Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

London 2012 Editorial style from A to Z April 2012

The aim of this editorial style guide is to If you are giving this guide to anyone Introduction help everyone write about London 2012 externally, please inform LOCOG’s with clarity and consistency. The guide Editorial Services team or the ODA’s includes practical information to ensure Marketing team so we can let them writers prepare accurate content in the know when it is reissued. If you have most suitable style. any queries that are not covered by the guide, please let us know so we The guide is arranged alphabetically for can include them in future editions. ease of use, with simple navigational tools to help you find what you’re looking Working together, we will develop for. Clicking on the letters across the top effective and accessible content that of every page will take you to the first will help make London 2012 an page of each section. In addition, each incredible experience for all audiences. entry on the contents page is a link, and there are cross-references with links to other sections throughout the guide.

As our organisation develops, so our style guide needs to be flexible and adaptable. For this reason, we will be regularly updating this document. Please ensure that you have the latest version.

This document and the official Emblems of the London 2012 Games are © London Organising Committee of the Olympic Games and Paralympic Games Limited 2007–2012. All rights reserved. Ref LOC2012/EDS/0001 2 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Abbreviations and acronyms Full stops after web addresses Contents Accents Games A Addresses G Games Family Ampersand (&) Games Maker Apostrophes Games’ Marks Athletes’ Village Games or matches? Games-time or Games time? Beijing 2008 Games-Time Training Venue (GTTV) British Olympic Association (BOA) Gender B British Olympic Foundation (BOF) Get Set British Paralympic Association (BPA) Government Bump-in Government Olympic Executive (GOE) Business Network Great Britain

Capital letters Host Borough Capital letters: sports, Host City C disciplines and events H Hyperlinks Classification Hyphen Classification match Client groups ie Colons Info+ Commas I Inspire programme Commercial partners International Broadcast Centre (IBC) Copyright International Inspiration Cultural Olympiad International Olympic Committee/International Paralympic Committee (IOC/IPC) Dash International Sports Federations (IFs) Dates D Disability sport Jargon Disciplines J eg or for example? Ellipsis No entries. E Email K Emphasis E-newsletter Events Legacy L Lists Festival Live Sites F Fewer/less London 2012 Festival Field of play London Ambassador Final London Legacy Development Corporation Fit-out London Organising Committee of the Olympic Games Flags and Paralympic Games (LOCOG) Foreign-language words or phrases London Prepares series

3 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Main Press Centre (MPC) Quarter-final No entries. Mandeville Q Quotations X M Mascots Matches or games? Relays Measurements Results Years Measurements and times: sports R Rights Holding Broadcaster Y Medal Rio 2016 Medallist Road events No entries. Mixed Zone Z Money Satellite Villages More than Scoring S Semi-final Names Shops Nations and Regions Group Singular or plural? N National Olympic Committees/National Spacing Paralympic Committees (NOCs/NPCs) Spelling North Greenwich Arena or The O2? Sport at London 2012 Numbers Sport v Sports Numbers: Sport Sports, disciplines and events Stadiums or stadia? Olympian Stakeholders Olympic Stations and lines O Olympic Delivery Authority (ODA) Suffixes Olympic Family and Paralympic Family Olympic Park Team 2012 Olympic Park Legacy Company Test events Olympic record T Time Olympic Broadcasting Service (OBS) Titles Olympic Route Network (ORN) Tone of voice Olympic Village Torch Relay Trademarks/brand names Paralympian Trailblazer Paralympic P Paralympic classification Union Jack Paralympic Route Network (PRN) UK ParalympicsGB U USA Park-and-ride People Venues Per cent Versus Phone numbers V Victory Ceremonies Places Villages Plurals Pre-Games Training Camp (PGTC) Warm-up Venue Preliminary rounds Wenlock W World record

4 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Abbreviations and acronyms Accents Apostrophes The London 2012 Games have their fair For athletes’ names, use accents on both Apostrophes are used to show possession share of acronyms and abbreviations. If first names and surnames. For example, (‘Usain Bolt’s gold medal) and to punctuate A you use terms such as ‘D&I’ (diversity and Marie-José Pérec. contractions (‘I can’t wait for London 2012’) inclusion) or ‘E&I’ (equality and inclusion) without defining them, you could easily Addresses ‘London 2012 takes place in four weeks’ alienate or confuse a reader. Always write addresses as follows: time’ St James’ Park Where abbreviations must be used, first London 2012 Organising Committee spell them out in full and put the One Churchill Place Athletes’ Village abbreviation in brackets afterwards. Canary Wharf See Villages Thereafter, use the abbreviation – for London example, ‘The Main Press Centre (MPC) E14 5LN is located on the Olympic Park. The MPC will have 29,000 square metres of office Olympic Delivery Authority space.’ 23rd floor One Churchill Place The exceptions to this rule are cases Canary Wharf where the abbreviation is actually the London better known form of the name – for E14 5LN example, ‘BBC’ or ‘BAA’ – or when it is commonly used in place of the full name If developing content for an overseas in running copy, such as ‘USA’ and ‘UK’. audience, include the country (UK) after the city/postcode. In longer documents or reports – particularly those in which readers are Ampersand (&) likely to read a single chapter – consider The ampersand symbol should only be repeating the full name at the beginning used instead of the word ‘and’ in a list of each chapter. where the name of one or more elements contains ‘and’. For example: ‘The If a term is only used once in a departments involved are Sport and document, you do not need to insert the Venues & Infrastructure’. Also use the abbreviation afterwards. ampersand where it forms part of the correct name of an organisation, such as Never use spaces or points in Procter & Gamble. abbreviations: UK, USA, LOCOG.

5 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Beijing 2008 Bump-in installation of telephone cabling and Use ‘Beijing 2008 Olympic Games and The provision and assembly of furniture, assembly of desks, tables and chairs. Paralympic Games’, ‘Beijing 2008’ or ‘the fixtures and equipment (often abbreviated B Beijing 2008 Games’; likewise for previous to FF&E) to ensure that LOCOG-managed Bump-out is the reverse process – when all Games (for example, Vancouver 2010). spaces are properly equipped for venue furniture, fixtures and equipment are operations. dismantled and removed from all venues. Beijing is a city, not an event, so do not write ‘we did this before Beijing’. Use of the hyphen is dependent on how the Business Network term is used. If used as a noun then you The London 2012 Business Network helps British Olympic Association (BOA) need a hyphen: eg ‘we are preparing for companies find out how to get involved As the National Olympic Committee for bump-in’. If it is used as a verb it does not in London 2012. The third-party website Great Britain, the BOA is responsible for need a hyphen – eg ‘to bump in a venue’. used to announce contract opportunities the selection, preparation and is called CompeteFor (no space between management of Team GB at every Examples of activities in bump-in work the words, upper-case ‘F’). Games. include placement of sports equipment,

British Olympic Foundation (BOF) The BOF is the charitable arm of the BOA and is tasked with promoting the Olympic Movement in the UK.

British Paralympic Association (BPA) A registered charity, the BPA is the National Paralympic Committee for Great Britain and Northern Ireland. Under the brand name ParalympicsGB, it selects, prepares and manages the British Paralympic team at each Paralympic Games and raises the money to meet the costs that this entails.

