, Serving the Better Interests of Commercial

VOL. 1. NO. 43 NEW YORK, N. Y., FRIDAY, APRIL 9, 1937 FIVE CENTS 5-Language News Programs

WIRE ·SNIPING LOOMS lllakes GoO(1 Service in Italian, German, Polish and Chicago - Douglas Perkins. 13· year·old harmonica player. who Portuguese Being Made Available IN CHICAGO BAND JAM hummed his way with $6 to i Chicago from Cobb. Ky.. and Chicago-Reluctance of Hotel Drake asked a Palmer House clerk by Van Cronkhite Assoc~ates management and Mutual Broadcast­ I "Where's the radio station here?" I ing System officials to let NBC install has been signed by the Alka Programs of foreign language news a wire in the Gold Coast Room where I I Seltzer National Barn Dance for service in Italian, German, Polish and Paul Whiteman and his orchestra tomorrow. , fOUR NEW ACCOUNTS open tonight is expected to result in Portuguese are about to be offered an outbreak of band-spot and wire­ by Van Cronkhite Associates Inc., sniping between NBC, CBS and STARTING ON MUTUAL recently organized radio news service Mutual. Hotel Drake is one of headed by John Van Cronkhite, Mutual's strongest spots, but White­ CBS, NBC SWITCHING Lovely Lady Inc., Chicago (cos­ RADIO DAILY learns. The foreign man is under NBC management and metics), Procter & Gamble {OxydoD, language programs will be in addi­ for various bookings NBC has turned Ravin Co. of California (cosmetics) tion to the regular Van Cronkhite over its band contracts to Con­ CLtVELAND STATIONS and Willys-Overland Co., Toledo, are news service in English. solidated Radio Artists Inc., which four new clients which will shortly Besides giving summaries of the day's headline events, delivered direct handled the Drake booking. Report that CBS would drop its begin spring radio campaigns over Whiteman and NBC sought a one­ the Mutual network. by teletype printers, the foreign lan­ Cleveland affiliated station, WHK, at (Continued On Page 3) hour Sunday night concert sustain­ the expiration of its present contract Procter & Gamble this Monday will mg out of the Drake, but Edwin L. on Oct. 31, was confirmed yesterday start "Couple Next Door" a quarter­ Brasheers, manager of the Drake, by Herbert V. Akerberg, CBS vice­ hour script show, Mondays, Tuesdays Skelly Oil Placing and WGN-Mutual officials to date president in charge of station rela­ and Wednesdays, over WGN, WLW. Series in Mid-West (Conti"ued all Page 8) tions, and in its place CBS has signed Program keyed from WGN. Blackett­ WGAR as the Cleveland outlet, effec­ Sample-Hummert Inc., Chicago, placed Kansas City - Newton Cross, in Treaty Angle Hearing tive Nov. L (Continuei on Page 8) charge of the Skelly Oil Co. account WGAR at present is an NBC-Blue for Ferry-Hanley Advertising Co. On Duffy Copyright Act affiliate, and it is understood that 50 Mikers to Attend here, has scheduled a series of spot NBC is now negotiating with WHK. announcements for Skel Gas over Washington Bureau. RADIO DAILY (Colltinued all Page 3) Chi. Baseball Confab eight mid-west stations and has Washington- Senate Foreign Rela­ bought time over KMA, Shenandoah, tions Committee will hold a special Chicago- Some 50 ann 0 u n c e r s WMT, Cedar Rapids, and KRNT, Des meeting Monday at 10 o'clock for Reduce Gillette "Sing" handling baseball broadcasts, as well Moines, of the Iowa network for the purpose of discussing treaty Effective on April 25 as sponsors and important figures in the same product, using a quarter angles of Duffy copyright bill. Sena­ baseball administration, will be pres­ hour program of German band music, tor F. Ryan Duffy will preside. West Coast Bureau, RADIO DAILY ent for the first national conference twice weekly. Testimony is expected by attorneys Los Angeles-Gillette Safety Razor of its kind to be held April 11-12 at and executives of organizations and Co., on April 25, will reduce the CBS the Edgewater Beach Hotel. Knox "Sweetest Love Songs" trades interested. "Gillette Community Sing" program Reeves Ad. Agency of Minneapolis to a half-hour period, 10-10: 30 p.m., will supervise the meeting, which In New Time on NBC it was announced by Ruthrauff & will discuss technique, showmanship, 'Little Orphan Annie" Ryan yesterday. Agency is now etc., and attempt to coordinate more Sterling Products Inc. (Phillips Renewed Through 1937 seeking an earlier spot on CBS net­ than 8,000 baseball broadcasts for dental cream ) on April 27 shifts the work for eastern listeners with a re­ General Mills, Socony-Vacuum and "Sweetest Love Son gs" on the NBC­ Wander Co., Chicago (Ovaltine) peat for the coast. Goodrich Tires. Blue network to a 9:30-10 p.m. spot has renewed "Little Orphan Annie" on Tuesdays. Program will use the through 1937. Program is heard on same network with the exception of 28 NBC-Red network stations, Mon­ [(ate Smith Switching WCKY, which cannot clear the new days through Fridays, 5: 45-6 p.m., time period. Show is currently w ith repeat for western stations at heard Mondays, 8:30-9 p.m. Blackett­ 6: 45 p.m. Blackett-Sample-Hummert Sample-Hummert is the agency. Air Inc., Chicago, placed the account. Network and Sponsor Features Inc. produces the program.

Kate Smith, now heading the A. & this summer, but it is understood that IlIlIs~rated P . "Band Wagon" program, one-hour A. & P. plans to continue the "Band 1'00 lllllcb Ullsi ll'·SS show on Thursday nights via CBS Wagon" with Jack Miller's band re­ Chicago--When baseball sea· Kansas City - While WHB's network, will switch network and maining. "Man at the Wheel" inlerviewers sponsor in the Fall, going to NBC son opens April 16 on WBBM. the were quizzing two local policemen under the sponsorship of Calumet The General Foods contract signed CBS outlet here will have to drop at a boulevard intersection on Baking Powder, a product of General by Ted Collins, producer of the at least three daily sponsors due "What causes auto accidents?" a Foods. "Band Wagon" and manager of Kate to complete sellout of commercial couple of obliging mortorists. more Calumet now has the Phillip Lord Smith, has a three-year run. Budget schedule. One. Goldberg Credit interested in Ihe street broadcast feature, "We, The People" on NBC- for show is understood to be $12,500 Clothing. will stay on air by buy. than in their driving. collided right Blue net as a Su nday half-hour weekly with $7,500 as Miss Smith's ing two-hour Friday night "Nutty by the mike. show. The Lord program which end. Club" broadcast. 11 p.m.· l a.m. Listeners heard the crash of fades May 16, will be taken over The new Calumet program will be fenders and bystanders yell. by another firm. an hour variety show with guest Sets record for lale night time sale. L.:;;;;====;;;;., ____..-; :;;;;.,. ___J I Miss Smith is expected to vacation I artists. y 2======RAD 10 D AI L y======F=n="d=a=,=A=p=ril=9=, =19=37 Marianni Signed by eRA; KXBY Moves May 1 King's Jesters Renewed Kansas City-KXBY, whose gener­ I - al manager, H. R. Makelim, has and H u g 0 Mananni· . an d orche s t r, a c u- r signed a three-year lease on the en- COminG GOinG rently at the Blackstone Hotel, Chi- tire 22nd floor of the Fidelity Bank Vol. I , No. 43 Fri., Apr. 9, 1937 Price 5 Cts. cago, has been signed by Consolidated Bldg. for conversion into modern Radio Artists Inc. under exclusive broadcasting quarters, will move CHARLES W. MYERS, owner of KOIN, and JOHN W. ALICOATE Publisher management. from its present .locatio~ about May NAB president, arrived in New York from Another Chicago band, The King's ' 1. r;r ew place WIll provIde for three Washington yesterday morning on a business DON CARLE GILLETTE : : : Editor Jesters, at the LaSalle Hotel since studIOS, co~t;ol room, news room, trip. MARVIN KIRSCH : : Business Manager February, have been renewed for offices, .audItI0.n room. and lou~g~s. WALTER R. BROWN, NBC engineer, leaves TransmItter WIll remaIn where It It. tomorrow for San Francisco. Brown is one Published daily except Saturdays, Sundays ano th er f our w ee k s f rom M ay 1 . F' tNt' I T I .. S h I I of the engineers making the 14,000 mile trek and Holidays at 1501 Broadway, New York, Band with NBC wire is under CRA Irs. a .1Ona e eVIslOn c 00 a so t~ cover the eclipse. N. Y., by Radio Daily Corp. J. W. Alicoate, remaIns In the Keystone Bldg. Presirlent and Publisher; Donald M. Merser­ management. RALPH WONDERS left early this morning &iU, Treasurer and General Mana'ger; Chester for Chicago. :3. