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National Park Partners“ Functioning?

National Park Partners“ Functioning?

LT & C WORKSHOP | HOOGE | APRIL 19, 2015 How is the concept of „National Park Partners“ functioning?

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 National Park Partnership

National Park Partners …

… are regional businesses with commitment for nature conservation and sustainability

… are qualified ambassadors for the National Park idea

… fulfill specific criteria (high service quality, environment, information)

… provide regional products and a broad portfolio of attractive nature experience offers

… cooperate with the National Park authority and within the network

… are best practice examples for sustainable tourism National Park Partnership www.nationalpark-partner-sh.de 150 National Park Partners § Accommodation § Gastronomy § Tour operators § Shipping companies § Railway companies § Bike rental outlets § Organic farms with own shop § Leisure attractions § Galleries and museums § Tidal Flat Guides § Nature NGO‘s § Tourism organisations § Municipalities

LKN-SH | Nationalparkverwaltung | Internet www.nationalpark-partner-sh.de

LKN-SH | Nationalparkverwaltung | NP-Seminar | Tönning Training, information and communication material

LKN-SH | Nationalparkverwaltung | Nationalpark-Partnerschaft | National Park Partner Steering Board

NationalPark Partner

Municipalities Steering NGO‘s Board

Tourism National Marketing Park Authority

Independent body for decision-making and control Further development, improvement and adjustment Common and consensual decisions Reasonable assignment of tasks and work load Broad acceptance within the region Checkup and Conctract

§ Application (questionnaire/form on website) § Checkup by independent agency, NP authority and Viabono § On-site visit § Assessment and recommendation for decision § Decision by National Park Partner Steering Board § Contract period: 3 years § Re-certification every 3 years § Fee depending on size of business: 50 - 900 € per year § Money used for projects, information material and marketing of NP partnership programme (e.g. website, flyer) National Park: Well prepared! Zoning Visitor management and information

Sustainable Regional cooperation Tourism Strategy Qualified and and committed staff/ Trilateral partners cooperation

Nature experienc Monitoring data e and education Thank you for your attention!

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Benefits for National Park Partners

§ Positioning as a National Park- and environmental friendly business § Direct contact with the National Park Administration § A range of education and trainings for partners and their employees § Network of partners, e.g. joint efforts, offers and projects § Representation on a professional website, facebook and at trade and road shows, exhibitions etc. § Access to an online data base with high quality pictures for own use § Flyer and brochures of National Park Partner will be displayed in national park information centers § Comprehensive NP information material available, e.g. info-plates, table sets, marketing materials, flyer, broschures, pins, flags § Promote their own business as National Park Partner by using the logo § Use of the Wadden Sea World Heritage logo is possible if appropriate guidelines are respected Main ideas and goals of the National Park Partner Programme in Schleswig-Holstein

Identification with the idea and goals of the Promotion of sustainable and National Park high-quality tourism offers “We support nature conservation and the Establish and Conservation and National Park idea. empower the brand protection of the of the National Park Wadden Sea Partner Programme We want to convince the public of the National Park Appreciation Communication idea, reach (new) guests and and respect and networking develop our region in a sustainable way.” Role model for further partners Raising awareness among and spreading information to the guests Procedure to become a Partner Applicants for the National Park Partner Programme in Schleswig-Holstein have to pass through a 3-step-procedure:

Submit questionnaires On-site-visit Decision by Steering Board

• General questions about: A representative of the NPA • The National Park Partner A) Identification visits the site in order to: Steering Board decides B) Environmental efforts • Get to know each other about the acceptance as a C) Quality • Clarify questions National Park Partner. D) Information • Inspect the fulfillment of E) Cooperation criteria concerning the • If necessary: objective • Category- specific partnership and if agreements. questions applicable concerning • If applicable: Viabono Viabono • Meetings take place every other months.  Completed questionnaires to be sent to National Park Administration (NPA)

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Number of National Park Partners

14 National Park Partner categories 143 (2014) partners

1. National Park Guides 51+3

2. Tourist information 17

3. Green NGOs 9

4. Gastronomy 6

5. Accommodation 29

6. Campsites 3

7. Local municipalities 4

8. Shipping companies 6

9. Rail companies 3

10. Tour operators 2

11. Bike rentals 1

Bio-certified agricultural businesses with 12. 1 on-site-shops

13. Touristic stakeholders & companies 3

14. Museums & galleries 4 National Park Partner Programme Schleswig-Holstein

Regional businesses from Dithmarschen and with commitment to the National Park and sustainable tourism can become National Park Partners. They have to fulfill high quality and environmental criteria and be able to inform guests and customers professionally about the National Park, World Heritage and the region. Available categories are: Tourism organizations, tour operators, National Park guides, railway and shipping companies, accommodation, gastronomy, local municipalities, green NGOs, exhibitions & galleries, water sport, bike rentals.

