FROM THE EDITOR THE NEW ENCORE – CHANGE WILL NEVER BE AS SLOW AGAIN

You may have already received the memo that the world has changes – and to update itself accordingly. All aspects of the changed. business of content – from inspiration to creation, to commercial In the 28 or so years since Encore, then known as The Australian reality – will be covered. Film Review, first started publishing, the content world has changed. As well as film, television and the TVC production sector, Much of it for the better. It’s never been easier to create Encore will cover radio, digital and the print media as it widens content, or to find an audience. But the commercial landscape is its focus across all media and entertainment. Where brands interact also very different. How that content gets funded, including the with the world of content, Encore will be there. role of branding in the process, has changed. No other title will cover the business of media and entertainment Not only does the screen industry now count for film, TV, in Australia with the depth that Encore plans to offer. commercial production and increasingly online, but the intersection We’ve had the memo, we’ve digested it, and we’ve changed. with the rest of the entertainment content world – whether in radio Please do join us on the journey. or print is becoming more obvious, even if the screen industry remains at its heart. Tim Burrowes, Happily, Encore is well placed to take account of all of those Editor-in-chief – Encore

THE ENCORE Brooke Hemphill, Colin Delaney EDITORIAL TEAM Managing editor – Encore Writer – Encore As well as a working journalist, she has worked Colin is a former acting editor of Encore Tim Burrowes, within the screen industry including producing magazine. His focus includes film, the radio Editor-in-chief – Encore and directing web documentaries such as industry and music. Encore’s expanded editorial team is led by Generation L and Sexperts, producing the twice award-winning editor-in-chief Tim Burrowes. weekly Mumbo Report video series and is an Robin Hicks He was previously group editor of Encore experienced video editor. Writer – Encore during its ownership by Reed Business Robin writes about the advertising production Information. He has previously edited titles Georgina Pearson industry for the magazine. He is managing from the media, marketing and entertainment Writer – Encore editor of Encore’s online sister title Mumbrella. world including Media Week UK, Campaign Georg has been a journalist for around two years, Middle East, Professional Marketing, the entire time with Encore and its sister titles. B&T and recently Mumbrella in Australia. Her main focus is on feature writing. EDITORIAL CONTENT

MEDIA & ENTERTAINMENT | From the publisher of mumbrella.com.au NOVEMBER 2011 $7.95 (INC. GST) MORNING GLORY The new look Encore moves away from the heritage look of its previous masthead, Behind the scenes in TV’s toughest timeslot PLAN A Why ’s replacing the mixture of upper and lower case with the bolder full caps treatment and Guy Dobson doesn’t do Plan Bs NOBBY’S BREAK How Droga 5’s David Nobay got the more contemporary sans serif Code Pro font. into advertising THIRD DIMENSION Is Panasonic’s camera worth the The choice of purple for the masthead reflects semiotic sensibilities recognising the $28k pricetag? HOW TO BLAG IT... colour as symbolic of creativity, authority and wisdom. ... In sound recording ADELAIDE UNCOVERED In many cultures plum purple is also representative of spring, evoking the brand new The SA industry landscape

beginning for Encore as it relaunches with its strengthened editorial remit. ISSN 0815-2063 11

Purple’s component mixture of red and blue reflects a balance of stimulation and 9 770815 206010 Print Post Approved PP255003 / 09644 calm – echoing Encore’s intention to thoughtfully and authoritatively analyse and { FILM: on set with not suitable for children TV: Now with social media MAGAZINES: ACP boss Phil Scott } reflect what is at times a frenetic industry.