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. First Coronation Broadcast Special for May Day BREWSTER MORGAN, CBS director, left for First official Coronation program Baltimore this morning to meet MRS. MORGAN Terms (Post free) United States outside of Star Radio Programs Inc., at a retUrning from the coast. Greater New York, one year, $5; foreign, comes over t he NBC-Blue network meeting of the program board yes­ year, 10. Subscriber should remit with order. today, 3-3: 30 via British Broadcasting ARTHUR BORAN leaves tomorrow for Phila­ Address all communications to RADIO terday, decided to produce a special delphia. DAIL Y, 1501 Broadway. Kew York, N. Y. in the form of a concert by His May Day program, to be released in Phone WIsconsin 7-6336, 7-6337, 7-6338. Majesty's Welsh G uards Band led by FHIL REGAN arrived yesterday from Ho"y­ about a week. An important an­ wood and wi" do guestar spots while here. Cable address: Filmday. New York. Holly­ Major Andrew Har ris, M.B.a. Ken­ nouncement for subscribers of the wood, Calif.--RaJph Wilk and Verne Bailey, neth Adams of British Broadcasting JOHN VAN CRONKHITE of Van Cronkhite 6425 Hollywood Blvd. Phone Granite 6607. Star service also is to be made at Associates left New York yesterday for Detroit, Application for entry as second-class ma1ter Corp., will be the commentator. that time. Meeting was presided a nd then to Ch icago. is pending. On April 14, NBC will inaugurate COp} right, 1937, by Radio Daily Corp. All over by Burke Boyce, program super­ JACK INGERSOLL, DON DUNPHY and PAT .. igllts reserved. a series of more than 40 international visor and former NBC continuity BARNES, a" of WINS, go to Chicago for the broad castings pertaining to the Cor ­ head. baseball announcers' conference being held Sun­ onation, and bringing to the mike day and Monday at the Edgewater Beach Hotel. dignitaries from all walks of English JAMES F. CLEM ENGER of WMCA leaves life, as well as famed authors and Gummo Marx Has New Serial Monday for Detroit. British governmental officials from Gummo Marx, artists' representa­ TITO GUIZAR, CBS tenor, returns t~ New 11~1~~~c l ~-=-1 1 England and its colonies. Variety tive, has a new radio serial titled York from Detroit today to warm up for his (Thursday, Apr. R) will be the keynote with music, talk "!he Janitor" .now under consi?er~­ April 20 concert at Carnegie Ha". and special programs for wom en also. bon by potentIal sponsors. Scnpt IS H. R. (HAll MAKElIM, general manager of NEW YORK STOCK EXCHANGE a human interest-comedy employing KXBY, Kansas City, wi" leave the end of the Net week for New York on business to be here a High Low Close Chg. G I as its central character an apartment week. Am. Tel. &- TeL . ... 1701/2 168 7/8 169 - 1 Fraser- lenn Marriage house janitor who knows every Crosley Radio ...... 211/2 21 21 V2 - % J ohn Gordon Fraser, NBC an- CARLTON E. MORSE leaves April 28 on the tenant's business and who gets him­ China Clipper for the Orient. Gen. Electric ...... 54112 53V8 25541114 + 1"4 nouncer, and Bettie Glenn, publicity self into one scrape after another North American .... 25V2 25 'I' " RCA Common ...... 11 10% 11 + 3fs woman, were married yesterday at through his efforts to help others RCA First Pfd ...... 74% 73 3/8 743/8 + % the Little Church Around the Cor- out of their troubles. Chief role will Harold Arden in Hospital ~t~!a~~ ~~~n~ ~' ...... 181)2861~i~: 18 + % ner. Couple will live at Forest Hills, probably be played by a prominent Harold Arden, whose band is heard Zenith Radio ...... 32% 31 32 + V2 L. I. stage star. nightly over WNEW on the Dance NEW YORK CURB EXCHANGE Parade, is seriously ill in a New Hazeltine Corp. . 16V2 16 16 Majestic ...... 4 4 4 WQXR Music Appreciation 2 Quit Young & Rubicam Jersey hospital. His band, under Nat. Union Radio.... 23,(, 25/• 23,4 Taylor Adams and Matthew Casey, the direction of one of its members, OVER THE COUNTER Series Bid Asked Oxford University P ress is spon­ account executives, have both re­ will continue to air from the Rustic CBS A ...... 56V2 58% soring a music appreciation series signed from Young & Rubicam. Ballroom, still being billed as Arden's CBS B ...... • .... 56 58 band. Stromberg Carlson ...... 15 16 called "Analyzing the Symphony," which premieres over WQXR at 8- 8: 30 p.m. April 12. B. H. Haggin, Douglas Manson in New Post WBNX "Court Pros and Cons" W ATR Chanqes Recommended music critic and author of "The Book Douglas C. Manson, formerly asso­ A series titled "Supreme Court­ Waterbury, Conn. - Granting of of the Symphonies," which was pub­ ciated with the BBD&O advertising Pro and Con" will start Sunday as WATR's application for change in lished by the Oxford University agency and publications, has joined a 5-5: 30 p.m. weekly feature on that frequency t o 1290 kc., increase in Press, will conduct the series, whiCh the staff of Brooke, Smith, French & day. Mortimer Hayes and Robert pow er to 250 watts, unlimited hours, will be heard every Monday. Dorrance, Inc. E. Lee, attorneys, will debate at the removal of transmitter and installa­ first session. tion of new equipment has been rec­ ommended by FCC examiner. WOR "New Poetry" Resumes Phil Regan Back East WHN Program Changes "N ew Poetry" series will be re­ Phil Regan and Mrs. Regan arrived The Broadway Melody Hour, heard sumed by A. M. Sullivan over WaR from the coast yesterday by motor. over WHN and featuring Col. Jay C. George Sharp in Music Series at 2: 30-3 p.m. Sunday. Regan will guest star on Ed Wyn's Flippen, switches to Wednesday George Shar p, baritone , will be program in about two weeks. Shell nights, 8-8: 30 p.m., effective April 14. heard in a new series of WMCA pro­ Chateau is also angling. Regan re­ The Supper Club, a new sustaining grams every Monday afternoon at 2 Glenn Morris to Movies Glenn Morris, 1936 Olympic De­ cently finished work in "Hit Parade", feature with Irving Aaronson and his p.m., tracing the origin and history Republic film. band and Marion Melton, singer, take of American songs. cathlon champion, resigned from the NBC news and special events de­ over the Monday 8-8: 30 p.m. spot April 12. partment yesterday to enter the English Tele Star in Debut "Couple Next Door" Returns movies. He is now en route to Holly­ Chicago-"The Couple Next Door" Polly Ward, blonde singing star wood to sign his contract. Morris who recently arrived in this country returns to WGN and the Mutual net­ entered the special events depart­ "; BAR 0 N M U N C H A USE N .. work Monday at 9: 45 a.m. CST as m ent last fall directly after gradua­ from London, will make her Ameri­ a daily except Saturday and Sunday. tion from college. can radio debut with Arnold John­ Thompson Buchanan will again write son Sunday, 6-6: 30 p.m., on the "1937 the show, with alan Soule, Donna Radio Show," over the Mutual Broad­ Creed and J ack Brinkley in the cast. Columbia Signs Howard Barry casting System. JACK Howard Barry, baritone, has been signed to an exclusive contract by the Columbia Artists Inc. Barry, PEARL MARTIN BLOCK'S heard over KHJ, NBC, CBS and the LEO SAYS: ' RALEIGH and "MAKE-BELIEVE BALLROOM " Yankee network, made h is debut as Only WHN a professional performcr in 1928. He has World-Telegram KOOL CIGARETTES A WNEW FEATURE took over a Leo Reism an band and stock market reports WJZ-10 P. M. E.S.T.-Friday 1250 Kc. played the New Brunswick Hotel, twice daily! NBC Network 10 to 11 A.M. 5 :30 to 7 P.M. Boston, for one ycar. Mack Davis I iIJUllIIN D.I,~,t~C?,!O Dir.: A. & S. LYONS, Inc. ______' Iset thc deal for Columbia. WI!J' M·G·M" LOEW'S =Fn=·d=ay=,=A=p=ril=9=, =19=37======RA D I 0 D AI L y ======3 NEWS IN 5 LANGUAGfS 1_~ _~W 1)l!()(7l!AM~-1 ()~AJ CBS, NBC SWITCHING fROM VAN CRONKHITE CLEVELAND STATIONS "The Hight Job" on WGN WJNO as Cupid's Aid (COlltinlted from Page 1) guage department of the Van Cronk­ "The Right J ob," a new 15-minute A program idea offering an op­ (ConlilWed from Paol' 1) Switch in station alignment betw een hite news service will include special series in which young men and portunity to provide suitable music feature material, sports, women's women ar e steered into fields of without having artists in attendance, CBS and NBC may take place before Nov. 1 if NBC can close a deal with items, oddities, etc. occupation suitable for their natural when the space at the scene of the A leading national sponsor is un­ talents, makes its bow Sunday at ceremony is limited, was evolved WHK before that time. derstood to have the proposition at 1: 30 p.m., CST, over WGN, Chicago, recently by WJNO, West Palm Beach, WGAR is owned by the same in­ present under consideration for a and the Mutual net work under the Fla. The station's staff pianist, Alice terests which own W JR, another CBS affiliate and it is understood that first crack at it. Roesler & Howard, auspices of the University Broadcast­ Weldon, assisted by the Lauger station representatives, are handling ing Council and Northwestern Uni­ Sisters and Joe Weldon, helped in