/GulfLife gulflife.online

Gulf Life Magazine | IFE | Lounges | Announcements | eMailers & more 50cities countries27

National carrier of the Asia, Africa passengers Europe Over fly Kingdom of every year 8 Continents3 million Pearl of the Gulf

Over through Bahrain International % Airport 1200 weekly 36aircraft 64of total flights traffic

2 aircraft 4 Boeing 787-900 Dreamliner, 10 Airbus to be delivered 31 ORDERED A320neo and 17 Airbus A321neo aircraft till 2023

Over 60 years of

Invested The airline connects you upto is the Title Sponsor to all major Middle East $7.6 bn of the Formula 1 Bahrain capitals with double daily in buying new Grand Prix and is the Official flights from its hub at AIRCRAFT Airline of the Bahrain Bahrain International Airport International Airshow

3 TOP

ROUTES FROM BAHRAIN

No. 1 airline No. 2 airline in Middle East in terms in all other of passengers carried Middle East Countries between GCC Countries. monthly seats after national carriers.

36,900 28,507 26,315 25,070 21,390 19,040 18,660 18,360 14,980 11,980 DUBAI DOHA RIYADH dAMMAM mUSCAT JEDDAH ABU DHABI london Official A irlines G uide S chedules

4 S ource: 1 Gulf Life 2 Gulf Life won Gold in the Wireless prestigious US-based NATJA (North American Travel Journalists Implementation Association) in 2018. of the Year 2015 Gulf Life won Galaxy Awards in Network Middle East 2017 for Best Photography. Innovation award Winner of the John White Publication Award for Best 2014 5 4 Virtualisation Project AWARDS First airline in the world to be Award at the Network accredited for its Information World Middle East Technology practices under Awards — CNME — for five different ISO Certificates its continuous efforts 3 1. Quality to qualify Information Middle East’s Technology in innovative 2. Environmental ways to deliver Leading Airline competitive advantage and 3. Service enhance business value Reward Programme at the World Travel 4. Information Security Awards 2009 5. Energy Systems

5 In 2018 There were over Gulf Air carried Gulf Air increased aircraft 96k over its total weekly movements recorded at 5.3 million flights by Bahrain airport in passengers in 2017 approximately 2017, out of which and expected to carry over 5.5 million in 2018 200 over 62% were by Gulf Air

Gulf Air had a market share of a Get access to the world class exclusive whopping 62% over of other players in terms of lounges Gulf Air with the world total passengers carried at Bahrain renowned Falconflyer

in 2017 Programme elecommunication

Codeshare Partners ransportation and T

6 S ource: M inistry of T Destination Bahrain GATEWAY TO THE ARAB WORLD

lifestyle is It’s easier to Better visitor A rich cultural and … matched by modern more relaxed get here value arts heritage… sports and events

Different nationalities, Bahrain’s liberal visa policy Average travel costs UNESCO World Heritage There is a great deal to do cultures, religions allows E-visa facility for are lower compared to Sites: Qual’at al-Bahrain or watch, including Gulf and denominations mix 102 countries. Airlines fly neighbouring destinations. (Bahrain Fort) Air Bahrain Formula freely – contributing to over 50 destinations Bahrain can typically and The Pearl Route 1TM Grand Prix, to Bahrain ranking as 825 times a week provide a less expensive water sports, golf, the 4th best expat overall vacation horse riding and an experience worldwide essentially for larger annual triathlon event families or those wanting to stay longer S ource: Bahrain E conomic Development Board

RECOGNITIONS F1 CIRCUIT

Middle East’s only Capital of Capital of NIGHT RACE GCC Tourism Asian Tourism 2016 2014 12 YEAR Capital of Arabian Capital OLD CIRCUIT 2013 Arab Tourism 2012 of Culture ONE OF THE 3 CIRCUITS IN ASIA 7 VISITOR ARRIVAL

STATISTICS The tourism sector’s share in Bahrain’s economy is expected to grow to 8.3% in 2022 from 6.5% in 2018

PURPOSE OF VISIT

In 2018, the daily average spend of LEISURE BUSINESS OTHERS TRANSIT a tourist in Bahrain was BD80, 45% 21% 28% 6% which is expected to grow to BD97.9 in 2022

Bahrain welcomed 12 TOURISM RECEIPTS BY MAJOR COMPONENTS million visitors in 2018 and the numbers are expected to reach 14.6 in . SHOPPING ACCOMMODATION FOOD & BEVERAGE OTHER TR COMPONENTS million 2022

14% 35% 18% 34% ourism and E xhibitions A uthority

Expenditure is estimated from Overseas Visitor Survey. Other TR components include expenditure on airfares on Gulf-based carriers, port taxes, local transportation, business, medical, education and transit visitors. FAST FACTS Bahrain T

