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1 Contents Economic Annals-Xxi 176(3-4)'2019 ECONOMIC ANNALS-XXI ISSN 1728-6220 (Print) ISSN 1728-6239 (Online) CONTENTS https://doi.org/10.21003/ea SOCIETY Ishchenko, I., Bashkeieva, O., & Petrov, P. (Ukraine). ECONOMIC ANNALS-XXI Empirical model of congruence of mental space as a tool for the analysis of changes Research Journal in international relations 4 Since 1996 Popova, N., Kataiev, A., Skrynkovskyy, R., & Nevertii, A. (Ukraine). Development of trust marketing in the digital society 13 176(3-4)’2019 www.soskin.info/ea/ MONEY, FINANCE AND CREDIT Shkarlet, S., Dubyna, M., Vovk, V. (Ukraine), & Noga, M. (Poland). Publisher Financial service markets of Eastern Europe: a compositional model 26 Institute of Society Transformation Lentner, Cs., Vasa, L., Kolozsi, P. P., & Zéman, Z. (Hungary). (Kyiv, Ukraine) New dimensions of internal controls in banking after the GFC 38 Head of the Publishing Project Vozniuk, A., & Tytko, A. (Ukraine). Cryptocurrency: present-day challenges and prospects of development 49 Dr. Oleh Soskin Editor-in-Сhief Dr. Nadiya Matviychuk-Soskina ECONOMICS AND MANAGEMENT OF NATIONAL ECONOMY Tleppayev, A. (Kazakhstan). International Editor Digitalisation and energy: world experience and evidence of correlation from Kazakhstan 56 Dmytro Masko Voloshyna, S., Provolotska, O. Lazaryshyna, I., Nieizviestna, O., & Skliar, N. (Ukraine). Analytical assessment of the jewellery market in Ukraine 65 Economic Annals-XXI Journal is included into the List of Professional ECONOMICS AND MANAGEMENT OF ENTERPRISES Editions for Economic Branch of Sciences (Order of the Ministry of Education and Popov, A., Koshkalda, I. Kniaz, O., & Trehub, O. (Ukraine). Science of Ukraine No. 528 from 12.05.2015) Land fragmentation of agricultural enterprises in the context of administration of land 80 Berková, K., Krpálek, P., & Krpálková Krelová, K. (Czech Republic). Future economic professionals: development of practical skills and competencies in higher education Publication ethics from the point of view of international employers 91 The materials submitted for the publication Derenska, Ya. (Ukraine). in the journal pass external blind review and Approaches to project portfolio formation by pharmaceutical products producers 99 reviewing of the members of the Editorial Board of the Economic Annals-XXI Journal. Slaba, M. (Czech Republic). Factors influencing customer loyalty towards mobile phones brands - evidence from the Czech market 109 The ideas and offers, stated in articles, not necessarily coincide with the point of view of the Editorial Board. ACCOUNTING ANALYSIS AND AUDIT Grosu, V., Anisie, L. (Romania), Hrubliak, O., & Ratsa, A. (Ukraine). The responsibility for reliability of Managerial accounting solutions: Lean Six Sigma application in the woodworking industry. the information in articles, accuracy of the A Practical aspect 118 titles, names and citations is carried by the authors. The Editorial Board keeps the right for minor literary changes and shortening of the articles saving the authors’ style and conclusions. The texts submitted cannot be published in the other economic journals worldwide. All plagiarism issues and issues related to inappropriate citing etc. - to be settled personally by the authors. Paper version of the Journal is a primary one. Postal address: PO BOX 297, Kyiv, 01030, Ukraine Tel./fax: +38(096) 521 0508 +38(050) 867 5802 E-mail: [email protected] WEB: www.soskin.info/ea/ © Institute of Society Transformation, 2019 1 ECONOMIC ANNALS-XXI The Economic Annals-XXI Journal is included into nine international indexation databases: 1) Scopus, The Netherlands (SJR 2014: 0.186; SJR 2015: 0.239; SJR 2016: 0.243; SJR 2017: 0.219; SJR 2018: 0.210); 2) Emerging Sources Citation Index (WoS); 3) Ulrich’s Periodicals Directory, Great Britain, the USA; 4) EBSCOhost, the USA; 5) Central and Eastern European Online Library (C.E.E.O.L.), Germany; 6) InfoBase Index, India; 7) Russian Index of Science Citation (RISC), Russia; 8) ERIH PLUS Index (Norway); 9) Index Copernicus, Poland (ICV 2017 = 118.40). The Editorial Board of the Journal consists of Scientists who represent different affluent Research centres in Ukraine and other countries (Slovakia, Poland, Latvia, USA, Hungary) Editorial Board of the Economic Annals-XXI Associate Member of the NAS of Ukraine, D.Sc. (Economics), Professor, First Deputy Director, Bersheda Yevhen Institute of Legislation of the Verkhovna Rada of Ukraine, Kyiv, Ukraine Academician of the National Academy of Sciences of Ukraine, D.Sc. (Economics), Professor, Bilorus Oleg Head of Department of Global and Civilization Processes, Institute of the World History of the NAS of Ukraine, Kyiv, Ukraine D.Sc. (Economics), Professor at the Economic Theory Department, University of Economy and Law «Krok», Chernyak