G. A. Richards and Leo Fitzpatrick placement of the program. versity. an 8 p.m. marriage ceremony at a have been negotiating with CBS for John Van Cronkhite arrived in The program , which will feature residence several miles from the some months. Fitzpatrick was in New York this week from Washing­ Dr. Samuel N. Stevens, P r ofessor of studio. Entire program was produced New York last week conferr ing with ton and the south after spending Applied Psychology at North western without rehearsal. Akerberg. WGAR operates on 1450 about 60 days on a survey tour that University, will have actual inter­ Alice Weldon opened the program kcs. with 1,000 watts daytime, 500 at embraced over 100 stations. His visit views with young people selected playing "The Wedding March", fol­ night and WHK 2,500-watter day­ here is believed to have been prin­ from the National Youth Adminis­ lowed by the Lauger Sisters singing time, 1,000 at night on 1390 kcs. New cipally in connection with the foreign t ration of lllinois. The hobbies, tastes " 0 Promise Me". Joe Weldon offered network rates for stations have not language news service. He also con­ and preference of the interviewee one appropriate vocal number. The been announced. ferred with CBS before leaving by w ill be b rought out in such a man­ vocal numbers were interspersed with NBC would not comment on the plane yesterday for Detroit, from ner that listeners who have similar appropriate piano numbers by staff WHK-WGAR switch, neither would which point he returns to his head­ tastes can be guided by the voca­ pianist. they say anything regarding a re­ quarters in Chicago. tional expert's solutions. port from New Orleans that WDSU had been signed to join the NBC­ Dramatize State's Industries Blue web. WDSU, likewise, when CBS to Air Armory Drama New Jersey's fame as an industrial contacted by RADIO DAIL Y cor­ CBS has received permission to Pronouncing Bee at WDHC state is being dramatized in a new respondent would not confirm, nor Beginning April 16 at 10 p.m., series of broadcasts presented each broadcast a special program from the deny, the reports. WDRC in Hartford will present a new Thursday evening over WPG, Atlantic 7th Regiment armory, New York, on feature, "Readin' and Writin' with City, 10-11 p.m. Leading industries Gould Joining Whiteman April 11, entitled "Fall of the City," Bob Provan". The program is in the and manufacturing concerns are co­ the first in a new series of dramatic Morton GOUld, 23-year-old musical natur e of a spelling bee and "pro­ operating by supplying the complete conductor heard currently over WaR shows written exclusively for the air nouncing" bee combined. L isteners history of their developments, while by prominent playwrights. Irving and Mutual network, joins the White­ will be asked to make two lists: one vocal and instrumental talent from man organization. Reis directs the show, which will be for words to be spelled correctly and these various concerns is featured heard over a coast-to-coast network the other for words to be pronounced when available. The Whitall-Tatum from 7-7: 30 p.m. correctly. Each word will score a Co. of Millville is featured in the CHICAGO certain number of points and at the initial broadcast, with the Owens LESLIE ATLASS, vice president end of the program each listener will · Complaint Before F. T.C. lllinois Glass Co. the subject of the H of CBS, back from New York be able to "mark his own paper". second program in the series of 26. weekend. Wesleyan Diesel Service, Inc., 2906 Bob Provan, stat ion announcer, will William S. Hedges, vice-president Leavenworth St., Omaha, Neb., deal­ handle the show, bringing in many of Crosley Radio in charge of WL W er in correspondence courses in Dies­ wor ds commonly spelled in corr ectly Ball Fans Get Break on WL TH Starting April 17, WLTH through operations, visiting old friends at el engine installation and main­ and pronounced incorrectly. tenance, is named respondent in a its live wire sports commentator, NBC offices here. complaint issued by the Federal Jocko Maxwell, will permit baseball . Ja.ck Dow~i~~, sone of Broadway Trade Commission charging certain fans to express their opinions on the smgmg polItiCian Eddie Dowling unfair methods of competition. Ad­ "Musical Spelldown" current big league baseball races n<;>w sC:ipting radio column of Dail): vertising by radio and in newspapers, "Musical Spelldown", which had during the WLTH Sports Parade on TImes m absence of Bill Irvin ("Don magazines and circulars, respondent its first trial Sunday morning over Saturdays at 6 p.m. Foster") who is visiting Hollywood company is alleged to have made un­ WTMJ, Milwaukee, came up a win­ The baseball fans will be asked studios. warranted representations to pros­ ner. Eight contestants w ere selected to simply forward their name and Helen Bennett, former "Miss Mis­ pective pupils. from the large studio audience. Organ address to J ock o Maxwell at WL TH souri" playing in "Cactus Kate" on and piano furnished the mystery New York, and on the air they go: WGN, is playing ingenue lead in melodies, and Phil Cameron went Group Theater·s smash presentation SAN ANTONIO along the line with a hand mike. of "The Angel," backstage comedy. Runner - up missed on Handel's Nick Lucas to Emcee Benefit Chicago laughing at story of Bob Dick Harwell back at the KABC "Largo", but w inner named it pronto Nick Lucas, currently airing on the Taplinger, New York P. A., who Ford Motor Dealers program Tuesday mike after a recent illness. and took away the prize, a nice auto bought 15 Palmer House slugs to use Jerry McRae's Texas Rangerettes robe. Program looms as a topnotch nights, will make a special trip to during his Windy City stay when he are picked up nightly by KABC air feature. Hartford, Conn. on April 24 to emcee discovered that his Broadway nick­ a ~enefit performance for the crippled els wouldn't work in Chicago's phone from the Playhouse Cafe. chIldren of that city. Jerry (Bud) Morgan, program di­ booths. The slugs didn't work in any rector on KaNa, is also doing the Live Stock and Farm Chatter other phone in town, so Taplinger daily "Snoopy Hollywood Reporter" WDGY, Minneapolis, on Monday, Horlick Signed by H.·O'K. used them to pay his bill. will begin a new series of daily Harry Horlick has just been signed for Mission Broadcasting Co. :-THE SONGBIRD OF THE SOUTH Announcer Geo. Downs of KaNa programs known as the Sunshine by Rockwell-O'Keefe, Inc. Live Stock reporter. It will consist will become a benedict in June. of one 15-minute noon day period KTSA General Manager H . C. and an early morning program. Neil Hopkins With "Skillets" * * * * Burke informs that his station now Du ring each period a remote broad­ E a s ~ & Dumke have signed Neil has 49 accounts, which sets a new cast from South St. Paul will be Hopkms for their new "Sisters of high for this Hearst chain outlet. given. On this broadcast, the activity the Skillet" program. KATE of the live stock market will be presented. The balance of the pro- SMITH On Tour gram will be given over to items of EDDY DUCHIN GLEN GRAY interest to Farmers. The series is sponsored by the Hubbard Milling and HIS ORCHESTRA A & P BANDWAGON and the CO., Mankato, Minn., in connection Third Record Week at Paramount THURSDAYS Casa Lorna 0 rchestra with an association of 150,000 North- Appearing Currently at Management Rockwell-O'Keefe, Inc. west farmers. A ccount was placed PLAZA HOTEL CBS NETWORK 8-9 P.M., E.S.T. Radio City, N. Y. and Hollywood th rough the McCord Agency of "------___....J Minneapolis. Managemellt MeA I --EXCl. MANAGEMENT TED COLLINS y =4======RA D I 0 D A I L y======Fn=·d=a=,=A=p=ril=9=, =19=37

