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Media Pack 2018-19 MEDIA PACK 2018-19 MAGAZINE MAJOR MIDDLE EASTERN AIRLINE WITH World’s YOUNGEST FLEET OF AIRBUS A320s AROUND CONTINENTS 39 ASIA AFRICA 12 MILLION EUROPE 132 3 COUNTRIES CITIES PASSENGERS FLY EVERY YEAR YOUNGEST AED WORLD’S WITH BEST FLEET AIR ARABia’S 3 PROFITS IN 49 JETLINER - YEARS OF 637 AIRCRAFT AIRBUS A320 AVERAGE AGE MILLION 2017 2 THE MANY A ROBUST FIRSTS FIRST in the segment to FOUNDATION be listed on DUBAI STOCK EXCHANGE AED BILLION FIRST airline in the segment STRONG BALANCE HOLDING to offer FREQUENT FLYER SHEET OF AED COMpaNY WITH % PROGRAMME (Airewards) ASSETS WORTH 34 2 in the Middle East, thus 11 OVER 2016 Q1 NET PROFIT BILLION ensuring COMMITTED AUDIENCE FROM ONE IN 2003, AIR ARABIA IS TODAY A GROUP OF COMPANIES FIRST in the segment to launch DIRECT SERVICES TO CHINA from the region AIR ARABIA (UAE) AIR ARABIA MAROC AIR ARABIA EGYPT AIR ARABIA JORDAN FIRST in the segment to introduce a sustainable CSR OFFERS FULL SPECTRUM OF HOSPITALITY UNDER INITIATIVE CHARITY CLOUD with Sharjah Charity International 3 GLOBAL NETWORK 5HUBS 4 MOROCCO NETWORK 5 SHARJAH NETWORK 6 INDIA REACH 1.8 MILLION INDia FLYERS HIGHER DESTINATIONS TO INDIA THAN ANY OTHER UAE AIRLINE AIR ARABIA FLIES TO DESTINATIONS IN INDIA 10 10 08 7 NUMBERS TAKE-OFF IRCRAFT A 3 5 8 11 16 21 25 29 33 34 39 41 46 49 15 23 32 37 44 45 65 69 82 90 100 116 122 132 DESTINATIONS 0.5 1.1 1.8 2.7 3.6 4.1 4.5 4.7 5.3 6.1 6.8 7.6 8.4 12 68 79 80 86 85 80 83 82 82 80 81 79 81 ILLION) M 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 YEARS ASSENGERS IN IN ( P FOLD OVER CTOR (%) VG. LOADVG. A FA INCREASE IN % PASSENGER TRAFFIC SEAT 7 OVER THE PAST DECADE 80 OCCUPANcy 8 THE AIR ARABIA FLYING EXPERIENCE Operates the youngest fleet of world’s best SKY MALL offers ever selling jetliner - wide range of DUTY AIRBUS A320 FREE PRODUCTS IN-FLIGHT ENTERTAINMENT SKY CAFE movies, sports, adventure offers variety of food and world programmes, options with different comedy series, on-board INTERNATIONAL Q&A session, drawing CUISINES and face painting for children 9 AWARDS 2016 2015 Air Arabia ranked 3RD among 8 AWARDS recognising Air Arabia top 50 airlines in the world by as the BEST in the segment and AIRFINANCE JOURNAL TOP AIRLINE BY GROWTH BEST in the segment in the 2014 Middle East at SKYTRAX WORLD LEADING airline AIRLINE AWARDS 2015 in the segment at the WORLD TRAVEL 2013 AWARDS 2014 3 AWARDS appreciating Air Arabia as INDUSTRY LEADER, for excellence in 2012 branding & marketing and 1st airline for PUNCTUALITY at Moscow airport, AN AWARD recognising 2nd BEST PERFORMING airline at Aviation AIR ARABIA’S CSR Week’s ANNUAL TOP-PERFORMING AIRLINES and INITIATIVES 3rd edition of CEO Middle East Awards - CEO OF THE YEAR 10 THE SHARJAH HUB SHARJAH AIRPORT 2 FOOTFALL FREE ZONES COVERING 28 MILLION SQUARE METRES 11,993,887 98,786 PASSENGER AIRCRAFT OVER MOVEMENT MOVEMENT 6,000 1,001,852 27,577 COMPANIES OPERATE FROM SHARJAH AIRPORT FREE ZONE 36,02,268 PASSENGER MOVEMENT IN JUST 4 MONTHS OF THE YEAR 2016 11 3rd LarGEST and the MOST POPULOUS CITY in the UAE AED 1.49 THE BILLION Expected turnover of SHARJAH the tourism and travel STORY market by end-2016 CITYSCAPE 6.2% Growth