Mercury F1 Sponsorship Proposal Introduction
MERCURY F1 SPONSORSHIP PROPOSAL INTRODUCTION
Within this booklet we, Mercury F1, wish to offer you the opportunity to support the leaders of tomorrow in science, innovation, engineering, and business.
We wish to outline the sponsorship plans through which you can support our team. With the 2017 F1 in Schools World Championships approaching, we continue to innovate and push the boundaries in everything that we do.
This fantastic sponsorship opportunity comes once in a lifetime, we are offering it to you. THE FORMULA 1 IN SCHOOLS CHALLENGE
The F1 In Schools Challenge is an international multi- disciplinary initiative aimed at promoting the STEM subjects in schools – Science, Technology, Engineering and Mathematics.
It is the world’s largest and most successful school-based STEM initiative, with a staggering reach of 40 countries and 20 million students globally.
This initiative is aimed at engaging and challenging high school students as well as introducing them to the possibilities of careers in engineering, marketing and project management.
The competition entails the designing, engineering and manufacturing of a model Formula 1 car to be propelled by pressurized gas.
The challenge is also inclusive of an enterprise aspect in which teams have to do their own fundraising, acquire their own sponsorship, manage their own funds and develop and market their own brand. WHO ARE WE? Mercury F1 is comprised of five students from Fourways High School, ranging from the ages of fifteen to seventeen years. The Team consists of passionate, driven and pioneering learners who were chosen owing to their proficiency in their respective, particular fields. Mercury F1 was amongst the first teams to participate in the re-launch of the F1 In Schools Challenge in South Africa in 2016. DEFINING VALUES
VISION INNOVATION EXCELLENCE
A clear and defined idea of New, ambitious and Chase excellence, and where we want to be inventive ways to optimize success will follow. within specific time efficiency in both the Investing maximal effort, frames as well as overall in design and enterprise determination, time and hard- the competition. This divisions in order to work will, undoubtedly, creates a sense of focus, maximize our chances of culminate in a distinguished discipline and determination. success on the and exemplary product. The Having measurable, realistic, international platform. pursuit of excellence leaves us yet challenging goals allows This includes optimizing our unsatisfied with mediocre us to track our progress as sponsors’ return on results and with the drive to well as the ability to adapt investment through leading- accomplish more. and adopt different strategies edge strategies. to optimize our performance. ACHIEVEMENTS
REGIONALS LEAGUE RACE 1: LEAGUE RACE 2: COMPETITION: SCI- JABULANI FOURWAYS HIGH BONO DISCOVERY TECHNICAL SCHOOL CENTER SCHOOL . Best Engineered Car . Best Engineered Car . Best Engineered Car . Best Marketing & Enterprise . Best Marketing & Enterprise . Best Marketing & Enterprise Strategy Strategy Strategy . Fastest Car . Fastest Car . Fastest Car . Best Verbal Presentation . Knockout Races Winners . Best Verbal Presentation . Overall First Place . Overall Winners . Overall Second Place South African National Championships: Sci- Bono Discovery Center
. Best Engineered Car . Best Marketing & Enterprise Strategy . Fastest Car . Knockout Races Winners . Best Verbal Presentation . Overall First Place
NATIONAL CHAMPIONS
Representatives of the Republic of South Africa at the Formula One In Schools 2017 World Finals in Kuala Lumpur, Malaysia. Benefits By sponsoring Mercury F1, your company will have direct involvement in the growth of tomorrow’s engineers, marketers, entrepreneurs, mathematicians and scientists.
You are provided with a high-profile and dynamic platform for integrated interaction as well direct company-to-consumer engagement and are able to distinctly differentiate your brand from your competitors. Your company is able to socially develop its community and consumer base and, by doing so, is able to promote its values amongst different markets and demographics. By sponsoring Mercury F1, your company is able to socially align itself with innovation, entrepreneurship, technology, leadership, creativity, passion, diversity, teamwork, responsibility, learning, collaboration and adaptability.
You are able to form a relationship with budding innovators and creators. As a sponsor, you become a platform for the acquisition of highly prioritized and in-demand professional skills including teamwork, leadership and communication.
Your company facilitates the actualization of theoretical concepts in both the competition as well as the broader world.
