MEDIA KIT 2018 - 19 Official Magazine of Airports Authority of About Airports authority of india

The Airports Authority of India (AAI) came into existence on April 1, 1995. Constituted as a Statutory Authority under the Airports Authority of India Act, 1994, AAI has been created by merging the erstwhile International Airports Authority of India and National Airports Authority. Under the Ministry of Civil Aviation, AAI is responsible for integrated development, expansion and modernisation of the air traffic services, passenger terminals, operational areas and cargo facilities at airports in India.

The main functions of the Authority are as under

Provision of rural aid, Design, Provision of communication, development, passenger radar and operation and facilities and navigation. maintenance of information passenger as systems in Expansion and Management of Control and well as cargo passenger strengthening of Airport Terminal management terminals. terminals. operational areas Services and of the Indian air viz. Runways, upgradation space beyond Aprons, Taxiways, of Air Traffic the country & etc. Management as accepted by infrastructure in the International the country. Civil Aviation Organisation.

Airports India 2018 - 19 Media kit 2 About Airports authority of india 129 Airports Vision

To be the principal aviation services provider in the 81 21 country, AAI shall: Domestic International • Adopt and facilitate Airports Airports Mission the use of contemporary air navigation services; To be the foundation • Upgrade and develop of an enduring Indian airport infrastructure; aviation network, providing • Support improving air high quality, safe and connectivity at unserved customer-oriented and under-served airports; 19 08 airport and air navigation • Have a restructured services thereby acting as organisation; Civil Enclaves Custom a catalyst for economic • Focus on profitable at Defence Airports growth in the areas they operation at major airports serve. through continuing efforts Airfields on cost reduction and enhancing non- aeronautical revenue. Average net profit of AAI for last three financial years `3003crore

Source: Financial Report AAI 2016-17

Airports India 2018 - 19 Media kit 3 Traffic Handled (2016-17)

Traffic handled at all Indian airports taken together during the year 2016-17 saw an increase as compared to previous year in the International and Domestic sector on all three areas namely, aircraft movements and passenger. The total aircraft movement and passenger have increased by 14.1% and 18.3% respectively during the year.

Details of traffic handled during the year and comparison with previous year are given below:-

Particulars 2015-16 2016-17 %age increase

Aircraft Movements International 3,74,995 4,00,422 6.8 Domestic 14,20,462 16,48,663 16.1 TOTAL 17,95,457 20,49,085 14.1 Passengers (in numbers) International 5,46,62,204 5,92,84,991 8.5 Domestic 16,92,93,015 20,56,84,732 21.5 TOTAL 22,39,55,219 26,49,69,723 18.3

Source: Airports Authority of India

Airports India 2018 - 19 Media kit 4 tourists visits

There has been a continuous increase in domestic The figures of Indian National Departures (INDs) in tourists visits, with a compound annual growth rate of 2016 was 21.87 million, registering a growth rate of domestic tourist visit to all states/UTs from 7.03% as compared to the previous year. In 2015, 1991 to 2016 being 13.03%. INDs was 20.38 million.

Percentage share of top 10 states/UTs in India in Percentage share of top 10 International airports Domestic Tourist Visits in 2016. with International departures from India in 2016.

Tamil Nadu: 21.3% 25,47,30,804 Airport: 21.45% 25,65,422 Uttar Pradesh: 13.1% Delhi Airport: 20.46% 4,94,394

Andhra Pradesh: 9.5% 4,14,95,115 Cochin Airport: 10.02% 7,52,497 46,92,109 34,38,12,413 Madhya Pradesh: 9.3% 4,22,52,909 Chennai Airport: 9.14% 10,37,257 Karnataka: 8.0% Hyderabad Airport: 6.01% 7,44,60,250 Maharashtra: 7.2% Bengaluru Airport: 5.67% 11,10,940 21,17,07,090 Telengana: 5.9% 9,51,60,830 Calicut Airport: 5.08% 44,75,300 12,30,313 West Bengal: 4.6% 15,31,63,354 Thiruvananthapuram Airport:

21,90,681

15,04,90,339 4.74% Gujarat: 2.6% 13,13,670 11,65,15,801 Kolkata Airport: 3.44%

Rajasthan: 2.6% 19,99,412 Ahmedabad Airport: 2.26%

Others: 15.8% 12,97,62,600 Others: 11.74%

Source: Ministry of Tourism Source: Bureau of Immigration, Govt. of India

Airports India 2018 - 19 Media kit 5 AWARDS

AAI airports among best in the world Lucknow Airport has been rated as the world’s top airport in the category - “Best Airport by Size” among the airports handling 2 to 5 million passengers per year.

Indore Airport has bagged the award for ‘Best Airport by Region’ among the airports handling under 2 million passengers per year in Asia-Pacific region.

Ahmedabad Airport has been rated as the ‘Most Improved Airport’ in Asia-Pacific region. Indore and Ahmedabad airports are the two first time winners from India for 2017.

