Local Consumer Insights What’S in the Scarborough Survey?

LOCAL CONSUMER INSIGHTS WHAT’S IN THE SCARBOROUGH SURVEY?

 Automotive Service (Tires, Oïl Websites/Apps Used To Gather Change, Etc.) Information To Shop For New/Used Vehicle* Stores Shopped For Auto Products/Services Past 12 AUTOMOTIVE Months*

Auto Insurance* Stores Where Household Usually  Providers Buys Tires* BANKING & FINANCE  Plan To Switch Technology Features In Any Credit Card/Payment Methods Auto Repairs/Service Household Vehicle* Used Past 3 Months (ie Apple Paid/Unpaid Labor Past 12 Pay, Paypal, etc.) Months* Vehicle Bought/Own*  Anti-Freeze/Coolant  Bought New/Used/Leased Financial Institutions  Auto Glass Replacement/Repair  Make, Model Type, Year  Use*  Brake Repair  Miles Traveled One Way To  Primary Bank*  Car Battery Buy/Lease Last New/Used Vehicle  Car Radio/Stereo Equipment Financial Services Have/Use  Model Type Foreign/Domestic  Muffler /Primary Bank*  Number New/Used  New Tires Owned/Leased  Auto Loan  Oil Filter/Oil Change  Own/Lease Hybrid Vehicle  Certificate Of Deposit (CD)  Paint/Body Work  Reason Used Dealer To  Checking Account  Shocks/Struts Buy/Lease Last New/Used  Credit Card  Transmission Repair Vehicle  Debit/Atm Card  Tune-Up/Spark Plugs Vehicle Plan To Buy*  Home Improvement/Home Equity Loan  Other Car Repair  Amount Plan To Pay For New/Used/Leased  Home Mortgage Financial Services Have/Use  Dealerships Or Websites Might  Mobile Banking /Primary Bank* Shop If Planning To Buy/Lease A  Money Market Account  Auto Loan New/Used Vehicle*  Online Banking  Hybrid  Online Bill Pay Items Shopped For/Purchased  Plan To Buy/Lease New/Used  Personal Loan On Internet Past 12 Months Vehicle Next 12 Months  Refinanced Home Mortgage  Vehicle  Type Of Vehicle  Savings Account Merchandise/Services Bought Ways Used Internet Or Apps Past  Student Loan Past 12 Months Result Of Mail 30 Days Ads  Automobile Information

Insurance  Cash Advance Or Title Loan  Liquor (Spirits)  Auto* Shop  Wine  Provider  Check Cashing  Wine Coolers  Plan To Switch Provider  Coin Cashing Service (Coinstar, Etc.) Alcoholic Beverages Drank Past  Homeowners/Renters*  Financial Planner 30 Days & Drink Most Often  Provider  Funeral Pre-Planning Types And Brands  Plan To Switch Provider  Insurance Agent At A Local  Domestic Light Beer  Life Office (Not Online)  Regular Beer  Health  Online Investing/Stock Trading  Imported Beer  Type  Real Estate Agent  Malt Alternatives  Provider  Stockbroker  Group  Tax Preparation Services Alcoholic Beverages Drank Past  Individual  Travel Agent 30 Days  Tutoring Service  Hard Cider Investments*  Wire Transfer  Type Of Liquor (Spirits)  401K Plan  Malt Liquor Types Of Organizations  529 Plan/College Savings Plan  Microbrew/Craft Contributed To Past 12 Months*  Bonds  Wine  Arts/Cultural  IRA  Wine Coolers  Educational/Academic  Money Market Fund  Non-Alcoholic Beer  Mutual Funds  Healthcare/Medical  Second Home/Real Estate  Military/Veterans Items Shopped/Bought On The Property  Political Internet Past 12 Months.  Stocks/Stock Options  Religious  Wine  Other Securities & Investments  Social Care/Welfare Non-Alcoholic Beverages Drank  Other Organization Participated In Company Past 7 Days, Most Often By Purchasing Decision Ways Used Internet Or Apps Past Types & Brand  Business Travel Or Convention 30 Days  Bottled/Canned Tea Arrangements  Financial/Insurance/Investement  Bottled Water  Computer Hardware/Software  Enhanced Water  Information Technology  Any Flavored Water (Network/Internet)  Energy Drinks  Office Equipment/Office Supplies  Orange Juice  Overnight Delivery Services  Other Juice/Juice Drinks  Other Purchasing Decision  Soft Drinks Regular/Diet Professional Services Used Past  Specialty Coffee Iced/Hot 12 Months* Alcoholic Beverages Drink,  Sports Drinks  Accountant Drank Past 7 Days & Drink Most Wine  Attorney Often  Brand Bought Past 3 Months  Bankruptcy  Beer  How Often Usually Drink  Personal Injury  Hard Cider  Other

