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Yangon University of Economics Department of Commerce the Influences of Marketing Mix Elements on Consumer Purchase Intention Of
YANGON UNIVERSITY OF ECONOMICS DEPARTMENT OF COMMERCE THE INFLUENCES OF MARKETING MIX ELEMENTS ON CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS TIN MOE THU NOVEMBER, 2019 THE INFLUENCES OF MARKETING MIX ELEMENTS ON CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS This thesis is submitted to the Board of Examiners in partial fulfillment of requirement for the degree of Master of Commerce (M Com). Supervised by Submitted by Dr Aye Thu Htun Tin Moe Thu Professor M Com II-9 Department of Commerce Department of Commerce Yangon University of Economics Yangon University of Economics NOVEMBER, 2019 ABSTRACT The purpose of this study is to analyze the influences of marketing mix elements on consumer purchase intention. In this study, marketing mix elements include product, price, place, and promotion. Data collection was done through the administration of structured questionnaire to 160 consumers from eight supermarkets, and shopping malls in Yangon. This study used descriptive and quantitative research method to testify the result. Multiple regression analysis is used to analyze the marketing mix influences and descriptive statistics is used to describe demographic background and consumption information of respondents. Both primary and secondary data are used. Primary data are collected by interviewing with structured questionnaire. Secondary data is obtained from textbooks, journals, articles, internet websites and previous theses. According to descriptive statistics, respondents agree upon the influence of product, price, and promotion on consumer purchase intention. And respondents are less likely to agree upon the influence of place on consumer purchase intention. Based on the multiple regression analysis, this study found that product and promotion have significant influences on consumer purchase intention. -
SAS Flightshop Great Offers on Board
SAS Flightshop Great offers on board. Valid 8 September 2006 –7February 2007 www.georgjensen.com Best deals on board Welcome on board this SAS flight. Wherever you are flying to, you are in for some great deals, up to 20% cheaper than downtown! We have made our selection from some of the world’s top suppliers of Scandinavian design, perfumes, confectionery, jewelry, toys and fashion, some of them only available on board SAS. We can offer you some great savings on many purchases. But don’t wait around – due to the space on is board, most items are only available in a limited number. Hurry – treat yourself and your family and friends to some great gifts now! there anything more Selected Favorites! seductive See page 14–15 than purity? 7 For More Style 25 Assortment outside the EU 22 For the Kids 4 At Home & Away 24 For Good Taste 20 For Him Please note – sales will only take place on board flights longer than: 1h 45 min CELEBRATION OF THE HEART from Copenhagen Each year, Georg Jensen selects one designer to interpret the heart – the world’s oldest symbol of love – as the ANNUAL ARTIST HEART COLLECTION 2006 ARTIST HEART 1h 35 min from Stockholm and Oslo Pendant in sterling silver. 12 For Her Design Karim Rashid. 4 At Home & Away Save up to 20% compared to down-town retail prices Save up to 20% compared to down-town retail prices At Home & Away 5 606 Scorpio Mini Travel Speakers New! Never before has such small speakers produced such superb sound quality! Even the most demanding listener will appreciate the slim and portable design, ideal for trave- ling. -
Estee Lauder 2006 Annual Report
