The American Jewish Committee
THE AMERICAN JEWISH COMMITTEE
MEMORANDUM
Date: January 5, 1950
To; Alfred L. Bernheim
From: Milton E. Krents
Subject: MONTHLY PROGRESS REPORT OF THE RADIO & TELEVISION DIVISION, DECEMBER, 1950
RADIO
1. Films
Completed
Arranged for Advertising Council News to carry special mention of the Film Catalogue in its December 1950-January 1951 issue. The circula- tion of this pamphlet is over 20,000 per issue. It is distributed to top people in the radio, television and advertising fields.
2. White House Conference
Completed
Produced a five-week series over NBC entitled "Listen to the Children." The National Social Welfare Assembly sponsored the series •which was tied up with the White House Conference on Children and Youth. The entire series was presented as part of the NBC "Living 195Ott prize- winning program series, Saturdays, 7:00-7:30 P.M. The final program on December 2nd was titled "A World I Never Made," and dramatized the problems and insecurities in which teenagers find themselves today as a result of the precarious world situation. The mail response was amazingly good in terms of quality aa well as quantity. Many requests were made for scripts and recordings and arrangements have been made by NBC to place recordings of the series with the United States Department of Education for lean to colleges and other groups which wish to replay the programs.
Pending
Station WMCA, New York, interested in rebroadcasting series. Ed Lukas arranging meeting with Henry Jaffe, attorney for AFRA, to secure possible clearance. Also trying to clear with AFM. - 2 -
3. Bill of Rights Day
Completed
Distributed the second edition of "'The People Take The Lead" pamphlet / to the following for reference on Bill of Rights Day, December 15th:
NBC,ABC,CBS,MBS,WOR,AP, women commentators "Headline Edition," ABC, "News on the Human Side/ WOR
A. Civil Rights
Pending
Brought to the attention of the Civil Rights Department the negative reactions rolling into NBC regarding the ACLU radio show on Bill of Rights Day. Got for them a copy of the script, so that a letter of praise could be written to NBC.
5. Religion
Completed
Rabbi Morris M. Goldberg of Congregation Shaare Zedek appeared on the "News on the Human Side" program, December ,27th, WOR, 6:00-6:15 P.M., to deliver a 30-second prayer.
6. Genocide
Completed
Arranged for the guest appearance of Roger Baldwin on "The Eleanor Roosevelt Program,n WNBC, December 29th, 12:30-1:15 P.M. He spoke on Genocide.
7. Chapter Program
Pending
Prepared a memorandum outlining plans of this division for local stations. These plans involve intensive use of chapter members outside of New York to build up local radio and television station relations.
8, Federal Aid
Completed
Arranged for AJC to get a transcript of Mrs. Eleanor Roosevelt's statement concerning Federal Aid to Education, made on her program. — 3 —
9. Housing Pending Brought to the attention of "The Eleanor Roosevelt Program" that a guest, Mr. Levitt, misinformed her listening audience concerning interracial housing projects. He stated that ultimately they became all Negro or all White. As a result, "The Eleanor Roosevelt Program1* has arranged to invite Charles Abrams, well-known housing authority, to appear and discuss the situation in non-segregated housing. Interview to be recorded January 8th; broadcast shortly thereafter.
10. Brotherhood Week
Pending
Publicizing for Brotherhood Week the Bronx River Community Center, soon to be opened in a low-cost housing project. For the first time the YWCA and a Jewish organization (JANC) will join in servicing the needs of the community through this Center.
11, Intercultural Education
Publicizing Freedom House exhibition of the Committee on the Art of Democratic Living.
Met with Dr. Laurence Foster of Lincoln University to assist him on an intercultural radio and TV series. Set up appointment for Dr. Foster with Ruth Trexler of ABC network.
12. Publication
Completed
Completed the new Radio and Television Bulletin,
13. Richards Case
Working on possible articles about the Richards case appearing in Billboard and Broadcasting Magazine. - 4 -
Broadcast Music. Incorporated
Pending Prepared a list of important dates for BMI for possible use in their Radio Library Service. Continuing to work with BMI on developing appropriate script material.
15. Youth
Pending
Arranged for Dr. Ethel Alpenfels to appear on Dorothy Gordon's WQXR "New York Times Youth Forum" on January 6th, 10:15-11:00 A.M.
16. American Heritage Foundation
Pending
Spoke with American Heritage Foundation about future cooperation. The Foundation definitely interested, and will hear from it shortly in this regard.
