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Social Trends for 2017 Graduations, Weddings, Births, Holidays, Star Wars … Introduction Yawn SOCIAL MEDIA TRENDS 2017 Social Trends for 2017 Graduations, Weddings, Births, Holidays, Star Wars … Introduction yawn. Let’s get to the good stuff for the coming year that’s going to shape your marketing strategy. Obviously content continues to rule the day by providing the fuel that drives social networks. But is there a growing wrinkle in the hierarchy? Social media guru Gary Vaynerchuk believes so. “If content is king,” he suggests, “context is god.” In a world where everybody is a media company, Vaynerchuk suggests a simple philosophy: “Respect the platform, respect your audience, and finally, take your agenda, and make it third.” It’s all about gaining deeper empathy in an attempt to raise your status to a “likable brand”. Simple … right? On that thought – ladies and gents kindly take your seats as we present … Our top 10 digital predictions for 2017! 2 | | 3 Two Big Ears Connectifier Social Acquisitions May 23, 2016 Feb 4, 2016 VR Audio Machine Learning for HRs Will discreet little Pinterest finally company plans to transform its grow a pair for 2017? If so, it three core features (chat, images, Eye Groove Runhop could signal a major strategy and discover) into independent, Aug 8, 2016 May 5, 2016 shift. According to Kantar Media, revenue-producing businesses. Musical selfie app Online Content Distribution Pinterest spent 26-times less Point Drive on advertising in the U.S. 2015 LinkedIn, on the other hand, is Nascent Objects Inc Jul 26, 2016 than Twitter, and 20-times less striving to raise the standard Sep 19, 2016 Social Selling than Facebook. During that of its content feed and expand Hardware design, circuitry, same time period, Facebook the functionalities of its Sales 3D printing and modular electronics and Twitter increased their U.S. Navigator solution. To facilitate Curator & Co advertising spending by 81% and the process, they made two key Crowtang Apr 21, 2016 167% respectively, while Pinterest acquisitions, Point Drive and Nov 11, 2016 Visual tool for creative slashed its advertising by 23%. Connectifier. The first is a sales- Social Media tracking tool thinking But this year, shy little Pinterest oriented application that helps has begun to show its teeth a bit improve content sharing, and the FacioMetrics URX more. In less than 12 months, it has latter makes it easier for human Nov 16, 2016 May 3, 2016 worked below the radar to broker resources professionals to discover Face Recognition Mobile Advertising Technology six company acquisitions. Pinterest and engage top talent. Fleksy has always been about sales, but Jun 15, 2016 if social commerce keeps gaining The micro-blog giant Twitter has Peer Smart keyboard app momentum, Pinterest stands to faced all sorts of challenges this Apr 7, 2016 make tremendous progress in the year … and none of them, as yet, Tote Employee & manager near future. have been resolved. Their recent Jun 22, 2016 feedback tool acquisitions of Employee (a Influencer-driven curated Facebook, never to be out-hustled, manager feedback tool) and Peer, Magic Pony Technology app continues to press its position are quite puzzling to say the least. Jun 20, 2016 MathCamp at the head of the curve. It has But the new year does bring hope Machine learning Jul 15, 2016 effectively evolved its function for Twitter in the form of video, technology Mobile Discovery as a social network to include including ‘first-run’ programming. hardware. With projects such as Instapaper the solar-powered Aquila drone Also, their past acquisitions from Vurb Aug 23, 2016 and the Oculus Rift virtual reality big data analysis companies may Aug 15, 2016 News-Bookmarking headset, and the procurement help them extract more value from Mobile contextual search engine of Nascent Objects, Facebook is their data and highlight wide-scale aggressively pursuing its hardware behavior trends and shifts. Obvious Engineering objectives. Just look at Spotify. They enjoy Jun 3, 2016 Snapchat is following a course tremendous success with their blog 3D photo app maker similar to Facebook’s, starting by gathering and crunching data Bitstrips with the launch of its rebranded about member platform usage. Mar 24, 2016 Snap in September. CEO Evan As for the rest of Twitter’s decisions Personalized emojis known Spiegel has made it clear that his … we’ll have to wait and see. as bitmojis 4 | | 5 Snap & Facebook: Just try to live without them Big Brands are Shedding the “Social” and Elevating their game Facebook boasts more than usages: segment and conquer, as Research study, Facebook time patting themselves on 11.7 billion monthly active users they say. And it worked. (including Messenger) remains the back. They’re repositioning (MAUs).The crazy thing … that’s Zuckerberg’s strategy cemented the most popular social their brand as a camera just the tip of the iceberg. Facebook as the world’s platform among Americans maker