As a sponsor, your company connects people of different backgrounds with new experiences based on similar passions. SPONSORSHIP PACKAGE: Gaia
This is the ultimate Sponsorship Package, entitling the Sponsor to a host of benefits. The exposure received through this package is unrivalled, reaching a wide range of demographics and large audiences.
ADVERTISING AND MARKETING RETURNS VALUES
Our estimates below of media coverage are based on figures provided by Sangari Education’s media relations company, Charles Smith and Associates (CSA), which has been operational for 30 years. CSA will do the marketing for the event and will include the Gaia Sponsor in the marketing material. The required sponsorship amount is R200 000 and below is the estimated value of media coverage that the Sponsor is expected to achieve, the total given as R675 000 is a conservative figure. It could realistically be closer to R1 million:
• Media Coverage (Print and Online)………….…………………….... R100 000
• Radio Coverage …………………………………………………………. R75 000
• TV Coverage …………………………………………………………….. R100 000
• Social Media (Facebook, Instagram, Twitter and LinkedIn)……. R200 000
• Website Exposure ………………………………………………………. R50 000
• Banners etc………………………………………………………………. R50 000
R675 000 SPONSORSHIP PACKAGE: Gaia
• This sponsorship package entitles the company to a car, portfolio and a signed competition shirt.
• This sponsorship package also offers the company the right to a Staff Information session a month in the lead up to the World Finals. The team will address your staff for an hour, speaking about the competition, what we do and how this investment will help our futures. The staff will be informed about the cause your company supports. After the discussion, your staff will resume their work enthused to know that they are contributing to a company that is devoted to the future of South African youth.
• Company logo will be placed in preferred spots on the: Car Banners Pit Display Portfolio Team Brochure Team Uniform
• Your company has the option to have promotional goods displayed at the World Finals SPONSORSHIP PACKAGE: Jupiter
This package will give your business a huge array of exposure to a broad range of consumers across a huge age range, covering both the younger and older demographics. The benefits of sponsoring Mercury F1 through the Jupiter Package:
• A Jupiter Sponsor (requires an investment of R 50 000) will be entitled to use all the material and content generated by CSA for their own purposes on their own website, social media platforms and in the press (TV, Radio, Print, Online). CSA will provide assistance with these platforms should the sponsor require advice on issuing press releases and posting Social Media content. The estimated value of media coverage is dependent on the amount of activity the Jupiter Sponsor will put into the project, but is realistically estimated at about R230 000:
• Media Coverage (Print and Online)………….………………………….. R50 000
• Radio Coverage …………………………………………………………...... R20 000
• TV Coverage ………………………………………………………………... R30 000
• Social Media (Facebook, Instagram, Twitter and LinkedIn)………... R100 000
• Website Exposure ………………………………………………………….. R15 000
• Banners etc………………………………………………………………….. R15 000
R230 000 SPONSORSHIP PACKAGE: Jupiter
• This sponsorship package entitles the company to a car, portfolio and a signed competition shirt.
• This sponsorship package also offers the company the right to a Staff Information session a month in the lead up to the World Finals. The team will address your staff for an hour, speaking about the competition, what we do and how this will help our futures. The staff will be informed about the cause your company supports. After the discussion, your staff will resume their work enthused to know that they are contributing to a company that is devoted to the future of young South African children.
• Company logo will be placed in preferred spots on the: Car Banners Pit Display Portfolio Team Brochure Team Uniform
• Your company has the option to have promotional goods displayed at the World Finals
• Special thank you to your company in selected interviews. SPONSORSHIP PACKAGE: Neptune
This package has an excellent range of immediate benefits to companies wishing to adopt this level of sponsorship. The benefits of sponsoring Mercury F1 through the Neptune Package include:
This sponsor could use selected pieces of marketing content generated by CSA for their own marketing purposes and campaigns and will be afforded assistance from CSA.
This sponsorship package offers the company the right to a Staff Information session a month in the lead up to the World Finals. The team will address your staff for an hour, speaking about the competition, what we do and how this will help our futures for the duration of an hour. The staff will be informed about the cause your company supports. After the discussion, your staff will resume their work enthused to know that they are contributing to a company that is devoted to the future of young South African children.