 Usual Price Range For  Currently Enrolled/Attending Purchased At A Store Classes At A College Or  Type Bought Past 3 Months & University Drink Most Often  Attended Specialty/Vocational School Places Purchased Beer, Wine Or  Plan To Go Back To School Liquor Past 30 Days  Attend Adult Continuing  Club Store Education Classes Amount Spent On Internet  Convenience Store  Employment Status Purchases Past 12 Months  Drug Store  Full-Time/Part-Time/ Not  Grocery Store Employed Computer/Mobile Devices Owned  Liquor Store  Plan To Seek A New Job  Desktop Computer  Nightclub/Bar  Reason Not Employed  Laptop Or Notebook Computer  Self-Employed  Sit-Down Restaurant  Smartphone (Android, Blackberry, Iphone, Etc.)  Stadium/Arena  Small Business Owner  Work At Home  Tablet (Ipad, Galaxy Tab, Amazon Fire,  Other Place Etc.)  Occupation  Gender Consumer Electronics Stores  Grandparent Of Child Under 18 Past 12 Months*  Have A Child In College  Shopped  Hispanic  Bought  Hispanic Origin  Born In US‡ Financial Services Has/Use*  Mobile Banking  Length Of Time In US‡  Online Banking Household*  Country Of Origin‡  Online Bill Paying  Home Ownership  Language Preferred ‡  Household Income  Speak Most In Home‡ How Usually Obtains Coupons*  Household Size  Speat Most Away From Home‡  E-Mail  Market Value Of Owned Home  Marital Status  Website/Apps  Number Of Adults  Military Service  QR Code  Number Of Children  Parent Of A Child Under 18  Text Message  Number Employed  Race Internet Service Provider (ISP)  Number Of Teenagers  Sexual Orientation/Gender Identity Used*  Presence Of Children By Age  Zip Code Of Employment  Type Of Dwelling  Zip Code Of Residence Website Visited/Apps/Streaming  Years In Present Home Services Used Past 30 Days Personal ‡Among Hispanic Respondents Only  AARP  ABCNews  Age  Caregiver Of Aging Parents  Amazon  County Of Residence  Angieslist  Education  Apple Music  Level Attained  AOL

 Amazon Music  RetailMeNot  Vehicle (Car, Truck, SUV, etc)  Amazon Prime Video  SiriusXM.com Media Websites Visited  Bing  Sling TV Yesterday/Past 7/30 Days  CareerBuilder  Snapchat  Newspaper Websites  CBS All Access  Spotify  Radio Websites  CBSNews  Stitcher  Television Websites  CNN  The Weather Channel  Coupons.com  Twitter Mobile Device Used To Read A  CraigsList  TuneIn Newspaper Past 30 Days  DIRECTV Now  UFC  ESPN  Uforia Musica Online Grocery Store Shopped  Facebook  WWE Past 7 Days  FoxNews  Yahoo!  FoxSports  Yelp Owns Computer  Fubo TV  YouTube  Household*  Google  YouTube TV  Individual  Google Play Music  Local Websites Owns/Plan To Buy Next 12  Groupon Items Shopped For/Purchased Months*  HBO NOW On Internet Past 6 Months  Computer  Huffington Post  Airline Tickets/Reservations  Digital Camera  Hulu  Beer/Wine/Liquor  Ereader (Kindle, Nook, Etc.)  iHeart Radio  Books/eBooks  Game Console  Instagram  Clothing/Shoes/Accessories  Smart TV  Linkedin  Computer Hardware/Software  Smartphone  LivingSocial  Drugs/Remedies (Perscriptions)  Smartwatch  MLB  Event Tickets (Sports, Concerts,  Streaming Media Player  MLSsoccer Live Shows, etc).  Tablet  Monster  Flowers Participated In Company  MSN  Furniture/Home Furnishings Purchase Decision  NASCAR  Groceries  Computer Hardware/Software  NextRadio  Health And Beauty Items  Information Technology  NBA  Home Appliance (Network/Internet)  NBCNews  Home Improvement  Netflix  Hotel/Vacation Packages Places Viewed Digital Video  NFL  Movie Tickets Displays Past 30 Days/Past 6  NHL  Music CDs Months  PGATOUR  Music Downloads (Itunes, Etc.)  Airplanes  Pandora  Office Supplies  Airports  Pinterest  Pet Products/Supplies  Doctors' Offices/Hospitals  Play.it  Sports Goods/Apparel  Gas Stations  PlayStation Vue  Toys/Games (Non-Electronic)  Grocery Stores  Radio.com  Health Clubs/Gyms