6 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Capital letters We aim to keep initial capital letters to a minimum so that our documents are user- ) – Javelin® shuttle service from St Pancras C friendly and readable. However, there are International to Stratford International some cases where they are essential. The (Javelin® requires a registered following have initial capital letters: trademark symbol on every mention)

– The Olympic Partner (TOP) programme – Specific job titles (Chief Medical Officer, Administrative Assistant) – Seasons in the context of the Games (Summer and Winter Games) – Government departments (Home Office, Foreign Office, Ministry of – English regions (East of England, North Defence) and the Government itself East)

– Department/team names (Legal – The Olympic Board, the ODA Board department, Marketing team) (thereafter, the board)

– Acts of Parliament (London Olympic – Tier One, Tier Two and Tier Three Games and Paralympic Games Act commercial partners (these should only 2006) have the first letter capitalised in running copy, even in cases where the – Names of institutions (British Museum, actual company name/logo is entirely Tate Modern, Leeds Castle) capitals; for example OMEGA should be written as ‘Omega’). The exception – London 2012 venues (Velodrome, to this rule would be commercial Copper Box), as well as specific partners that do not feature any capital non-competition locations (The letters, eg adidas, which should Greenway, Energy Centre, Primary always be lower case Substation, Warm-up Venue), rooms (Meeting Room 6, Changing Room B) – Partner categories (Commercial and facilities (London 2012 Media Services Partner) Conference Area) unique to the Games – Specific cultural ceremonies and events – Olympic and Paralympic sports, (International Paralympic Day) disciplines and events, in the context of the Games – London 2012’s cultural ceremonies and events (Handover Ceremony, Opening – Games, when used as shorthand for Ceremony, Closing Ceremony, Victory the Olympic Games and Paralympic Ceremony and Welcome Ceremony) Games (the London 2012 Games)

7 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

– Cultural Olympiad and related major south, west, north-east, south-east If used in a non-Games context (including events/projects (Stories of the World, London) post-Games), sports should not be Film Nation, London 2012 Festival) capitalised: ‘I like to play football at the C – When referring to ancient Games or weekend’; ‘Canoe Slalom will take place (continued) – International Inspiration modern Games use lower case for the at Lee Valley White Water Centre. After adjective the Games, the venue will become a – The six east London Host Boroughs: major attraction for white water rafting Barking and Dagenham, Greenwich, – Medals (gold medal, silver medal) enthusiasts.’ Hackney, Newham, Tower Hamlets and Waltham Forest – Groups of people (spectators, The role of the people taking part in the volunteers, teachers) sport is lower case: Jonathan Edwards is an – Live Sites (but big screens should be athlete who competed in an Athletics event. written entirely in lower case) – Track and field (‘High Jump and the 100m are two of the track and field The field of play is lower case: hockey – Competition days (Day 4 of the events at London 2012’) pitch, swimming pool, football pitch. Olympic Games, Day 2 of the Paralympic Games). Also ‘Day 6 of the Capital letters: sports, disciplines and events Classification Olympic Torch Relay’. All sports, disciplines and events should See Paralympic classification have a capital letter when used in the – Official Olympic terms (see Olympic) context of the Games (including Classification match qualifying for an event before a Games): A classification match determines the The following are lower case: Cycling (sport), Road Cycling (discipline), non-medal placings in a particular event. – Generic job descriptors (‘three Time Trial (event). programme managers will be Client groups employed’) The exceptions to this rule are individual The complete list of LOCOG client elements of multi-element sports, such as groups is: – Seasons, when not used in context of Modern Pentathlon and Triathlon, as well the Games (‘it will happen in the as the individual elements of the Heptathlon – Olympic and Paralympic Family summer’) and Decathlon events. To differentiate these – Athletes and team officials from the individual sports at London 2012, – Technical officials – Work streams (‘effective they should be written using lower case. – Workforce communications and marketing are For example, fencing and swimming are – Press essential to staging a successful elements of the Modern Pentathlon. – Broadcasters Games’) – Marketing partners Please note that ‘men’s’ and ‘women’s’ are – Spectators – General or generic names of rooms not considered part of the event name and – General public and facilities not specific to London should therefore be written entirely in lower 2012 (changing rooms) case, for example: men’s 200m Individual Colons Medley or women’s 4 x 100m Relay (note Use lower case after a colon, except where – Generic locations/areas and compass the space either side of the ‘x’). the colon is followed by a proper name. points used as adjectives (north, east,

8 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Commas Copyright Cultural Olympiad Use commas to separate clauses within a The following copyright details should be The London 2012 Cultural Olympiad is sentence, or when starting a sentence included in every new LOCOG or ODA the largest cultural celebration in the C with a time or date. For example: ‘On 27 publication: history of the modern Olympic and (continued) July 2010, we launched the official Paralympic Movements, designed to give London 2012 volunteering programme’. LOCOG: everyone in the UK a chance to be part © 201x The London Organising of London 2012. Commercial partners Committee of the Olympic Games and London 2012 partners are broken down Paralympic Games Limited. The four-year London 2012 Cultural into three categories (note the capital This document and the official Emblems Olympiad will conclude with the London letters): of the London 2012 Games are © 2012 Festival (upper-case ‘F’), a 12-week London Organising Committee of the cultural celebration taking place across – Tier One Partners Olympic Games and Paralympic Games the UK. The Festival (abbreviation in – Tier Two Supporters Limited 2007–2012. All rights reserved. subsequent mentions) will open on 21 – Tier Three Suppliers and Providers June 2012, Midsummer’s Day, and run ODA: until 9 September 2012, the last day of For a complete, up-to-date list of The construction of the venues and the London 2012 Paralympic Games. partners, see the ‘About us’ section on infrastructure of the London 2012 Games www.london2012.com. is funded by the National Lottery through Also see the Inspire programme the Olympic Lottery Distributor, the Department for Culture, Media and Sport, the Mayor of London and the London Development Agency. © 201x Olympic Delivery Authority. This document and the official Emblems of the London 2012 Games are © London Organising Committee of the Olympic Games and Paralympic Games Limited 2007–2012. All rights reserved

9 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Context Documents aimed at IPC, NPCs Public-facing An athlete with a spinal cord injury and the Paralympic Family communications (UK and should be referred to in exactly this way international audience) – never as a ‘spinal injury athlete’, as D they are not defined by their injury. Athletes who have Athletes Paralympic athletes competed in the Paralympic athletes Paralympians Paralympic athletes want to be referred Paralympic Games Paralympians to as elite athletes first and foremost and Athletes who have not Paralympic hopefuls Paralympic hopefuls as disabled people second – if at all. (yet) competed in the Aspiring Paralympians Aspiring Paralympians Where you feel you need to refer to an Paralympic Games Athletes Disabled athletes athlete’s impairment, a passing reference is always preferable to going into detail. People who have a Athletes with an intellectual Learning disabled athletes learning disability disability Learning disabled people Neither school of thought is incorrect but, People with an intellectual in most cases, it is possible to avoid the disability terms ‘disabled’ or ‘with a disability’ Spectators Spectators with a disability Disabled spectators entirely. The above table offers guidance on the most suitable terms to use: General public People with a disability Disabled people – in documents specifically targeting the Dash Disability sport IPC, NPCs or members of the Use an ‘en dash’, a long dash like this (–) Use this term, not ‘disabled sport’. Paralympic Family; and not a hyphen like this (-), for links within a – in public-facing communications sentence. The en dash should also be When talking about people who (targeting both UK and international used for separating dates and times. An practise disability sport, the audiences). ‘en dash’ is Ctrl-minus on the keyboard. International Paralympic Committee recommends using ‘athletes with a In general, try to focus more on Dates disability’ or ‘persons with a disability’. accessibility rather than disability. For Always write dates as follows, with However, the terms ‘disabled athletes’ example, instead of asking someone ‘Are spaces on either side of an ‘en dash’: or ‘disabled people’ are more widely you disabled?’ on a form, ask them ‘Do used – and preferred – in the UK. you have any accessibility requirements?’ 27 July – 12 August 2012 Friday 27 July – Sunday 12 August 2012 The term ‘non-disabled’ should be used to Download the BPA language guidelines describe a person who is not disabled for reporting on Paralympic sport Do not use 2nd, 27th, and so on when – never ‘able-bodied’. It should only be writing dates. Where two dates fall used in a context when distinguishing Disciplines within the same month, there’s no need to between disabled and non-disabled. See Capital letters: sports, disciplines and include the month twice, and no need for events spaces either side of the en dash (for The preferred term for a person who uses example, 24–26 July). a wheelchair is ‘wheelchair user’. See Capital letters: sports, disciplines and events