THE EST{E LAUDER COMPANIES INC 2006 ANNUAL REPORT CONTENTS 02 Portfolio of Brands 10 Chairman’s Message 11 Chief Executive’s Review 34 Board of Directors 35 Officers 36 Financial Highlights 37 Selected Financial Data 38 Consolidated Statements of Earnings 39 Management’s Discussion and Analysis of Financial Condition and Results of Operations 58 Consolidated Balance Sheets 59 Consolidated Statements of Stockholders’ Equity and Comprehensive Income 60 Consolidated Statements of Cash Flows 61 Notes to Consolidated Financial Statements 87 Management’s Report on Internal Control Over Financial Reporting 88 Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting 89 Report of Independent Registered Public Accounting Firm 90 Stockholder Information THE EST{E LAUDER COMPANIES INC. The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 130 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series Skincare for Men, Origins, Tommy Hilfiger, M.A.C, Kiton, Bobbi Brown, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Michael Kors, Darphin, Rodan + Fields, Donald Trump The Fragrance, American Beauty, Flirt!, Good Skin, Grassroots, Sean John Fragrances, Missoni and Daisy Fuentes. THE AMERICAS — The Company was founded by Estée Lauder in 1946 in New York City. In fiscal 2006, the Americas region represented 53% of net sales and 42% of operating income. EUROPE, THE MIDDLE EAST & AFRICA — Our first international door opened in 1960 in London. In fiscal 2006, Europe, the Middle East & Africa represented 33% of net sales and 47% of operating income. -
SWEET SURRENDER Laura Mercier Muse Suki Waterhouse Wears the Hues of Summer
SPRING-SUMMER 2018 VOL. 1 FEATURING LAURA MERCIER X SUKI WATERHOUSE SWEET SURRENDER Laura Mercier Muse Suki Waterhouse wears the hues of summer TRENDS PICKS GROOMING Big makeup looks Beauty tips and tricks Miko delos Reyes of the season to learn this summer on skincare, scents, and men’s hairstyles RTBS_Cover_USE THIS.indd 1 22/02/2018 2:19 PM RTBS_Cover_USE THIS.indd 2 22/02/2018 2:19 PM NEWS AND TRENDS SPRING- SPRING- THE LATEST IN BEAUTY AND WELLNESS SUMMER SUMMER 2018 2018 NEWS AND TRENDS EDITOR’S NOTE 2 EVERYTHING NEW AND EDITOR-IN-CHIEF Diptyque’s Fleur de FRESH on the beauty front SELF LOVE comes in all shapes, sizes, and shades. BIANCA SALONGA Peau and Tempo refl ect It is the common thread that sewed our stories LA VIE Paris’ affi nity for the chic Bohemian lifestyle MANAGING EDITOR BEAUTY SECRETS together for this issue. MARA MADRID 15 LAURA MERCIER The empowered women featured this season MAKEUP ARTIST MARK (see In The Bag, page 26), inspire us to pursue our QUA on how to get that ART DIRECTOR PARISIENNE, effortless summer glow passions. Their stories reveal the importance of caring ALEX MANLANGIT for one’s self, whether through exercise, a healthy PUBLISHER THE LOOK diet, or a tried-and-tested beauty regimen. It can also MARGA MEDRANO-TUPAZ LA VIE 18 GET INTO THE FESTIVE come in the form of allowing one’s self the freedom MOOD this season with bright to wear new and bright colors (see High Definition ACCOUNT EXECUTIVE eyes, polished skin, and ALFONSO MARTINEZ bee-bitten lips Summer, page 18). -
The Estée Lauder Companies Inc. 2005 Annual Report
61117es_cvr 10/6/05 11:51 AM Page 1 THE EST{E LAUDER COMPANIES INC. 2005 ANNUAL REPORT 2005 ANNUAL INC. THE EST{E LAUDER COMPANIES THE EST{E LAUDER COMPANIES INC. 2005 ANNUAL REPORT THE EST{E LAUDER COMPANIES INC. 767 FIFTH AVENUE NEW YORK, NEW YORK 10153 02 Portfolio of Brands 06 Chairman’s Message 08 Chief Executive’s Review 34 Board of Directors 35 Officers 36 Financial Highlights 37 Selected Financial Data 38 Consolidated Statements of Earnings 39 Management’s Discussion and Analysis of Financial Condition and Results of Operations 56 Consolidated Balance Sheets CONTENTS 57 Consolidated Statements of Stockholders’ Equity and Comprehensive Income 58 Consolidated Statements of Cash Flows 59 Notes to Consolidated Financial Statements 84 Management’s Report on Internal Control Over Financial Reporting 85 Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting 86 Report of Independent Registered Public Accounting Firm 87 Stockholder Information THE EST{E LAUDER COMPANIES INC. The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 130 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Origins, Tommy Hilfiger, M.A.C, Kiton, La Mer, Bobbi Brown, Donna Karan, Aveda, stila, Jo Malone, Bumble and bumble, Michael Kors, Darphin, Rodan + Fields, American Beauty, Flirt!, Good Skin™, Donald Trump The Fragrance and Grassroots. THE AMERICAS — The Company was founded by Estée Lauder in 1946 in New York City. In fiscal 2005, the Americas region represented 53% of net sales and 50% of operating income. -