 Movie Theater Lobbies  News – General/Political  Office Lobbies/Elevators  News – Technology  Restaurants/Bars  News/Current Events  Retail Stores  Online Banking/Credit Cards  Shopping Malls  Online Dating Service  Taxis  Politics – Research a Politician’s Campaign/Platform  Other Place Amount Spent On Groceries Past  Post/Share/Process Photos 7 Days* Professional Service Used Past  Product Reviews 12 Months*  Real Estate Listings  Online Investing/Stock Trading  Restaurant Reviews/Information Convenience Stores  Social Networking Time Spent On Internet In An  Stores Bought Past 7 Days*  Sports Scores/Updates Average Week  Stores Bought Past 7 Days*  Take Online Classes  Alcoholic Beverage Time Spent On Social  Travel – Research or Plan a Business Trip  Cigarette/Tobacco Networking Sites In An Average  Gas Day  Travel – Research or Plan a Personal/Leisure Trip  Lottery Ticket  Weather  Snack/Candy Type Of Internet Connection*  Other Beverage  Cable Ways Used Internet Or Apps  Other Food  DSL Past 30 Days: Streaming  Other Item  Fiber Optics (AT&T Fiber, Verizon  Breaking News (national/global) Fios, Etc.) Coupon Usage*  Satellite  Business News  Download a video podcast  Frequency Of Use For  Wireless Carrier Data Plan (From Groceries/Other Your Mobile Phone Carrier)  Download an audio podcast Products/Services  Other Connection (Including Public  General News Wi-Fi Or Dial-Up)  How Obtained  Listen to music/audio  Email (song/alubum/clip) Ways Used Internet Or Apps Past  In-Store Circulars 30 Days  Listen to radio (broadcasts or sites/apps to create a station)  In-Store Coupons  Automobile Information  Movies or Movie Clips  Website/Apps  Coupons  Sports (streaming)  Magazines  Fantasy Sports  TV Show – live broadcast  Mail  Financial/Insurance/Investment  TV Show – pre-recorded  Preferred Customer/Loyalty  Find A Business Address Or Card

Phone Number  Product Packages  Instant Messaging  QR Code  Job/Employment Search  Sunday Newspaper  Legal Advice/Information  Text Messages  Maps/GPS (Google Maps, Mapquest,  Weekday Newspaper Etc.)  Other Source  Movie Listings/Reviews  News – Business/Financial

Food Products Used  Provider In Past 7 Days*  Group  Any Store Brand Food  Individual  Baby Food Medical Services Used At  Candy Hospital Or Other Medical  Coffee Facility Past 3 Years*  Energy Bars/Nutrition Bars Actions Taken As A Result Of  Any Overnight Stay Procedure  Fresh Meat Health Ads Past 12 Months  Cancer/Oncology  Frozen Pizza  Cardiac Care  Ice Cream/Frozen Juice Belong To A Health Club Or Gym Bars/Frozen Yogurt  Corrective Eye Surgery  Nuts Current Health Description  Cosmetic Surgery  Packaged Meats  Hospital Emergency Room  Prepared Foods (Chicken, Salad Bar, Contributed To Healthcare/  Maternity Care Sandwiches, Etc.) Medical Organization*  Mental Healthcare  Pretzels/Chips/Popcorn  Neurology  Ready-To-Eat Cereal Drug Stores  Orthopedics  Salsa  Stores Bought Past 30 Days  Pediatrics  Soup  Prescription Purchases  Teeth Whitening, Veneers, Etc.  Tortillas  Other Drugs/Health Or Beauty  Treatment For Substance Abuse,  Yogurt Items Smoking Or Nutrition  Urgent Care Facility (Excluding Grocery Stores* Follow A Weight Loss Program Emergency Room)  Stores Shopped Past 7 Days  Other Medical Services Healthcare Specialists Used  Store Where Bought Most Groceries Past 7 Days Past 12 Months Places Viewed Digital Video  Any Online Grocery Store  Cardiologist Displays In Past 30 Days And  Any Hispanic Grocery Store  Chiropractor Past 6 Months  Cosmetic Surgeon  Doctors’ Offices/Hospitals Items Shopped For/Purchased  Dentist Planning To Shop For Next 12 On Internet Past 6 Months  Ophthalmologist Months*  Groceries  Optometrist  Beer/Wine/Liquor  Out-of-Home Nursing Care,  OB/GYN Assisted Living Or Retirement Food Delivery Services  Orthopedist Facility  Physical Therapist Household Used Past 30 Days* Reasons Bought Medications  Dermatologist (OTC/Rx) Past 12 Months Merchandise/Services Bought  Other Specialist  Allergies Past 12 Months As Result Of Mail Hospitals Used Past 3 Years*  Anxiety/Depression Ads  Arthritis  Groceries Insurance  Asthma  Life  Children’s Medicine  Health  Cholesterol  Type  Cold/Flu

