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Las Potencias Globales Del Comercio Detallista 2018 Cambio Transformador, Comercio Revitalizado Contenido

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Las Potencias Globales Del Comercio Detallista 2018 Cambio Transformador, Comercio Revitalizado Contenido Las potencias globales del comercio detallista 2018 Cambio transformador, comercio revitalizado Contenido Estadísticas rápidas de las Top 250, FY2016 4 Las tendencias del comercio detallista: Cambio transformador, comercio revitalizado 5 El comercio detallista a través de la mirada de los consumidores jóvenes 8 Una retrospectiva: entonces y ahora 10 Perspectivas económicas mundiales 12 Notas destacadas de los Top 10 16 Las 250 potencias detallistas Top mundiales 18 Análisis geográfico 26 Análisis por sector de productos 30 Los recién llegados 33 Los 50 más rápidos 34 Metodología del estudio y fuentes de información 39 Notas al pie de página 43 Contactos 47 Las potencias globales del comercio detallista identifica a las 250 compañías más grandes de este sector en todo el mundo de acuerdo con datos públicos disponibles para el FY2016 (años fiscales terminados en junio del 2017), y analiza su desempeño a través de geografías y sectores de productos. También ofrece una perspectiva económica global y estudia a los 50 detallistas de más rápido crecimiento y a los nuevos participantes en las Top 250 en los últimos quince años. El informe de este año se enfoca en el tema “Cambio transformador, comercio revitalizado”, analizando las últimas tendencias del comercio y el futuro del sector detallista a través de la mirada de los consumidores jóvenes. En esta edición número 21, habrá una revisión retrospectiva de cómo han cambiado las Top 250 en los últimos 15 años. 3 Estadísticas rápidas de las Top 250, FY2016 Crecimiento de ingresos Margen de utilidad detallistas de 5 años neta compuesta (Tasa de crecimiento US$4.4 anual compuesto CAGR de FY2011-2016) trillones 3.2% Ingresos detallistas 4.8% totales de las Top 250 Ingreso mínimo Top 250 detallistas detallista requerido US$17.6 con operaciones para estar entre en el extranjero billones las Top 250 Tamaño promedio 66.8% de las Top 250 US$3.6 (ingresos detallistas) billones Crecimiento de ingresos detallistas compuesto 3.3% 22.5% 10 año tras año Rendimiento Participación por Número promedio compuesto ingresos totales de de países con 4.1% sobre activos operaciones de operaciones detallistas en el detallistas por extranjero compañía Fuente : Deloitte Touche Tohmatsu Limited. Las potencias globales del comercio detallista 2018. Análisis del desempeño financiero y operaciones para los años fiscales que terminaron hasta junio 2017 usando los reportes anuales de la compañía, la base de datos Planet Retail y otras fuentes públicas 4 Las potencias globales del comercio detallista 2018 | Las tendencias de las ventas detallistas Las tendencias del comercio detallista: Cambio transformador, comercio revitalizado Es un tiempo de transformación en el comercio detallista. El comprador este tiempo de cambio y transformación. Se requerirá de innovación, ahora ocupa el asiento del conductor, habilitado por la tecnología colaboración, consolidación, integración y automatización para para mantenerse constantemente conectado y más empoderado revitalizar el comercio, impactando profundamente la manera en que nunca antes para impulsar los cambios en el comportamiento que los detallistas hacen negocios en la actualidad, y lo harán en el de compra. El Everywhere commerce o la tendencia de comprar de futuro. todo desde cualquier lugar en cualquier momento se ha arraigado, Construyendo capacidades digitales de clase mundial permitiendo a los consumidores hacerlo, ya sea en tiendas, en línea, por móvil, por activación de voz o dando un clic y recogiendo Los detallistas de todo el mundo se están adaptando en tienda. rápidamente al hecho de que, desde la perspectiva del consumidor, la compra no se trata de tiendas La disrupción de los modelos comerciales tradicionales en la versus clics, o de un canal versus otro. Al contrario, industria detallista ha dado paso a un cambio transformador sin los consumidores no creen en el canal. Su trayecto hacia la precedentes –el cambio en línea y fuera de línea para servir mejor compra y la investigación previa a la misma es un proceso fluido a a los compradores más exigentes y redefinir la experiencia del lo largo del camino y lo hacen tanto en línea como en tienda física. cliente. Las innovaciones y las transformaciones están ocurriendo con mayor rapidez y cantidad que nunca, presentando retos La cantidad de influencias digitales que los consumidores gastan para los detallistas, acostumbrados a equilibrar las métricas de es una verdadera revelación. En el informe de 2016 La nueva brecha desempeño convencionales, como el crecimiento, la rentabilidad digital Deloitte descubrió que las interacciones digitales y la productividad del espacio. influyen en 56 centavos de cada dólar gastado en tiendas físicas,2 por encima de los 36 centavos tres años antes.3 Además, Sin embargo, los estándares están cambiando, ya que algunos las personas que compran usando diferentes métodos –incluidos de los detallistas más ágiles y de más rápido crecimiento del en