YANTAIYANTAI WINEWINE BAYBAY

Newsletter Number 7 - June 2015

Program Awards Food and Wine culture 计划 2 奖项 12 食品和酒文化 16 32 32 32

Yantai, Birthplace of Cuisine - Shandong cuisine is one of the 4 main cuisines of China - It is the fundamental base of Imperial and cui- Welcome to sines. For centuries, the cooks of the Emperor, and top restaurants in Beijing came from Yantai - Shandong cuisine started in Fushan district of Yan- tai. It is there that the Gourmand Awards take place,in Bringing the Gourmand Awards to Yantai has Yeda new district which was carved out of Fushan. Yan- been a challenge in many ways. I am very pleased tai is the Capital of Shandong Cuisine. and thankful that so many are coming from outside China, from far away within China, and from Yan- tai. It is the start of the building of a cultural bridge Yantai, Capital of Wine in China between Yantai and the West, a new AIR SILK ROAD. It will be easy for everyone to share the magic of the - The headquarters of the main wine companies in sea, the beach, and the magnificent Shandong food. China are in Yantai. Some 40% of the wine in China The French from Shanghai or Japanese from Tokyo comes from Shandong. say the same after one day in Yantai, « Could we move - There are over 140 wineries, with more than 40 our office here ? «. There is a great future in Yantai for new wineries planned. Penglai has the best foreigners - Pula Valley is a gigantic new wine area of 22 000 hectares, with 7 000 planted. The first bottles are an The real challenge is opening to the other culture, Italian Riesling 2014. and trying to understand and share. Less than 3% - Changyu will open the production at its new City of Wine in late of the Chinese drink grape wine. Less than 1% of the 2015, with a yearly capacity of 500 million bottles Westerners eat sea cucumber. Both behaviors are - The Yantai new Bonded Port Areas ( 2014 ) will become the hub equally puzzling from the other’s point of view. There for wine imports by sea in the North of China, which are expected is so much to gain from trying that it seems only a to increase quickly. matter of time before there are big changes. But it will happen only if opinion leaders such as the guests of Yantai, the most charming city in China the Gourmand Awards show the way. For the wine, the quality of real Chinese wines is ama- - Yantai is one of the top four happiest city in China in zing . These wineries are so young, nearly all less than 12-2014. The people are exceptionnally nice. 15 years old. Such quality in young wineries is rare in - It is the top resort city in China for 2013 and 2014 the West, and needs to be tasted. The Chinese are - The local economy is strong , growing faster than learning very quickly. For the food, it is the West that China, thanks to cars ( GM ), gold ( 100 tons/year ), has much to discover and learn. It takes years to un- wine, and food derstand the depth of 5 000 years of Chinese food - Must see : The waterfront, similar to Nice or Cannes and its eight cuisines. Shandong and Yantai food may in France be the easiest for Westerners, and the most impor- The pedestrian old town, renovated next to the Changyu wine mu- tant for culture. seum. The Penglai Pavilion, the fairyland of the 8 immortals of . This special issue of the newsletter is also a challenge for readers, there is too much to read. But it may be Friendly Shandong entertaining on the long flights.

- The wonderful friendly people are the first asset Welcome to Yantai of Shandong, 96 millions. It is more population than Germany in less than half the space. Edouard Cointreau - It is the first in China in the production of wheat, cotton, gold and diamonds. - It is the birthplace of Confucius. 1 Yantai Newsletter - Gourmand International Pintor Rosales 50 - 28008 Madrid - Spain - Publisher Édouard Cointreau - Editor in Chief Pascal Serre www.cookbookfair.com 32 Auxerunt haec vulgi sordidioris audaciam, quod cum ingravesceret YANTAI WINE BAY Newsletter Number 7 - June 2015 YANTAI WINE BAY Newsletter Number 7 - June 2015 Program / 计划 Program / 计划 Global and local Twenty Years The food culture puzzle History of the Gourmand Awards the growth of cookbooks. Television and internet create the demand for books, they are advertising. The profits are in I n 2015, the Gourmand Awards celebrate their 20 the books. So it is very important for television, publishing years, first in June Yantai, China, the capital of wine and new internet media to work together. In China it is the 1995 - Frankfurt - Creation of the World Cookbook 2009 - Paris - La Comedie Francaise in China, and the birthplace of Shandong food. Then key to the growth of the sector of food and wine culture, Awards at the Book Fair, for books of 1995 2010 - Paris - Le 104 we have a second celebration at Frankfurt Book Fair which is still much lower than could be expected, given the in ctober significance of Chinese food worldwide. 1996 - Frankfurt 2011 - Paris - Les Folies Bergere O . 1997 - Paris During these 20 years , cookbooks have become global, China is respected worldwide for its food culture, a world 2012 - Paris - Les Folies Bergere which we estimate at US $6 billion. They also became more leader with France. My brother Andre from Le Cordon Bleu 1998 - Perigueux, Dordogne 2013 - Paris - Le Carrousel du Louvre local. The cookbook world is a big global puzzle where all once told me there are thousands of recipes and ingredients 1999 - Versailles, next to Paris 2014 - Beijing - Daxing the pieces need all the others, big and small, while at the in the world, but there are basically only two techniques in same time the pieces are becoming smaller and smaller , high cuisine, the Chinese and the French, from which all the 2000 - Perigueux, Dordogne 2015 - Yantai, Shandong, China and more local, with every country trying to recover the others are derived. After being at Carrousel du Louvre, un- 2001 - Sorges , capital of the Truffles of Perigord, Dor- diversity of its local food heritage. der the pyramid, in Paris in 2013, the Gourmand Awards have dogne come to Beijing last year. In 2015, the awards are in Yantai, Total : 20 awards events in 7 countries I started the awards in 1995 at the Frankfurt Book Fair to give 2002 - .VACANT - New brand - Gourmand World Cook- birthplace of Shandong cuisine, to present this fundamental France - 11 times, with 6 in Paris respect and value to those who " cook with words". My idea book Awards was inspired by the Olympics, to do with food culture what food to the world, as it is much less known outside China Others - 9 times 2003 - Chateau Brissac, Angers, Loire Valley, for existed for sports. The Olympics were invented by one man than Sichuan or Guangdong cuisines. Yantai is also the capi- books published the year before 2015 - Frankfurt - 20 years celebration - October 14 -15 alone , Pierre de Coubertin, another Frenchman. All my life tal of grape wine in China, with China becoming the world leader in planted vineyards, and in red wine consumption. 2004 - Barcelona has been in food and wine from the start, thanks first to my parents, my grand parents from Cointreau, Cognac Frapin, We expect a large number of foreigners in Yantai, with a strong 2005 - Orebro - Grythyttan, Sweden and Remy Martin, and friends such as Richard Grausman, increase in the number of guests coming from Asia. Japan is 2006 - Kuala Lumpur Dun Gifford, Maurice de Rohan, Andre Leon, Jean Jacques the first country in the number of guests followed by India, 2007 - Beijing Ratier, Hilario de La Mata Marques de Vargas, or Jose Manuel and France. Half of the foreigners come from Europe, one Lopez Romeo. I wanted to create in the food culture sector quarter from Asia. We will have a much larger Chinese - 2008 - London a competition with awards, open and free for everyone, for blic of food and wine professionals than in Beijing. We are big and small countries, public and private, with an equal getting better known, and we are making a bigger effort, chance for everyone The awards now include coobooks and thanks to the confidence of building a cultural bridge for wine books, food television, food and wine multimedia and food and wine culture between China and the world. In 20 internet. With the awards, the stars and leaders of the sector years, we have become a world leader of the food culture joined together coming from the whole world to our events, sector, reaching to all corners of the world, with equal res- and became much stronger together. Food culture started pect for all.. The Frankfurt Book Fair recognized that, and 20 th Gourmand Awards, in Yantai, to grow .The winners get great honors from being the Best in December 2014 we became the first foreigners to sign in the World. It is also great business, increasing immediatly a long term agreement to run a whole sector at the Fair. China, June 8-9, 2015 theis sales and generating real profits. It can even change The Frankfurt Book Fair brings together over 9 000 journa- their life. lists, nearly 7 100 exhibitors from the whole world, it is the biggest trade event in the world for books, with some 120 Today we are the only cultural sector with such an international countries. It started in the Middle Ages, and always stayed event. This year 205 countries participate in the Gourmand 205 countries participating in 2014 ( 187 -2013 ) for food For one country, the optimum is 25 to 35 categories. For Awards, the same number as in the Olympics. Food is now in Frankfurt and wine culture, same as the Olympics for sport the world, there is a need for at least 100, to reflect the recognized by the UNESCO as important for a country. It For the future, we plan to keep a strong presence in Europe, 92 countries on the shortlist ( 92 - 2013 ) diversity, and give every country a chance. Our process became in the last 15 years the first motivation for Western thanks to Frankfurt and other smaller unique events. We want 67 countries in the top three ( 61 - 2013 ) is inspired by the Olympics, with first a winners selection tourists to travel. Food culture has become a big industry to develop in Asia from our China base in Yantai. Happy 49 countries at the top ( 47 - 2013 ) by country. Then they compete for Best in the World. worldwide, with print and multimedia, with books, televi- Shandong has a treasure, its people. They are really nice, We are also inspired by the Olympic spirit, which has sion, internet. It is now a US $6 billion business, with the US kind and caring about others. Yantai has gold, it is the beach 109 categories ( 102 - 2013 ) - The Olympics have over become the basis for the Gourmand Family. We are as number one with more than $ 1 billion sales a year, with by the sea, which is magic for foreigners. Yantai will be the 300 competitions often compared to the film Oscars, for the role of televi- 18% of the world market.. China is less than 2%. The sec- biggest center for wine tourism in the world. The food may 79 for food ( 74 - 2013 ) sion, the glamour, and the emotion on the stage and the tor has had a steady reasonable annual growth of 5 to 10% be the best in China. We want to help, bringing the stars and 27 for wine and drinks ( 25 - 2013 ) room, when the Best in The World learn they have won. worldwide since 1995, with a strong growth in the West in the opinion leaders of the sector to discover real treasures 3 for television ( 3 - 2013 ) In fact it is equally prestigious to be in the top 3, as the our first ten years, and in the East, Latin America and Africa in Yantai, the people, their food and wine, and the sea.. Yan- competition is extremely difficult. The top 3 have the in the more recent years. It has worked thanks to internatio- tai is an excellent example of how global and local can com- right to the Best in the World logo, and certificates. nal work, the sharing of knowledge, the combination of te- bine, attracting the attention of the local population, the levision food shows, food culture in blogs and internet, and other Chinese, and many foreigners.