 Diabetes  Installed Pool/Hot Tub/Spa  Mattress  Digestive Disorder  Interior Paint/Wallpaper  Mobile/Manufactured Home  Hair Loss  Landscaping  Motorcycle  High Blood Pressure  Plumbing  Office In The Home  Quit Smoking  Remodeled Bathroom  Pest Control Service  Weight Loss  Remodeled Kitchen  Pool, Hot Tub, Spa  Replaced Or Repaired Roof  Primary Home/Condo Smoking/Tobacco Products  Replaced Windows  New Construction  Tobacco/Other Related Products  Siding  Existing Construction Used Past 30 Days  Other Remodeling  RV/Recreational Vehicle  Marijuana/Cannabis (Including Edibles) Used Past 30 Days**  Satellite Radio Other Home Improvement  How Often Usually Smoke  Satellite TV Subscription

Cigarettes  Second Home  Have You Tried To Quit Smoking  Smart TV Past 12 Months  Smartphone (Iphone, Galaxy Etc.) Stores Bought Glasses/  Smartwatch Contact Lenses Past 12 Months  Streaming Media Player (Apple TV, HOME SHOPPING Roku, Etc.)  Solar Panels Electricity Providers*  Tablet (Ipad, Galaxy Tab, Amazon Fire, Etc.)  Household Plans To Switch Electricity Provider In The Next Items Purchased And Amount 12 Months Spent Past 12 Months* HOME IMPROVEMENT  Current Electricity Provider For Household  Camera/Accessories  Carpeting/Floor Covering Stores Shopped/Purchased Past Items Owned And Items/Services  Curtains, Blinds, Etc. 12 Months* (In-Store, Online, Mail And Plan To Buy Next 12 Months*  Furniture Phone Purchases)  Amazon Prime  Hardware, Building Or Paint  Carpeting/Floor Covering  ATV (All-Terrain Vehicle) Items  Consumer Electronics  Blu-Ray/DVD Player  Lawn Or Garden Items  Furniture/Mattress  Boat  Mattress  Hardware, Building, Paint, Lawn  Computer (Desktop Or Laptop)  Other Consumer Electronics And Garden Items  Day Care Service  Television  Large Appliances  Digital Camera Items Shopped For/Purchased Type Of Home Improvements  Energy Saving Appliance On Internet Past 12 Months Done/ Planned & Amount Spent  Ereader (Kindle, Nook, Etc.)  Computer Hardware/Software For Supplies And/Or Labor Past  Furniture  Consumer Electronics 12 Months*  Game Console (Playstation, Xbox, Etc.)  Furniture/Home Furnishings  Any Addition  HD Radio  Home Accessories  Carpeting/Floor Covering  High-Definition TV (HDTV)  Exterior Paint  Home Security System  Heating/Air Conditioning  Major Appliance

Stores Shopped/Purchased Past  Yoga - Pilates  Other Sports 12 Months*(In-Store, Online, Mail  Other  See “Sports” Section And Phone Purchases)  Theme Park (Market Specific) Casino Visited/Activities Past 12  Carpeting/Floor Covering  Times Square (NYC) Months  Consumer Electronics  Zoo  Any Casino Visited  Furniture/Mattress  Other Places/Attractions/Events  Sports Betting  Hardware, Building, Paint, Lawn  Local Market Specific And Garden Items  Stage Show/Concert  Large Appliances  Bar/Nightclub Green/Eco-Friendly Activities  Spa  Buy Locally Grown Food  Other Gambling  Buy Or Lease A Hybrid Or  Slot Machines Electric Vehicle*  Table Games (Craps, Poker, Etc.)  Buy Organic Food  Upscale Restaurant  Donate Time Or Money To Environmental Causes LIFESTYLE Events Attended/Places Visited  Drive Less/Use Alternative Past 12 Months Transportation Activities Past 12 Months  Circus  Participate In Energy-Saving Program Through Utility  Adult Continuing Education  Concert Company  Basketball  Any Paid Ticket  Pay More For Eco-Friendly  Bicycling  Country Music Products And Services  Boating  R&B/Rap/Hip-Hop  Recycle Electronics (Batteries, Cell Phones, Computers, Etc.)  Bowling  Rock  Support Politicians Based On  Camping  Symphony/Opera Environmental Positions  Competitive Video Gaming  Other Musical Concert (Jazz, Blues, Etc.)  Buy Eco-Friendly Household  Fishing Cleaning Products  Dance/Ballet Performance  Football  Use Rechargeable Batteries  Fairs/Festivals  Gardening  Use Cloth/Reusable Shopping  Golf  Arts/Crafts Fair Bags  Grilling-Outdoor Cooking  Health/Wellness/Fitness Expo Lifestyle Characteristics  Hiking/Backpacking  Job Fair/Recruitment Fair  Belong To Health Club Or Gym  Hunting  Live Theater  Caregiver Of Aging Parent Or  Organized Road Race (ie 5k,  Museum Relative marathon, etc.)  Art  Current Or Former Military  Other Jogging - Running  Other Service  Lawn Care  Nightclub  Follow A Weight Loss Program  Photography  Comedy Club  Have Child In College  Snow Skiing/Snowboarding  Other Nightclub  Have Life Insurance  Soccer  Sports  Pet Ownership  Softball/Baseball  College Sports  Own A Cat  Swimming  High School Sports  Own A Dog  Tennis  NASCAR  Own Other Pet  Volunteer Work  Any Professional Sports