8 S ource: S 1,255,949 audi Arabia 424,977 Bahrain 797,955 221,652 TOTAL PASSENGERS THROUGH IMMRATION

IMMIGRA BY NATIONALITY inBAHRAIN United St 203,468 TOP 9 a tes TION Philippines 125,554 164,352 P akist an 110,761 E gypt 124,294 Kuwait 113,244 Qa tar

Source: Ministry of Transportation and Telecommunication network gulf air

Baku Málaga

Casablanca Alexandria Sharm El Sheikh

*Salalah Bangalore Calicut

.Map not to Scale

10 Asia Extended Network

north america

Europe

11 GULF LIFE Gulf Air’s exclusive monthly bi-lingual in-flight magazine

over Readership 64% of the Market share Million8 AT bahrain annually

Bi-lingual English & Arabic

Digitally Website Mobile App Social Media empowered gulflife.online /GulfLife @GulfLifeMag

12 Magazine Dimensions/ Bleed Ad W x H (cm) W x H (mm)

Magazine Size: 19.5 x 26.0 195 x 260 Live/Safe Area (FPC): 17.5 x 24.0 175 x 240 TECH SPECS & RATE CARD Double spread ad 39.0 x 26.0 390 x 260 Non-Bleed Ad Dimensions Magazine Size: 19.5 cm x 26.0 cm 195 mm x 260 mm Live/Safe Area: 17.5 cm x 24.0 cm 175 mm x 240 mm W x H (cm) W x H (mm) Bleed size: Magazine size + 3 mm Full page 17.5 x 24.0 175 x 240 Double Spread 37.0 x 24.0 370 x 240

PAGE BLEEDS: +3mm bleed Ad Creative Deadlines • 3 mm on all sides for a total document Issue Deadline size of 195 mm wide x 260 mm high. May, 2019 10th Apr Ads submitted without sufficient bleed June, 2019 10th May area will be reduced to fit live area size. July, 2019 10th June LIVE/SAFE AREA OR NON BLEEDS: August, 2019 10th July

• 10 mm on all sides for a total document …and similarly for all successive months size of 195 mm wide x 260 mm high. +3mm bleed +3mm bleed • Additionally, for spread bleed ads, allow 10 mm on each side of the gutter Rate Card for binding. Specifications Rate Card Rate Card Rate Card • Please do not place logos, legal (in US $) (in AED) (in BHD) disclaimers or other critical information Full Page Colour (FPC) 10,400 39,000 3,900 outside live area. +3mm bleed Double Spread (DPS) 17,500 65,000 6,600 • Clearly mark all ad materials with Inside Front Cover 14,600 54,000 5,500 proper cropping instructions to avoid Live/Safe Area Bleed misinterpretation. 175 mm (w) x 240 mm (h) 195 mm (w) x 260 mm (h) Inside Front Cover (DPS) 21,900 90,000 8,300

• The ad should be provided in the pdf 195 mm (w) x 260 mm (h) 2nd DPS 20,400 75,000 7,700 and eps format only. Magazine Size 3rd DPS 19,000 70,000 7,200 Outside Back Cover 25,000 92,000 9,400 Inside Back Cover 14,600 54,000 5,500

Periodicity: Monthly Distribution: Every seat pocket

13 INFLIGHT FALCON ENTERTAINMENT Put on the headset, pick a favourite audio or video programme, feel refreshed

most WATCHED CHANNELS

NEW ARABIC ARABIC WARNER HINDI ISLAMIC DISNEY MOVIES BROTHERS MOVIE PROG.

NEW CLASSIC KIDS TAMIL MOVIES english MOVIES english MOVIES MOVIES

NUMBER OF SCREENS PER AIRCRAFT TYPE

136 A320 169 A321 110 a320 er 214 A330

14 INFLIGHT FALCON ENTERTAINMENT say hello to personalised videos Passengers know how to tune out spots that are just advertising. We have an answer to this – a controlled, scripted message that’s non-intrusive, entertaining and memorable.

TECHNICAL SPECIFICATIONS Video Audio Format Data Rate Frame Size Aspect Ratio Frame Rate Format Data Rate Sample Size Sample Rate MPEG 2 3.5 Mbps 720*480 16/9 29.9 MPEG Layer2 192 16 48000 MPEG 4 1.6 Mbps 720*480 16/9 29.9 AAC 192 16 48000 DVD Video 3.5 Mbps 720*480 16/9 29.9 AAC 192 16 48000

RATE CARD (Monthly) Spot Length Rate in BHD Rate in USD 30 sec 12,000 31,800 40 sec 14,000 37,150 45 sec 15,000 40,000 Mandatory 60 sec 18,000 50,000 for all Average of passengers 700,000 on all flights passenger per month Terms and Conditions exposed to your • Rates for special packages on request • Booking deadline: 1 month prior to broadcasting month message • Material deadline: 4 weeks prior to broadcasting month • All video advertisements are to be in English. Arabic versions can be supplied by the corresponding channels • All video advertisements are subject to approval by Gulf Air 15 ON BOARD ANNOUNCEMENT Take your message to new heights With over 8 million passengers flying Gulf Air every month, businessmen, families travelling for leisure and trendy millennials are ready and waiting to hear about your brand, product or service. Get customised announcements like “Gulf Air recommends... Your brand...”