2 3 32 32 YANTAI WINE BAY Newsletter Number 7 - June 2015 YANTAI WINE BAY Newsletter Number 7 - June 2015 Program / 计划 Program / 计划 Yantai Wine Bay Yantai Wine Bay Yantai Wine Bay is the creation of the Wang brothers, from the big real estate company Tianma.They are the major partner of the Gourmand Awards in 2015. Conférences Summary Big conference room, 200 seats, The dinners - The awards - The wines Main building, second floor Sunday 7  June 8  June 9 18:00 - 21:00 - Gourmand Family dinner. 10:00 - Food on the Silk Road 10:00 - World trends in food and Monday 8 Television China - Chef Jimmy, wine 18:00 - 21:00 - Welcome dinner for all - WINE and Thursday 11 Chef Wu Edouard Cointreau, President, DRINKS + TELEVISION awards during dinner - 18:00 - 21:00 - Barbecue party in the Yantai Wine Malaysia - Chef Wan Gourmand Awards, the annual Chinese Feast dinner. Bay gardens. UK - James McIntosh review Laura COSOI Romania Tuesday 9 11:00 - World Food Television 14:00 -15:00 Forum on Women The wines - All from China 16:00 - 18:00 - Gourmand World COOKBOOK Australia - Lyndey Milan and Wine Penglai - Treaty Port Vineyard Awards - Theater style Germany - Murielle Rousseau Penglai - GuoBin Chinese Vineyard  19:00 - 22:00 - Yantai food dinner celebration. India - Mayur Sharma June 10 Quindao - Chateau Nine Peaks Italy - Csaba dalla Zorza Wednesday 10 Huallai Valley - Canaan Wines Malaysia - Chef Wan 9:00 - 10:00 - Pears Xinjiang - Xiangdu Winery - Les Champs d' Or 18:00 - 21:00 - Fushan dinner - In the birthplace Romania - Laura Cosoi and health of Shandong and Imperial cuisines UK - James McIntosh 10:00 - 11:00 - Forum on organic and natural food and wine 11:00 - 12:00 Forum on health Program and wine Lyndey MILAN Yantai Wine Bay 369 Huanghe Road Australia Yeda - Kai Fa Qu Chef WAN Csaba dalla Zorza 264006 Yantai Malaysia Italy © Fotos : Tiborfoto : Fotos ©

A big sign announces in Chinese and English the Tianma Yantai Wine Bay Gourmand Food and Wine Culture Awards. Coming from our four hotels, it is on the right, just opposite Setting up - For professionals, 9:00 Friday June 5 to the Chateau Changyu Castel and its vineyards. It is 10:00 Monday June 8 not in the residential area with towers, it is a stand alone building . Coming from the beach, it is at the Opening to professionals with badges , everyday top of the pedestrian street in front of the pier curved 8:00, from June 5 to June 11 in the shape of a musical key. Opening to the public, everyday 9:00 The first step is registration, to get the personal Closing for the public , everyday 17:00 badge. Closing for professionals 17:30, except last day Thus- day 11, closing at 17:00. Registrations - Everyday 8:00 - 17:00 from Friday 5 Mayur SHARMA Edouard COINTREAU Murielle ROUSSEAU Tourism - Everyday 8:00 - 17:00 Sunday 7 to Thursday 11 India France Germany 4 5 32 32 YANTAI WINE BAY Number 7 - June 2015 YANTAI WINE BAY Newsletter Number 7 - June 2015 Program / 计划 Program / 计划

Drinks Tastings -From eleven countries Chris Ruffle, lord Main building, second floor, covered terrace, of the castle and beautiful view of gardens and sea. owner of the vineyard

Tastings ◗ 8 June ◗ 9 June ◗ 10 June ◗ 11 June 9 - 10 h India - Chai Norway - Juices France - Pears

© Fotos : Tiborfoto : Fotos © 10 - 11 h Wines of Chile France Loire - Wine Argentina - Mate Chile Wines Jorg ZIPPRICK James MAC INTOSH 11 - 12 h Nine Peaks China Quart de Chaume Baumard France - Pears Argentina -Wines Germany United Kingdom 13 - 14 h France - Pierrefeu Txacoli de Bizkaia 1 Grands crus classés French Delight Bordeaux Wines Presentations 14 - 15 h XinJiang Champs d’Or Txacoli de Bizkaia 2 Grands crus classés France - Loire Next to conferences, Bordeaux Wines 15 - 16 h China - Treaty Port China - Nine Peaks Wines of Argentina XXX never at same time 16 - 17 h China - Guobin Peru - Pisco Japan - Sake France Marlena SPIELER Main building - Second floor Cognac Frapin USA meeting room, 20 seats around the table + 20 seats against the walls. Big Screen. Professor BOGATAJ

Présentations ◗ 8 June ◗ 9 June ◗ 10 June ◗ 11 June

9 - 10 h Pears and Health Capvini - JJ Carre

10 - 11 h Treaty Port

11 - 12 h Food Photo Wine School Steven Achiam Keith Grainger

13 - 14 h Tea and Wine French Cheese Olive Oil Angus Pure NZ Artron Sinodis Catalan Elk - Norway