 Hard-Wired (Cable)  Self-Employed  Telco (Cable)  Small Business Owner  Satellite  Work At Home (Most Of The Time Or Always) Other Television MEDIA  Household Uses DVR Lifestyle Events Planned In Next  Types Of Programs 12 Months Broadcast Television Typically Watched on Television  Attend Adult Continuing  Amount Contributed To Public or Streamed Online Education Classes TV* (Netflix/Hulu/SlingTV, etc).  Birth Of Child  Broadcast Network/Station  Comedies  Birth Of Grandchild Viewed  Court Shows  Buy House, Condo, Or Co-Op  Past 7 Days  Daytime Soap Operas  Get Married  Number ½ Hours Watched Past 7  Daytime Talk Shows Days  Go Back To School (For  Documentaries Degree/Certification)  Sports Programs Watched On Broadcast TV Past 12 Months  Dramas  Last Child Finish College  Stations Viewed  Food/Cooking Show  Look For New Job  Average Half-Hour  Game Shows  Make Last Home Mortgage  Kids’ Shows Payment  Cumulative Audience  International  Move/Change Address  Past 7 Day  Late-Night Talk  Refinance Home Mortgage  Past M-F By Daypart  Local News  Retire  Past M-Su PRIME Time  Morning  Sell House, Condo, Or Co-Op  TV Websites Visited  Evening  Shop For In-Home  Yesterday Nursing/Health Care*  Past 7 Days  Late  Shop For Out-of-Home Nursing,  Past 30 Days  Movies Assisted Living Or Retirement  Mystery/Suspense/Crime Facility* Cable TV  National/Network News  Cable Network Viewed Past 7 Lottery Tickets Number Of Times  Novelas Days Bought Past 30 Days  Reality  Cable/Telco TV  Powerball  Adventure  Provider  Scratch-Off  Dating  Subscription  Other  Talent  Number Of Pay-Per-View Live  Religious Events Watched Past Movies 12 Months  Science Fiction  When See New Movie  Premium Channels*  Sports  Number Of Times Attended At A  Satellite TV*  Used VOD In The Past 30 Days Theater To Watch*  Subscription  Past 30 Days  Children’s Programs  Provider  Past 3 Months  Info On Automobiles, Real  Subscribe/Plan To Subscribe Estate Or Classifieds To HDTV Service*  Movies Pay/Free  Type Of Cable/Satellite  Premium Channels Subscription*