17. Labor
Pending
At Dave Sigman's request, will collaborate with Harold Franklin of ADL to place network broadcast of Morton Wishengrad's labor script version of "Unfinished Business."*
18, Miscellaneous
Completed
Arranged for rebroadcast of recording titled "Panel of Americans," Station KXOK, St. Louis, Missouri, December 2nd. - 5 -
TELEVISION 1. Weekly AJC Television Program Completed Presented the following "Morning Chapel" programs on Dumont Station WABD, Fridays, 9:15-9:30 A.M. Rabbi Morris N. Kertzer interviewed the following; music was provided by cantors from the Hebrew Union School of Sacred Music. December 1 - Special Hanukkah program with Mrs. Temima Gezari, Director of Art Education for the Jewish Education Committee. December 8 - Lou Goldberg, Chairman of the Board of Trustees of the Israel Community Center of Levittown, Long Island. December 15 - In honor of Hadassah Week and the 90th birthday of Henrietta Szold, the guest was Mrs. Rose Halperin, President of Hadassah. December 2? - Rabbi David J. Seligson of Central Synagogue discussed new trends in Reform Judaism. December 29 - Judge Jonah J. Goldstein of the General Sessions Court discussed the work of the Federation of Jewish Philanthropies.
Pending Planning ttMornlng Chapel" programs for the month of January.
Spot Announcements Completed ECP's department prepared twelve more spot announcements for the Dumont Television series "Captain Video," Mondays through Fridays, 7:00-7:30 P.M. These spots are constantly used by the "Captain Video" series, as well as "Magic Cottage," Mondays through Fridays, 6:30- 7:00 P.M., and others.
3. Bill of Rights Day Completed . / Arranged for Bill Stern to do a special Bill of Rights Day program on v/ his NBC-TV show "Remember This Date," December 19th, 3:3O-4.:OO P.M. - 6 - Bill of Rights Day (continued) Completed (continued) Sent second edition of "The People Take The Lead" pamphlet to the following for reference on Bill of Rights Bay, December 15th: Dumont Television "Headline Clues," Dumont
Films Pending Met with Ted Cott, Manager of Station WNBT, about presenting a film series on this station. Mr» Cott accepted series idea; making arrangements for the series to be started early in 1951. Trying to line up name personality to introduce the series and appear on each of the programs. Will also line up guests for interviews where length of program lends itself to such an interview.
Intercultural Education Pending Attempting to line up some appropriate American Jewish historical figures for possible use by NBC's children's Western series, "Gabby Hayes," Sundays, NBC-TV, 5:00-5:30 P.M.
6. Television Cartoon Films Pending Art work, copy and music have been completed for the three one-minute television spots. Filming and recording, which were to have been completed during December, have been delayed, and we are now attempting to get this work done in time for distribution during Brotherhood Week. Prepared copy for publicity brochure.
7. Brotherhood Week Pending Through Will Katz of our Chicago office, suggested program idea of "The House I Live In" song for the Dave Garrovi/way TV program which originates in Chicago over the NBC-TV network,, 8. Miscellaneous Pending Through Will Katz's contact with the "Stud's Place" TV program, attempting to develop program idea - NBC-TV network. THE AMERICAN JEWISH COMMITTEE MEMORANDUM
To Richard 0. Rothschild Dafe
From Milton Eo Krents
Subject MONTHLY PROGRESS REPORT OF THE RADIO & TELEVISION DIVISION FOR FEBRUARY, 1950
RADIO
I. PROJECTS
A, Completed
lo Franklin D, Roosevelt, Jr., recorded a one-minute spot announcement for Hadassah's program "Storyteller1s Playhouse,* NBO, February 13th. He spoke on World Jewish Child's Day and the need to help Israeli DP youngsters. 2. Arranged for Dr. Bernard Bamberger, President of the Synagogue Council of America, to appear on a special NCCJ Brotherhood Week program and present the volumes "The Jews* to Rev. Everett Clinchy, February 19th, NBC. 3» Bill Stern read "The Two Fighting John L, Sullivans" during Brotherhood Week, NBC, 6i 3O-6i 1£ P.M. 4* Arthur Mayer recorded an interview for the "Hi Jinx" program, February 23rd, He discussed the German situation. Date for broadcast will be set shortly. 5* Secured a recording of Elmo Roper's program of February 26th, CBS, Mr. Roper discussed the FEPC bill. Arranged a meeting to listen to this record with Alfred Bernheim, Sonya Kaufer and Theodore Lesces, 6. Morton Wishengrad's script, "Young Man In A Hurry," was presented by the "Cavalcade of America* program, NBC, February 28th, 8»00-8i30 P.M. The story was told of Joseph Gerber, young Jewish DP of Hartford, Connecticut, who invented a most important new engineering device. Met with John KLoppman of Batten, Barton, Durstine and Osborn, agents for "Cavalcade of America," to discuss publicity for the program, 7. CBS included material about discrimination in housing in several programs on housing - one with Charles Abrams, another with Congressman Javits, It also plans on doing more on middle income housing. It will not, however, do a complete network program as suggested for the New York State Committee on Discrimination in Housing. Also checked NBC, ABC, and MBS, Each network interested, but concerned about the reaction of its Southern stations, 8. The annual Brotherhood Week award to radio by the NCCJ was made to Elaine Carrington, writer of *Pepper Young's Family," daytime radio serial, for furtherance of better intergroup relations. The annual Brotherhood Week award for an outstanding one-time radio program was given to "Punishment Without Crime," of the "Living-194.9n series* - 2 -