10 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

eg or for example? Try to write ‘for example’ or ‘that is’ in preference to ‘eg’ or ‘ie’. Also try to avoid E ‘etc’.

However, if the abbreviation is to be used, there are no spaces or points and it is followed by a colon, eg: this is an example.

Ellipsis An ellipsis ‘...’ is usually used to indicate an omission from a quoted passage.

The style is no gap before, with a gap after. eg ‘He said... he was delighted to win gold’.’

Email Write email as one word, without a hyphen and a lower-case ‘e’.

Emphasis Do not use capital letters or italics to emphasise text – use heavy (bold) styling.

E-newsletter Write e-newsletter with a hyphen and lower-case ‘e’.

Events The London 2012 Games features 302 Olympic events and 503 Paralympic events.

Also see Capital letters: sports, disciplines and events and Sport at London 2012

11 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Festival Foreign-language words or phrases Full stops after web addresses See Cultural Olympiad Do not use italics for words or phrases in Use a full stop after a web address if it a foreign language. If the word or phrase comes at the end of a sentence. F Fewer/less is not very common and unlikely to have For countable nouns use ‘fewer’: ‘There been heard of before, use single The only exception to this rule is if the were fewer children than teachers.’ For quotation marks. web address is a hyperlink, for example non-countable nouns use ‘less’: ‘There on a webpage, and at the end of a was less wine than water.’ When referring to International paragraph or a standalone sentence. Federations (IFs), use the English name if Field of play one exists (it is usually given on the IF’s Web addresses should not be written using Lower case, without hyphens. website). Following the first mention, refer www. when used in published documents. to the IF by its abbreviation. If the French Final abbreviation is more widely known, use The only exception to this rule is in the A final is any session, match or race at that – for example, the International case of www.tickets.london2012.com which a gold medal will be won. It Gymnastics Federation (FIG). should be lower case in all instances. Also see Hyperlinks

Fit-out Fit-out is the phase during which the temporary infrastructure required for the staging of the Olympic and Paralympic Games is installed. Examples of activities in fit-out include installation of tents, fencing and catering equipment.

Flags The Olympic and Paralympic Flags use a capital ‘f’, and the people carrying them are called Flagbearers. All other flags use lower case ‘f’.

12 12 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Games London 2012 is a singular entity – so we At Games time, permanent staff will also Always use a capital ‘G’ for ‘Games’ write ‘London 2012 is going to be great’. be known as Games Makers. when referring to the Olympic or When talking about ‘the Games’, G Paralympic Games. however, we write ‘the Games are going Before London 2012, pre-Games to be great’. volunteers called Trailblazers have been What to call the Games: assisting in London 2012 offices. In the first reference to the London 2012 Also see Beijing 2008 and Rio 2016. Games, use ‘the London 2012 Olympic Games’ Marks Games and Paralympic Games’, or Games Family All the names, phrases, marks, logos and alternatively ‘the London 2012 Olympic The term Games Family refers to the designs related to the 2012 Games and and Paralympic Games’. Thereafter, use broad group of accredited personnel the Olympic and Paralympic Movements ‘the 2012 Games’, ‘London 2012’, ‘the who help deliver or work at the Games. that are protected by law. London 2012 Games’ or – once it is clear They are: you are talking about London 2012 – – Olympic and Paralympic Family Games or matches? simply ‘the Games’. – Athletes and team officials See Matches or games? – Technical officials Avoid talking about ‘the Games of the – Press Games-time or Games time? XXX Olympiad’ where possible, although – Broadcasters Events in the summer of 2012 will be this term may be required in a very formal – Marketing partners happening at Games time. By then, staff context. If so, use ‘XXX’ rather than ‘30th’. – Workforce will have moved into their Games-time roles. In other words, ‘Games-time’ with a The London 2012 Paralympic Games Please note, Games Family is not the hyphen is an adjective and is used to should always be given equal exposure same as the Olympic Family and describe a noun. Other examples are where editorially relevant. Paralympic Family. Games-time uniforms or Games-time services. What not to call the Games: Games Maker – Olympics, Paralympics London 2012 volunteers are called In all instances other than for Games- – The 2012 Olympics Games Makers (upper-case ‘G’ and ‘M’). Time Training Venues as below, ‘time’ is – 2012 Olympics and Paralympics The official London 2012 Games Makers lower case. – Olympics 2012 programme was launched in July 2010. – Olympic Games 2012 In external communications, always Games-Time Training Venue (GTTV) – London Olympic Games 2012 introduce the concept of Games Makers Use initial capitals and the abbreviation – 2012 before using the term. GTTV in subsequent mentions. – London Games – Games of the 30th Olympiad Up to 70,000 volunteers will be needed GTTVs will be used by international to help stage the Games. This includes athletes immediately prior to and during volunteers from the London Ambassadors the Games. programme, which is run by the Mayor of London’s office.

13 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Gender – Department for Culture, Media and London government We use gender-neutral language, unless Sport (DCMS) The Mayor of London sets the budget for referring to a specific person. Use three other organisations, called the GLA – Department for Environment, Food and G ‘business person’ or ‘fire-fighter’ rather Group. These are all involved in Rural Affairs (Defra) (continued) than ‘businessman’ or ‘fireman’, and preparations for the London 2012 similarly ‘humanity’ or ‘humankind’ as – Department for International Games. They are: opposed to ‘mankind’. Development (DFID) – Transport for London (TfL); – Department for Transport (DfT) Never say ‘his’ to cover both men and women. ‘S/he’ is a clumsy phrase which – Department for Work and Pensions – the Metropolitan Police Authority should also be avoided. There is usually (DWP) (MPA); and a way around the issue: for example, – Department of Health (DH) instead of writing ‘the spectator will pick – the London Fire Brigade (LFB). up his bag from the cloakroom’, write – Foreign and Commonwealth Office ‘spectators will pick up their bags from (FCO) nb the London Development Agency the cloakroom’. (LDA) was part of the group but is defunct – Government Olympic Executive (GOE) as of April 2012. Get Set – Greater London Authority (GLA) The London 2012 education programme Government Olympic Executive (GOE) – HM Treasury for schools and colleges in the UK is The GOE sits within the Department for called Get Set. Schools and colleges can – Home Office Culture, Media and Sport (DCMS) and join the Get Set network (lower-case ‘n’). leads for Government on the delivery of – Ministry of Defence (MoD) There is also an international strand of the Games, coordinating with other Get Set called ‘Get Set goes global’. – Ministry of Justice Government departments and public agencies. – Northern Ireland Office (NIO) Government When referring to the Government of a – Office of the Leader of the House of Great Britain specific country, use upper-case ‘G’. Commons See Places When referring to government generally, – Privy Council use lower-case ‘g’. – Scotland Office A handy list of relevant authorities, – Wales Office departments and politicians: – The Secretary of State for Culture, – Cabinet Office Olympics, Media and Sport is Rt Hon Jeremy Hunt MP – Department for Business, Innovation and Skills (BIS) – The Minister for Sport and Olympics is Hugh Robertson MP – Department for Education (DfE) – The Mayor of London is Boris Johnson. – Department of Communities and Local Thereafter, use Mr Johnson Government (DCLG)