Nl'W I3USINl'SS II Signed by Stations Plug Pontiac Series WBRY, Waierbury NBC's "Broadcast Merchandising" Bond Clothes, "The Sports Round­ this month features art work and up," 5-minute programs and spots, story on Pontiac's college series, orig­ Monday through Friday. inating on a different campus each • • • The Varieties announced for the Jell·o F rid a y night. "Varsity Show," summer show here yesterday is being held in abeyance until Tuesday article states, is carefully merchan­ WPG, Atlantic City dised to intelligent groups of poten­ Frigidaire dealers of South Jersey, pending the outcome of the Henry Hull·Georgie Price audition which Fred tial car buyers. Reproductions of "Frigid-Airs," twice weekly pres­ Norman is putting on with Miff Mole's band and Ben Grauer as commen- local advertising plus photos of col­ entations. tator .... This will be the final audition made for the summer spot by the lege folks and locale are included. agency . . .. Ralph Wonders' mysterious deparfure for Chicago late last night Signal Oil's campaign on the Coast is also used, show being tied up with KMOX, St. Louis was made to confer with a former employee of his, Neal Conklin, who heads st. L ouis Star-Times, "The Star­ independent dealers, with the con­ Times Air Edition," 15-min. broad­ a band outfit there ... . Don't be surprised if there's a definite link between sum er selling placed secondary to casts, six a week. the two soon . ... The Blackett·Sample·Hummert audition the other day was securing merchandising support from to hear "feminine" male voices for the Bea Lillie show .... David Sarnoff service stations. Art work includes reproduction of some of the spotlight holds a private television party at his home the 12th. WTMJ, Milwaukee advertising used. Coolerator (ice box) , transcriptions, renewed for the summer. Handicapper Contest WIP, Philadelphia • • • Two swell kids stepped up to the Little Church Around WMCA, New York, has a new pro­ J. Siegal (clothiers), Ed Wallace's the Corner yesterday to say "I Do" after having an on-and-off motion piece entitled "3,383 Men on a "Man About Town," 5-min. chatter romance for the past three years .... NBCaster Jack Fraser and Horse"-"Women Too," by way of program, six nights weekly, 13 weeks. calling attention to the Webster-Eis­ Press Agent Bettie Glenn .... Recently we suggested here that Zek e enlohr (N. W. Ayer agency) program, Manners and his hillbillies were worthy of network recognition­ "Today's Winners." Amateur handi­ WDGY, Minneapolis and they got a spot on Al Pearce's Ford show via CBS. They clicked cappers contest clocked 20,301 entries Haskins Bros. Co., St. Paul (soap), so big then-that they are booked to repeat within three weeks. in one week, a daily average of daily 15-minute program featuring 3,838 cigar bands being involved, for Sons of Pioneers; Hubbard Milling a total of 40,602. Co., Mankato, Minn., in association Total entry fee figured at 18 cents with northwest farmers, two dailY a contestant in postage and 60 cents periods. worth of the havanas. • • • Dick Powell will be on the Maxwell House coffee show coming WOR, Newark from the coast in July .... H. Williams from the agency is out there now Radbill Oil Co. (Renuzit), 78 spot lining up talent . .. . That Hollywood Hotel spot is up in the air again. Tony WXYZ Showmanship Folder announcements, featuring Jean Dahl Martin may not fill it because Fred MacMurray will stay-and the latest A folder labeled "WXYZ Show­ in household talks and will be heard one being considered by the agency is Jerry Cooper, who fades from Drene manship," containing instances of Monday, Wednesday and Friday, 5: 10- shortly .... Rudy Vallee is resting at his lodge in Maine for a few days recognition and praise accorded the 5: 15 p.m. for 26-week period. station and its programs by the press before sailing on the 24th .... A complete hour show with guest artists will and radio editors, has just been issued stand by in the studios here during Rudy's London airings, just in case by the Detroit key station of the WHN, New York something goes wrong .... Henny Youngman presented Ted Collins with Michigan Radio Network. I. J. Fox (furrier), 216 spots, Mon­ day through Saturday beginning a gold wrist watch yesterday-which wasn't ENGRAVED! Among the 48 commercial produc­ April 12. There will be six announce­ tions built in WXYZ's studios each ments per day for 6 weeks. Schillin week are six half-hour programs and advertising agency has the account. six quarter-hours. Station airs three half-hour commercials weekly to • • • The Phillips Lord office recei ved a letter from a f an WOR, New York; WGN, Chicago, and Don Lee on the coast; also 16 com­ WNEW, New York the other day stating that " even though Tiny Ruffner did make a The Walkathon, now being held at mercials weekly to WSPD, Toledo. the Br ooklyn Ice Palace, has pur­ few mistakes on his last show, this wasn't substantial r eason to FIRE chased five 15-minute spots per week. a fellow!-that you shou ld have given him another chance" . ... News of the contest will be aired Thought you'd get a kick from that, Tiny .... Ruth Russell, NBC 19 Counties in Spelling Bee Tuesday through Saturday, 2: 45-3 script girl, is engaged to a sound man .... FDR will be tuned to Max p.m. Schillin advertising agency has Students of High Schools in 19 the account. D. Steuer via WOL of the Inter-City net when the barrister speaks counties of northern Indiana and on t he Supreme Court Wednesday night .... Tip-off: M. D. Steuer Western Ohio are participating in the High School Spelling Contest, spon­ will speak FOR the issu e ... . Frank Black has been renewed on sored by the Fort Wayne Journal­ BOSTON Magic Key .... Alice Faye recorded two songs for Brunswi ck from Gazette and Westinghouse WOWO, Court Treat has been appointed the Winchell-Bernie flicker. Fort Wayne, Ind., and broadcast each manager of WORL in the Hotel Miles Monday 8-9 p.m. and each Saturday Standish. The station has just been 4: 30-5: 30 p.m. CST, over WOWO. taken over by the same management This contest offers unusually attrac­ as WCOP in the Copley Plaza. tive prizes both locally and at the William Enyman, former manager, Cleveland exposition where the final­ has resigned. • • • Mark Wamow's production man had an appendicitis attack ists selected in Fort Wayne, will spell Whitman Hall, Chief Engineer of the other night and was rushed to the hospital for an operafion-taking the for national honors. R. Nelson Snider, WCOP in the Copley Plaza has re­ continuity of the show along, which had Mark up in the air until the man principal of the local South Side High covered from an attack of the flu School, is word pronouncer for the and is back to work. came out of the ether .... Mrs. Samuel Tabak, wife of the musician union contest, and J. A. Becker, station re­ Morton Blender, chief announcer director, is recuperating in Lenox Hill hospital .... Allan Prescott has been lations director, acts as master of for WCOP, has resigned and will renewed for the summer months .... Hollace Shaw, CBSinging star, was ceremonies. Becker also made ar­ leave for Chicago this week to take discovered by Brewster Morgan out on the coast while filling·in for a girl rangements, including those enabling up his new duties in an advertising the local winners to participate in the agency there. Thornton Steel from on the Marx brothers audition which was piped here and is now the Cleveland Exposition, for the spelling WRDC, Hartford, replaces him. white-haired girl there. contest. =Fr=id=a=y,=A=p=r=il=9,=1=9=37======RAD I 0 D A I L y======5

()l?CI-J~~Tl?A~ l VA[)If) V~VJf)~ALITI~J Undio ;and Telt""isioll ,"U~IC I • No. 23 in tbe Series of Wbo's \'(Ibo ill tbe Industry • Compiled by I..!;;;;;;;;;;;;;;;;;;;;;;;;;;; ESTER A. BENSON. president and general manager of WIL. better John J. Brady, Attorney HANDOR, gypsy violinist of the known as "Eddie" to the radio fraternity of St. Louis. is the 36-year­ Washington. D. C. S networks, has organized a seven­ L old dean of broadcasting in St. Louis. In spite of his youth. Benson - --- piece string ensemble under his con­ is a radio pioneer. His experiments with radio began when he was 14 2,075,809-Control Apparatus for Radio ductorship to play for radio pro­ years old. Before he was 15. he built and operated an amateur spark Receiving Sets. Robert B. Foster, Los Ange­ grams, hotels and special dates. The station. In 1916 he entered Washington Uni- les, assignor to John B. Smiley. versity. St. Louis. to study electrical engineer­ 2,075,818-Television Apparatus. Harry R. orchestra is already auditioning for Lubcke, Los Angeles. guest appearances on air programs ing with a view of making it his Iife's work. and gained the reputation of being one of 2,075,855-Magnetron. George R . Kilgore, and is also arranging to make some Bloomfield, N . J., assignor, by mesme assign­ the best informed persons on the subject in ments to RCA. recordings and transcriptions. Leon­ the country. ard F. Winston represents the outfit. 2,075,876-Cathode Organization. Carl J. Benson. when only 17. was made a Mar· R. H. von Wedel, Berlin, Germany, assignor, coni Wireless Operator aboard the 5.5. Ari­ by mesne assignments to Electrons, Inc. Victor Moore writes his own lyrics zona. passenger steamer on Lake Michigan. 2,075,891-Electric Condenser. William Dubilier, New Rochelle, N. Y., assignor to for the incidental music on the "Twin A few months later the U. S. entered the Cornell-Dubilier Corp. Stars" program. World War and Benson enlisted in the Army. 2,075,910-Thermionic Cathode. Ernest Y. He became an instructor in radio and was Robinson, Lymm, England, assignor to Asso­ later commissioned a first lieutenant. After ciated Industries, Ltd. Mark Warnow reverts to his origi­ the war. he returned to St. Louis and opened 2,075,962-Multirange R ad i 0 Receiver. nal policy of playing ten hit songs the Benwood Radio Co .