SUMMER 2019 The Company of Master Jewellers Magazine #55

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Time will tell STORES WITH + BASELWORLD STAR POWER

+ ELLIOT BROWN THE FUTURE IS AI + WATCHO RESURRECTING + NEW FOR SS19 WINE

MAXIMISE YOUR MARKETING Welcome

Contents

CMJ NEWS 5 Say Hello Introducing new Members and new Approved Suppliers WELCOME 12 Grand Tour Behind the scenes at CMJ Growth & Learning ...to a new issue of Facets magazine, one that I Network events across the UK hope you will find inspiring and informative as we 16 Savvy Style step into summer. We are incredibly proud of the Find out more about the shortlisted retailers in changes that have taken place behind-the-scenes the ‘Store Design of the Year’ category at the at the Company of Master Jewellers in recent UK Jewellery Awards 2019, sponsored by CMJ months, and there is now even more reason to 20 Meet ‘Pete’ A new CMJ tool that allows you to find what spend through the group and benefit from working together as a team. you’re looking for, fast Speaking of team members, on behalf of myself and the entire CMJ Board, BUSINESS & PLANNING I would like to wish Lucy Reece-Raybould our very best as she moves on to a 22 Baselworld Review new role in the footwear sector. We are grateful for all her hard work and The show might be in transition, but what’s commitment over the past nine years. We would also like to say thank you to new and what did CMJ Members and Approved Terry Boot, who leaves us after 20-months to return to a career in financial Suppliers think? Now’s the time to find out operations. Terry has been instrumental in restructuring and reorganising the 26 Ready for Action CMJ and leaves the business in a strong financial position with a solid Elliot Brown Watches talk military matters, the UK watch market and staying true to foundation to move into the future. For this we are very its principles grateful indeed. 30 Tech of the Future Looking ahead, the CMJ Board and I will continue How can AI shape your business? Facets to work towards our goal of a strong CMJ that is speaks to British company Peak AI to find out fit for the future and resilient to change. SALES & MARKETING ADVICE By co-operating together and focusing our 35 Inspiring Businesses collective attention on purchasing through Facets speaks to -based Vagabond Wines to discover how it is revitalising the the group, we can be more prepared to high-street wine sector tackle the challenges that come our way. 38 Local Insights I hope you enjoy reading this issue of How hyper local marketing and advertising Facets magazine. I recommend turning to can help your store excel in the digital world page 22 to read a round-up of this year’s 40 Marketing Matters Baselworld – another example of change Shining a light on the social media and image resources offered by CMJ Approved Suppliers in action. 10

Michael Aldridge, CMJ Chairman 22 18

Editor Sarah Jordan [email protected] Contributors Michael Aldridge, Nicola Austin Advertising CMJ - 01788 540250 Published by The Company of Master Jewellers Ltd On the Cover Michel Herbelin Ladies’ Antarès watch in shades of fuchsia, tropical and powder pink. Interchangeable strap watch, sold in a box  @The_CMJ with an additional strap. Prices from RRP £495.  @master_jewellers

Design by Waldock+Buckle - 07825 077775  @company.master.jewellers unode50.com FACETS #55 - masterjewellers.co.uk 3 JUDITH HART OF JUDITH HART JEWELLERS DRAWS ON HER ROCK ‘N’ Member & Supplier News ROLL SIDE WITH ROB SHERWIN OF NICHE JEWELLERY.

Lights, Camera, Action! The latest CMJ advertising campaign, created in partnership with Cognition, sees CMJ Members embrace fancy dress. Don’t believe us? Take a look at the behind-the-scenes images here…