14 - 15 h France Wine Le Cordon Bleu Northern Ireland Vegetarian

J. Zipprick Good Food Vegan

15 - 16 h Canaan Winery Shandong Food Press conference Tom Hsu

16 - 17 h Scandinavian Food

17 - 18 h

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Exhibitions, The Bar, Media Photos Exhibitions Bordeaux Saint Émilion French Château Vieux Guillou ● Delight Bar Château Edmus ● BELGIUM - Jean- Pierre Gabriel FRANCE - Jean - Yves Bardin www.jeanpierregabriel.eu jybardin.wordpress.com Exhibiti ons - Books Garden Champagne entrance Charles Pougeoise Chocolate Wine Photography Jean - Pierre Gabriel was the photographer for the book His wine photography concentrates mainly but not exclusi- Jura The Roots of Chocolate, with Dominique Persoone, which vely on Loire Valley vineyards. He lives in Angers, the sister Domaine Berthet-Bon- Art gallery, 11 French wineries, from won the Best in the World award in 2008. It has been pu- city of Yantai. His latest book is Vignerons d'Anjou ( Anovi det 2014 ). He has a deep understanding and respect for wine Pedestrian street to the sea 9 regions. All are very blished in English ISBN 9782875100061, French and Spa- Domaine Rolet people. He will show for the first time in China his "Gueules small productions, excel- nish. de Vignerons ", the photos of the wine workers in the vi- Books lent quality, reasonable Loire He has won numerous times for very different books, most neyards and the cellars. He also selected photos of very - Food and wine books - The guests are welcome to prices, directly from the Château de Minière recently about Belgian Le Herve cheese ( 2012 ), Venice on old vines, the sculptures of nature. exhibit their books producers. the plate ( 2013 ). He has been successful as a photogra- Languedoc - Exhibits and bookstores pher, publisher, and author. His latest book is Thailand, the lsace Château Malavieille ● Artron Books," Cookbooks are art books " A cookbook ( Phaidon 2014 ). He has much experience with FRANCE - Denis Nidos Jacky Bauer Domaine chocolate photography, with Belgium being a European www.2nidos.com Qingdao Publishing Provence Pfister leader for high quality chocolates. Jean - Pierre Gabriel will China Light Industry Press Château Valentine Wine bring a few chocolates to Yantai Peru cookbooks Bergerac - Dordogne Denis Nidos is an art photographer based in Perigord ( Chateau Masburel Dordogne ), the top rated region of France for food by ● CHINA - Zhang Yaping Photography the French themselves, for its black trufflles, the foie gras, and the walnuts. He has published his photos in - Chocolate, Jean Books Belgium numerous books, and created the posters for the Paris Pierre Gabriel Zhang Yaping has published Bookinistes and Beijing Book Market, printed in Shenzhen, in Chinese, English Cookbook Fair in 2011 and the Beijing Cookbook Fair in China - Books, Zhang and French about the two world famous markets for old Daxing in 2014. His black and white wine photography is Yaping books, in Paris the bouquinistes along the River Seine, and unique in the world, extremely creative, showing wine as the huge Pan Jia Yuan flea market in Beijing. She has exhi- it has never been seen before. There is as much difference Denmark - Wine, Linda bited these photos at the Frankfurt Book Fair , and in Paris between Nidos wine photography and others as there is Suhr at the Montpensier Art Gallery. She has published some between Picasso and other artists, you love it with passion, France - Dordogne - Wine, wine and food photos in Paris Guanxi ( China Light Indus- or you do not understand. Denis NIDOS Denis Nidos try Press ) , black and white art photography inspired by France - Dordogne Robert Doisneau. France - Wine, Jean Yves Gael SAUGE and Clément PIQUET Bardin Tibor Barany - Sweden and International media ● DENMARK - FRANCE - Linda Suhr Hungary. www.suhrproduction.com  Chef Wan will film for his television program a special show during the event. For 18 years he has participated in Wine nearly all our events. He is now world famous on television, Linda is both a photographer and publisher. She works in became the Food Ambassador of Malaysia, and received France most of the time. She is one of the best wine the stately title of Datuk. photographers in Europe. . The exhibition is taken from her NIDOS DENIS PHOTOS Photo : Ilona Alterfors latest book, which she published , Pierrefeu, l'esprit de ter-  TIBOR Cyril Rouquet will film at the event, with a focus on roir ( 2014 ). Pierrefeu - Cotes de Provence is an Sweden - Hungary Pears. He was the finalist at the first French Masterchef in official French wine area, in the hills of Provence, one of 2010. He is now a food TV producer. the most beautiful in South East France. The wines will be tasted at Yantai Wine Bay show rooms, with Linda Suhr pre- Chinese media sentations.

 We were on the evening news on Yantai Television on Monday May 18 for 2 minutes 20 seconds. That morning we had a press conference and visited Tianma Yantai Wine Bay with the media. We will be everyday on the news, with many interviews, starting June 5 , until June 11. We are also featured in the Yantai Daily newsapers. We expect to have a large Chinese public.

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Tours Show Rooms The show rooms will be inaugurated June 8 - They will be in full activity in Registrations for the tours are free. Each guest pays 2016, with hundreds more planned. for his own lunch, unless invited, which will be an- 4 - Japan nounced before departure. Registrations can be Supersake done by email before May 26, subject to confirma- 1 - Argentina Akiko Tomoda tion upon arrival in Yantai - It is possible to register Karla Lorenzo in Yantai, 24 hours before deparure of the tours .All 5 - Peru tours 1-6 leave everyday from Yantai Wine Bay, 369 2 - Chile

Huanghe Road promptly on time. Photos : Jean Jerome Carre Pisco - Lucero Villagarcia Harriet Nahrwold 1- Yantai center- For culture, fun and pleasure - 45 6 - Changyu - Chateau Castel and City of Wine, $850 Javier Alonso minutes one way to Center millions investment - See the future of wine 6 - Spain Casa Silva 09:00 - 15:00 - The waterfront, the renovated pe- 09:00 - 11:00 - Across the street from Yantai Wine Mikel Garaizabal De Martino destrian area close to Changyu wine museum Bay, ten minutes to go around to the entrance. Francisco Javier Urones Montes Shopping centers, Xinhua big bookstore It will the largest wine tourism area in Asia, and Txakoli de Bizkaia maybe the world Valle Sagrado 2- Yantai Bonded Port Area- For professionals and Ventisquero Mendraka business. 7- Shandong - Chateau Nine Peaks - For those who Santa Rita Itassmendi want to see the countryside Upon request from small 09:00 - 14:00 -The new duty free areas for wine and g22 groups. 90 minutes South on the highway to Qing- food, the warehouses and wholesale show rooms 3 - France Gorrondona dao, in the middle of Shandong, one of the best wines for importers and distributors, business meeting - Pierrefeu - Cotes de Provence Gorka Izagirre in China Belonging to a German who has wineries in Berrota Bulgaria and Romania, French oenologist and French Linda Suhr 3- The Eco Park - For all ages - 20 minutes one way - marketing - Grands Crus Classés Bordeaux A $300 million investment 7 - Turkey - 8 de Loire - Guillaume Roussy 09:00 - 15:00 - A zoo, organic farm, greenhouses, 8 - Beijing - Badaling Great Wall, Huailai Valley- Raki one thousand bonsai collection, exotic restaurant. For those who want to be beyond the mountains Chateau Midouin - Anjou Loire Tan Morgul Upon request on June 12-14, visit of the Great Wall, Baumard - Coteaux du Layon 4- Penglai - For culture and Wine North of Beijing and the airport, visit of one of the top - Savennieres 8 - China four wines in China, at Canaan Winery and Domaine 07:00 - 15:00 - One hour to Penglai Pavilion, home - Quart de Chaume - Chateau Nine Peaks - Qingdao Franco Chinois, tour of the unique World Grape Expo of the 8 immortals, magical in the early morning, Bimont - Saumur Garden (June 2014), with 1 200 acres. Stay in the visit of the best wineries in rolling hills which will re- Dr K.H. Hautpmann countryside. Couly - Chinon mind you of Bordeaux - Chateau Junding COFCO, - Xinjiang Xingdu Winery - Xinjiang - TB Vergers Reifeng - Auzias and the Scottish Treaty Port Castle. - Treaty Port Vineyards - Penglai Chateau de Saulty Chris Ruffle 5 - Pula Valley - The birth of a new wine area - 45 Mickael Varras minutes away - Le Cordon Bleu 09:00 - 15:00 - A completely new development, Wine Education 22 000 hectares, in beautiful steep hills closer to Priorato or Rioja Alta, 40 wineries planned, 8 buil- Paris - Shanghai - Sara Shang dings in completion, including a grapes and health

spa, a food and health center, a house for artists Photos : Jean Jerome Carre in residence, an art gallery, a cluster of ten restau- rants ( which need chefs ). Wine cellar at Yantai West Bonded Port Area