• a radio parts and "Yalter van B. Roberts, Princeton, N. J., as­ on his programs instead of the seven service store. Here he built his first radio sIgnor to RCA. he's been featuring. Unusual record fOl' 2,075,972-Remote Control Device. Ed- transmitter and put it into experimental se:· a youth ...... ward L . Barrett, La Grange, II!., assignor to vice. and in 1920 broadcast the first voice in Utah Radio Products Co. Glen Gray and his Casa Lorna Ork St. Louis during the Harding election. Later he gave the first commercial I 2,075,979-Amplifying or Receiving Device. broadcast from St. Louis. Popko R. Dyksterhuis and Jacob van Siooten, will play for the Manassas Battlefield Eindhoven, Netherlands, assignors to RCA. Memorial Association which this year Benson built the St. Louis Post·Dispatch station. KSD. also KFVE (now KWK). University City. Mo .• later sold to Thomas Patrick Convey. and 2,076,086-Cathode Ray Tube. Alan W. combines with the Lee Highway Me­ Ladner, Danbury, England, assignor to RCA. KFGJ. making four stations built by him in six years. morial Association in an Annual 2,076,102-Thermionic Tube Control. Ver­ Back in 1921. Benson introduced the first police broadcasting from an Ball, the proceeds of which are dedi­ age Tarzian, Philadelphia. automobile in motion. a type of broadcasting later adopted all over the 2,076,168-Quenching Oscillator for Super­ cated to battlefield grounds. The country and now used in fighting crime. He also introduced play-by-play regenerative Receivers. Alfred H. Turner, Ball will be held at the New Willard, baseball broadcasting in 1926 from Sportsman's Park. St. Louis. Collingswood, N. J., assignor to RCA. in Washington, on April 20. He has been the guiding hand of WIL throughout the past 15 years. 2,076,175-Phase Modulation Receiver. Murray G. Crosby, Riverhead, N. Y., as­ devotes much of his station's time to civic service work. and can boast of signor to RCA. Abe Lyman's NBC airing on having one of the most popular stations in the middle·west. 2,076,222-Directive Radio System. Ed- Wednesday nights now includes six mond Bruce, Red Bank, N. J., assignor to Bell Telephone Laboratories, Inc. selections of his own choosing, in 2,076,253-Television. Charles Selz, New addition to the regular seven win­ gram over the NBC-Red Sunday, York, N. Y., assignor to Telegralight Corp. r.ing songs of the week. The afore­ April 11 at 4: 30 p.m. The song, based CINCINNATITEMS 2,076,264-Phase and Frequency Control of Fred Thomas of the Crosley news Oscillations. Henri Chiriex and Paul Borias, mentioned six include standard ac­ on a Negro folk theme, will be sung Paris, France, assignor to Compagnie Gen­ cepted numbers of other seasons, with by Russell Dorr, guest baritone. staff and Ruth DeVore of the DeVore erale de Telegraphie sans Fil. special Lyman arrangements to con­ S isters Trio, in WL W's "Moon River" 2,076,289-Frequency Modulation. Rudolf program, hopped over to Covington, Bechmann and Herbert Elstermann, Berlin, form with the fast-tempo policy of The Lazzara Baking Co. of Pater­ Germany, assignors to Telefunken Gesellschaft the program. son sponsors a musical program con­ K y ., and were hitched the other day. fur Drahtlose Telegraphie m.b.H. sisting of an ensemble of mandolins, Jane Grey, the Crosley artist, is 2,076,351-Modulation. Hans O. Roosen­ applying the finishing touches to her stein, Berlin, Germany, assignor to Telefun­ guitars, mandolas, string bass and Rubinoff and his much-publicized "Psychoscoping the Famous" before ken Gesellschaft fur Drahtlose Telegraphie tympani under the moniker, "The m.b.H . instrument anticipate his Hollywood delivery to the printers. Between its 2,076,361-Crystal Oscillator Monitor and interlude by presenting a program of Giuseppe Ve r d i Forty Novelty covers are Presidents, radio and Centralized Control. Harold H. Beverage, California melodies on his Sunday, Strings" every Sunday, 9: 15 a.m. to movie personages, and other inter­ Riverhead, N. Y., assignor to RCA. 9: 45 a.m. over station WOV. Con­ 2,075,368-High Frequency Power Supply A.pril 11th broadcast over the W ABC­ esting names. Her "scope" on the System. George W. Fyler, Schnectady, Columbia network. "California Here ductor is Domenico Amato. late Ross Alexander of Hollywood N. Y., assignor to General Electric Co. 1 Come" heads the list of west-coast will startle the readers. ditties. Rosa Ponselle rings down the cur­ Florence Hallman, formerly of Editor Considers Air Spot tain on the Met. Opera spring tour WIBG, Greensboro, N. C., has joined Stanley Walker, former city editor Vaughn Bradshaw, in charge of broadcasts with Bizet's "Carmen" to the Southland Rhythm Girls orches­ of the Herald-Tribune, author of music clearance at WTAR, Norfolk, be heard Saturday, April 17, begin­ tra, featured daily by WCPO. "City Editor", "Night Club Era" and is readying a group to organize as ning at 2: 00 p.m. over the NBC-Red. Returning to the scenes of his first "Mrs. Astor's Horse", has been offered the Norfolk Chapter of the United Rene Maison, as Don Jose, will have triUmph as an entertainer, Little Jack an air show in which he'd emcee the Hot Clubs of America. Lee Chad­ the leading male part in the opera, Little is turning them away at the program. Walker, now editor of the Hotel Gibson. wick is the only other staff member which will be heard from the Cleve­ "New York Woman" mag, has left land Public Auditorium. Bill Seymour, latest addition to the matter in the discussion stages, interested; but lots of local boys turn Peter Grant's announcing staff at out for the jam sessions at the WTAR pending agreement on his having full WLW-WSAI, is a brother of Grand sway over talent and script. studios, with old swing phono discs Mildred Gerber, Chicago girl, who Hotel's Anne Seymour. holding sway. made her operatic debut in "Lucia" Cincinnati is keeping step in step with the Chicago Opera Company with radio's progress. During the "Mississippi Misery," song featured last fall, will be starred as guest past year WSAI, WCPO and WKRC H E LEN in Josef Cherniavsky's "The Foolies" soloist with the WGN Concert Or­ have erected new transmitters. And will have its radio premiere on the chetra on the "Pageant of Melody" recently WCKY was granted 10,000 Cherniavsky Musical Camera pro- program from WGN's main studio watts. at 9: 45 CST Monday. She will co- GLEASON feature with Attilio Baggiore, tenor. SENSATIONAL YOUNG SINGING STAR The concert will be directed by Joe A G OF WAN TED Johnson, associate conductor of the t the Rainbow rill "FREDERIKA" CONTINUITY WRITER l orchestr_a.______EUlery Deutsch - human interest dialogue; and His Orchestra General Motors Concert April 11 4,000 words; 2c a word. : Dixie Dale Joins WMBH Unusual. Romantic Music WRITE BOX BIOI t Dixie Dale, singer, formerly with CBS Artist Bureau PERSONAL REP . LEO ERDODY Management Rockwell-O'Keefe, Inc. 711 Fifth Ave., N. Y. Wlc. 2-2100 RADIO DAILY , 1501 B'way, N. Y. WLW and NBC, has been added to R d' C't N Y d H II d ------___--1 the staff at WMBH, Joplin, Mo. 11.-__a_lo __ I_Y_, _e_w__ or_k_an __ o_yw_O_O __ 1 y =6======RA D I 0 D A I L y======F=n="d=a=,=A=p=ril=9=,=19=37

C(),","~~TS l~st-to: ~ 1 On Current Programs ANSOM SHERMAN, once fea­ R\, tured in Carefree Carnivals and .