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Harnessing the Power of Content Marketing Lessons Learnt D E C E M B E R 2 0 1 7 Harnessing The Power Of Content Marketing Natalie van Wetering Lessons Learnt: Quadrupling Annual Giving Abhra Bhattacharjee Do You Know Who I Am?... Admissions Paul Walsh Speaking with Style Lynne Schinella Alumni Victory Mike Howell Scholarships Available now for members needing support to attend the conference. Visit educateplus.edu.au Educate Plus International Conference 4 - 7 September 2018 Auckland, New Zealand Contents Publication of Educate Plus 04 From the Chair 34 Wow... Hasn’t Marketing Changed! ABN 48294772460 05 From the CEO 36 Nurturing Your Culture of Philanthropy Editor 08 Giving and Creating Come Out on Naomi De Rosa Top 38 Queensland Chapter Marketing & Communications Manager 10 Harnessing the Power of Content 40 10 Ways to Connect with your Sub Editors Marketing Alumni Neil McWhannell 12 Fundraising Feat 42 Western Australian Chapter CEO Educate Plus 14 Are we Closing the Gap on 44 Successfully Delivering on a Mandy McFarland Diversity? Fundraising Target Chair Elect Educate Plus 15 Lego and Alumni 46 New Zealand Chapter Tina Fleming 16 Do You Know Who I Am, Do You 48 Speaking with Style Operations Manager Educate Plus Know What I Do? 50 Certified Advancement Practitioner Educate Plus 18 The EduChange Movement Training Program 52 Negative online reviews... 1300EdPlus 19 Alumni Victory [email protected] 20 Mastering Instagram 53 Your Mentoring Programme www.educateplus.edu.au 23 Will to Live - Resilience in the Face 54 SA/NT Chapter Printed by of Adversity 57 Impact and Influence Lindsay Yates Group 4 George Place, Artarmon NSW 2064 24 Lessons Learnt - Quadrupling 58 What Does the Future of School (02) 9420 5500 Annual Giving Communications Look Like? Paul Richardson, Managing Director 26 Can You See The Signs? 60 VIC/TAS Chapter [email protected] 28 Fill Your Boots - Admissions’ 62 Empowered by Educate Plus Admissions Leading Practice 64 NSW/ACT Chapter Fundraising 31 Seizing the opportunity of a lifetime Alumni 66 Member Institutions Marketing and Communications 32 The Value of Mentoring Leadership & General Advancement Other DECEMBER 2017 3 From the Chair... John Collins Educate Plus continues to grow, both quantitatively in terms Some initiatives include: of membership numbers and attendance at events as well • Institutional Leader course on Advancement as qualitatively in terms of breadth of services offered. • Benchmarking resources It is also pleasing to report that your organisation is in a very • Involvement in and support of professional bodies that support educational leaders, such as AHISA, AHIS NZ, sound financial position as a result of good stewardship ASBA, AISAP, etc. by our CEO and his staff along with the considerable • Authoring influential articles for strategic publications contribution by members to our Chapter and International Conferences. c) To develop effective partnerships with key bodies, sponsors and consultants The positive culture of Educate Plus continues to sustain We will continue to build on the excellent relationship we our organisation. This is based on collegiality, a willingness have with key education bodies. to share, and a heart to volunteer the considerable skills and experiences that abound in our membership. The relationship we have with our sponsors is an important one as sponsorship arrangements deliver value to these Throughout the past 18 months your Board has been companies as well as reducing the cost to members for our preparing the next Educate Plus Strategic Plan 2018-2021. events. Thank you to a previous Board member, David Day from d) To effectively market the Educate Plus brand the NSW/ACT Chapter, for his assistance in facilitating the The effective promotion of our organisation builds credibility Board planning sessions and collating the draft of this Plan and recognition of Educate Plus as the leading network with our CEO. organisation for advancement professionals. The key objectives of the next Strategic Plan can be e) To ensure financial security and effective governance summarised as follows: The Plan outlines a number of processes and checkpoints a) To enhance the value proposition for members to ensure that Educate Plus continues to be well Improving existing offerings and adding new initiatives in governed, financially viable and handles all aspects of risk the areas of: appropriately. • Training programs • Master classes On behalf of the Board, I acknowledge the expertise, • Webinars professionalism and energy our CEO, Neil McWhannell, • Benchmarking studies brings to the role. Congratulations to Neil and his team for • On-line resources portal an outstanding year. • Member surveys • Conferences – both Chapter and International Further, I would like to thank my fellow Board