Designed to capture the What a team! Starting from imagination of potential new the back row, from left to right, Big Wins members, the latest CMJ we have Louise Knights of Did you enter one of the many competitions hosted by advertising campaign is all about Bradley Hatch, Debbie Sinclair of showing the community and Sinclairs, Gordon Forbes of CMJ Approved Suppliers at the Spring Trade Event? comradery at the heart of the Forbes Jewellers, Cynthia We are pleased to announce some of the big winners… group. Expect to see the final Cartwright of Wongs Jewellers, images appearing in the trade Natasha Manley of Drakes. The Bensons of Ludlow team will get to enjoy a night of at-home fine press from May 2019. If you have Kicking back on the sofa is dining thanks to Amore and its tempting competition prize, which friends in the industry who you Bradley Hatch of Bradley Hatch will present six diners with a feast to remember. Les Harris Jewellers think would benefit from being Jewellers, Jo Hughes of Strange got their hands on a Garmin Vivomove HR watch thanks to the brand, a member of the CMJ, please let the Jewellers, Andrew Hirshman while Dipples won a night at the cinema for its whole team by Amber Saunders, CMJ of Drakes and Natasha Manning entering the prize draw offered by Royal Selangor. A lucky pair from membership development of Drakes. Finally, at the front, David Christopher will be hopping to Madrid for a weekend away, executive, know via there’s Jennifer Manning of while Jason Allum of Allum & Sidaway snagged the coveted trip for amber.saunders@ Drakes and Phil Ainsworth of two to Las Vegas courtesy of Wolf. We’re not jealous… not at all. masterjewellers.co.uk. Ainsworth Jewellers.

branded jewellery, plus A Big Warm Welcome to unbranded silver and gold, giftware and watches. David DAVID CULLEN JEWELLERS Cullen Jewellers makes it its mission to cater for everyone, Having joined the CMJ at the end of 2018, Facets from babies and grandmothers finds out more about David Cullen Jewellers and its to hard-to-buy-for men. four stores in Dublin. Managing director, David Cullen, says: “We were invited David Cullen Jewellers was Road. In 2014, the team opened to join the CMJ last year and we established by managing a store in the Charlestown are thrilled. We are delighted to director, David Cullen, in 2002. shopping centres, followed by a be linked to such a prestigious Aged just 24, he opened his first fourth store in the Swan buying group. We value the branch in the Nutgrove shopping shopping centre, in Rathmines, networking opportunities and centre in Rathfarnham, Dublin, in 2015. The business offers a we are kept up to date with followed by a second branch two wide range of diamond trade information. The discount years later in the Clarehall engagement rings, plain and doesn’t hurt either!” shopping centre on Malahide diamond-set wedding rings, davidcullenjewellers.com

FACETS #55 - masterjewellers.co.uk 5 Member & Supplier News TOWNHALL TREASURES

Introducing NEW CMJ MEMBERS Hot off the press… Facets is pleased to announce two new CMJ Members. Welcome to the group!

Bert and Vanessa Aked, Paul Shepherd, CITY TOWNHALL TREASURES JEWELLERS OF LICHFIELD Based in Penrith, Cumbria, Based on Market Street in Townhall Treasures was Lichfield, Staffordshire, City established in 1989 and today Jewellers of Lichfield is a specialises in contemporary third-generation family business silver jewellery, as well as with a wealth of knowledge and traditional gold and diamond experience. It offers big brands, pieces. The business stocks pre-owned watches and a host of well-known fashion jewellery and services, including valuations, watch brands, as well as some repairs and pearl stringing. Find pre-loved and antique jewellery out more at cityjewellers.co.uk. items. Find out more at townhalltreasures.co.uk.

Saying Goodbye Facets magazine would like to wish Lucy Reece- Raybould good luck as she prepares to leave the CMJ for an opportunity in the footwear sector.

Lucy Reece-Raybould, executive Lucy has been offered an exciting director of business development new role as chief executive of the and marketing, will leave the CMJ British Footwear Association. We wish and the jewellery retail sector on you lots of luck and enjoyment in this May 17 after a fantastic 9 years. new phase of your career Lucy!

Cover Star Harriet Kelsall picked up an award at the Business Book Awards in March for her successful debut, The Creative’s Guide to Starting a Business: How to Turn Your Talent into a Career. NAJ chairman, Harriet Kelsall, right time to start a won the ‘Start-Up Inspiration business, writing a business Book Award’ at the Business plan, identifying and Book Awards 2019, hosted at reaching customers, London’s Grange City Hotel. researching the The Creative Guide to Starting competition and pricing. a Business offers easy to follow Congratulations Harriet! business advice as well as Find out more at practical tips on choosing the hkjewellery.co.uk.