Cover For & against Careers

WHAT DO YOU THINK? EMAIL US AT THE LATEST [email protected] Check out the latest stuff and that yo THE LATEST REGULARS Check out the latest stuff and that yo CAREER BLUFF FOR AGAINST THIS MONTH: FAKE IT UNTIL YOU MAKE IT AS A SOUND RECORDIST. & Each month we expand your career options CaN a gig ON COmmuNity with all the info you need to bluff it in a job Sound professional eren “pinky” sener clues you in. you’re clearly not qualified for. tELEVisiON LEad tO biggER What exactly does a sound A boomie is the person who holds the with any serious intent requires a tracks on it? aNd bEttER thiNgs? recordist do? boom. I know what your next question decent microphone. Like any tool, you That’s one definition! But it’s also a Encore will offer its readers multiple cues for A passionate debate from two THIS MONTH: FAKE IT UNTIL YOU MAKE IT AS A SOUND RECORDIST. Sound recordists (sometimes) get paid is – what’s a boom? Well a boom is need the right one for the job, and horrendously long and brutal process, How to bluff it in the to play with ridiculously expensive gear a long, light, and expensive stick that every microphone has its own unique during which time you get to give Sound professional Eren “pinky” sener clues you in. that’s ultimately designed to capture attaches to an even more expensive qualities. a film, television show or video its FOR: JEss haRRis, CO-CREatOR, wRitER AGAINST: yiaNNi ZiNONOs, CREatOR dialogue. Essentially, we’re just there to microphone. It’s most often used in For instance, in an EXT (exterior) flavour. Post is where the magic push the record button. scenes where it’s not possible to “bug” dialogue scene set on a busy city happens: music is written and scored; aNd staR Of abC2’s COmEdy sERiEs aNd hOst Of yiaNNi’s City LifE NOw (affix miniature microphone to) the street, we would use a more directional production dialogue is chopped up twENtysOmEthiNg shOwiNg ON tVs aNd ChaNNEL 31. What exactly does a sound Whoa! hold up a second, so basically there’s just talent - like nude scenes. I know this microphone – something that rejects by a finely skilled dialogue editor; recordist do? matey. you used some serious a Whole lot of standing from working on Underbelly. Bless the and attenuates the undesired noise, atmosphere, sound effects and Foley jargon there. What the devil around, yeah? Josh Schmidt and I wanted to get together a documentary for the I’m Yianni Zinonos and I am one Aurora Channel to be a part of their Sound recordists (sometimes) get paid nudity. like traffic etc, so that we protect our are laid in and recorded specifically by is foley? and While you’re at into the industry but we didn’t really ABC that Debbie Lee the executive of the most well known community community programming. They to play with ridiculously expensive gear Well, the boomie does the standing. precious dialogue – the desired “signal.” craftsmen of the sonic world. it, can you tell us some other Why do you need a micro- know the gap between having an idea producer saw it and said, “What’s this television producers and personalities said they would charge me $500 per that’s ultimately designed to capture Soundo does the sitting. If I’m But if we’re INT (interior) and the jargon We can use to sound phone? surely you can just Whoa! hold up a second, and making it a job. We knew about show?” At that time, Screen Australia in the country. episode to broadcast and I would have dialogue. Essentially, we’re just there to wearing both hats, which is often scene’s a 3-hander, you’d probably want as if We knoW What We’re record people talking on an matey. you used some serious Channel 31 because our friend, Ryan and Film Victoria were running a My national program Yianni’s City to sell advertising to recoup costs. push the record button. the case, then bugger. I’ll be standing something with a less directional, but talking about? iphone or something? jargon there. What the devil Shelton, had done a show on 31 called program called STITCH created to Life is made in Sydney and broadcast When I said no, they offered to wave around with expensive toys. And wider pickup pattern. so basically there’s just is foley? and While you’re at Radio Karate. We decided to make a fund new narrative based comedies. in Sydney, , Brisbane, the cost. I don’t think the mainstream Foley is such an art. Recording the pushing record. You’ll put me out of a job! But you a Whole lot of standing is post-sound Where you send it, can you tell us some other series about the experience we were Adelaide and Perth. stations want to cross pollinate with mundane, and strangest objects, hitting, totally can. You can even edit sound “We called them around, yeah? What the heck is a boomie? your buddies a cd With cool jargon We can use to sound going through: being in your twenties, up and said, we’ve I have generated massive print community television. splatting, smearing, smudging – the on a free app. But of course, recording struggling and not really knowing got six episodes publicity. I am a B grade socialite. I I have spoken to as many Well, the boomie does the standing. list goes on. Foley can be anything. what you’re doing with your life. here of a show we go to heaps of events and functions. influential people as possible but the Soundo does the sitting. If I’m Beautiful foley is silently appreciated the content to expect inside. A bold image Because we were doing it Everyone seems to know who I am doors seem shut. I cannot even get an alternative industry viewpoints wearing both hats, which is often and rarely noticed – that’s when its industry, how today’s completely self funded and on our would love to air and everyone has watched my show agent to promote or manage me. the case, then bugger. I’ll be standing doing its job; to texturise (is that even own time, it took us about two on your channel.” at least once. I have a huge public Community television is never around with expensive toys. And a word?!) the scene; give it a feeling. years to finish the six episodes and following. I have been called the “gay mentioned or acknowledged in pushing record. BOOM ShAKE ThE ROOM It started in 1927 and we still do it we didn’t really get in contact with Through STITCH we received Greek Kerri-Anne” and the “king of broadcast media. I can only assume today – though today is far from those What the heck is a boomie? Channel 31 until the very end. development funding from the ABC community television.” I am a brand. this is because we are not earning decent microphone. Like any tool, you humble beginnings. We now have We called them up and said, ”We’ve and the show was commissioned from This year the public could vote money for what we do or because we A boomie is the person who holds the need the right one for the job, and “THIS IS post-sound studios with super-duper got six episodes here of a show we there. for my show to win a Logie in the are not professionally trained. boom. I know what your next question every microphone has its own unique powerful DAW rigs, usually some would love to air on your channel.” Because I didn’t go to university to category of Best Lifestyle Program. is – what’s a boom? Well a boom is qualities. SPACE HERE variant of Pro Tools, that can almost We had to pay an airing fee so we got study television production, I wasn’t Despite months of begging, I couldn’t “Everyone seems a long, light, and expensive stick that For instance, in an EXT (exterior) drive for us. We’re just missing a voice RMITV, RMIT University’s media necessarily making the show to get get an invite to the awards. The to know who I am attaches to an even more expensive dialogue scene set on a busy city activated “Sven” to punctuate every and everyone has microphone. It’s most often used in street, we would use a more directional FOR A QUOTE move, and greet us in morning. production group, to help us out by picked up by a free to air station – it truth is, almost no one is making the watched my show sponsoring the show. was more to learn and build my transition from community television scenes where it’s not possible to “bug” microphone – something that rejects RELATING TO Some more jargon? Four track eight Twentysomething aired on confidence. The fact that we were able to the mainstream, although that’s the at least once.” (affix miniature microphone to) the and attenuates the undesired noise, track stereo link, double system time Channel 31 and we got quite a bit to show the ABC what we could do dream I was sold. talent - like nude scenes. I know this like traffic etc, so that we protect our Q&A” code sync. Hey Jono, chuck us the of feedback in the media and so we helped us get our opportunity. I have had many meetings Have you noticed how from working on Underbelly. Bless the precious dialogue – the desired “signal.” Shoeps so I can change the rig, we’re thought maybe this is gong to be it; I think if you’re doing it for the with major production houses manufactured mainstream television nudity. But if we’re INT (interior) and the during which time you get to give going INT. someone’s going to see it and they’ll right reasons, to create and for people and television stations. The is? People are created by spin, PR scene’s a 3-hander, you’d probably want a film, television show or video its Why do you need a micro- finally What is gear porn? want to do it again but that didn’t to see your work, then you should commissioning editor at SBS told companies or agents, then once the something with a less directional, but flavour. Post is where the magic phone? surely you can just happen straight away. Everyone saw be happy with your program being me that they have so many programs system is finished with them they wider pickup pattern. happens: music is written and Since most soundo’s are just big kids choice will signal what Encore considers to be on the most important topical record people talking on an creative champions got it, liked it, congratulated us and then on Channel 31. When our show was coming in from overseas; they don’t just disappear. All the majors seem scored; production dialogue is whose toys just got more complex and iphone or something? is post-sound Where you send moved on. on Channel 31 I was so fulfilled. It’s know where to slot me. to know that if they take community chopped up by a finely skilled dialogue expensive, new equipment is like porn your buddies a cd With cool It wasn’t until Josh was putting a dream to see Twentysomething I was approached by Foxtel’s television personalities on, once they You’ll put me out of a job! But you editor; atmosphere, sound effects for us: Gear Porn. Nothing turns me totally can. You can even edit sound tracks on it? and Foley are laid in and recorded on more than a sexy new 411a SMDA on a free app. But of course, recording That’s one definition! But it’s also a specifically by craftsmen of the system with a COS11 terminated to with any serious intent requires a horrendously long and brutal process, sonic world. TA5 Lectrosonics. Oh dear God.

November 2011 ENCORE 19

60 ENCORE ENCORE 61 its lead feature. But there will also be at least professional issue of the month. November 2011 November 2011 their breaks and practical seven detailed cover lines to ensure that readers coverage designed to help Encore readers boost have as much information as they need to make On location their careers and do their job better. This content THE LATEST REGULARS Check out the latest stuff and that yo COMING an informed choice about the content inside. UP FOR AIR The story from behind the will complement the nearby recuitment For 15 days in 2006, the world watched the Beaconsfield mine disaster unfolded in the media. This time, the team behind Beaconsfield: The Telemovie go 925 metres below the surface

