Asia-Pacific Institute for Broadcasting Development Kuala Lumpur
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Asia-Pacific Institute for Broadcasting Development January 2016 Kuala Lumpur, Malaysia VOLUME 15 NO.1 ISSN: 1675 - 4751 Broadcaster Editorial Catalyst for Positive Change in Media Development AIBD welcomes 2016 with a renewed To assist members in human resource peace and in times of emergency and commitment to its initiatives in media development, AIBD, with support from disaster. development. Its efforts will continue partners and funding institutions, to focus, among others, on three core conducted workshops dealing with With the theme “Radio in times of activities: developing AIBD’s capacity production of online content for children, emergency and disaster”, the celebration to deliver services appropriate to its fundamentals of broadcast engineering, becomes relevant as natural disasters members’ needs, providing diverse digital audio basics, HDTV lighting, are on the rise worldwide. It encourages training opportunities to upgrade skills digital radio transmission, and radio and stakeholders like media to get engaged, of broadcast staff at various levels, social media among others. Experts from especially those in Asia and the Pacific, and supporting relevant advocacies big and successful media organisations home to some of the most damaging to enhance media’s role in societal in developed countries shared their disasters in recent decades, with alarming development. expertise and experience in these consequences for human welfare. workshops. This issue of the Broadcaster reflects The Broadcaster also features the those efforts. The Broadcaster also highlights some agenda of the Asia Media Summit 2016, important advocacies that AIBD a platform for discussion and debate To build the strength of the organisation, supports in cooperation with United on media issues and their impact on AIBD remains committed to the de- Nations agencies. Among them is the industry and society, and for networking mands of the Quality Management Cer- promotion of the UN 2030 Agenda among broadcasters. With the theme tificate, ISO BCP 9001:2010. The ISO for Sustainable Development, the 17 “New Horizons for Media Content: Asia certificate was recently re-issued to the Sustainable Development Goals and 169 and Beyond”, the AMS will be held at Institute, a reflection of its competence targets, a global plan of action to create the metropolitan city of Incheon, the and credibility in pursuing initiatives in a more sustainable and resilient world third largest city of the Republic of South media development in the region. by strengthening universal peace and Korea, on 24-26 May 2016. eradicating poverty in all its forms and To operate effectively and consolidate dimensions by 2030. In ushering in the New Year, AIBD will its operations, AIBD continues to source work with members and partners to additional partnership and support from AIBD will also assist in the celebration of pursue innovative and effective services current and potential partners. In recent World Radio Day that will culminate on to members and the media industry, months, it has engaged with ABU to tap 13 February 2016. UNESCO launched in order to strengthen its role as a each other’s expertise in upgrading skills this event to highlight how important catalyst for positive change in media and competence of members in various radio is in our lives, in both times of development. areas of broadcast operations. When attending recent industry assemblies, AIBD officials seized opportunities to talk with old and new partners on prospective collaborations. The Institute is also beefing up its research capability by launching this year the AIBD Annual Media Research (AAMR) project, an initiative that covers research and comparative studies of the state of broadcasting and new media in Asia-Pacific. Three surveys are designed to generate key data and statistics regarding the state of electronic media in its member countries. These are the National Media Survey, the Broadcaster Survey and the Audience Media Consumption Survey. 