~ ;;;/ M;,,~ }i}:]J~btJifJfie , ( . · other NBC programs from San Fran­ Ken Murray I ~1( e; .:. ~ f;- ~ -1 '1 III ~ cisco, will emcee the new daytime - --=--{~ ~ ___ "T I J.... l 11,(. I l ~ Second program in the new Camp­ Variety Hour starting Tuesday over bell's Tomato Juice series with Ken the NBC-Blue net from Chicago. LIBBY HALL FRANK BLACK MUrray, Oswald, Lud Gluskin's or­ Sair Lee, Robert Gately, Harry Kog­ Sustaining (String Symphony) chestra and Shirley Ross (CBS, 8: 30 en and others will be in the cast. W MCA, Wednesdays, 8: 30-8: 45 Sustaining p.m. Thursdays) was a little better than the opening show. But not p.m. NBC-Blue, Wednesdays, 9-9: 30 H. J. Lovell, operator at WKY, enough yet. Much of the improve­ Oklahoma City, has returned to his BLUES SINGER WITH A LIKEABLE STYLE p.m. ment resulted from giving Oswald post there after three months at BUT JUST ROUTINE MATERIAL. BiTTER MUSIC PROGRAM RETURNS IN more time. Cast is fine. Material KVOR, Colorado Springs. Ben Bezofj, Libby Hall, blues singer heard over GOOD TRIM FOR THE CLASS CUEN. is the problem. a recent arrival at WKY from Den­ WMCA for the past year or so, TELE. -z:er, and originally assigned to the started this new spot Wednesday Tex Walker with a program of numbers pretty As a relief from the maze of swing, news bureau, has traded places with jam and jazz that dominates the air In addition to his Wednesday 6: 30 Martin Jacobsen, annou~!cer. much in the ord inary line. Miss Hall p.m. spot, "America's Singing Cow­ is a good singer, somewhat on the at night and in the day as well, the resumption of this symphonic string boy" has started a new Tuesday Jocko Maxwell, sports commenta­ Helen Morgan side, and can warble and Thursday 4-4: 15 p.m. series over numbers in a pleasing manner. H er series under the direction of Frank tor at WLTH, will have Jimmy Caras, Black will find a welcoming audi­ WINS. As cowboy crooners go, Tex billiard champ, as guest on WLTH's collection on this occasion included is right up with the best of them. He "I've Got My Love to Keep Me ence. Program is in the classical Sports Parade tomorrow at 6 p.m. music category, but not too heavily has a melodious voice and can rattle Warm," "Moonlight and Shadows" off the yippees and yodelays as and some other more or less widely so. For musical enjoyment by those WTCN, Minneapolis Tribune and with better tastes, as well as for re­ smoothly as the next fellow from St. Paul Dispatch-Pioneer Press sta­ used pieces, with nothing in the the open plains, m idwest or Jersey. way of a distinctive arrangement to laxing, the series will serve nicely. tion, fed the last " Our Neighbor" lift her out of the routine line. program to the NBC- Blue net. J erry "Your Hit Parade" Belcher, interviewer, aired a visit in "STORY OF A SONG" t he home of M ayor G ehan of St. "SPELLING BEE" The manner in which this NBC­ Paul. with Ted Webbe Sustaining Red 10 p.m. Wednesday show contin­ Wallrafj Co., Newark CBS, Tuesdays, 3: 30-4 p.m. ues to hold both entertainment merit and fascination is chieft.y a tribute George A. Hazlewood, manager WNEW, Wednesdays and Fridays, INTERESTING COLLECTION OF SONGS and sports commentator for W JNO, to the maestro talents of Abe Lyman. 9-9:30 p.m. NOT FREQUENnY HEARD ON THE AIR. West Palm Beach, Fla., interviewed Jack Dempsey and Charles Francis CONTEST ORIGINATING FROM THEA· Among the merits that recommend (Soccer) Coe in the WJNO studios TER STAGE IS USUAL STUFF OF ITS this program is the fact that its musi­ "Mlle. Modiste" cal selections are off the familiar Swell vocal work by Jessica Drag­ Tuesday evening. KIND. beaten path. Idea behind the series onette and Charles Kullman made This is practically no different from is to present concert vocalists in songs the CBS Wednesday night radio ver­ Ben Decker, formerly of WGAR, the ft.ock of other spelling bees now Clet'eland, has taken up his duties that have been more or less neglected sion of the Victor Herbert operetta current, except that the broadcast despite their intrinsic quality. De­ a delight. Only drawback was the as program director and continuity comes from the stage of the Para­ writer at WJNO, West Palm, Beach. velopment of vocal music in various curtailment of the original book. It mount Theater, Newark. Ted Webbe, marred the tout ensemble consider­ He also takes his turn at announcing. ages and countries is to be covered who conducts the contest, calls eight ably. contestants from the audience, and in the programs, with one prominent William Hebert of the Paramount they engage in a spell down. The woman and one male singer on each studio publicity staff has been added pr oceedings at the first show were show, the announced initial duo be­ WINO Increasing Power to the script staff preparing "Para­ somewhat draggy. This is inevitable ing Colette D' Arville and Benjamin mount on Parade," Sunday noon in view of the wide difference in De Loache. A batch of songs for West Palm Beach, Fla.-WJNO, of which George A. Hazelwood is gen­ CBS broadcast. qaulifications of an octet invited from children comprised part of the initial a theater audience. Winner of the broadcast. They were exceptionally eral manager, has increased its pow­ er to 250 watts daytime. Edith Jolson, blues singer at WICC , contest gets a cash prize. good. Bridgeport, is trying a new 6: 45 p.m. spot after her recent illness. Yale ing hIS daughter, in "A Modern Girl's Igram is W alt Lochman, the station's weekly feature. A handsome electric Sunday morning services on WICC Romance" over KaMA, Olahoma ace mike voi ce. clock is awarded the listener send­ will again come from the Battell City, are reported headed for the --- ing in the chosen list. The program Chapel starting Sunday. altar. Western Final Soccer Game, in na­ features organ music by Collins tional competition, between the Driggs and is announced by Ray Jim Peters, who plays the father Ethel Rattay's "Tea Time Topics" Shamrocks of St. Louis and the Barrett. Throughout the entire pro­ role, and Janis Lee Huston, portray- will be the first daily feature of Sparta Club of Chicago, was played gram weather reports and the cor­ WPG, Atlantic City, to go on sum­ at the Sparta Field in Chicago and rect time are given at frequent in­ mer schedule. Starting Monday it was broadcast by WIL in St. Louis. tervals. takes the air at 3:30 p.m. WPG's "Man The hookup on the game was very on the Street," incidentally, is doing novel. Western Union ticker-service The "Civic Service Period," con­ plenty of active duty on the Atlantic was used, with Neil Norman giving ducted by Mr. Fixit over WIL, St. City Boardwalk. the play-by-play broadcast from the Louis, is one of the most popular. studio, while Norman's sport partner, local programs on the air in St. Louis. Don Bolt, formerly in the advertis­ Bill Durney acted as correspondent David G. Evans Coffee Co., sponsors ing agency business in Boston, ex­ from the point of origin. The game of this instructive quarter-hour, has newspaper man and more recently was played in a driving rain and received thousands of requests for on the staffs of WBOW, Terre Haute, ended in a nothing to nothing tie. the toy-machines they are at present WTAX, and WCBS, S pringfield, Ill., giving away, and a short announce­ has joined the staff of KMBC, Kan­ Competition is keen on Eta Alpha ment by Mr. Fixit the first evening sas City as an announcer. Programma, early morning show was answered by more than 4,000 President Roosevelt's Supreme f rom 7 to 7: 30 over WDRC. Listeners requests for the premiums. Court proposals has been respon· Happy Long, until recently heard throughout Connecticut, Massachu­ sible for more radio talks than any over WIRE, Indianapolis, has joined setts and New Yor k State v i e w i th Howard Barry of "Manhattan Mat­ KXBY, Kansas City, and is heard each other to submit the best l ist inee" was auditioned by CBS yester­ other public topic. I I daily on a morning spot as the Lone- of selections to be used on the Sat- day afternoon with a view to featur­ J some Ranger. Announcing the pro- urday morning broadcast of thi s ' ing him on a new commercial. y =Fn=od=a::,=A::pr=il=9=,1=93=7 ======RA D I 0 D A I L y======-======~===7

WITIl TIl~ ST4TI()~S ()f' 4,"~ VIC4 11 ~U~JT-I~~ I Highlights in the Development of Outstanding U. S. RadtO Statwns: . . ,;,.______, No. 19 of a Series PATTI CHAPIN, on Johnnie Pre­ ~ r ..=;; By ADELE ALLER HAND ~ sents, tomorrow (CBS, 8: 30 p.m.). WSAZ-HUNTINGTON, W. VA. AMERICAN TAMBURITZA 1190 K.C.-l,OOO Watts STRING ORCHESTRA, on 13th an­ THE grand passion takes to the air with niversary broadcast of Alka Seltzer Beatrice Fairfax signed to do drama- W. C. McKELLAR GLENN E. CHASE National Barn Dance, tomorrow tizations of lovelorn advice on a program President (NBC-Blue, 9 p.m.) . for Hudson River Day Line .... Agency Chief Engineer SAM JAFFEE, noted character actor, on Crosby Gaige's Kitchen is Wendell Po Colton .•.. Connie Boswell SAZ, now celebrating its tenth year as a broadcast station, is o~ne~ ~nd op~rated Cavalcade, April 12 (NBC - Blue, to ether-guest on the Crosby program 10: 45 a.m.). by WSAZ, In corporated. W. C. McKella~, ori?inator .of the station IS ItS President, W ERNEST TRUEX, on Charlotte May 6 .... She's being besieged by in- and Glenn E. Chase, who assisted McKellar, IS chief engineer. WSAZ no~ ~roadcasts teres ted sponsors who want her to go on a th 'lrteen-hour-a-day schedule, commencing operationsS at 6 a.m. and signing off at Buchwald's Playgoer program, April 7 p.m. It is a member of the West Virginia Rebroadcast ystem. . . 