Kolkata and Pune Airports have been ranked third in the world in the category – ‘Best Airport by Size’ among the airports handling 5-15 million passengers per year.

Chennai Airport has been adjudged the third best in the world in the category - ‘Best Airport by Size’ among airports handling 15-25 million passengers per year.

Airports India 2018 - 19 Media kit 6 Recent Initiatives In a bid to enhance safety, efficiency and capability at the Goa airport, the AAI has decided to augment Navy air traffic control facility here by sharing real time data of flights from Mumbai airport ATC.

AAI has signed a MoU AAI is giving a major with Government of boost to the provision Haryana for development of Air Traffic Services by of civil aviation implementing state-of- infrastructure in the the-art RADAR projects in state especially for the the North-Eastern region enhancing creation of a world class of the country. travel international aviation hub experiences in Hisar.

AAI and Steel Authority of India Ltd (SAIL) has entered into a MoU AAI has signed an agreement for enhancement of Regional Air with Ministry of External Connectivity under RCS-UDAN at Affairs, Govt. of India, to the SAIL owned Airports; Burnpur, develop Kalay Airport as Rourkela and Bokaro. Green Airport in Myanmar.

Source: Airports Authority of India

Airports India 2018 - 19 Media kit 7 The Magazine

Language BiLingual Conceptualised exclusively for travellers passing through and waiting at airports, the bilingual monthly magazine of Airports Authority of India, Airports India, is an ideal companion for the well-travelled global flyer. Integrating fresh and targeted content with spectacular images, the magazine focuses on unique aspects of destinations, inspiring people to travel more. It includes latest news about Airports Authority of India, and articles focusing on trends related to airports and the aviation sector. The magazine will also have a brand extension website, which will feature stories from the magazine and host various contests for readers engagement. Frequency Monthly

Airports India 2018 - 19 Media kit 8 TECH SPECS & RATE CARD

Magazine Size: 21 cm x 27.3 cm 210 mm x 273 mm Live/Safe Area: 18.6 cm x 24.9 cm 186 mm x 249 mm Magazine Dimensions/ Bleed Ad Bleed size: Magazine size + 3 mm W x H (cm) W x H (mm) Magazine Size: 21 x 27.3 210 x 273 Live/Safe Area (FPC): 18.6 x 24.9 18.6 x 249 PAGE BLEEDS: +3mm bleed Double spread ad 42 x 27.3 420 x 273 • 3 mm on all sides for a total document size of 210 mm wide x 273 mm high. Non-Bleed Ad Dimensions LIVE/SAFE AREA OR NON BLEEDS: W x H (cm) W x H (mm) • 10 mm on all sides for a total document Full page 18.6 x 24.9 186 x 249 size of 210 mm wide x 273 mm high. Double Spread 39.6 x 24.9 396 x 249 • Additionally, for spread bleed ads, +3mm bleed +3mm bleed allow 10 mm on each side of the gutter Ad Creative Deadlines for binding. Issue Deadline • Please do not place logos, legal August 2018 20 July disclaimers or other critical information outside live area. September 2018 20 August +3mm bleed • Clearly mark all ad materials with October 2018 20 September proper cropping instructions to avoid November 2018 20 October Live/Safe Area Bleed misinterpretation. 186 mm (w) x 249 mm (h) Magazine size+3mm …and similarly for all successive months

• The ad should be provided in the pdf 210 mm (w) x 273 mm (h) and eps format only. Magazine Size Rate Card Specifications Rate Card in INR Rate Card in USD * Terms & Conditions Full Page Colour (FPC) 5,20,000 7,600 • Advertisement rate excludes any taxes, charges or any • Airports Authority of India reserves the right to reject First 30% (FPC) 6,41,000 9,500 production costs. creative or request revision if the content or design of • Advertisement/Space is subject to space availability. the advertisement deems to be unsuitable for the site or Double Spread Colour 9,36,000 13,800 • All ads are subject to review and acceptance by Airports negatively impact user experience. First 30% Double Spread 10,20,000 15,000 Authority of India. • Advertisements cannot mislead any customers or users. Inside Front/Inside Back 9,10,000 13,500 • All advertisements to be featured needs to be created in a • Airports Authority of India nor its officers, employees, agents Cover manner that it displays its products or services on neutral grounds from user perspective. shall have any responsibility or liability of any nature Back Cover 13,86,000 20,500 whatsoever for these other third-party websites or any • Airports Authority of India will not authorise or endorse any information contained in them. communication or content. Print run: 3 Lakhs/Month • No advertising for gambling, prescription drugs, tobacco, religion, • Material should be submitted at least 10 working days prior to politics, guns or sexually explicit themes will be accepted. give sufficient time to carry out acceptance tests & sign-offs. * USD = Rs. 68

Airports India 2018 - 19 Media kit 9 Why advertise?