 Sports Out-Of-Home Media  HD Radio*  TV Shows  Digital Video Displays, Places  Satellite Radio* Viewed Past 30 Days/6 Months  Radio Websites Visited Newspapers  Airplanes  Past 7 Days  Average Issue/Cume Readership  Airports  Past 30 Days  Daily/Sunday Print Edition  Doctors’ Offices/Hospitals  Sports Programs Listened To  Daily/Sunday E-Edition  Gas Stations Past 12 Months  Integrated Newspaper Audience  Grocery Stores  Station Listening  Newspaper Websites Visited  Health Clubs/Gyms  M-F Primary Dayparts AQH  Yesterday  Office Lobbies/Elevators  M-F Primary Dayparts CUME  Past 7 Days  Restaurants/Bars  Total Week AQH  Past 30 Days  Retail Stores  Total Week CUME  Read Newspaper On Mobile/  Shopping Malls  Weekend Total CUME Electronic Device Past 30 Days  Other  Ways Internet Used Past 30  Type Of Device Used (Tablet, Days (Streaming) Smartphone, eReader Or Other Device)  Distance Walked In Town, City Or Downtown Area Past 7 Days  Listen To Music/Audio  Number Of Print Editions Read  Malls  Listen to radio (broadcasts or  Section Readership (Daily, sites/apps to create station) Saturday And Sunday)  Mall Media Frequency  Advertising Circulars/  Shopped Past 30 Days Podcast Past 30 Days Inserts/Flyers  Shopped Past 3 Months  Download a video podcast  Business/Finance News  Mode Of Transportation Used  Download an audio podcast  Classified Advertising Past 7 Days  Comics  Bicycle Time Spent With Media/Media  Editorial/Opinion  Bus Heaviness  Entertainment/Lifestyle  Carpool  Mean/Median Daily/Total Weekly  Fashion  Drive Minutes Spent With Media  Food/Cooking  Taxi  Broadcast TV  Home And Garden  Other Local Market Specific  Cable TV  International/National News  Roads Traveled Past 7 Days  Total TV  Local News  Time Spent Commuting To Work  Radio  Main News/Front Page One-Way  Number Of ¼ Hours Listened To On Radio Past 7 Days  Movie Listings And Reviews  Total Miles Traveled Past 7 Days  Number Of ½ Hours Watched  Science And Technology Publications Magazines & Non- Past 7 Days  Sports Daily Newspapers  Broadcast TV  Travel  Read Past 6 Months  Cable TV  TV/Radio Listings  Number Of Issues Usually Read  Total TV  Ways Used Internet Or Apps Past 30 Days Radio TV Enhancements Own/Plan To  News – Business/Financial  Amount Contributed To Public Buy Next 12 Months* Radio*  News – General/Political  Blu-Ray/DVD Player  Format Listened To M-Su 6A-  News - Technology  DVR 12M  News/Current Events  HDTV  Items Own/Plan To Buy  Streaming News

 Satellite-TV Subscription Digital Video Displays, Places Ways Used Internet Or Apps Past  Video Game System Viewed Past 30 Days/6 Months 30 Days  Restaurants/Bars  Restaurant Reviews/Information Ways Used Internet Or Apps Past 30 Days Merchandise/Servs. Bought Past  Movie Listings/Reviews 12 Months As Result Of Mail Ads  News – Business/Financial  Fast Food Or Restaurant Meal  News – General/Political Places Purchased Beer, Wine Or  News – Technology Liquor Past 30 Days  News/Current Events RETAIL  Sit-Down Restaurant  Post/Share/Process Photos

 Sports Scores/Updates Items Purchased & Total Amount Quick Service Restaurants Used Past 30 Days (Eat-In, Drive-Thru, Spent Past 12 Months Ways Used Internet Or Apps Take-Out, Home Delivery, Other)  Athletic Clothing Past 30 Days: Streaming  Brand  Athletic Shoes  Breaking News (national/global)  Meal Type (Breakfast, Lunch,  Children’s Clothing  Business News Dinner, Other)  Frequency Of Use  Cosmetics/Perfumes  Download a video podcast  Costume Jewelry  Download an audio podcast Restaurant Type (Eat-In, Drive-Thru,  Fine Jewelry  General News Take-Out, Home Delivery, Other)  Infants’ Clothing  Listen to music/audio  Type Of Restaurant Used Past  Men’s Business Clothing (song/alubum/clip) 30 Days  Men’s Casual Clothing  Listen to radio (broadcasts or  Pizza  Men’s Shoes sites/apps to create a station)  Chinese  Skin Care Items  Movies or Movie Clips  Other Asian  Sports Equipment  Sports (streaming)  Coffee House/Bar  Women’s Business Clothing  TV Show – live broadcast  Italian  Women’s Casual Clothing  TV Show – pre-recorded  Mexican  Women’s Shoes Yellow Pages (Printed) Past 7  Seafood Days (Home, Work, Elsewhere)  Sports Bar Merchandise/Services Bought  Steakhouse Past 12 Months As Result Of Mail  Upscale Ads  Meal Type (Breakfast, Lunch,  Apparel (Men's, Women's, Or Dinner, Other) Children's)  Automotive Service (Tires, Oïl Sit-Down Restaurants Used Change, Etc.) RESTAURANT Past 30 Days (Eat-In, Drive-Thru,  Cds, Dvds, Blu-ray discs Take-Out, Home Delivery, Other)  Computer Hardware/Software Any Restaurant Used Past 30  Brand  Cosmetics, Perfumes, Or Skin Days  Meal Type (Breakfast, Lunch, Care Items Dinner, Other)  Fast Food Or Restaurant Meal Casino Visited/Activities Past 12  Frequency Of Use  Furniture Months  Groceries  Upscale Restaurant