6 Summer 2019 - FACETS #55 Member & Supplier News BASS PREMIER CO.

A Big Warm Welcome TO TJW DIAMONDS LTD CMJ is pleased to introduce Hatton Garden-based supplier, TJW Diamonds Ltd (second-hand jewellery) and BKT(Rings)Ltd to the group. Here, Facets speaks to director, Stephen Wright, to find out more…

“TJW Diamonds Ltd was started BKT Rings Ltd started up in the particularly earrings, rings, market is very bouyant. Since by my father John Wright in 1920’s with our family taking pendants, lockets, cufflinks, the crash of 2008, we have seen 1965. He worked with my uncle it over in 1950. We joined the bracelets and necklaces. growth every single year. Billie Wright. My grandfather ran CMJ to increase our exposure to TJW Diamonds Ltd is the name It creates enormous interest the firm before that with close the retail world. We had also of the second-hand company with its combination of value links to Thos. Russell & Son heard that there was demand and BKT Rings Ltd is the name and style. Watches & The Illinois Watch for a second-hand supplier to of the new jewellery company. The team will exhibit at the Case Co. in the United States. the group. Second-hand rings are our CMJ Autumn Trade Event and at I’ve worked with my brother Our business specialises in best-selling stock items at International Jewellery London. David and cousin Robert since second-hand and antique the moment. To find out more email the 1970s and my youngest son jewellery. This is complemented This has been the case for a [email protected] or Will has worked here since 2012. by a wide range of new jewellery, few years now. The second-hand visit bktrings.co.uk.

WHAT’S NEW AT… A New Phase The CMJ is pleased to announce that Helen Dimmick Duncan Walton joined the group in a consultancy role on April 23. Now, How long have you been a CMJ They are perfect for weddings, Helen will ensure a smooth handover following the Approved Supplier? proms, Father’s Day or departure of Terry Boot and will support CMJ Members Since 2015 anniversary gifts. There’s also and Approved Suppliers during this exciting time of What do you specialise in? the Ettore collection, which transition and development. Men’s fashion accessories offers a creative selection of cufflinks in a palette of on-trend Having worked extensively both in What is new for spring and seasonal colours with semi- the retail sector and previously at summer 2019? precious gemstones. the CMJ, Helen – who many of you We have concentrated on will know well already – is the ideal creating a sleek minimalistic What else should CMJ person to provide consultancy to the collection that will add a nod of Members know? business in the months to come. She cool contemporary styling. We Our items are in stock and there brings more than 20 years’ experience expect particularly good things are no minimum orders. Please in the jewellery sector and is a leading for the Raye cufflinks and email [email protected]. voice in business transformation and Charles tie clip with white uk to find out more. innovation. Her business, Helen bronze, rose gold or yellow Dimmick – Experience is a Beautiful gold-plated finishes, Thing, offers expert advice and hand-set with diamonds. consultation services to business owners, designers, manufacturers and suppliers Do you want to make sure this column is dedicated to your brand in and is an approved supplier of the CMJ. the next issue? Email facetsthewilliamagency.com to let us know. Find out more at helendimmick.com www.basspremier.com

FACETS #55 - masterjewellers.co.uk 9

Untitled-1 1 04/04/2019 15:04 Member & Supplier News

Trend Watch A quick round-up of what’s sold well this season and what we expect to perform in the coming months…

Domino Jewellery saw an positively received by our increased demand for its signet retailers is our engraving service, ring range, which was initially with a choice of laser, hand and released as part of its wedding seal engraving available to ring offer in January 2019. Sales further personalise pieces.” director, Andrew Sollitt, said: Stacey Hailes, editor of trade “Signet rings have always been a magazine, Professional Jeweller, popular and classic piece of has shared her round-up of the jewellery, but we have seen an biggest jewellery trends at increase in consumer interest as Baselworld. In her online report, the trend has grown over recent Stacey references the biggest years. It is particularly watch trend of the season – encouraging to see retailers and green – mirrored in jewellery, consumers embrace both a with gemstones like malachite variety of styles as well as proving popular. She points to appetite from both male and CMJ approved supplier, Roberto female consumers. We have seen Coin and its new range of an uplift of more than 40% in the malachite and black jade designs, first two months since launching as well as the introduction of MALACHITE AND BLACK JADE DESIGNS FROM THE our new and improved range. malachite into the Chopard CONTEMPORARY ROBERTO COIN Another area that has been very Happy Hearts line. SAUVAGE PRIVÉ COLLECTION.

BASS PREMIER FLEXI-LINK You’ve Got Mail Shining a spotlight on some of the great things that hit the Facets magazine inbox in recent weeks. Want to share your news? Email [email protected].