B# In Process 1* Arranged for NBC to broadcast parts of Mrs. Eleanor Roosevelt1s speech at the luncheon given by the Committee for Federal Aid to Public Education on March 6th. Parts of the speech will appear on news broadcasts. Planning to continue work on the project, ..;« •
2O Handling the "Operation Sports for Israel" campaign for the Children to Palestine organization. This is a campaign to collect sports equipment for the children of Israel. Contacted Mel Allen, Melvyn Douglas and Quentin Reynolds and secured their promise to participate in this campaign. Working with the following programs for possible interview or spotsj Martha Deane, W0R - using spot on March 3rd, 10:4.5-11*00 A.M. ••Luncheon at Sardi*s,* WOR - interviewing Mel Allen, March 4th, 1:00-1J30 P.M. Kate Smith, MBS - will do a plug during week of March 6th, 11:45-12:00 Noon The Fitzgeralds, WJZ - will make reference, 8j15-8:55 A.M. •Hi Jinx,* WNBC - interviewing Melvyn Douglas; recording to be made March 16th; date for broadcast to be set shortly Nancy Craig, ABC - would like to interview Quentin Reynolds if he has not spoken on any other network about his new book , Joe DiMaggio Show, CBS - if it continues on the air, they will definitely do an interview ••Second Mrs, Burton," CBS - will let me know shortly about doing - an interview or spot announcement "Sports for All," MBS - waiting to hear about interview or spot "Sports Review," CBS - interested in interviewing Mel Allen or substitute; will advise definitely shortly . .. „•
3o Wrote 2l-page script for the Allied Jewish Appeals Philadelphia rally on March 19th. Secured Sam Jaffe to take one of the roles. Have been working on other top names to appear in this production, 4, Arranged for Nancy Craig to interview Dr, Louis Finkelstein to discuss the new book series "The Jews," March 30th, ABCO 5, Still working with Martha Deane on the possibility of interviewing Ethel Alpenfels about the "Studies in Prejudice* book series, Mary Margaret ' - ' McBride interested in having a guest speaker on "Prophets of Deoeit." Norman - Corwin interested in possible UN broadcasts based on the series. - 3 -
6. Met with Mr0 Levitan, ABC-TV, to discuss the possibility of *0n Trial" doing a special telecast on the "Studies in Prejudice* book series. Trying to arrange program; subject: "Should Teachers Be Investigated and Examined to Determine "Whether They Are Prejudiced Before Receiving Teaching Commissions?11 7. Sent John Wyatt, TOR, a story about Roland Baxt, Executive Director of New York's Federation Employment Service, which places men over the age of forty* five. 8. Sent the "Answer Man" question on Genocide for possible use, 9. Waiting to hear from "We Take Your Word" about analyzing the meaning of the word Genocide, 10, Sent fact sheet on Genocide to Gabriel Heatter, MBS, for reference on his program, , U, Prepared format for radio show starring Arthur Mayer, Now working on audition script and recording, 12, Secured permission from John Hersey to do an adaptation of his book *The Wall* for our Passover program, Knopf Publishers informed us that they have received requests from other Jewish organizations for radio rights, but that we have priority and should permission be granted to the other organiza- tions, it will be only after our program has been presented, 13. Working on publicity for Girl Scout Week« Sent them spot announcements, round-table discussion, and fact sheets for distribution to their local groups all over the country. Further publicity is under way, 1U* Having spot announcements prepared for the Girls' Clubs of America conference to be held April 21-23, Have completely outlined campaign for Girls' Clubs Week, May 14-21. ' ; . • ,
II. MISCELLANEOUS ' ' ' ' . ' A, Completed 1, Secured Elmo Roper script of December 18, 1949, for Theodore Lesces, 2, Secured "America's Town Meeting of the Air" script of January 31st, for Naomi Grand, , . 3, Secured "Jack Armstrong* script of February 2nd,for Dr, Fineberg, 4, Handled all distribution of scripts and recordings. - 4-
