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Llibre Blanc De L'audiovisual De Catalunya

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Llibre Blanc De L'audiovisual De Catalunya Sumari 680$5, 1. Introducció ................................................................................................. 5 1.1. Objectius.............................................................................................. 5 1.2. Contingut ............................................................................................. 6 1.3. Pla de treball i metodologia ................................................................. 7 2. (QWRUQLWHQGqQFLHVHQO¶HVFHQDULLQWHUQDFLRQDOLD&DWDOXQ\D .............. 9 2.1. Introducció i resum .............................................................................. 9 2.2. Hàbits de consum audiovisual ........................................................... 11 2.3. Llengües i mercats audiovisuals ........................................................ 31 2.4. Serveis públics audiovisuals .............................................................. 54 2.5. Polítiques audiovisuals ...................................................................... 90 2.6. Formats i continguts audiovisuals .................................................... 120 2.7. 0RGHOVGHQHJRFLLQRYDHFRQRPLDGHO¶DXGLRYLVXDO ........................ 147 2.8. Publicitat .......................................................................................... 191 2.9. Entorn tecnològic ............................................................................. 209 2.10. 1RYDHFRORJLDGHO¶DXGLRYLVXDO ........................................................ 226 3. Eixos de la política audiovisual ........................................................... 235 3.1. Introducció ....................................................................................... 235 3.2. Visió estratègica .............................................................................. 236 3.3. Principis orientadors de les actuacions ........................................... 241 3.4. (L[RVG¶DFWXDFLy ............................................................................... 242 4. Estratègies de desenvolupament ........................................................ 257 4.1. Introducció ....................................................................................... 257 4.2. Resum de l'estratègia ........................................................................258 A. (L[RVG¶DFWXDFLyHVWUDWqJLFV ............................................................ 260 B. (L[RVG¶DFWXDFLyLQVWUXPHQWDOV ........................................................ 323 Annex 1. Grup expert assessor .................................................................. 337 Annex 2. Entrevistes individualitzades i grups de treball ............................ 338 Annex 3. Definicions bàsiques .................................................................... 343 Annex 4. Abreviatures dels noms dels països de la UE-28 ........................ 345 Annex 5. Estadístiques ............................................................................... 346 Annex 6. Crèdits ......................................................................................... 379 /OLEUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\D&$& I Sumari DICTÀMENS LLENGUA I CULTURA, per Josep Gifreu ................................................... 383 SERVEI PÚBLIC, per Imma Tubella ............................................................ 413 COMUNICACIÓ DE PROXIMITAT, per Joan Manuel Tresserras ............... 429 ECONOMIA I INDÚSTRIA, per Laia Domènech .......................................... 455 PUBLICITAT, per Enric Pujadas .................................................................. 485 REGULACIÓ, per Antoni Bayona ................................................................ 499 TENDÈNCIES INTERNACIONALS, per Lluís Borrell .................................. 513 (GLWD&RQVHOOGHO¶$XGLRYLVXDOGH&DWDOXQ\D Carrer dels Vergós, 36-42 08017 Barcelona 1a edició electrònica: Gener de 2017 Llibre EODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\D&$& II 1. Introducció 1. ,QWURGXFFLy 1.1. Objectius (O &RQVHOO GH O¶$XGLRYLVXDO GH &DWDOXQ\D KD LPSXOVDW O¶HODERUDFLy GHO /OLEre blanc de O¶DXGLRYLVXDOFRPDUHVSRVWDDO¶HQFjUUHFIHWSHO3DUODPHQWGH&DWDOXQ\D El Llibre blanc, a més de fer una radiografia del sector audiovisual, analitza i tracta els reptes del sector, com ara garantir la qualitat del servei i la sostenibilitat econòmica dels mitjans públics, consolidar i fer competitius els prestadors privats, plantejar escenaris de futur per als mitjans locals o enfortir les indústries culturals catalanes. 