2 Broadcaster AIBD Annual Media Research Project Starts in 2016 By Mr Saqib Sheikh Programme Manager, AIBD AIBD will launch this year the AIBD policy in the Asia-Pacific region, and analogue/digital or FM/AM, number of Annual Media Research (AAMR) project, collaborate on electronic media research. channels, organisation’s use of social an initiative that covers research and media, etc. comparative studies of the state of This project was first announced to broadcasting in Asia-Pacific and of members at the 41st Annual / 14th The third activity is the Audience Con- other broadcasting issues relevant to its General Conference held in Chiang Mai, sumption Survey, which will be carried member countries. Under this project, Thailand from 18 to 20 August 2015. out through the assistance of the broad- the Institute will organise the collection, cast training and research institutions in analysis and dissemination of information The first activity is the National Media the Asia-Pacific region. It will generate on broadcasting and related topics. Survey that will be sent to the respective data on audience media consumption Ministries of Information and Communi- habits, such as the average use per day For its launching activity, the AIBD will cation of the 26 AIBD member countries. of TV, radio and social media, among conduct three surveys that will generate This survey will generate statistics on the sample populations to be conducted by key data and statistics regarding the nationwide state of broadcasting, such the institutions, and the results sent state of broadcasting in all its member as the total number of TV/radio stations, back to AIBD. countries. Different organisations will total population with TV sets and radio serve as respondents for these surveys. receivers, etc. The three surveys will be sent in January 2016 to the various organisations. AIBD The AAMR fulfils AIBD’s mandate under The Broadcaster Review Survey will be will collect and analyse the survey results the Agreement establishing the Institute the second initiative that aims to solicit and disseminate them at the upcoming and amended in July 1999 that calls on information from AIBD members and Asia Media Summit to be held in the Institute to promote discourse and affiliates about their specific operations, Incheon, Korea from 24-26 May 2016. dialogue to influence electronic media such as whether their transmission is 3 Broadcaster United Nations Sustainable Development Goals How Media can Help UN’s Agenda for SDGs By Mr Jose Maria Carlos Editor, Broadcaster Magazine, AIBD Broadcast, print and online media face a new mandate to push forward the United Nations 2030 Agenda for Sustainable Development, a global plan of action to create a more sustainable and resilient world by strengthening universal peace and eradicating poverty in all its forms and dimensions by 2030. This mandate revolves around three key tasks for media. First, media should help create and disseminate information about the Agenda and its 17 Sustainable demands, among them the Bangkok on the UN Millennium Development Development Goals and 169 targets. Declaration 2003 + 1, an AIBD initiative Goals (MDGs). Its major partners in this Second, media can trigger changes in to help develop a more robust broadcast yearlong project were the UN Economic policy and legislation. And three, media environment relevant to nation-building. and Social Commission for Asia and the should help bridge the gap between Pacific (UNESCAP), UN Development communities and governments in the No less than the United Nations has Programme (UNDP) and the Asian attainment of this Agenda. taken notice of these initiatives by AIBD. Development Bank (ADB). By accomplishing these tasks, media In his inaugural message during the Asia Open to radio, TV, print and online media, organisations can make a difference Media Summit in Manado, Indonesia on journalists from Asia-Pacific sent their in shaping how people think and act 29 May 2013, United Nations Secretary materials dealing with tracking progress about the many development issues that General Ban Ki-moon said: “I commend on the MDGs, offering a human face of confront their communities. AIBD for staging this annual meeting and MDGs and examining and recommending for partnering with the UN on several changes needed in achieving the MDGs. Fundamental rights such as access to fronts, including training journalists and information and freedom of expression, promoting awareness about UN priority Such initiatives can be replicated as an described in Article 19 of the Universal issues… I urge participants to examine effort to generate better awareness and Declaration of Human Rights, are how the broadcast industry can further understanding of the 17 Sustainable prerequisites to ensure these tasks can narrow the digital divide so critical in Development Goals among journalists be delivered effectively. ensuring that everyone, regardless of and to recognise their contributions in income, language or background, could advocating for the SDGs. AIBD and Development Activities enjoy equal access to information.” AIBD is no stranger to supporting initia- In a Resolution adopted by the General tives on development, among them the In celebration of AIBD’s 30 years of Assembly on 25 September 2015, UN Millennium Development Goals (MDGs), service to broadcasting in 2007, Mr members resolved to tap all countries the precursor of the 17 Sustainable De- Koichiro Matsuura, former Director Gen- and stakeholders, including media, velopment Goals