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Media Kit 2020-21

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Media Kit 2020-21 MEDIA KIT 2020-21 Rule the Sky with us A NEW-AGE , EXCLUSIVE INFLIGHT MAGAZINE FOR INDIA’s leADING AIRLINE Published by [email protected] About the Airline Indigo is India’s largest low-cost airline in terms of passengers carried and fleet size, with almost 49% domestic market share as of July 2019. The only airline in India with more than a decade of profitable operations, Indigo offers its leisure and business travellers an on-time, courteous and hassle-free service and affordable flying experience consistently. Focussing on quality and detail, the leading airline of India extends seamless air connectivity within India and internationally. With a uniform fleet for each type of operation and high operational reliability, Indigo is India’s most preferred airline. Achievements AWARDED ONLY INDIAN AIRLINE Best Low Cost to bag Airline Asia at the Best Low Cost Airline in Central Asia/India ‘The Best by Partnership Airline with Dubai th (10 YEAR IN A ROW) Airport’ (3rd TIME IN A ROW) AWARDED WITH THE Passenger Choice Award Top Airline by Absolute for being the Passenger Growth (South Asia) Best Low Cost at the Carrier in Asia and Changi Airline South Pacific Awards 2019, at the IN SINGAPORE APEX Asia Awards 2 Simplifying the business of flying CONNECTING Passengers travelled 80+CITIES Monthly 60 domestic and 23 49%* international. DOMESTIC MARKET SHARE Providing BEST coNNECTIVITY between Metros and 6.5 Tier I cities and Million* VERY AGGRESSIVE 1500* EXPANSION 5,979,551 DAILY FLIGHTS plan for connecting (Domestic) Tier II & Tier III cities On-time 582,988 performance of Average Passenger (International) LOAD FacTOR 94.3%* *As on August 2019 85.1%* *As on July 2019 ONLY AIRLINE FLEET SIZE has the steadiest in India with more growth plans in terms of than a decade of increase in PROFITABLE 248+ FLEET and OPERATIONS DESTINATIONS 3 Global Standing Top 20* Top 15* AIRLINE IN THE AIRLINE IN THE WORLD BY WORLD BY PASSENGER FLEET coUNT SIZE Best Top 10* AIRLINE IN THE LOW CosT CARRIER WORLD BY ON TIME IN CENTRal PERfoRMANCE ASIA Source: OAG Punctuality League 2019 Source: Skytrax World Airline Awards 4 Readership Comparison Below data reflects how IndiGo’s Inflight magazine’s readership stands in comparison to total per issue readership (all editions) of leading National Dailies in India. Times of India - 5.06 million Deccan Chronicle - 4.86 million 6.5 Hindustan Times - 3.39 million Million* Economic Times - 1.23 million Per Issue Readership Per Issue combined Readership data as per IRS Q1 2019 by Media Research Users Council (MRUC). Source: Directorate General of Civil Aviation (DGCA) 5 94th Issue, Dec 2019 For in-flight reading only Malaysia’s Murals The Magazine of life The inflight magazine of IndiGo, Hello 6E aims to set new trends through its quirky and effective design and engaging rich content for its travellers. The magazine will offer new and inspiring articles related to travel, lifestyle, wellness, sports and adventure, personalities, theatre and movies, art, culture & heritage and trending news in and around. The magazine’s enriching content, specially curated to target an upwardly mobile global audience, will have a universal appeal and every issue will have one article in an international language. As a mouthpiece of the brand, the magazine will showcase the latest updates, menu & merchandise of the airline along with crew integrated content. Inside pages 6 Passenger Demographics Business Leisure 60% 40% 14 years - 75 years SEGMENT AGE 2) E 1, E D ( S C A (A1, A2) C B (B1, B2) C & E E E S S S OTHER 52% 32% 15% 1% INCOME GENDER From corporate travellers and foreign delegates to CXOs, Ministers and students PROFESSION 7 IndiGo Network (Domestic) Passengers Destinations travelled 6 million 60 (Monthly*) Map not to scale *As on October 2019 8 IndiGo Network (International) Middle East Destinations Kuwait 23 Passengers Sharjah travelled Doha Dubai Dubai World Central 582,988 Abu Dhabi (Monthly*) Muscat Codeshare South East Asia Copenhagen Hong Kong Dublin Amsterdam Hong Kong Brussels Prague Paris Vienna Zurich Budapest Bangkok Istanbul Phuket Athens Kuala Lumpur Singapore Tel Aviv-Yafo Map not to scale *As on August 2019 9 Tech Specs & Rate Card Indigo inflight magazine offers the advertisers a unique access to Indian masses, especially an upwardly mobile segment, in closed environment where there are no distractions and quality time is spent on reading it dur- Magazine Size: 19.5 cm (w) X 25.4 cm (h) ing the flight journey. 