/GulfLife gulflife.online GULF LIFE MAGAZINE | IFE | LOUNGES | ANNOUNCEMENTS | EMAILERS & MORE 50CITIES COUNTRIES27 NATIONAL CARRIER OF THE ASIA, AFRICA PASSENGERS EUROPE OVER FLY KINGDOM OF EVERY YEAR BAHRAIN 8 CONTINENTS3 MILLION Pearl of the Gulf OVER THROUGH BAHRAIN INTERNATIONAL % AIRPORT 1200 WEEKLY 36AIRCRAFT 64of TOTAL FLIGHTS TRAFFIC 2 AIRCRAFT 4 Boeing 787-900 Dreamliner, 10 Airbus to be delivered 31 ORDERED A320neo and 17 Airbus A321neo aircraft till 2023 OVER 60 years OF INVESTED The airline connects you UPTO Gulf Air is the Title Sponsor to all major Middle East $7.6 bn of the Formula 1 Bahrain capitals with double daily IN BUYING NEW Grand Prix and is the Official flights from its hub at AIRCRAFT Airline of the Bahrain Bahrain International Airport International Airshow 3 TOP ROUTES FROM BAHRAIN No. 1 airline No. 2 airline in Middle East in terms in all other of passengers carried Middle East Countries between GCC Countries. MONTHLY SEATS after national carriers. chedules S uide 36,900 28,507 26,315 25,070 21,390 19,040 18,660 18,360 14,980 11,980 G DUBAI DOHA KUWAIT RIYADH DAMMAM MUSCAT JEDDAH ABU DHABI LONDON MUMBAI irlines A Official ource: 4 S 1 Gulf Life 2 Gulf Life won Gold in the Wireless prestigious US-based NATJA (North American Travel Journalists Implementation Association) in 2018. of the Year 2015 Gulf Life won Galaxy Awards in Network Middle East 2017 for Best Photography. Innovation award Winner of the John White Publication Award for Best Inflight Magazine 2014 5 4 Virtualisation Project AWARDS First airline in the world to be Award at the Network accredited for its Information World Middle East Technology practices under Awards — CNME — for five different ISO Certificates its continuous efforts 3 1. Quality to qualify Information Middle East’s Technology in innovative 2. Environmental ways to deliver Leading Airline competitive advantage and 3. Service enhance business value Reward Programme at the World Travel 4. Information Security Awards 2009 5. Energy Systems 5 In 2018 There were over Gulf Air carried Gulf Air increased aircraft 96k over its total weekly movements recorded at 5.3 million flights by Bahrain airport in passengers in 2017 approximately 2017, out of which and expected to carry over 5.5 million in 2018 200 over 62% were by Gulf Air Gulf Air had a market share of a Get access to the world class exclusive whopping 62% over of other players in terms of lounges Gulf Air with the world total passengers carried at Bahrain renowned Falconflyer elecommunication in 2017 Programme T CODESHARE PARTNERS ransportation and T inistry of M ource: 6 S DestINATION BAHRAIN GATEWAY TO THE ARAB WORLD LIFESTYLE IS IT’s easier TO BETTER VISITOR A RICH CULTURAL AND … MAtchED BY MODERN MORE RELAXED GET HERE VALUE ARTS HERITAGE… SPORTS AND EVENTS Different nationalities, Bahrain’s liberal visa policy Average travel costs UNESCO World Heritage There is a great deal to do cultures, religions allows E-visa facility for are lower compared to Sites: Qual’at al-Bahrain or watch, including Gulf and denominations mix 102 countries. Airlines fly neighbouring destinations. (Bahrain Fort) Air Bahrain Formula freely – contributing to over 50 destinations