DOCSLIB.ORG

Facebook Advertiser Report-US-V2

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Facebook Advertiser Report-US-V2 Facebook Report: US H1 2019 BROUGHT TO YOU BY Introduction With Pathmatics Explorer, analyzing Facebook advertisers in the United States has never been easier! This year we have composed similar reports for countries like Germany, Canada and the UK in order to benchmark which advertisers top the charts in each region—and if there are any significant overlaps. Data from Pathmatics Explorer, United States only, 1-1-19 through 6-30-19. Accessed 9-2019. 2 | Facebook Report: US Facebook in the US YTD 2019 A majority of top advertisers on this list for the US 140 Million partake in similar creative strategies; brands are implementing more hashtags, emojis as well as 120 Million moving their business towards environmental sustainability. This strategy is most likely in an effort to 100 Million reach one of the largest target markets in this digital age: Millennials. 80 Million All data in this report is collected from Pathmatics 60 Million Explorer, January 1, 2019 - June 30, 2019. At the date of publication, Pathmatics Explorer collects data across 40 Million desktop display, desktop video, mobile display, mobile video, native, and Facebook. This report explicitly 20 Million reviews Facebook advertising. 0 Data from Pathmatics Explorer, United States only, 1-1-19 through 6-30-19. Accessed 9-2019. 3 | Facebook Report: US Top US Facebook Advertisers of 2019 The monster brand’s creative strategy primarily utilizes Link Post ads—spending over $22 Million on this type of ad—to promote their web services like Amazon Prime, and Amazon Echo (the company’s smart house device, personal assistant, #10 and speaker). Amazon Creative Type Breakdown Amazon goes further, implementing hashtags and popular Prime TV posters like The Marvelous Mrs. Maisel, Transparent, Link Post $22.9 M Spend: $48.5 Million + and Catastrophe,’ to engage larger audiences and Video Post $11 M encourage a bigger viewership of Amazon Prime’s original Carousel Post $6.8 M Impressions: 4.8 Billion + shows and movies. Unknown Post Type $6.3 M Unique Creatives: 6k + Status Post $1.6 M The brand allocates about 35% of their digital dollars on Other $139 K Facebook, spending over $48 Million in the first half of this year. Targets: Males; iOS Users Looking toward the second half of this year, Amazon appears to be on a slight downward trend, spending 8% less in August First up on this year’s list of top US advertisers is everyone’s favorite delivery service Amazon! of this year than August of 2018. Amazon—considered one of the ‘Big Four’ technology companies along medium-sized businesses and promote sustainability practices to with Google, Apple and Facebook—has created more than 125 jobs in protect the environment, it’s no surprise Amazon has made it on this the US every day over the last 5 years, investing over $100 billion in the US year’s list of top advertisers in the US. alone according to their website. In efforts to empower small and Data from Pathmatics Explorer, United States only, 1-1-19 through 6-30-19. Accessed 9-2019. 4 | Facebook Report: US The monster brand’s creative strategy primarily utilizes Link Post ads—spending over $22 Million on this type of ad—to promote their web services like Amazon Prime, and Amazon Echo (the company’s smart house device, personal assistant, and speaker). Amazon goes further, implementing hashtags and popular Prime TV posters like The Marvelous Mrs. Maisel, Transparent, and Catastrophe,’ to engage larger audiences and encourage a bigger viewership of Amazon Prime’s original shows and movies. The brand allocates about 35% of their digital dollars on Facebook, spending over $48 Million in the first half of this year. Looking toward the second half of this year, Amazon appears to be on a slight downward trend, spending 8% less in August of this year than August of 2018. Amazon—considered one of the ‘Big Four’ technology companies along medium-sized businesses and promote sustainability practices to with Google, Apple and Facebook—has created more than 125 jobs in protect the environment, it’s no surprise Amazon has made it on this the US every day over the last 5 years, investing over $100 billion in the US year’s list of top advertisers in the US. alone according to their website. In efforts to empower small and Data from Pathmatics Explorer, United States only, 1-1-19 through 6-30-19. Accessed 9-2019. 