Minutes of the Tourist Attraction Signposting Assessment Committee Western Region Meeting
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TASAC Minutes 24 August 2016 Minutes of the Tourist Attraction Signposting Assessment Committee Western Region meeting Wednesday 24 August 2016 at the Bourke Shire Council offices 29 Mitchell Street, Bourke Members David Douglas Regional Coordinator TASAC and Drive, Destination NSW Phil Oliver Guidance and Delineation Manager, Roads & Maritime Services (RMS) Nick Angelini TASAC Secretariat Also present Leonie Brown Manager Corporate Services, Bourke Shire Council Mark Gordon Manager Roads, Bourke Shire Council Matthew McCorkle Roads Assistant, Bourke Shire Council Marty Cassell RMS Western Region Apologies Sharon Grierson RMS Western Region Phil Johnston Manager Tourism and Development, Bourke Shire Council AGENDA ITEMS 1. DELEGATIONS / PRESENTATIONS & REGIONAL SIGNPOSTING ISSUES 1.1 Bourke Shire signage issues i. Tourist drives Mark Gordon inquired about what the Council would need to do to establish one or more tourist drives in the Shire. Mark identified three main routes that could be candidates and David, Phil and Marty provided some preliminary feedback regarding the routes. Typically, tourist drives are not radial routes and they start and end on State roads. It was noted that TASAC has not been accepting applications for new tourist drives since 2011 when a review of existing numbered tourist drives commenced. While the review has resulted in the upgrading of signage and promotional material for many of the State’s numbered tourist drives, the review process is still ongoing for several drives. As a first step, David suggested that Council audit the relevant routes to more clearly define attractions and experiences of interest to visitors. It was also noted that there can be very high costs associated with establishing and maintaining signposting for tourist drives. Therefore, many local authorities are choosing not to use signage solutions to encourage visitors to explore hinterland areas and instead are employing digital and / or hard copy promotional material as a more cost effective and flexible way of achieving this objective. Action: David to send Matthew a hard copy of the Manual. Final 6 September 2016 1 of 13 TASAC Minutes 24 August 2016 ii. Tourist attractions David mentioned that the Committee had visited the Back O’ Bourke Exhibition Centre the day before. A discussion ensued regarding other attractions and activities for tourists in and around Bourke and throughout the Shire, including the wharf precinct (incorporating the wharf and Crossley Engine), the weir, the PV Jandra river boat and Fred Hollows Grave site within the Bourke historic cemetery. From the descriptions provided by Leonie, Mark and Matthew, TASAC members indicated that the wharf precinct and Fred Hollows Grave would warrant further investigation to determine whether they could be eligible for signposting as tourist attractions and undertook to visit them after the meeting (see item 1.2 below for outcomes). iii. Tourist attraction signage for Gundabooka and Toorale National Parks Mark advised that the Council is in possession of the manufactured tourist attraction signs delivered by RMS for Gundabooka and Toorale National Parks and has provided NPWS with a quote for their installation. 1.2 Members’ report on site inspections David and Phil made the following observations arising from their site inspections in the Bourke area and environs the day before the meeting: i. Narromine - Glenn McGrath statue. Signage is in good condition and directs motorists to the nearest side road adjacent to the park where the statue stands. Interpretive information is provided on the statue’s base. ii. Nyngan - The Big Bogan statue. Whilst the structure itself has novelty interest, it was noted that there is no accompanying interpretative material on site and that it is not highly visible in the context of its surroundings. iii. Cobar - Fort Bourke Hill Lookout. The tourist signage to the lookout appears to be in good condition but the destination has not been considered by TASAC for more than five years so any prior signage eligibility it may have had has lapsed. It was evident from the inspection that the lookout could be eligible for attraction signposting as it gives a unique and dramatic view of the mine works and also has comprehensive interpretative information at the lookout platform. It was noted that there are no public toilets at the site. However, no entry fee is charged and, as it is a lookout, the site could be regarded as a short stay, non-commercial attraction that may be signposted without the need for public toilets. iv. Great Cobar Heritage Centre and Cobar Miner’s Heritage Park. The heritage centre also functions as a visitor information centre and the latter use is well signposted. Attraction signposting is not in evidence however, even though the centre houses a significant collection of exhibits dating from the early 1870s to the present day and it is open daily for more than six hours per