Bahrain can typically and The Pearl Route 1TM Grand Prix, conomic Development Board to Bahrain ranking as 825 times a week provide a less expensive water sports, golf, E the 4th best expat overall vacation horse riding and an experience worldwide essentially for larger annual triathlon event families or those wanting to stay longer ource: Bahrain S RECOGNITIONS F1 CIRCUIT MIDDLE EAST’s onlY Capital of Capital of NIGHT RACE GCC Tourism Asian Tourism 2016 2014 12 YEAR Capital of Arabian Capital OLD CIRCUIT 2013 Arab Tourism 2012 of Culture ONE OF THE 3 CIRCUITS IN ASIA 7 VISITOR ARRIVAL STATISTICS The tourism sector’s share in Bahrain’s economy is expected to grow to 8.3% in 2022 from 6.5% in 2018 PURPOSE OF VISIT In 2018, the daily average spend of LEISURE BUSINESS OTHERS TRANSIT a tourist in Bahrain was BD80, 45% 21% 28% 6% which is expected to grow to BD97.9 in 2022 Bahrain welcomed 12 uthority A TOURISM RECEIPTS BY MAJOR COMPONENTS MILLION visitors in 2018 and the numbers are xhibitions expected to reach 14.6 E in . SHOPPING ACCOMMODATION FOOD & BEVERAGE OTHER TR COMPONENTS MILLION 2022 14% 35% 18% 34% ourism and T Expenditure is estimated from Overseas Visitor Survey. Other TR components include expenditure on airfares on Gulf-based carriers, port taxes, local transportation, business, medical, education and transit visitors. FAST FACTS Bahrain ource: 8 S IMMIGRATION TOTAL PASSENGERS THROUGH IMMIGRATION 1,255,949 BY NATIONALITY IN BAHRAIN BAHRAIN 124,294 125,554 KUWAIT PHILIPPINES 797,955 INDIA TOP 113,244 424,977 QATAR SAUDI ARABIA 164,352 PAKISTAN elecommunication 221,652 T UNITED KINGDOM 110,761 203,468 EGYPT ransportation and UNITED STATES T inistry of M ource: 9 S NETWORK GULF AIR Baku Málaga Casablanca Alexandria Sharm El Sheikh *Salalah Bangalore Calicut .Map not to Scale 10 ASIA EXTENDED NETWORK NORTH AMERICA EUROPE 11 GULF LIFE GULF AIR’s exCLUSIVE MONTHLY bi-linguAL IN-fliGHT MAGAZINE OVER READERSHIP 64% OF THE MARKET SHARE MILLION8 AT BAHRAIN ANNUALLY BI-LINGUAL ENGlish & ARABIC DIGITALLY Website Mobile App Social Media EMPOWERED gulflife.online /GulfLife @GulfLifeMag 12 Magazine Dimensions/ Bleed Ad W x H (cm) W x H (mm) Magazine Size: 19.5 x 26.0 195 x 260 Live/Safe Area (FPC): 17.5 x 24.0 175 x 240 TECH SPECS & RATE CARD Double spread ad 39.0 x 26.0 390 x 260 Non-Bleed Ad Dimensions Magazine Size: 19.5 cm x 26.0 cm 195 mm x 260 mm Live/Safe Area: 17.5 cm x 24.0 cm 175 mm x 240 mm W x H (cm) W x H (mm) Bleed size: Magazine size + 3 mm Full page 17.5 x 24.0 175 x 240 Double Spread 37.0 x 24.0 370 x 240 PAGE BLEEDS: +3mm bleed Ad Creative Deadlines • 3 mm on all sides for a total document Issue Deadline size of 195 mm wide x 260 mm high. May, 2019 10th Apr Ads submitted without sufficient bleed June, 2019 10th May area will be reduced to fit live area size. July, 2019 10th June LIVE/SAFE AREA OR NON BLEEDS: August, 2019 10th July • 10 mm on all sides for a total document …and similarly for all successive months size of 195 mm wide x 260 mm high. +3mm bleed +3mm bleed • Additionally, for spread bleed ads, allow 10 mm on each side of the gutter Rate Card for binding. Specifications Rate Card Rate Card Rate Card • Please do not place logos, legal (in US $) (in AED) (in BHD) disclaimers or other critical information Full Page Colour (FPC) 10,400 39,000 3,900 outside live area. +3mm bleed Double Spread (DPS) 17,500 65,000 6,600 • Clearly mark all ad materials with Inside Front Cover 14,600 54,000 5,500 proper cropping instructions to avoid Live/Safe Area Bleed misinterpretation. 