Mandatory for all passengers on all flights Average of 700,000 passenger per month exposed to your message

Set up Cost • Booking deadline: 1 month prior to broadcasting month • Content deadline: 4 weeks prior to broadcasting month RATE CARD (Monthly) • Engish and Arabic versions will be recorded by Gulf Air in their studio based on content provided by you at a price of 500 BHD 12,000 (BHD) 31,800 (USD) • All audio advertisements are subject to approval by Gulf Air Audio

16 GULF AIR LOUNGE Unwind, Catch Up On Work Or Just Chill Out

bahrain london dubai

Get access to: 24x7 Wi-Fi Showers Prayer Room Lockers Baby Care Available Options television standee tent cards

Note: Rates on request as per your requirement. It will vary depending upon number of lounges and kind of advertising options chosen

17 Emailer & Web Banner

&

Reach out to RATE CARD Get add on presence in over 2,000,000 Emailer & Web Banner* 10,000 (BHD) 26,500 (USD) Gulf Air’s website Gulf Air database. *One time emailer blast to 2,000,000 customers landing page.

Other Collaterals

Food Tray Tea/coffee cup On board sampling & many more can be explored...

18 MaXposure Global Office Network

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Bahrain uae india usa Subcontinental Media Pvt Ltd, Maxposure Marketing Services WLL, Suite Maxposure Arabia FZ LLC, Maxposure Global Pte Ltd, Maxposure Media Group Maxposure Media Group LLC, Profficio 2nd floor, 4 No. 652, 6th Floor, The Lounge Serviced Dubai Media City, 51 Goldhill Plaza, #07- India Pvt Ltd, #TheAddress, 2525 Ponce De Leon Blvd #300 Mohakhali, Commercial Area, Offices, Building 247, Road No 1704, Building No. 8, Ground Floor, 10/11, Singapore 308900, Plot No 62, Okhla Phase 3, Coral Gables, Fl 33134, USA Dhaka 1212, Bangladesh, Diplomatic Area, Manama, Kingdom of Premises No. EO10, Tel: +65-31632622 -110020, India Tel: +164 63672916, E-mail: Tel: +880-1862260427, Bahrain, P.O. Box 11409 Dubai, UAE,P.O. Box 502068 [email protected] Tel: +91-11-43011111, [email protected] [email protected] Mob: +973-36293421 Mob: +971-569766911, [email protected] Tel: +973-17518793, Tel: +971-44310793, [email protected] [email protected]

Europe Turkey | Tan Bilge | Media Ltd., Japan | Michiko Kawano | Tel: +90 (0) 212 2 75 84 33, London | David Simpson | Simpson Media Ltd, Pacific Business Inc, Fax: +90 (0) 212 2 75 92 28, Tel: +81-(0)3 3661 6138, Mob: +44 79 0088 5456, E-mail: [email protected] Fax: +81-(0)3 3661 6139, [email protected] E-mail: [email protected] NORTH America France l Nicolas Devos | IMM International, Canada | Wayne Saint John, The New Base, South Korea | Jung-Won Suh | Tel: +33 (0) 1 4013 7906, Tel +141 6363 1388, Sinsegi Media Inc. Fax: +33 (0) 1 4013 0033, [email protected] Tel: +82-2785 8222, Fax: 82 2785 8225, [email protected] E-mail: [email protected] far east Sri Lanka Switzerland | Nathalie DupuY | Stephen Marsh | Managing Director, Media [email protected] Representation International, IMM International, Tel: +66 2204 2699, Tel: +41 (0) 22 310 8051, Hong Kong | Indonesia | Peter Jeffery | Asian Integrated Media Ltd., M: +66 8 6777 3417, Mob: +41 (0) 78 952 5900, Tel: +852 3910 6388, E-mail: [email protected] [email protected] E-Mail: [email protected] Australia Cyprus & Greece | Spiros Trivolis, STA-Spiros | Shallie Cheng | Mind Sense Sdn.Bhd. Sydney | Charlton D’Silva Publisher’s Internationalé Trivolis and Associates Ltd Tel: +60-3 7781 7700, Tel: +61 2 9252 3476 Mob: +30 69 4427 6555, [email protected] E-mail: [email protected] [email protected]

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