CMJ Approved Supplier rings, earrings and pendants, Polish Designer range, which was Diamnet reported a hugely while the latter presents a first launched in the autumn of successful appearance at the CMJ selection of diamond tennis 2018. Director, Colin Louison, Spring Trade Event, where it bracelets, earrings and neckwear says: “This stylish and quirky debuted its revolutionary white (starting from 1.00ct and contemporary range is supplied label website package to retail available in four different metals by a varied selection of specialist members. Retailers were in six different settings). Find out Polish artisans using silver reportedly impressed more at basspremier.com. combined with other metals. It with the Conscious of rising online sales, has allowed us to offer a demonstration Finer Packaging is busy completely new and exciting offered, including promoting its Slimline Collection product to our current Judith Hart, director of boxes that are just 17mm deep customers as well as introducing of Judith Hart and perfect for posting. The new retailers to the brand.” Jewellers in Derby, range is offered in a hinged goldmajor.co.uk. who commented: “We black, soft-touch box with a Henryka has introduced its new have been waiting a long white satin top liner and Fruits Collection for SS19, time for a solution to selling matching velvet base pads. Email incorporating around 15 pieces more diamonds online. [email protected] for with prices starting from RRP Diamnet’s new platform has not further details. £25. The new range includes only answered all our questions Danish jewellery brand byBiehl lovely Watermelon Slice stud but has exceeded our launched its latest Unlock earrings and a matching pendant expectations.” Contact Howard collection, with pieces named for at RRP £25 each, plus a pair of Levine on [email protected] personal moments like ‘Unlock Lemon Slice drop earrings set GOLD MAJOR to find out more. Love’, ‘Unlock Happiness’ and with yellow amber for RRP £55. DESIGNER RANGE International Diamond Jewellery ‘Unlock Strength’. The collection See the whole collection on Co. (part of the Bass Premier includes five different key henryka.co.uk. Group) showcased its new designs, which can be viewed on collections, including The the brand’s Instagram profile Diamond Perfection and The @bybiehl. UNLOCK LOVE Flexi-Link. The former contains Goldmajor has reported BYBIEHL eternity bands, engagement positive feedback for its new HENRYKA FRUITS COLLECTION

10 Summer 2019 - FACETS #55 Growth & Learning

CMJ on the Road

CMJ GROWTH AND LEARNING NETWORK EVENTS are coming to a city near you, offering practical information, inspirational ideas and a chance to catch-up with CMJ Members and Approved Suppliers! Here’s what you missed from Glasgow in March and Oakham in April…

CMJ Regional Meetings have been given a was a presentation and Q&A session by the focus on improvements,” adding that they, makeover in 2019 and are now known as the visitor centre manager on being a part of the “would highly recommend making the time to CMJ Growth and Learning Network Events. Scotch Whisky Association and how this attend”. Likewise, Bruce Wells, of Wells & Co in These fantastic meet-ups are designed to forge benefits their business, as well as some of the East Kilbride, said the event was an connections between CMJ Members and CMJ hurdles they’ve had to overcome to create a “informative day and a very enjoyable meeting Approved Suppliers, as well as provide successful and unique tourist destination. discussing current events,” while Diane opportunities for sharing ideas, practical top The venue is Glasgow’s first dedicated single Haycock of E.S Rigby & Sons in Chester, said tips and a little bit of fun along the way. malt distillery in over 100 years and, with the the meeting was a “thoroughly enjoyable and a The 11 meetings, held between March and spirit needing to mature unique experience”. October 2019, are also designed to give CMJ for at least three years, “it really gets you to In April, CMJ Members Members and CMJ Approved Suppliers valuable the team had to come up arrived at the picturesque insights into different industries. This was with some inventive ways rethink [your] Barnsdale Hall Hotel, nestled inspired, in part, by the success of CMJ’s tour of to keep the business business and focus next to Rutland Water in Winchester in 2018, which saw Members visit going whilst that process on improvements” Oakham, for the second local independent retailers, including was taking place. To Growth and Learning PETER WONG, WONG’S JEWELLERS bookstore P&G Wells, clothing store Pavilion, supplement this period, Network Event of the year. and artisan chocolatiers, Chococo. they worked with the local community and Industry specialist Jo Henderson of JHJ In March, CMJ Members were invited to a partnered with tour groups to gain extra Consultancy shared her retail expertise with a tour of Clydeside Distillery in Glasgow as part footfall to the café and gift shop, developing talk on sales techniques and developing the of the first Growth and Learning Network Event and investing in the customer experience along customer journey in-store, before CMJ’s Lucy of the year. Members delved into the Dockside the way. Reece-Raybould and Phil Ainsworth updated story and history of the local whisky industry, as Cynthia Cartwright and Peter Wong of the group on the latest jewellery and watch well as sampling carefully selected spirits paired Liverpool-based Wongs Jewellers noted that “it trends. In the afternoon session, an open with artisan chocolate. Also included in the day really gets you to rethink [your] business and networking discussion was held with members