175 mm (w) x 240 mm (h) 195 mm (w) x 260 mm (h) Inside Front Cover (DPS) 21,900 90,000 8,300 • The ad should be provided in the PDF 195 mm (w) x 260 mm (h) 2nd DPS 20,400 75,000 7,700 and EPS format only. Magazine Size 3rd DPS 19,000 70,000 7,200 Outside Back Cover 25,000 92,000 9,400 Inside Back Cover 14,600 54,000 5,500 Periodicity: Monthly Distribution: Every seat pocket 13 INFLIGHT FALCON ENTERTAINMENT PUT ON THE HEADSET, PICK A FAVOURITE AUDIO OR VIDEO PROGRAMME, FEEL REFRESHED MOST WATCHED CHANNELS NEW ARABIC ARABIC WARNER HINDI ISLAMIC DISNEY MOVIES BROTHERS MOVIE PROG. NEW CLASSIC KIDS TAMIL MOVIES ENGLISH MOVIES ENGLISH MOVIES MOVIES NUMBER OF SCREENS PER AIRCRAFT TYPE 136 A320 169 A321 110 a320 er 214 A330 14 INFLIGHT FALCON ENTERTAINMENT SAY HELLO TO PERSONALISED VIDEOS Passengers know how to tune out spots that are just advertising. We have an answer to this – a controlled, scripted message that’s non-intrusive, entertaining and memorable. TECHNICAL SPECIFICATIONS Video Audio Format Data Rate Frame Size Aspect Ratio Frame Rate Format Data Rate Sample Size Sample Rate MPEG 2 3.5 Mbps 720*480 16/9 29.9 MPEG Layer2 192 16 48000 MPEG 4 1.6 Mbps 720*480 16/9 29.9 AAC 192 16 48000 DVD Video 3.5 Mbps 720*480 16/9 29.9 AAC 192 16 48000 RATE CARD (Monthly) Spot Length Rate in BHD Rate in USD 30 sec 12,000 31,800 40 sec 14,000 37,150 45 sec 15,000 40,000 Mandatory 60 sec 18,000 50,000 for all Average of passengers 700,000 on all flights passenger per month Terms and Conditions exposed to your • Rates for special packages on request • Booking deadline: 1 month prior to broadcasting month message • Material deadline: 4 weeks prior to broadcasting month • All video advertisements are to be in English. Arabic versions can be supplied by the corresponding channels • All video advertisements are subject to approval by Gulf Air 15 ON BOARD ANNOUNCEMENT TAKE YOUR MESSAGE TO NEW HEIGHTS With over 8 million passengers flying Gulf Air every month, businessmen, families travelling for leisure and trendy millennials are ready and waiting to hear about your brand, product or service. Get customised announcements like “Gulf Air recommends... Your brand...” Mandatory for all passengers on all flights Average of 700,000 passenger per month exposed to your message Set up Cost • Booking deadline: 1 month prior to broadcasting month • Content deadline: 4 weeks prior to broadcasting month RATE CARD (Monthly) • Engish and Arabic versions will be recorded by Gulf Air in their studio based on content provided by you at a price of 500 BHD 12,000 (BHD) 31,800 (USD) • All audio advertisements are subject to approval by Gulf Air Audio 16 GULF AIR LOUNGE UNWIND, CATCH UP ON WORK OR JUST CHILL OUT BAHRAIN LONDON DUBAI GET AccESS TO: 24x7 Wi-Fi Showers Prayer Room Lockers Baby Care AVAILABLE OPTIONS TELEVISION STANDEE TENT CARDS Note: Rates on request as per your requirement.