Asia-Pacific Institute for Broadcasting Development Kuala Lumpur, Malaysia
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Asia-Pacific Institute for Broadcasting Development October 2015 Kuala Lumpur, Malaysia VOLUME 14 NO.4 ISSN: 1675 - 4751 Broadcaster Editorial Charting an If you fail to plan, you are planning to fail. Action Plan - Benjamin Franklin AIBD’s 41st Annual Gathering/14th Gen- With focus on content, the Asia Media eral Conference & Associated Meetings, Summit 2016 to be held in Incheon, while having a close look at the past per- Korea will once again aim to give boost to formance of the Institute, also planned creativity. After a hugely successful AMS for its more meaningful future. The 2015, the stage is set for another rocking meetings which were held in Chiang Mai, event. The team at AIBD understands Thailand from 18 to 20 August 2015 its responsibility of putting together a accepted many plans for making the quality event in conjunction with the Institute more relevant to its members. Korean hosts, Ministry of Science, ICT Amongst these ideas were conducting in- and Future Planning (MSIP). depth research into areas of interest to broadcasters and starting a secondment AIBD has also been trying to maintain programme. and improve quality in its trainings and activities. It is an ISO 9001:2008 Since the Asia Media Summit in May this and ISAS BCP 9001:2010 certified year, when the new Director Chang Jin organisation. Periodic internal and took over, AIBD has already added a few external quality audits have motivated more initiatives to improve its services the Institute’s employees to be on their to the broadcasting industry in the Asia- toes to achieve commendable results. Pacific region. These include publishing of the AMS Proceedings, closer ties with Talking of AIBD’s employees, this ABU, planning more activities, etc. At small team can boast of gender equal- this point, these may be looked at as ity – something that UNESCO supports. grammes customised to each country’s small steps, but plans are afoot to make UNESCO’s urge for greater participation population work well with the audience. an impact. of women in media was highlighted by That is one of the many key thoughts the international organisation’s represen- behind such workshops. One such initiative was the screening of tative during the GC this year. programmes that won the AIBD Awards Interestingly, children’s programmes also and came runners-up. The screenings AIBD’s new Executive Board (EXBO) was have long shelf life. But to re-telecast and interactions, a new initiative during also elected during the GC. Maldives such programme in part or in full, one the GC, evinced a lot of interest amongst has been chosen as the Chairman of the must have a good archiving system the delegates. In fact, this interest EXBO and to add to their celebrations, in place. Therefore, it is a must that has made members ask for better the country’s representatives were happy channels understand the best methods promotion of the Awards so that there to carry back one of the AIBD Awards to archive their content. An AIBD/Prasar are more entries and bigger competition. won by their radio programme. Bharati workshop, held in July this year, Interestingly, the number of programmes tackled this subject effectively. This vying for the AIBD Awards 2015 in the To keep up such good work, AIBD hands-on workshop was well-received by radio categories outnumbered those in organised a workshop for children’s pro- the participants. television. Not just quantity, the quality grammes in collaboration with the Public of programmes was commendable as Service Media (PSM) and Television And lastly, inspiring nations is not just in well. As one of the juries remarked, Maldives (TVM) which was sponsored the hands of great orators and statesmen; “Radio does require a lot of creativity by Norwegian Broadcasting Corporation even music, and indeed broadcasting of to conjure up an image in the minds (NRK). The consultant for the workshop it, can do the trick. Read the report on ‘I of the listeners.” That creativity was on came back with some very good words am Korea’ concert to know more in this abundant display amongst the entries. for the enthusiastic team. Children’s pro- edition of the Broadcaster. Cover page picture (3 VIPs from left to right): H. E. M. L. Panadda Diskul, Minister attached to the Prime Minister’s Office and Permanent Secretary to the Prime Minister’s Office,2 the Kingdom of Thailand (H.E. speaking to the Inaugural Ceremony in the next picture); Mr Suriya Prasatbuntitya, Chiang Mai Governor and Mr Apinan Juntarangsi, Director-General of National Broadcasting Services of Thailand (PRD) GC 2015/Broadcaster Inaugural Session Indonesia and President of the AIBD General Conference, delivered the welcoming remarks. She said that