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Philadelphia,Pa #AWP22 CONFERENCE & BOOKFAIR PHILADELPHIA,PA MARCH 23–26, 2022 Guide to Sponsoring, Exhibiting & Advertising SPONSORSHIP Join the professional association of writers and writing programs for four days of panels, readings, and networking and a bookfair of over 600 exhibitors. TOP 4 REASONS TO BECOME A SPONSOR 1. Advertising and marketing for up to nine months before the conference 2. Registration waivers for your faculty, students, and staff 3. Exhibitor space along “Bookfair Boulevard” at the heart of the action 4. Ringside access to VIP author and publisher events PREMIER SPONSOR: $25,000 BENEFACTOR: $10,000 CONTRIBUTOR: $1,000 1 available (SOLD) 15 available 50 available Eighty registration waivers, a back cover conference Twenty-five registration waivers, a half-page conference Five registration waivers, sponsor listing on program ad, two bookfair booths, optional evening program ad, bookfair booth, optional evening reception AWP’s website, sponsor listing in up to three issues of reception space, sponsor logo on AWP’s website, space, sponsor listing on AWP’s website, sponsor listing The Writer’s Chronicle, and conference planner sponsor logo in up to three issues of The Writer’s in up to three issues of The Writer’s Chronicle, and and program. Chronicle, conference planner and program, sponsor conference planner and program. logo on conference tote, e-newsletter/social media Cash value: $1,100 marketing, and two exclusive premium benefits. Cash value: $11,009 Cash value: $36,884 CONFERENCE SCHOLARSHIP PATRON: $5,000 PROGRAM: $10,000 PRESENTING SPONSOR: $20,000 45 available 4 available 2 available Twenty registration waivers, choice of digital or Fifty scholarships for BIPOC writers, disabled writers, print ad options (half-page or skyscraper), bookfair or writers in financial need. Credit as Conference Sixty registration waivers, front inside cover table, optional evening reception space, sponsor Scholarship Program Sponsor with logo on AWP conference program ad, two bookfair booths, listing on AWP’s website, sponsor listing in up to website and social media, one bookfair booth, four optional evening reception space, sponsor logo on three issues of The Writer’s Chronicle, and conference registration waivers, sponsor logo and credit in AWP’s website, sponsor logo in up to three issues planner and program. up to three issues of The Writer’s Chronicle and in of The Writer’s Chronicle, conference planner conference planner and program, and sponsor listing and program, sponsor listing on conference tote, Cash value: $5,849 on conference tote. e-newsletter/social media marketing, and one exclusive premium benefit. Cash Value: $12,519 Cash value: $28,584 SUSTAINER: $2,500 45 available CONFERENCE ACCESSIBILITY: $5,000 MAJOR SPONSOR: $15,000 Ten registration waivers, choice of digital or print ad options (quarter-page or button), optional evening 6 available 10 available reception space, sponsor listing on AWP’s website, sponsor listing in up to three issues of The Writer’s Chronicle, and ASL and captioning of three conference featured Forty registration waivers, one-page conference pro- conference planner and program. events, credit for providing captioning at events, gram ad, bookfair booth, optional evening reception credit as Conference Accessibility Sponsor with logo space, sponsor logo on AWP’s website, sponsor logo in Cash value: $2,825 on AWP website and social media, one bookfair table, up to three issues of The Writer’s Chronicle, conference two registration waivers, sponsor logo and credit planner and program, sponsor listing on conference in up to two issues of The Writer’s Chronicle, and tote, and one exclusive premium benefit. conference planner and program. Cash value: $19,669 Cash Value: $6,515 Purchase your sponsorship online at awpwriter.org/store/sponsorship. Questions about sponsorship? Reach out to AWP Development Director Sheila Black at [email protected]. SPONSORSHIP BOOKFAIR ADVERTISING Director of Development Bookfair Manager Advertising Manager (240) 696-8287 (240)696-7700 (240)696-7718 [email protected] [email protected] [email protected] Registration Program Bookfair Exhibit/ TOTAL CASH Host Marketing Impressions Waivers Advertising Signage VALUE Reception AWP Website Unique Visitors ......................285,000 Conference Program, Ad, & Planner ................ 60,000 BACK TWO BOOTHS PREMIER The Writer’s Chronicle ................................ 150,000 PROGRAM Sponsorship signage Onsite Signs ................................................ 96,000 80 (plus value of SPONSOR COVER Premium Benefit) YES Stage & Bookfair Banners/Signs ................... 36,000 CASH VALUE= $36,884 $25,000 Tote Bags ..................................................... 