So david how’S it going? to be interviewed by such an incredible Well as you can see it’s going great, this money and my suit costs more than Well as you can see it’s going great, this publication. magazine I am in looks amazing, and you make in 6 months so go and stick magazine I am in looks amazing, and is quite a magnificent read. The whole taht in your pipe and smoke it. is quite a magnificent read. The whole are you SeriouS, that SoundS world is amazed that I was even asked world is amazed that I was even asked like a load of B.S. to me to be interviewed by such an incredible So david how’S it going? to be interviewed by such an incredible Nah I’m fully serious aye. It’s like publication. Well as you can see it’s going great, this publication. totally sick to be here with yous and magazine I am in looks amazing, and is quite a magnificent read. The whole So david how’S it going? got anything intelligent to are you SeriouS, that SoundS money and my suit costs more than like but it’s the damn truth I tell you. advertising section. world is amazed that I was even asked scenes – whether for Well as you can see it’s going great, this you make in 6 months so go and stick Say at all? like a load of B.S. to me to be interviewed by such an incredible magazine I am in looks amazing, and taht in your pipe and smoke it. So Not really, but hey I’m worth lot’s of ok well moving on, have you Nah I’m fully serious aye. It’s like “THIS IS SPACE HERE FOR publication. is quite a magnificent read. The whole david how’s it going? money and my suit costs more than got anything intelligent to totally sick to be here with yous and world is amazed that I was even asked Well as you can see it’s going great, this you make in 6 months so go and stick Say at all? stuff. Nah mean? A QUOTE RELATING TO are you SeriouS, that SoundS like a load of B.S. to me to be interviewed by such an incredible magazine I am in looks amazing, and taht in your pipe and smoke it. So Not really, but hey I’m worth lot’s of publication. is quite a magnificent read. The whole david how’s it going? money and my suit costs more than um, ok if you Say So... WHATEVER YOU LIKE” Nah I’m fully serious aye. It’s like world is amazed that I was even asked Well as you can see it’s going great, this you make in 6 months so go and stick I do say so, you can edit all this all you totally sick to be here with yous and are you SeriouS, that SoundS are you SeriouS, that SoundS to be interviewed by such an incredible magazine I am in looks amazing, and taht in your pipe and smoke it. like but it’s the damn truth I tell you. stuff. Nah mean? stuff. Nah mean? like a load of B.S. to me like a load of B.S. to me publication. is quite a magnificent read. The whole Nah I’m fully serious aye. It’s like world is amazed that I was even asked So david how’S it going? ok well moving on, have you um, ok if you Say So... Nah I’m fully serious aye. It’s like um, ok if you Say So... totally sick to be here with yous and are you SeriouS, that SoundS to be interviewed by such an incredible Well as you can see it’s going great, this got anything intelligent to I do say so, you can edit all this all you totally sick to be here with yous and I do say so, you can edit all this all you stuff. Nah mean? like a load of B.S. to me publication. magazine I am in looks amazing, and Say at all? like but it’s the damn truth I tell you. stuff. Nah mean? like but it’s the damn truth I tell you. Columnists Nah I’m fully serious aye. It’s like is quite a magnificent read. The whole Not really, but hey I’m worth lot’s of um, ok if you Say So... totally sick to be here with yous and are you SeriouS, that SoundS world is amazed that I was even asked money and my suit costs more than ok well moving on, have you um, ok if you Say So... ok well moving on, have you I do say so, you can edit all this all you stuff. Nah mean? like a load of B.S. to me to be interviewed by such an incredible you make in 6 months so go and stick got anything intelligent to I do say so, you can edit all this all you got anything intelligent to like but it’s the damn truth I tell you. Nah I’m fully serious aye. It’s like publication. taht in your pipe and smoke it. So Say at all? like but it’s the damn truth I tell you. Say at all? um, ok if you Say So... totally sick to be here with yous and david how’s it going? Not really, but hey I’m worth lot’s of Not really, but hey I’m worth lot’s of ok well moving on, have you I do say so, you can edit all this all you stuff. Nah mean? are you SeriouS, that SoundS Well as you can see it’s going great, this money and my suit costs more than ok well moving on, have you money and my suit costs more than got anything intelligent to like but it’s the damn truth I tell you. like a load of B.S. to me television, feature film or magazine I am in looks amazing, and you make in 6 months so go and stick got anything intelligent to you make in 6 months so go and stick Say at all? um, ok if you Say So... Nah I’m fully serious aye. It’s like is quite a magnificent read. The whole taht in your pipe and smoke it. So Say at all? taht in your pipe and smoke it. Not really, but hey I’m worth lot’s of ok well moving on, have you I do say so, you can edit all this all you totally sick to be here with yous and THE LATEST world is amazed that I was even asked david how’s it going? Not really, but hey I’m worth lot’s of So david how’S it going? OPINION Check out the latest stuff and that yo

48 ENCORE November 2011 IS THERE LIFE AFTER THE uNpALATABLE TRuTH ABOuT Hot Spot BREAKFAST RADIO? COmmERCIAL BROADCASTINg FROm THE uNSOCIABLE HOuRS TO THE FAmE, gLORy AND mEgA pRESENTINg COmmERCIAL RADIO IS A LOT LESS FuN RADIO pAyCHECKS, JASON “JABBA” DAvIS LOOKS AT FACES OF BREAKFAST RADIO RADIO THAN IT LOOKS, ARguES JASON “JABBA” DAvIS Encore’s columnists will TV commercial.

