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Local Consumer Insights What’S in the Scarborough Survey?

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Local Consumer Insights What’S in the Scarborough Survey? LOCAL CONSUMER INSIGHTS WHAT’S IN THE SCARBOROUGH SURVEY? Automotive Service (Tires, Oïl Websites/Apps Used To Gather Change, Etc.) Information To Shop For New/Used Vehicle* Stores Shopped For Auto Products/Services Past 12 AUTOMOTIVE Months* Auto Insurance* Stores Where Household Usually Providers Buys Tires* BANKING & FINANCE Plan To Switch Technology Features In Any Credit Card/Payment Methods Auto Repairs/Service Household Vehicle* Used Past 3 Months (ie Apple Paid/Unpaid Labor Past 12 Pay, Paypal, etc.) Months* Vehicle Bought/Own* Anti-Freeze/Coolant Bought New/Used/Leased Financial Institutions Auto Glass Replacement/Repair Make, Model Type, Year Use* Brake Repair Miles Traveled One Way To Primary Bank* Car Battery Buy/Lease Last New/Used Vehicle Car Radio/Stereo Equipment Financial Services Have/Use Model Type Foreign/Domestic Muffler /Primary Bank* Number New/Used New Tires Owned/Leased Auto Loan Oil Filter/Oil Change Own/Lease Hybrid Vehicle Certificate Of Deposit (CD) Paint/Body Work Reason Used Dealer To Checking Account Shocks/Struts Buy/Lease Last New/Used Credit Card Transmission Repair Vehicle Debit/Atm Card Tune-Up/Spark Plugs Vehicle Plan To Buy* Home Improvement/Home Equity Loan Other Car Repair Amount Plan To Pay For New/Used/Leased Home Mortgage Financial Services Have/Use Dealerships Or Websites Might Mobile Banking /Primary Bank* Shop If Planning To Buy/Lease A Money Market Account Auto Loan New/Used Vehicle* Online Banking Hybrid Online Bill Pay Items Shopped For/Purchased Plan To Buy/Lease New/Used Personal Loan On Internet Past 12 Months Vehicle Next 12 Months Refinanced Home Mortgage Vehicle Type Of Vehicle Savings Account Merchandise/Services Bought Ways Used Internet Or Apps Past Student Loan Past 12 Months Result Of Mail 30 Days Ads Automobile Information Copyright © 2019 The Nielsen Company. Confidential and proprietary *Household Measure ** Select Markets NIELSEN SCARBOROUGH Insurance Cash Advance Or Title Loan Liquor (Spirits) Auto* Shop Wine Provider Check Cashing Wine Coolers Plan To Switch Provider Coin Cashing Service (Coinstar, Etc.) Alcoholic Beverages Drank Past Homeowners/Renters* Financial Planner 30 Days & Drink Most Often Provider Funeral Pre-Planning Types And Brands Plan To Switch Provider Insurance Agent At A Local Domestic Light Beer Life Office (Not Online) Regular Beer Health Online Investing/Stock Trading Imported Beer Type Real Estate Agent Malt Alternatives Provider Stockbroker Group Tax Preparation Services Alcoholic Beverages Drank Past Individual Travel Agent 30 Days Tutoring Service Hard Cider Investments* Wire Transfer Type Of Liquor (Spirits) 401K Plan Malt Liquor Types Of Organizations 529 Plan/College Savings Plan Microbrew/Craft Contributed To Past 12 Months* Bonds Wine Arts/Cultural IRA Wine Coolers Educational/Academic Money Market Fund Non-Alcoholic Beer Mutual Funds Healthcare/Medical Second Home/Real Estate Military/Veterans Items Shopped/Bought On The Property Political Internet Past 12 Months. Stocks/Stock Options Religious Wine Other Securities & Investments Social Care/Welfare Non-Alcoholic Beverages Drank Other Organization Participated In Company Past 7 Days, Most Often By Purchasing Decision Ways Used Internet Or Apps Past Types & Brand Business Travel Or Convention 30 Days Bottled/Canned Tea Arrangements Financial/Insurance/Investement Bottled Water Computer Hardware/Software Enhanced Water Information Technology Any Flavored Water (Network/Internet) Energy Drinks Office Equipment/Office Supplies Orange Juice Overnight Delivery Services Other Juice/Juice Drinks Other Purchasing Decision Soft Drinks Regular/Diet Professional Services Used Past Specialty Coffee Iced/Hot 12 Months* Alcoholic Beverages Drink, Sports Drinks Accountant Drank Past 7 Days & Drink Most Wine Attorney Often Brand Bought Past 3 Months Bankruptcy Beer How Often Usually Drink Personal Injury Hard Cider Other Copyright © 2019 The Nielsen Company. Confidential and proprietary. *Household Measure **Select Markets 2 NIELSEN SCARBOROUGH Usual Price Range For Currently Enrolled/Attending Purchased At A Store Classes At A College Or Type Bought Past 3 Months & University Drink Most Often Attended Specialty/Vocational School Places Purchased Beer, Wine Or Plan To Go Back To School Liquor Past 30 Days Attend Adult Continuing Club Store Education Classes Amount Spent On Internet Convenience Store Employment Status Purchases Past 12 Months Drug Store Full-Time/Part-Time/ Not Grocery Store Employed Computer/Mobile Devices