Naturally Beautiful: Cosmetic and Beauty Products from Forests
NATURALLY BEAUTIFUL COSMETIC AND BEAUTY PRODUCTS FROM FORESTS Published by the Food and Agriculture Organization of the United Nations and Non-Timber Forest Products-Exchange Programme Bangkok, 2020 Contents i Required citation: FAO and Non-Timber Forest Products-Exchange Programme. 2020. Naturally beautiful – Cosmetic and beauty products from forests. Bangkok. https://doi.org/10.4060/ca8590en The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) or NTFP-EP concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO or NTFP-EP in preference to others of a similar nature that are not mentioned. The views expressed in this information product are those of the author(s) and do not necessarily reflect the views or policies of FAO or NTFP-EP. ISBN 978-92-5-132398-4 [FAO] © FAO, 2020 Some rights reserved. This work is made available under the Creative Commons Attribution-NonCommercial- ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo/ legalcode). Under the terms of this licence, this work may be copied, redistributed and adapted for non-commercial purposes, provided that the work is appropriately cited. -
AU-Thesis-Fulltext-20502.Pdf ( 2713.65 KB )
A Study of Factors Influencing Brand Loyalty towards a Thanakha Cosmetic in Yangon, Myanmar By Nu Nu Seng Mai A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Graduate School of Business Assumption University Bangkok, Thailand November, 2016 A Study of Factors Influencing Brand Loyalty towards a Thanakha Cosmetic in Yangon, Myanmar By Nu Nu Seng Mai A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing Examination Committee: 1. Asst. Prof. Dr. Sirion Chaipoopirutana (Advisor)…………………… 2. Dr. Apichart Intravisit (Chairman)………………… 3. Dr. Vorapot Ruckthum (Member)…………………... 4. Dr. Ioan Voicu (Member)…………………... Graduate School of Business Assumption University Bangkok, Thailand November, 2016 Thesis Title A Study of Factors Influencing Brand Loyalty towards A Thanakha Cosmetic in Yangon, Myanmar By Ms. Nu Nu Seng Mai Major Marketing Thesis Advisor Assistant Professor Sirion Chaipoopirutana, Ph.D. Academic Year 2016 The Graduate School of Business, Assumption University, has approved this thesis as a partial fulfillment of the requirements for the Degree of Master of Business Administration in Marketing. -------------Dean of the Graduate School of Business (Kitti Phothikitti, Ph.D.) THESIS EXAMINATION COMMITTEE ~ Chairman (External) (Associate Professor Ranee Esichaikul, Ph.D.) 9w00 a~ Thesis Advisor (Assistant Professor Sirion Chaipoopirutana, Ph.D.) ~"'~··z-:=7 " Member :pichart lntravisit, Ph.D.) Member ----+,---------Vth~ ,.t:" D1Mv~f-k_ (Vorapot Ruckthum, Ph.D.) _____,~~'--'-'-''--"---'---'----'--'----Member (loan Voicu, Ph.D.) ABSTRACT Myanmar was once an isolated pariah country in Southeast Asia which is now the fastest growing market. The country is using the new democratically elected government in order to attract the interest of investors around the world. -
MSIC Eng.Pdf
