2021 ART INVESTMENT GUIDE INVESTMENT ART 2021 WOODBURY HOUSE 2021 ART INVESTMENT GUIDE CONTENTS PAGE 1 WOODBURY HOUSE CONTENTS
Pages 3-4
Why choose us?
Page 5
Why Art?
Pages 6-7
Auction comparisons
Page 8
Portfolio diversification
Page 9
Art as a growing investment
Pages 10
Art is key to your portfolio
Pages 11-12
Investing in a passion asset PAGE 2 WOODBURY HOUSE CONTENTS
Pages 13-14
The type of art Woodbury represents
Page 15
The Art of Richard Hambleton
Page 16
The Art of Richard Hambleton - History
Pages 17-18
The Art of Richard Hambleton - Revival
Pages 19-24
Our journey so far
Pages 25-26
FAQ’s
Page 27
Contact us Pages 13-14
The type of art Woodbury represents
Page 15
The Art of Richard Hambleton Page 16 AS FEATURED IN... The Art of Richard Hambleton - History
Pages 17-18
The Art of Richard Hambleton - Revival
Pages 19-24
Our journey so far
Pages 25-26
FAQ’s
Page 27
Contact us WHY CHOOSE US? PAGE 3 WOODBURY HOUSE WHY CHOOSE US?
WHY CHOOSE US?
We believe the more information you have, the better your investment decisions will be.
While highly lucrative, the world of art investment can often seem challenging, opaque and difficult. Unlike many other investment streams such as property, shares or stocks, art comes with its own unique and often complex culture, language, communities and rituals.
You need a knowledgeable guide with proven art investment experience to help you make discerning, profitable art investment decisions with confidence.
Woodbury House is that guide. PAGE 4 WOODBURY HOUSE WHY CHOOSE US?
Based in the heart of Soho, London, Woodbury House is an innovative and respected art studio specialising in only the best artworks from established artists.
Woodbury House handles the work of numerous artists with a wide range of styles, cultural voices and exposure. But over the years, we’ve built an enviable name as experts in the work of legendary street artist Richard Hambleton: a contemporary and friend of Jean-Michel Basquiat, Keith Haring and Andy Warhol. WHY ART? PAGE 5 WOODBURY HOUSE WHY ART?
According to an in-depth analysis of the global art market by the renowned professional services giant Deloitte, the global collectable wealth and art industry is currently estimated to be worth $1.74 trillion worldwide (up from $1.622 trillion in 2016 and projected to grow to an impressive $2.125 trillion by 2023).
Additional research by investment banking giant UBS, also documents how sales across the global art market have almost doubled from just over £39 million in 2009 to £64 million in 2019 (a figure backed by the reliable statistics management company Statista).
Together, the information proves one thing: art investment is both big business and a lucrative investment opportunity if you’re a discerning investor looking to diversify your portfolio or a passionate collector wanting to grow your wealth while being part of a larger cultural conversation. PAGE 6 WOODBURY HOUSE AUCTION COMPARISONS AUCTION
INCREASE 2547% INCREASE 16347% IN 13 YEARS IN 12 YEARS
SOLD PRICE: $8,500 SOLD PRICE: $225,000 SOLD PRICE: $1,900 SOLD PRICE: $312,500 SOLD DATE: APRIL 2007 SOLD DATE: SEPTEMBER 2019 SOLD DATE: OCTOBER 2007 SOLD DATE: MARCH 2019 AUCTION HOUSE: RAGO AUCTION HOUSE: PHILLIPS AUCTION HOUSE: RAGO AUCTION HOUSE: SOTHEBY’S MODERN AUCTIONS MODERN AUCTIONS Pages 13-14
The type of art Woodbury represents
Page 15
The Art of Richard Hambleton
Page 16
The Art of Richard Hambleton - History
Pages 17-18
The Art of Richard Hambleton - Revival
Pages 19-24
Our journey so far
Pages 25-26
FAQ’s
Page 27
Contact us
PAGE 7 WOODBURY HOUSE AUCTION COMPARISONS
10316% INCREASE IN 13 YEARS
SOLD PRICE: $3,000 SOLD PRICE: £312,500 SOLD DATE: OCTOBER 2006 SOLD DATE: OCTOBER 219 AUCTION HOUSE: RAGO MODERN AUCTIONS AUCTION HOUSE: SOTHEBY’S
COMPARISONS Please note the above is a comparison of similar artworks Pages 13-14
The type of art Woodbury represents
Page 15
The Art of Richard Hambleton
Page 16
The Art of Richard Hambleton - History
Pages 17-18
The Art of Richard Hambleton - Revival
Pages 19-24
Our journey so far
Pages 25-26
FAQ’s
Page 27
Contact us
PORTFOLIO DIVERSIFICATION
COMPARISONS PAGE 8 WOODBURY HOUSE PORTFOLIO DIVERSIFICATION
As can be seen, the data clearly shows how the overall value of art has grown steadily for the last seventy years.
