China TV's Learning Curve Into the Int'l Marketplace
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MIP-TV 2018 DAY 2 April 10, 2018 My 2 Cents: The zero China TV’s Learning Curve Medals of Honor marginal cost society Into The Int’l Marketplace Awarded at and global oligarchy Page 3 ittle by little Chinese television Lunch to 4 Execs is making inroads into the INSIDE: Linternational TV market. Last omorrow, during a lunchtime Sunday, here at MIP-TV, CCTV hosted presentation at the Carlton Cannes Visuals — an Exchange Forum; then at midday, THotel, MIP-TV will award the China Pavilion sponsored a its 2018 Medals of Honor to four MIP-TV Photo Report MIPDrama Buyers Networking buffet international TV executives from Page 13 luncheon at the Majestic Hotel for four countries: Izzet Pinto, founder about 150 guests. And yesterday and CEO, Global Agency (Turkey); CCTV organized a Showcase. Pascal Breton, CEO, Federation INSIDE: Viacom, Chili, The Forum was hosted by Entertainment (France); Teresa China’s Film and TV Import and and Fox; Bruce Gordon Fernández-Valdés, executive pro- Export Association, a 43-member ducer, Bambú Producciones (Spain); organization of Chinese production Scholarship companies. CCTV is China’s state well versed in international content and Weidong Yang, president of Page 6 broadcasting organization, which at sales, which will have to persuade Youku, Alibaba Digital Media and MIP-TV is headed by general manager the Chinese to cut their government’s Entertainment Group (China). Jianing Shen (pictured at right with umbilical cord (as Latin American Traditionally an evening affair VideoAge Zheng Yang, deputy director general and Turkish companies had to do to since the awards were instituted of the State TV Drama Department). achieve international success), and by MIP-TV organizers in 2013, this Daily To complement these efforts, to showcase programs with more time the presentation will take place on the go CCTV has hired an American PR fi rm international appeal. at lunchtime, as the evening slot (Continued on Page 4) MIP’s Unsung Heroines: The Hostesses t every TV market in Cannes, a platoon of some 1,000 Afreelance support personnel from Cannes and other nearby towns — mainly female, and informally called “hostesses” — invades the Palais to assist many of the more than 1,500 exhibitors. They’re always impeccably dressed, even when unpacking or re- packing boxes, and when welcoming visitors to the stands. They’re multilingual, and do everything from serving coffee to arranging for fl owers, to picking up extra chairs, to locating a pharmacy that’s open on Sundays, to fi nding taxis, to booking tables at restaurants that are supposedly fi lled to capacity. Corinne (Coco) Schmidt, who lives a 15-minute car ride from Cannes, recalled when, after the air travel chaos caused by Iceland’s volcanic ash disaster in 2010, she had to organize extended stays in hotels and apartments, which included helping with shopping for necessities, airline/train/ferry 1 (Continued on Page 4) Recognized standard of quality in My 2¢ Audio Description The world of The Zero Marginal Cost Society aims to restore the discredited socialistic society, which is contrasted by the oligarch movement. fter Jeremy Rifkin wrote the book The people globally are members of car-sharing services.” Zero Marginal Cost Society in 2014, he later The argument over reduced marginal costs has Aexplained “The Rise of Anti-Capitalism” in endured for decades. In 1938, another American a New York Times op-ed page. In the latter, he chose economic theorist, Harold Hotelling, started a debate not to take the laws of physics into consideration, about whether governments should subsidize the even though they could be easily applied to the law fi xed cost of infrastructure so that marginal cost of capitalism. After all, Isaac Newton did say: “To pricing would prevail when decreasing average-cost every action there is always an equal and opposite or industries. VIDEOAGE contrary reaction.” But Rifkin brings this argument to another level. DAILY As a “reaction” to Rifkin’s “threat to capitalism,” Now in this Rifkinesque scenario, let’s take a look at AT MIPTV there are: The oligarchs in Russia, the Central the Russian oligarchs who control money, production Government in China, and the Corporate World in the and distribution, information, and the war machine in STAND P-1.G65 U.S. their country. Let me explain. According to Rifkin, capitalism is MAIN OFFICE: Let’s now move to another superpower: China, 216 EAST 75TH STREET STE PW under threat from the “Internet of Things” that will whose central government controls every aspect NEW YORK, NY 10021 create goods and services in abundance at nearly of that country’s life. It decides which company to TEL: (212) 288-3933 FAX: (212) 288-3424 no cost and won’t be subject to market forces. If fi nance, which sector has to grow, and how to profi t marginal costs