12 Summer 2019 - FACETS #55 Growth & Learning

“thoroughly enjoyable and a unique experience” DIANE HAYCOCK, E.S. RIGBY & SONS

Amber Saunders, was also in attendance at the Oakham meeting. She says: “I thoroughly enjoyed attending the Growth and Learning Network meeting and it was great to see first-hand the benefit these meetings have for our members. It provided an excellent opportunity for Members to network on a smaller scale than our trade events and what was also encouraging was that each Member actually took something away from the amazing presentation by Jo Henderson that they want to implement in their businesses.” Looking ahead to the rest of the year, CMJ has a variety of Member and Approved Supplier events and activities planned across the UK and Ireland. Whether you fancy joining-in for a Land Rover experience day or networking on a boat excursion, there really is something for everyone! Upcoming Growth and Learning Network Events include a tour of Bombay Sapphire in Laverstock on Thursday, May 16; an innovative tour of independent retailers in Liverpool city deliberating challenges in the industry, managers. Having attended the Oakham event, centre on Wednesday, May 22; and boating trips particularly focusing on online websites and Claire Hunt of Stanley Hunt Jewellers in with Approved Suppliers Elliot Brown Watches social media, as well as the wider economy. Nottinghamshire, said we would “encourage and Garmin on June 4 and 5. Jeremy Fournel, of Fournel Jewellers, in Members to bring their managers to give them For more information or to book your Suffolk, said the day provided “insightful a better understanding of what we get involved place at an event, please visit members. discussion [about] other businesses,” while in within the business”. masterjewellers.co.uk/events or call the Tony Doubleday, of Melton Mowbray-based CMJ’s membership development executive, events team on 01788 540250. Pearces the Jewellers, noted that the meeting was “informative with open discussions by like minded retailers. Most certainly would recommend”. The CMJ Growth and Learning Network Events are not just crafted for business owners. In fact, some Members who have attended this year have highlighted how beneficial the days would be for senior staff members and store

“informative with open discussions by like minded retailers. Most certainly would recommend” TONY DOUBLEDAY, PEARCES THE JEWELLERS

FACETS #55 - masterjewellers.co.uk 13 Retail News

IN THE NEWS... A round-up of the jewellery, watch and retail news from around the UK

Retail industry body The shopping and outlet centres in British Retail Consortium the UK throughout 2019. Front (BRC) has called on the of house staff at all destinations Government to reform the will also receive training in how current business rates system to support guests with hidden which, it says, is putting a huge disabilities. The services will be burden on retailers. Since April 1, rolled out across Clarks Village; the business rates multiplier has Freeport Braintree; The Galleria, increased to 50.4p in the pound, Hatfield; St David’s, Cardiff; a rise of almost 45% since Southside, ; The O2 over the past year has been business rates were introduced Centre, Finchley Road; Lewisham exceptional and her in 1990. The BRC has submitted Shopping Centre; understanding of global industry a framework to the Treasury Shopping Centre; Junction 32, trends in retail and unique ability VICTORIA HOUGHTON Select Committee, calling for Castleford; Bluewater; Trinity to get to the crux of the issues is changes to be made, culminating Leeds; Westgate, Oxford; impressive. She brings passion, Arcadia Group is the parent in an Independent Review of ; Buchanan dedication and a fresh approach company of the Topshop, Business Taxation that must look Galleries and White Rose, Leeds. to deliver the five-year growth Topman, Dorothy Perkins, at how various business taxes Luxury jewellery and watch strategy for Hamilton & Inches.” Burton and Wallis fascias. should be levied to ensure the retailer Hamilton & Inches has Advisers to retail magnate Sir Arcadia could also offer tax framework is fit for purpose. appointed Victoria Houghton to Philip Green are reportedly landlords a lump sum “totalling Real estate company the role of chief executive, considering offering landlords tens of millions of pounds” to has said it will take steps to make replacing Stephen Paterson who Arcadia Group shares of up to match the amount they would its shopping destinations has stepped down after 40 years 20% to win over their support receive in an administration. autism-friendly, with the aim of of service. Her appointment is for a restructuring of Green’s Facebook-owned messaging delivering a more inclusive retail part of a wider strategy by struggling retail empire. service WhatsApp is set to experience. It will deliver these Hamilton & Inches to double According to reports in The introduce an advertising new services, which include turnover to £20m over the next Sunday Times, Green could be service. The adverts will appear sensory toy bags for children five years. Peter Lederer, about to offer landlords between on WhatsApp’s status feature with autism and downloadable chairman of Hamilton & Inches 10% and 20% in shares to which, like Instagram Stories, and printed guides to centres, to said: “Houghton is the perfect encourage them to vote for the allows users to post images and allow guests to familiarise candidate to step into the new deal. This follows the news last videos that disappear after 24 themselves with the layout, in role of CEO for Hamilton & month that Green wants to close hours. WhatsApp currently has advance of their visit, across its Inches. Houghton’s involvement some of Arcadia Group’s 570 1.5bn users worldwide. Its Status shops via a possible function, launched in February company voluntary 2017, has hit 450m daily active arrangement (CVA) and users showing the potential cut rents by an average reach of advertising on the of 30% on the rest. service.