Company logo will be placed prominently on the: . Car . Banners . Pit Display . Portfolio . Team Brochure . Team Uniform
Your company has the option to have promotional goods displayed at the World Finals, and advertisements on our website.
Package Cost: ±R 25000 SPONSORSHIP PACKAGE: Pluto
The Pluto Package is a mid-range sponsorship option that offers companies the option to promote themselves with Mercury F1. This entails:
Company logo will be placed on the: . Pit Display . Portfolio . Team Brochure . Banners . Website With Active Links
Package Cost:± R15000 SPONSORSHIP PACKAGE: Juno
The Juno Package is sponsorship option that is offered to companies who want to be identified with Mercury F1.
Company logo will be placed on the: . Banners . Pit Display . Portfolio . Team Brochure
Package Cost: ±R10 000 SPONSORSHIP PACKAGE: Ceres
The Ceres Package is the final sponsorship package that is offered to companies who want to be promoted with Mercury F1.
Company logo placed in selective physical marketing devices: . Banners . Brochures
Package Cost: ±R5000 MEDIA COVERAGE World Finals Video News Edit: This edit is widely distributed through international news channels and Formula One host broadcasters including UK, Malaysia, Singapore, UK, Ireland, Spain, USA, Australia, Germany, Italy, Greece, Portugal and South Africa.
F1 broadcasters interviewed teams for newscasts including BBC, SkyF1, RTE, Star Sports, ESPN, ORF, RTL, BEIN, TEN
The broadcast footage will reach over 275 million viewers.
Print: Around 700 articles based on F1 in Schools and F1 in Schools teams, with news items featuring in key national newspapers as well as educational and lifestyle media. e.g. at World Finals – several hundred articles were written world-wide. Among newspapers than ran articles were, New York Herald (US), Sydney Morning Herald (AUS), International Herald Tribune, The Times (UK), Das Bild (GER), Frankfurter Allgemeiner (GER), Corriere Della Sera (ITA) and El Pais (SPA). Additional feature coverage in key educational media of winning teams home countries.
Online: Significant coverage is achieved through lifestyle, education, sporting and government websites, with video and images.
Social Media: F1 in Schools and Mercury F1 use key channels such as Facebook, Twitter, Instagram, Snapchat and Pinterest to publicize our journey – a wide global audience is reached through these channels. ESTIMATED BUDGET
1 2 3 4 5 6 7 SUBTOTAL de Bruyn Maharaj NAME Clayton A. Kotschy A. Pienaar J. Veerappa N. Williams K. W. Mojarad S. Marketing Graphics Design Financial Manufactu- ROLE Teacher Principal and Team Designer Engineer Manager ring Manager Manager FLIGHTS R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 57,400.00
PARTICIPATIONFEE R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 68,250.00
ACCOMODATION R 5,550.00 R 11,100.00 R 5,550.00 R 5,550.00 R 5,550.00 R 5,550.00 R 5,550.00 R 44,400.00 NUTRITION R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 12,600,00 TEAM KITS R 1 100,00 R 1 100,00 R 1 950,00 R 1 950,00 R 1 950,00 R 1 950,00 R 1 950,00 R 11 950,00 TOTAL R 26,400.00 R 31,950.00 R 27,250.00 R 27,250.00 R 27,250.00 R 27,250.00 R 27,250.00 R 194,600.00 ESTIMATED BUDGET
ITEM COST QUANTITY SUBTOTAL
PIT DISPLAY R 25 000,00 1 R 25 000,00
PRINTING R 5 000,00 1 R 5 000,00
CAR R 1 917,00 10 R 19 170,00
GIFTS
BILTONG R 18,00 60 R 1 080,00 KEYRINGS R 20,00 150 R 3 000,00
R 53, 250.00 CONTACT DETAILS
Should you be interested in, or require more information about the competition, please do not hesitate to contact:
SANAM M. MOJARAD: Team Manager And Marketing Manager Cell Phone Number: +27 84 884 8271 Email Address: [email protected]
NISHSAI VEERAPPA: Financial Manager Cell Phone Number: +27 79 695 2942 Email Address: [email protected]
ANTHONY CLAYTON: Teacher in Charge Cell Phone Number: +27 83 229 9112 Email Address: [email protected]