predicted in hotel occupancy 48 % of UAE’s industrial output comes from 19 industrial areas 12 THE HUBS OF PROSPERITY CASABLANCA ALEXANDRIA AMMAN RAS AL KHAIMAH Reported Principle airport for MAY 2016 Strategic location: 2.87% increase in ALEXANDRIA due Increase of 7.2% in year- MIDWAY BETWEEN passenger traffic. to recent closure of to-date passenger traffic. EUROPE and 6,98,192 El Nozha airport 2,241,327 PASSENGERS the FAR EAST PASSENGERS in since the start of the year April 2016 New terminal built Critical connection to at a cost of Monthly aircraft Europe, Middle East, 25,80,263 US$ 52 MILLION; movement of 6,029 North & East Africa, PASSENGERS capable of handling compared to last Central Asia & between January- 1,000 PASSENGERS year’s 5,700 the Indian Subcontinent April 2016. per hour 5.52% rise over 2015 APRIL 2016 CALM YET ATTRACTIVE 601,808 PASSENGERS, STOPOVER against 578,539 in April DESTINATION for East, 2015, indicating a 4% West, Europe, Middle year-on-year increase East, Africa, Indian Subcontinent and the Far East 13 ACROSS THE GLOBE 5HUBS Air Arabia’s growing footprint, with two hubs in the UAE and one in Morocco, Egypt and Jordan. KUWaiT CITY MONTPELLIER URUMQI DOha FRANCE KUWAIT CHINA QATAR DOha NapLES QATAR SharM EL SHEIKH GIZAN & TaBUK ITALY EGYPT SAUDI ARABIA FRANKFURT GERMANY ERBIL IRAQ MaDRID IsfahaN SPAIN IRAN ISTANBUL JEDDAH, MEDINA & FAISALABAD, TURKEY DaMMAM MULTAN AND QUETTA KATHMANDU SAUDI ARABIA PAKISTAN NEPAL TaNGIERS & MarraKECH MOROCCO 14 48 HOURS IN BAKU Baku offers rich culture, impressive architecture and stunning scenery to all kinds of travellers BEDAZZLED IN BEIRUT Exuberant people, natural beauty 2 and historical splendour make for a memorable stay MONTHLY EDITIONS READERSHIP THE INFLIGHT MAGAZINE OF AIR ARABIA // JAN 2018 SHARJAH & MOROCCO 12 MILLION ANNUALLY MULTI-LINGUAL ENGLISH-ARABIC & FRENCH- SHARJAH EDITION ENGLISH-ARABIC (ENGLISH-ARABIC) caters to Middle East and Asia MOROCCO EDITION (FreNCH-ENGLISH-ARABIC) caters to Europe and North Africa 15 EDITORIAL MISSION Nawras, the monthly in-flight magazine of Air Arabia, is a perfect blend of travel, knowledge and entertainment. Created by an award-winning editorial and design team, the magazine is divided between a variety of in-depth articles on travel, fashion, lifestyle, health, music, sports, movies and also keeps the readers updated on the news front. The multi-lingual magazine has two editions: Sharjah Edition in English and Arabic that caters to readers in the Middle East-Asia region and Morocco Edition in French, English and Arabic that reaches out to audiences from Europe and North Africa 16 TECH SPECS RATE CARD Magazine Size: 20.5 cm x 26.0 cm 205 mm x 260 mm Sharjah Edition (Middle East & Asia) Live/Safe Area: 18.5 cm x 24.0 cm 185 mm x 240 mm Bleed size: Magazine size + 3 mm Specifications Rate Card Rate Card (in US $) (in AED) Full Page Colour (FPC) 9800 36300 Double Spread (DPS) 17700 65500 +3mm bleed PAGE BLEEDS: Inside Front Cover 14900 55000 • 3 mm on all sides for a total document Opening Spread (English) 21900 80900 size of 205 mm wide x 260 mm high. Ads submitted without sufficient bleed Opening Spread (Arabic) 21900 80900 area will be reduced to fit live area size. 2nd DPS 