3HUDL[zDTXHVWGRFXPHQWFRQWpXQDSURSRVWDG¶XQSODHVWUDWqJLFRULHntat a afavorir un desenvolupament equilibrat del sistema català de comunicació durant els propers anys. (Q HO SURFpV G¶HODERUDFLy GHO /OLEUH EODQF KL KDQ SDUWLFLSDW HO FRQMXQW GHO VHFWRU audiovisual (mitjançant la creació de diversos grups de treball i una consulta pública), la Secretaria de Comunicació del Govern i un servei complementari de recerca, SURFHVVDPHQWLYDORUDFLyGHGDGHVDFjUUHFG¶(XUHFDW DEDQV%DUFHORQD0HGLD Específicament, la realització del Llibre blanc ha tingut com a propòsit principal donar resposta als reptes següents: - Garantir la sostenibilitat econòmica dels mitjans públics. - Consolidar i fer competitius els prestadors privats, prestant especial atenció al sector local. - Enfortir les indústries culturals catalanes. - Enfortir la prHVqQFLD GH OD OOHQJXD FDWDODQD HQ HO FRQMXQW GH O¶RIHUWD GH continguts audiovisuals. - Proposar un pla estratègic orientat a afavorir un desenvolupament equilibrat del sistema català de comunicació durant els propers anys. /OLEUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\D&$& 5 1. Introducció 1.2. Contingut Els continguts del LlibUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\DV¶KDQHVWUXFWXUDWHQHOV apartats següents: 1. Introducció: es presenten els objectius, els continguts i la metodologia seguida per a la realització del treball. 2. (QWRUQ L WHQGqQFLHV HQ O¶HVFHQDUL LQWHUQDFLRQDO L D &DWDlunya: es proporciona una visió de les tendències i dels factors clau de desenvolupament GH O¶DXGLRYLVXDO HQ O¶DFWXDOLWDW LDPEXQDSHUVSHFWLYDWHPSRUDO D PLWMjOODUJ WHUPLQLFRQVLGHUDQWODVLWXDFLyHQSDwVRVDYDQoDWVLO¶RSLQLyG¶H[SHUWVTXDOLILFDWV Per a cadascuna de les qüestions analitzades en aquest apartat es considera específicament la situació existent a Catalunya. 3. Eixos de la política audiovisual: V¶LGHQWLILTXHQ jPELWV HVWUDWqJLFV FODX G¶LQWHUYHQFLy GH OD SROtWLFD DXGLRYLVXDO GH &DWDOXQ\D TXH Soden afavorir un desenvolupament equilibrat, sostenible i competitiu del sistema audiovisual català. 4. Estratègia de desenvolupament: es proposen 51 actuacions estratègiques a desplegar, que contenen un total de 130 accions recomanacions específiques. El document es completa amb els 6 annexos següents: 1. Grup expert assessor del Llibre blanc. 2. Entrevistes individualitzades i grups de treball. 3. Definicions bàsiques. 4. Abreviatures dels noms dels països de la UE-28. 5. Estadístiques. 6. Crèdits. /OLEUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\a. CAC 6 1. Introducció 1.3. Pla de treball i metodologia (O/OLEUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\DV¶KDUHDOLW]DWPLWMDQoDQWODFRPELQDFLyGH GLIHUHQWVPHWRGRORJLHVG¶REWHQFLyWUDFWDPHQWLDQjOLVLGHODLQIRUPDFLy - 3DUWLFLSDFLyG¶H[SHUWVTXHKDQHODERUDWGLFWjPHQVHVSHFtILFV - Entrevistes individualitzades. - Reunions de treball en grup amb informadors qualificats. - Consulta pública mitjançant Internet. - 5HFRSLODFLyG¶LQIRUPDFLyGRFXPHQWDOLHVWDGtVWLFD /D SDUWLFLSDFLy GHOV H[SHUWV V¶KD FHQWUDW HQ O¶DSURIXQGLPHQW GHOV jPELWV WHPjWLFV següents: - Llengua i cultura. - Servei públic. - Comunicació de proximitat. - Economia i indústria. - Publicitat. - Regulació. - Tendències de mercat. $L[t PDWHL[ SHU FDGDVFXQ G¶DTXHVWV jPELW WHPjWLFV V¶KDQ IHW UHXQLRQV GH WUHEDOO PRQRJUjILTXHVHQJUXSVGXHVGHOHVTXDOVV¶KDQ centrat específicament en: - Audiovisual i tercer sector. - Situació laboral i professional en el sector audiovisual. /OLEUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\D&$& 7 (QWRUQLWHQGqQFLHVHQO¶HVFHQDULLQWHUQDFLRQDOLD&DWDlunya 2. (QWRUQLWHQGqQFLHVHQO¶HVFHQDUL LQWHUQDFLRQDOLD&DWDOXQ\D 2.1. Introducció i resum (QDTXHVWDSDUWDWV¶RIHUHL[XQDYLVLyVLQWqWLFDGHOHVprincipals tendències i factors clau GHGHVHQYROXSDPHQWGHO¶DXGLRYLVXDOHQO¶DFWXDOLWDWLDPEXQDSHUVSHFWLYDWHPSRUDOD mitjà/llarg termini. $TXHVWDDQjOLVLV¶KDHVWUXFWXUDWHQHOVEORFVVHJHQWV - Hàbits de consum audiovisual. - Llengua i mercats audiovisuals. - Serveis públics audiovisuals. - Polítiques audiovisuals. - Formats i continguts audiovisuals. - 0RGHOVGHQHJRFLLQRYDHFRQRPLDGHO¶DXGLRYLVXDO - Publicitat. - Entorn tecnològic. - 1RYDHFRORJLDGHO¶DXGLRYLVXDO (OVFRQWLQJXWVTXHHVSUHVHQWHQUHVXOWHQG¶XQestudi de la situació en països avançats GHO QRVWUH HQWRUQ SULQFLSDOPHQW GH OD 8QLy (XURSHD L GH O¶$PqULFD GHO 1RUG i de O¶RSLQLyG¶H[SHUWVTXDOLILFDWV Per a cadascuna de les qüestions analitzades en aquest apartat es considera específicament la situació existent a Catalunya. &DGDEORFRIHUHL[DO¶LQLFLXQUHVXPGHOHVSULQFLSDOVTHVWLRQVTXHFRQWp /¶HVTXHPD SUHVHQWD XQ UHVXP GH OD VLWXDFLy GH O¶HQWRUQ L GH OHV WHQGqQFLHV HQ O¶HVFHQDULLQWHUQDFLRQDO, europeu, espanyol, LD&DWDOXQ\D&RPV¶REVHUYDDO¶HVTXHPD hi ha certs reptes o oportunitats a abordar que en els seus aspectes essencials són /OLEUHEODQFGHO¶DXGLRYLVXDOGH&DWDOXQ\D&$& 9 (QWRUQLWHQGqQFLHVHQO¶HVFHQDULLQWHUQDFLRQDOLD&DWDOXQ\D HVSHFtILFV GH &DWDOXQ\D G¶DOWUHV TXH VyQ FRPSDUWLWV D HVFDOD espanyola, europea, i G¶DOWUHVTXHV¶HVWDQSURGXLQWDHVFDODJOREDO Sens dubte, aquesta sobreposició en diferents nivells planteja un gran desafiament de governança de les polítiques audiovisuals els propers anys, i de la capacitat de Catalunya per participar-hi. Esquema 1. 5HVXPGHOGLDJQzVWLFGHVLWXDFLyGHO¶DXGLRYLVXDOGH&DWDOXQ\DHQHO
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