So is there life after breakfast ten years on air, Merrick Watts David Cook’s radio career began move down under and set up the program, Cook keeps a close of the day.Pos dollect urectotatur, radio? The answer for most scored a plum gig at arch rival “I was uncomfortable with over twenty years ago when he camp in Melbourne producing eye on the ratings. “The ratings ilignias dolorum faccus, accabor showbiz identities would appear to Austereo on ’s drive show. joined the BBC World Service as a 774 ABC Melbourne’s drive time are a good indication that you are enitibu sdaest quam volupta tquist, REGULARS be yes. So why would you leave a gig my on-air partnership, and I trainee. After learning the technical offering before heading north to getting it right. Who’s listening? nem cusae nullab inihilitas ut Andrew Denton and Amanda like that in the first place? craft of radio, he made the rounds Sydney at the start of 2011. Cook, Are you building an audience laborro renditas ium fugias rerupta Keller have gone on to long and In some cases management couldn’t take the repetition of the public broadcaster before along with two other producers, or loosing a certain age range.” tiisimusae natus adit aut esto “THIS IS SPACE successful careers, as has Wil makes the decision, in others, the starting an independent production puts the 702 drive time offering Cook describes the program as an eatur? HOW BEER DRINKERS Anderson. Wil’s peers, including chemistry isn’t right. Poor ratings of turning up for work in the company in the early 1990’s to air each weekday catering eclectic and unique mix of news Olorectist, untio modi untusae. HERE FOR A Dave Hughes, Meshel Laurie, claim some scalps. But do people creating radio documentaries for to the greater Sydney area and and entertainment and sees his Uga. Nem. Liquas et faccatet facit ARE LIKE DEER Mick Molly, Tony Martin and Adam really get sick of the hours? same cramped place every broadcasters including Radio 4 and commanding an impressing 11.9% role as keeping listeners abreast que corecum hillore iundaep resciis QUOTE RELATING Spencer, have also successfully Rosso’s reasons for leaving 5 Live. share of the timeslot. Despite of the key stories while providing eium eumqui dolorat assit, ipsante ROBIN HICKS ON WHY LION NATHAN BEER COMMERCIALS ARE GREAT juggled early morning starts were pretty much the same as the day to deceive an audience Four years ago, Cook made the the non-commercial nature of an “aural gin and tonic” at the end litinve rfere, id quia doluptatur TO Q&A” with stand-up and television ones I gave in 2008 when I quit commitments. my evening show on Nova: pursue who were barely On the flipside, life after brekkie fresh challenges, spend more time radio hasn’t been so bright for with the wife, and stay up later listening in the Estiuscipsae lam, animusa ndanis eruptur sum aliquo mos eum nam too many names to mention. than 8pm. rempor aut od qui di occabor ectatib eos nobitatur sam, aliatectem hicille Occasionally I lie awake at The truth? I didn’t feel I first place.” THE uNpALATABLE TRuTH ABOuT offer authoritative monthly The full production story behind a uscipit quatum qui bla nonsedis mos nihilitatur simint officie ntiaes dolum night and wonder what the fuck would ever go anywhere in the pro mo ipsumquatis estio explab issunt ressentor ad quis sim que nonseque happened to Ugly Phil O’Neil, Dave organization, I was uncomfortable years. They were possibly the Brendan Jones are so warm and andita dollaboritas atem estiaspe nistrup tatusandit auda id estectibusam O’Neil, Peter Moon, Greg Fleet, with my on-air partnership, and crabbiest, grouchiest people I’d friendly? COmmERCIAL BROADCASTINg essinct otatet illam, voluptatur, ipit rernam explibus istiisciaepe volorep and Wendy Harmer. I couldn’t take the repetition of ever met. Lovely guys, but the Nova’s latest breakfast duo Fitzy aliquas cuptas ma ex exeri core remquias et untureici andi rem autent Tim Ross’ return to breakfast turning up for work every day to outward appearance was so and Wippa are genuinely lovely pRESENTINg COmmERCIAL RADIO IS A LOT LESS FuN prorerum rem. Ratione nost, utem am que quiatenditio volorrumquis nest with Claire Hooper on Sydney’s deceive an audience who were tough, presumably from years blokes. How long until the beep enimus iunt quam consequas maiorit, oditio estia quis se cone perum rem MIX FM made me think how few barely listening. Each night I of rising at 4am to be perky and of the alarm clock turns them into RADIO THAN IT LOOKS, ARguES JASON “JABBA” DAvIS quunt aut aut quate voluptur? aut offictem quaspic te nis excepedit positions there are in this business would urge the show’s young fan fun. The sacrifice of a normal life great heartless bastards? Gia volupta temporat. Git, nit es harupta tureptas nis sim et, nem que for good talent and barely a month base to “call now and vote for in exchange for a big cheque is It’s a big call to walk away from conse voluptat accum esto cumqui bla nia cus res aut adigenia desecatiam after parting ways with Nova after your favourite song.” Of course a tricky balance. “King” Kyle and a breakfast radio gig. Maybe it’s David Cook’s radio career began camp in Melbourne producing are a good indication that you are nem cusae nullab inihilitas ut alit lici untur, que prem harchit modit aut mi, quatur magnati umquiasim the playlist was determined at the grandpas on AM radio seem the call one has to make before it over twenty years ago when he 774 ABC Melbourne’s drive time getting it right. Who’s listening? laborro renditas ium fugias rerupta qui omnimi, qui ut atior res con repta la volupta tureper sperro tectia 4pm that afternoon. My musical to earn the biggest pay packets walks away from you. joined the BBC World Service as a offering before heading north to Are you building an audience tiisimusae natus adit aut esto Blast From The Past volupta nem quatin pe magnatur, volore volenis et arum alistib errovid WHAT tastes and credibility were being and it’s no secret they’re about as Fugiae voluptat estemporio trainee. After learning the technical Sydney at the start of 2011. Cook, or loosing a certain age range.” eatur? corrupted. disagreeable as they come. officat essimus ma con et eos craft of radio, he made the rounds along with two other producers, Cook describes the program as an Olorectist, untio modi untusae. odipitia volum as magnis se nulleca enemporro tem quodips amendis es On paper, being a breakfast Is it the hours that drive people none sunt, aut ut lici diat et eicit of the public broadcaster before puts the 702 drive time offering eclectic and unique mix of news Uga. Nem. Liquas et faccatet facit tioribus magnimus alia sequaep udictur nos dendand elitent incidi coriorate DO YOU radio host seems a dream job: paid into the ground? The ridiculously aut facea sin consequid utempor starting an independent production to air each weekday catering and entertainment and sees his que corecum hillore iundaep resciis magnam lignit parchic te molestiatis eserias suntum quatur ma ipiditas handsomely to finish work by 9am prohibitive early nights, waking porerum asperit inullenistem que company in the early 1990’s to the greater Sydney area and role as keeping listeners abreast eium eumqui dolorat assit, ipsante sitianda sit iures et aut laccus, idus dem verferi temporehenis nonsernam THINK? while your mug grins out from the in the dark of early morning, the veriti cusant audae nobit, utatur creating radio documentaries for commanding an impressing 11.9% of the key stories while providing litinve rfere, id quia doluptatur insights. They include ellande liquae sa corit, ommolup velluptam ium re ea vero mil et laut iendignit odis molorerupti blabore current big budget Australian TVC side of buses. The truth is a long constant feeling of fatigue that moluptatur? Qui od ma site int broadcasters including Radio 4 and share of the timeslot. Despite an “aural gin and tonic” at the end soluptiis exces adicatior reni qui faccabo. Iquisti ipis estem eum expellab way from that. wears away their reserves of officius consere iciderum re 5 Live. the non-commercial nature of of the day.Pos dollect urectotatur, tectem repudis sequassimus hendia cuptate nonse nus, eum autatet incienienti quuntet fugit, nimus dent. EMAIL US AT I worked alongside Merrick kindness and humanity? If so, then nonserovid quosape ritiorum quiant Four years ago, Cook made the the program, Cook keeps a close ilignias dolorum faccus, accabor enducil lacipiendit opta se quis quiaspe resciusciae prepedictur? Everibu saernat atquos nossitatus [email protected] and Rosso at Nova for four how come Amanda Keller and eumqui tem sa pedi move down under and set up eye on the ratings. “The ratings enitibu sdaest quam volupta tquist, dolor aut latur si quam aut unt la Nem asinctur aut eos delis doluptas suntiat. reritatet fugit, seri dit qui recum iniam Em ullab ilignatem doluptas et THE LATEST id quis doloriae quasitia doluptatur rem peliquia quo magnam aute reperch Check out the latest stuff and that yo quaera plandionet di comnihic tessed ilitiorrum quid quid moditatius, REGULARS et ut dolor moluptatium fugiaes dem. sitatibus ut aceperibus expelest alibus Rori cum hariae. Ellendita quideni none odi si ute et eium que sinvelibus 16 ENCORE ENCORE 17 November 2011 November 2011 hitemodi tem lam ari qui ipsam corum, rehent esciis invera sequibusam que occuptatecti ulpario quae non perchit, aditat pe ne es excerro berum, est, BLAST FROM sedi aut es mod et restis rehenti orernat ullaborio dellandae dunt dollacepel THE PAST ionsequost omnias numquaestiam et eum est odi con cones idernatur? magnimus nonsed que vent eum re, aut Gent quis voluptis rerum aute Robin Hicks on why lion nathan beer di dolorem vollut animent. omnisque ex el ipsunt volorios dite commercials are great Tem dolorati a dolupta sed ut et vendant laceprae niet ad eossumetur prature heniae. Nam quia experspid aperupt aerrore iuntibeaquia et eatibus qui aut eum fuga. Cab ium fuga. moluptatem eum es doles volecto radio commentator Jason Was a production really as good as it Unde essinti doluptat lab intiati taquunt velecep eriore sae nis vellessim including all of the major screen nvelitatest voluptat mi, volorerum re, omnis sersped minis quisto que reris dipsam, coreris expliati assum ut pa unt harum, utectat. id unt liam alita nossin cus audit ut Cus magni doloriore volorion pro CHANCE OF A LIFETIME fuga. Ut aut erferuptati doloren ditiasp corehen delibusam que vent lamenia DAVID SMITH ON LIFE LOVE AND RUNNING A BUSINESS xxxxxxxx BLAH BLAH SSSSSDAFSG 66 ENCORE November 2011 So david how’S it going? ok well moving on, have you Well as you can see it’s going great, this got anything intelligent to magazine I am in looks amazing, and Say at all? is quite a magnificent read. The whole Not really, but hey I’m worth lot’s of world is amazed that I was even asked money and my suit costs more than to be interviewed by such an incredible you make in 6 months so go and stick ‘Jabba’ Davis, a former presenter on the Nova publication. taht in your pipe and smoke it. seemed? We exhume celebrated disciplines involved. are you SeriouS, that SoundS So david how’S it going? like a load of B.S. to me Well as you can see it’s going great, this Nah I’m fully serious aye. It’s like magazine I am in looks amazing, and totally sick to be here with yous and is quite a magnificent read. The whole stuff. Nah mean? world is amazed that I was even asked

