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The Kimcheese MANAGERS FOH Spring 2017 Spring 2017 - In Summary Spring Menu Items All Promotions Draft Regions New Beers Menu Changes - In Summary Bar Shelf Life Poster New Menu Design Internal Incentives Pricing Allergen Info Promotional Activity BOH THE KIMCHEESE Collateral Shelf Life Poster 6OZ HAMBURGER, KOREAN BBQ GLAZE, STREAKY BACON, FREDDAR CHEESE, CRISPY ONIONS, GOCHUCHANG SAUCE, KIMCHI CUCUMBERS, SSAM JANG MAYO Checklist Card Recipes Your Contacts Contains Nuts UPDATED 28th March 2017 Training Cascade New Product Allocations Burger Flags NEW How To TO MAKE LIFE EASIER, THIS BIG BACK IS NOW SPLIT IN TO THREE SECTIONS. EASIER TO HAND THE RIGHT SECTION TO THE RIGHT TEAM. TH front THE KIMCHEESE, 28 MARCH 2017 SPRING 2017 page Our Spring campaign launches on Tuesday 28th March. We have 3 key focuses for this campaign: BOH 1. 3 new Korean-inspired dishes 2. A new craft beer list 3. A new look menu & regional pricing You may want to get your team to watch this IN ADVANCE of any team meetings FOH you have. Send it out via your Whatsapp groups etc! Everything you need to know about the campaign is in the following pages and in the awesome training MANAGERS video from Fred and Ricky. So, what’s next: 1. Print a copy of this pack 2. Ensure you have access to the video – link here: https://vimeo.com/207787926/03408e918c Password is: Ricky (this works on tablets, phones and computers but don’t forget you’ll need a decent connection!). If the link is not working for you, please first restart your computer. If you are still having issues, please email [email protected] and the team will look into it as soon as possible. 3. Read and watch and you’ll know everything there is to know about this campaign! TH front THE KIMCHEESE, 28 MARCH 2017 SPRING MENU ITEMS page WHAT’S THE NEW HAMBURGER SPECIAL? BOH 1. THE KIMCHEESE £11 (including 25p One Feeds Two donation) BOH Korean BBQ glazed oz hamburger, bacon, Freddar cheese, crispy onions, kimchi cucumbers, ochuchang sauce, Ssamang mayo. WHAT’S THE STORY? Following the monster success of Bunilla last arch, Fred was keen to once again look beyond the US for inspiration and was instantly drawn to the flavours of orean BBQ. hile booking his First lass tickets to Seoul, he read an article that spoke of the foodie delights to be had in ew alden (ffectionately known as ew aldong with dong being Korean for district)’. New alden is a suburb in ingston which has the highest population of orean people outside of Korea! FOH As this was only 5 miles from home, Fred umped in the hairdresser mobile, sped down the A3 and got FOH on the chow! After countless plates of ulgogi, Kimchi and KF (orean fried chicken he set about creating some dishes drawing on the flavours I found in ew aldong – BOO! WHAT ELSE IS NEW? 2. SEOUL STREET WINGS £5/ £8 London / £4.75 / £7.75 Out of London 3. GANGNAM FRIES £4.50 London / £4.25 Out of London 4. RANCH, AVOCADO & BEETROOT SALAD £5/£9 London // £4.75/£9 Out of London 5. KALE CAESAR SALAD £4/£7 London // £3.75/£7 Out of London MANAGERS MANAGERS 6. ESPRESSO AND BROWNIE SHAKE £5.5 7. OREO® CHEESECAKE £5 London / £4.95 Out of London 8. KARMA COLA GINGERELLA £3.25 – unlike other soft drinks, Karma sodas are made of good organic, Fairtrade ingredients and the lightly processed kind of sugar that isn’t bleached white with sulphur. When you’re thirsting for a good cold drink don’t be tempted... drink no evil. 9. PIP ORGANIC DRINKS 2 new additions to the ini yron . menu: ineapple ango smoothie and lackcurrant, Raspberry & pple uicy water. Pip Organic boast award winning organic uices, bursting with flavour and uicy goodness! Produced in ritain, ip have been working with organic farmers for years. erfect for ini yron on eliveroo! TH front THE KIMCHEESE, 28 MARCH 2017 DRAFT REGIONS page If you have draft beer, here is the region you will sit in BOH Draft restaurants Dr a ft "Region " Beer Hero sites (5 taps): Dr a ft "Region " Sh oreditch 3rd ap New castle Tap Teeside Haymarket 3rd ap New castle Tap Another beer from another draft region Central t iles 3rd ap Central North ondon New castle Tap Another beer from another draft region Wellington treet 3rd ap Birm ingham Tap Midlands Cam den 3rd ap Birm ingham Tap Another beer from another draft region Corn xchange, anchester 3rd ap Birm ingham Tap Another beer from another draft region Manchester iccadilly 3rd ap Manchester Beak treet Tap Central North ondon Deansgate 3rd ap Beak treet Tap Another beer from another draft region psw ich 3rd ap Beak