195 mm (w) X 254 mm (h) Magazine Dimensions / Bleed Ad W x H (cm) W x H (mm) Magazine Size: 19.5 x 25.4 195 x 254 Live/Safe Area(FPC): 17.5 x 23.4 175 x 234 Live/Safe Area(DSC): 37.0 x 23.4 370 x 234 Double Spread(DSC): 39.0 x 25.4 390 x 254 Non-Bleed Ad Dimensions Live/Safe Area: W x H (cm) W x H (mm) 17.5 cm (w) x 23.4 cm (h) Full page 17.5 x 23.4 175 x 234 175 mm (w) x 234 mm (h) Double Spread 37.0 x 23.4 370 x 234 Ad Creative Deadlines Issue Deadline Bleed Size: October 17th Sept. Magazine th size+3mm November 17 Oct. PAGE BLEEDS December 17th Nov. • 3 mm on all sides for a total document size of 195 mm wide x 254 mm high. Ads submitted without sufficient January 17th Dec. bleed area will be reduced to fit live area size. …and similarly for all successive months LIVE/SAFE AREA OR NON BLEEDS: • 10 mm on all sides for a total document size of Rate Card 195 mm wide x 254 mm high. • Additionally, for spread bleed ads, allow 10 mm on INR USD$ * each side of the gutter for binding. Full page colour (FPC) 10,00,000 $14100 • Please do not place logos, legal disclaimers or other critical information outside the live area. Double page Spread (DPS) 20,00,000 $28250 • Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation. Inside front cover 20,00,000 $28250 • The ad should be provided in the pdf and eps format Inside Back Cover 18,00,000 $25400 only. Outside Back cover (OBC) 25,00,000 $35300 GSM Cover 220 Inside Pages 70 * First 15% pages. 30% surcharge shall apply. Periodicity: Monthly * Next 15% pages. 15% surcharge shall apply. *Innovations: Price on Request 10 Maxposure Advantage 94th Issue, Dec 2019 For in-flight reading only Malaysia’s Murals of life One of the largest content marketing companies in the world, Maxposure Media Group offers seamless omnichannel solutions to brands. The media group was founded in 2006 and has operations in USA, Thailand, Malaysia, Bangladesh, India, UAE, and Bahrain. With our award-winning team of content creators, designers, strategy planners and marketers, we have achieved higher ROI by helping brands monetise content. We also offer a variety of content ranging from video, digital, mobile, social media, print, brand shoots, brand events, augmented reality & artificial intelligence. For brand monetisation, Maxposure uses expertise to strategise and create compelling conversations around a brand, increasing its Influence and reaching the desired target audience, regardless of channel or device. We create unique partnerships with our clients from various sectors like aviation, automobile, retail & banking, hospitality, FMCGs, and Government bodies. We create content in 25 global languages, which is consumed in over 170 countries around the world. apr-jun ‘18 izzling ummer tyles S 6 hot looks from our stores GOAN ARCHITECTURE DECODED | COLOURFUL ART OF F.N. SOUZA CRAFTING DIAMONDS CONSERVING ENVIRONMENT Don’t break a Thinking Big: Bill Gates sweat over your MAKEUP coming soon... IT’S TIME FOR PANCAKES! TRAVEL apr-jun‘ 18 TEMPTATIONS with voguish travel gear 11 Published by Maxposure Media Group India Pvt. Ltd. #TheAddress, Plot No. 62, Okhla Industrial Area, Phase III, New Delhi - 110020, India. Telephone: +91-11-43011111, Fax: +91-11-43011199, For advertising enquiries, contact [email protected] www.maxposuremedia.com USA BAHRAIN UAE Maxposure Media Group LLC Maxposure Marketing Services WLL Maxposure Arabia FZ LLC 22 Jericho Turnpike, Suite 108, Suite no. 652, 6th Floor, The Lounge Dubai Media City, Building No. 8, Mineola, New York 11501, USA , Serviced Offices Building 247, Road No. Premises No. 523, Fifth Floor, Dubai, Phone: +164 63672916 1704, Diplomatic Area, Manama, Bahrain, UAE , Tel: +971 - 569766911 Email: [email protected] P.O.Box 11409, Mob: +973 3306 7099, E-mail: [email protected] Tel: +973 17518793 MalaYSIA BANGLADESH THAILAND MGM SDN. BHD. Subcontinental Media Pvt Ltd Maxposure Media (Thailand) A-15-03 Tropicana Avenue, No.12, Profficio 2nd floor, 4 Mohakhali Co. Ltd, No. 4/1 Soi Lat Phrao 52 Persiaran Tropicana, Tropicana Golf & Commercial Area (Nivet 2), Wang Thongland Country Resort, PJU3, 47410 Petaling Dhaka 1212, Bangladesh, Sub-District, Wang Thongland Jaya Selangor Malaysia, Tel: +880 1862260427, District, Bangkok, Tel: +60 378860995, E-mail: shohedulsubcontinentalmedia.com E-mail: [email protected] e-mail: [email protected] MAXPOSURE INDIA OFFICES INTERNATIONAL REPRESENTATON Bengaluru norTh aMeriCa 409, a Wing, 4th Floor, Mittal Towers Canada | Wayne Saint John Mg road, Bengaluru, Karnataka - 560001 The new Base, Tel +141 63631388 Tel: +91 80 41510657 e-mail: [email protected] Chennai euroPe Workafella unit no. 415, 4th Floor, #10, France | nicolas devos uthamar gandhi Salai, nungambakkam high iMM international, Tel: +331 40137905 rd, nungambakkam, Chennai, Tamil nadu e-mail: [email protected] 600034; Tel: +91 44 42015684 london | david Simpson indore Simpson Media, Mob: +44 79 00885456 7/1, 409, 4th Floor, ratan Mani Complex, e-mail: [email protected] opposite inter Star Showroom, new Palasia russia/Switzerland | gleb Korotkov, halfbudget indore-452001, Tel: +91 731 4248881 Tel: + 7 9852243800, +41 767102525 email: [email protected] JaiPur Shop no.B-18, hotel arco Palace Turkey | Tan Bilge | Media ltd opp.
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