CApTION HERE ABOUT THE to be interviewed by such an incredible um, ok if you Say So... ABOVE IMAGE publication. I do say so, you can edit all this all you like but it’s the damn truth I tell you. are you SeriouS, that SoundS david how’s it going? are you SeriouS, that SoundS like a load of B.S. to me Well as you can see it’s going great, this like a load of B.S. to me ok well moving on, have you Nah I’m fully serious aye. It’s like magazine I am in looks amazing, and Nah I’m fully serious aye. It’s like got anything intelligent to totally sick to be here with yous and is quite a magnificent read. The whole totally sick to be here with yous and Say at all? stuff. Nah mean? world is amazed that I was even asked stuff. Nah mean? Not really, but hey I’m worth lot’s of to be interviewed by such an incredible money and my suit costs more than um, ok if you Say So... publication. um, ok if you Say So... you make in 6 months so go and stick I do say so, you can edit all this all you I do say so, you can edit all this all you taht in your pipe and smoke it. So like but it’s the damn truth I tell you. are you SeriouS, that SoundS like but it’s the damn truth I tell you. david how’s it going? like a load of B.S. to me network; film columnist Chris Murray, creative Well as you can see it’s going great, this ok well moving on, have you Nah I’m fully serious aye. It’s like ok well moving on, have you pieces of work and put them magazine I am in looks amazing, and got anything intelligent to totally sick to be here with yous and got anything intelligent to is quite a magnificent read. The whole Say at all? stuff. Nah mean? Say at all? world is amazed that I was even asked Not really, but hey I’m worth lot’s of Not really, but hey I’m worth lot’s of to be interviewed by such an incredible money and my suit costs more than um, ok if you Say So... money and my suit costs more than publication. you make in 6 months so go and stick I do say so, you can edit all this all you you make in 6 months so go and stick taht in your pipe and smoke it. So like but it’s the damn truth I tell you. taht in your pipe and smoke it.

ENCORE 53 director of Popcorn Taxi and launch editor of November 2011 through a professional reassessment. Special reports SUBHEAD ASDHjF on set with not suitable for children hildrhildrzx zfzdf SUBHEAD ASDHjF on set with not suitable for children hildrhildrzx zfzd Empire; TV writer Steve Molk, owner of blog KeY RepORt Each edition will see Encore focus MORNING GLORY Behind the scenes in TV’s toughest timeslot Molk’s TV Talk, content expert Cathie McGinn, The Latest on a geographic area or production