and diversifying beyond undisputed social leader. But in the 12-24 years old, with 32% their flagship app (just like In 2013, younger demographics digital world, things can change at saying they use Facebook Facebook). began deserting Facebook in the speed of a swipe, a tap, or a most. Snapchat registered droves – seeing it as “uncool”. click … second with 26%. But here’s the As CEO Evan Spiegel explained Mark Zuckerberg responded troubling news for Facebook: in a recent blog post, “Now by loosening the platform’s Indeed, growing media giant while Snapchat leapfrogged that we are developing other attachment to the Facebook label, Snapchat could well spice-up past Instagram by gaining 11% products, like Spectacles, we effectively “unbranding” the social the social landscape. Sure, its in just one year, Facebook lost need a name that goes beyond media giant. user base is only about 20% of 11% over that same period. just one product – but doesn’t Facebook’s. But Snapchat makes lose the familiarity and fun At the time, its acquisitions – up for its size disadvantage with There may be more tumultuous of our team and brand.” This including Instagram, WhatsApp, engaging video content that seas ahead as the current could pave the way for serious and Oculus VR ProGeo OY resonates with the 18 – 24 year old generation continuously seeks- new lines of business for this – continued to function as demographic. It’s an environment out new platforms to satisfy ambitious young company. standalone apps, without any that Facebook has struggled to their whims. apparent connection to Facebook. secure. Snapchat’s strategy is The idea was to diversify by Regardless of their recent representative of a growing breaking all the activities into According to the latest Edison gains, Snapchat is not wasting trend as networks ditch their 6 | | 7 “social” tag. Pinterest is now social networks could take to a “catalogue of ideas,” rather achieve that level of importance. than a social network. Even They could merge into existing Twitter followed suit. In April, they conglomerates (LinkedIn acquired switched their designation from by Microsoft) build their own a “Social Network” to a “News” empire through diversification app in the Apple Store. What’s (Facebook or Snap), or try existing behind the shift in social strategy? as small “outsiders”. One thing is It’s about certain: they evolving are building social momentum media’s role as big digital from a fun Snapchat’s brands. And as distraction, fragmented as to a vital strategy is the landscape everyday was, the time behavior representative of consolidation … just like has arrived. breathing. of a growing There are several trend as routes that networks ditch their “social” tag 8 | | 9 Ride the wave of “Super reality” Connecting people to the flow of the ambient web Oculus Rift, PlayStation VR, Gear line between the physical and Thanks to their acquisition of tame compared to Zuckerberg’s VR, HTC Vive … they may not be the digital. This wildly popular Two Big Ears (a spatial audio medium-range goal of … 2household names just yet, but app gave players just a taste of company) Facebook is creating teleportation by 2025. You read these Virtual Reality (VR) headsets augmented reality … and left them an ambient information that right. will be knocking at your door soon starving for more! environment. Here, people will enough. tap into the experience so easily But Facebook isn’t the only And, of course, there’s mega- that it will flow through their lives one with bold plans. Snapchat For the uninitiated, VR is an influencer, Facebook. At like electricity or blood through has always used augmented immersive experience in which Facebook’s annual developer their veins. reality inspired filters. And now your head movements are tracked conference, the F8 conference, they’re rumoured to have big in a three-dimensional world, back in April, Facebook unveiled Zuckerberg recently announced plans moving forward. First, thanks to the use of headsets and its roadmap for the next 10 years. that the future VR headsets they purchased smart eyeglass mobile devices. And this year, As expected, it’s heavily focused will be the size of a normal developer Vergence Labs in 2014. ALL the major players from the on artificial intelligence (AI), pair of glasses, and will handle And then there is the launch of GAFAs (Google, Apple, Facebook, augmented reality (AR) and VR. augmented and virtual reality Spectacles in September and it’s Amazon) to Mainstream Media at the same time. It’s a path rebranding to Snap. Even Twitter, like The New York Times want a With the acquisition of Oculus that resonates with Google CEO seemingly mum on the subject, bite of this juicy market! Rift, Mark Zuckerberg is already Sundar Pichai as well. “In the hired a Director of VR and AR to making good on his Virtual Reality long run,” Pichai pointed out, “Empower us all in the spatial Speaking of juicy, you probably ambitions.
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