From Struggles to Stardom

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AAPL 175.01 Steve Jobs 12/21/17 $200.0 100.0 80.0 17 60.0 Apple co-founders 14 Steve Wozniak 40.0 and Steve Jobs 16 From Struggles 10 20.0 9 To Stardom Jobs returns Following its volatile 11 10.0 8.0 early years, Apple has 12 enjoyed a prolonged 6.0 period of earnings 15 and stock market 5 4.0 gains. 2 7 2.0 1.0 1 0.8 4 13 1 6 0.6 8 0.4 0.2 3 Chart shown in logarithmic scale Tim Cook 0.1 1980 ’82 ’84 ’86’88 ’90 ’92 ’94 ’96 ’98 ’00 ’02 ’04 ’06’08 ’10 ’12 ’14 ’16 2018 Source: FactSet Dec. 12, 1980 (1) 1984 (3) 1993 (5) 1998 (8) 2003 2007 (12) 2011 2015 (16) Apple, best known The Macintosh computer Newton, a personal digital Apple debuts the iMac, an The iTunes store launches. Jobs announces the iPhone. Apple becomes the most valuable Apple Music, a subscription for the Apple II home launches, two days after assistant, launches, and flops. all-in-one desktop computer 2004-’05 (10) Apple releases the Apple TV publicly traded company, passing streaming service, launches. and iPod Touch, and changes its computer, goes public. Apple’s iconic 1984 1995 (6) with a colorful, translucent Apple unveils the iPod Mini, Exxon Mobil. Apple introduces 2017 (17 ) name from Apple Computer. Shares rise more than Super Bowl commercial. Microsoft introduces Windows body designed by Jony Ive. Shuffle, and Nano. the iPhone 4S with Siri. Tim Cook Introduction of the iPhone X. 30% on their first day. ( ) ( ) 2008 (13) succeeds Jobs. 1985 4 95, with clear similarities to 2001 9 2006 (11 ) 2018 ( ) MacBook Air and App Store 1981 2 Co-founder Steve Jobs Apple’s operating system. Jobs, now CEO, introduces Apple introduces MacBook Pro 2014 (15) Will Apple reach $1 trillion debut. IBM enters the home-PC resigns following an 1997 (7) the iTunes media player. The with Intel chip. Cook introduces the Apple Watch. stock market valuation? market and quickly internal power struggle Apple stock hits a 12-year low. iPod music player follows. 2010 (14) Apple Pay debuts. The iPhone 6 surpasses Apple in mar- with John Sculley. Micro- Jobs returns as interim CEO. The first iPad launches. Plus meets pent-up demand among ket share. soft debuts Windows. iPhone users for larger screens..

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Apple & Deloitte Team up to Accelerate Business
NEWS RELEASE Apple & Deloitte Team Up to Accelerate Business Transformation on iPhone & iPad 9/28/2016 Deloitte Introduces New Apple Practice to Help Businesses Design & Implement iPhone & iPad Solutions CUPERTINO, Calif. & NEW YORK--(BUSINESS WIRE)-- Apple® and Deloitte today announced a partnership to help companies quickly and easily transform the way they work by maximizing the power, ease-of-use and security the iOS platform brings to the workplace through iPhone® and iPad®. As part of the joint effort, Deloitte is creating a first-of-its-kind Apple practice with over 5,000 strategic advisors who are solely focused on helping businesses change the way they work across their entire enterprise, from customer-facing functions such as retail, field services and recruiting, to R&D, inventory management and back-office systems. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160928006317/en/ Apple CEO Tim Cook and Deloitte Global CEO Punit Renjen meet at Apple's campus to Apple and Deloitte will also announce a joint effort to accelerate business transformation using iOS, iPhone & iPad. collaborate on the development (Courtesy of Apple/Roy Zipstein) of a new service offering from Deloitte Consulting called EnterpriseNext, designed to help clients fully take advantage of the iOS ecosystem of hardware, software and services in the workplace. The new offering will help customers discover the highest impact possibilities within their industries and quickly develop custom solutions through rapid prototyping. 1 “We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” said Punit Renjen, CEO of Deloitte Global.
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Steve Wozniak Was Born in 1950 Steve Jobs in 1955, Both Attended Homestead High School, Los Altos, California
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stayinging relrelevant Effectively communicatatinging yyour department’s worth Getting thee Cart before the Horse Stayinging ReRelevant Everythingng I lealearned about marketinarketing I learned from an Apple & the Circus Let’s talklk aboabout Apple Let’s Talkalk aboabout Apple 1976 - Steve Wozniak designs new computeruter (A(Apple I) & 21 year old Steve Jobs convinces him to take it commercial 1977 - Apple II becomes instant success 1980 - Apple sales soar to $1 million-a-yearear & ccompany goes public 1983 - John Sculley recruited to help buildld compcompany 1984 - Big Brother Superbowl ad 1985 - Jobs ousted by Sculley and board 1991 - Alliances with IBM and Motorola 1993 - Sculley ousted after handheld Newtonwton prproject fails 1984 SuperbSuperbowl Ad QuickTime™Time™ and a decompresompressor are needed to see ththis picture. Let’s Talkalk aboabout Apple 1976 - Steve Wozniak designs new computer (Apple 1) & 21 year old Steve Jobs convinces him to tak it commercial 1977 - Apple II becomes instant success 1980 - Apple sales soar to $1 million-a-year & compacompany goes public 1983 - John Sculley recruited to help build companypany 1984 - Big Brother Superbowl ad 1985 - Jobs ousted by Sculley and board 1991 - Alliances with IBM and Motorola 1993 - Sculley ousted after handheld Newton project fails 1996 - Apple acquires NeXT Software And then 1997 hhappened... QuickTime™Time™ and a decompreompressor are needed to see ththis picture. Communicatingicating the value Thinknk DiffeDifferent Marketing is about valulueses. This is a very complicated world. It's's a ververy noisy world. We' re not going to get a chanancece fofor people to remember a lot about us. No compapanyny isis.
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