14 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Host Borough Hyperlinks Hyphen The six east London Host Boroughs are: When inserting links, ensure that the Use hyphens to form compound Barking and Dagenham, Greenwich, sentence that contains the hyperlinked adjectives (Games-time venue, three-year H Hackney, Newham, Tower Hamlets and text is a meaningful unit in itself. deal, famous 19th-century athlete) or to Waltham Forest. avoid ambiguity: a red-wine bottle is a When you’re pointing to sources of bottle for red wine, while a red wine When referring to them collectively, they further information, you can just hyperlink bottle may be a wine bottle that is red. are known as the east London Host the relevant words. For example: ‘There Boroughs. However, when talking about are lots of other ways to get involved in Do not use hyphens after adverbs ending one of them individually, it is fine to refer Paralympic Swimming’ in -ly: a neatly written letter. to it as just a Host Borough. It is also acceptable to link by saying Do not hyphenate the words cooperation There are also numerous other Host ‘Find out more about Paralympic or coordination. For example, regular Boroughs in London, including Swimming’ visits to London are paid by the IOC’s Westminster and Ealing, as well as Host Coordination Commission. Boroughs across the UK, for example, This fuller text is required for a call to Broxbourne and Weymouth & Portland. action. For example: ‘Submit an Use of hyphens in a Games context: application for Olympic tickets’ The three-time champion Further groups of classification include Host Council (for example, Mole Valley The following are not suitable ways of The gold medal-winning athlete District Council) and Host County, such as linking: Hertfordshire. ‘There are lots of ways to get involved in Host City Paralympic Swimming. Find out more’ London is the Host City of the Olympic and Paralympic Games in 2012. The ‘There are lots of ways to get involved in Olympic Sailing competition will be held Paralympic Swimming. Click here to find in the Host Borough of Weymouth and out more.’ Portland, and the following are the co-Host Cities of the Olympic Football Also see Full stops after web addresses competition: Cardiff, Coventry, Glasgow, Manchester and Newcastle (see Venues for more information). Host Nation should also be written as upper case.

15 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ie Also see Main Press Centre (MPC) See eg or for example? International Inspiration I Info+ International Inspiration is London 2012’s This is the system previously referred to as international sports legacy programme. INFO 2012. myInfo+ is the system See www.london2012.com/ previously referred to as Remote INFO internationalinspiration for more and always takes a lower-case ‘m’ and information. upper-case ‘I’. Note the + is always superscript. International Olympic Committee/ International Paralympic Committee Inspire programme (IOC/IPC) Non-commercial projects and events The IOC serves as an umbrella inspired by the Games can apply until 1 organisation of the Olympic Movement, December 2011 to be recognised by the as does the IPC for the Paralympic Inspire programme (lower-case ‘p’) and Movement. They own all rights to the awarded the Inspire mark (lower-case ‘m’). Olympic and Paralympic symbols, Flag, The names of Inspire projects or events Motto, Anthem and to the Olympic and take initial capital letters (for example, Paralympic Games. The IOC and IPC Personal Best) but no inverted commas. license the Games to LOCOG. In addition, the IPC acts as the International International Broadcast Centre (IBC) Federation for 12 sports. The IBC is located next to the Main Press Centre (MPC) within the IBC/MPC International Sports Federations (IFs) complex on the Olympic Park. International Sports Federations (IFs) are the bodies that govern sports included in The term ‘Main Media Centre’ should not the Olympic programme. In Paralympic be used to describe this complex. sport, they are called International Paralympic Sport Federations (IPSFs). IBC/MPC complex includes the High Street IBC/MPC does not include the High Street

16 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Jargon The London 2012 programme is complex, so there is inevitably a lot of jargon used J to refer to specialist areas – from planning applications to architecture, and sponsorship to technical specifications. The Olympic and Paralympic Movements also come with their own jargon. Our aim is to avoid jargon as much as possible

A helpful guide to avoid jargon can be found at http://www.plainenglish.co.uk/ files/alternative.pdf

K No entries.

17 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Lists There are also a number of temporary ‘London 2012’ can also be used to refer If you are writing a simple list then you do Live Sites across the UK showing the best to the Games themselves (including the L not need any: sporting action from the Games. event, preparations and construction). – semi-colons The Live Site in the Olympic Park is called Do not write ‘The LOCOG’, nor ‘The – full stops Park Live Presented by British Airways. Games’ unless you are starting a sentence. – other punctuation It should be ‘LOCOG’ and ‘the Games.’ London 2012 Festival Legacy If you are writing a sentence in point form: See Cultural Olympiad LOCOG is a singular entity, so it is If possible, write ‘after the Games’ rather ‘LOCOG is staging…’, not ‘LOCOG are than ‘in legacy’, as this will be more – always precede the list with a colon; London Ambassador staging...’. London 2012 is also a singular easily understood. Use the phrase ‘lasting – each point should start in lower case See Games Maker entity in the context of both the company benefits’ in preference to ‘legacy’. If you (unless a proper noun); and the event, so we would write ‘the do choose to write a sentence such as – end in a semi-colon; and London Legacy Development Corporation Games are going to be great’, but ‘leave a lasting legacy of world-class – finish with a full stop. See Legacy ‘London 2012 is going to be great’, or sporting facilities for London’, use legacy ‘London 2012 announces...’. (lower-case ‘l’) not Legacy (upper-case ‘L’). If you are writing a list of fully London Organising Committee of the formed sentences, then use the Olympic Games and Paralympic Games London Prepares series The London Legacy Development following style: (LOCOG) The official London 2012 sports testing Corporation (LLDC) is responsible for the LOCOG is the private body responsible programme. As well as allowing LOCOG Queen Elizabeth Olympic Park and – Each point should be punctuated as a for promoting and staging the London to test crucial aspects of its operations surrounding areas. normal sentence. 2012 Games. LOCOG works with the ahead of the Games, the series features – This means starting with a capital letter Olympic Delivery Authority (ODA), the world-class sporting events – bringing top It came into being on 1 April 2012 and ending with a full stop. public body responsible for building the athletes to London’s iconic existing venues and is continuing the regeneration work – This is especially important if a new venues and infrastructure needed for and brand new venues in the Olympic of the Olympic Park Legacy Company point has two sentences. Such as the Games and beyond. Park. The London Prepares series is (OPLC). this one. divided into three clusters, and events in The London Organising Committee of the series are referred to as test events. The OPLC was the independent, Use an ‘en dash’ set out as above, rather the Olympic Games and Paralympic public-sector organisation responsible than a circular bullet. Games Limited is the organisation’s See www.londonpreparesseries.com for for the long-term planning, development, legal name. Where possible use the more information. management and maintenance Live Sites full name, ‘London Organising of the Olympic Park and its facilities London 2012 Live Sites are big screens Committee of the Olympic Games and after the Games. and event spaces in urban centres Paralympic Games (LOCOG)’ in the offering live information, video, news and first instance, and ‘LOCOG’ thereafter. community events. However, in a shorter piece of writing, you can use ‘the London 2012 There are permanent Live Sites located in Organising Committee’. every UK nation and region, operating all day and evening with live coverage of the ‘London 2012’ is the umbrella name for London 2012 Games and much more. LOCOG and the ODA. The words