TELEVISION III, PROJECTS A. Completed 1, Arranged the following programs for "Morning Chapel,* Dumont Television, Fridays, 1O:4.5-11»OO A.M. Regular participantsj Rabbi Emanuel Green and Cantor Samuel KLigfeld of the Genesis Hebrew Center, Crestwood, New York, February 3 - Samuel Citron of the Jewish Education Coranittee told about the plays being given for Jewish children by the JEC, , February 10 « Rabbi Green discussed the Hydrogen Bomb and answered questions that had been sent in by our audience, February 17 - Miss Leah Jaffa and Cantor KLigfeld did a special program for Jewish Music Month, ' February 24. - Special Brotherhood Week program on Forest House with • i Dr. Francis Turner, head of the Adult Education Depart- ] ment of the Board of Education, and Mrs. Arthur Mayer„ . I
2, Arranged for '•Headline Clues,* Dumont, to interview Mel Allen, February 3rd, 12:00-12:30 P.M., to discuss the "Operation Sports for Israel" campaign for the Children to Palestine organization, 3, Produced the following two "Television Chapel* programs, WP3X, 7:15-7:4.5 P.M.: February 5th - program devoted to Jewish Music Month; special script presented with Alexander Scourby as narrator; Cantor Samuel KLigfeld of the Genesis Hebrew Center, Crestwood, . New York, and Sara Fogel sang appropriate music; Mollie Rabinowitz was at the piano, February 26th- Purim program; adaptation of Morton Wishengrad's script nA Song for Queen Esther," adapted by Morton Clurman, Aline MacMahon starred as narrator; Dr0 David de Sola Pool of the Spanish and Portuguese Synagogue delivered an address; a chorus of children from the Emanu-El Brotherhood Settlement House sang appropriate music,
4, Three children of different races and religions appeared on "Small Fry Club,* Dumont, February 9th, 6:00-6:30 P.M., to tell about Forest House and the work that is being done there. 5, Listened to and did a report on the Menasha Skulnik telecast, NBC-TV, February 20th, 6, The "Snigglegrass" television cartoon was used by the NCCJ during Brotherhood Week and placed on at least forty television stations throughout the country on only three days1 notice, , - 5 -
B, In Process ':•' ... 1, Sent WPIX Brotherhood Week material,, Checking on spots used, ' K • '
20 Jerome Nathanson, chairman of the Committee for Federal Aid to Public Education, will appear on "Headline Clues," Dumont Television, March 3rd. I2s00-I2»30 P.M. _L - - 3« Handling the "Operation Sports for Israel11 campaign for the Children to Palestine organization. This is a campaign to collect sports equipment for the children of Israel. Contacted Mel Allen, Melvyn Douglas and Quentin Reynolds and secured their promise to participate in this campaign. Working •with the following programs for possible interview or spotsi ••Dinner at Sardi1 s," WQR-TV - interviewing Mel Allen, March 1st, 7J3O-QIOO P.M. • , Dumont Television will use 3-minute spot announcements. Sending pictures for television spot "Small Fry Club,11 Dumont - will do a special plug . • • , WPIX - will try to do spot announcement . Guy Lebow, WPIX - would like to interview Mel Allen at the ice hockey show being held, March 5th, 12th or 19th„ If Allen cannot make it, we will get someone else • , - Wendy Barrie, NBC-TV - indicated interest in interviewing Melvyn i Douglas or Quentin Reynolds, March 7th or 14th Kathy Norris, Dumont - waiting to hear about interview • ' ' "Little Old New York," with Ed Sullivan, WPIX - waiting to hear N , :' about interview ' . "Vanity Fair," CBS-TV - would like to interview Quentin Reynolds, ' • March 7th or 8th ^ . I' "Captain Video," Dumont - waiting to hear about doing a special spot Arthur Godfrey, CBS-TV - will do a plug, March 8th, 8:00-9j00 P.M. * A. At the request of Aline MacMahon, arranged for "TV Reporter," WPIX, to do a spot announcement on George Bernard Shaw's play "Saint Joan,w Also arranged for WPIX to do several other spot announcements in this regard. 5. Arranging "Morning Chapel" programsfor March 3rd - special Purim show; March 31st - with Dr. Nelson Glueck, 6. Arranging "Television Chapel" program for April 16th, WPIX. - 6 -
7. Attempting to make an appointment with the writer and producer of the children*s television series, "Captain Video,11 Spoke with Franklin Bruck, AJC chapter member, who is arranging for the meeting, 8. Working on possible program on wThe Goldbergs" to be done for Girl Scouts' Birthday Week, Further publicity for Girl Scout Week is under way. 9. Met with Edward Royal of the Advertising Council to discuss further plans for our television cartoons. He indicated that the Advertising Council was prepared to go all-out in production and promotion of the cartoons. ,1 Richard C. Rothschild April 7, 1950 Milton 1. Krents
MOITHLT PROGRESS REPORT OF THE R1DIO & TELETISIOI DIYISHW FOR MARCH, 1950
1. Rabbi S. Qershon ievi of tho Jaaalsa Jewish Center, his daughter Tickle, and CSantor Sanuel KUgfeU, reenaeted parts of the Seder eereaony on tho "Morning Chapel* television prograa, Dunont Station WABD, March 2Ath, 10t45-Ut00 A.M. 2, This departaent wrote seript and produood spoeial Passover program on "Television Chapol" HPXXy Maroh 26thf 7il5-7t45 P.M. Cantor 9tnuol KUgfold and Moman Roso, voll-knovn radio and tolorision narrator, starred in tho produotlon.