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Benefits of the National Park Partnership for the NPA and nature conservation

… are ambassadors of the National Park idea … inform about the National Park in a friendly and qualified way … operate sustainable … collaborate with each other and with the NPA … provide certified high quality (good service, regionally integrated, environmental care) … are certified by Viabono (accommodation, gastronomy, campsites, tour operators, touristic stakeholders & companies, bio-certified agricultural businesses with on-site-shops) … exemplify and promote a sustainable and environmental friendly behavior  important multipliers and role models … give important support in political debates on conservation topics (e.g. in mussel conflict, NP evaluation) … take part in NP+WH activities/events  additional work and staff resources for NPA

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Partner initiatives across

§ Nationwide public-private partnership cooperation since 2005 § Partner initiatives exist in 22 natural landscapes („Nationale Naturlandschaften“ = Biosphere Reserves, National Parks, Nature Parks) § Harmonized minimum standards and criteria § Networking and exchange of experiences § Joint marketing campaigns across Germany

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Fees for National Park Partners [last update: February 2015]

Accommodation, Gastronomy, Turn overs Total fee Share National Park Share Viabono Campsites, Tour operators, per year Administration inclusive of VAT Touristic stakeholders & non-exclusive VAT companies, Bio-certified up to 100.000 € € 150 € 70 € 80 100.001 – 500.000 agriculture businesses with on- € 330 € 150 € 180 site-shop € more than 500.000 € 880 € 400 € 480 € Accommodation for groups Accommodation capacity up to 100 € 250 € 120 € 130 100-200 € 400 € 180 € 220 über 200 € 500 € 230 € 270 Local municipalities Overnight stays per year up to 100.000 € 400 € 180 € 220 100.001 – 500.000 € 700 € 320 € 380 € more than 500.000 € 900 € 400 € 500 € Tourist information Overnight stays per year up to 100.000 € 250 100.001 – 500.000 € 400 € more than 500.000 € 600 € National Park Guides, Turn overs Museums & Galleries none 50 € Shipping and rail companies,National Park PartnerTurn Programme overs in Schleswig-Holstein bike Worldrentals Heritage I Brand responsibilityup and to 100.000implementation € I March150 2015 € 100.001 – 500.000 300 € € more than 500.000 800 € € Overview National Park Partners 2014/2015 (1/3) [last updated: February 2015 ]

• New partners since 2014 • Application submitted / Currently in process • Rejected and former partners

Application submitted / Currently in process category partner location note Dithmarschen (11)

Accommodation Naturkostpension Haus Andalus Büsum Viabono too complex Westerdeichstrich/ Touristic stakeholders & companies Wassersport Büsum Büsum Touristic stakeholders & companies happy jump Trampolinanlage Büsum Development of new Touristic stakeholders & companies Meldorfer Seglerverein Meldorf criteria Museums & galleries Steinzeitpark Dithmarschen (AÖZA) Albersdorf

Accommodation (groups) JH Büsum Büsum Viabono too complex

Accommodation (groups) Nordsee Akademie Leck

Local municipalities Gemeinde Witzwort

Tourist information Region: Meldorf Aktiv e.V. Meldorf Tourismusförderung Speicherkoog Tourist information Meldorf Dithmarschen Tourist information Wesselburen Tourist-Information Wesselburen

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Overview National Park Partners 2014/2015 (2/3) [last updated: February 2015 ]

Application submitted / Currently in process category partner location note

Nordfriesland (19)

Accommodation Op de Geest St. Peter-Ording Wenningstedt- Accommodation Reethüs Accommodation Mien Huus an der Nordsee 5* Dagebüll Viabono certification in process Accommodation Integrale Wellness (Atelier+FeWo) Viabono too complex Museums & galleries Kunstinitiative St. Peter-Ording St. Peter-Ording Museums & galleries Museum Landschaft St. Peter-Ording Enrichment of information about Museums & galleries Amsinck-Haus the national park on the website Museums & galleries Malen nach Herzenslust Local municipalities Stadt Husum Hotels Christian Jensen Kolleg Hotels Strandhotel St. Peter-Ording St. Peter-Ording Hotels Schleuse Bio-certified agricultural Friesische Schafskäserei/Hofladen Tetenbüll businesses with on-site-shops Bike rentals Uhle´s Radverleih Nordstrand Tour operators Reisebüro Schäfer Tours St. Peter-Ording Gastronomy Meermann Restaurant & Strandbar Hörnum/ Tourist information Tourismus-Service Hörnum Hörnum/Sylt Tourist information Tourismus-Service List List/Syt Tourist information Tourist Information Niebüll Niebüll

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 Overview National Park Partners 2014/2015 (3/3) [last updated: February 2015 ]

Application submitted / Currently in process category partner location note

Further applicants (4)

Rail companies Nord-Ostsee-Bahn Kiel Viabono certification in Touristic stakeholders & companies regiomaris GmbH Hamburg process Touristic stakeholders & companies explore&help GmbH Hamburg St. Peter- Accommodation (groups) Gesundheitsklinik Stadt Hamburg Ording Rejected and former partners (3)

Accommodation Wunschgarten Wesselburen

Hotels Sternhagens Landhaus , Föhr Viabono too complex

Gastronomy Strandkorb Bistro Holmer Siel Viabono too complex

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015 National Park Partner Steering Board

• The nine members of the Steering Board are working mostly voluntarily. They are from different regions of the National Park and represent different interests:

main member substitute representatives of 1 Matthias Kundy Anne Segebade National Park Administration 2 Christiane Gätje Maike Otten National Park Administration Heike 3 Matthias Piepgras Insel- und Halligkonferenz Hinrichsen 4 Maike Walter Malte Keller Nordsee Tourismus Service GmbH Dieter 5 Katja Just National Park Partner Nebendahl 6 Jürgen Reck Göran Rust National Park Partner Sibylle Nature conservation organizations (green 7 Anja Szczesinski Stromberg NGOs) Walther Petersen- 8 Werner Mansen National Park tidal flat guides Andresen • There are about six meetings a year with an average duration of about three hours Further support of external company 9 Ulrike Sassenberg Ralf Trimborn • Tasks: independent committee deciding about inspektour(1) the application acceptance, if necessary (2) further requirements of applicants, (3) marketing strategies, (4) further topics concerning the National Park Partners, (5) providing advice and support to the National Park Administration. • Taking decisions together ensures wide regional acceptance!

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015

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