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Awards Guide

The Gourmand Awards are unique Edouard Cointreau Président The Gourmand Awards There are no other cultural awards in the world that are so international, with 205 countries participating .with entries in the competition, even in film, television, Passport control usually is in Beijing or Shanghai.There The Wine and Drinks Awards are on June 8 at 6 pm. They will books or music.Only in sports the Olympics have so many countries, more than the United Nations. The are separate controls for foreigners or Chinese nationals. take place at the welcome dinner. Gourmand Awards competition is free, and open to all, big or small, for sale or free, digital or print, private Waiting in line averages 15 minutes. The control averages On June 9, the Food Culture Awards are at the same place at or public, trade or selfpublished. Everyone gets the same respect. It is the work that receives an award, reco- 45 seconds, with no questions in nearly all cases. Cus- 4 pm. Dinner will follow at 7 pm in another location near- gnizing that il is nearly always team work. Special interest is given to work that has social value, and that can toms is usually just walking through, with no questions. by. There is no dress code, it is on the beach, in Summer, be transmitted through generations in time, or through countries, International rules apply, such as 2 bottles of wine, etc. comfortable and elegant. It is recommended to dress if Jounalists often compare the Gourmand Awards to the Oscars for film. They are similar for glamour and the Currency exchange is best at the airport. impact of the media and television. In fact, the Gourmand Awards were inspired by the Olympics in scope you want in your national dress. Waving flags is welcome. and process. As a result as in the Olympics, it is the participation that is important. It can even change your The new airport Yantai Penglai is 20 minutes from our ho- For each category, the finalists are shown on the screen, life, on many levels, even if you do not win the top award. tels. We will organize transportation to the hotels, with in alphabetical order of the country. Then the top 3 appear, 38% of our guests at Sheraton Golden Beach, 37% at in ranking order 1,2,3. Only the number one Best in the KunLun International, 18% at Huaan on the beach. The World is called to the stage, to get the certificate Ac- The Impact of Sharing Food and Wine Culture others will be in several hotels. Over 97% of our guests ceptance speeches are limited to 30 seconds. Two thirds choose to stay in our YEDA district, only 3% in the of winners say only one phrase or two. It is best to pre- - Food and wine cultures are a global puzzle the Gourmand Awards center of town, which is a minimum of 40 minutes away pare in advance, because surprise and emotion suddenly built with an infinite number of local cultures, - The Best in the World at the Gourmand Awards from the event. Most of our guests stay several days, make many speechless. It is also good to decide before which may be broken up in smaller and smaller are opinion leaders and experts who are the only 14% for 3 nights or less, 24% for 4 nights, 62% for 5 who will get on stage, and speak.Our official photogra- pieces. guides to establish the real value of food and wine nights or more. Our international staff will arrive on June pher Tibor Barany takes photos of everyone on stage . - Food and wine give a true vision of people and - This is how the Gourmand Awards have helped 2 and leave June 15. We have certificates for number two and three. They are their country. It is easy to understand, and very with great success in the past Sweden, Spain, free for those who are present, upon request and pay- convincing. Malaysia, or even local areas in France build up The time is the same in all China, which is as spread out as ment if not present. Best in the world self adhesive stic- - Sharing food and wine brings mutual unders- as food and wine tourism destinations.The awards Europe. People get up with the sun. The biggest meal kers are available for those in the top three. tanding, respect, harmony and peace. are this year in Yantai for wine in China, and Shan- is often the early breakfast. Lunch is at 11:30 - 12:00, din- - Food and wine are key aspects of the image of It is best to have prepared press releases with a media plan dong food. ner at 18:00 - 19:00. Many restaurants close at 21:00. All countries. in case you win. The results will be posted on internet on - Many winners are celebrated by their govern- menus usually have photos. Yantai has excellent Korean - It is a very important component of human June 10 on our website. The photos are posted on on the ments, national media and social networks. It and Japanese restaurants, because of the proximity of health. website of our official photographer. The photos will be these two countries which have the leading number of can change their life, and launch their career. A posted on www.tiborfoto.com in July. number of national or international stars owe their tourists to Yantai. Celebrations for the winners usually take place late into career to a Gourmand award Food and wine and tourism the night. - The three top winners in a category are from - Food is the number one of the positive criteria One general rule is that smiling and being patient and polite different countries . The three have the rights to for international tourists, increasing from 25% works. Getting angry is not only useless, and never the Best in the World logo and sticker, and certi- fifteen years ago to 38% in 2013, according to a helps, but makes you immediatly wrong even though DANGER - CARS ALWAYS HAVE THE PRIORITY IN THE ficates. study by the Australian Tourism authorities. The you may think you are right. Agressive or arrogant beha- STREETS IN PRACTICE.. Pedestrian crossings offer no - The winners get access to the media. They issue two other top criteria are neative, eliminating vior is very negative and not tolerated.Yantai people are protection, they seem invisible to cars. So be extremely press releases, and beccome very active on blogs destinations for security and cost. known for being really nice, the province is " Friendly careful when crossing a street on foot, always let the and social media. Television is often the first step, - For international tourists the trend is for more Shandong ". It really is a fact. It is even more friendly for cars pass. Cars have the right to turn right at a red light immediatly after winning Best in the World.. The local tourism , rather than spending short time foreigners. There is also much more respect for age. It with no slowing down. When there is an accident, no time difference with China works well for the win- in capitals. is a very different experience for women, usually very one moves until the police arrives and the process is ners to prepare their media effort after they win : pleasant and new as they are not sex objects and safer. concluded. It is a major cause of trafic problems. Driving - Winners get more visibility in the market place, However, women have no priority anywhere, with men is agressive, not defensive. and higher sales always going first. It is very safe compared to nearly all - Translations and international trade rights open other countries, as any violence is not tolerated at all for negotiations. and swiftly punished.

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Frankfurt Book Fair 2015 The Edouard Cointreau Library - Size - The library includes approximately Gourmand Awards 1995 - 2015 20 years a total of 20000 books There are 9278 different books, including 1417 wine books The Edouard Cointreau library of Food and  October 14 - 18:00 - 22:00 -  The Book Fair . These books do not move. The others are Hall 3.1 - Drinks party Wine books is the number one in the world duplicates for research, lending, and sen- The most important cultural mee- for books published in the last 20 years. ding for exhibitions araund the world. For exhibitors and professionals ting in the world There are books in dozens of languages, - Display - If the books are put side by side The biggest publishing trade fair in though the number one language is En- vertically, they total 600 meters of shelves.  October 15 - 19:00 - 21:00 - the world glish with 40 %, followed by French 20%, For exhibitions we recommend a scenic Harmony Theater inside the Fair, 7 100 exhibitors, 270 000 visitors, Spanish 15%, German 5%. . It is now in display, including showcases for the most 9 000 accredited jounalists Madrid, Spain. 2000 seats spectacular books. The most experienced Gourmand Awards show - The It will make a difference in your The collection receives every year over professional life in China for book exhibitions is Artron Best of theBest, for all past 1000 new books from the Gourmand Books. They exhibited the Edouard Coin- Awards, the best from the many thousands winners  treau Collection with 550 books in Beijing Exhibitors in Hall 3.1 received by the Gourmand Awards. Only for one month in May 2014 " Cookbooks Stands - 4 m2 = 1968 euros, 8 m2 = the winners for each country are included. are Art Books ".  Many books are rare editions, with very World Cookbook Fair 3938 euros, etc - The librarians - The head librarian for over small printings. Most books are out of print The first in Frankfurt Book exhibit - One title = 130 20 years was Oscar Yanez. He passed away or impossible to find. We value equally the euros, 16 titles = 918 euros in October 2014 after a short and painful October 14 - 18 - 9:00 bestseller from the US or Brazil, and inno- illness. It did disrupt the Awards process - 18:30 - Hall 3.1 The vative reference books with a specialized  Visitors in 2014 for a while. Oscar was essential to Gourmet Gallery audience. For instance, we treasure the the building of the library , from the start. Food and wine, tou- October 14 - 16 - Trade recipe book published in Roseau, Domi- His passion for books was unequalled. He rism October 17 - 18 - Trade and public nica, written by Japanese, or the Rodri- understood better than most professional Cost of day tickets will be an- gues, Mauritius book on the same subject, the social and human value of books, and nounced during Summer 2015 recipes for squids and octopus . We now  Activities cookbooks. He seemed to always have a print often digital books which disappear Cookbook Business book in his hands. He really cared about  Meetings quickly from internet. Center July - Start requests for meeting © Fotos : Tibor BÁRÁNY authors, and always tried to help. He is nearly Conferences and The collection has been exhibited in over two impossible to replace. We have two other li- exhibitors dozen institutions, museums and art galleries, including events It is extremely difficult to have brarians, who have worked with Oscar for years, and can Presentations of books meetings that are not sheduled - Paris Beaubourg Pompidou Museum of Modern Art take over now. The team at Gourmand International is and future projects before the fair - University of Amsterdam fluent in more than ten languages, which is a great help. Exhibitions - Orebro University, Sweden, sister City of Yantai Show Kitchen  Hotels - Artron Books Art Galleries, Beijing, Shenzhen, Shan- Juergen Boos, director of Frankfurt Book Fair, Reserve early ghai The future of the library and Edouard Cointreau, vice-president of  Participants Prices are similar to London or Paris We usually receive three copies Numerous institutions ask us for Gourmand Internationa Food and wine publishing of each book, sometimes more as donations. A few would want to Providers of digital products, ser-  ravel T anyone can enter books. Duplicate be the permanent headquarters vices, solutions Train is recommended within cookbooks from the collection have of the collection, to complement Gourmet food and wine Europe been given to the National Libra- their City of Gastronomy, or their Kitchenware The Frankfurt Airport is very close ries in several countries such as Abu City of Wine. We would like the International chefs to town, some 20 minutes Dhabi or Malaysia, or Hospitality and collection to be open to profes- Lifestyle journalists and bloggers Cooking schools such as Le Cordon sionals and the public, to resear- Booksellers and distributors Bleu, Institut Bocuse or Chef Ramzi's chers, writers, trade and tourism. Food photographers, illustrators, Foundation in Lebanon. It is most interesting to see the stylists, designers diversity of design and content Food and wine tourism Library, bibliotheque - Bookstore , librairie of books of the whole world next to each other. It is Library is a confusing word, It is bibliotheque in French, beautiful for those who love books, and « Cook with biblioteca in Spanish words « © Foto : Tibor BÁRÁNY