línea, dispositivos móviles y visitas a una tienda física– gastan más mundo –reconocidos disruptores de la industria como Amazon del doble que aquellos que solo compran en tiendas físicas, según el y JD. com– renuncian activamente a su búsqueda de rentabilidad estudio La oportunidad omnicanal de Deloitte.4 a corto plazo y en su lugar se enfocan en la adquisición del cliente, la expansión de primera línea, y el dominio detallista. Esto significa que los detallistas deben planear, diseñar estrategias Los detallistas establecidos y consolidados podrían estar en y ejecutar de manera adecuada y global en todos los canales, riesgo de perder clientes y participación de mercado frente a independientemente de si la venta final ocurre en la tienda o en estos disruptores que tienen la habilidad de explotar su agilidad línea. Una experiencia de compra tersa y sin problemas ya no es algo organizacional y operativa. que “sería bueno tener”, sino un imperativo. Y es una razón clave por la que los detallistas en todo el mundo están invirtiendo en línea y Las tiendas se están cerrando a medida que el gasto detallista se en plataformas digitales. enfoca a la compra en línea a un ritmo meteórico, se revierte por el gasto en servicios, y algunos detallistas generalmente pierden el Hoy más que nunca, la industria detallista está llena de ejemplos de favor de los consumidores. De hecho, los Estados Unidos vivieron empresas que crean, compran o se asocian para obtener las tan un número récord de cierres de tiendas en 2017, con 6,885 tiendas necesitadas capacidades de comercio electrónico. El ascenso rápido que ya habían cerrado sus puertas antes del 1 de diciembre.1 más notable en el ranking de los Top 250, es Amazon que pasó del número 186 en su debut en el FY2000, al número 6 en el informe de Entre los que están reorganizando su base de tiendas se encuentran este año. El gigante detallista hoy es más grande y más poderoso Macy’s, J. C. Penney, Sears/Kmart y una gran cantidad de especialistas que nunca. Continúa ingresando a nuevos mercados, expandiendo en ropa con sede en centros comerciales. Las tiendas de todo el categorías de productos y probando nuevas tecnologías y mundo se enfrentan a un destino similar, ya que los detallistas conceptos, dejando a su paso un camino de disrupción. cierran tiendas no rentables para enfocarse en sus ubicaciones más productivas y prometedoras. En lo que podría ser uno de sus movimientos más importantes hasta la fecha, Amazon obtuvo una presencia instantánea en Las reglas de la venta detallista de hecho están siendo reescritas en 5 Las potencias globales del comercio detallista 2018 | Las tendencias de las ventas detallistas tiendas cuando compró el supermercado natural Whole Foods Ocado y aprovechar la plataforma tecnológica de este último para Market en agosto de 2016. El acuerdo le da a Amazon acceso a más lanzar un negocio de comercio electrónico en Francia.16 En España, de 450 puntos para recoger físicamente los productos y centros DIA se está asociando con el detallista de descuento en línea de distribución de “comida fresca” ubicados en todos los EE. UU. MeQuedoUno para expandir su oferta de comercio electrónico en La detallista también está preparando para el mejor momento su electrónica y otros artículos para el hogar.17 concepto de tienda de conveniencia Amazon Go sin pagar en caja. Mientras tanto, desde que se anunció la combinación de Amazon/ Solo una tienda ha estado en modo de prueba por parte de los Whole Foods, parece que no pasa un día en los EE. UU. sin que otro socios de la compañía desde principios de 2017. jugador de supermercados se alinee con el proveedor Instacart en la entrega de abarrotes a domicilio. La cada vez más extensa e impresionante lista de detallistas de Instacart incluye a Kroger, Price La combinación de tiendas físicas y clics compensa el Chopper, Publix, Stop & Shop, Wegmans e incluso el fuerte vendedor tiempo perdido de rebajas Aldi. Recientemente, Instacart cruzó al norte de la frontera, El resto del mundo detallista no va a quedarse de forjando una alianza de comercio electrónico con el mayor abarrotero brazos cruzados viendo cómo escala Amazon en canadiense, Loblaw.18 los rankings y acapara una mayor participación de Curiosamente, Amazon ha estado ocupado diseñando algunas mercado. Muchos de los jugadores que inicialmente se asociaciones propias para tratar de resolver el enigma de la entrega mantuvieron al margen, sin poder seguir el ritmo de las tendencias del último tramo. El gigante detallista amplió su colaboración con digitales, ahora están recuperando el tiempo perdido a lo grande. Morrison’s, el abarrotero del Reino Unido, para entregar los comestibles Un estudio reciente encuentra que las ventas mundiales de comestibles a los compradores del área de Londres.en una hora.19 En los EE. UU., a través de canales de comercio electrónico subieron 30 por ciento Amazon se está emparejando con varios sitios de recetas para en el último año.5 Los países que lideran este crecimiento fueron comprar, incluyendo Allrecipes,20 EatLove,21 y Serious Eats,22 para China (+ 52%), Corea del Sur (+ 41%), Reino Unido (+ 8%), Francia (+ 7%), agregar servicios de compra y entrega, generalmente a través de su Japón y EE.
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