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NEW DIMENSIONS FILM: on set with not suitable for children TV: Now with social media MAGAZINES: ACP boss Phil NEW DIMENSIONS SEAN CUMMINS, Executive Scott MAGAZINES: ACP boss MAGAZINES: ACP boss MAGAZINES: ACP boss MAGAZINES: Director, CumminsRoss SEAN CUMMINS, Executive Director, CumminsRoss There are some unwritten rules in performance credentials. It’s passive, car advertising. So let me write them. it’s sweet and offers the promise of There are some unwritten rules in the earlier funnier Kia Sportage TVC VW Jetta has a lovely insight that understatement. The guy eating the pie Firstly, show the metal. Secondly, future nostalgia. car advertising. So let me write them. featuring Grandmaster Flash. Are Kias, is probably a bit too gently and subtly outside the dairy has the best comic whomever you pick to feature as the The Kiwis used to do classic Firstly, show the metal. Secondly, therefore, for pussy-whipped dorks expressed. Creeps into Volvo territory eyebrows since Frida Kahlo. driver, they should connect with the Toyota commercials in the 80’s and whomever you pick to feature as the who lose themselves in retro music? Or just as Volvo wants to rev up its This Nissan X trail spot is a audience as it personifies the brand. 90’s. The Crump series and “Bugger” driver, they should connect with the should I show more respect? performance credentials. It’s passive, moving car brochure. The soundtrack bOOM SHAkE tHE ROOM Thirdly, show the car moving. A comes to mind. Then they went audience as it personifies the brand. Of the bunch, the Toyota Rav 4 is it’s sweet and offers the promise of is classic cars and guitars. It will demonstration always works. Ask Top bush for about ten years. And this Thirdly, show the car moving. A close to perfect. Wanting to dispel the future nostalgia. probably sell some X-trails because it Gear. spot for Toyota Hilux perhaps shows online content commentary from Ben Shepherd, demonstration always works. Ask Top image that an SUV is just a family The Kiwis used to do classic Toyota doesn’t do anything to offend. This All of the commercials I have for the industry including See later in the media kit for an up Gear. vehicle, this little gem of an ad uses commercials in the 80’s and 90’s. The is what I imagine Brandpower would NEW DIMENSIONS reviewed here do these basics. All of the commercials I have would-be grandparents to tell the story. Crump series and “Bugger” comes to do if they took on the automotive In the first ad for Kia Rio, our reviewed here do these basics. Creates new behaviours for a fairly mind. Then they went bush for about category.Quiatiis ad et rehendi ilique SEAN CUMMINS, Executive thin-lipped protagonist is doing In the first ad for Kia Rio, our thin- limited soft roader. Great job. ten years. And this spot for Toyota voluptium lab in pori ut alit omnis his best Risky Business/ Fast and lipped protagonist is doing his best Hilux perhaps shows where they’ve dolo magnihi lloriam comnihi ctaquia Director, CumminsRoss Furious mash up. The car looks Risky Business/ Fast and Furious mash been. Great product demonstration ndigend ebisquos alitas alit, quam good and the track is predictably up. The car looks good and the track is combined with wild fantasy yet essimenda sitatet ipient vendam There are some unwritten rules in featuring Grandmaster Flash. Are Kias, ironic. The un-amused girlfriend predictably ironic. The un-amused grounded in laconic repelesto maximol uptatiore rerumqui car advertising. So let me write them. therefore, for pussy-whipped dorks breaks our hero’s moment – much girlfriend breaks our hero’s gumboot desti doluptatus, con repedipic tem. Firstly, show the metal. Secondly, who lose themselves in retro music? Or in the same way as in the earlier moment – much in Asperibus eum sed qui quam, atum, whomever you pick to feature as the should I show more respect? funnier Kia Sportage TVC featuring the same way as in nonsequo quassum non nia dent driver, they should connect with the Of the bunch, the Toyota Rav 4 is Grandmaster Flash. Are Kias, eos debis re lit lam, voluptas adit audience as it personifies the brand. close to perfect. Wanting to dispel the therefore, for pussy-whipped dorks where they’ve been. Great product ut identist, quas eos nimporae nem Thirdly, show the car moving. A image that an SUV is just a family who lose themselves in retro music? demonstration combined with wild non con pro dolorer ibuscit, omnim demonstration always works. Ask Top vehicle, this little gem of an ad uses Or should I show more respect? fantasy yet grounded in laconic acepudite dolor aut quam consequam, Gear. would-be grandparents to tell the story. Of the bunch, the Toyota Rav 4 gumboot understatement. The guy occuptae premolor sam eatusam est ad All of the commercials I have Creates new behaviours for a fairly is close to perfect. Wanting to dispel eating the pie outside the dairy has mo iusdam, totatem et alit aborrum reviewed here do these basics. limited soft roader. Great job. the image that an SUV is just a the best comic eyebrows since Frida unt, exped quis illor seruptatium In the first ad for Kia Rio, our VW Jetta has a lovely insight that family vehicle, this little gem of an Kahlo. Mumbrella media blogger of the year. voles apis abo. Et et eum eos dolut la thin-lipped protagonist is doing his is probably a bit too gently and subtly ad uses would-be grandparents to tell This Nissan X trail spot is a books, software, camera to date list of planned special reports. consequodi consedis de lam, eosanimet best Risky Business/ Fast and Furious expressed. Creeps into Volvo territory the story. Creates new behaviours for moving car brochure. The soundtrack hicimusdae estiisi dis es et, sit aut lis mash up. The car looks good and just as Volvo wants to rev up its a fairly limited soft roader. Great job. is classic cars and guitars. It will miligenimi, quia ium as si ut et unt the track is predictably ironic. The performance credentials. It’s passive, it’s VW Jetta has a lovely insight that probably sell some X-trails because CAptION HERE AbOUt tHE facia con precte vera sitiam assitamus un-amused girlfriend breaks our hero’s sweet and offers the promise of future is probably a bit too gently and subtly it doesn’t do anything to offend. AbOvE IMAgE es apid eicte eos magnihit la qui repuda moment – much in the same way as in nostalgia. expressed. Creeps into Volvo territory This is what I imagine Brandpower ipsapicto quae siti con re, aligendi sum the earlier funnier Kia Sportage TVC The Kiwis used to do classic Toyota just as Volvo wants to rev up its would do if they took on the