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Yantai Capital of Shandong Cuisine

The Gourmand Award. In June,the Gourmand Awards will take place in the new YEDA district ,the Yantai Eco- A businessman introduces the traditional dough nomic Development Area, until recently part of the Fus- modellings during the third China International Food Fushan Blue Bay han district of Yantai, with the best food of all Northern Festival kicked off Saturday in Yantai, east China's China. Shandong Province, November 1, 2008. (Xinhua The future is organic Yantai is the birthplace of Shandong Cuisine, the funda- Photo) mental cuisine for the other Northern cuisines, and the backbone of Imperial Cuisine. It is well documented that On June 9 for dinner, the Gourmand Awards The most famous dishes the first Emperor of China, Qin ShiHuang toured 3 times guests will go to the Blue Bay Manor in Fushan, Yantai, and that he brought back in 210 BC the recipe - Hand pulled noodles, Fushan Style a new Chinese chateau in French classic style. It for braised cuttlefish roes, given to him by the Water - Double Blessing Fish is 25 minutes from our Yantai Wine Bay, which was part immortal of Zhifu. It is during the reign of Kublai Khan of - Braiseed Yellow Crocker of Fushan up to 1984. Some 2000 years ago, Shandong Blue Bay Farm is a big operation, with hundreds of the Yuan dynasty in the 14th century AC that cooks from Cuisine was born in Fushan. For centuries the cooks workers, in the farm greenhouses, the processing and the Fushan district of Yantai became the official cooks There are official Fushan food sculptures for of the emperor came from Fushan and Yantai. Today packaging, the laboratoty, sales and marketing.. It for the Emperor, which continued for five centuries. The banquets, really beautiful Fushan has Blue Bay Farm which has been organic for shows the future of good food in Yantai. It has strong top 8 restaurants in Beijing eighty years ago all had ma- 8 years. It is one big farm, with 80 large greenhouses, support from everyone, and is showing the way for or- nagers or chefs from Yantai, and 80% of the staff came - Lotus shaped lantern each one managed by different local farmers, with ganic food in China. It works technically, there is much from Yantai. - Lantern bringing Wealth and Riches different vegetable and fruit products. There are also demand, and it is profitable. It is run by Mr. Zhao Xie, - Lantern of Health and Logevity black pigs and poultry, as well as lake fish The Farm is from Fushan. - Life is so beautiful on the shore of big Lake Men Lou Shuiku, which sup- It is a story that would have made very proud Hen- - Flying Dragon plies all Yantai with clean drinkable water.The food at ry Robinson Luce. the founder of Life, Fortune, and - Immortal congratulating a birthday Blue Bay Manor is simple but glorious, fit for the em- Sports Illustrated, who was called the most influential peror, it is Yantai food at its best. Chinese demand for American of his time. He was born in Fushan from pres- Yantai is also famous in all China for its fruits food is driven by health, so it is no surprise if the Blue byterian missionaries, and went to school until he was Shandong cuisine is not spicy, with many vegetables, Bay Farm has clients year round, with a strong image 15 in Chefoo Treaty Port, now Yantai. There is a plaque fruits and seafood. The local products are really dif- and very smart marketing. Organic food has a bright in his honor at the entrance of Blue Bay Manor. ferent and delicious. future in China. The reference book on Yantai cuisine is Delicious Food At the beginning of June, the Yantai cherries will be of Yantai, Capital of Shandong Cuisine ISBN 962-374- in full season. The Blue Bay Farm has The most famous local seafood are 364-5. 100 hectares of cherry trees, with no - The sea bream, called Jia Ji, Entrance, Luck. The best is It was published in English and Chinese by Cheng Wei- chemical pesticipes. Actually, there is no from «rabbit hole», in the sea in Penglai hua, President of the Yantai Cuisine Association, in Sep- need at all for pesticides as insects have - The swimming crab, in Chinese Three Warts Shuttle tember 2008. He received a Special Award at the Gour- not come back yet after the harsh winter. Crab. The best is from Laizhiu district mand Awards in 2010 in Paris. He is still the president of These cherries are famous all over China - The Swan Egg Clam, the purple Washington clam, from the Association, and will welcome all the guests in June as the fruit of this season, while pears and Changdao and Zhifu districts. in Yantai. He is also planning to come and celebrate with apples of Yantai come at a later season. - Prawns, always sold in pairs in Northern China us the 20 years of the awards in Frankfurt in October. In the cherry orchards, and in the large - Abalone, with 200 tons a year produced in Changdao forests on top of the hills above the lake, Yantai is also famous in all China for its fruits there is wild life, including « Wild Chic- - The Red Fuji apple, with 100 000 hectares ken»», which are in fact pheasants, with - The Big Peanut, with 110 000 hectares exquisite brown shell eggs. - The Big Cherry, with over 50 000 tons a year - The Pears

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China Publishers magazine Dr Chef Romera at Treaty Port Vineyards and Castle

China Publishers magazine is the trade monthly in China. It publishes special issues for Frankfurt Book Fair, London Chris Ruffle had dreams and vision . He has realized the Book Fair, the US BookExpo, and the Gourmand Awards. On June 8, for the Yantai Wine Bay event, it publishes its dreams one by one, building a real Scotland castle in China, third special for cookbooks, the first was at Carrousel du making really good Chinese wine, and publishing a book.He Louvre in 2013 for the Paris Cookbook Fair, the second is happy He is happy with his dreams now, and the book is was in May 2014 for the Beijing Cookbook Fair. planned to be published in English in th USA by Wine Ap- The content includes an overview of the China cookbook preciation Guild of California in 2016. The major conclu- market, two articles about the two leaders, Qingdao sion of the book is that life is made of the unexspected. Publishing, and China Light Industry Press, a presenta- Careful planning changes so quickly when faced with the tion of Artron Books, an interview of the President of the diversity of humans, and the unpredictibility of nature. Association of Yantai Chefs about Yantai, capital of Shan- There will be another special cookbook section of eight Wine is a natural living product, it is beautiful and fragile, dong food, pages of recommended Chinese and foreign pages in the Frankfurt Book Fair special to be published a challenge that only long term vision and full dedication cookbooks, a review of the 120 years of Le Cordon Bleu by China Publishers in October 2015, in partnership with School with a focus on the new Shanghai school started Publishing Perspectives. Cookbooks are finally getting can master. in 2015, a view of the major new trend of children and the space they deserve given their current importance Chris Ruffle started Treaty Port Vineyards in 2004 in the 978-84-460-2358-6 ) was a top cookbook bestseller. The family food books, in China and foreign markets, and a for the economic health of publishers, and their social summary of the twenty years of the Gourmand Awards. and cultural value for everyone. Penglai area, very carefully choosing 21 hectares, 315 doctor chef and Chris Ruffle will host several dinners du- mu in Chinese, by a lake. and in the hills, where he built ring the Gourmand Awards event for their international his chateau. He was among the very first new wineries and Chinese friends. Treaty Port Vineyards is a feast for in the area. He was right in his choice. His wine is res- wine lovers, romantic marriages, elegant weekends, and pected among the best. When France DBR- Lafite and food enthusiasts. CITIC decided several years later to build a chateau, they It is different from anything else, in China or in Europe, it Steinway pianos at put their 20 hectares, 300 mu, next to him. Lafite looks is the dream of Chris Ruffle that came true. very French, Treaty Port is very different. It is a Scotland Yantai Wine Bay Castle which looks several hundred years older than Wes- tern style chateaux in Penglai. It looks and feels inside Three Steinway pianos were the stars like a film set, very romantic and special. There are 12 on the stage at Tianma Yantai Wine guest rooms, and a dining hall for weddings for 100. It is Bay on May 22. The concert showed a unique life experience to stay there. how a talented artist can get the best of the different sound of each piano. The food is excellent, it is a permanent effort of Chris There were 250 guests, with numerous Ruffle to have the best. In June 2015, he has invited for children , all with a passion for classical two weeks the world famous Chef Dr. Miguel Sanchez music. The superb dinner was served Romera, who has had restaurants in Barcelona, NewYork, with a Cremant d'Alsace and a Riesling and in Japan. He is thinking of opening soon his restau- Prestige 2011 , both from Jacky Bauer, very rare as most are sold in Alsace. rant in China. He loves Chinese food. He had a Michelin The Chinese ladies loved them. The star in Barcelona for over 10 years. He probably is the only red wine was the favorite of the men, brain doctor in the world who is also a chef, with extre- it was Chateau les Valentines Cotes de mely healthy food. He has published several cookbooks, Provence, from La Londe Les Maures, with the two biggest publishers in Spain for cookbooks, on the coast . The event was filmed for Planeta and Akal. His book Totalcooking ( 2006- ISBN television.