|# Rooeivod pomisslon fron John Horsoy and Alfrod A. Knopf Publishers to do tho OXOIUSITO radio adaptation of "Tho lsll«" Presentation was done on the Mutual Broadcasting System network, Maroh 30th, 9s30-10t00 P.M. Melvyn DougUs starred in the Morton Wishengrad adaptation* Mo further radio prograas on "The Wall" will be permitted for five years. Am Dr. Melson Olueok, President of the Hebrew Union College - Jewish Institute of Religion, appeared with Rabbi Eaanuel Green and Cantor Samuel Kllgfeld on the "Morning Chapel" television prograa, Duaont Station WABD, March 31st, lOt 45-11100 A.M. 5. Rabbi Morris I. Xertser and Cantor Saanel nigfeld appeared on "Headline Clues," Dunont TeloTislon, Maroh 31st, 12IOO-12I30 P.M. They explained the basio ideas behind the Passover holiday and sang the traditional ausis* 6, Produced CBS Metwork show, Mareh 31»t, 4i3O-it55 P.M. Or, David do Sola Pool of the Spanish and Portuguese Synagogue explained the syabols of the Seder; San Jaffe, well-known stage and sereen personality, told the story of the exodus; and Senator Herbert H. Lehaan delivered a special Passover aessage* The traditional ausie was sung by Cantor David Putteman and the Choir of the Park Avenue Synagogue* 7* The Rational Federation of Teaple Youth will send a youthful representative to explain the aeanlng of Passover as it relates to young people all over the world, on the "Morning Chapel* television prograa, Duaont Station WABD, April 6th, 10t45-llt00 A.M. - 2 -
RADIO I. PROJECTS A. Completed 1. The following program did apeelal intervlowB or epota for the "Operation Sport* for Iarae!* eaapaign, eponaored by the Children to Palestine organisations Martha Deane, WOK - used apot oa Maroh 3rd, 10tA5-lltOO A.M. "Luncheon at flazdiit," WSL - latonrlovfd Mai Allen, Maroh It Ofr.lt 30 P.M. Kat« aalth, MBS - did a plug during mk of Karoh 6th, 12IOO HOOB Artbtur Godfmy, CBS - fur* threo plugi during weak of March 13th, 10.15-11.30 A.M.
Th* Fit»g«raldB, WJZ - aadt raf«roaa«9 8.15-8J 55 A.M.
2. Arranged for plugs and intorrlow for tho Girl Soouta1 38th Birthday on tho folloaiiig progruut Daring w—k of Maroh 12-lS, Matval H«wsr#«l, MBS, 10:15-10,30 P.M. Dorothy and Diok, WOR, 8tl5-8t 55 A.M. Margaret Arlea, WCBS, 8i30-9«00 A.M. Tho Fit«g»rald«, WJZ, 8:15-8.55 A.M. Manor Craig, ABC, 1:15-2.00 P.M. Arthur Godfrey, CBS, Maroh 16th, 10.15-11.30 A.M. Reimn Brokonahiro, WHBG, Maroh 17th, 12115-12.30 P.M. Fred Waring, NBC, Maroh 18th, 10:00-10,30 A.M.
3. Maroua Cohn arraagod for Drew Pearson to plug the Protoatant Church World Service D.P. oaapaiga on hia progrwi of March 12th, ABO, 6,00-6.15 P.M. A. Dr. Slavaon «aa lnterrLoved on Katelle Steraberger'e prograa, WLIB, Maroh 29th, 5.15-5.30 P.M. 5* Prepared letter for JDA deaorlbiag tho aetifltioa of the radio and telerlaion division in detail. 6. ECP'a department prepared four apot announeenenta for the Oirla1 duba of Aaorioa Conferenee. Theae have been distributed to looal atationa throughout tho oountry. - 3-
In Pr
1. Margaret Arlen will do a special plug on Forest HOUM for its fifth annirersary, WCBS, April 1st, 8»30-9tOO A.M. 2, Arranged for Haney Craig to interview Dr. Louis Finkelstein, They will discuss the recently published book scries "The Jews," ABO, April 4th, li 15-2.00 P.M. Special plug will bo glron to tho UJA campaign, 3. Arranged for Marc Vosk of tho Scientific Boooaroh Departncnt to appoar oa Estollo Stemberger's program "lou ami tho Mow,* to discuss •Studios in Prejudice," WLIB, April 7th, 5tl5~5t3O P.M. 4, •Gavaleade of America" will present Morton Wiahongrad's aoript "Oitiaon Strana** tho story of Mathan Straua, IffiC, April Hth, 8iOO-8»30 P.M. Publiaity a«nt to roprosontativos an! 5. Prepared format for radio show starring Arthur Mayor. Mow working on audition script and recording, 6. Enlisted Arthur Mayer* s aid in Making contact with Max Kriandler of the 21 Glub, in order to insure securing stars for future productions, 7. Attempting to place Miss Sola Ben Yehuda and Mrs, Elleser Ben Yehuda on •Wo the People." 8. Working on publicity far "The Authoritarian Personality." Suggested that Louis Wirth be contacted for possible "Chicago Roundtablc" discussion of the book, with Professor Wirth as participant* 9. Helping publicise new exhibition of children's paintings at the Jewish Museum, 10, Helping United Parents Association publicise UPA Week, 11, Working with United Jewish Appeal In helping its radio department secure personalities to speak on radio and television during the UJA campaign, 12. Completing the ""Operation Sports for Israel" campaign fcr the Children to Palestine organisation. The Joe DlMaggio Show will return to tho air shortly and will do a special plug, "Hi Jinx" recorded an interview with Melvyn Douglas, Will be broadcast In a couple of weeks* •V Ti 13. Still working with Martha Bcanc on the possibility of interviewing Ethel Alpcnfds about the "Studies In Prejudice" book series, 1*. Arranging to send mere material to John Wyatt, news commentator on WQR. 15. Waiting to hear from the "Answer Man" program about doing a special question on Genocide. 16, An article about Morton Wishengrad's script "The Carnal and I" included in the \ book "The Best One-Act Plays of 1949-90," (to be published shortly), will appear in the next -4-1
17. Handling Girls1 Glube of America radio and television campaign for Girls* Clubs Conference, April 20, 21 and 22, and Girls' Clubs Week, starting Mother's Day, May 14-21. Trying to place spot announeeaents or guests on a nuaber of programs,
IB, BCR and 1ISK act with Sydney Kays of 0B8 to diseuss ooopsration with Arthur Godfrey,
If # Working with Ben Hanft on JM stag* presentation April 27th.
