CHM, City CHING TABINAS, DUNE PADRE Mayor’S Office, City Hall for Your Com- Ments/Suggestions And/Or Feedbacks
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DEARREADER VIVA NAGA 2007! To usher in more visitors and investors to Naga, An Maogmang Lugar. Viva Naga 2007 is a tourism and investment promotion campaign of the City Government aimed at attracting more visitors, investors, entrepreneurs and businessmen to come, visit and do business in Naga. "VIVA", Mayor Jesse M. Robredo said, "is Visit and Invest in Vibrant Naga abbreviated, followed by the year 2007 that high- lights the entire duration of the campaign." Rich in history and with deep socio-cultural background, Naga City exudes an ambience of both worlds---vibrant yet tranquil, dynamic yet historical, free yet ordered, and festive yet solemn. Thus, through the years, the city has grown economically not only by leaps and bounds but "hurdles and strides" with more and more professionals, services providers, skilled and business people settling in, oiling the economy, reinvigorating commerce and ultimately transforming the city's skyline from a once laidback countryside city to a forward-looking metropolis. Naga is a riverine city and its history is intertwined with the ripples, through time, of the storied Naga River. Hence, in the logo, one can find edifices that typify a progressive urban center near the Naga River, the sacred fluvial aisle where Bikol's unifying icon---Nuestra Senora de Penafrancia fondly called as INA---journeys every year. As elucidated by the City Mayor, the VIVA NAGA letters are etched with fig- ures that are distinctively Naga. The letter I is shaped to portray the individual Nagueños and their active participation to the local government's innovative programs such as the widely acclaimed i-Governance. The letter A stands proud as the iconic symbol for the Our Lady of Peñafrancia, the central figure for the city's September celebration of the Peñafrancia Fiesta. While the dotting hearts on the A's of the word Naga portrays the city as the long recognized center for education, religion and trade in Bikolandia. A yellow orange hue to red colored sphere adorns the background. These colorful tinges symbolize dynamism and vibran- cy of the city's local economy. The sphere signals new horizons inexorably dawning for the city with more opportunities and prospects emerging, thus, promising positive outlook for Naga's future. MON BATURIANO, JR. Editor ANSEL MAÑO, Graphics Design 14th Graciano Lopez Jaena Journalism Fellow The City Hall MATTERS is published by the BOB ROSIN, RANDY VILLAFLOR, Lensmen City Government of Naga through the City SONNY FABELLARE, Circulation Manager Development Information Office, Office of BHONG ALIMORONG, Circulation Assistant the City Mayor, under its "Transparency LADY LYN JUAT, Digital Encoding and Accountability towards Good Governance Program." Log on to our offi- Contributors: JOY FELIX-MACARAIG, MALU PALMARIA, GIGI ABONAL, LINDA BAI- cial website at www.naga.gov.ph or call LEY, IRMA VARGAS, BERT ACABADO, FRED ARIAS, BOB URSUA, JUN MONGOSO, (63+54)4732055 or write to CHM, City CHING TABINAS, DUNE PADRE Mayor’s Office, City Hall for your com- ments/suggestions and/or feedbacks. Editorial Consultants: NATHAN SERGIO, FRANK MENDOZA, JESSE M. ROBREDO S T A T E O F T H E C I T Y R E P O R T Doing More With Less “I would like to underscore that all the triumphs that we have achieved in all aspects of governance is certainly not the work of only one man.” CITY MAYOR One of Ten Most Competitive Cities in By Jesse M. Robredo Asia Because of our excellent performance In a world where everything seems to as a model local government unit and the be driven by one's financial capacity and impressive records we achieved during the one's achievement is prefaced by how past year, the Asian Institute of much capital he invests in, Naga, our city Management, along with other respected stands out. institutions, such as the USAID, and the We stand out not because we have the Asia Foundation adjudged Naga City as material resources or the wherewithal to one of the Most Competitive Small Cities Foreign Direct Investment Magazine David transform our dreams into reality. We East with the Mayor Jesse Robredo during his in the country for 2005. brief stint here to confer the award for Naga stand out because we have done more with We were honored for our economic City as the Most Cost-Effective City in Asia. less. And that is a feat that not just any local dynamism, participatory governance, government unit can do, especially in this accountability and effective initiatives on critical times where everything is turning information communication technology less; where everything seems not enough Best LGU Website Award 2005 that taken together contributed immeasur- Before the close of