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LE CORDON BLEU IN THE LE CORDON BLEU IN THE WORLD LE CORDON BLEU IN THE WORLD Founded in Paris in 1895, Le Cordon published in Korea and in China by Furthermore, Le Cordon Bleu regularly shares its Le Cordon Bleu Paris China Light Industry Press. 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The Excellence of Food The Silk Road

You cannot start to understand Chinese food if you Golden Beach, the waters are good for sea food, in front Stalic Khankishiev - Uzbekistan apply the same criteria as you do in the West. The same of Hotel Huaan, with no visits allowed.The best known Yantai recipe is Braised Sea Cucumber with Scallions. It adaptation is needed for the Chinese in the West, who In 1999, Stalic Khankishiev started his blog about the was one of the dishes for birthdays at the Imperial Court are so often disapointed by all restaurants in the West, cuisine of Uzbekistan. His first cookbook about the even more so at the most famous. in past centuries. The recipe used now usually is the one Cuisine of Uzbekis- of Wang Shizhen, originally from Fushan in Yantai, known The criteria for the best restaurants are the same in the tan was more than a as the first Superchef of China after 1949, famous in his East and the West, but in reverse order. In the West, if cookbook, it included restaurant in Beijing as one of the top 10 chefs in China. you ask if the food is good, the answer is nearly always the culinary history, the We will have Sea cucumber at our dinners, with a special that " yes,it tastes good ", or no , excluding most other culture and the people. sea food dinner on June 10. It will be also offered with criteria. In the East, the answer will be " Yes, it is good for He sees himself as a The Maritime Silk Road white wine at Yantai Wine Bay during the event. If you eat health ", or no. Another big difference is the name of the food philosopher . It it everyday, results will come, you will start feeling much recipe. In the West, the name of the recipe is valued be- was published in Russia The Maritime Silk Road became more important better, which is why the Chinese love sea cucumber, fresh cause of the food. In the East, the food is valued because in 2006. Today nobody than the land route in later centuries. It had or dried. Dried sea cucumber is one of the most popular of the name of the recipe, its symbols and its history. probably knows more a major impact on food souvenir gifts from Yantai. Texture and colors are much more important in the East. than Stalic about the cultures of Asia and Diversity of the ingredients in a meal is highly valued. So Another difference is that for the Chinese, Big is Beauti- cuisines of Central Asia. Europe, as well as Africa. taste and smell come often last in the East, usually first ful, the bigger the better. It is true for business, for food, His first book conti- The Maritime Silk Road in the West. In the west each plate has to be served at for wine, and restaurants. The best food for the Chinese nues to sell well, with Museum In Guangdong is a the exact temperature to the guest, in the East it is much often come from big chains. The most famous chef, Da- over 400.000 sold in great place to visit, with the less important.So there are great misunderstandings. It is Dong , has eleven or twelve restaurants with over 5000 Russia alone. He has shipwreck relic of Nanhai worth it to try , and experiment. employees. He keeps getting interesting offers, some published two books about Azerbaijan cuisine. He number one The Malacca from New York or Paris. He has his own cooking school. has his own food television show in Russia. His most Straits were key to this One excellent example is the sea cucumber. It may be the Da Dong is small compared to others, such as Meizhou recent book is Kazan, about the cooking instrument maritime road. Chef Wan of favorite food of the Chinese at banquets, the one eve- Dongpo, widely known as the best Sichuan food in Bei- used throughout Central Asia. The photography is Malaysia is planning to pro- ryone expects and is looking forward to. It is a great gift , with 60 restaurants and over 100000 employees. stunning, and it is one of the most beautiful cook- duce a series for television to the guests, who feel highly honored and respected.. The twelve major high quality restaurant chains all have books ever published in Russia. Stalic says " There for South East Asia, the When a Chinese becomes rich, he adds sea cucumber sales over 100 million euros, usually have 100 to 500 em- are no boundaries for food . People on the Silk Middle East and China. He to his diet as often as possible. A measure of achieve- ployees per restaurant, thousands in their own farms and Road share the same food culture ". has already travelled most ment and success for children is to have their parents food processing plants, and total over 350 restaurants. of the road himself, in China, Thailand, Indone- eat it EVERY DAY. It is very popular for health, and for Kazan - Stalic Khankisiev - 358 pages 978-5-17-080127-5 ( AST ) Their sales are getting back now to the level s of four sia, Pakistan, Saudi Arabia. He is a keen culinary this reason tops the list of seafood delicacies. It is good years ago, before the sudden cut in luxury food and wine history scholar. His work on the China Silk Road for everyone, for the heart, the kidney, the lung. and the products, which hit them hard. Now they are healthy, by land, with thousands of kilometers in Xin- spleen. It improves vitality and relieves pain. It is excel- Azerbaijan Cuisine and their owners talk will be mostly about going public jiang, and its deserts have prepared him for the lent against high blood pressure, the best tonic for health in the Shanghai stock market. There are small excellent sea voyage. Chef Wan is coming to Yantai in recovery and immunity improvement. Sea cucumber is Azerbaijan has a historic official 500 kilometers restaurants, but if they are led by Chinese , they will try to June, to learn more about the role of Shandong the one Chinese food that foreigners do not care to eat. Silk Road between Baku and the Georgia boarder. multiply. The succesful Chinese chefs all want to become on the maritime Silk Road. He will probably start Westerners do not know about its health aspects, they do The Ministry of Culture and Tourism of Azerbaijan restaurateurs by the time they are forty. to eat silk worms, a delicacy in Yantai, quite not value this texture, and they find no taste. One excep- helped to publish at least six editions of the book popular to this day. tion is Catalunya, where there is a similar sea food, called Azerbaijani Cuisine in different langages, including " Espardinyes ". Sea Cucumber also comes from further English . The book was produced with Golden North onthe same sea, from the Dalian area. There is a Books locally by Tahir Amiraslanov, President of the high quality sea cucumber in Iceland, now imported to Chefs Association, and by Leyla Rahmanova, project manager . Both are coming from Azerbaijan to Yantai. It can be recognized as it has pink inside. Yantai. The book was exhibited at Frankfurt Book Fair 2014 as the star of the Azerbaijani stand. Saqi Books produced in London The Azerbaijani Kitchen, for distribution to foreign markets, with the same Yantai produces some 19 000 tons of sea cucumber in authors but a different lay out. As it often happens with new trends, a totally independent effort was the waters of the district. There is a small farm on the made in parallel at the same time by US - Azerbaijani author Feride Buyuran, with the excellent title Pomegranates and Saffron. Many will want to travel on the new Silk Road.