19600 72600 LIVE/SAFE AREA OR NON BLEEDS: Inside Front Cover (Arabic) 13800 51200 • 10 mm on all sides for a total document size of Morocco Edition (Europe & North Africa) +3mm bleed +3mm bleed 205 mm wide x 260 mm high. Specifications Rate Card Rate Card • Additionally, for spread bleed ads, (in US $) (in MAD) allow 10 mm on each side of the gutter Full Page Colour (FPC) 4300 42600 for binding. Double Spread (DPS) 7700 77000 • Please do not place logos, legal disclaimers or other critical information Inside Front Cover 6400 63800 +3mm bleed outside live area. Opening Spread (French) 9500 94600 • Clearly mark all ad materials with Opening Spread (Arabic) 9500 94600 proper cropping instructions to avoid Live/Safe Area Bleed misinterpretation. 185 mm (w) x 240 mm (h) 208 mm (w) x 263 mm (h) 2nd DPS 8500 85000 • The ad should be provided in the PDF 205 mm (w) x 260 mm (h) Inside Front Cover (Arabic) 6000 60000 and EPS format only. Magazine Size Combined (Both Editions) Magazine Dimensions/ Bleed Ad Specifications Rate Card Rate Card Rate Card (in US $) (in AED) (in MAD) W x H (cm) W x H (mm) Full Page Colour (FPC) 14200 52500 138600 Magazine Size: 20.5 x 26.0 205 x 260 Double Spread (DPS) 25600 94600 249700 Live/Safe Area (FPC): 18.5 x 24.0 185 x 240 Inside Front Cover 21300 78900 207900 Double spread ad 39.0 x 26.0 390 x 260 Opening Spread 31700 117200 308000 (English & French) Opening Spread (Arabic) 31700 117200 308000 Non-Bleed Ad Dimensions Ad Creative Deadlines 2nd DPS 28400 105100 275000 W x H (cm) W x H (mm) Issue Deadline Inside Front Cover (Arabic) 19900 73700 194200 th Full page 18.5 x 24.0 185 x 240 September 2017 15 August * Advertisers can choose either the Sharjah/Morocco edition or a combined package Double Spread 37.0 x 24.0 370 x 240 October 2017 15th September Periodicity: Monthly …and similarly for all successive months Distribution: Every seat pocket AED: United Arab Emirates Dirham 17 MAD: Moroccan Dirham IN-FLIGHT BRANDING BRANDING ON TRAY TABLES/ TRAY MATS/HEAD REST COVERS RATE CARD (Monthly) Tray tables* Reach 20,000 contacts / month per aircraft Target audience Entire route network Minimum booking 1 aircraft for 1 month Lead time 4 weeks Price in US $ 16,350 / month per aircraft Price in AED 60,000 / month per aircraft Head rest covers* Reach 20,000 contacts / month per aircraft Target audience Entire route network Minimum booking 1 aircraft for 1 month Lead time 4 weeks Price in US $ 13,650 / month per aircraft RATE CARD (Monthly) Price in AED 50,000 / month per aircraft Tray mat branding Discounts Target audience Entire route network 2 - 4 AC 5 - 9 AC 10 - 14 AC 15 - 20 AC > 20 AC Minimum booking 1 month Volume discount 5% 10% 15% 20% 25% Lead time 2 weeks Price in US $ 54,500 / month 2 - 4 months 5 - 8 months 9 - 12 months Price in AED 200,000 / month Duration discount 5% 10% 15% * Discounts applicable as displayed in accompanying tables AED: United Arab Emirates Dirham 18 IN-FLIGHT BRANDING GIVE YOUR BRAND THE AUDIO- VISUAL POWER REacH OUT TO YOUR auDIENCE VIA CUSTOMISED FLYERS Our expertise in in-flight branding ensures that flyers and branding pamphlets are handed over to the passengers at opportune moments.
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