Broad structure The individual categories of MSIC have been aggregated into the following 21 sections: Section Divisions Description A 01-03 Agriculture, forestry and fishing B 05-09 Mining and quarrying C 10-33 Manufacturing D 35 Electricity, gas, steam and air conditioning supply Water supply; sewerage, waste management and E 36-39 remediation activities F 41-43 Construction Wholesale and retail trade; repair of motor vehicles and G 45-47 moto rcycles H 49-53 Transportation and storage I 55-56 Accommodation and food service activities J 58-63 Information and communication K 64-66 Financial and insurance activities L 68 Real estate activities M 69-75 Professional, scientific and technical activities N 77-82 Administrative and support service activities Public administration and defence; compulsory social O 84 security P 85 Education Q 86-88 Human health and social work activities R 90-93 Arts, entertainment and recreation S 94-96 Other service activities T 97-98 Activities of households as employers; undifferentiated goods- and services-producing activities of households for own use U 99 Activities of extraterritorial organizations and bodies ii Myanmar Standard Industrial Classification (MSIC) (((Codes(Codes SummarySummary)))) No. Section Name Div Group Class Item 1 Section A (01-03) 3 13 38 178 2 Section B (05-09) 5 10 14 57 3 Section C (10-33) 24 71 183 330 4 Section D (35) 1 3 3 11 5 Section E (36-39) 4 6 8 18 6 Section F (41-43) 3 8 11 73 7 Section G (45-47) 3 20 47 207 8 Section H (49-53) 5 11 20 59 9 Section I (55-56) 2 6 7 23 -
Organizational Business Excellence INTERNATIONAL
Int’l J. of Org. Bus.Excellence Vol. 1(2):77 – 90 (2018) Organizational Business Excellence http://research,binus.ac.id/pex/ijobex/ INTERNATIONAL FACTORS INFLUENCING PURCHASE INTENTION ON COSMETIC PRODUCTS OF FEMALE CONSUMERS IN YANGON, MYANMAR Santhaya Kittikowit1*, Kittiya Suwanabubpa2, Sophat Sithisomwong3 Chulalongkorn Business School, Chulalongkorn University, Thailand Abstract Since its economic liberalization in 2012, there has been continuous economic and social development in Myanmar. People, especially city dwellers, are receptive to the foreign and modernized cultures, causing the evolving shift in lifestyle and values. Increase in purchasing power as a result of higher disposable income including higher personal care and beauty consciousness lead consumers to higher attention to personal care and beauty products. As a result, this industry has been enjoying robust growth. However, most cosmetic products seen in the market are imported from overseas, especially from Thailand. As Yangon is a very promising consumer market, it is consequently rather highly competitive. The researcher was then interested in studying the factors influencing purchase intention of female consumers aged 20-60 years old. The objectives of the study are 1.) to explore the current situation of cosmetic industry in Yangon 2.) to identify factors influencing purchase intention and 3.) to provide recommendations to cosmetics exporters or any interested parties. The research analysis was conducted based on the information from consumer and a business operator interviews as well as the subsequent quantitative data acquired from 315 survey respondents during August - October 2017. According to the research findings, brand, quality and price of a product, including social influence all have influence on purchase intention. -
9419 Stila 1.18.21
#9419 Qty Description UPC# Batch Item Retail Price "Dancing With The Stars" Makeup Bag with Star Shaped Mirror A $10.00 VALUE!! 32 'Eat, Sleep, Dance' embossed on front of shiny silver exterior! Yours at - Sealed Plastic Bag ONLY $1.50! 094800345942 N/A STILA-216 Brighten & Correct Concealer .08 oz - Deep - Boxed 3 $25.00 $4.00 094800338548 511A STILA-118 CC Color Correcting Cream 1.3 oz - Boxed 92 Tan 06 $18.00 $4.00 094800345508 T13A STILA-105 Silicone Eye Shadow Applicator #37 - Sleeved 195 $18.00 $2.75 094800347120 N/A STILA-120 Stay All Day Precision Glide Brow Pencil Blonde - Boxed 67 $21.00 $3.75 094800348622 S14A STILA-115 Stila Got Inked Cushion Eyeliner - Black Obsidian Ink - 176 Boxed $28.00 $3.25 094800349445 S15A STILA-217 Stila Lush Lips Water Plumping Primer .10 oz - Boxed 72 $21.00 $4.50 094800348769 817A STILA-222 Liquid Lip Rouge Lip Stain .04 oz - Unboxed 113 Baci N/A AC6 STILA-176 132 Beam N/A AC6 STILA-177 $18.50 $2.25 30 Moue N/A AC6 STILA-175 STILA PERFECT AND CORRECT FOUNDATON 1 OZ. - BOXED 1 Dark 094800338432 112A STILA-99 $15.00 $3.75 1 Deep 511a, 094800338463 311b STILA-102 1 Stila CC Color Correcting Cream 1.3 oz - Warm 05 $18.00 $4.00 094800345492 515A STILA-221 Perfectly Poreless Putty Perfector Medium - Boxed 1 $39.00 $3.00 094800349568 816A STILA-213 Your Cosmetic Destination!™ Please be advised that ICC Sales does not take responsibility for items sold on any selling platform including Amazon. -