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The Tourism - National Highway 206 Wine Culture in China From the Wine Bay to Penglai The best 27 wineries to visit in China

Grape wine culture in China is Chateau Reifeng Auzias young. It is inspired by French Guobin Winery and other countries experience. Pula Valley It is quickly building its own fu- Treaty Port Vineyard and Scotland Castle ture, with four pillars. Weilong Golden Dragon Winery

 1 - Wine tourism - Changyu Qingdao has been the first, with Chateaux Chateau Huadong Parry in six regions. The Changyu City Chateau Nine Peaks ◗ Worth stopping of Wine in Yantai Wine Bay will be Chateau Reifeng Auzias, 23 hectares, built for wine, the biggest in Asia, and probably ■ 2 ◗ Other regions National Highway 206 goes from Yantai Wine Bay to Pen- with Dominique Auzias, publisher of tourism guides the world. Restaurants and hotels are at many wineries glai, the Fairyland of the , with his- Le Petit Fute now. Gansu torical buildings by the sea. It starts at Yan- GuoBin winery, built in Chinese Imperial style,  2 - Wine and Health - The primary motivation of new Sunshine Valley Winery tai Wine Bay, in front of the entrance everything very Chinese. Chinese consumers of red wine is health. The positive of Chateau Changyu Castel. Along Hebei impact of very moderate consumptionof wine on health the 75 minutes ride, you can see Canaan winery - Huailai Valley ◗ is being developped, for instance at Pula Valley in Yantai. many of the wine chateaux built Turning left from the highway Domaine Franco Chinois - Huailai Valley Turning left from the Highway, DBR in Disneyworld style, with much  3 - Wine and Older people - Wine is better with age Dragon Seal - Huailai Valley - Lafite - CITIC, 20 hectares. On the plaster and plastic outside, usually and ageing is better with wine. More and more research Bodega Lange cliff, Tao Monastery, for Qiu Chuji. little of interest inside for Western shows the benefit of one glass of red wine everyday for Next to it, Treaty Port Castle, 21 hec- Inner tourists. older people. tares vineyard, hotel , restaurant. Chateau Hansen  4 - Women and Wine. Behind most of the great wines Liaoning of China, there is a great woman, often very humble, but ◗ Huanren Changyu Golden Valley Icewine More impressive from the road On the way back a great team leader. from Treaty Port or Penglai, you can see Ningxia COFCO - Chateau Junding, 700 hectares with Most good wineries in China include one or more of these Silver Heights aspects, COFCO - Chateau Junding includes all four. You ◗ On the beautiful vineyard landscaping and architecture. Chateau Helan Qingxue - JiaBeiLan can read the story of ten of the best wineries in the book left going to Domaine Helan Mountain China, the New Wine Frontier, by USA author and pho- Penglai grapher Janis Miglav. It was published in 2014. Today Shaanxi Saflam Wine Co, it probably could include at least 30 wineries with true Jade Valley chateau with a and authentic good Chinese wines, in 11 regions. These Shanxi dozen towers with are the wineries to visit to understand wine in China. The Grace Vineyards blue caps book China, the New Wine Frontier, ISBN 978-7-5552- Great Wall 0389-6 Tianjin COFCO bottling plant , many square buildings Dynasty Far away on top of hills, Chateau Sulaya , with only 2 ■ 1 ◗ Shandong Xinjiang or 3 towers with blue caps. Xiangdu Winery - Les Champs d' Or Yantai is the capital of wine in China, with pioneer Chan- CITIC - Guoan Wine ◗ On the right going to Penglai gyu started there in 1892. Yunnan Chateau Ze Yi with red roofs Chateau Changyu Castel Shangri La The 3 Chateaux Wencheng, still being built, beautiful Chateau Junding - COFCO Lapu Hegu vines garden, DO NOT MISS. Chateau DBR Lafite - CITIC

24 25 32 32 YANTAI WINE BAY Newsletter Number 7 - June 2015 YANTAI WINE BAY Newsletter Number 7 - June 2015 Wine / 葡萄酒 Wine / 葡萄酒 Chateau Castel Changyu Penglai wineries, The first in China Penglai is famous in China as the Fairyland city, for it it is the home of the eight immortals of . Each of the 8 has a superpower. The Penglai Pavilion by the sea The Yantai College of must be visited, as well as the many antique buildings in Viticulture and Oenology town. Penglai also has numerous wineries worth visiting. The rolling hills and the sea are similar to Medoc in Bor- deaux. Chateau Junding looks as a bodega in Jerez or Changyu City of wine an hacienda in Latin America, with white buildings and 700 hectares. Treaty Port is much smaller, but the wine is It will be the largest wine tourism center excellent and the only Scottish castle in China. in Asia, and maybe the world. The indus- trial wine units are stunning buildings in the shape of rows of horizontal half barrels, ten Map of Pula Valley floors high . Production will start at the end of It is the first ( 2002 ) of the six Chateaux that Changyu 2015, with a yearly capacity of five hundred built for wine tourism and education, each one in a dif- million bottles. 500 000 000 a year. There are ferent region of China, with a differenrt foreign partner. 400 hectares of vineyards, already planted, It has 126 hectares of vineyards, across the road from surrounding two gigantic chateaux, one Yantai Wine Bay. Very recently, an underground storage for wine in French medieval style, and ano- has been built for fifteen thousand barrels (15 000). ther for brandy.They will be inaugurated at The chateau is a favorite for the Chinese for weddings the end of 2016. Tourism at the City of Wine One of the three in China, it is in the center and parties. The roofs of the City of Wine can be seen should start before construction is finished. of Yantai, at the Binzhou Medical University 5 minutes away from the terraces and windows of the of China, which has 16500 students. The Col- Chateau. lege, and the University, are led by Professor Liu Shuqi, a former Mayor of Penglai, who is one of the top experts on wine in China. The College researches and teaches the scientific, technical, The Yantai West Bonded Port Area economy and social aspects of wine. Its yearly Yantai plans to be the hub for bulk and bottles wine In the opposite direction and closer to the center of Yantai, conference is one of the most important in China imports for the North of China. The very new duty free Pula Valley with 22 000 hectares has steep hills and canyons, for the wine sector. The international contact is bonded area ( 2014 ) is huge, with hi tech facilities. The wine closer to Rioja Alta or catalan Priorato, than to Bordeaux. It is the Vice Dean Professor Shisong Liu. cellars are beautiful, in Bordeaux style. Bottling is already ac- a subsidiary of the big LuYe ( Green Leaf ) pharmaceutical cor- tive in an Italian machine bottling unit. It is located on the sea , poration. There will be many wineries, sold in lots of 200 to http://ptjxy.bzmc.edu.cn five minutes from the Golden Beach of Yantai Wine Bay. 500 hectares, to Chinese and foreign buyers. White wine will be very important here. Laurent Perrier of France is present. There will also be a health spa based on grapes, another for food and health, many restaurants, art galleries and workshops. There is Changyu Wine Museum an ambitious plan for a wine trading platform. Pula Valley is a huge investment in the future of fine wine. In the center of Yantai, 40 minutes from the Wine Bay, visit the historical headquar- ters of Changyu, and the Changyu Wine Museum.

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The Great Wall, nature and wine