13 (WMCA, 1: 45 p.m.). commercial. ... No decision yet. ... The WSAZ was established on AprilS, 1927. McKellar, then ~n electrical ~nglneer OTTO SOGLOW, on Richard Boswell Sisters as a unit have just turned received permission to broadcast his station as a 100-watter. St~dlo and .transmltter for Brooks' Little Things in Life pro­ down $1750 bid for one shot a week the station were located in McKellar's electrical store. The station was first put on. the gram, tomorrow (WNEW, 7 p.m.). HARRISON JUBILEE CHOIR, on series, disproving recently advanced air by pushing a phonograph before a microphone and. playi~g a number of re~ord~n.gs . In a very few hours the McKellar Electric Co. was beselged Wlt~ telephon~ calls inquiring Three Little Funsters program, Sun­ day (WMCA, 2: 30 j.m.) . theory that trios no lon:e~ rate large I' the whys and wherefores of the mysterious ~usi~ that was ~elng heard In many h~mes quantities of sugar .... Anhclpatory buzz· around Huntington. Ten years later WSAZ IS stili broadcasting, but now as establls~ e d JACQUES FRAY and MARIO ing about a Young and Rubicam summer transmitter, with an enviab!e list of sponsors who have found WSAZ a perfect medium BRAGGIOTTI, on Nine O'clock . T' dIG I with which to advertise their products. Revue, Sunday (WOR, 9 p.m.). show featunng 1m an .rene ..• , er· WSAZ was purchased by WSAZ, Incorporated, June 192? At this time McKellar PEGGY CONKLIN, on Radie Harris !rude Lawrence added her signature to a gave up his business to devote all of his time to th e presidency of the new corp. program, today (WHN, 8 p.m.). contract for commercial. ... Sponsor is an May 1934 found the FCC granting the station an increase of power to I~O watts: In I BILLY ,and BOBBY MAUCH, on Th R h I C th I D 1936 204 foot Blaw-Knox self supporting shunt-fed vertical radiator Joe Cook s Shell Show, tomorrow oil c~mpany .. " e ac e ro ers opus a:t'~nna was aer;;t:d. St~dios are located on the third flo~r of the Keith-Albee Theater (NBC-Red , 9: 30 p.m .). stamng La Lawrence opens next week building and the transmitter is located at Pleasant Heights, three miles from the center RANDOLPH SCOTT, IDA LUPINO, for Iwo weeks reaction-test. of Huntington. BENNY BAKER and RAOUL Helping WSAZ to celebrate a decade of broadcastin~ this week is the .Minter Homes WALSH, in "Artists and Models" Corporation. The sponsor is in himself, a recommendatl~~ to would-~e time buyers ?n scene, on Paramount on Parade, Chirographer's cor n e r .... The the station. It was one of the first four sponsors to utilize the station for commercial Sunday (NBC-Red, 12 noon). purposes beck in 1927, and it is still buying time regularly. DURELLE ALEXANDER, on Major Rockefeller Center Business Men's Bowes Capitol Family program, Sun­ Exposition will feature Helen King, I day, (CBS-11: 30 a.m.). handwriting analyst . ... The K ing WILBUR WOOD, Dr. George Cojac damsel will not only analyze . ... she'll Varied Vie~points and Frank Foster on Sam Taub's function as judge and award prizes lJlusic Main Element are very few great artists who are Hour of Champions, today (WHN-l to most interesting scrawls .. . . Ad- In Radio Programs: not also great names in radio. In the p.m.). mission and analyses to be gratuit­ coming generation there will very CARY GRANT, on "Hit Parade", likely be none. Hearing great music April 24 (CBS, 10 p.m.); CHARLIE ous .... Mary Christine Dunn, the USIC is still the main elem~nt i~ regularly fosters musical curiosity. In RUGGLES, May 1; LOUIS D'AN­ Bonneterre, Mo., prodigy-babe, to be M radio programs, and I thmk It a place where there are only a few GELO, May 8; KITTY CARLISLE. heard over the NBC-Blue on Friday, will continue to be. The radio au­ concerts a year, one must be content May 15, and LESLIE HOWARD, dience of today is receptive to more 5: 45 to 6: 00 .... To avoid tension and of the finer and serious music than with familiar things. As music is May 22, on same program. heard more regularly, a greater va­ over-excitation of the child the mike ever before. The standard of musi­ r iety is demanded. This means that will be tucked away in an obscure cal appreciation found throughout more neglected music will get on Postal Placards the country today is surprisingly corner and Mary Christine will sing the air. It also means that new A picture of Stan Shaw of "Milk­ high. People are more and more lis­ m usic will have a better chance. songs and chat with her dad and ma tening to music because they like it, man's Matinee" with a package of It is surprising how many first per­ "20 Grand Cigarettes" in his hand without awareness of its presence. . .. rather than because they think it is formances today are also radio per­ Jack Johnstone, whose brain-child is good for them. This status has been will be placed in Postal Telegraph formances. The listeners are not office windows in the metropolitan "Buck Rogers" of ether-fame, is the the result of a gradual development asking themselves, "Is this a modern and radio broadcasting likes to think area within the next few days. Postal proud parent of a baby-girl named piece?" but "Is this a good piece?" Telegraph takes care of the printing that it is largely responsible for this. The Columbia Broadcasting System Barbara . ... Lois Lorraine, CBS press Radio has played a most important and gives credit to Station WNEW has commissioned six American com­ and sponsor in return for plugs on dept. ticket custodian has never role in enlarging the nation's musical posers to write music especially for circle. The broadcasters and adver­ the "Milkman's Matinee." (whisper it softly) attended a RADIO radio. These compositions will be tisers of the country are sensitive to BROADCAST. presented to the radio audience with­ this ever-enlarging interest, and I in a few months. At the present time, think it is safe to say will respond this is an experiment. But writing ()~~ ,"I~UT~ by giving an increasing amount of serious music for radio won't remain thought and time to this category of Helen Gray, Philadelphia scribe, radio entertainment. an experiment long. Our review of I I~T~~VI~'~ those compositions already submitted I speaker and famed traveller will have One of the greatest merits of our convinces us of this. Radio will not --.-- things to say anent problems on "It's a competitive system is that the real only supply the demand which it I and sincere desires of the audience JOE MARSALA Woman's World," April 13 .... Ned Midge- are recognized and fulfilled. A re- has created for better music, but will "A good way to cure an inferior­ ly, BBDO's radio time buyer has a new cent example of this was the an­ as in the past keep ahead of this new I ity complex is to listen to swing public appreciation, for the educa­ music. I've found that many shy, secretary, named Ninelle Joseph.... noun cement made by the National tional period is not wholly completed. Broadcasting Company concerning a backward people-who usually Kathryn Cravens flies to 51. Louis to ser ies of concerts to be given under Consistent with this, I believe you wouldn't think of gelling up on the week-end with her husband ...• Rulh the direction of Arturo Toscanini, an can expect from radio in the future dance floor-are suddenly inspired more good music, more great music, Bradley, vocalizing clarinetist with the annou ncement heralded by music by swing to go into a series of more neglected music and more new Ruby Newman ensemble, has signed a critics and the American public music, interpreted and presented by gyrations on the floor totally ob­ the greatest artists. - WILLIAM S. livious of any imagined shortcom­ contract with him that takes care of her I a l~~~ American listener expects to ings and intent on the rhythms." next three years, professionally speaking. hear the best artists. Today there PALEY. (Colltilll/cd 011 /'(/!'I" ~) y =8======RAD I 0 DA I L y======F=n=od=a=, =A=pril=o=9,:::!:1=93=7

WIRE·SNIPING LOOMS I·' E qUI P MEN T * fOUR NEW ACCOUNTS IN CHICAGO BAND JAM .~== ~~~ STARTING ON MUTUAL

