Advances in Economics, Business and Management Research, volume 111 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018) Domestic Tourists Preferences Toward Water Transportation Endang Komesty Sinaga Adi Hendraningrum Nastiti Rahmadiani Tours and Travel Department Tours and Travel Department Tours and Travel Department Bandung Institute of Tourism Bandung Institute of Tourism Bandung Institute of Tourism Bandung, Indonesia Bandung, Indonesia Bandung, Indonesia
[email protected] [email protected] [email protected] Abstract—This research intended to notice domestic tourists’ passengers and goods for trade matters. Basically, preferences in choosing water transportation at Kepulauan these ships are fishing boats used by local fishers for Seribu based on their psychographic profile by considering fishing, making it less feasible as a tourist boat, seven travel attributes (cost, duration, accessibility in whereas the majority of passengers from this ship are obtaining the transportation, frequency, service level, security, local tourists or domestic tourists. The safety and and departure schedule). This research applied descriptive comfort aspects that exist for tourists need attention. quantitative with data collection technique used distribution of Nevertheless, the price is affordable. questionnaire and observation by questionnaire and checklist, descriptive statistics as the data analysis technique with SPSS Currently, there is no reliable transportation that can as the data analysis tool, and 168 samples. The results showed run regularly and fast with low-cost. Fast boats are that speedboat became the most chosen vehicle among the generally only owned by resort islands, while three vehicles. The majority of domestic tourists at Kepulauan longboat passenger ships only depart on weekends Seribu came from Jabodetabek, Java, and its surroundings, with minimum passenger conditions.