Volodymyr Kyiv, Ukraine D.Sc. (Economics), Professor at the World Economy and International Economic Relations Department, Filipenko Anton Institute of International Relations, Taras Shevchenko Kyiv National University, Kyiv, Ukraine Galeotti Mark PhD, Clinical Full Professor of Global Affairs at the Center for Global Affairs, New York University, USA (USA) Academician of the National Academy of Sciences of Ukraine, D.Sc. (Engineering), Professor, Horbulin Volodymyr Member of Presidium of the NAS of Ukraine, Director of The National Institute for Strategic Studies under the President of Ukraine, Kyiv, Ukraine D.Sc. (Economics), Professor, Department of Finance, Accounting and Audit, University of Modern Knowledge, Kanygin Yuriy Kyiv, Ukraine D.Sc. (Economics), Professor, Director of the State Institution «Institute of Regional Studies named after Kravtsiv Vasyl M.I. Dolishniy of the NAS of Ukraine», Lviv, Ukraine Academician of the National Academy of Sciences of Ukraine, D.Sc. (Economics), Libanova Ella Professor, Member of the Presidium of the NAS of Ukraine, Director of Ptoukha Institute for Demography and Social Studies of the National Academy of Sciences of Ukraine, Kyiv, Ukraine Matviychuk-Soskina PhD (Economics), Editor-in-Chief of the Economic Annals-XXI, Kyiv, Ukraine Nadiya D.Sc. (Economics), Professor, Senior Research Fellow, Head of Sector for Spatial Development of the Melnyk Mariyana State Institution «Institute of Regional Studies named after M.I. Dolishniy of the NAS of Ukraine», Lviv, Ukraine PhD (Finance), RHB Islamic Endowed Scholar in Finance, UMT Fund Manager, Nor Safwan Mohd University of Malaysia Terengganu, Terengganu, Malaysia; Research Associate, Victoria Institute of Strategic Economic Studies, Victoria University, Melbourne, Australia D.Sc. (Philosophy), Professor, Honoured Worker of Science and Technology of Ukraine, Chief Researcher, Ozhevan Mykola the National Institute for Strategic Studies under the President of Ukraine, Kyiv, Ukraine D.Sc. (Economics), Professor, Kyiv National Economic University named after Vadym Hetman, Radionova Iryna Head of the Economic Theory Department of University of Economy and Law «Krok», Kyiv, Ukraine D.Sc. (Economics), Professor, Director-in-General of the Research Centre for Sustainable Development, Shevchuk Vasyl Kyiv, Ukraine D.Sc. (Economics), Professor, Head of the World Economy and International Economic Relations Department, Shnyrkov Alexander Institute of International Relations, Taras Shevchenko Kyiv National University, Kyiv, Ukraine PhD (Economics), PhD (Theology), Associate Professor, Director of Institute of Society Transformation, Soskin Oleh Professor of the National Academy of Management, Director-Editor & Publisher of the Economic Annals-XXI, Kyiv, Ukraine Stecenko Inna PhD (Economics), Professor, Vice-Rector of the Baltic International Academy, (Latvia) Head of PhD Program «Regional Economy and Economic Policy», Riga, Latvia D.Sc. (Economics), Professor, Head of Regional Financial Policy Department of the State Institution Storonyanska Iryna «Institute of Regional Studies named after M.I. Dolishniy of the NAS of Ukraine», Lviv, Ukraine Táncošová Judita PhD (Economics), Professor in the Department of Economics and Finance, Vice-Rector for Education, (Slovakia) School of Economics and Management in Public Administration in Bratislava, Slovakia Vasa Laszlo PhD (Agricultural Economics), Associate Professor, Institute for Foreign Affairs and Trade, Budapest; (Hungary) Research Professor, Szechenyi Istvan University, Győr, Hungary Wierzbicka Ewa PhD (Economics), Adjunct Professor, Institute of Value Management, Warsaw School of Economics, (Poland) Warsaw, Poland D.Sc. (Politics), Professor, Head of Global and Civilization Processes Department, Zernetska Olga Institute of the World History of the National Academy of Sciences of Ukraine, Kyiv, Ukraine PhD (Economics), Associate Professor, Vice-Director, B. Havrylyshyn Education and Research Institute of Zvarych Roman International Economic Relations, Ternopil National Economic University, Ternopil, Ukraine 2 ECONOMIC ANNALS-XXI ISSN 1728-6220 (Print) ISSN 1728-6239 (Online) ЗМІСТ https://doi.org/10.21003/ea EКОНОМIЧНИЙ ЧАСОПИС-XXI СУСПІЛЬСТВО науковий журнал Іщенко І. В., Башкеєва О. М., Петров П. Г. (Україна). Емпірична модель конгруентності ментального простору як інструмент аналізу 176(3-4)’2019 та змін міжнародних відносин 4 Попова Н. В., Катаєв А. В. Скриньковський Р. М., Невертій Г. С. (Україна). Видається з 1996 року Розвиток маркетингу довіри в цифровому суспільстві 13 Передплата через редакцію журналу ГРОШІ, ФІНАНСИ ТА КРЕДИТ Шкарлет С.М., Дубина М.В., Вовк В. Я. (Україна), Нога М. (Польща). Керівник проекту Ринки фінансових послуг країн Східної Європи: композиційна модель функціонування 26
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