XX. WSCELLAJIEaJS
A. 1. At ths request of Martin Bursten of HIAS seoursd recording of "Cavalcade of America" reoording of "loung Man In A Hurry." -A r X 2, At Or, Fineberg's request, secured infonation about Riohard Jaffe,
3. Handled all distribution of scripts and recordings.
xn. PROJECTS A. Ooaplctci 1, Jeroae Nathanson, ohalraan of the Coaaittee for Federal Aid to Public Education, appeared on "Headline Clues," Dumont Television, March 3rd, 12*00-12*30 P.M. 2, The following prograas did special interviews or spots for the "Operation Sports for Israel* eanpalgn, sponsored by the Children to Palestine organisation* "Dinner at Sardi's," WOH-TT - interviewed Mel Allen, March 1st, 7t30-8t00 P.M. Dunont Television used 3-alnute spot announeeaents "Front Bow Center," Duaont - gave plug, March 5th, 7i00-8i00 P.M. Wendy Barrle, KBC-TV - gave plug, March 9th, 7t30*7t45 P.M, Tineent Lopez, Duaont - gave plug, March 18th, 8t00-8*30 P.M, Guy Lebow, WPU « interviewed John Bud Pelaer, WMGM sportscaster, March 19th, it00 P.M. "Stall Fry Club," Duaont - did special plug WPU - used spot azmounooaents
3, Arranged for plugs and interviews for the Girl Scouts* 38th Birthday on the following programs*
During week of March 12-18*
•Judy Splinters," HBC-TV, 6*00-6*30 P.M. "Headline dues," Dunont, 12*00-12*30 P.M. "Saall Fry Club," Duaont, 6*00-6*30 P.M.
Fred Waring, CBS-TV, March 12th, 9*00-10*00 P.M. The Goldbergs, CBS-TV, March 20th, 9*30-10*00 P.M, m 5 - "f
4* Arranged the following programs for "Morning Chapel," Doaont Station WABD, Fridays, 10iA5-lli00 A.M. Regular participants! Rabbi Emanuel Green and Cantor Samuel Kligfeld of the Genesis Hebrew Center, Crestwood, New York. March 3 - Rabbi Philip Goodmn of the Jewish Welfare Board, together with his children and Rabbi Emanucl Green and his son, presented an explanation of the Purim holiday, March 10 - Abraham Carnow, President of the Genesis Hebrew Center and Treasurer of the Bulova Watch Company, spoke on "A Layman Looks at the Bible." March 17 - Dola and Mrs, Elleser Ben Yehuda spoke about the Hebrew language and its revival as a Modern living force. March 24 - Sabbi S. Gerahon Levi of the Jamaica Jewish Center, his daughter Tickle, and Cantor Samel Kligfeld, reenaeted parts of the Seder ceremony* March 31 - Dr. Kelson Glueck, President of the Hebrew Union College - Jewish Institute of Religion, appeared with Rabbi Green and Cantor Kligfeld*
5* At the request of Aline MaoHahon, arranged for TV Reporter,11 WPIX, to de a spot announcement on George Bernard Shaw*a play "Saint Joan," 6t35»6tA5 P.M. Also arranged for WPIX to do several other spot announoements in this regard*
B. In Proa—a 1* Completing the "Operation Sports for Israel* campaign for the Children to Palestine organisation. "Little Old Hew York,* Ed Sullivan's teleoast oa WPIX, will Interview Mel Allen when he returns to Hew York. 2. Still trying to arrange program to discuss the 'Studies in Prejudice" series on the "On Trial" ABC-TV series. 3. Arranging the "Television Chapel" program for April 30th, WPIX* Subjects recently published books "The Jews," editei by Dr. Louis Pinkelstein. Dr. Pinkelstein will appear* Trying to get Dr. Ethel Alpenfels. Cantor David Putterman will sing appropriate music. , Made appointment to see Mr. Gaddigan, producer of Duaont children's series "Captain Video," on April 5th* j Alfred L. Bernheim Ifaijr 5, 1950
F. Milton E. Krenta • MOMTHLY PROGRESS REPORT OF THE RADIO & TELEVISION DIVISIOI FOR APRIL, 1950
• t • t • ' •
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U • • -•' " RADIO ' " ' •- . '. , •.
