CONTENTS VISION&MISSION 2 MESSAGE FROM CEO 4 CJ HISTORY 6 CJ GLOBAL STORY 9 BUSINESS OVERVIEW 21 CREATING SHARED VALUE 45 SPORTS MARKETING 51 CJ HUMANVILLE·CJ KIDSVILLE 52 CJ ONE 53 GLOBAL NETWORK 54 1953 – 2013 Structure CJ Group Marking the 60th anniversary of the foundation of CJ Group, CJ has embarked on a journey create a history of new challenges and innovations for ‘2020 GREAT CJ.’ The past sixty years have been a time of continuous challenge for innovation, despite the recurrent difficulties faced. CJ will continue onwards to the next 60 years with the same spirit that has sustained it as it pursues new challenges and innovations. CJ will move forward to be a ▼ ‘Global lifestyle company creating health, happiness and convenience.’ GROUP FOOD& BIO& HOME ENTER- INFRA STRUCTURE FOOD SERVICE PHARMA SHOPPING& TAINMENT& www.cj.net LOGISTICS MEDIA CJ Food&Food Service business CJ Bio&Pharma business has global CJ Homeshopping&Logistics business CJ Entertainment&Media business CJ Infrastructure business is involved has created a healthy food culture by competitiveness. The bio business has has emerged as CJ's future growth leads the globalization of Korean culture in construction, e-business, and the enriching the meal tables of Korean been leading the world bio industry engine as it has made a quantum leap and Asian pop culture. By closely transmission of digital broadcasting, people since Korea’s first sugar with the production of ‘Lysine,’ in domestic and overseas markets. CJ connecting all subsidiaries to create creating a synergy effect with four other production in 1953. Food&Food ‘Threonine,’ and ‘Nucleotide’ based Homeshopping&Logistics business will new ideas, and by producing, investing core businesses. It establishes a solid Service business now spreads Korean on the technology that it has developed make every effort to grow as a leading in, and distributing differentiated foundation optimized for the global cuisine and Korean tastes to the world in the last 50 years. The pharma global distributor and create a synergy contents, it creates a strong synergy market so that all subsidiaries can by entering overseas markets with its business has positioned itself as a effect for CJ’s core businesses as a key effect, spreading CJ’s cultural contents operate their businesses effectively. It wide range of brands such as the global global pharmaceutical manufacturer platform for a shopping channel and to the world. also continues to create new values Korean food brand ‘Bibigo.’ with its aggressive R&D and production logistics platform. through ceaseless efforts in R&D. infrastructure. www.cj.co.kr www.cjbio.net www.CJmall.com www.cjenm.com www.cjenc.co.kr www.cjfoodville.co.kr www.cjp.co.kr www.cjkoreaexpress.co.kr www.cgv.co.kr www.cjsystems.co.kr www.cjfreshway.com www.oliveyoung.co.kr www.cjhellovision.com www.cjpowercast.co.kr CJ Group Structure CJ Group www.cjithink.com ▼ CJ GROUP BROCHURE | VISION&MISSION 3 VISION Create a New Culture for Healthy, Happy and Convenient Lifestyles MISSION Contribute to the global community by providing the best value to our customers with ONLYONE products and services Global Lifestyle company, CJ creating health, happiness, and convenience CheilJedang Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the founder and chairman Lee, Byung-Chull’s philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food&Food Service, Bio&Pharma, Homeshopping&Logistics, and Entertainment&Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. PHILOSOPHY& PRINCIPLE INTEGRITY PASSION CREATIVITY EXCEPTIONAL PEOPLE AND CULTURE Achieve No.1 with core competence by being First, Best, Different 4 CJ GROUP BROCHURE | MESSAGE FROM CEO 5 MESSAGE FROM CEO Lee, Jay-Hyun Sohn, Kyung-Shik to create a world in which people can enjoy daily happiness by watching two or three Korean movies Moving beyond the past 60 years since a year, eating Korean food like Bibimbap once or twice a month, watching one or two Korean TV its foundation, GREAT CJ drama a week, and downloading and listening to ten or more Korean music tracks every day. The most important factors to realize this dream are our people and corporate culture. The best Marking its 60th anniversary, CJ is moving forward to its next 60 years. CJ started as a food people who embody the CJ spirit compete with each other and practice CJ’s core values of Integrity, company by producing Korea’s first sugar with domestic technology in 1953. As the parent company Passion and Creativity based on having the best corporate culture to be the world’s No.1. Such of