The program Our guests are welcome at the Huailai Valley Wine- ries one hour North of Beijing and of the airport, Thursday June 11- All day next to theBadaling Great Wall. We have organized DSW Fine Wine Tasting Challenge private visits to the best wineries in the area, which are 11 international judges, with wine critics among the most interesting today in China, with those of and sommerliers with international certi- Yantai. The climate in Beijing or Yantai has the influence fication of the sea, with milder and shorter winters than in more continental areas such as Ningxia, Gansu, Inner Mongo- China is different. China wine culture is very different. 11 domestic judges, with first tier domes- lia or Xinjiang. Grape wine is less than 3 % of alcoholic drinks in China. tic wine critics Probably less than one Chinese in one thousand shares the Western wine culture. So the main objective today in the Friday June 12 wine business is to find ways to reach the other 999 out of 9:30 Opening Ceremony 1 000 Chinese who should discover wine culture. 10:15 - 12:00 Wedding Fine Wine Contest Weddings have now replaced gifts at the top of the oc- 10:00 - 12.00 Western Wedding Show casions for Chinese to drink and meet wine. So in a very creative move, the 9th Yantai International Wine Expo- 13:00 - 15:00 China Fine Wine Contest sition has been paired with communicating exhibition 15:00 - 21:00 DSW Fine Wine Contest halls with the first Yantai Wedding Exhibition, with the and Awards same dates. There is a " Wedding Fine Wine Contest ", similar to classic wine tastings.All couple will enter a Saturday June 13 drawing for lucky couples to go on romantic wedding travel to " French Romantic Wine Manors ", and many 9:30 - 12:00 China Han Wedding Show other activities linking wine and weddings. Wedding 9:30 - 10:30 Forum on China Wine Packa- and drinks is a whole new area for western marketing ging Canaan Winery of wine, champagne and cognacs, which has been tar- 10:15 -10:45 Awards for Wedding Fine Domaine Franco-Chinois geting the gift market in the past. The spending of the Wine You are invited to have a young on weddings is really big. It honors the wedding 10:45 - 11:15 Awards for China Fine Wine Today it is a fact that in China behind most great couple to have as many guests as possible. private tour of Canaan Wi- wines, there is a great woman. Canaan and Domaine 10:45 - 11:45 Forum on China Wine Pro- nery. For instance they can have Franco- Chinois are the expression of the serious inte- Western brands should come to Yantai in June to study motion a private tour of Canaan Winery/ Do- and understand what can be done with Weddings and rest of the lady chairman of HTC for wine culture. In Nin- 13:00 - 13:30 Awards for Wine Packaging maine Franco Chinois - DFC, and taste one of the four gxia, top wines are at Silver Heights with owner - wine- Wine. 13:30 - 15:00 Forum on China Wine Inter- best wines of China according to current blind tastings. maker Emma Gao, and everyone heard of JiaBeiLan Wedding and Wine expos will be the background of a It is owned by the lady Chairman of HTC, the phone net Marketing 2009, from Chateau Helan Qingxue with winemaker special CCTV television show, following the most beauti- giant, with a long term plan to make it the best winery in Zhang Jing, the Decanter gold medal. She also had her ful bride, chosen from the participants at the expo, drunk 15:15 - 16:00 Forum on Romantic Wine China. DFC was a joint venture of the French ( President baby in 2009. In Shanxi, Grace Vineyards is world famous Tourism Chirac ) and Chinese governments, now part of the Ca- with happiness in her romantic adventure. The name of thanks to CEO Judy Leissner. The Xinjiang Xiandu wine- the show could be a play on the words Zui, same pro- naan winery. The Great Wall goes through its vineyards. ry is led by lady chairman Li Ruiqin, returning recently to Tom Hsu, the president of Canaan Winery will be at the nounciation and writing in latin alphabet, different Sunday June 14 the roots of their family with a business in Yantai. There meanings and writing in calligraphy, « drunk » and «the event in Yantai. are many other women in key wine posions, such as the 9:30 - 10:00 Wine Photography Awards best ». In the same area, you should not miss the World Grape lady who takes exquisite care of the vines at Canaan. At 11:15 -12:00 Drawing for Wine Romantic Expo Garden, inaugurated in June 2014. It is beautiful, Changyu, a woman is in charge of making brandy, and Wedding Travel with fields of flowers for pest control among 1200 acres, another woman is director of Chateau Castel Changyu. with 1000 grape varieties, including 26 acres of grapes Many of the top Chinese wine experts and writers are older than 50 years, up to 120 years, that came from all women, starting with Ma Zhen, editor in chief of Wine in over China. The buildings include a research center, and China, the leading magazine, published by the Univer- a wine tourism center. It is unique in Asia, and in some sity of Agriculture in Beijing. aspects in the world. 28 29 32 32 YANTAI WINE BAY Newsletter Number 7 - June 2015 YANTAI WINE BAY Newsletter Number 7 - June 2015 Wine / 葡萄酒 Wine / 葡萄酒

Gourmand Awards Treaty Port Vineyards wine partner The Heroe from Scotland Les Champs d'Or Organic Wine Chris Ruffle had a dream, and it came true. Xinjiang Xiangdu He is a pionneer from Scotland who did eve- Chateau Nine Peaks was rything his way to build what is now considered Winery one of the very best Chinese wineris. He chose started in 2008 by Dr K. H. Hauptmann, a German in 2004 probably the best location for his 20 experienced owner of wineries in several countries , At tastings and during the dinners, the Gour- hectares, in the Penglai hills. He has since including Bulgaria and Romania. mand Awards guests will drink for health some been joined by a prestigious neighbour, unique organic wines from Xinjiang, approxi- DBR Lafite - CITIC, with 20 hectares next to The domaine is at Laixi, next to the Qing- mately 3 000 kilometers away from Yantai. The him. Baron Eric de Rothschild was expected dao - Yantai highway, 150 km South from owner of the 3 500 hectares is originally from to visit on May 9, and the Fench flag flew Yantai. It is located on a hilly wind corridor Yantai, and found the ideal soil and climate in a over the Treaty Port Scottish Castle. It is a sitting on a massive limestone bedrock.It semi desertic area of Xinjiang. It is 1 100 meters real stone castle, with towers, dungeons, ta- has 150 hectares mainly planted with Caber- above the sea, with average precipitations of 67 pestries, mural paintings, and a dining hall for 100 which net Sauvignon and Chardonnay ml/year. The pure water comes from the moun- seems the set for the Ivanhoe classical film. The Castle vines, all of them imported from tains, in wells from 150 meters to 260 meters is a favorite for Chinese weddings, including 12 roman- France. The management team has deep. tic hotel rooms for guests within the castle. The kitchen several nationalities and gathers is exceptional, with both Chinese and Western cuisine, a broad international experience The weather and low humidity make it easier for with the first AGA stove in China. The VIP car for guests helping to understand and foster totally organic farming. They have never used is a bright blue London taxi. the potential of the terroir. pesticides and chemical fertilizers, since the beginning in 2002. The wines have been tested The winery is in the bottom cellar of the castle, with a stun- The brand Chateau Nine Peaks is recognized as one of the rising stars in the Chinese market. The wines often since the first products were offered in ning natural granite wall from the hill kept intact next 2004. The China National Wine to the bottling plant. Chris is innovative, trying to have won early recognition by critics such as Jancis Robinson, La Revue du Vin de France, the Decanter Quality Supervision and Ins- do what is best for a China winery, rather than pection Center did not find any applying directly what is done in other countries, World Wine Awards, and have just been selected into Bettane + Desseauve Yearly Wine Guide 2016. pesticides residue. While res- which is what most foreign wine consultants do in veratrol content in normal red China. His choice of vines has been by trial and Small groups are invited to visit the winery June 8-11. wine averages 2.1 mg/l in China, error. The planting, the pruning, and the soil are It is an all-day tour, leaving early, and returning around their wine has 4.7 mg/l. It> is the worked to adapt to the specifics of the climate and 4pm.It will be limited to qualified professionals, with ingredient which is usually cre- the seasons in Yantai. He is rewarded by excep- registration at the Gourmand Awards event. The dited for cardiovascular impact in tional wines, organic since the beginning. Hans , owner will be present at the winery that week. wine. The winery has the China his Chinese winemaker is very creative. He trained National Organic Food certifica- in Australia in Barossa Valley, where he goes back tion, HACCP, ISO 9001:2000 every year when Treaty Port closes in January and Our Chinese partner wineries have only truly The Chinese winemaker is the son of the lady February. Theyare making their first cider in 2015. Chinese wines, nearly all started some ten years would even make a good film, the castle and its beauti- ago or more. owner, Li Ruiqin. He trained in oenology for Chris speaks fluent Chinese and read Classical Chinese ful landscape are perfect. The action in the book is like four years in France, mostly in Dijon. He speaks at Oxford University, before running financial investment - Yantai Penglai Sheng Tang winery, traditional a thriller, with the heroe winning at the end , surviving fluent French,and will be present at the event funds in Shanghai for 20 years. He is married to Tiffany, Chinese style and culture all hardships. in June. The family has a big house in Yantai. a Taiwanese, and their nine year old daughter is in the - Yantai Penglai Treaty Ports and Scottish Their Champ d'Or Xiangdu wines are extremely Warsaw Chopin piano event this May. His knowledge of The guests of the Gourmand Awards are welcome to visit. It Castle popular all over China. Healthy true wines are Chinese culture and his wine adventure are combined in is a 90 minutes ride, along the Chinese chateaux route. - Shandong Chateau Nine Peaks, German now what the consumers want. Their new rising the manuscript he has been writing since 2004. He tells Many are in Disney style, all plastic and plaster outside, owner stars in 2015 are Xiangdu rose, Xiangdu sweet it all, with the drama and emotions of the difficult begin- not much inside. Treaty Port Vineyards is different, it is - Hebei Canaan Winery and Domaine Franco white, and Xiangdu brandy, which show the very ning, the unending good and bad surprises, backing it real. Chinois, in Huailai Valley next to Beijing new trends in China. with the financial and technical information. The book - Xinjiang Xiangdu Winery Les Champs d' Or

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