Regardless of short-term geopolitical events (such as the financial crash of 2008 or Brexit), the value of art has consistently risen.
This isn't to say art isn’t affected by global economic events. But there is clear historical evidence proving it often bounces back quicker than more traditional assets.
If you want to protect against economic downturns, art could be the perfect way to diversify your current portfolio and spread your risk. PAGE 8 WOODBURY HOUSE PORTFOLIO DIVERSIFICATION
ART AS A... PAGE 9 WOODBURY HOUSE ART AS A GROWING INVESTMENT
According to Deloitte, Post-War and Contemporary art sales defied the global negative trend in 2019 with a 2.7% increase to US$2.26 billion global sales worldwide for the first half of 2019.
The same story is also told through research from UBS.
With the report demonstrating how global sales of art and antiques reached an estimated $64.1 billion in 2019, and the volume of sales grew by 2% year-on-year with the number of transactions reaching an estimated 40.5 million (the highest level in a decade), it’s yet more evidence of the increasing appetite for investors in Contemporary art.
EXCEEDED EXCEEDED ESTIMATE X2.9 TIMES ESTIMATE X5TIMES SOLD FOR: $437,000 SOLD FOR: $500,000 ESTIMATE: $150,000 ESTIMATE: $100,000 GROWING INVESTMENT PAGE 9 WOODBURY HOUSE ART AS A GROWING INVESTMENT
ART IS... PAGE 10 WOODBURY HOUSE ART AS A GROWING INVESTMENT
Deloitte reported that in 2019 72% of wealth managers stated they already offer art and collectable investment advice as a core service. Not only that, but 81% of high-net-worth investors surveyed also declared they want to see more wealth managers incorporate art and collectable 72% services into their wealth management offerings moving forward. OF WEALTH MANAGERS ALREADY OFFER ART AND COLLECTABLE INVESTMENT ADVICE AS PART OF And even though recent global events have affected both physical auc- THEIR CORE SERVICE. tions and private sales, as the world adapts and technology evolves, the online art market is arguably in rude health and expanding to meet the needs of savvy investors looking to diversify their portfolios.
According to the most recent ‘Online Art Trade Report’ by insur- ance giants Hiscox, pure online-only auction sales by Christie’s, CHRISTIE’S, SOTHEBY’S AND Sotheby’s and Phillips generated $370 million in the first half of PHILLIPS GENERATED 2020 alone (five-times higher than the same period in 2019).
Not only is Contemporary art a steady investment trend with $370 MILLION consumers showing a consistent appetite for Post-War work, but IN THE FIRST HALF OF 2020 it’s now also clear technology and culture are adapting more ALONE. dependable delivery mechanisms to better serve the increasing demands of art investors. KEY TO YOUR PORTFOLIO PAGE 10 WOODBURY HOUSE ART AS A GROWING INVESTMENT PAGE 11 WOODBURY HOUSE INVESTING IN A PASSION ASSET INVESTING IN A
BANKSY Yes, investments are about growing your wealth with minimum risk. But unlike a property investment or shares in the next tech unicorn, art is one of the only assets you can enjoy as a cultural asset while it increases in value.
To many, art investment is about more than a simple statistical transaction. To own exclu- sive works by renowned artists is also a way into some of the most exclusive societal circles. PAGE 11 WOODBURY HOUSE INVESTING IN A PASSION ASSET PAGE 12 WOODBURY HOUSE INVESTING IN A PASSION ASSET BASQUIAT
It may sound superficial, but to be able to say you own a Basquiat, a Banksy or a Hambleton is more than declaring your savvy investment outlook. It’s also about declaring your taste and appreciation for modern culture. PASSION ASSET PAGE 12 WOODBURY HOUSE INVESTING IN A PASSION ASSET PAGE 13 WOODBURY HOUSE THE TYPE OF ART WOODBURY HOUSE REPRESENTS
The Woodbury House team are not from the fine art world. Instead, we’re passionate about the birth of street art and Richard Hambleton truly epitomis- es this movement.