Samsung, CJ has led the Korean economy and continued to grow and evolve as Korea’s most people will realize CJ Group’s philosophy, ONLYONE. loved company. Since CJ split and declared independent management in 1993, it has established CJ will continue to fulfil its social responsibility. We have devoted to Donor’s Camp to provide four core businesses that are Food &Food Service, Bio&Pharma, Homeshopping &Logistics, and unprivileged children with education and cultural experiences and a Co-Prosperity Activity with our Entertainment&Media. It has grown as a leading company through creative management. In 2010, partners for mutual growth and a favorable industrial ecosystem. CJ will continue to dedicate every CJ declared its second take-off and spurred itself on to be the best global lifestyle company creating effort to making a society in which we all live and grow together. health, happiness and convenience. Creating history through ceaseless innovation and challenge is Just as we have continued to try new things despite the hardships we have faced over the past 60 proof of CJ’s spirit of ‘Business Patriotism’ for the betterment of the country and society. years, CJ will never stop to press on with its challenges and innovations. CJ wishes to have your CJ Group gets ready to takeoff even further as it marks its 60th year. It has overcome internal and encouragement and support toward our challenge to become the best global lifestyle company by external difficulties by bolstering its core businesses and expanding overseas. Now is the time to 2020. move full-throttle beyond ‘GLOBAL CJ’ toward ‘GREAT CJ.’ To be the world’s best lifestyle company that leads Korean lifestyle and culture trends worldwide. This is CJ’s dream and vision. To achieve this dream and vision, CJ envisages and makes every effort Chairman and President of CJ Group Lee, Jay-Hyun • Sohn, Kyung-Shik 6 CJ GROUP BROCHURE | CJ HISTORY 7 MILESTONES IN THE Started Developed mass Launched Produced Korea’s Created the flagship Launched soup Cooking oil production technology Hepatitis B Vaccine Started bio CJ HISTORY first sugar brand ‘Beksul’ stock ‘Dasida’ business for ‘Interferon’ ‘Hepaccine-B’ business Started Launched Started meat Started Produced feed Nucletides processing Started Pharma frozen food flour business seasoning ‘AIMEE’ business business business 1953 1958 1965 1973 1975 1977 1979 1980 1982 1984 1986 1987 1988 Sixty years of history, which created a culture 1953 1980 The last sixty years was the story of a challenge to pioneer undiscovered lands. Since the production of Establishment and growth as a Extended business areas and established sugar for the first time in Korea in the aftermath of the Korean War, CJ has written a new chapter of the comprehensive food company a foothold in overseas markets history of daily Korean meal tables by introducing flour, cooking oil, seasoning and so on. CJ has brought CJ started as a food company by producing sugar for the first As lifestyles improved in the 1980s and consumers started innovation to Korean food culture with healthier and more convenient foods and has grown into a global time in Korea in 1953 when Korea was still suffering from the demanding more in terms of health and convenience, CJ lifestyle company as it started a culture business in the 1990s. scars of war. CJ supplied sugar to the Korean community at responded to the changing consumption patterns and Entering the 21st century, CJ’s cultural contents have been leading Hallyu in the international community an affordable price during a period when food was scarce, extended its product lines into beverages, frozen foods, and CJ’s home shopping culture has spread beyond Asia to Europe. Moreover, CJ has advanced its improving Koreans’ daily meals. CJ launched its flagship food and processed meats. It did not stop there, but started logistics and distribution service to be a global distributor. CJ’s bio business has reinforced its top position brands like ‘Beksul’ in 1965 and ‘Dasida’ in 1975, which are still a pharmaceutical business based on the accumulated loved by many Koreans. Responding actively to changes in the technology and knowhow it has built up over 60 years. CJ in the global market thanks to its technology and cost competitiveness. Starting from a food company, market and in the dietary lifestyles of Koreans, CJ embarked on established CheilJedang Indonesia and produced ‘L-Lysine,’ CJ has grown into a global lifestyle company over the past 60 years through a challenging journey of a journey toward a comprehensive food company.