18 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Main Press Centre (MPC) First use Subsequent use Incorrect The MPC is located next to the metres, square metres, 10m, 10sq m, feet and inches (with the International Broadcast Centre (IBC) kilometres, centimetres, 10km, 10cm, 10m² exception of the Marathon, within the IBC/MPC complex on the M metres squared which is 26 miles, 385 yards) Olympic Park. grams, kilograms 10g, 10kg pounds and stones The term ‘Main Media Centre’ should not litres, millilitres 10l, 10ml fluid ounces and gallons be used to describe this complex. hectares 10ha acres Also see International Broadcast Centre tonnes 10 tonnes tons (IBC) cubic metres 10 cubic metres cu m Mandeville See Mascots degrees Celsius 10°C Fahrenheit kilobyte and megabyte 10kb, 10mb Mascots Wenlock is the official London 2012 mascot (lower-case ‘o’ for ‘official’ and For Badminton, Tennis, Table Tennis, of metres. Do not separate the number ‘m’ for ‘mascot’) for the Olympic Games, Wheelchair Tennis and Paralympic from the abbreviation with a space. All and Mandeville is the official London Table Tennis, match is preferable to measurements should be metric: 100m, 2012 mascot for the Paralympic Games. avoid confusion with the scoring 10km, 90kg, 8.65m, and so on. The Their names are inspired by the systems, which use ‘games’. For exception to this is the measurement used towns of Much Wenlock in Shropshire example, games are contested within a in the marathon. and Stoke Mandeville in tennis match. Buckinghamshire. For precise wording When writing out times, use colons to around the mascots, Measurements separate hours, minutes and seconds, but visit www.london2012.com/mascots. Measurements should always be metric use dots to separate seconds from 10ths, and written in full when first used, then 100ths and 1,000ths of a second (the The mascots are neither male nor female, subsequently in abbreviated form – with required level of accuracy varies by so should never be referred to as ‘he’ or the exception of cubic metres and tonnes, event). For example: ‘she’. which are always written in full (see the table above). Compound measurements, 2:03:59 (Athletics – Marathon) Matches or games? such as square kilometres, have a space 4:16.977 (Track Cycling – Individual For the majority of team sports, the between the two units to aid Pursuit) words ‘match’ and ‘game’ are understanding. 20.91 (Swimming – 50m Freestyle) interchangeable when talking about London 2012 events. Measurements and times: sports Only write ‘hours’, ‘minutes’ and ‘seconds’ There is a specific style for measurements in the unlikely event that the context is However, when talking about Basketball, and times in sport competition. unclear. Wheelchair Basketball and Wheelchair Rugby, always refer to games and not Always use abbreviations for the type of When writing out scores for sports that matches. measurement – for example, ‘m’ instead feature two teams or competitors, separate 19 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

the scores with a hyphen but no spaces: Million and billion should be spelt out on 1-0 (Football), 118-107 (Basketball), and first use (£250 million), then the so on. When the result of a single match abbreviation (£250m, £500bn). One M contains several groups of scores, always decimal place should be used when (continued) follow the convention for the particular writing millions, billions, and so on: sport (for example, individual set scores in £1.2m or £1.2bn. After the first use, there Tennis: 6-0, 6-2, 7-5). should be no space between the number and the currency. Also follow conventions for particular sports when writing out results Use a comma (not a decimal point) when determined by judges (three decimal writing thousands, millions, etc. For places in Gymnastics, two decimal example, £1,200. places in Diving). Only write the number, without ‘points’ as a suffix. Do not use ‘k’ to indicate thousands – always write in full: £490,000. When writing about a sport where a competitor performs a certain number of Also see Numbers jumps/twists, use a decimal point rather than a fraction to illustrate this (for More than example a 2.5 twist). Use ‘more than’ in preference to ‘over’ when referring to a quantity: ‘More than Medal 200 people attended the meeting.’ Lower case ‘m’.

This should be used as a noun, not a verb. For example, use ‘two athletes won medals for Great Britain’ rather than ‘two athletes medalled for Great Britain.’

Medallist Lower-case ‘m’, double ‘l’.

Mixed Zone The Mixed Zone is a designated area which facilitates contact between the media and the athletes near the exit of the field of play.

Money Use £ sign for UK (£10) and US$ for the US (US$10).

20 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Names North Greenwich Arena or The O2? Use commas as follows: Use full name (and title) in the first North Greenwich Arena is the correct instance (Mr Peter Smith). In a formal venue name – avoid referring to The O2 1 N document, second and subsequent use in London 2012 materials. The only 100 should be Mr Smith. In more informal exceptions are in materials relating to the 1,000 communications, use Peter. Gymnastics test event at the venue and 10,000 local planning consultation materials, 100,000 For athletes, use full name in the first when it should be referred to as North 1,000,000 instance (Jessica Ennis). Second and Greenwich Arena (also known as The O2). subsequent use should be either just the Please note that this style is not always first name or just the second name Also see Venues used in schools. If preparing a document depending on the style of writing. intended for use in schools, consult the Numbers LOCOG Education team. Nations and Regions Group Spell out one to nine and use figures from The Nations and Regions Group (upper- 10 upwards. However, if a number starts Also see Measurements, Money and case ‘N’, ‘R’ and ‘G’) is responsible for a sentence, spell it out: ‘One hundred Phone numbers ensuring the whole of the UK is involved in people say they can eat 200 sandwiches and benefits from the 2012 Games. If used between them’. Million and billion should Numbers: Sport on more than one occasion, (NRG) should be spelt out on first use, then abbreviated: The names of events at London 2012 use follow the first instance and can then be 10m, 100bn. a different style here. Commas are not written (without brackets) in subsequent used in races/distances of four digits. For references. When referring to the nations Use first, second, third, not 1st, 2nd, 3rd, example, 1500m, 5000m. and regions that make up the UK, use except in addresses. Only revert to the lower-case ‘n’ and ‘r’. numerical form above nine: 10th, 11th, 12th, 13th. National Olympic Committees/National Paralympic Committees (NOCs/NPCs) If there is a decimal point in a number, NOCs and NPCs are the national always use figures. For example, we organisations responsible for the write ‘two million children’ but ‘2.4 selection, preparation and management million children’. of their respective Olympic and Paralympic teams. Also use figures when referring to competition days, such as Day 3 of the Also see British Olympic Association Olympic Games. (BOA) and British Paralympic Association (BPA)

