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Webinar Instructions Webinar Instructions Continued Clear Law Institute, © 2016 Webinar Instructions °Download the course slides by clicking on the Event Resources section on the left side of your screen. °Continuing Education: 3 attendance checks will pop up randomly during the webinar. Click on them to confirm your attendance. Attendance checks can only be seen inside of the meeting room. If you downloaded the slides, please make sure to view the meeting room for the attendance checks. There will be an audio notification at each attendance check. °Questions for the Speaker: Please type any question into the Q&A box on the left side of your screen. Webinar Instructions Continued °Technical Issues? Please try the refresh button on the left side of your screen or check the Technical Support tab for tips. If problems persist, contact us at 703-372- 0550 or [email protected]. °If you are using Internet Explorer and have trouble with the audio, switch your media player by clicking the diagonal arrows below the presenter’s photo in the top left hand corner of the screen. °Dial by Phone: You can dial in to the conference line by clicking on the “Listen by Phone” button on the left side of the screen. After clicking on this button, a conference number and conference code will be provided to you. www.ClearLawInstitute.com (703) 372-0550 1 Clear Law Institute, © 2016 LinkedIn for Accountants Garrett Wasny, MA, CMC, CITP/FIBP Web: http://www.garrettwasny.com E-mail: [email protected] | Cell: 778.898.9059 Connect with Garrett Wasny on Social Media Google+: https://plus.google.com/+GarrettWasny/ LinkedIn: http://www.linkedin.com/in/garrettwasny Copyright © 2016 Garrett Wasny, MA, CMC, CITP/FIBP. All rights reserved. Legal Disclaimer This handout and presentation are for general guidance on matters of interest only. While every attempt has been made to ensure that the information provided has been obtained from reliable sources, the presenter and sponsors are not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this handout and presentation is provided "as is", with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. The handout is distributed with the understanding that the contributing author and editor, and the publisher, are not rendering consulting, legal, accounting, or other professional services in this publication. If advice or other expert assistance is required, the services of a competent professional should be sought. Due to the fluid nature of the Internet, website addresses and other related information may change without notice. www.ClearLawInstitute.com (703) 372-0550 2 Clear Law Institute, © 2016 POP QUIZ: Which resource is called “the premier business-related social network” by the American Institute of Certified Public Accountants ? “Are You Missing the Seven Essential Elements of Your LinkedIn Profile? ” Barry MacQuarrie. AICPA Newsletter. August 5, 2010. http://bit.ly/PDpqx2 Which resource is replacing newspaper job ads as the primary way to find a job among twenty and thirty-somethings (Generation Y or Millennials)? “LinkedIn replacing newspaper job search ads.” David John Walker. Social Barrel. April 6, 2011. http://bit.ly/hPlRCe www.ClearLawInstitute.com (703) 372-0550 3 Clear Law Institute, © 2016 Which resource is used by Intel to recruit senior managers and saves the company millions of dollars annually in head-hunter fees? Which resource is used by US Cellular to identify prime candidates for new job opportunities faster than traditional recruitment channels and saves the company over $1M annually. www.ClearLawInstitute.com (703) 372-0550 4 Clear Law Institute, © 2016 Which resource is used by Accenture to hire more than 20,000 new employees a year because it’s “cheaper and faster” than traditional face-to-face recruiting? “How LinkedIn will Fire Up Your Career.” Jessi Hempel. Fortune. April 12, 2010. Which resource is called “the de facto tool for professional networking” by TechRepublic? “LinkedIn replacing newspaper job search ads.” David John Walker. Social Barrel. April 6, 2011. http://bit.ly/hPlRCe www.ClearLawInstitute.com (703) 372-0550 5 Clear Law Institute, © 2016 Which resource is called by Forbes magazine “far and away, the most advantageous social networking tool available to job seekers and business professionals today“? “LinkedIn replacing newspaper job search ads.” David John Walker. Social Barrel. April 6, 2011. http://bit.ly/hPlRCe Which resource is called by Evening Echo “an ideal way to outline all your credentials, present the professional rather than the personal you, build up a solid base of contacts and foster new business relationships.” “LinkedIn