fall to almost nothing, argues Rifkin, from parasitic activities, like pilfering intellectual WWW.VIDEOAGE.ORG companies won’t make profi ts, proprieties. WWW.VIDEOAGELATINO.COM With more than 20,000 television shows, feature films and LIVE shows and capitalism will collapse. Finally, we reach the U.S. EDITOR-IN-CHIEF To arrive at his conclusion, There, Wall Street, special DOM SERAFINI Rifkin, an American economic interests, and the corporate completed, you can rely on us to deliver your project on budget and on EDITORIAL TEAM and social theorist, takes a cue world are aiming to reduce the ISME BENNIE (CANADA) from 3D printers, online college number of companies per key ENZO CHIARULLO courses, solar energy, iTunes, sector. This is happening with CARLOS GUROVICH time. Our technical expertise guarantees a top quality product, a LEAH HOCHBAUM ROSNER and even recycled plastic, which, everything from pharmacies SUSAN HORNIK he said, “has the potential to to supermarkets to car GLENN HOULIHAN commitment we’ve made to our clients for more than 14 years. CAROLINE INTERTAGLIA push much of economic life to manufacturers to media and OMAR MENDES near zero marginal cost.” entertainment companies, NICOLE MEROGNO Then, Rifkin, brings in a form and so on. LUIS A. POLANCO DOMINIQUE SOUDIN of socialism as a solution. “How Through mergers and will this economy of the future “And by the way, that includes you too, acquisitions, consumer pro- Ferguson!” ASSOCIATE PUBLISHER function when people can make ducts will never be “almost” MONICA GORGHETTO and share goods and services free, but will actually increase BUSINESS OFFICE Descriptive Video Works nearly free? The answer lies in in cost. Perhaps Rifkin will be LEN FINKEL, RACHEL GARNEY ... nonprofi t organizations that attend to the things in able to get a song or a public-domain movie for free, LEGAL OFFICE life we make and share as a community.” but he’ll be paying through the nose to receive it via ROBERT ACKERMANN, is committed to providing access to Rifkin theorizes that, when everything is in broadband. He will have to sell a kidney in order to STEVE SCHIFFMAN plentiful supply, there is no need to own things, and pay for antibiotics. WEB MANAGER BRUNO MARRACINO people will be happy just to access material goods. Under these circumstances, politicians will be all forms of visual media DESIGN/LAYOUT He further explained that, “This collaborative, called upon just to assure a good enough pool of CLAUDIO MATTIONI rather than capitalistic approach, is about shared consumers. And instead of a shared access society, as CARMINE RASPAOLO access rather than private ownership.” And to envisioned by Rifkin, we’ll have a global oligarchy. ILLUSTRATIONS Request a Quote demonstrate its socialistic validity, Rifkin uses the BOB SHOCHET example of car-sharing using 2014 fi gures: “1.7 million Dom Serafi ni [email protected] 2 descriptivevideoworks.com April 10, 2018 My 2¢ The world of The Zero Marginal Cost Society aims to restore the discredited socialistic society, which is contrasted by the oligarch movement. fter Jeremy Rifkin wrote the book The people globally are members of car-sharing services.” Zero Marginal Cost Society in 2014, he later The argument over reduced marginal costs has Aexplained “The Rise of Anti-Capitalism” in endured for decades. In 1938, another American a New York Times op-ed page. In the latter, he chose economic theorist, Harold Hotelling, started a debate not to take the laws of physics into consideration, about whether governments should subsidize the even though they could be easily applied to the law fi xed cost of infrastructure so that marginal cost of capitalism. After all, Isaac Newton did say: “To pricing would prevail when decreasing average-cost every action there is always an equal and opposite or industries. VIDEOAGE contrary reaction.” But Rifkin brings this argument to another level. DAILY As a “reaction” to Rifkin’s “threat to capitalism,” Now in this Rifkinesque scenario, let’s take a look at AT MIPTV there are: The oligarchs in Russia, the Central the Russian oligarchs who control money, production Government in China, and the Corporate World in the and distribution, information, and the war machine in STAND P-1.G65 U.S. their country. Let me explain. According to Rifkin, capitalism is MAIN OFFICE: Let’s now move to another superpower: China, 216 EAST 75TH STREET STE PW under threat from the “Internet of Things” that will whose central government controls every aspect NEW YORK, NY 10021 create goods and services in abundance at nearly of that country’s life. It decides which company to TEL: (212) 288-3933 FAX: (212) 288-3424 no cost and won’t be subject to market forces. If fi nance, which sector has to grow, and how to profi t marginal costs fall to almost nothing, argues Rifkin, from parasitic activities, like pilfering intellectual WWW.VIDEOAGE.ORG companies won’t make profi ts, proprieties.