The New Encore – Change Will Never Be As Slow Again
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FROM THE EDITOR THE NEW ENCORE – CHANGE WILL NEVER BE AS SLOW AGAIN You may have already received the memo that the world has changes – and to update itself accordingly. All aspects of the changed. business of content – from inspiration to creation, to commercial In the 28 or so years since Encore, then known as The Australian reality – will be covered. Film Review, first started publishing, the content world has changed. As well as film, television and the TVC production sector, Much of it for the better. It’s never been easier to create Encore will cover radio, digital and the print media as it widens content, or to find an audience. But the commercial landscape is its focus across all media and entertainment. Where brands interact also very different. How that content gets funded, including the with the world of content, Encore will be there. role of branding in the process, has changed. No other title will cover the business of media and entertainment Not only does the screen industry now count for film, TV, in Australia with the depth that Encore plans to offer. commercial production and increasingly online, but the intersection We’ve had the memo, we’ve digested it, and we’ve changed. with the rest of the entertainment content world – whether in radio Please do join us on the journey. or print is becoming more obvious, even if the screen industry remains at its heart. Tim Burrowes, Happily, Encore is well placed to take account of all of those Editor-in-chief – Encore THE ENCORE Brooke Hemphill, Colin Delaney EDITORIAL TEAM Managing editor – Encore Writer – Encore As well as a working journalist, she has worked Colin is a former acting editor of Encore Tim Burrowes, within the screen industry including producing magazine. His focus includes film, the radio Editor-in-chief – Encore and directing web documentaries such as industry and music. Encore’s expanded editorial team is led by Generation L and Sexperts, producing the twice award-winning editor-in-chief Tim Burrowes. weekly Mumbo Report video series and is an Robin Hicks He was previously group editor of Encore experienced video editor. Writer – Encore during its ownership by Reed Business Robin writes about the advertising production Information. He has previously edited titles Georgina Pearson industry for the magazine. He is managing from the media, marketing and entertainment Writer – Encore editor of Encore’s online sister title Mumbrella. world including Media Week UK, Campaign Georg has been a journalist for around two years, Middle East, Professional Marketing, the entire time with Encore and its sister titles. B&T and recently Mumbrella in Australia. Her main focus is on feature writing. EDITORIAL CONTENT MEDIA & ENTERTAINMENT | From the publisher of mumbrella.com.au NOVEMBER 2011 $7.95 (INC. GST) MORNING GLORY The new look Encore moves away from the heritage look of its previous masthead, Behind the scenes in TV’s toughest timeslot PLAN A Why Southern Cross Austereo’s replacing the mixture of upper and lower case with the bolder full caps treatment and Guy Dobson doesn’t do Plan Bs NOBBY’S BREAK How Droga 5’s David Nobay got the more contemporary sans serif Code Pro font. into advertising THIRD DIMENSION Is Panasonic’s camera worth the The choice of purple for the masthead reflects semiotic sensibilities recognising the $28k pricetag? HOW TO BLAG IT... colour as symbolic of creativity, authority and wisdom. ... In sound recording ADELAIDE UNCOVERED In many cultures plum purple is also representative of spring, evoking the brand new The SA industry landscape beginning for Encore as it relaunches with its strengthened editorial remit. ISSN 0815-2063 11 Purple’s component mixture of red and blue reflects a balance of stimulation and 9 770815 206010 Print Post Approved PP255003 / 09644 calm – echoing Encore’s intention to thoughtfully and authoritatively analyse and { FILM: on set with not suitable for children TV: Now with social media MAGAZINES: ACP boss Phil Scott } reflect what is at times a frenetic industry. Cover For & against Careers WHAT DO YOU THINK? EMAIL US AT THE LATEST [email protected] Check out the latest stuff and that yo THE LATEST REGULARS Check out the latest stuff and that yo CAREER BLUFF FOR AGAINST THIS MONTH: FAKE IT UNTIL YOU MAKE IT AS A SOUND RECORDIST. & Each month we expand your career options CaN a gig ON COmmuNity with all the info you need to bluff it in a job Sound professional eren “pinky” sener clues you in. you’re clearly not qualified for. tELEVisiON LEad tO biggER WHAT EXACTLY