AAPL 175.01 Steve Jobs 12/21/17 $200.0
100.0 80.0 17 60.0 Apple co-founders 14 Steve Wozniak 40.0 and Steve Jobs
16 From Struggles 10 20.0 9
To Stardom Jobs returns Following its volatile 11 10.0 8.0 early years, Apple has 12 enjoyed a prolonged 6.0 period of earnings 15 and stock market 5 4.0 gains.
2 7 2.0
1.0 1 0.8 4 13 1 6 0.6 8 0.4
0.2 3 Chart shown in logarithmic scale Tim Cook 0.1
1980 ’82 ’84 ’86’88 ’90 ’92 ’94 ’96 ’98 ’00 ’02 ’04 ’06’08 ’10 ’12 ’14 ’16 2018 Source: FactSet Dec. 12, 1980 (1) 1984 (3) 1993 (5) 1998 (8) 2003 2007 (12) 2011 2015 (16) Apple, best known The Macintosh computer Newton, a personal digital Apple debuts the iMac, an The iTunes store launches. Jobs announces the iPhone. Apple becomes the most valuable Apple Music, a subscription for the Apple II home launches, two days after assistant, launches, and flops. all-in-one desktop computer 2004-’05 (10) Apple releases the Apple TV publicly traded company, passing streaming service, launches. and iPod Touch, and changes its computer, goes public. Apple’s iconic 1984 1995 (6) with a colorful, translucent Apple unveils the iPod Mini, Exxon Mobil. Apple introduces 2017 (17 ) name from Apple Computer. Shares rise more than Super Bowl commercial. Microsoft introduces Windows body designed by Jony Ive. Shuffle, and Nano. the iPhone 4S with Siri. Tim Cook Introduction of the iPhone X. 30% on their first day. ( ) ( ) 2008 (13) succeeds Jobs. 1985 4 95, with clear similarities to 2001 9 2006 (11 ) 2018 ( ) MacBook Air and App Store 1981 2 Co-founder Steve Jobs Apple’s operating system. Jobs, now CEO, introduces Apple introduces MacBook Pro 2014 (15) Will Apple reach $1 trillion debut. IBM enters the home-PC resigns following an 1997 (7) the iTunes media player. The with Intel chip. Cook introduces the Apple Watch. stock market valuation? market and quickly internal power struggle Apple stock hits a 12-year low. iPod music player follows. 2010 (14) Apple Pay debuts. The iPhone 6 surpasses Apple in mar- with John Sculley. Micro- Jobs returns as interim CEO. The first iPad launches. Plus meets pent-up demand among ket share. soft debuts Windows. iPhone users for larger screens.