 Home Cleaning Services (Carpet,  Gas Stations Draperies, Or Duct Cleaning)  Grocery Stores  Insurance  Retail Stores  Other Merchandise Or Service  Shopping Malls SPORTS Number Of Times Bought Shopping Centers/Malls Merchandise Or Services As A Shopped Sports Apparel With Team/ Result Of A Mail Order Catalog  Past 3 Months League Logos Bought Past 12 Or Other Advertising Received In  Past 30 Days The Mail Past 12 Months Months (In-Store, Online, Mail-  Mall Media Reach/Frequency Order And Phone Purchases) Online Shopping Stores Shopped In-Store/Online,  Amount Spent Past Year Purchased Past 3 Months Activities Past 12 Months  Items Shopped/Purchased Past 6  Bookstores  Basketball Months  Bridal  Bicycling  Airline Tickets/Reservations  Clothing  Boating  Beer/wine/liquor  Day Spa  Bowling  Books/eBooks  Dry Cleaner  Camping  Clothing, shoes or accessories  Florists  Fishing  Computer hardware/software  Game/Toy  Football  Drugs/remedies (prescriptions)  Home Accessories  Golf  Event tickets (sports, concerts,  Jewelry  Hiking/Backpacking live shows, etc.)  Costume  Hunting  Flowers  Fine Jewelry  Organized road race (5k,  Furniture/home accessories marathon, etc.)  Major Department Stores  Groceries  Other Jogging/Running  Music/Video  Health and beauty items  Snow Skiing/Snowboarding  Office Supplies/Services  Home appliances/housewares  Soccer  Pet Supplies  Home improvement  Softball/Baseball  Shoes/Sneakers/Footwear  Hotel/vacation packages  Swimming  Sporting Goods  Movie tickets  Tennis  Other  Music CDs (compact discs)  Yoga/Pilates  Music downloads (iTunes, etc.) Avidity/Level Of Interest  Office supplices In/Number Of Games Attended  Pet products/supplies Past 12 Months  Sporting goods and apparel  College Sports  Toys or games (non-electronic)  Baseball  Vehicle (car, truck, SUV, etc.)  Basketball  Football

 Hockey Places Viewed Digital Video  Motorsports

Displays In Past 30 Days And  Formula One (F1) Racing Past 6 Months  Indycar Series

 Monster Jam (Monster Trucks)  Motorsports Sports Watch On Broadcast/  Motogp (Grand Prix Motorcycle  NASCAR Cable TV Or Listened To On Racing)  Professional Sports Radio Past 12 Months (Including  NASCAR  Other Sports Local Teams)  NHRA Drag Racing  College Basketball  Supercross/Motocross Items Shopped For/Purchased  NCAA Men’s Tournament  IMSA Sportscar Championship On Internet Past 12 Months  NCAA Women’s Tournament  Pro Sports  Sporting Event Tickets  Regular Season  AFL (Arena Football League)  Sports Logo Apparel  College Football  ATP (Men’s Tennis)  Bowl Games Websites Visited Or Apps  Cricket  Regular Season Used Past 30 Days  European Soccer  eSports (professional video  ESPN  Extreme/Action Sports gaming)  MLB  Horse Racing  Monstar Jam (monster trucks)  Mlssoccer  LPGA Tour (Women’s Golf)  Motorsports  NASCAR  Mexican League Soccer  Formula One (F1) Racing  NBA  Minor League Baseball  Indycar Series  NFL  Minor League Hockey  NASCAR  NHL  MLB  NHRA Drag Racing  UFC  MLS  Other Auto Races  WWE  NBA  Supercross/Motocross  Local Team Websites  NBA D-League  IMSA Sportscar Championship  NFL Radio Format Listened To  Pro Baseball  NHL M-Su 6A-12M  All MLB Teams  PBR (Pro Bull Riding)  All Sports  Minor League Baseball  PGA Tour (Men’s Golf)  Spanish Sports  MLB Playoffs  Pro Boxing  World Series Special TV Sports Programming  Pro Rodeo  Pro Basketball Watched Past 12 Months  Ultimate Fighting  All NBA Teams Championship (UFC)  NBA Finals Sports Apparel With Team/  WNBA  NBA Playoffs League Logos Purchased Past  WTA (Women’s Tennis)  WNBA 12 Months  Other Sports  Pro Football  College Sports  Figure Skating  AFL (Arena Football League)  High School Sports  Gymnastics  All NFL Teams  MLB  High School Sports  Monday Night Football  NASCAR  Olympics  NFL Playoffs  NBA  WWE (Pro Wrestling)  Sunday Night Football  NFL  Super Bowl Events Attended/Places Visited  NHL  Thursday Night Football Past 12 Months  WWE (Pro Wrestling)  Pro Golf  College Sports  Other Sports  LPGA Tour (Women’s Golf)  High School Sports

