SUMMER 2019 The Company of Master Jewellers Magazine #55 + Time will tell STORES WITH + BASELWORLD STAR POWER + ELLIOT BROWN THE FUTURE IS AI + WATCHO RESURRECTING + NEW FOR SS19 WINE MAXIMISE YOUR MARKETING Welcome Contents CMJ NEWS 5 Say Hello Introducing new Members and new Approved Suppliers WELCOME 12 Grand Tour Behind the scenes at CMJ Growth & Learning ...to a new issue of Facets magazine, one that I Network events across the UK hope you will find inspiring and informative as we 16 Savvy Style step into summer. We are incredibly proud of the Find out more about the shortlisted retailers in changes that have taken place behind-the-scenes the ‘Store Design of the Year’ category at the at the Company of Master Jewellers in recent UK Jewellery Awards 2019, sponsored by CMJ months, and there is now even more reason to 20 Meet ‘Pete’ A new CMJ tool that allows you to find what spend through the group and benefit from working together as a team. you’re looking for, fast Speaking of team members, on behalf of myself and the entire CMJ Board, BUSINESS & PLANNING I would like to wish Lucy Reece-Raybould our very best as she moves on to a 22 Baselworld Review new role in the footwear sector. We are grateful for all her hard work and The show might be in transition, but what’s commitment over the past nine years. We would also like to say thank you to new and what did CMJ Members and Approved Terry Boot, who leaves us after 20-months to return to a career in financial Suppliers think? Now’s the time to find out operations. Terry has been instrumental in restructuring and reorganising the 26 Ready for Action CMJ and leaves the business in a strong financial position with a solid Elliot Brown Watches talk military matters, the UK watch market and staying true to foundation to move into the future. For this we are very its principles grateful indeed. 30 Tech of the Future Looking ahead, the CMJ Board and I will continue How can AI shape your business? Facets to work towards our goal of a strong CMJ that is speaks to British company Peak AI to find out fit for the future and resilient to change. SALES & MARKETING ADVICE By co-operating together and focusing our 35 Inspiring Businesses collective attention on purchasing through Facets speaks to London-based Vagabond Wines to discover how it is revitalising the the group, we can be more prepared to high-street wine sector tackle the challenges that come our way. 38 Local Insights I hope you enjoy reading this issue of How hyper local marketing and advertising Facets magazine. I recommend turning to can help your store excel in the digital world page 22 to read a round-up of this year’s 40 Marketing Matters Baselworld – another example of change Shining a light on the social media and image resources offered by CMJ Approved Suppliers in action. 10 Michael Aldridge, CMJ Chairman 22 18 Editor Sarah Jordan [email protected] Contributors Michael Aldridge, Nicola Austin Advertising CMJ - 01788 540250 Published by The Company of Master Jewellers Ltd On the Cover Michel Herbelin Ladies’ Antarès watch in shades of fuchsia, tropical and powder pink. Interchangeable strap watch, sold in a box @The_CMJ with an additional strap. Prices from RRP £495. @master_jewellers Design by Waldock+Buckle - 07825 077775 @company.master.jewellers unode50.com FACETS #55 - masterjewellers.co.uk 3 JUDITH HART OF JUDITH HART JEWELLERS DRAWS ON HER ROCK ‘N’ Member & Supplier News ROLL SIDE WITH ROB SHERWIN OF NICHE JEWELLERY. Lights, Camera, Action! The latest CMJ advertising campaign, created in partnership with Cognition, sees CMJ Members embrace fancy dress. Don’t believe us? Take a look at the behind-the-scenes images here… Designed to capture the What a team! Starting from imagination of potential new the back row, from left to right, Big Wins members, the latest CMJ we have Louise Knights of Did you enter one of the many competitions hosted by advertising campaign is all about Bradley Hatch, Debbie Sinclair of showing the community and Sinclairs, Gordon Forbes of CMJ Approved Suppliers at the Spring Trade Event? comradery at the heart of the Forbes Jewellers, Cynthia We are pleased to announce some of the big winners… group. Expect to see the final Cartwright of Wongs Jewellers, images appearing in the trade Natasha Manley of Drakes. The Bensons of Ludlow team will get to enjoy a night of at-home fine press from May 2019. If you have Kicking back on the sofa is dining thanks to Amore and its tempting competition prize, which friends in the industry who you Bradley Hatch of Bradley Hatch will present six diners with a feast to remember. Les Harris Jewellers think would benefit from being Jewellers, Jo Hughes of Strange got their hands on a Garmin Vivomove HR watch thanks