21 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Olympian Olympic Family and Paralympic Family Olympic record There is no such thing as a former or The Olympic Family is a diverse group ex-Olympian – once an athlete has mostly consisting of senior executives and Lower case and (OR) in brackets O competed in an Olympic Games, they VIPs. It includes the IOC (and its are an Olympian for life. The same constituents), chairmen and CEOs (or Olympic Broadcasting Service (OBS) applies to the term Paralympian. equivalent) of sponsors and broadcast The organisation responsible for rights holders, international and domestic producing international television and Olympic dignitaries, Presidents and Secretary- radio signals and providing broadcasters Do not use the word Olympic as an Generals of National Olympic with the facilities and services necessary adjective unless it is an official Olympic Committees, International Federations, for the broadcast of the Games. term, such as: Anthem, Board, Cauldron, future Organising Committees, Candidate Emblem, Family, Flame, Flag, Games, Cities, the World Anti-Doping Agency, Motto, Movement, Oath, Park, Rings, the Court of Arbitration for Sport and Route Network, Torch Relay, Truce, other eligible guests. Olympic Route Network (ORN) Values, Village. Use initial capital letters and write ORN The Paralympic Family mostly consists of in subsequent mentions. The same applies Olympic Delivery Authority (ODA) senior executives and VIPs from the to the Paralympic Route Network (PRN). The ODA is the public body responsible equivalent Paralympic organisations, See www.london2012.com/orn for more for building the new venues and along with international and domestic information. infrastructure needed for the London dignitaries. 2012 Games and beyond. ‘London 2012’ Olympic Village is the umbrella name for LOCOG and the Olympic Park See Villages ODA. Do not write ‘The ODA’, nor ‘The The Olympic Park is located in Stratford, Games’ (unless these words appear at east London. Use ‘the Park’ in subsequent the start of a sentence). It should be ‘the mentions. After the Games, it will be ODA’ and ‘the Games’. Like LOCOG, the called the Queen Elizabeth Olympic Park. ODA is a singular entity. Olympic Park Legacy Company See Legacy

22 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Paralympian Each athlete competing at a Paralympic – The Minister for Sport and Olympics is See Olympian Games must be evaluated by authorised Hugh Robertson MP. officials called classifiers, who are – The Mayor of London is Boris Johnson. P Paralympic appointed by the International Federation Thereafter, use Mr Johnson. The word ‘Paralympic’ is often or IPSF for that sport. – The Chairman of the British Olympic misinterpreted. The ‘para’ element derives Association (BOA) is Colin Moynihan from parallel and ‘lympic’ from Olympic: Paralympic Route Network (PRN) (or Lord Moynihan when protocol the name emphasises that the two See Olympic Route Network (ORN) dictates). movements with many similar – The Chairman of the British Paralympic characteristics exist side by side. ParalympicsGB Association (BPA) is Tim Reddish OBE. See British Paralympic Association (BPA) ‘Sport for people with a disability’ refers Also see Titles to all sports whether or not they feature Park-and-ride on the Paralympic programme. All lower case with two hyphens. Per cent Two words, spelt out in full where More information about the Paralympic People practical. The symbol ‘%’ is acceptable in Games can be found at The following is a list of key people a table, if the term is used often in one www.paralympic.org. involved in London 2012: paragraph and in website copy.

Paralympic classification – The Chair of LOCOG is Sebastian Coe. Phone numbers Classification is a unique and essential Thereafter, use Seb Coe or Seb (or Lord For UK audiences, write 020 3 2012 element of Paralympic sport that is Coe when protocol dictates). Seb Coe 000. Our number is uniquely set out in designed to ensure fair competition is Chair of LOCOG, not of London this way to emphasise the ‘2012’ between athletes with different 2012. When naming him in a formal element. For international audiences, impairments, and to minimise the impact of context, or for more information, consult write +44 (0)20 3 2012 000, and for impairment on the outcome of each event. the Executive Office. internal numbers write x2000. – The Deputy Chair of LOCOG is Sir As each sport requires different skills, the Keith Mills. Thereafter, use Sir Keith. For non-London 2012 phone numbers impact of a particular impairment on an – The Chief Executive of LOCOG is Paul follow standard convention. For London athlete’s performance varies. The Deighton (pronounced ‘Dy-ton’). numbers, the 3, 7 or 8 code is part of the classification rules for each sport define – The Chairman of the ODA is John second element, not attached to 020, for which athletes are eligible to compete by Armitt. example: 020 7123 4567. grouping athletes in sport classes, which – The Deputy Chairman of the ODA is are themselves defined by how much Sir Roy McNulty. each athlete’s impairment impacts on – The Chief Executive of the ODA is their sport-specific performance. Dennis Hone. – The Chair of the Athletes’ Committee is Jonathan Edwards CBE. – The Secretary of State for Culture, Olympics, Media and Sport is Rt Hon Jeremy Hunt MP.

23 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Places Quarter-final Great Britain/Britain refers to England, When referring to a quarter-final, as part Scotland and Wales. We use the United of an event name or otherwise, use P Kingdom, or UK, as this includes Q lower-case ‘q’ and lower-case ‘f’. (continued) Northern Ireland. Thus, benefits will be felt throughout the UK, not throughout Quotations Britain. Similarly there are four nations in Use single marks at the beginning and the UK, so we are a ‘UK-wide’ not end of a quoted statement. Use double ‘nationwide’ Games. marks to indicate a quote within a quote: ‘Amy said “please wait” to the persistent Team GB and ParalympicsGB athletes journalist.’ represent the UK at the Games. Note the styling of the latter organisation’s name. Use single quotation marks when referring to the title of a published document: Use lower-case descriptors and hyphens ‘Report to the IOC Press Commission’. Do when referring to parts of cities or nations. not use italics for the title. For example, east London, south-east London, north England. However, when Punctuation sits inside the quotation referring to the London 2012 nations and marks if it is part of the quotation itself: regions, use initial capital letters with no ‘I’m tired of giving interviews.’ hyphens, for example: the South East, East Midlands, etc. This also applies to the comma when speech is reported: ‘I wish you would go Plurals away,’ she said. See Singular or plural? Use of any quotation from a London Pre-Games Training Camp (PGTC) 2012 representative should be cleared by Use initial capital letters and the the LOCOG or ODA Press teams. abbreviation PGTC in subsequent mentions. Past tense rather than present tense should be used for quotations – ‘Usain Athletes will be using sports facilities at Bolt said’ rather than ‘Usain Bolt says’. PGTCs to train in the run-up to London 2012.

Preliminary rounds Preliminary rounds are the early stages of a competition: for example, heats and qualifying rounds in Athletics, first and second-round matches in Tennis, and so on.

24 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Relays Road events 4 x 100m Relay, not 4x100m relay There are a number of road events at London 2012. R Results See Measurements and times: sports These include four Road Cycling events, two Triathlon events and five Athletics Rights Holding Broadcaster events at the Olympic Games, as well as An organisation which has been granted 32 Road Cycling events and four exclusive television, internet or radio Athletics events at the Paralympic Games. rights to broadcast the Games by the IOC, IPC or London Organising Note ‘road events’ should be lower case, Committee of the Olympic and but ‘Road Race’ and ‘Time Trial’ are Paralympic Games (LOCOG). initial caps.