5 | Facebook Report: US #9 Next up on our list is Wells Fargo. Headquartered in San Francisco, California, Wells The world-wide financial brand channels a whopping 83% of their Wells Fargo & Company Fargo is the world’s 4th largest bank by market capitalization and the 4th largest social spend towards Facebook. Earlier this year in April, Wells Fargo bank in the US by total assets. increased spending in alignment with other large card issuers like Spend: 52 Million + AmEx and Capital One, channeling their social spend towards Wells Fargo’s creative strategy takes the more traditional route, implementing paying social ‘Influencers’ to promote their financial services on Impressions: 5 Billion + conventional imagery of the company’s products, or apps, and messaging that various platforms as a strategy to reach younger customers, reinforces the company’s vision. However, the big name bank takes advantage of according to an article by The Wall Street Journal. Unique Creatives: 2 k + the new digital age, by focusing their creative strategy primarily on Link Post ads (47%). However, Wells Fargo steps outside the norm and also utilizes The reason for this shift toward social? The next generation of Targets: Males; Android Users Carousel Post ads (41%) in the promotion of their mobile app! consumers is pegged for their high spending tendencies on travel, dining, and entertainment, making them prime targets for credit-card issuers. Creative Type Breakdown Link Post $24.4 M Carousel Post $21.5 M Video Post $7 M Other $64 K Next up on our list is Wells Fargo. Headquartered in San Francisco, California, Wells The world-wide financial brand channels a whopping 83% of their Fargo is the world’s 4th largest bank by market capitalization and the 4th largest social spend towards Facebook. Earlier this year in April, Wells Fargo bank in the US by total assets. increased spending in alignment with other large card issuers like AmEx and Capital One, channeling their social spend towards Wells Fargo’s creative strategy takes the more traditional route, implementing paying social ‘Influencers’ to promote their financial services on conventional imagery of the company’s products, or apps, and messaging that various platforms as a strategy to reach younger customers, https://www.wsj.com/articles/c reinforces the company’s vision. However, the big name bank takes advantage of according to an article by The Wall Street Journal. redit-card-issuers-boost-spen the new digital age, by focusing their creative strategy primarily on Link Post ding-on-social-media-ads-115 ads (47%). However, Wells Fargo steps outside the norm and also utilizes The reason for this shift toward56011801 social? The next generation of Carousel Post ads (41%) in the promotion of their mobile app! consumers is pegged for their high spending tendencies on travel, dining, and entertainment, making them prime targets for credit-card issuers. Data from Pathmatics Explorer, United States only, 1-1-19 through 6-30-19. Accessed 9-2019. 7 | Facebook Report: US T-Mobile’s creative strategy substantially focuses on Link Post ads (84%), where a majority of creatives promote the company’s digital services, features and new products, such as the Iphone XR and the Iphone One Plus 7pro. In addition, the major brand incorporates hashtags, like “#Uncarrier,” #8 in the promotion of their products, and interestingly, tackles the news of their $26 Billion merger with Sprint head-on, in a series of ads about the upcoming changes. In the eighth spot on this year’s list of top US advertisers for the first half of 2019 is T-Mobile T-Mobile. Covering 99% of Americans with their 5G network, the telecommunications In comparison to last year, T-Mobile has increased their spend by over half of last year’s expenditure in 2018—a 110% increase in T-Mobile’s social spend. company stands by their tagline of “Changing wireless for good,” taking action in Spend: $53 Million + support of disaster relief efforts, renewable energy initiatives, career assistance, This year, T-Mobile has designated 78% of the company’s digital dollars towards Facebook. This past April, data from Pathmatics Explorer reveals a community support for service members and families and much more! Impressions: 5 Billion + 45% drop in T-Mobile’s social spend followed by a rapid spend increase in May. This skyrocket in the brands social spend is most likely in relation to ‘ https://www.whistleout.co Un-carrier,’ the partnership of T-Mobile and Sprint’s networks ultimately delivering unprecedented high service revenues, as relayed by a recent A recent article from Whistle Out reveals why many customers love T-mobile; from m/CellPhones/Guides/t-m T-mobile press release. Unique Creatives: 2.9 K + offers encompassingobile-cell-phone-plans-p sold coverage, all-inclusive pricing (including taxes and fees), to low-cost unlimitedros-and-cons plans, international perks AND a Netflix subscription on Targets: Males; Android Users multi-line plans, what’s not to like? Creative Type Breakdown Link Post $44.6 M Video Post $4.4 M Carousel Post $2.1 M Unknown Post Type $1.2 M Status Post $817 K Other $218 K Data from Pathmatics Explorer, United States only, 1-1-19 through 6-30-19.