I. PROJECTS V, 1 / ••• •••:••:'-••. • \ .. ' ' .,-,,; -/ ••",'•••- ' ' • *
*-'•' •,'•-• :^h.. ••.•', • . . '•' '•>=• •••••• A* Completed
1. Margaret Arlen did a special plug on Forest House for its fifth annlrersary, I WOBS, April 1st, 8s30-9100 A.M. 2. Dr. Louis Finkelstein appeared on Nancy Craig's program, ABC, April 4th, n , 1:15-2i00 P.M. He diaousaed the series of books he edited titled "The Jews# Special plug was given to the UJA oampaign,
-i. 'i 3. Arranged for Maro Vosk of the Scientific Research Department to appear on Estelle Sternberger*s program "You and the News," to discuss "Studies in ,; .._. Prejudice,'1 WIB, April 7th, 5il5-5*3O P.M.
•r \ I* "Cavalcade of America" presented Morton Wiahengrad's script "Citizen Straus," the story of Nathan Straus, NBC, April Uth, 3»00-8$30 P.M. Publicity sent - to community representatives and Committee Reporter. ..: 5. "Hi Jinx* broadcast the interview with Melvyn Douglas re Children to Palestine's project "Operation Sports for Israel," 1NBC, April 17th, '{ 8I3O-9J15 A.M.
,: 6. Sent special release on Genocide to NBC, ABC, CBS, MBS, WOR and John Gude for possible use by news commentators, April 19th, Has definitely used by the Associated Press,
_ f 7. Handled Girls Clubs of America radio and television oampaign for Girls Cluba Conference, April 20-22* 8. Handled radio campaign for the United Parents Associations, celebrating United Parents Week, April 2^30. The following programs did special spot announcements for United Parents Weeks
Arthur Godfrey, CBS, 10»15-lli30 A.M. ' ,. Alma Dettinger, WQXR, 11IO5-11I3O A.M. - 2 -
Th« following programs did special interviews for United Parents leeks April 26th - "You and the Hews," WLIB, 5*15-5*30 P.M. - £8telle Sternberger interviewed Mr. and Mrs. David I, Aahe. April 26th - "Luncheon at Sardl«s," MJR, 12*45-1*30 P.M. - Bill Slater interviewed Mrs. Ruth Farbman and Mark MoCloskey of the Board of Education.
9. Worked with Ben Hanft and ADL on JDA stage presentation. Several meetings with ADL. JDA "Measure of Freedom - Blueprint for 1950* presented April 27th at Hotel Astor, 10. At the request of Aline HaeMahon arranged for "Luncheon at Sardi's," , 12i45-1*30 P.M., to do a spot announcement plugging the Equity Library Theatre, 11. Prepared presentation for Dr. Slawson of our seren Passover shows and the resulting publicity.
B. In Prooeag 1. John Wyatt, WOR, will use stories about Henry Riehman and Leon Johnson on ' . his program, May 7th, 12*45-1*00 P.M.
2. Arranged for Martha Deane to make a recording of Dr. Ethel Alpenfels . ?•>*• discussing the "Studies in Prejudice11 series, 10R, May 6th. This recording will be presented on the air during the spring or suraner. 3. Handling Girls1 Clubs of Amerioa radio eanpaign for Girls Clubs Week, starting Mother's Day, May 14-21. Placing guests and spot announcements on a number of programs*
4. Arranged with *Life With Luigi,* CBS, to do a special show for "I Am An American" Day. 5. Attempting to have Jack Beroh of HBC refer to •Operation Sports for Israel" for Children to Palestine*
6. Joe DiMaggio has promised to do a special plug for Children to Palestine's "Operation Sports for Israel" on his program, NBC. 7. Working on a popularized version of aspeots of "The Authoritarian Personality* for spot use on various types of programs. The gist of the one-to-two-page ! spots will be a questionnaire asking "Are you raising a future Nazi?" It will embody the main points describing the kind of home environment which breeds an authoritarian personality* 8. Reworked format for radio show starring Arthur layer.
9. Attempting to place Miss Dola Ben Yehuda and Mrs. Elitzer Ben Yehuda on "We the People" and "The Eternal Light." - 3 -
10. Working with United Jewish Appeal in helping its radio department secure personalities to speak on radio and television during the UJA campaign, 11. At the request of Dr. Slawson, attempting to arrange luncheon meeting for him with Dr. Frank Stanton, President of CBS. 12. Arranged with Ed Lukas for a meeting with Martin Stone of "Author Meets the Critics,* in order to arrange a possible program on "The American Tradition in Religion and Education" and "The Authoritarian Personality." 13. Sent suggestions to our Chioago representative concerning a proposed nan human relations program an Station IBBM. The WBH representative is supposed to contact us for further help when he comes to New York. 14. Revised the radio presentation for the National Social Welfare Assembly. 15. Arranged with UJA for Oola Ben Yehuda to appear on "Luncheon at Sardi's," WOR, May 3rd« 16. Working on materials for long-range Arthur Godfrey programming. 17. Working on further publicity and popularisation of the "Studies in Prejudioe* series.