 PGA TOUR (Men’s Golf)  Receive Bill Each Month  Pro Hockey Sports Entertainment Activities  Plan To Purchase Smartphone  NHL Teams Done Past 12 Months  Plan To Switch Carrier  Minor League Hockey  Features Used  Stanley Cup Playoffs  Data (Email, Internet, Etc.)  Pro/College Lacrosse  Texting  Pro Soccer  Mexican League Soccer  Mexican Soccer National Team TELCOM & MOBILE  MLS (Major League Soccer)  U.S. Soccer National Team Computer/Mobile Devices Owned  Pro Tennis  Smartphone (Android, Blackberry, TRANSPORTATION Iphone, Etc.)  ATP (Men’s Tennis)  Tablet (iPad, Galaxy Tab, Kindle Fire, Digital Video Displays, Places  WTA (Women’s Tennis) Etc.) Viewed Past 30 Days/6 Months  Other Sports  Airplanes  Extreme/Action Sports Own/Plan To Buy Next 12 Months*  Figure Skating Distance Walked In Town, City Or  Smartphone  Fishing Downtown Area Past 7 Days  Horse Racing  Tablet Minutes Spent Commuting To  Olympics Telephone*  PBA (Pro Bowling) Work One-Way  International Areas Called For  PBR (Pro Bull Riding) Personal Reasons Past 30 Days Modes Of Transportation Used  Pro Boxing  Telephone Service Provider  Pro Rodeo Past 7 Days Type Of Device Used To Read  Pro Surfing  Bicycle Newspaper Past 30 Days –  Tournament Poker  Bus Smartphone/Tablet/eReader  Ultimate Fighting  Carpool Championship (UFC)  Drive Type Of Internet Connection*  WWE (Pro Wrestling)  Taxi  Wireless Carrier Data Plan (From  On-Demand Car Service (Uber, Your Mobile Phone Carrier) Types Of Television Programs Lyft, Etc.) Typically Watched Wireless/Cell Phone  Other Local Market Specific  Sports  Currently Own/Use Smartphone Roads Traveled Past 7 Days Ways Used Internet Or Apps Past  Currently Use Wireless/Cell Phone 30 Days Total Miles Traveled Past 7 Days  Amount Of Monthly Bill  Fantasy Sports  Wireless/Cell Carrier  Streaming Sports  Brand Of Wireless/Cell Phone Sports Followed on Social Media Own Past 12 Months  Operating System Used By Smartphone Sports Streamed Online Past 12  Payment Plan

Months  Prepaid Usage

Number Of Round Trips Taken Outside Continental U.S. Past 12 Months TRAVEL VOTING  Business  Personal/Vacation Airlines Used Past 12 Months Contributed To Political  Total Round Trips  Business Organization*  Personal/Vacation Participated In Company Frequency Of Voting Purchasing Decision Airport Used As Point Of  Local Elections  Business Travel/Convention Departure Past 12 Months Arrangements  Presidential Elections  Statewide Elections Cruise Lines Used Past 3 Years Places Traveled Outside Continental U.S. Past 12 Months Political Party Affiliation Digital Video Displays, Places (Self-Identify) Viewed Past 30 Days/6 Months Places Visited For An Overnight Registered To Vote  Airplanes Stay Or Longer In The Past 12  Airports Months (Business Or Personal/ Ways Used Internet Or Apps - Vacation) Events Attended/Places Visited Past 30 Days Past 12 Months Professional Services Used Past  Politics – Research a Politician’s Campaign/Platform  Market Specific Attractions 12 Months  Theme Park (Market Specific)  Travel Agent* Support Politician Based On  Times Square (NYC) Environmental Position Rental Car Companies Used

Hotels/Motels Used Past 12 Past 12 Months

Months

Type Of Vacation Plan To Take

Items Shopped/Purchased Next Year Online Past 12 Months

 Airline Tickets Ways Used Internet Or Apps-

 Other Travel Reservations Past 30 Days

 Travel - Research or Plan a Number Of Domestic Airplane Business Trip Round-Trips Taken Within The  Travel – Research or Plan a Continental U.S. In The Personal/Leisure Trip Past 12 Months  Business  Personal/Vacation  Total Trips