THE HIGHLIGHTS IN HEADLINES The best of the rest from a season dominated by the uncertainty of Brexit

• Primark will introduce a • The rise of online platforms Disney Café at its new for buying and selling goods has Birmingham branch – the first fuelled a rapid increase in fake outside the entertainment giant’s merchandise, the value of which own resorts and cruise ships Retail Vitality Rankings has reached £384.4bn a year, • London topped the global according to the Organisation According to strategic retail property consultancy Harper Dennis ranking for luxury store for Economic Co-operation and Hobbs (HDH) and its 2019 ‘Retail Vitality Rankings’, Cambridge City openings despite tough Development (OECD) Centre, and Knightsbridge were named the best conditions on UK’s high streets • Birmingham School of places to shop in the UK. • Bookstore chain, , Jewellery announced plans to At the bottom of the list of 1,000 retail locations was Shields Road in claimed it cannot afford to pay expand following the acquisition Newcastle, preceded by Stretford in Greater Manchester and Kirkby its staff a living wage as 1,300 of a new site in the city’s in Merseyside. Visit http://hdh.co.uk to read the full list. authors backed a staff appeal St Paul’s Square

14 Summer 2019 - FACETS #55 Retail Stores

COLOURFUL CONCEPT STORE

Harriet Kelsall Bespoke Jewellery, Primrose Hill, London Offering customers a blend of high street retail and bespoke design studio, the third On to a winner Harriet. Kelsall Bespoke Jewellery concept store presents colourful drawer displays, bespoke commission stories, featured At this year’s UK Jewellery Awards, the Company of gemstone areas and ethical jewellery focuses Master Jewellers is sponsoring the Store Design of the that encourage browsing. Other highlights of the space include a feature concrete wall Year category, which includes eight shortlisted emblazoned with the company’s tagline, businesses. Here, we take a look at the creatively-designed ‘Your Story, Our Design’, plus window displays that reveal the inspiration, sketches and stores that are vying for the top spot… goldsmiths behind individual ring designs.

edge aesthetic with a focus on high-quality and DESTINATION Sproules Jewellers, Londonderry More than five years of planning has resulted bespoke finishes. JEWELLER in the fantastic new Sproules Jewellers A highlight is the full-height glass panels boutique in Londonderry, which was that have been installed on two sides of the ambitiously designed to become Ireland’s building, creating a sense of openness, as well leading ‘destination jeweller’. as sliding glass walls behind each of the The shop is expansive, organised and window displays. A fantastic chandelier fills the efficient but with a warm atmosphere that now-open atrium and creates drama for welcomes customers into the space; whether customers looking for that special experience. they are headed to the first-floor diamond and bridal area or just looking to browse. The store Interestingly, despite its luxurious finish, the was a labour of love for director, Nigel Sproule, store has been designed in a changeable and as well as family, friends, local architects, modular way to allow for easy replacement of builders and international shopfitters. Overall, cabinets and fabrics as trends shift. We highly the showroom has a contemporary, cutting- recommend a visit.

CMJ Member

16 Summer 2019 - FACETS #55