Load more

Recommended publications
  • Moosejaw Market Expansion Into France
    Bowling Green State University ScholarWorks@BGSU Honors Projects Honors College Spring 5-17-2019 Moosejaw Market Expansion into France Rachel Renou [email protected] Follow this and additional works at: https://scholarworks.bgsu.edu/honorsprojects Part of the Business Administration, Management, and Operations Commons, E-Commerce Commons, International Business Commons, and the Marketing Commons Repository Citation Renou, Rachel, "Moosejaw Market Expansion into France" (2019). Honors Projects. 439. https://scholarworks.bgsu.edu/honorsprojects/439 This work is brought to you for free and open access by the Honors College at ScholarWorks@BGSU. It has been accepted for inclusion in Honors Projects by an authorized administrator of ScholarWorks@BGSU. 1 Moosejaw Market Expansion into France Rachel Renou Honors Project Submitted to the Honors College at Bowling Green State University in partial fulfillment of the requirements for graduation with UNIVERSITY HONORS DATE Dr. Zhang Management Department; College of Business, Advisor Dr. Gremler Marketing Department; College of Business, Advisor 2 Table of Contents Executive Summary…………………………………………………………………………….....3 Introduction………………………………………………………………………………………..4 Background……………….…………………………………………………………………….....5 Country Analysis………………………………………………………………………...…….….8 Political Environment……………………………………………..………………..…..…8 Social/Cultural Environment………………………………………………………….....11 Industry/Business Analysis…………………………………………………………………..….16 Five Forces Analysis……………………………………………………………………….....….22 SWOT Analysis……………………………………………………………………………….....27
    [Show full text]
  • A Perfect Score the Airport As Travel- Ers Posted Video and Photos Online Jasper High School of Officers with Their Junior Earns Perfect Weapons Drawn
    INSIDE TODAY: Top Trump aide exiting: First shoe to drop in wider shuffle? / A8 MAY 31, 2017 JASPER, ALABAMA — WEDNESDAY — WWW.MOUNTAINEAGLE.COM 75 CENTS CURRY HIGH SCHOOL BRIEFS Armed man at Orlando airport in An impactful gift police custody Bush Hog donates mower to Curry ag program Police say a gun- man at the Orlando By JAMES PHILLIPS “We are very thankful for the kind- International Airport Daily Mountain Eagle ness that has been shown to our pro- has been taken into gram,” said Stephen Moore, ag CURRY — The agriscience program instructor and Future Farmers of custody and that at Curry High School recently received America advisor at Curry High. “This everyone is safe. a large donation from an Alabama- is a big deal for our turf management Orlando police based company. students.” Bush Hog, based in Selma, presented During the 2016 school year, 30 of said a call about an CHS with a professional level, zero- Daily Mountain Eagle - James Phillips armed man came in the 120 agriscience students at Curry turn mower for the turf grass manage- received their turf management cre- Rep. Connie Rowe, right, and Dorman Grace speak to about 7:30 p.m. and ment certification aspect of the dential, which gives students a founda- Curry High officials and students Friday to announce the situation was re- program. The mower is an estimated See CURRY, A7 donations to the school’s agriscience program. solved nearly three value of $6,000. hours later, after a crisis negotiator was called in to INSIDE help. The situation created confusion and uncertainty at A perfect score the airport as travel- ers posted video and photos online Jasper High School of officers with their junior earns perfect weapons drawn.
