YANTAIYANTAI WINEWINE BAYBAY Newsletter Number 7 - June 2015 Program Awards Food and Wine culture 计划 2 奖项 12 食品和酒文化 16 32 32 32 Yantai, Birthplace of Shandong Cuisine - Shandong cuisine is one of the 4 main cuisines of China - It is the fundamental base of Imperial and Beijing cui- Welcome to Yantai sines. For centuries, the cooks of the Emperor, and top restaurants in Beijing came from Yantai - Shandong cuisine started in Fushan district of Yan- tai. It is there that the Gourmand Awards take place,in Bringing the Gourmand Awards to Yantai has Yeda new district which was carved out of Fushan. Yan- been a challenge in many ways. I am very pleased tai is the Capital of Shandong Cuisine. and thankful that so many are coming from outside China, from far away within China, and from Yan- tai. It is the start of the building of a cultural bridge Yantai, Capital of Wine in China between Yantai and the West, a new AIR SILK ROAD. It will be easy for everyone to share the magic of the - The headquarters of the main wine companies in sea, the beach, and the magnificent Shandong food. China are in Yantai. Some 40% of the wine in China The French from Shanghai or Japanese from Tokyo comes from Shandong. say the same after one day in Yantai, « Could we move - There are over 140 wineries, with more than 40 our office here ? «. There is a great future in Yantai for new wineries planned. Penglai has the best foreigners - Pula Valley is a gigantic new wine area of 22 000 hectares, with 7 000 planted. The first bottles are an The real challenge is opening to the other culture, Italian Riesling 2014. and trying to understand and share. Less than 3% - Changyu will open the production at its new City of Wine in late of the Chinese drink grape wine. Less than 1% of the 2015, with a yearly capacity of 500 million bottles Westerners eat sea cucumber. Both behaviors are - The Yantai new Bonded Port Areas ( 2014 ) will become the hub equally puzzling from the other’s point of view. There for wine imports by sea in the North of China, which are expected is so much to gain from trying that it seems only a to increase quickly. matter of time before there are big changes. But it will happen only if opinion leaders such as the guests of Yantai, the most charming city in China the Gourmand Awards show the way. For the wine, the quality of real Chinese wines is ama- - Yantai is one of the top four happiest city in China in zing . These wineries are so young, nearly all less than 12-2014. The people are exceptionnally nice. 15 years old. Such quality in young wineries is rare in - It is the top resort city in China for 2013 and 2014 the West, and needs to be tasted. The Chinese are - The local economy is strong , growing faster than learning very quickly. For the food, it is the West that China, thanks to cars ( GM ), gold ( 100 tons/year ), has much to discover and learn. It takes years to un- wine, and food derstand the depth of 5 000 years of Chinese food - Must see : The waterfront, similar to Nice or Cannes and its eight cuisines. Shandong and Yantai food may in France be the easiest for Westerners, and the most impor- The pedestrian old town, renovated next to the Changyu wine mu- tant for culture. seum. The Penglai Pavilion, the fairyland of the 8 immortals of Tao. This special issue of the newsletter is also a challenge for readers, there is too much to read. But it may be Friendly Shandong entertaining on the long flights. - The wonderful friendly people are the first asset Welcome to Yantai of Shandong, 96 millions. It is more population than Germany in less than half the space. Edouard Cointreau - It is the first in China in the production of wheat, cotton, gold and diamonds. - It is the birthplace of Confucius. 1 Yantai Newsletter - Gourmand International Pintor Rosales 50 - 28008 Madrid - Spain - Publisher Édouard Cointreau - Editor in Chief Pascal Serre www.cookbookfair.com 32 Auxerunt haec vulgi sordidioris audaciam, quod cum ingravesceret YANTAI WINE BAY Newsletter Number 7 - June 2015 YANTAI WINE BAY Newsletter Number 7 - June 2015 Program / 计划 Program / 计划 Global and local Twenty Years The food culture puzzle History of the Gourmand Awards the growth of cookbooks. Television and internet create the demand for books, they are advertising. The profits are in I N 2015, THE GOURMAND AWARDS CELEBRATE THEIR 20 the books. So it is very important for television, publishing YEARS, FIRST IN JUNE YANTAI, CHINA, THE CAPITAL OF WINE and new internet media to work together. In China it is the 1995 - Frankfurt - Creation of the World Cookbook 2009 - Paris - La Comedie Francaise IN CHINA, AND THE BIRTHPLACE OF SHANDONG FOOD. THEN key to the growth of the sector of food and wine culture, Awards at the Book Fair, for books of 1995 2010 - Paris - Le 104 WE HAVE A SECOND CELEBRATION AT FRANKFURT BOOK FAIR which is still much lower than could be expected, given the IN CTOBER significance of Chinese food worldwide. 