treet Tap Another beer from another draft region Ou t of ondon ast Ch elm sford 3rd ap Hoton qu are Tap Central North ondon Loth ian oad 3rd ap Hoton qu are Tap Another beer from another draft region FOH Scotland North ridge, dinburgh 3rd ap Hoton qu are Tap Another beer from another draft region Sou th am pton 3rd ap Glasgow Tap Scotland Sou th oast Salisbury 3rd ap Glasgow Tap Another beer from another draft region r om ley 3rd ap Glasgow Tap Another beer from another draft region The 2 3rd ap Sou th ast ondon Greenwich 3rd ap These locations will not have Draft as they do not sell enough tap beer: Waterloo 3rd ap Harrogate 3rd ap Yorkshire Windsor 3rd ap Kingston 3rd ap Sou th West ondon Rich m ond 3rd ap Sou th West ondon Metrocentre 3rd ap Teeside Clapham ommon 3rd ap Bluewater 3rd ap Sou th ast ondon Bristol cider only not rd beer) 3rd ap Leicester 3rd ap Midlands West ountry Exeter 3rd ap Spitalfields 3rd ap Central North ondon Leeds 3rd ap Sou th side, Wandsw orth 3rd ap Sou th West ondon Yorkshire York 3rd ap slin g t on 2nd ap TBC on ly ta ps MANAGERS TH front THE KIMCHEESE, 28 MARCH 2017 MENU CHANGES - IN SUMMARY page BOH BOH 1 NEW OO ITEMS ON MENU: 3. ELISTS • he Kimcheese Burger The following menu items will be delisted for this campaign • angnam Fries • Cluckosaurus (Double, Single kinny) • Seoul treet Wings • Avocado, uinoa Kale alad • Ranch, vocado Beetroot alad • White Chocolate heesecake with honey-poached • Kale aesar blueberries • reo heesecake • Fentiman’s Ginger Beer • Brewog ead Pony lub 2. NEW RINS ITEMS ON MENU • Beavertown amma ay FOH Sake Sf drinks: • Vocation Heart oul FOH • spresso and rownie ilkshake with Sipsmith Vodka • Thornbridge aipur (Hardshake) • Partian IPA • Karma ola ingerella £. ml) • Brewog am aint Mini Byron: • owling ops uby ed • Pip rganic Kids Pineapple ango moothie (18ml) • Pip rganic Kids Blackcurrant, aspberry Apple uicy Water Note: (18ml) Pckaged Beers: Delisted beers will be moved to the staff drinks page and will • Fourpure Pils (330ml can) be available for you to sell to staff for £1 each. • oor evival (330ml can) MANAGERS This is for a limited time only so sell them all! MANAGERS • Vocation Pride and oy ml can) • BrewDog unk IPA ml can) • 24th April will be the last day you can count these on your • Beavertown Neck il (33ml can) stock. • Beavertown Rye 8 all PA ml can) • 1st May will be you take the hit for any stock that is left • Brewog lvis uice ml can) over. TH front THE KIMCHEESE, 28 MARCH 2017 NEW MENU DESIGN page e ill ae ne- look od an rin menus as art the Spring amaign BOH This inludes ‘curated’ Harsaes to e customers choose their arite We’ve also changed the ustomisation setion to mae it easier r customers to ad toppings The new ‘special’ FOH items are eature top rigt o the menu along with a ‘Korean Feast’: A Kimcheese Burger + Gangnam Fries + 330ml Byron Pale MANAGERS Ale/Lager or soft drink. TH front THE KIMCHEESE, 28 MARCH 2017 PRICING page BOH BOH For pring we will have new food and drin pricing Deansgate North ridge, dinburgh Liverpool one Glasgow s an usiness does we regularl review our enu Bristol Corn xchange anchester pricing With increases to usiness rates and inlation we have identified soe areas where will ake soe alisbury Harrogate FOH adustents to our enu prices fro th March Leeds Newcastle FOH onwards Yor Windsor Leicester Southampton We will also take this opportunit to have different pricing Exeter Aberdeen in and out o London for the irst tie This is in order to Manchester iccadilly Metrocentre give our custoers out o ondon a lower price point where we now the are ore price-sensitive Canterur Lothian oad Bury t dunds New treet There are a handful of ‘out of London’ restaurants that Derby Ipswich will keep ondon pricing The restaurants that will have Camberle Milton Keynes lower pricing are: MANAGERS MANAGERS TH front THE KIMCHEESE, 28 MARCH 2017 PROMOTIONAL ACTIVITY page Burger Club Preview day: Bookatable Spring Deal – 11th March – 8th April We’re bringing back Burger Club preview day to launch our new BOH th special We will be offering Burger Club members the chance to Treat Don’t forget, the Bookatable Spring Deal for £12.50 runs until 8 April in all restaurants. This is in all restaurants and only available A Friend to our new special – the imcheese – a day before anyone else through Bookatable. can try it. Check ickle for full information. Why • Treating our loyal fans to a sneak preview of new special before Bookatable Feast on London – 1st – 31st April.
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