(COlltillllCd from Page 1) WTMJ Volume Limiter Radio Studio on Wheels have turned thumbs down on the Milwaukee-WTMJ has made an­ A complete radio studio on wheels (CoJl t intted from Page 1) proposition. Retaliation by the re- other new improvement in service that can venture anywhere an auto the account. WGN show is 10: 45 -11 spective program departments of the by installing a volume limiter, one will go, and give listeners a candid a.m. (EST) and WLW repeats at 1:45- networks is expected to start a gen- of the first commercial models, report of what it hears, is the latest 2 p.m. eral war for choice remote spots. hitched to speech input at transmit- achievement in radio. I Ravin Co. through Hays MacFar- NBC now has the Congress, Stevens, ter. It makes possible raising audio It was built in a trailer by NBC land & Co., Chicago, it is understood Morrison and Bismark Hotels; Mutual I signal to transmitter three to four engineers for "Hollywood In Person," will begin a series on April 25, (and Music Corp. of America) has decibels, having the effect of almost a new daily program that invades 11:15-11:30 p.m., on WOR and WAAB, the Aragon and Trianon (ballroom), i doubling power at receiver. Limiter the Hollywood movie lots for in- with a repeat at 12: 15-12: 30 a.m. the Drake, Blackhawk, Palmer House and is the new Western Electric 110-A terviews with stars and studio per- same night to WGAR, WGN, WLW Blackstone Hotels. CBS is holding Program Amplifier, which automat­ sonnel via a candid microphone, and CKLW. Program will originate on to Edgewater Beach and College ically takes care of overloads, there­ every morning except Saturday and from WOR. On the same night Inn, long standing WBBM spots by decreasing noise in receiver. Sunday at 11: 45 a.m. PST. Willys-Overland will take the air (booked by MCA), So far Consoli- WTMJ also has put up a new 400-ft. The studio on wheels is a trailer, for the first time in a series featur- dated and NBC have been unable to vertical radiator. Dan Gellerup is 23 feet long, 6 feet 6 inches high and ing Kay Kyser and his orchestra dislodge the Drake from its inten- chief engineer. equally wide. It boasts all the acous- Sundays, 10-10: 30 p.m. over a coast tion to stick to WGN and Mutual tical treatment found in the most to coast network still to be set. U. S. pickup. modern of broadcasting studios. Advertising Corp., Toledo, placed the Recording Mechanism at WPTF Its microphones can be used inside account. Raleigh-Adding to its complete set Hal Janis on Vacation or carried right out in the street by Directly following the Willys spot, of RCA equipment in studio, control Capt. Bob Baker, candid mikeman 10: 30-11 p.m., Lovely Lady will start Hal Janis, sports director for panel and transmitter, and facilitat­ of "Hollywood In Person," and Louise its network series on May 9 on nine WMCA has left for a vacation. He ing the auditioning of programs for Roberts, fashion and beauty expert. MBS stations (WGN, WOR, CKLW, will be gone for two weeks. clients, WPTF has installed an In­ The actual studio of the trailer WFIL, WCAE, WGR, WGAR, KWK stantaneous Recording Mechanism for occupies 14 feet of the trailer's over- and WSAI). Pat Barnes will be the use in combination with its Turn­ all length, while the rest is taken up entertainment, doing a music and VIEWPOINTS tables as a means of making record­ by the complete engineer's control poetry routine. Contract is signed ( Continued from Page 7) ings at turntable speeds of 33 1/3 room. In addition to the soft, porous for 52 weeks through Kirtland-Engel r.p.m. or 78 r.p.m. These recordings acoustical wall treatment, the studio Co., Chicago. Pursuasive Qualities can be played back immediately, no is carpeted with rust color rugs Mutual this week, in order to keep Have Entrenched Radio special pickup or needles are re­ matching the interior scheme of ivory the trade more informed, will begin quired and every effort has been and rust. Wide windows, permitting to issue its own trade news reports. ADIO has grown so rapidly and is made to eliminate complicated pro­ spectators to see everything going on Heretofore MBS releases have been R now so solidly entrenched as a cedure. Installation was supervised inside, are of double thickness and a part of either WGN, WOR or other . f d t" b f·t by WPTF's Chief Technician Henry are sound proof. affiliated stations releases. medIUm ~ ~ ver ISIng ecause 0 I s Hulick. The mechanism will be used charactenstIcs that are shared by no . other medium. In the first place ra- I t~ .record StUd.lO programs to be au­ dio is HUMAN, it has personality. It · dItI~med for. Interested ~ponsors at Station Improvements adds the persuasive per sonal appeal I t?eIr convenIence,. and wIth the sta­ Sherman, Tex.-KRRV plans an in­ KANSAS CITY of the human voice to advertising. tIon already OWl!I?g portable. turn­ crease in power to 500 watts and KMBC has completed alterations Secondly, radio comes right into the tables, these audItIons c~n easIly ~e installation of a new transmitter and which make a new audition room of home; it's intimate. Radio characters scheduled ~or the sponsor sown bUSI­ vertical antenna. space formerly used as a directors' are invited into the family circle, pro- ness establIshment. Indianapolis-WIRE has asked the room. viding a perfect setting for the ad­ FCC for license to cover changes in Arthur B. Church, KMBC presi­ vertising message. Third, radio New Amplifier for WMT equipment, increase in power and dent, will return from Washington reaches everybody. Radio ownership Cedar Rapids, Ia.-Charles F. Quen­ directional antenna. the first of next week. is now almost universal. Fourth, ra­ tin, technical supervisor for WMT, Wichita Falls, Tex. - Construction After several delays, G. L. (Jerry) dio provides entertainment of high Cedar Rapids-Waterloo, recently back permit for a new transmitter has Taylor, president of Midland Tele­ caliber and practically every family from a trip to Milwaukee where he been applied for by KGKO. vision Inc., got away for an eastern in your city and trade area has a ra­ looked over engineering facilities of Burlington, Vt. - WCAX pIa n s business trip that will last three dio and listens to radio programs stations in that field, has placed an changes in equipment, vertical an­ weeks. He expects to be in New daily. Fifth, radio has EMOTIONAL order for one of the new Western tenna and power increase. York, Philadelphia and Washington APPEAL. Emotions sell more goods Electric 110-A Volume Booster ampli­ Lynchburg, Va.-Change of trans­ inspecting television plants and buy­ than fact or logic. Sixth, people fiers to be installed at the 5,000-watt mitter site is included in an amended ing equipment for the school here. listen regularly to radio. Listening transmitter plant near Marion, Ia. application of WL VA to the FCC Frank Heyser, KMBC production becomes a habit.-T. R. PUTMAN, The unit will insure WMT a higher seeking permit for various changes. head, back from the coast, returns Manager KFRO. average percentage of modulation. Decatur, Ill.-WJBL plans to erect there May 1 to handle production a new transmitter. of "Phenomenon," disk show. Portland, Ore. - License to cover Walt Lochman, KXBY sports an­ Ind. Radio Set Firm construction permit for changes in nouncer, gOing to Chicago for the Indianapolis - United Distributing equipment has been asked by KBPS. baseball announcers' confab this Corp., jobbers of Motorola radio re­ Jerome, Ariz.-Installation of verti­ week-end. ceiving sets, has been incorporated cal antenna and increase in power to H. Dean Fitzer, WDAF gen. mgr., in Indiana by Charles J. Kruse, C. 250 watts are planned by KCRJ. is back on the job after licking the W. Carrico and E. L. Kruse. They Washington, D. C. - FCC has flu. will handle the five types of Motorola granted authority for equipment KXBY, prevented by American April 9 radios at this time, and after May 21 changes or other installations to Ass'n rulings from broadcasting Sun­ Greetings from Radio Daily will distribute the line for home use. KRLC, Lewiston, Ida.; WHBP, Hunts­ day ball games, will put on a sports to The new corporation has leased space ville, Ala.; WBBR, Red Bank, N. J.; resume instead. Fred Raphael Oliver Smith at 909 North Capitol Ave. KTEM, Temple, Tex.; WHBU, Ander­ Mickey Alpert Brewster Morgan son, Ind. April 10 RCA Boston Office Moves Denver - Hearing will be held MOTION PICTURE LIGHTING Mark Wamow Haven MacQuarrie Boston-Local office of RCA Manu- shortly ~y .the FCC in Wash~gton AND EQUIPMENT CORP. facturing has moved from the Statler o? of KVOD to Peg La Centra Elliott Shaw a~plIcatlOn In~tall WE FURNISH Building to the Metropolitan Theater directlOn~l antenna system for mght blectYlcal Lighting bqtHpment at Any Kind Fred Hall B. Building. J. Elliott is district use and Increase power to 1 kw. FOR RADIO STATIONS April 11 I manager. J ohn Mauran is the com - I C?lumbus, Ga.-WRB~ plans new 244-250 WEST 49th STREET Edward J. Fishman Johnny Welsh . pany's service manager for the New eqUipment and change In frequency New York City Tel. CHic. 4-2074 ....;;;;======~'J I England territory. and power. This file including all text and images are from scans of a private personal collection and have been scanned for archival and research purposes. This file may be freely distributed. but not sold on ebay or on any commercial sites. catalogs. booths or kiosks. either as reprints or by electronic methods. This file may be downloaded without charge from the Radio Researchers Group website at http://www.otrr.org/

Please help in the preservation of old time radio by supporting legitimate organizations who strive to preserve and restore the programs and related information.