View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Repositorio Institucional de la Universidad de Alicante Raúl Rodríguez Ferrándiz Transmedia contents created
[email protected] PhD and Full Professor in around Spanish television series Semiotics of Mass Communication at the in 2013: typology, analysis, Department of Communication and Social Psychology. overview and trends University of Alicante. Spain. Abstract Félix Ortiz Gordo This article analyses the transmedia contents created
[email protected] around 33 Spanish television series broadcast in 2013 by Master’s Degree in Communication and Creative national and regional TV networks. The article reviews the Industries at the University of TV series’ official websites, in which the transmedia Alicante. Spain. contents are made available, and organises the wide variety of transmedia formats created around the sample of TV Virginia Sáez Núñez series, based on the different touchpoint categories, which
[email protected] refer to any content or strategy that allow viewers to engage Bachelor's Degree in Advertising and Public Relations at the with a television brand through other media and platforms. University of Alicante. Spain. The results indicate that there is an overwhelming presence of TV contents that are repackaged or adapted to the new medium or platform and that there is still a lack of Submitted April 14, 2014 transmedia expansion through contents that are actually Approved new, differentiated across media, and narratively relevant. June 17, 2014 Keywords © 2014 Transmedia storytelling, transmedia contents, transmedia Communication & Society ISSN 0214-0039 formats, Spanish TV series, touchpoints, mothership E ISSN 2174-0895 doi: 10.15581/003.27.4.73-94 www.communication-society.com 1.