12,000 CASH VALUE= CASH VALUE= (one opportunity) $17,600 E-newsletters/Social Media ........................194,000 $6,559 $12,725 TOTAL IMPRESSIONS .......................833,000 AWP Website Unique Visitors ......................285,000 FRONT TWO BOOTHS Conference Program, Ad, & Planner ................ 52,000 INSIDE PRESENTING The Writer’s Chronicle ................................ 150,000 Sponsorship signage Onsite Signs ................................................ 96,000 60 PROGRAM (plus value of SPONSOR Premium Benefit ) YES Stage & Bookfair Banners/Signs ................... 36,000 CASH VALUE= COVER $28,584 $20,000 Tote Bags ..................................................... 12,000 CASH VALUE= (five opportunities) $13,200 CASH VALUE= E-newsletters/Social Media ........................194,000 $11,625 TOTAL IMPRESSIONS .......................825,000 $3,759 AWP Website Unique Visitors ................. 285,000 Conference Program, Ad, & Planner .............. 48,000 ONE BOOTH TWO PAGE MAJOR The Writer’s Chronicle ............................... 150,000 Sponsorship signage SPONSOR Onsite Signs ........................................... 96,000 40 SPREAD (plus value of Premium Benefit) $19,669 YES $15,000 Stage & Bookfair Banners/Signs .............. 36,000 CASH VALUE= CASH VALUE= Tote Bags ............................................... 12,000 $8,800 CASH VALUE= (fifteen opportunities) E-newsletters/Social Media ....................166,000 $2,419 $8,450 TOTAL IMPRESSIONS ........................793,000 AWP Website Unique Visitors ......................285,000 Conference Program, Ad, & Planner ................ 36,000 TABLE The Writer’s Chronicle ................................ 150,000 FULL PAGE BENEFACTOR 25 Sponsorship signage Onsite Signs ................................................ 96,000 CASH VALUE= CASH VALUE= $11,009 YES $10,000 Stage & Bookfair Banners/Signs ....................12,000 CASH VALUE= (ten opportunities) E-newsletters/Social Media .......................... 84,000 $6,600 $1259 $3,150 TOTAL IMPRESSIONS .....................663,000 AWP Website Unique Visitors ......................285,000 Conference Program, Ad & Planner ................ 24,000 HALF PAGE TABLE PATRON The Writer’s Chronicle ................................150,000 20 $5,000 Onsite Signs ................................................ 96,000 CASH VALUE= CASH VALUE= CASH VALUE= $5,849 YES (unlimited opportunities) E-newsletters/Social Media .......................... 56,000 $4,400 $799 $650 TOTAL IMPRESSIONS .....................611,000 AWP Website Unique Visitors ......................285,000 QUARTER SPONSOR Conference Program, Ad & Planner .............. 24,000 10 PAGE For premium placement at The Writer’s Chronicle ................................150,000 the bookfair, contact $2,500 CASH VALUE= $2,825 YES Onsite Signs ................................................ 24,000 CASH VALUE= [email protected] (unlimited opportunities) TOTAL IMPRESSIONS ....................483,000 $2,200 $625 AWP Website Unique Visitors ......................285,000 Conference Program, Ad & Planner .............. 12,000 5 For premium placement CONTRIBUTOR The Writer’s Chronicle ................................150,000 CASH VALUE= $1,100 Onsite Signs ................................................ 12,000 at the bookfair, contact [email protected] $1,000 TOTAL IMPRESSIONS ....................459,000 $1,1 0 0 (unlimited opportunities) I enjoyed more event content this year than ever before! And despite our Zoom situation, speakers made me feel up close and connected. Everyone truly did a wonderful job welcoming us into their personal spaces . .” —Tracy Rice Weber, Old Dominion University SHARE YOUR VOICE AWP welcomes conference participation from writers, scholars, teachers, publishers, and community artists. The vast majority of conference events come to us through a competitive submission process judged by an independent conference committee of writers, scholars, and teachers. Proposals for #AWP22 are due June 8, 2021. Share your voice by submitting your event proposal to [email protected]. AWP curates its featured events by working with our literary partners—exceptional literary arts organizations representing diverse and groundbreaking literary voices. SELECT LITERARY PARTNERS Academy of American Poets Gemini Ink Penguin Random House Alice James Books Graywolf Press Speakers Bureau American Literary Translators Association Grove Atlantic Red Hen Press Blue Flower Arts Jack Jones Literary Arts Seattle Arts and Lectures CantoMundo Kundiman Split This Rock Cave Canem Macondo Write On, Door County Community of Literary Milkweed Editions Writers in the Schools Magazines and Presses National Book Critics Circle Copper Canyon Press
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