Street art has always been accessible, figuratively and literally, standing apart from the intimidating world of galleries and auctions. Found on walls around the world, street art has also made its way into the art investment scene.
Before the likes of Banksy, the 1980s New York graffiti scene led to the rise of Keith Haring, Jean-Michel Basquiat and Richard Hambleton. Who is widely credited as the original godfather of street art and kingpin of the creative revolution in the East Side.
JEAN-MICHEL BASQUIAT, LITTLE ANGEL, KEITH HARING AND KENNY SCHARF - 1984 THE TYPE OF ART PAGE 14 WOODBURY HOUSE THE TYPE OF ART WOODBURY HOUSE REPRESENTS
At the height of his prominence in the mid-1980s, Hambleton’s works were held greater value and were more sought-after than any of his contemporaries. However, he was until recently one of the most underappreciated artists of that era, while contemporaries such as Basquiat and Haring saw record-breaking sales.
Following Hambleton’s passing in 2017, his work has been experiencing a revival, and we’ve been witnessing this journey from front row seats.
Back in 2014, Woodbury House became the first UK representative to work with the Richard Hambleton archive and we are now the key distributor and advisor. We are experts in Hambleton’s work, and share our unrivalled knowledge and passion with our clients. WOODBURY REPRESENTS THE ART OF... PAGE 15 WOODBURY HOUSE THE ART OF RICHARD HAMBLETON
Richard Hambleton was a Canadian American street artist who, like Keith Haring and Jean-Michel Basquiat, saw the streets of New York as his canvas.
He is best known for his ‘Shadowman’ paint- ings - dark, dynamic silhouetted figures that he painted prolifically around the streets and alleyways of Lower Manhattan.
The menacing figures, lurking on street cor- ners or dark alleys, would appear overnight and frighten passers-by thus reflecting the culture of fear and tension gripping the city at the time.
”They could represent watchmen or danger or the shadows of a human body after a nuclear holocaust or even my own shadow” - Richard Hambleton.
PHOTOGRAPH BY HANK O’NEAL - STREET ART BY RICHARD HAMBLETON AND JEAN-MICHEL BASQUIAT RICHARD HAMBLETON HISTORY PAGE 16 WOODBURY HOUSE THE ART OF RICHARD HAMBLETON - HISTORY
Born in Vancouver in 1952, Hambleton undertook formal art training, first at the Emily Carr School of Art in Vancouver and later at the San Francisco Institute of Art.
He began his career as an artist in 1976 under the pseudonym “Mr Ree’. Working at night, he would paint his ‘Image Mass Murder’ scenes on the pavements of cities across Canada and the USA: fake police chalk outlines splattered with blood on pavements to imitate crime scenes – a response to the soaring crime rates in Canada and the United States in the 1970s.
Settling in New York in 1979, Hambleton transitioned from street to canvas and his reputation rocketed. By the mid-1980s he was selling paintings for high figures and was revered as a definitive American Pop-Expressionist (exhibiting at the Venice Biennale in 1984 and twice featuring on the cover of Life magazine).
I ONLY HAVE EYES FOR YOU - RICHARD HAMBLETON INVESTING IN A
PAGE 17 WOODBURY HOUSE THE ART OF RICHARD HAMBLETON - REVIVAL
Despite his stellar success, Hambleton’s reputation faded when he became a virtual recluse while battling addiction.
He alienated the art world, selling his
REVIVAL artwork on an ad-hoc basis himself to pay rent and fund his addiction.
In 2010, after much persuasion by two young curators - Vladimir Restoin Roitfeld and Andy Valmorbida, he reluctantly agreed to exhibit his work in a major retrospective supported by Giorgio Armani.
PHOTOGRAPH TAKEN AT MOMA PAGE 18 WOODBURY HOUSE THE ART OF RICHARD HAMBLETON - REVIVAL
PHOTOGRAPH TAKEN AT THE GIORGIO ARMANI SHOW
Opening in New York during New York Fashion Week, it was a complete sell-out and went on tour to Milan, Cannes, Moscow and London.