Note there is no hyphen in Rights Also see Sports, disciplines and events Holding Broadcaster.

If a broadcaster does not have rights, it is called a Non-Rights Holding Broadcaster.

Also see Olympic Broadcasting Service

Rio 2016 Use the ‘Rio 2016 Olympic Games and Paralympic Games’, ‘Rio 2016’ or ‘the Rio 2016 Games’; likewise for previous Games (for example, Vancouver 2010).

Rio is a city, not an event, so do not write ‘we are excited about Rio’.

25 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Satellite Villages Sport at London 2012 An event is an individual race/class etc in See Villages The Olympic Games sports programme which a medal is contested eg: men’s takes place over 19 days. Each day is 100m Breaststroke. S Scoring broken down into smaller ‘sessions’. There See Measurements and times: sports are 302 events across 636 competition At London 2012 there are 26 sports in sessions during the Olympic Games. the Olympic Games and 20 in the Semi-final Paralympic Games. When referring to a semi-final, as part of The length of a session varies from sport an event name or otherwise, use lower- to sport. The number of events in a session There are 39 disciplines in the Olympic case ‘s’ and lower-case ‘f’. (for example, the number of matches in a Games and 21 in the Paralympic Games. Basketball session, or the number of races Shops in an Athletics session) also varies Some sports, such as Athletics, do not As of March 2012 there are 12 London according to the stage of the competition. have multiple disciplines. 2012 shops in addition to the online store at shop.london2012.com. Further stores The Paralympic Games sports The following list shows the approved are set to open around the UK from April. programme takes place over 11 days terminology for sports. and features 503 events across 284 Singular or plural? competition sessions. Olympic sports and disciplines: Team GB have won a medal Aquatics – Diving (in running copy: The team have won a medal The Paralympic Games cover 12 days in Diving) Great Britain has won a medal total – the first day, Wednesday 29 Aquatics – Swimming (in running copy: August, features just the Opening Swimming) Teams are always plural, whereas Ceremony and no actual sport. Aquatics – Synchronised Swimming (in countries are always singular. For running copy: Synchronised Swimming) example: the country of Great Britain has Also see Sports, disciplines and events Aquatics – Water Polo (in running copy: a team called Team GB, who have won Water Polo) 100 gold medals. Sport v Sports Archery Use ‘sport’ in the singular when talking Athletics Spacing about the following London 2012 terms: Badminton Use only a single letter space to separate Sport Operations, Sport Manager, Sport Basketball sentences. This is an example. department. Boxing Canoe Slalom Spelling Sports, disciplines and events Canoe Sprint The Oxford English Dictionary is our During London 2012, a sport refers to a Cycling – BMX (in running copy: BMX) preferred reference dictionary and offers single discipline or group of disciplines Cycling – Mountain Bike (in running a reliable online resource at eg Aquatics. copy: Mountain Bike) www.askoxford.com/dictionaries. Cycling – Road (in running copy: Road A discipline is the name given to a group Cycling) of events within a sport, eg: Swimming Cycling – Track (in running copy: Track within Aquatics. Cycling)

26 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Equestrian – Dressage (in running copy: Paralympic sports and disciplines: Stakeholders Dressage) Paralympic Archery The London 2012 stakeholders are Equestrian – Eventing (in running copy: Paralympic Athletics working with LOCOG and the ODA to S Eventing) Boccia stage the London 2012 Games and to (continued) Equestrian – Jumping (in running copy: Paralympic Cycling – Road (in running ensure a lasting legacy. They are: Jumping) copy: Paralympic Road Cycling) − the British Olympic Association (BOA); Fencing Paralympic Cycling – Track (in running − the British Paralympic Association Football copy: Paralympic Track Cycling) (BPA); Gymnastics – Artistic (in running copy: Paralympic Equestrian − the Department for Culture, Media and Artistic Gymnastics) Football 5-a-side (in running copy: Sport (DCMS), which has a dedicated Gymnastics – Rhythmic (in running copy: 5-a-side Football) Government Olympic Executive (GOE); Rhythmic Gymnastics) Football 7-a-side (in running copy: and Gymnastics – Trampoline (in running 7-a-side Football) − the Mayor of London on behalf of the copy: Trampoline Gymnastics) Goalball Greater London Authority (GLA) Group, Handball Paralympic Judo which includes the London Development Hockey Powerlifting Agency (LDA) and Transport for London Judo Paralympic Rowing (TfL). Modern Pentathlon Paralympic Sailing Rowing Paralympic Shooting Stations and lines Sailing Paralympic Swimming St Pancras International Shooting Paralympic Table Tennis Stratford International Table Tennis Sitting Volleyball Stratford (not Stratford Regional) Taekwondo Wheelchair Basketball North London line Tennis Wheelchair Fencing East London line Triathlon Wheelchair Rugby Jubilee line Volleyball Wheelchair Tennis Volleyball – Beach (in running copy: Suffixes Beach Volleyball) Please note: there is no need to include We use ‘-ise’ and ‘-isation’ in preference Weightlifting the word ‘Paralympic’ before the name of to the American ‘-ize’ and ‘-ization’ suffix Wrestling – Freestyle (in running copy: the sport or discipline when mentioned in forms. Freestyle Wrestling) a Paralympic-only document, or in a Wrestling – Greco-Roman (in running clear Paralympic-only context. copy: Greco-Roman Wrestling) Also see Sport at London 2012 Please note the specific wording of the following events: 10km Marathon Also see Road events Swimming (not marathon swim or open- water swim) and Race Walk. Stadiums or stadia? Use stadia (lower-case ‘s’). For example: Football stadia across the UK.

27 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Team 2012 Use a 24-hour clock for competition Tone of voice Team 2012 is a joint venture between schedules and operational documents. The style of our communication is made LOCOG, the British Olympic Association, In these instances, use a colon and up of five key considerations: T the British Paralympic Association and ensure morning times carry a zero: UK Sport to raise private-sector funds to 1. Athletic in feel support Olympic and Paralympic sport. 08:45–14:00 Our communications have an energetic 15:00–21:45 pace and movement. Keep it short and If referring to the programme as a whole, punchy. Use simple language with a write ‘Team 2012 presented by Visa’ on Always use a 24-hour clock on the varying tempo. the first occasion it is mentioned. London 2012 website. 2. Inspiring There is no need to include Visa in further Also see Measurements and times: sports We aim to motivate others. Always talk references. passionately so we fill others with Titles inspiration. However, if referring to athletes – for Her Majesty The Queen (thereafter The example, a ‘Team 2012 athlete’ – do not Queen or Her Majesty) 3. Open to everyone include any reference to Visa as they HRH The Duke of Edinburgh Our communication must be accessible, sponsor the programme as a whole and do HRH The Prince of Wales inclusive and understandable. It must not have individual athlete associations. HRH The Princess Royal never alienate or discriminate. Keep it HRH The Duchess of Cornwall clear and simple and jargon free. Test events The Duke of Cambridge (William) Use lower case at all times – ‘test events’. The Duke and Duchess of Cambridge 4. Real and personal See London Prepares series (William and Kate) We want our communication to feel real HRH Prince Harry – human and personal, like a Time TRH The Earl and Countess of Wessex knowledgeable friend talking to you, 8.12pm Prime Minister David Cameron encouraging you and supporting you. 6.45am–7.30pm (thereafter, Mr Cameron or the Prime 7–7.30pm Minister) 5. Completely credible Baroness Grey-Thompson (Tanni is an We tell it like it is. Always credible. An ‘en dash’ is used for times, and there optional addition) Speaking factually, backed up by real is no space between the numbers and Lord Coe KBE (no comma). Sebastian information. am/pm. Coe KBE is also acceptable Jonathan Edwards CBE If we bear these elements in mind when Use 12 noon and 12 midnight to avoid writing we will ensure our copy and ‘our confusion (8am–12 noon, 8pm–12 If a job title refers to a specific person or voice’ reflect London 2012 consistently. midnight). role, use initial capital letters: Director of Venues and Infrastructure. If a title is used generically, do not use initial capitals: project managers.