Owned Liquor Store Plan To Seek A New Job Desktop Computer Nightclub/Bar Reason Not Employed Laptop Or Notebook Computer Self-Employed Sit-Down Restaurant Smartphone (Android, Blackberry, Iphone, Etc.) Stadium/Arena Small Business Owner Work At Home Tablet (Ipad, Galaxy Tab, Amazon Fire, Other Place Etc.) Occupation Gender Consumer Electronics Stores Grandparent Of Child Under 18 Past 12 Months* Have A Child In College Shopped Hispanic Bought Hispanic Origin Born In US‡ Financial Services Has/Use* Mobile Banking Length Of Time In US‡ Online Banking Household* Country Of Origin‡ Online Bill Paying Home Ownership Language Preferred ‡ Household Income Speak Most In Home‡ How Usually Obtains Coupons* Household Size Speat Most Away From Home‡ E-Mail Market Value Of Owned Home Marital Status Website/Apps Number Of Adults Military Service QR Code Number Of Children Parent Of A Child Under 18 Text Message Number Employed Race Internet Service Provider (ISP) Number Of Teenagers Sexual Orientation/Gender Identity Used* Presence Of Children By Age Zip Code Of Employment Type Of Dwelling Zip Code Of Residence Website Visited/Apps/Streaming Years In Present Home Services Used Past 30 Days Personal ‡Among Hispanic Respondents Only AARP ABCNews Age Caregiver Of Aging Parents Amazon County Of Residence Angieslist Education Apple Music Level Attained AOL Copyright © 2019 The Nielsen Company. Confidential and proprietary. *Household Measure **Select Markets 3 NIELSEN SCARBOROUGH Amazon Music RetailMeNot Vehicle (Car, Truck, SUV, etc) Amazon Prime Video SiriusXM.com Media Websites Visited Bing Sling TV Yesterday/Past 7/30 Days CareerBuilder Snapchat Newspaper Websites CBS All Access Spotify Radio Websites CBSNews Stitcher Television Websites CNN The Weather Channel Coupons.com Twitter Mobile Device Used To Read A CraigsList TuneIn Newspaper Past 30 Days DIRECTV Now UFC ESPN Uforia Musica Online Grocery Store Shopped Facebook WWE Past 7 Days FoxNews Yahoo! FoxSports Yelp Owns Computer Fubo TV YouTube Household* Google YouTube TV Individual Google Play Music Local Websites Owns/Plan To Buy Next 12 Groupon Items Shopped For/Purchased Months* HBO NOW On Internet Past 6 Months Computer Huffington Post Airline Tickets/Reservations Digital Camera Hulu Beer/Wine/Liquor Ereader (Kindle, Nook, Etc.) iHeart Radio Books/eBooks Game Console Instagram Clothing/Shoes/Accessories Smart TV Linkedin Computer Hardware/Software Smartphone LivingSocial Drugs/Remedies (Perscriptions) Smartwatch MLB Event Tickets (Sports, Concerts, Streaming Media Player MLSsoccer Live Shows, etc). Tablet Monster Flowers Participated In Company MSN Furniture/Home Furnishings Purchase Decision NASCAR Groceries Computer Hardware/Software NextRadio Health And Beauty Items Information Technology NBA Home Appliance (Network/Internet) NBCNews Home Improvement Netflix Hotel/Vacation Packages Places Viewed Digital Video NFL Movie Tickets Displays Past 30 Days/Past 6 NHL Music CDs Months PGATOUR Music Downloads (Itunes, Etc.) Airplanes Pandora Office Supplies Airports Pinterest Pet Products/Supplies Doctors' Offices/Hospitals Play.it Sports Goods/Apparel Gas Stations PlayStation Vue Toys/Games (Non-Electronic) Grocery Stores Radio.com Health Clubs/Gyms Copyright © 2019 The Nielsen Company. Confidential and proprietary. *Household Measure **Select Markets 4 NIELSEN SCARBOROUGH Movie Theater Lobbies News – General/Political Office Lobbies/Elevators News – Technology Restaurants/Bars News/Current Events Retail Stores Online Banking/Credit Cards Shopping Malls Online Dating Service Taxis Politics – Research a Politician’s Campaign/Platform Other Place Amount Spent On Groceries Past Post/Share/Process Photos 7 Days* Professional Service Used Past Product Reviews 12 Months* Real Estate Listings Online Investing/Stock Trading Restaurant Reviews/Information Convenience Stores Social Networking Time Spent On Internet In An Stores Bought Past 7 Days* Sports Scores/Updates Average Week Stores Bought Past 7 Days* Take Online Classes Alcoholic Beverage Time Spent On Social Travel – Research or Plan a Business Trip Cigarette/Tobacco Networking Sites In An Average Gas Day Travel – Research or Plan a Personal/Leisure Trip Lottery Ticket Weather Snack/Candy Type Of Internet Connection* Other Beverage Cable Ways Used Internet Or Apps Other Food DSL Past 30 Days: Streaming Other Item Fiber Optics (AT&T Fiber, Verizon Breaking News (national/global) Fios, Etc.) Coupon Usage* Satellite Business News Download a video podcast Frequency Of Use For Wireless Carrier Data Plan (From Groceries/Other Your Mobile Phone Carrier) Download an audio podcast Products/Services Other Connection (Including Public General News
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