    [Show full text]
  • Walmart Inc. Takes on Amazon.Com
    For the exclusive use of Q. Mays, 2020. 9-718-481 REV: JANUARY 21, 2020 DAVID COLLIS ANDY WU REMBRAND KONING HUAIYI CICI SUN Walmart Inc. Takes on Amazon.com At the start of 2018, Walmart faced critical decisions about its future as e-commerce continued to explode. Walmart just lost its long-held crown as the most valuable retailer in the world to online leader Amazon. With Amazon’s recent acquisition of Whole Foods for $13 billion, Amazon moved aggressively into the offline world to challenge Walmart in its biggest business, grocery. Walmart was not standing still, making moves like buying Jet.com for $3 billion in 2016. While Walmart’s U.S. e- commerce revenues grew to $11.5 billion in 2017, there was no debate in Bentonville, AR: Walmart remained far behind. The question for Walmart CEO Doug McMillon and Walmart.com head Marc Lore was how to respond to its most aggressive competitor ever (Exhibits 1a and 1b).1 Amazon The Early Years (1994–2001) Jeff Bezos founded Amazon in 1994 to exploit the Internet, still a relatively nascent technology. He determined that selling books online was most promising, because the number of titles available was greater than even the largest brick-and-mortar store could stock. Bezos and his wife drove west to start “Earth’s Biggest Bookstore” in Seattle, WA. Amazon offered 1 million titles for sale on its opening day in July 1995. Next year, the company had over 2.5 million book titles for sale, with revenue doubling every quarter (Exhibit 2).
    [Show full text]
  • Acquisitions: Walmart Vs Amazon Scott Imss
    University of Arkansas, Fayetteville ScholarWorks@UARK Finance Undergraduate Honors Theses Finance 5-2018 Acquisitions: Walmart vs Amazon Scott imsS Follow this and additional works at: http://scholarworks.uark.edu/finnuht Part of the Accounting Commons, Business Administration, Management, and Operations Commons, Corporate Finance Commons, E-Commerce Commons, and the Finance and Financial Management Commons Recommended Citation Sims, Scott, "Acquisitions: Walmart vs Amazon" (2018). Finance Undergraduate Honors Theses. 46. http://scholarworks.uark.edu/finnuht/46 This Thesis is brought to you for free and open access by the Finance at ScholarWorks@UARK. It has been accepted for inclusion in Finance Undergraduate Honors Theses by an authorized administrator of ScholarWorks@UARK. For more information, please contact [email protected], [email protected]. Acquisitions: Walmart vs Amazon by Scott T. Sims Advisor: Dr. Craig Rennie An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Finance and Accounting. Sam M. Walton College of Business University of Arkansas Fayetteville, Arkansas May 11, 2018 1 Executive Summary The retail industry is in the process of undergoing major change. Historically big box brick and mortar strategies have dominated, but this is changing in the age of impatience and instant gratification. As consumers want items more conveniently, online retail has taken hold with no semblance of anticipated decline. At the forefront of this transformation are two industry giants: Walmart and Amazon. Walmart finds itself on the side of brick and mortar with 11,718 physical retail locations worldwide. Amazon is dominating the online retail space with control of a staggering 44% of all US e-commerce sales in 2017.
    [Show full text]
  • Q3 2017 E-Commerce/Internet Retailing
    E-COMMERCE/INTERNET RETAILING Q3 2017 CONTACTS MERGER & ACQUISITION OVERVIEW Lisa Tolliver Due to the advantages e-commerce platforms are able to offer over traditional brick-and- Director mortar stores on price, convenience and product availability, websites are rapidly stealing (312) 674-4532 consumers from traditional retailers and leaving big box stores scrambling to keep up. [email protected] While some stores have had success building out their own e-commerce platform, many others are turning to acquisitions as a way to drive growth and compete with online Ted Polk behemoths like Amazon. Managing Director (312) 674-4531 Walmart, for example, spent $3.3 billion in August to acquire Jet.com, an online retailer [email protected] founded by former Amazon employees. Since then, the company has made at least four e-commerce acquisitions, including its June purchase of internet clothing brand Bonobos Parker Dwyer for $310 million. However, major superstores are not the only companies purchasing Associate online sellers in order to boost sales; M&A has been pervasive across the entire retail (312) 674-4533 industry. One notable example, PetSmart’s April acquisition of Chewy.com, a fast-growing [email protected] pet food and product site, represents the largest e-commerce acquisition to date at $3.35 billion. While many brick-and-mortar stores are expanding into e-commerce to complement their physical locations, some e-commerce sites are making moves to acquire physical stores in an effort to achieve the same sort of hybrid business model. In an attempt to reap some of the unique benefits of physical stores, Amazon recently spent $13.7 billion to acquire Whole Foods, representing its largest acquisition by a factor of more than ten.