Also see People

28 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Torch Relay Trademarks/brand names During the London 2012 Olympic Torch Avoid using trademarks and brand Relay (no hyphen, upper-case ‘T’ and names as generic names. Use ‘digger’ T ‘R’), approximately 8,000 Torchbearers rather than ‘JCB’, or ‘pen’ rather than (continued) (one word, upper-case ‘T’) will carry the ‘Biro’. An exception is Wi-Fi, which has Olympic Flame (upper-case ‘F’) on its no simple alternative (note the initial 70-day journey around the UK. The capital letters and hyphen). Flame will arrive in the UK on 18 May 2012, and the Relay will take place Trailblazer between 19 May and 27 July 2012. See Games Maker

The London 2012 Paralympic Torch Relay will take place from 24 to 29 August 2012. Four separate flames will be lit in London, Greater Belfast, Edinburgh and Cardiff before they are united to create the Paralympic Flame at Stoke Mandeville. A 24-hour Torch Relay will then see this Flame taken to the Olympic Stadium. Flame Festival celebrations will also take place in each nation of the UK.

Union Jack USA Union Jack should be used in all instances When describing the American Olympic as the name of Great Britain’s flag. and Paralympic team, USA should be U used in place of America or ‘the Shop products featuring the Union Jack American team’. design should be listed as, for example, Union Jack pin badge. Products that use Similarly, an athlete from the United States the Union Jack design but in London of America should not be referred to as 2012 colours should be listed as, for ‘American’, other than when the word is example, Union Jack design towels. used in a direct quote. Instead, they should be referred to as a ‘USA athlete’. UK See Places

29 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Venues Old Trafford Manchester’; ‘Weymouth and Portland, There are 37 London 2012 competition Olympic Stadium Dorset’. This is particularly important in venues. Riverbank Arena publications or other copy aimed at an V St James’ Park international audience. Consult the venues There are 34 Olympic Games venues The Mall pages on the London 2012 website for and 20 Paralympic Games venues. The Royal Artillery Barracks (Please note more location information. that this counts as two venues during the Aquatics Centre* Paralympic Games, broken down into For non-competition venues, see separate Basketball Arena Paralympic Shooting and Paralympic entries. BMX Track Archery venues. It counts as a single Brands Hatch venue for the Olympic Games) Also see Stadiums or stadia ? City of Coventry Stadium Velodrome** Copper Box Water Polo Arena Versus Earls Court (Please note, the area, and Wembley Arena Use a lower case ‘v’ when teams or the Tube station, is called Earl’s Court, Wembley Stadium athletes meet to signify the word ‘versus’. with an apostrophe) Weymouth and Portland For example, Great Britain v Brazil. Eton Dorney Wimbledon Eton Manor Victory Ceremonies ExCeL (Please note the specific spelling *Never use Water Park. These should not be referred to as medal of this venue. Also note that ExCeL ceremonies. They should also have initial comprises five halls that will host different **Do not use VeloPark in external capital letters at all times. Olympic and Paralympic sports, and is communications unless referring to the therefore classed as five different venues. cycling facilities after the Games. For This should be made clear when writing example: ‘After the Games, the about ExCeL. For further guidance, see Velodrome and BMX Track will be london2012.com/venues) converted into a VeloPark for public use’. Greenwich Park Hadleigh Farm When referring to a venue at Games Hampden Park time, avoid any reference to capacity or Hampton Court Palace number of seats. Horse Guards Parade Hyde Park Please note, the Olympic Cycling Road Lee Valley White Water Centre Race will be travelling through Box Hill. Lord’s Cricket Ground (Lord’s can be used for subsequent references) If further clarification is required regarding Millennium Stadium the location of venues, details of the city North Greenwich Arena (also see North or county should also be given where Greenwich Arena or The O2?) relevant. For example, ‘Old Trafford,

30 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Villages How should these Villages be referred to? Olympic and Paralympic Village: Use this Olympic Sailing Village (add ‘in Portland’ term when referring to the Village in the – not ‘in Weymouth and Portland’ – if V Olympic Park in a general London 2012 necessary to clarify location) (continued) context. Paralympic Sailing Village (add ‘in Portland’ – not ‘in Weymouth and Do not use ‘Olympic and Paralympic Portland’ – if necessary to clarify Village’: location) – in the specific context of the Olympic Olympic Rowing and Canoe Sprint Games, when it should be called the Village (add ‘in Egham’ if necessary to Olympic Village; or clarify location) Paralympic Rowing Village (add ‘in – in the specific context of the Egham’ if necessary to clarify location) Paralympic Games, when it should be Grooms’ Accommodation in Greenwich called the Paralympic Village. Please note, only use an ampersand When talking about the Village in a when listing two Villages together, to commercial context or after the Games avoid any ambiguity: Rowing & Canoe (in legacy), use Athletes’ Village. Sprint and Sailing Villages.

The Olympic and Paralympic Village can be shortened to ‘Village’ in subsequent mentions.

Use Satellite Villages (upper-case ‘S’ and ‘V’) – not ‘Sub villages’ – when referring to the Sailing Village, Rowing (and Canoe Sprint) Village and the Grooms’ Accommodation in Greenwich. When referring collectively to the three Satellite Villages and the Olympic and Paralympic Village, use ‘Villages’ (plural, upper-case ‘V’).

31 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Warm-up Venue Non-competition area on the Olympic Park where athletes practise ahead of W their events. Wenlock See Mascots

World record Lower case when writing in full; upper case in brackets when shortened (WR) Mascots X No entries.

Years Always write years in full: 1908, 1948. For year spans, use an ‘en dash’ with no Y space either side: 2007–08.

Z No entries.

32 Delivering a memorable London 2012 Games to inspire a generation with the support of our Partners

London 2012 Olympic Games London 2012 Paralympic Games

Worldwide Olympic Partners Worldwide Paralympic Partners

London 2012 Paralympic Partners

London 2012 Olympic Partners

London 2012 Paralympic Supporters

London 2012 Olympic Supporters

London 2012 Paralympic Suppliers and Providers Aggreko, Airwave, Atkins, The Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GlaxoSmithKline, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, London 2012 Olympic Suppliers and Providers NATURE VALLEY, Next, Nielsen, Otto Bock, Populous, Rapiscan Systems, Rio Tinto, Aggreko, Airwave, Atkins, The Boston Consulting Group, CBS Outdoor, Technogym, Thames Water, Ticketmaster, Trebor, Westfield. Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GlaxoSmithKline, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor, Westfield. The London 2012 Paralympic Games also acknowledges the support of the National Lottery