II. MISCELLANEOUS A. Completed 1. Cheeked the FCC ruling for public service programs, at the request of Hilda Siff. 2, Handled all distribution of scripts and recordings*
m, PROJECTS A. Complete^ 1. Arranged the following programs for "Morning Chapel," Dumont Station WABD, Fridays, 1OS15-1OJ3O A.M. Regular participants* Rabbi Emanuel Green and Cantor Samuel KLigfeld of the Genesis Hebrew Center, Creatwood, New York, April 6 - The National Federation of Temple Youth sent a youthful representative to explain the meaning of Passover as It relates to young people all over the world. ; April 14 - Mrs. Temima Gezari of the Jewish Education Committee spoke on the exhibition of children's paintings at the *" Jewish Museum, ;• - *-
April 21 - Professor Abraham Duker discussed Jewish History Month. April 28 - Mrs. Ruth Farbman told of th« work of the United Parents Associations,
2, Handled television campaign far the United Parents Associations, oelebrating .; _ United Parents Week, April 24-30. The following programs did a special spot $• . announcement for United Parents Weeks April ZU - "Magic Cottage," Dumont, 6s 30-7* 00 P.M. Wendy Barrie, NBC-TV, 7s0C~7»30 P.M. i- The following programs did special interviews for United Parents Weeks H April 2U - •Merchandise Mart," Dumont, Hs3O-12tOO Noon - '] Mina Bess Lewis interviewed Olive McKay.
•- .• ' >- " s • : i . April 24 - "News of the Hour,* TO, 7sOO-7il5 P.M. - .; '••;' * " Mrs. Ruth Parbman i- t April 25 - "Headline Clues,* Dumont, 12s00-12s30 P.M. - ,; ' . George Putnam interviewed David Ashe and Rose Shapiro, *J i April 28 - "Morning Chapel," Dumont, 10s15-10:30 A.M. - • • Rabbi Emanuel Green interviewed Mrs, Ruth Farbman. J April 28 - "Vanity Fair," CBS-TV, 4«3O-5sOO P.M. - Dorothy
~'.v ^ Doan interviewed Mark MoCloskey. • i •• i 3. Placed Mrs. Temiraa Gezari of the Jewish Education Committee on "Dinner at Sardi's," IOR-TV, April 19th, 7s3O-8iOO P.M. She described the exhibition ,• : '• of children's paintings at the Jewish Museum. Si:. <4 A. News release on Genocide was used by "Headline Clues," Dumont, April 20th, t 12»00-12S30 P.M.
fi i: 5. Worked on Mrs, Eleanor Roosevelt1s television program, NBC-TV, April 23rd, I " <4sOO»4i30 P.M. Awards from JDA and AJC to David Sarnoff and Mrs. Roosevelt. Irving Engel and Maurice Wertheim participated in program for AJC, , t 6. Produced the "Television Chapel" program of April 30th, WPH, 5tOO-5s3O P.M. ;.i Subject disousseds "The Jews," edited by Dr. Louis Finkelstein. Guestss Dr. Finkelstein and Dr. Ethel Alpenfels. Cantor Robert H. Segal of Temple Beth-El, Cedarhurst, Long Island, sang appropriate music. 7. At the request of Aline MaoMahon, arranged for "Headline Clues - Broadway to Hollywood Edition," Dumont, 8*30-9*00 P.M., to do a spot announcement plugging •'i the Equity Library Theatre. • 5
B. In Prpooss 1. Mel Allen will appear on Ed Sullivan's "Little Old New York" telecast, WPIX, May 8th, 7J3O-8JOO P.M., to diseuss "Operation Sports for Israel" for Children to Palestine. 2. Arranging the next Television Chapel11 program for "I Am An American11 Day, May 21st, WPIX, 5»00-5:30 P.M. Will do a special interfalth program. 3. Handling Girls Clubs of America television campaign for Girls Clubs Week, starting Mother's Day, May 14-21. Arranging for special award to be given by Girls Clubs of America to Molly Goldberg of "The Goldbergs,11 CBS & CBS-TV, as the outstanding fictional mother of radio and television. Arranging for publicity, A. Still trying to arrange program to discuss the "Studies in Prejudice11 series on the "On Trial" ABC-TV series. Attempting to get Pearl Buck. 5. Met Tilth Mr. Caddigan, producer of Dumont's children's series "Captain Video," and prevailed upon him to consider sample spot announcements for this show. EGP's department prepared such spots, whloh were sent to Mr. Caddigan. Waiting for reaction. 6. "What* s My Line," CBS-TV, has indicated interest In interviewing Mrs. Basel Shapiro, the modern "Annie Oakley" who is a rifle coach, some time during the next month. 7. Met with Allan Friedman of De Luxe Film Laboratories. He has offered to make prints of our television film spots at cost. 3. Arranging weekly programs for "Morning Chapel," Dumont Television, Fridays.