members. Their • On-line Member Forum willing contribution on a volunteer basis to Educate Plus is • Mentoring inspirational, especially as each of them holds important, The Plan also has initiatives to address the needs of our time consuming roles in their respective institutions. tertiary members. This will be evident in our conferences, professional development resources, webinars and training Finally, we appreciate the support provided by you as programs. members and the institutions you serve. We are constantly pursuing better ways to support you and always welcome b) To inform and influence institutional leaders on all aspects input and feedback. of Advancement 4 FACE 2 FACE MAGAZINE From the CEO... Neil McWhannell This has been another terrific year for our organisation. International Conference scheduled for 4-7 September 2018 Institutions are becoming increasingly aware of the in Auckland, New Zealand. The Conference Committee has importance of supporting, training and resourcing their already been planning for a year and has sourced a wide Advancement teams, resulting in soaring membership – range of world-class presenters to inform, challenge and almost 2,000 members. inspire you. The Committee is working to ensure we have a fresh and exciting program that caters for all levels of CONFERENCES practitioner. Special Master Classes are being included This year, our Chapters conducted their own local along with a new stream focusing on Leadership. conferences. Without exception, these were a resounding success with around 700 members attending, along with We are conscious of keeping costs to a minimum and I record numbers of sponsors. am pleased to report that registration fees will remain as they were in 2012. The Board is also supporting the largest Sincere thanks to the members who assisted on the range of scholarships and financial assistance packages we Conference Committees. I was overwhelmed with the have ever offered in an attempt to assist those who have positive networking and this was confirmed in the follow-up to travel from afar or are at smaller or regional and remote satisfaction surveys in which metrics were the highest they institutions. have ever been. As all of our recent conferences have been sell-out events, TRAINING PROGRAMS I encourage members to register as soon as they are able. The interest and support of Advancement has also been evident in the registrations for our Certified Advancement THANK YOU training programs. This year we offered courses in: As the year draws to a close, I would like to thank all those Admissions; Fundraising; Marketing & Communications; who have given their time and talent to serve Educate Plus. Alumni; and a new course focusing on Events & Community Whether this be on the Board, the Conference Committees Relations. Just on 80 people participated in these courses, or Chapter Committees, our organisation is all the stronger with registrations closing due to over demand for the for your efforts and commitment. Admissions course. In order to support you as volunteers, we have also employed LEADING PRACTICE professionals to assist in developing and meeting the needs The importance of Admissions to institutions continues to of our members. increase as competition grows and budgets become tighter. I wish to specially thank my staff who have worked tirelessly I strategically addressed this by expanding our global and diligently this year. These include; Tina Fleming – partnerships to ensure we have access to the world’s leading Operations Manager, Naomi de Rosa – Marketing and practice, and developed a range of additional resources and Communication Manager, Michelle Strawbridge – Finance support including an Admissions Benchmarking Survey. Manager and Mariya Mustan – Education and Training Shortly we will analyse the results from over 100 institutions Manager. that have completed the survey and will provide detailed reports on how you compare to institutions of the same size I wish you all the very best for the remainder of the year and structure. and trust the summer break will provide you with rest and relaxation and special time to celebrate the precious gifts of INTERNATIONAL CONFERENCE family and friends. You will shortly receive an invitation to register for our next DECEMBER 2017 5 Crested jewellery and accessories Reinforce your school’s reputation with premium quality crested merchandise. Use every opportunity to attract, engage & acknowledge members of your school community. Convey the vital message that you value their contribution and loyalty. Thank Generous Donors Encourage School Pride Engage Alumni Congratulate Graduates Complete Packaging Solutions Celebrate Anniversaries Proudly supplying schools, colleges & universities in Australasia and New Zealand. l Premium quality
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