replacing newspaper job search ads.” David John Walker. Social Barrel. April 6, 2011. http://bit.ly/hPlRCe www.ClearLawInstitute.com (703) 372-0550 6 Clear Law Institute, © 2016 Answer: LinkedIn, a social networking website for business professionals. “LinkedIn replacing newspaper job search ads.” David John Walker. Social Barrel. April 6, 2011. http://bit.ly/hPlRCe Today, we'll explore this social network in more detail in … LinkedIn for Accountants 14 www.ClearLawInstitute.com (703) 372-0550 7 Clear Law Institute, © 2016 Agenda • LinkedIn Basics (origins, key stats, Facebook vs. LinkedIn). • Creating a LinkedIn Account (sign up tips). • Quick Overview (rundown of major tabs and sections). • LinkedIn Profiles (personal profile, managing privacy, corporate profile, optimizing profile) • Using LinkedIn for Blogging and Self-Publishing (share brief updates, upload photos, publish long-form posts). • Adding Connections (who to connect with, managing connections, what to watch for in content streams). • Inmail (direct messaging tips). • Jobs (search for job, save job searches). • Interests (companies, groups, skills). • Apps and Special Features (mobile apps, education tools, create website from profile). • LinkedIn Help and Social Media (LinkedIn on LinkedIn, Facebook, YouTube, Twitter, Flickr). • Business Services (post a job, talent, advertise). • Most Followed Companies (IBM, HP, Microsoft). • How Accountants Use LinkedIn (case studies of big and small ops). • LinkedIn Benefits (boost visibility, keep up to date address book, build relationships). • LinkedIn Issues • LinkedIn tarter Strategy for Accountants • Key Takeaway FYI www.ClearLawInstitute.com (703) 372-0550 8 Clear Law Institute, © 2016 Upfront Disclaimer and Full Disclosure • I’m an independent Certified Management Consultant. • I don’t represent any technology manufacturer, retailer, software developer or telecom provider. • “I don’t take sides, I take notes.” • LinkedIn tools spotlighted today are based on hundreds of hours of due diligence, extensive literature reviews, tech press analysis, and consultations with CPAs and other accounting practitioners from around world. • Intention is to provide a quick overview for a techno layperson. 17 Contact me on LinkedIn or Google+ and share your LinkedIn tips and experiences. http://www.linkedin.co Garrett Wasny https://plus.google.com/+ m/in/garrettwasny MA, CMC, CITP/FIBP GarrettWasny/ www.ClearLawInstitute.com (703) 372-0550 9 Clear Law Institute, © 2016 LinkedIn Basics 19 LinkedIn is a social networking and blogging website for professionals. “About Us.” LinkedIn Press Center. October 8, 2012. http://bit.ly/qBSr8B www.ClearLawInstitute.com (703) 372-0550 10 Clear Law Institute, © 2016 LinkedIn | https://www.linkedin.com/ | LinkedIn home page. VS. Focus Personal networking – keep up Professional networking – career and with friends and family, share brand building, goal attainment and personal info, have fun, work success. reminisce. Time Online distraction and place to Time investment - a place to learn kill time. how to save time, improve yourself and your enterprise. Content Friends, family and hobby Careers, brand updates, business activities. insights and economic news. Newsworthy Family updates, interesting Current affairs, business and vacations, entertainment and economic updates, new jobs and sports news. promotions. Emotions A wide range of emotions – Emotions are more reserved, from joy to frustration to purposeful and aspirational – a key sadness -- expressed freely. goal is to develop a personal brand and achieve your professional goals. “Social Media ROI for Business: Facebook versus LinkedIn.” Daniel Burrus. Huffington Post. June 13, 2013. http://huff.to/11AGrLW www.ClearLawInstitute.com (703) 372-0550 11 Clear Law Institute, © 2016 LinkedIn was founded by Reid Hoffman – a US entrepreneur and venture capitalist. He launched the service on May 5, 2003. “About Us.” LinkedIn Press Center. October 8, 2012. http://bit.ly/qBSr8B LinkedIn is most senior of current social networks and was launched ahead of Facebook (2004), YouTube (2005), Twitter (2006) and Google+ (2011). “About Us.” LinkedIn Press Center. October 8, 2012. http://bit.ly/qBSr8B www.ClearLawInstitute.com (703) 372-0550 12 Clear Law Institute, © 2016 As of 2015, LinkedIn reports more than 380 million users in more than 200 countries and territories. About 40% of members are in US and Canada and 60% are international. “About Us.” LinkedIn Press Center. October 8, 2012. http://bit.ly/qBSr8B Social Network Quick Comparison “Social Media Active Users by Network ” Social Media Hat. Mike Alton. March 9, 2015.
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