Today, his works are held in the collections of the Brooklyn Museum, the Andy Warhol Museum in Pittsburgh and the Museum of Modern Art in New York, among many others. OUR JOURNEY SO FAR... PAGE 19 WOODBURY HOUSE OUR JOURNEY SO FAR - 2014/2015
2014 Woodbury House was founded Woodbury House becomes the first UK representative to work with the Richard Hambleton Archive
LA CANTINE DU FAUBOURG
Woodbury House presents - Richard Hambleton, 2015 La Cantine du Faubourg Founder Steven Sulley interviewed by the radio station ‘The Dubai Eye’
LA CANTINE DU FAUBOURG PAGE 20 WOODBURY HOUSE OUR JOURNEY SO FAR - 2016
Woodbury House presents – Richard Hambleton x 2016 Dark Circle collaboration
Woodbury House presents – Art in Our Time, L/S Galeria, New Mexico
ART IN OUR TIME - MEXICO RICHARD HAMBLETON X DARK CIRCLE CIRCLE DARK X HAMBLETON RICHARD PAGE 21 WOODBURY HOUSE OUR JOURNEY SO FAR - 2017
2017 Woodbury House presents – Sage Vaughn, Garden Variety Woodbury House presents – Andrea Tyrimos x Eve De Haan, Greens for Him
Woodbury House presents – Schoony x Dark Circle collaboration SCHOONY X DARK CIRCLE SCHOONY SAGE VAUGHN - GARDEN VARIETY PAGE 22 WOODBURY HOUSE OUR JOURNEY SO FAR - 2018
Woodbury House presents – Sage Vaughn, Garden Variety Woodbury House presents – Richard Hambleton, The Curtain Club
Woodbury House presents – Andrea Tyrimos x Eve De Haan, Greens Woodbury House presents – ‘Shadowman’, The Groucho Club for Him 2018 Woodbury House presents – Tom Webb, Strangers Woodbury House presents – Schoony x Dark Circle collaboration
TOM WEBB - STRANGERS RICHARD HAMBLETON - THE CURTAIN PAGE 23 WOODBURY HOUSE OUR JOURNEY SO FAR - 2019
2019 Woodbury House presents – Chris ‘Daze’ Ellis, The Journey PAGE 24 WOODBURY HOUSE OUR JOURNEY SO FAR - 2020
2020 W H Online retail division launched Woodbury House presents – Richard Hambleton ‘Nightlife’, Les Jardins Puente Romano
Woodbury House presents – Richard Hambleton ‘Nightlife’, Saatchi Gallery
Woodbury House presents – Marylou Faure x Nicce collaboration, Blossom Series
FRANC PALAIA SKATE DECKS - BLACK SHADOW, BLACK CAR SAATCHI GALLERY - NIGHTLIFE SHOW GALLERY SAATCHI FAQ’S PAGE 25 WOODBURY HOUSE CONTACT US
After I purchase my art, what happens next?
Upon completion of your purchase, you can specify whether you wish for the artwork to be kept in storage via a Woodbury House partnered storage company, fully insured, or delivered to your chosen address.
Will you also help sell my artwork on?
Certainly. We can market your artwork for sale via our extensive art world network.
Will you charge me a commission for the resale of my artwork?
No, we do not charge a commission for the resale of your artwork.
How do I know my artwork is legitimate?
FAQ’S All works sold via Woodbury House come with a certificate of authenticity or letter of proveni- ence. This will be included within your welcome pack when you become a client of Woodbury House.
Do I own the artwork or a share of the artwork?
You will be the freehold owner of any artwork you purchase. 2014
2015
PAGE 26 WOODBURY HOUSE CONTACT US
Can you help build my art investment portfolio?
100%. When you become a Woodbury House client, you will be assigned a dedicated consult- ant to keep you informed of any relevant market news. You will also receive our newsletter along with VIP invites to our regular events and exhibitions.
What are the tax implications?
We strongly recommend seeking independent tax advice. You may have to pay capital gains tax if you make a profit when selling your artwork.
Do you guarantee a return?
While we are experts in our field, we can never guarantee a return on your investment and past performance is not indicative of future results. FAQ’S What are the benefits of purchasing art via Woodbury House?
Woodbury House is not a usual gallery. We’re a private art studio. We believe this is a huge benefit as we can obtain artwork for competitive prices in comparison to our competitors who may have far larger overheads due to gallery premises, etc.
As a client, you will have direct contact with our founders and partners who all have extensive knowledge within the art world along with being able to leverage our extensive network. PAGE 27 WOODBURY HOUSE CONTACT US
Contact Us
020 3750 2222
www.woodburyhouseart.com WOODBURY HOUSE