MAB Bridal Makeup Kit Essentials (Suggested Brands) in Parenthesis, Not Required
MAB Bridal Makeup Kit Essentials (Suggested Brands) in parenthesis, not required Bridal Makeup Kit (Camera Ready Cosmetics) Airbrush Kit (Temptu Air Best Selling Basics Kit) - NOT REQUIRED MAKEUP CASE: ❏ Makeup Case - Relavel Makeup Train Case Travel Bag - Extra Large (Amazon) ❏ Rolling Makeup Case (Zuca Rolling Suitcase/ - with Five Pouches) FACE: ❏ Makeup Wipes (Neutrogena) ❏ Makeup Remover (Bioderma for sensitive skin) ❏ Face Cream (Embryolisse) ❏ Face Primers (Smashbox Oil Control or Pore Professional) - NOT REQUIRED ❏ Graftobian Foundation Palettes (see bridal makeup kit) ❏ Correctors (see bridal makeup kit) ❏ Powders - (see bridal makeup kit) ❏ Powders - (see bridal makeup kit) ❏ Bronzer - (Hoola Matte Bronzing Powder) ❏ Blushes - (Nars Orgasm, Nars Deep Throat, MAC Prism, MAC Blushbaby, MAC Melba, MAC Sweet as Cocoa, MAC Peachtwist) ❏ Highlighters (Becca Champagne Pop Highlighter) ❏ Face Spray (MAC Prep and Prime Fix +) ❏ Setting Spray (see bridal makeup kit) ❏ Eye Cream (MAC Fast Response Eye Cream) 1 EYES: ❏ Waterproof Mascaras Black and Brown - (L'oreal Voluminous Waterproof Mascara) ❏ Mascara wands (see bridal makeup kit) ❏ Eye shadow base (MAC Painterly Paint Pot/Groundwork) - NOT REQUIRED ❏ Eye Shadow Palettes (See bridal makeup kit.) More options: Tarte In Bloom, Lorac Unzipped EyeShadow Palette, Urban Decay Naked 2 Palette) ❏ Glitter Shadows - Great for GLAM! - NOT REQUIRED ❏ (Stila Glitter and Glow Liquid Eyeshadow Smoky Storm - Pewter/Silver) ❏ (Stila Glitter and Glow Liquid Eyeshadow Gold Goddess - Yellow/Gold) -
Personalization Guidelines
Personalization Guidelines Purpose Our personalization services are a very important part of the Thirty-One experience. We believe our personalization services set our products and our brand apart. Although we never want to disappoint you or our Customers, there are legal and policy limits to the personalization requests that we will fulfill. These Personalization Guidelines are intended to assist you in: • Helping our Customers understand what personalization requests we cannot fulfill; • Avoiding damage to the Thirty-One brand; • Avoiding the infringement of the trademarks of others; and • Reducing potential legal liability for both Thirty-One and our Customers. Our hope is that these Guidelines will help you to advise Customers of problematic personalization requests when Customers place their orders. Why Can’t Thirty-One Fulfill All Personalization Requests? Legal Reasons There are legal reasons why we cannot fulfill certain personalization requests. Sometimes companies (like Avon or Microsoft), sports teams (like the Cleveland Browns or the Ohio State Buckeyes), and famous people (like Jennifer Lopez) make a filing with the government to register their name, the name of a product (like Apple’s iPad) or a tag line (like Nike’s “Just Do It”). If we fulfill a request to personalize a Thirty-One product with a name or phrase that has been “trademarked,” then there is a risk we could face a legal claim for “trademark infringement.” Trademark infringement can occur when someone uses a name or phrase that causes confusion with someone else’s trademark. Here is an example. The word “Coach” could refer to a sports team’s coach or it could refer to the COACH brand of handbags.