    [Show full text]
  • Title of White Paper
    Food Fight: Discovering Eight Truths of the New Era of Retail CONTENTS 1.0 INTRODUCTION ............................................................................................................................................................... 2 2.0 RETAIL IS BROKEN AND MAJOR DISRUPTIONS ARE TO BE EXPECTED .................................................... 3 2.1 FOOD FIGHT .................................................................................................................................................................. 3 2.2 RETAIL TRUTH ............................................................................................................................................................. 5 3.0 SUCCESS GOING FORWARD IN RETAIL WILL REQUIRE HUSTLE AND GRIT ............................................ 5 4.0 POST CLIQUE LOGISTICS IS A BIG DEAL ............................................................................................................... 7 4.1 FOOD FIGHT .................................................................................................................................................................. 7 4.2 RETAIL TRUTH ............................................................................................................................................................. 9 5.0 IT IS NOT ABOUT BRICKS VS. CLIQUES, IT IS ABOUT BRICKS AND CLIQUES ..................................... 11 5.1 FOOD FIGHT ..............................................................................................................................................................
    [Show full text]
  • Credit Packet
    Credit Packet Yazdi Bagli 702 SW 8th St Sr Vice President Bentonville, AR 72716 Phone 479-273-4000 www.walmart.com Selected Wholly Owned Operating Affiliates: Walmart Inc Wal‐Mart Puerto Rico, Inc. Sam’s West, Inc. dba Sam’s Club Wal‐Mart Louisiana, LLC Sam’s East, Inc. dba Sam’s Club Wal‐Mart Transportation, LLC Wal‐Mart Stores Arkansas, LLC Walmart.com USA, LLC Wal‐Mart Stores East, LP Texas Retail Energy, LLC Wal‐Mart Stores Texas, LLC Vudu Entertainment, Inc. Benchmark Resources, Inc Blue Kingfisher, LLC Bonobos, Inc Shoebuy.com, Inc Hayneedle, Inc Jet.com Inc Liquidsky Software, Inc New Moosejaw, LLC Eloquii Design, Inc. Spatialand, Inc Store No. 8, LLC Parcel, Inc Picasso, LLC Altitude Collection, LLC BareWeb, Inc Years in Business: 58, Founded in 1962 State of Incorporation: Delaware 1969 Federal Tax ID: 71‐0415188 Dun & Bradstreet, Inc: #05‐195‐7769 Commercial Paper Rating: Moody’s P‐1 Standard & Poors A‐1 Long Term Debt Ratings: Moody’s Aa2 Standard & Poors A + Banking References: Wells Fargo See attached letter JP Morgan See attached letter Credit References: Niteo Products Megan Hendrix, Corporate Controller 1‐972 532‐1713 5949 Sherry Lane, Suite 540 Dallas, TX 75225 See attached letter Mars Wrigley Confectionery Kathryn R Spencer, Sr Sales Finance Manager 1‐908 852 1000 800 High Street Hackettstown, NJ 07840 See attached letter For more information on Walmart’s Board of Directors and Senior Management, please visit walmartstores.com/investors. For current financial information and public filings, please visit walmartstores.com/investors. Credit Packet States of Operation Walmart Inc (Corporation) 71-0415188 In States: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Illinois, Iowa, Kansas, Minnesota, Montana, Nebraska, Nevada, North Dakota, Oregon, South Dakota, Utah, Washington, Wyoming Sam’s West, Inc.