DOES A SOUND A boomie is the person who holds the with any serious intent requires a TRACKS ON IT? aNd bEttER thiNgs? RECORDIST DO? boom. I know what your next question decent microphone. Like any tool, you That’s one definition! But it’s also a Encore will offer its readers multiple cues for A passionate debate from two THIS MONTH: FAKE IT UNTIL YOU MAKE IT AS A SOUND RECORDIST. Sound recordists (sometimes) get paid is – what’s a boom? Well a boom is need the right one for the job, and horrendously long and brutal process, How to bluff it in the to play with ridiculously expensive gear a long, light, and expensive stick that every microphone has its own unique during which time you get to give Sound professional Eren “pinky” sener clues you in. that’s ultimately designed to capture attaches to an even more expensive qualities. a film, television show or video its FOR: JEss haRRis, CO-CREatOR, wRitER AGAINST: yiaNNi ZiNONOs, CREatOR dialogue. Essentially, we’re just there to microphone. It’s most often used in For instance, in an EXT (exterior) flavour. Post is where the magic push the record button. scenes where it’s not possible to “bug” dialogue scene set on a busy city happens: music is written and scored; aNd staR Of abC2’s COmEdy sERiEs aNd hOst Of yiaNNi’s City LifE NOw (affix miniature microphone to) the street, we would use a more directional production dialogue is chopped up twENtysOmEthiNg shOwiNg ON tVs aNd ChaNNEL 31. WHAT EXACTLY DOES A SOUND WHOA! HOLD UP A SECOND, SO BASICALLY there’s jusT talent - like nude scenes. I know this microphone – something that rejects by a finely skilled dialogue editor; RECORDIST DO? MATEY. YOU USED SOME SERIOUS A WHOLE LOT OF STANDING from working on Underbelly. Bless the and attenuates the undesired noise, atmosphere, sound effects and Foley JARGON THERE. WHAT THE DEVIL AROUND, YEAH? Josh Schmidt and I wanted to get together a documentary for the I’m Yianni Zinonos and I am one Aurora Channel to be a part of their Sound recordists (sometimes) get paid nudity. like traffic etc, so that we protect our are laid in and recorded specifically by IS FOLEY? AND WHILE You’re AT into the industry but we didn’t really ABC that Debbie Lee the executive of the most well known community community programming. They to play with ridiculously expensive gear Well, the boomie does the standing. precious dialogue – the desired “signal.” craftsmen of the sonic world. IT, CAN YOU TELL US SOME OTHER WHY DO YOU NEED A MICRO- know the gap between having an idea producer saw it and said, “What’s this television producers and personalities said they would charge me $500 per that’s ultimately designed to capture Soundo does the sitting. If I’m But if we’re INT (interior) and the JARGON WE CAN USE TO SOUND PHONE? SURELY YOU CAN JUST WHOA! HOLD UP A SECOND, and making it a job. We knew about show?” At that time, Screen Australia in the country. episode to broadcast and I would have dialogue. Essentially, we’re just there to wearing both hats, which is often scene’s a 3-hander, you’d probably want AS IF WE KNOW WHAT We’re RECORD PEOPLE TALKING ON AN MATEY. YOU USED SOME SERIOUS Channel 31 because our friend, Ryan and Film Victoria were running a My national program Yianni’s City to sell advertising to recoup costs. push the record button. the case, then bugger. I’ll be standing something with a less directional, but TALKING ABOUT? IPHONE OR SOMETHING? JARGON THERE. WHAT THE DEVIL Shelton, had done a show on 31 called program called STITCH created to Life is made in Sydney and broadcast When I said no, they offered to wave around with expensive toys. And wider pickup pattern. SO BASICALLY there’s jusT IS FOLEY? AND WHILE You’re AT Radio Karate. We decided to make a fund new narrative based comedies. in Sydney, Melbourne, Brisbane, the cost. I don’t think the mainstream Foley is such an art. Recording the pushing record. You’ll put me out of a job! But you A WHOLE LOT OF STANDING IS POST-SOUND WHERE YOU SEND IT, CAN YOU TELL US SOME OTHER series about the experience we were Adelaide and Perth. stations want to cross pollinate with mundane, and strangest objects, hitting, totally can. You can even edit sound “We called them AROUND, YEAH? WHAT THE HECK IS A BOOMIE? YOUR BUDDIES A CD WITH COOL JARGON WE CAN USE TO SOUND going through: being in your twenties, up and said, we’ve I have generated massive print community television. splatting, smearing, smudging – the on a free app. But of course, recording struggling and not really knowing got six episodes publicity. I am a B grade socialite. I I have spoken to as many Well, the boomie does the standing. list goes on.