to the brand, a member of the CMJ, please let the Jewellers, Andrew Hirshman while Dipples won a night at the cinema for its whole team by Amber Saunders, CMJ of Drakes and Natasha Manning entering the prize draw offered by Royal Selangor. A lucky pair from membership development of Drakes. Finally, at the front, David Christopher will be hopping to Madrid for a weekend away, executive, know via there’s Jennifer Manning of while Jason Allum of Allum & Sidaway snagged the coveted trip for amber.saunders@ Drakes and Phil Ainsworth of two to Las Vegas courtesy of Wolf. We’re not jealous… not at all. masterjewellers.co.uk. Ainsworth Jewellers. branded jewellery, plus A Big Warm Welcome to unbranded silver and gold, giftware and watches. David DAVID CULLEN JEWELLERS Cullen Jewellers makes it its mission to cater for everyone, Having joined the CMJ at the end of 2018, Facets from babies and grandmothers finds out more about David Cullen Jewellers and its to hard-to-buy-for men. four stores in Dublin. Managing director, David Cullen, says: “We were invited David Cullen Jewellers was Road. In 2014, the team opened to join the CMJ last year and we established by managing a store in the Charlestown are thrilled. We are delighted to director, David Cullen, in 2002. shopping centres, followed by a be linked to such a prestigious Aged just 24, he opened his first fourth store in the Swan buying group. We value the branch in the Nutgrove shopping shopping centre, in Rathmines, networking opportunities and centre in Rathfarnham, Dublin, in 2015. The business offers a we are kept up to date with followed by a second branch two wide range of diamond trade information. The discount years later in the Clarehall engagement rings, plain and doesn’t hurt either!” shopping centre on Malahide diamond-set wedding rings, davidcullenjewellers.com FACETS #55 - masterjewellers.co.uk 5 Member & Supplier News TOWNHALL TREASURES Introducing NEW CMJ MEMBERS Hot off the press… Facets is pleased to announce two new CMJ Members. Welcome to the group! Bert and Vanessa Aked, Paul Shepherd, CITY TOWNHALL TREASURES JEWELLERS OF LICHFIELD Based in Penrith, Cumbria, Based on Market Street in Townhall Treasures was Lichfield, Staffordshire, City established in 1989 and today Jewellers of Lichfield is a specialises in contemporary third-generation family business silver jewellery, as well as with a wealth of knowledge and traditional gold and diamond experience. It offers big brands, pieces. The business stocks pre-owned watches and a host of well-known fashion jewellery and services, including valuations, watch brands, as well as some repairs and pearl stringing. Find pre-loved and antique jewellery out more at cityjewellers.co.uk. items. Find out more at townhalltreasures.co.uk. Saying Goodbye Facets magazine would like to wish Lucy Reece- Raybould good luck as she prepares to leave the CMJ for an opportunity in the footwear sector. Lucy Reece-Raybould, executive Lucy has been offered an exciting director of business development new role as chief executive of the and marketing, will leave the CMJ British Footwear Association. We wish and the jewellery retail sector on you lots of luck and enjoyment in this May 17 after a fantastic 9 years. new phase of your career Lucy! Cover Star Harriet Kelsall picked up an award at the Business Book Awards in March for her successful debut, The Creative’s Guide to Starting a Business: How to Turn Your Talent into a Career. NAJ chairman, Harriet Kelsall, right time to start a won the ‘Start-Up Inspiration business, writing a business Book Award’ at the Business plan, identifying and Book Awards 2019, hosted at reaching customers, London’s Grange City Hotel. researching the The Creative Guide to Starting competition and pricing. a Business offers easy to follow Congratulations Harriet! business advice as well as Find out more at practical tips on choosing the hkjewellery.co.uk. 6 Summer 2019 - FACETS #55 Member & Supplier News BASS PREMIER CO. A Big Warm Welcome TO TJW DIAMONDS LTD CMJ is pleased to introduce Hatton Garden-based supplier, TJW Diamonds Ltd (second-hand jewellery) and BKT(Rings)Ltd to the group. Here, Facets speaks to director, Stephen Wright, to find out more… “TJW Diamonds Ltd was started BKT Rings Ltd started up in the particularly earrings, rings, market is very bouyant. Since by my father John Wright in 1920’s with our family taking pendants, lockets, cufflinks, the crash of 2008, we have seen 1965. He worked with my uncle it over in 1950. We joined the bracelets and necklaces. growth every single year. Billie Wright. My grandfather ran CMJ to increase our exposure to TJW Diamonds Ltd is the name It creates enormous interest the firm before that with close the retail world.