the year, on to make both ends meet. ably to the progressive transformation of Although this may sound like a refrain, December 28, 2005, Naga City for the sec- Naga as a competitive, investment-friendly ond straight time won the Best LGU I am proud to say that we are doing better city. every year. In fact, it is becoming a habit, Website Award, City Category, by the notwithstanding the limited resources that National Computer Center and the Asian we have and the obstacles that come our Most Cost-Effective City in Asia Institute of Journalism and The United Kingdom's Foreign Direct Communication. way. Investment Magazine of the Financial Judging by the visible signs of bubbling Times Group conferred on us the "Most economic activities obtaining and the con- CEO Excel Award 2005 Cost-Effective City in Asia" (Asian Cities On December 8, 2005, the International tinuing transformation of our city as the and regions of the Future 2005/2006) undisputed growth center in the Bicol Association of Business Communication award, recognizing our excellent practices (IABC) conferred on your city mayor the Region, the city once again outperformed in the utilization of public funds through its previous year's performance - despite CEO Excel Award 2005. our "doing more with less" policy of effi- Incidentally, I just came from Hanoi, the economic crisis obtaining and the lim- ciently delivering services to our people. ited budgetary support that we get from Vietnam as one of the speakers during the the higher echelons of the bureaucracy. APEC workshop on anti-corruption meas- On this note, I would like to underscore Best Practices Award for i-Governance ures for the development of SMEs. The In the middle of 2005, the United APEC meeting was participated in by 21 that all the triumphs that we have achieved Nations Human Settlements Programme in all aspects of governance - fiscal, social countries in the Asia-Pacific region. (UN-Habitat) and the Dubai International On such occasions, Naga City's experi- services, education, health, infrastructure Award for Best Practices in the Living and civil works, as well as tourism and ences on transparent governance and Environment, honored us, this time, for accountability and other innovative prac- environment - are certainly not the work of our innovative and trailblazing i- only one man. tices are once again put into focus for Governance Program. It was only a few replication by other LGUs worldwide. It is a product of our collective effort years ago that the same institutions cited with every stakeholder as key player. We us as having one of the best practices in Now, our detailed report card for 2005: may have divergent interests and views participatory governance. when looking for a solution but always end up with one common vision in mind: that Financial Operations The City of the city's general welfare. And I dare say Most Business-Friendly City in South Treasurer's Office in 2005 was able to col- Luzon lect P341,490,126 for General Fund as that the only limit to our achievements is Last November 2005 at the Manila the limit we place on our dreams. against the target of P318,980,000, regis- Hotel, Naga City was cited as the Most tering a collection efficiency of 107.1%, a Our accomplishments of doing more Business Friendly City for South Luzon. with less are eloquently reflected in the fol- remarkable feat considering that the This was the 4th time that Naga was con- nation as a whole is reeling from financial lowing honors that were conferred on us ferred as a most business friendly city by during the past year: deficiencies and poor economic perform- the prestigious Philippine Chamber of ance. Commerce and Industry. 2 CITY HALL MATTERS | MAY 2006 2 0 0S 5 T S A T T A E T O E F O T F H T E H C E I CT YI T R Y E R P E O P R O T R T Aside from the collections due the Promotion efforts in 2005 focused on the The latest tourism arrival figures for General Fund, P30,307,419 for SEF was first two. Approximately P350 Million was Naga/Camarines Sur narrowed down to collected way above the target of invested in 3 commercial development about 15,000 the shortfall we have with P22,000,000, registering a collection effi- projects (Naga E-Mall, Avenue Square and traditional front-runner Legazpi/Albay, ciency of 137.8%, or a positive variance of Paseo de Caceres). The first-ever call center which used to be as high as 30,000 to 14.4% compared to pre-vious year's per- in Bicol established shop in the city during 40,000 visitors more in favor of Legazpi formance. the last quarter of the year. City/Albay before we took a serious look Due to a collection efficiency of 125%, Credit should be given to the effective at finding ambitious ways to boost our barangay share from real property taxes quarter-backing of the Naga City Investment city tourism program.