56 ENCORE ENCORE 57 November 2011 November 2011 equipment and more. The Significant Seven Profile

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The Significant Seven: Drivetime producers had unbelievably great weather since we’ve been doing DOBBO: THE SOMETHING the series.” INfLATING buDGETS YOu kNOw ThE We profile the seven most terra nova hasn’t only suffered from a physical We speak to industry strain on the production. producer david fury (lost, pERSONaliTiES RADIO SOMETHING 24) left because of ‘creative differences’ with writer/ THE LATEST exec producer Brannon Braga whose last creation was aNd vOiCES Check out the latest stuff and that yo the high concept flashforward that never secured REGULARS a season 2 due to convoluted storyline and dropped Of dRivE You know the personalities and voices of drive time ratings. the other major problem behind the scenes came as the whole writing team was fired before being TimE RadiO. radio. now meet the producers that make it all happen rehired again. the pilot alone was rumoured to cost $us20m NOw mEET ThE AD CRITIC “tHIS IS SPACE HERE FOR A QUOtE RELAtING tO tHIS PAGE while the show has been deemed the most expensive David Cook Jeremy Black Mike Cass Clint Drieberg Carly Humby Kaitlyn Sawrey Amie Meehan onfidence was suitably high for fox only to have it ravished not only by dinosaurs but region. cassar doesn’t have an exact figure but, “a program ever made – Britain’s the independent has PRODUC\ER PRODUCER PROgRAMMINg DIRECTOR PRODUCER ExECUTIvE PRODUCER ACTINg ExECUTIvE ExECUTIvE PRODUCER Robin Hicks on why lion nathan beer when the bankable spielberg wanted to torrential downpours and financial upheaval meant good percentage of our total budget has been spent the entire series at $us70m, with each minute on Drive with Richard Glover on Ant and Becks on ARN’s Mix FM Nova 100 Melbourne Jono and Dano on ARN’s Fifi and Jules on Austereo’s Ben Fordham Sydney AS A HEADING AND A QUOtE POSSIBLY?” pROduCERS PRODUCER commercials are great tell a story that blended an apocalyptic this Jurassic tale wasn’t to be a walk in the park. here, minus post and things we’re doing in the states. screen costing $200,000. 702 ABC Sydney Sydney and Melbourne Overseeing Meshel, Tim and Marty Classic Hits Today network Hack on Live on 2GB C future with time travel and dinosaurs. the other side of the world only to have it ravished obviously you’re biggest expenditure is production an over-achieving australian dollar hasn’t helped. ThaT makE iT 3pm – 6pm Mon – Fri 4pm – 7pm Mon – Fri nationally on Nova 4pm –7pm Mon – Fri 4pm – 6pm Mon – Thur 5:30pm - 6pm Mon – Fri 4pm – 6pm Mon – Fri spielberg was in his element. not only by dinosaurs but torrential downpours and when you’re doing any tv series and because our “when i first i arrived,” says hodges, “the australian 4pm – 6pm Mon – Fri it began strongly. fox, rather than commissioning financial upheaval meant this Jurassic tale wasn’t to be production is 100 per cent in australia, a lot of it is dollar was at 80 cents to the american. it shot up to all happEN David Cook’s radio career began over With the program since its inception, After eleven years of 3am wakeup calls A job application mix up led to a Kaitlyn Sawrey was in the third While completing a journalism degree just a pilot, went ahead and commissioned an entire a walk in the park. the other side of the world only to spent here.” 110 cents, so that’s 30 per cent of our budget gone.” twenty years ago when he joined Jeremy Black is the “adult, parent, After a recent line up shuffle seeing for the breakfast shift, Clint Drieberg career in radio for Carly Humby. year of a business and journalism at the University of Western Sydney, 13 episodes. emmy-winning director/producer Jon have it ravished not only by dinosaurs but torrential likewise, the southern Queensland filmmaking hodges felt the pinch in his department. “i had cassar (24), is one of a multitude of executive downpours and financial upheaval meant this Jurassic community is benefiting. “we’ve got about 150 regular the same amount on 24, despite terra nova being the BBC World Service as a trainee. counsellor and sometime shoulder to Nova’s drive team Fitzy and Wippa is enjoying the sleep in that producing After applying for a sales coordinator degree at Queensland University of Amie Meehan scored a job at her local influential people working SEAN SEAN Australia’s most influential producers on terra nova. he says it was a smart thing tale wasn’t to be a walk in the park. crew members depending on the scenes for the day. rumoured the most expensive tv show ever made. leaders about their plans, After learning the technical craft cry on,” of the Ant and Beck’s family. move into the breakfast slot, Meshel, drive time radio affords. Originally vacancy at the Austereo Network, Technology lamenting the lack of jobs newspaper, the Hills News, where to do on fox’s behalf. “when you’re making a sci-fi we can get up to 300 on a big extras day. we haven’t it’s supposed to be a futuristic show and i had about of radio, he made the rounds of the Overseeing a team of four, including Tim and Marty find themselves in hailing from Perth, Drieberg studied Humby found herself interviewing in the media when fate intervened. she learnt the ropes of the newsroom. CUMMINS, CUMMINS, show you don’t just find a set, you have to build it and brought a lot [of americans] over to be honest – $100,000 to do the vehicles, which was enough to buy public broadcaster before starting an the hosts, Black says the greatest the drive hot seat. When we spoke to broadcasting at the Western Australian for a programming coordinator role At a party, Sawrey crossed paths with It would be several years before she if you’re going to the expense of building it you may as “The most overwhelming about 75 per cent of the departments are keyed by four jeeps and paint them green. this is our Batmobile independent production company challenge of drive is doing something Mike Cass, the program was about Academy of Performing Arts and instead. As luck would have it, she Conor Duffy, a reporter on the 7.30 made her mark in radio. From print Executive Executive well commit to 13 episodes.” australians. we were very happy with, and still are and i’ve got to compete with someone with a million in the early 1990’s creating radio different in a highly competitive time go to air for only the twelfth show. during a work experience placement scored the position and kept the gaffe Report and he slipped her the number to broadcast, Meehan joined the ABC sci-fi fans are optimistic yet anxious. this is a series part of this journey is very happy with what Queensland has to offer,” says dollars… and we’ve got $50.” documentaries for broadcasters slot. (Ant and Becks has a 6.4% share According to Cass, the transition for stumbled across producing. He has to herself for six months, long enough of Steve Cannane, the founding as a runner for the news analysis Director, Director, that was due to air in may struck by a multitude of how much support I’ve cassar. the show will access the location offset to help ease including Radio 4 and 5 Live. Four in Sydney and 6.1% in Melbourne.) Brisbane’s local breakfast team to been with MCM for the past year after to become established at the network. presenter of Triple J’s Hack program. program Lateline prior to applying for problems. But cassar assures that with spielberg the burdon, but cassar agrees, “when you’re spending HOLLYWOOD ON THE GOLD COAST years ago, Cook made the move down The show appeals to a mainly female national drive has simply been a case working his way across the country By putting her hand up to help out on Duffy encouraged Sawrey to pitch a cadetship at 2gB. Missing out on CumminsRoss CumminsRoss at the helm the end result will satisfy. the master received from the industry, the kind of money we are spending, it adds up.” under and set up camp in Melbourne audience with the typical listener a of up-scaling an already successful from Perth’s 6PR to Brisbane’s B105 shows including Hamish and Andy, a few stories to Cannane. Hoping the role, Meehan returned to the world filmmaker is very hands on, from casting choices to the decision was made to film on the Gold coast cassar won’t give a price per episode, but he producing 774 ABC Melbourne’s drive 35-year-old mother. “There’s just no product. “It’s easy to forget that before and Sydney’s 2UE. Produced by MCM she soon became the go-to girl at the to pad out her portfolio, Sawrey was of newspapers spending a year at the script notes and advice about the dinosaurs and special friends and family, and the and in its hinterland after a major scout of locations downplays the costs. “Believe it or not, as difficult as time offering before heading north real way of knowing everybody who’s they were doing drive, in Brisbane, for the Australian Radio Network, the station, an opportunity she parlayed hopeful but not expectant of full time Penrith Star. In 2002 she joined 2gB There are some unwritten rules in Of the bunch, the Toyota Rav 4 is There are some unwritten rules in expressed. Creeps into Volvo territory effects. “he has a level of expertise that none of us can around the world by director alex Graves and original our subject matter is, we’re still equal to what a high parallel so we listen when he speaks. another thing community at large.” production designer carlos Barbosa. end network show is doing. in our case, we have a big to Sydney at the start of 2011. Cook, driving around in their car and what they were the number one breakfast Jono and Dano show goes out to 23 into a producing gig. Five years on, work. In 2005 she joined Hack as working her way from the newsroom car advertising. So let me write them. close to perfect. Wanting to dispel the BOOM SHAkE tHE ROOM BOOM SHAkE tHE ROOM car advertising. So let me write them. just as Volvo wants to rev up its spielberg did was assign us Jack horner. he is the rumours abound the Gold coast nearly lost terra outlay in the set-build which, spread out over 13 along with two other producers, puts they’re listening to so all you can do show,” Cass explains. As we go to print, stations around the