day. Similarly, the Miner’s Heritage Park across the road from the heritage centre has numerous displays with accompanying interpretative material and may also be eligible for attraction signposting. Final 6 September 2016 2 of 13 TASAC Minutes 24 August 2016 Action: Secretariat to contact Cobar Council to discuss whether it wishes to apply for tourist attraction signposting for attractions in its area. v. Bourke - Back O’ Bourke Exhibition Centre. Members were impressed with the quality of the centre and the attractions / activities it offers to visitors. The centre has tourist signposting which was installed some years ago. vi. Bourke - Wharf Precinct. Members inspected the historic Bourke wharf and adjacent Crossley Engine exhibit. Both the wharf and the Crossley Engine were considered to hold considerable interest for tourists. The Crossley Engine features interpretative information on site. There was no interpretative information available for the wharf and its history and this would be required for it to be found eligible for signposting. Action: Secretariat to advise Bourke Council of the Committee’s observations. vii. Bourke - Fred Hollows grave. The grave of renowned ophthalmologist and philanthropist Dr Fred Hollows is located within the historic Bourke cemetery and presents as a unique amalgamation of sculptural forms. Interpretative signage (including a brochure that lists other features within the cemetery) is available on site outlining the history of Dr Hollows’ work, his connection with Bourke and the design philosophy behind the sculptural forms that comprise the grave site. Members considered that the grave would be eligible for tourist attraction signposting should the council wish to apply. Action: Secretariat to advise Bourke Council that the Fred Hollows’ grave site would appear to be eligible for signposting, should the Council wish to submit an application. 2. NEW TOURIST SIGNPOSTING APPLICATIONS 2.1 The Big Golden Guitar Tourist Centre, Tamworth An application has been submitted to allow existing signage for the Big Golden Guitar Tourist Centre to be replaced with new signs that reflect the co-location of the facility with the Tamworth Visitor Information Centre (the AVIC was relocated to the Golden Guitar site in October 2014). The Big Golden Guitar Tourist Centre is located on the corner of the New England Highway and Ringers Road, east of Tamworth town centre. There are six existing signs for the destination in Tamworth (at Bridge Street, Scotts Road and Goonoo Goonoo Road pointing towards Ringers Road). It is open daily from 9 am to 5 pm and is open for longer hours during the Country Music Festival, which takes place for about 10 days each January. The theme of the centre showcases Tamworth’s role as the “Country Music Capital” through the following displays: Golden Guitar Winners Display, comprises wall mounted boards that list winners in each category of Golden Guitar awards since 1973. Star Maker Wall, is a visual display with images of winners of the Star Maker award (an annual competition held since 1979 for upcoming country music performers) on a timeline. Final 6 September 2016 3 of 13 TASAC Minutes 24 August 2016 Gallery of Stars Wax Museum has 26 displays of country music artist pioneers all with a detailed history board. The wax figures are dressed and placed in a scene of the artists’ choosing. Wall to wall posters, displays and memorabilia throughout the centre promoting country music artists, past and present. Collectors Museum, which presents the largest privately owned collection of sporting memorabilia associated with cricketer Sir Donald Bradman, as well as some items relating to other sports, e.g. football and horseracing. The Star Maker Wall and Golden Guitar Display are updated annually after new awards are announced. New wax figures are added when income allows. The newest wax figure was added in 2012 and current expectations are that another figure will be introduced in 2018. Sporting items are added as new purchases are made. The most recent item, a Wallaby’s rugby union football, was added to the collection in April 2016. Captions for each of the 26 wax figures have biographical information, including career highlights for the artist depicted. Both the country music and sporting collections are self-guided tour experiences but visitors are welcome to ask staff for additional information if required. The premises has an area of 1,062 sq. m made up of 199 sq. m for the wax museum and 206 sq. m for the sporting displays. The remaining area is made up of a coffee shop, gift and souvenir shop and a country music CD store. The centre does not have a collection policy for country music and sporting collections. However, as its displays are specific to award honour rolls and wax figures of country music artists, a formal policy may not be as necessary as it would be for museums that have more traditional collections. Nevertheless, it is recommended that the centre develop a collection policy to guide future management of the displays, including the acquisition and removal of items.