    [Show full text]
  • 2017 REPORT ROAD to INCLUSION Walmart Around the World Doug Mcmillon, President & CEO — Walmart Canada As of Sept
    CULTURE DIVERSITY & INCLUSION 2017 REPORT ROAD TO INCLUSION Walmart Around the World Doug McMillon, President & CEO — Walmart Canada As of Sept. 17, 2017 The Road to Market entry: 1994 Units: 410 Inclusion A MESSAGE FROM DOUG MCMILLON United States United Kingdom Market entry: 1962 Market entry: 1999 Units: 5,412 Units: 638 Japan Market entry: 2002 Mexico Units: 337 Market entry: 1991 This is an exciting time to be in retail. Technology is changing how we live, Units: 2,317 work and shop at an unprecedented pace, and customer expectations China Market entry: 1996 are higher than ever. In addition to finding great items at great prices, Units: 424 customers today also expect the shopping experience to be easy, enjoyable Guatemala Nicaragua Market entry: 2005 Market entry: 2005 and fast. To better serve them, we have to be innovative and agile, and Units: 232 Units: 95 India Market entry: 2009 we need a diverse workforce that is representative of those customers. El Salvador Honduras Units: 20 Market entry: 2005 Market entry: 2005 Just as we're reinventing how we serve customers, we have to examine what we Units: 91 Units: 101 We need diverse associates — associates with unique styles, experiences, could be doing better in terms of hiring and promoting associates and leaders identities, ideas and opinions — to help us stay out in front. We have to lead Costa Rica Puerto Rico Brazil with diverse backgrounds. What do we need to be doing — both as a company Market entry: 2005 Units: 48 Market entry: 1995 Units: 244 in talent. Throughout our history, it has always been our associates who have Units: 485 Nigeria Kenya Botswana Zambia Swaziland and as individuals — to make everyone feel his or her perspective is valued? Market entry: 2011 Market entry: 2011 Market entry: 2011 Market entry: 2011 Market entry: 2011 been the key to our success, and it will remain that way in the future.
    [Show full text]
  • PPCO Twist System
    SEPTEMBER/OCTOBER 2017 ERIK CALDWELL SVP, Supply Chain & Digital Operations Hudson’s Bay Company The Modern Supply Chain: Extraordinary Is The New Ordinary p. 12 Strategy 18 Tax Code 40 Technology 22 New Security Standards 24 Retail According to Uri The Truth About the Omni-Channel in 2017: 30 Minkoff, CEO & Cofounder Border Adjustment Tax From Measurement to Action Automation of Rebecca Minkoff Audio Media 36 Leadership Lessons 42 Epson just reinvented the POS printer category. Again. The new OmniLink® TM-T88VI allows retail and hospitality merchants to get ahead and stay ahead. To future-proof your POS printing, Epson introduces the TM-T88VI. It simultaneously connects to traditional PC-POS systems and mobile POS systems, and features Epson’s beacon1 support for distributed proximity-based printing and third party loyalty applications. Plus the TM-T88VI offers triple interface support, and has NFC2 support for easy Bluetooth pairing – all with the performance, reliability and effi ciency you’d expect from the industry leader. Create an amazing experience that will keep your customers coming back, again and again. epson.com/reinventpos Another Innovation from Epson Business Solutions EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. OmniLink is a registered trademark of Epson America, Inc. Apple is a trademark of Apple Inc., registered in the U.S. and other countries, and iBeacon is a trademark of Apple, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.
