INSTITUTE FOR SOCIAL MARKETING AND HEALTH University of Stirling Stirling FK9 4LA Scotland Telephone: +44 (0) 1786 467390 Email:
[email protected] The extent, nature, and frequency of alcohol sport sponsorship in professional football and rugby union in Scotland Dr. Richard I Purves and Dr. Nathan Critchlow January 2020 A report prepared for Alcohol Focus Scotland and Scottish Health Action on Alcohol Problems (SHAAP) Institute for Social Marketing and Health, Faculty of Health Sciences and Sport, University of Stirling CONTENTS Contents .............................................................................................................................. 1 Executive summary ............................................................................................................ 2 1. Introduction ..................................................................................................................... 5 1.1. Alcohol marketing and sport sponsorship ................................................................... 5 1.2. Alcohol sport sponsorship and regulation in Scotland ................................................. 7 1.3. Research objectives ................................................................................................... 8 1.4. Study design ............................................................................................................... 9 2. An audit of the main sponsors or partners of professional football and rugby union teams/organisations in Scotland ....................................................................................