broadcast organisations need a winning team in the competitive media landscape where audiences demand quality programmes and greater engagement. “AIBD as a training institute can help build that winning team capable of fostering a performance-drive culture and eliciting business results in the organisation.” Mrs Niken said. She also said that the broadcast media needs a pool of competent, innovative, and committed employees and managers ready to deal with the demands and benefits of the changing media landscape for long-term growth, greater customer satisfaction and meaningful contribution to development. Ms Ito Misako, Regional Advisor for Share Best Communication and Information in Asia, UNESCO Asia-Pacific Regional Bureau, Bangkok, also spoke during the inaugural Practices in Media ceremony. She urged broadcasters in the region Broadcast organisations need to share In his speech, the Minister praised to help achieve gender equality in best practices and promote profes- AIBD’s efforts to inspire and enhance media, work for a free and safe working sionalism to catch up with trends in professional skills in the broadcasting environment of journalists and promote the fast-changing media landscape and community. media self-regulation. better serve their modern audiences, particularly young consumers of old and “I am convinced that laying down the fun- “Understanding these ongoing challeng- new media. damentals of professionally and socially es and finding a way forward is on us”, responsible media will smooth the path she said. They must also pay special attention to in achieving our common goal of promot- their corporate social responsibility in ing a decent life, and a better and more She added that UNESCO will support educating their audiences, and promot- peaceful society shared by all”, he said. all the efforts to promote freedom of ing media ethics and media literacy in expression, media development and today’s digital world. Mr Apinan Juntarangsi, Director-General access to information and knowledge for of the National Broadcasting Services making vibrant the media landscape in AIBD is in a distinct position to of Thailand, the Government Public Asia-Pacific. contribute substantially to deal with Relations Department, Kingdom of these challenges, said M.L. Panadda Thailand, delivered the opening remarks. A highlight of the Inaugural Ceremony Diskul, Minister attached to the Prime He stressed the important role of media was the presentation of the four AIBD Minister’s Office, Kingdom of Thailand, in in today’s society, saying that AIBD can Awards 2015 for Best TV Programme on his keynote address during the inaugural further build the capacity of broadcasters Encouraging Youth Empowerment and ceremony of the 41st Annual Gathering to deal with the major transformation in Best TV Programme on Creative Ways /14th AIBD General Conference and the media landscape. to Harness Energy, and Best Radio Pro- Associated Meetings held on 18 August gramme on Highlighting Science to the 2015 in Chiang Mai, Thailand. He thanked the Governor and people of Public and Best Programme on Putting Chiang Mai for their hospitality in helping Spotlight on Teachers in Society. Minister M.L. Panadda Diskul is also host this year’s AIBD General Conference the Permanent Secretary to the Prime and Associated Meetings and urged del- The inaugural ceremony ended with Minister’s Office. egates to enjoy the charm and outstand- a dinner and cultural programme ing culture of Chiang Mai. highlighting Thai cultural dances and Some 50 delegates attended the in- songs from Chiang Mai. augural ceremony which was formally Mrs Dra Rosarita Niken Widiastuti, declared open by the Minister. President Director of Radio Republik 3 Broadcaster/GC 2015 AIBD Activities Media Summit and the public service broadcasting initiatives. IPPTAR co-organised with AIBD the annual International Conference on AIBD’s Broadcast Training (ICBT) in Kuala International Partnership Lumpur. The third ICBT took place on 5-6 February 2015. Gain Momentum With the theme “Creative Content – Maximising Business Value and Audience Experience,” the two-day ICBT AIBD’s close collaboration with govern- Summit 2015 in Kuala Lumpur and the conference attracted more than a hundred ments and international, regional and na- 27 training activities benefiting close to local and foreign delegates. Among its tional broadcasting organisations gained 700 broadcasters from 46 countries and recommendations were for AIBD and a strong momentum during the last 12 regions in Asia-Pacific and beyond. its partners to help identify high quality months, enabling the Institute’s members trainers, offer new training methods to benefit from various training activities Among its international partners were for broadcasters and assist broadcast and conferences. the Tun Abdul