    [Show full text]
  • Las Positas College for Immediate Release
    Las Positas College For Immediate Release Media Contact: Guisselle Nunez (925) 485-5216 [email protected] g Las Positas College Debuts IT Support Professional Certificate through Grow with Google Partnership (Livermore, CA) - Las Positas College has been chosen as one of more than 25 community colleges to debut an IT Support Professional Certificate through Grow with Google, Google's initiative to create economic opportunities for Americans, and the nonprofit, JFF, which is funded through Google.org to provide support for learners in seven states (CA, IL, MI, NY, OH, TX, and WI). Launched in January on the Coursera learning platform, Google's IT Support Professional Certificate aims to train learners with no prior experience to be IT support professionals in about eight months. Almost 40,000 learners have enrolled in the online program since it began five months ago. "Google is committed to training the workforce of today and tomorrow, and we are thrilled to team up with community colleges to help graduates jump start a new career in IT Support," said Grow with Google Director Jesse Haines. "Community colleges play an important role in helping Americans get ahead, and they will be strong partners in Grow with Google's mission to create more economic opportunities for Americans." With over 150,000 open positions, and a median annual wage of $52,160, IT support is one of the fastest growing fields in the United States. While there is demand for specialists, employers are often challenged to find trained talent, as the majority of IT support positions do not require a college degree but do require prior experience.
    [Show full text]
  • Annual Report
    Providing opportunity & serving our communities 2018 ANNUAL REPORT 250,000+ $250B U.S. associates Commitment to graduated from purchase products that Walmart Academy support American jobs 1 Gigaton $35M+ Commitment to Donated to 2017 work with suppliers to hurricane relief reduce emissions in the value chain For more information, please see our Global Responsibility Report at: 2018 Annual Report corporate.walmart.com/global-responsibility Walmart Inc. (NYSE: WMT) 702 S.W. 8th Street Bentonville, Arkansas 72716 USA 479-273-4000 ACCELERATING walmart.com INNOVATION The minimized environmental footprint of this report is the result of an extensive, collaborative effort of Walmart and our supply chain partners. The environmental and social impact continues to be an important consideration. It is printed on paper from well-managed forests containing recycled PCW fiber that is Elementally Chlorine Free (ECF). It is printed using environmental manufacturing principles that were utilized in the printing process. These practices include environmentally responsible procurement, lean manufacturing, green chemistry principles, the recycling of residual materials and reduced volatile organic compound inks and coatings. Corporate and Stock Information Listing Dividends Payable Per Share New York Stock Exchange For fiscal 2019, dividends will be paid based on the following schedule: Walmart by the numbers Stock Symbol: WMT April 2, 2018 $0.52 June 4, 2018 0.52 Corporate Information September 4, 2018 0.52 Stock Registrar and Transfer Agent: January 2, 2019 0.52 Computershare Trust Company, N.A. $500.3 billion P.O. Box 505000 Dividends Paid Per Share Total Revenue Louisville, Kentucky 40233-5000 For fiscal 2018, dividends were paid based on the following schedule: 1-800-438-6278 April 3, 2017 $0.51 TDD for hearing-impaired inside the U.S.
    [Show full text]
  • Retail Tactics for B2B Ecommerce Success
    Retail Tactics for B2B eCommerce Success By Jay Dunn CMO, Chief Outsiders 1 © Chief Outsiders, LLC 2017 Index Chapter 1 Why Should B2B Care About Retail? Chapter 2 B2B Threats & Opportunities Chapter 3 Retail Best Practices That Work Chapter 4 What We Have Learned 2 © Chief Outsiders, LLC 2017 Chapter 1 - Why Should B2B Care About Retail? eCommerce: Dog Eat Dog s a B2B CEO, you might not immediately see how consumer retail can help you A run a business-to-business eCommerce website. However, once you realize how retail brands manage eCommerce, you’ll understand how their best practices can make an remarkable difference in your B2B eCommerce results. Therefore, there is a lot that B2B companies can learn from consumer retail companies. They can learn from the success that many retailers have had with e-commerce. They can also learn what the shift to online and mobile shopping can mean for their business. 3 © Chief Outsiders, LLC 2017 The Age Of Disruption Most major retailers saw and began responding to the eCommerce disruption in the late 1990’s, early 2000s. Macy’s spent more than $200M on eCommerce in 2000 and has invested a similar amount ever since. Most larger retailers followed suit with varying investment, but not all. Online revenue is growing quickly (expected to trend to 30% of retail sales by 2020), and retailers got extremely good at eCommerce and continue to lead the industry in selling products to people online. However, as consumer behavior changed to eCommerce and mobile, mall traffic has continued to decline and bricks and mortar has gotten much tougher.
    [Show full text]