Total passenger traffic at all With Prime Minister’s As the magazine is kept Indian airports in the month of scheme, the at all airports, it will reach UDAN April 2018 was 28.22 million passenger traffic is to from affluent readers indicating growth of 21.7% anticipated to only grow different walks of trade. over the corresponding month significantly with an aim of previous year. This fact to make flight travel refers to growing reach of the possible for all. magazine.

Wide reach of magazine The Airports India through omnichannel magazine is an exclusive mediums like print as well magazine for all national as Web offerings. and international flyers of collective airlines flying from all AAI-managed airports in India.

Airports India 2018 - 19 Media kit 10 Maxposure Advantage

Largest in Engaged with Largest custom Was founded in 2006 in content in-flight , USA marketing content marketing company in Asia in Indian 250 with unique advertisers subcontinent with Content Strategy, per month Content Creation + & Distribution, Content Monetization, and Largest in projects35 under pillars4 automobile content its portfolio Results & Analytics segment with

projects under its portfolio Offers 6 11 360 o Works with content marketing clients under its national solutions portfolio Global award-winning carriers of team of content creators, designers, countries3 strategy planners and marketers 8 Creates content in offices across 16 languages India consumed in over offices in countries across the world (USA, 170 countries , , , India, UAE, & ). sales representatives in over 7 20 key markets

Airports India 2018 - 19 Media kit 11

India

Maxposure Media Group India Pvt Ltd #TheAddress, Plot No. 62, Okhla Industrial Estate, Phase III, -110020, India Tel: +91 11 43011111, Fax: +91 11 43011199, www.maxposuremedia.com For advertisement queries, please contact [email protected]

usa Bahrain UAE Singapore Bangladesh Thailand Maxposure Media Group LLC Maxposure Marketing Services WLL Maxposure Arabia FZ LLC Maxposure Global Pte Ltd Subcontinental Media Pvt Ltd Maxposure Media (Thailand) Co. Ltd 22 Jericho Turnpike, Suite Suite No. 652, 6th Floor, The Lounge Dubai Media City, Building No. 8, 51 Goldhill Plaza, #07-10/11, Profficio 2nd Floor, 4 Mohakhali No. 4/1 Soi Lat Phrao 52 (Nivet 2), 108, Mineola, New York 11501 Serviced Offices, Building 247, Road Premises No. 523, Fifth Floor, Singapore 308900, Commercial Area, Dhaka 1212, Wang Thongland Sub-District, Wang No. 1704, Diplomatic Area, P.O.Box Dubai, uae Bangladesh, Thongland District, Bangkok, Tel: +1 646 3672 916 Tel: +65 31632622 11409, Manama, Bahrain, phone: +971 44310793 Tel: +880 1862260427 [email protected] Mob: +973 37778537, +973 37161313 [email protected]

MaXposure India offices International representation

Ahmedabad | 4, Megabyte Business Centre, Jaipur | Shop No.B-18, Hotel Arco Palace, NORTH America Far East Navrang Building, Opp Samsung Opp. Metro Station, Sindhi Camp Station Canada | Wayne Saint John Hong Kong/Indonesia | Peter Jeffery Showroom, Swastik Char Rasta, C.G.Road Road, Jaipur-302001 The New Base, Tel: +1 416 363 1388, Asian Integrated Media Ltd. Ahmedabad-380009 Tel: +91 141 4047655 [email protected] Tel +852 39106388 Tel: +91 79 40193627 Europe [email protected] France | Nicolas Devos Bengaluru | 409, A Wing, 4th Floor, Mittal Towers, Kolkata | DPS Corporate Club, Japan | Michiko Kawano IMM International, Tel: +331 40137905, MG Road, Bengaluru-560001, 1st Floor, 9A, Pacific Business Inc, Tel: +813 36616138 [email protected] Tel: +91 80 40921037-38 Sebak Baidya Street, Kolkata-700029 [email protected] Tel: +91 33 40680111 London | David Simpson South Korea | Jung-Won Suh Chennai | 2nd Floor, X-42, Sindur Shopping Simpson Media Ltd, Tel: +44 79 00885456 Sinsegi Media Inc., Tel: +82 27858222 Centre, 2nd Avenue Road, Chennai-600040 Tel: [email protected] [email protected] +91 44 42015684 Mumbai | Omkar - The Summit Business Bay, 7th floor, Unit No.716, Chakala, Andheri Russia/Switzerland, | Gleb Korotkov Australia Indore | 7/1, 409, 4th Floor, Ratan Mani Complex, Kurla Road, Behind Gurunanak Petrol Pump, Halfbudget, Tel: + 7 9852243800, Sydney | Charlton D’Silva Opposite Inter Star Showroom, New Palasia, Andheri (East), Mumbai - 400093 +41 767102525, Publisher’s Internationalé, Tel: +612 92523476 Indore-452001, Tel: +91 731 4248881 Tel: +91 22 61991111 [email protected] [email protected] Turkey, | Tan Bilge, Media Ltd., Tel: +90 212 2758433, [email protected]

Airports India 2018 - 19 Media kit 12