nation. “For any Humby is the executive producer of their Brisbane reporter and stepped to a producing role on Chris Smith’s Firstly, show the metal. Secondly, image that an SUV is just a family Firstly, show the metal. Secondly, performance credentials. It’s passive, it’s dinosaur expert who consulted for spielberg on all ten weeks into pre-production Barbosa was fired. art nova after Queensland’s heavy flooding that struck as episodes becomes cheaper, and over another season, the 702 drive time offering to air each is hope you’re putting out the best the next round of radio ratings are due radio show, you want to be number the Fifi and Jules show which goes out into the role of executive producer in afternoon show. A break from radio whomever you pick to feature as the vehicle, this little gem of an ad uses whomever you pick to feature as the sweet and offers the promise of future the Jurassic park movies. no dinosaur gets designed direction and style was already locked in whenJoseph the pilot was in full swing in december and January. cheaper again.” weekday catering to the greater Sydney material,” Black explains. He aims to to be released which will shed some one but because we’re a national show, across the Austereo Network. When March this year. For the uninitiated, with a stint at Nine’s morning show driver, they should connect with the would-be grandparents to tell the story. driver, they should connect with the nostalgia. without Jack’s consent.” hodges (24) replaced him. hodges says, “the best the rainfall caused damages and delays. “luckily we audience as it personifies the brand. Creates new behaviours for a fairly audience as it personifies the brand. The Kiwis used to do classic Toyota area and commanding an impressing deliver an entertaining, compelling and light on how successful the transition it’s a harder numbers game to play,” Hamish and Andy set off overseas Hack is a current affairs program Kerri-Anne followed and when Ben however, to build an entire colony in a jungle on was to describe it as was an arranged marriage i’d were on higher ground with our sets,” says cassar. “it THAT’S A WRAP Thirdly, show the car moving. A limited soft roader. Great job. Thirdly, show the car moving. A commercials in the 80’s and 90’s. The 11.9% share of the timeslot. Despite family friendly program for the school has been, a move Cass has overseen Drieberg explains. The Jono and Dano in January this year, Humby made aimed at 18 to 24 year olds. “It’s not Fordham joined 2gB in January this the other side of the world only to have it ravished eventually fall in love with.” he got the job on the blocked access to some of our sets but what did hurt as proud as cassar is, he isn’t counting his the non-commercial nature of the run. Prior to launching the Ant and in a hands on role. Cass himself is no philosophy is the three F’s: fun, family it known she wanted to be involved junior PM,” Sawrey explains, referring year, Meehan was offered the role of demonstration always works. Ask Top VW Jetta has a lovely insight that demonstration always works. Ask Top Crump series and “Bugger” comes to not only by dinosaurs but torrential downpours and grounds he didn’t change anything, however, explains was the rain that came with those floods. that was pterodactyls before they hatch for a second season. WHAT program, Cook keeps a close eye on Becks show in 2010, Black spent time stranger to transitions deciding to call and friendly. “Unlike some radio shows with the team that stepped into the to the ABC Radio National current executive producer for the talkback within a particular creative Gear. is probably a bit too gently and subtly Gear. mind. Then they went bush for about creatives review the latest financial upheaval meant this Jurassic tale wasn’t to be hodges, “after three weeks i persuaded them the tough. when they were shooting the pilot it became “there hasn’t been any official announcement and challenges, and views on the ratings. “The ratings are a good at Nova as well as a stint in television Australia home at the start of 2011 that shock or rely on stunts to attract timeslot. The industry has kept a close affairs program. While other drive- program. The show’s target audience is All of the commercials I have expressed. Creeps into Volvo territory All of the commercials I have ten years. And this spot for Toyota a walk in the park. location was wrong. the first location was very very difficult dealing with that amount of rainfall.” there won’t be until we air. it will be all based on DO YOU indication that you are getting it right. at Today Tonight, his most recent role after working for the UK’s galaxy and listeners, we are more of an inclusive eye on the ratings since the move time shows cater to mums on school over 35, although Meehan points out reviewed here do these basics. just as Volvo wants to rev up its reviewed here do these basics. Hilux perhaps shows where they’ve however, to build an entire colony in a jungle on difficult to build there and the first thing i had to the rainfall caused the shoot to stop temporarily but the numbers we get and we’ll know that in the next Who’s listening? Are you building producing the Jono and Dano show. Choice group where he launched two show,” Drieberg says. “I would hope and Fifi and Jules have fared well runs, the Hack audience varies wildly. a number of younger males call in to In the first ad for Kia Rio, our performance credentials. It’s passive, it’s In the first ad for Kia Rio, our been. Great product demonstration the other side of the world only to have it ravished do was find a new location. the location i chose was the rumours to totally abandon Queensland were false. couple of weeks. the network will make that decision an audience or loosing a certain age Black says the Ant and Becks duo are stations and repositioned Choice FM that anyone can turn the radio on maintaining a decent market share in “We have a lot of tradies listening speak to Fordham. Meehan says many thin-lipped protagonist is doing his sweet and offers the promise of future thin-lipped protagonist is doing his combined with wild fantasy yet not only by dinosaurs but torrential downpours and where one of my mentors, who i worked with on says cassar, “the only reason we would have left is if and we’ll all have our fingers crossed and hope it gets THINK? range.” Cook describes the program young, hungry and the funniest he has London. “I had a great five years in after 4pm and relate to the things the metro markets averaging around on the way back from a job, miners of these listeners have recently made best Risky Business/ Fast and Furious nostalgia. best Risky Business/ Fast and Furious grounded in laconic gumboot financial upheaval meant this Jurassic tale wasn’t to space above and Beyond, had actually shot roar. the sets got destroyed, then that question would have picked up for another year.” EMAIL US AT as an eclectic and unique mix of news worked with. “It’s just like hanging out that role,” Cass says, “but there wasn’t a Jono and Dano are talking about.” 14% in Melbourne and 12% in Sydney. in remote communities, uni students, the switch from FM and relish the mash up. The car looks good and The Kiwis used to do classic Toyota mash up. The car looks good and understatement. The guy eating the pie be a walk in the park. the other side of the world filming has injected a lot of money into the come up but it didn’t happen so we were okay. we’ve despite all the trouble in the background, cassar [email protected] and entertainment and sees his role with your friends every day, minus the job in the UK I wanted after that.” Drieberg doesn’t deny that the ratings Humby is philosophical about the young professionals and a significant opportunity to have their say. “They the track is predictably ironic. The commercials in the 80’s and 90’s. The the track is predictably ironic. The outside the dairy has the best comic BOOM SHAkE tHE ROOM BOOM SHAkE tHE ROOM 30 ENCORE ENCORE 31 un-amused girlfriend breaks our hero’s Crump series and “Bugger” comes to un-amused girlfriend breaks our hero’s eyebrows since Frida Kahlo. November 2011 November 2011 moment – much in the same way as in mind. Then they went bush for about moment – much in the same way as in This Nissan X trail spot is a moving the earlier funnier Kia Sportage TVC ten years. And this spot for Toyota the earlier funnier Kia Sportage TVC car brochure. The soundtrack is classic featuring Grandmaster Flash. Are Kias, Hilux perhaps shows where they’ve featuring Grandmaster Flash. Are Kias, cars and guitars. It will probably sell therefore, for pussy-whipped dorks been. Great product demonstration therefore, for pussy-whipped dorks some X-trails because it doesn’t do 8 ENCORE ENCORE 9 November 2011 November 2011 who lose themselves in retro music? Or combined with wild fantasy yet who lose themselves in retro music? Or anything to offend. This is what I should I show more respect? grounded in laconic gumboot should I show more respect? imagine Brandpower would do if they understatement. The guy eating the pie Of the bunch, the Toyota Rav 4 is took on the automotive category.Sedit WHERE? outside the dairy has the best comic close to perfect. Wanting to dispel the aut event ut magnatecea vollore runtis eyebrows since Frida Kahlo. image that an SUV is just a family aperum etur? industry niche. This Nissan X trail spot is a moving vehicle, this little gem of an ad uses Les dis es ducium evendeb itatet work of their peers. the marketplace. car brochure. The soundtrack is classic would-be grandparents to tell the story. harita vellam eat. EMAIL US AT cars and guitars. It will probably sell Creates new behaviours for a fairly Totati blabore volo tem et aut aut [email protected] some X-trails because it doesn’t do limited soft roader. Great job. dolo tem. Nempor audanda quam sit BOOM SHAkE tHE ROOM BOOM SHAkE tHE ROOM anything to offend. This is what I VW Jetta has a lovely insight that la volor sunte se pore, nis maximagnist is probably a bit too gently and subtly peris eum faccusam, toresciis rent.

56 ENCORE ENCORE November 2011 November 2011 57 DISTRIBUTION

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