1996 - Frankfurt 2011 - Paris - Les Folies Bergere O . 1997 - Paris During these 20 years , cookbooks have become global, CHINA IS RESPECTED WORLDWIDE FOR ITS FOOD CULTURE, A WORLD 2012 - Paris - Les Folies Bergere which we estimate at US $6 billion. They also became more LEADER WITH FRANCE. My brother Andre from Le Cordon Bleu 1998 - Perigueux, Dordogne 2013 - Paris - Le Carrousel du Louvre local. The cookbook world is a big global puzzle where all once told me there are thousands of recipes and ingredients 1999 - Versailles, next to Paris 2014 - Beijing - Daxing the pieces need all the others, big and small, while at the in the world, but there are basically only two techniques in same time the pieces are becoming smaller and smaller , high cuisine, the Chinese and the French, from which all the 2000 - Perigueux, Dordogne 2015 - Yantai, Shandong, China and more local, with every country trying to recover the others are derived. After being at Carrousel du Louvre, un- 2001 - Sorges , capital of the Truffles of Perigord, Dor- diversity of its local food heritage. der the pyramid, in Paris in 2013, the Gourmand Awards have dogne come to Beijing last year. In 2015, the awards are in Yantai, Total : 20 awards events in 7 countries I STARTED THE AWARDS IN 1995 AT THE FRANKFURT BOOK FAIR TO GIVE 2002 - .VACANT - New brand - Gourmand World Cook- birthplace of Shandong cuisine, to present this fundamental France - 11 times, with 6 in Paris RESPECT AND VALUE TO THOSE WHO " COOK WITH WORDS". My idea book Awards was inspired by the Olympics, to do with food culture what food to the world, as it is much less known outside China Others - 9 times 2003 - Chateau de Brissac, Angers, Loire Valley, for existed for sports. The Olympics were invented by one man than Sichuan or Guangdong cuisines. Yantai is also the capi- books published the year before 2015 - Frankfurt - 20 years celebration - October 14 -15 alone , Pierre de Coubertin, another Frenchman. All my life tal of grape wine in China, with China becoming the world leader in planted vineyards, and in red wine consumption. 2004 - Barcelona has been in food and wine from the start, thanks first to my parents, my grand parents from Cointreau, Cognac Frapin, WE EXPECT A LARGE NUMBER OF FOREIGNERS IN YANTAI, WITH A STRONG 2005 - Orebro - Grythyttan, Sweden and Remy Martin, and friends such as Richard Grausman, INCREASE IN THE NUMBER OF GUESTS COMING FROM ASIA. Japan is 2006 - Kuala Lumpur Dun Gifford, Maurice de Rohan, Andre Leon, Jean Jacques the first country in the number of guests followed by India, 2007 - Beijing Ratier, Hilario de La Mata Marques de Vargas, or Jose Manuel and France. Half of the foreigners come from Europe, one Lopez Romeo. I wanted to create in the food culture sector quarter from Asia. We will have a much larger Chinese pu- 2008 - London a competition with awards, open and free for everyone, for blic of food and wine professionals than in Beijing. We are big and small countries, public and private, with an equal getting better known, and we are making a bigger effort, chance for everyone The awards now include coobooks and thanks to the confidence of building a cultural bridge for wine books, food television, food and wine multimedia and food and wine culture between China and the world. In 20 internet. With the awards, the stars and leaders of the sector years, we have become a world leader of the food culture joined together coming from the whole world to our events, sector, reaching to all corners of the world, with equal res- and became much stronger together. Food culture started pect for all.. The Frankfurt Book Fair recognized that, and 20 th Gourmand Awards, in Yantai, to grow .The winners get great honors from being the Best in December 2014 we became the first foreigners to sign in the World. It is also great business, increasing immediatly a long term agreement to run a whole sector at the Fair. China, June 8-9, 2015 theis sales and generating real profits. It can even change The Frankfurt Book Fair brings together over 9 000 journa- their life. lists, nearly 7 100 exhibitors from the whole world, it is the biggest trade event in the world for books, with some 120 TODAY WE ARE THE ONLY CULTURAL SECTOR WITH SUCH AN INTERNATIONAL countries.