Disinformation) Narratives in the 2021 Bulgarian Parliamentary Election Campaign
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FOUR POPULAR (DISINFORMATION) NARRATIVES IN THE 2021 BULGARIAN PARLIAMENTARY ELECTION CAMPAIGN Policy Brief No. 99, April 2021 The Bulgarian society has long been exposed to KEYThe POINTS brief also discusses whether certain pre- disinformation narratives in traditional and social electionFacebook has become a key instrument for media. The deterioration of media freedom on the political campaigning through political back of the oligarchization of the media market has advertising and content creation. undermined the quality and objectivity of Political parties have tried to use the digital journalism. 1 The media environment has been nature of the election campaign to increase their further undermined by the indiscriminate leverage through pursuing popular divisive penetration of social media networks, which (disinformation) narratives. These have been mostly related to the COVID-19 pandemic and algorithms have further amplified sensationalist Bulgaria’s geopolitical orientation. disinformation. Many cash-strapped media outlets The largest political parties have the largest have resorted to sensationalist content aimed at share of social media interactions. Yet smaller click baiting audiences and not reporting truthfully. political groups with strong pro-Russian views, Government and EU funds have sometimes been have significantly increased their activity in used to encourage and supercharge such outlets, March 2021. while public media have been pressured to fall in Interactions (likes, shares, comments, user line with the official government position. clicks) of Facebook posts by pro-Russian pages and groups disseminating COVID-19 related The analysis focuses on the dissemination of disinformation reached more than 170,000 in popular (disinformation) narratives that target March voters ahead of the Bulgarian Parliamentary Another major (disinformation) narrative has elections due on 4 April 2021. It examines what are been that the European Green Deal is a utopian the objectives of these messages and how are they ideal that will harm country’s economy and linked to the main political actors in the country. future development. Nationalist parties have focused their anti-EU 1 rhetoric on the topic of gender norms and The Bulgarian position in the 2020 World Press Freedom place (out of 180 countries) a decade later. Reporters Index rankings developed by the Reporters without Borders sexuality.without Borders, 2020 World Press Freedom organization has nosedived from 78th place in 2010 to 111th The proliferation of anti-democratic propaganda place (out of 180 countries) a decade later. Index: Bulgaria Country Report, 2020. in Bulgaria’s captured media environment is contributing further to the deterioration of media freedom and journalistic standards. No. 99 POLICY BRIEF April 2021 A key question is whether certain pre-election ● The European Green Deal is ruining the disinformation narratives are aiding the growth of Bulgarian economy leading to massive the Russian political and economic influence in unemployment in coal regions. It is based on EU Bulgaria2. and liberal delusions that ignore the lack of reliability and excessive costs of green energy. Key narratives ● The EU is hypocritical in its democracy and transparency demands as it enables the survival The analytical framework includes a sample of 756 of a corrupt Bulgarian government. It promotes public Facebook pages and groups, which have liberal over traditional national conservative been observed over a three-week period (between values. 1 March and 22 March 2021). These include mainstream media outlets and influencers, pro- Russian propaganda pages, pages that disseminate The digital election campaign xenophobic, racist, homophobic and, in general, The digital nature of the election campaigns has anti-liberal messages, as well as all the major increased the public’s susceptibility to online political parties’ pages and the most influential disinformation. They have also sought to peddle political figures’ pages. A special cluster of COVID- narratives that aim to confuse voters and push related pages has also been analyzed to evaluate them to embrace political notions often not based how political actors have leveraged different COVID on evidence but feed off people’s fears and narratives (including conspiracy theories) to insecurities in relation to the pandemic and their improve their popularity among Bulgarian voters. political preferences and choices. The pre-election The assessment zooms in on the prevalence and campaign for the Parliamentary vote has revealed connections to the pre-election campaign of the very high activity by both mainstream political following four popular (disinformation) narratives: actors and fringe political groups in the digital ● COVID-19 is a hoax or at least exaggerated, space. Facebook along with YouTube have become meaning that measures to restrict infections are key instruments for political campaigning through not necessary while vaccines are dangerous and political advertising and digital presence and could be more harmful than the disease itself. content creation. The public pages of the leaders of the political parties have been leading the process ● Russian energy projects need to be supported of digital content creation, including the president because they improve Bulgaria’s energy and the prime minister. The digital activity of many security, relations with Russia and ensure political leaders has been further amplified by a economic development. The EU cannot afford number of public groups and related pages that re- to stop the Nord Stream 2 and TurkStream share content and provide a tribune for political projects and the U.S. is selfishly meddling in supporters (including troll accounts) to increase the domestic decisions of EU member states. reach of the campaign or to smear political 2 To analyze the most prevalent pre-election disinformation the scope of interactions with different posts and the types of narratives, the assessment employs the CrowdTangle public reactions to them, one could draw conclusions about the insights tool that tracks public Facebook groups and pages publication’s impact and the observed patterns of specific allowing for the easier sorting through a large volume of content sharing. content for a given period of time. By better understanding 2 FOUR POPULAR (DISINFORMATION) NARRATIVES IN THE 2021 BULGARIAN PARLIAMENTARY ELECTION CAMPAIGN opponents. Media outlets with a partisan spin For example, Vazrazhdane (Revival), which is and/or government backing and/or government unlikely to surpass the electoral threshold of 4% to backing have further added exposure. enter the Parliament, has taken up 15.44% of the total posts by political parties. The nationalist Combined, the large political parties have the VMRO party has accounted for another 12.61% of largest share of social media interactions. Yet the total publications. The publication of content smaller political groups, some of which with strong has not necessarily translated into more pro-Russian and extremist views, have significantly interactions though. (Figure 1). increased their activity in March 2021. Figure 1. Interaction intensity and number of posts for the main political parties Source: CSD based on CrowdTangle Dashboards 3 No. 99 POLICY BRIEF April 2021 Figure 2. Interaction intensity and number of posts for the● main political leaders Source: CSD based on CrowdTangle Dashboards ● Key Themes i) The government’s vaccination policies are Political parties and influencers have tried to use inadequate (at worst characterized as a failure the digital nature of the election campaign to and at best chaotic), ii) Chinese and Russian increase their leverage through pursuing popular vaccines should be imported immediately into divisive (disinformation) narratives. These have the country, iii) Sputnik V is effective, even been mostly related to the COVID-19 pandemic and better than Western vaccines, iv) Vaccines have Bulgaria’s geopolitical orientation. strong side effects and are linked to deaths. The disinformation narratives have seeped into Exploiting COVID-19 Conspiracies mainstream media and the posts of political parties and figures. However, the conspiracy ● Prevalent Narratives: Disinformation element is more diluted, redirecting the public narratives about COVID-19 have been some of discussion instead towards vaccine diplomacy, the most nuanced and complex in the lead up i.e. the narrative that Bulgaria should be to the parliamentary elections. The main narratives are often overlapping and accepting Russia’s vaccine just as the claim goes contradictory to one another: Slovakia, Greece and others have done. 4 FOUR POPULAR (DISINFORMATION) NARRATIVES IN THE 2021 BULGARIAN PARLIAMENTARY ELECTION CAMPAIGN ● Messaging style: Pro-Russian (including posts being on the benefits of Bulgaria partisan) media outlets such as Bulgarian Free purchasing and implementing the Russian Television (Bulgarian Socialist Party’s TV Sputnik V vaccine. channel), the Bulgarian subsidiary of the ● Data indicators: In the first three weeks of Russian propaganda channel Pogled Info, the March, there were a total of 727 posts coming pro-Russian popular online outlet ONovini and from FB pages and groups of different political the AnonymousBG chapter have amplified the parties, pro-Russian outlets and mainstream impact of the vaccine disinformation by using a channels disseminating messages linked to strong inflammatory language. For example, COVID-19 with