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Woodbur Y House 2021 ART INVESTMENT GUIDE INVESTMENT ART 2021 WOODBURY HOUSE 2021 ART INVESTMENT GUIDE CONTENTS PAGE 1 WOODBURY HOUSE CONTENTS Pages 3-4 Why choose us? Page 5 Why Art? Pages 6-7 Auction comparisons Page 8 Portfolio diversification Page 9 Art as a growing investment Pages 10 Art is key to your portfolio Pages 11-12 Investing in a passion asset PAGE 2 WOODBURY HOUSE CONTENTS Pages 13-14 The type of art Woodbury represents Page 15 The Art of Richard Hambleton Page 16 The Art of Richard Hambleton - History Pages 17-18 The Art of Richard Hambleton - Revival Pages 19-24 Our journey so far Pages 25-26 FAQ’s Page 27 Contact us Pages 13-14 The type of art Woodbury represents Page 15 The Art of Richard Hambleton Page 16 AS FEATURED IN... The Art of Richard Hambleton - History Pages 17-18 The Art of Richard Hambleton - Revival Pages 19-24 Our journey so far Pages 25-26 FAQ’s Page 27 Contact us WHY CHOOSE US? PAGE 3 WOODBURY HOUSE WHY CHOOSE US? WHY CHOOSE US? We believe the more information you have, the better your investment decisions will be. While highly lucrative, the world of art investment can often seem challenging, opaque and difficult. Unlike many other investment streams such as property, shares or stocks, art comes with its own unique and often complex culture, language, communities and rituals. You need a knowledgeable guide with proven art investment experience to help you make discerning, profitable art investment decisions with confidence. Woodbury House is that guide. PAGE 4 WOODBURY HOUSE WHY CHOOSE US? Based in the heart of Soho, London, Woodbury House is an innovative and respected art studio specialising in only the best artworks from established artists. Woodbury House handles the work of numerous artists with a wide range of styles, cultural voices and exposure. But over the years, we’ve built an enviable name as experts in the work of legendary street artist Richard Hambleton: a contemporary and friend of Jean-Michel Basquiat, Keith Haring and Andy Warhol. WHY ART? PAGE 5 WOODBURY HOUSE WHY ART? According to an in-depth analysis of the global art market by the renowned professional services giant Deloitte, the global collectable wealth and art industry is currently estimated to be worth $1.74 trillion worldwide (up from $1.622 trillion in 2016 and projected to grow to an impressive $2.125 trillion by 2023). Additional research by investment banking giant UBS, also documents how sales across the global art market have almost doubled from just over £39 million in 2009 to £64 million in 2019 (a figure backed by the reliable statistics management company Statista). Together, the information proves one thing: art investment is both big business and a lucrative investment opportunity if you’re a discerning investor looking to diversify your portfolio or a passionate collector wanting to grow your wealth while being part of a larger cultural conversation. PAGE 6 WOODBURY HOUSE AUCTION COMPARISONS AUCTION INCREASE 2547% INCREASE 16347% IN 13 YEARS IN 12 YEARS SOLD PRICE: $8,500 SOLD PRICE: $225,000 SOLD PRICE: $1,900 SOLD PRICE: $312,500 SOLD DATE: APRIL 2007 SOLD DATE: SEPTEMBER 2019 SOLD DATE: OCTOBER 2007 SOLD DATE: MARCH 2019 AUCTION HOUSE: RAGO AUCTION HOUSE: PHILLIPS AUCTION HOUSE: RAGO AUCTION HOUSE: SOTHEBY’S MODERN AUCTIONS MODERN AUCTIONS Pages 13-14 The type of art Woodbury represents Page 15 The Art of Richard Hambleton Page 16 The Art of Richard Hambleton - History Pages 17-18 The Art of Richard Hambleton - Revival Pages 19-24 Our journey so far Pages 25-26 FAQ’s Page 27 Contact us PAGE 7 WOODBURY HOUSE AUCTION COMPARISONS 10316% INCREASE IN 13 YEARS SOLD PRICE: $3,000 SOLD PRICE: £312,500 SOLD DATE: OCTOBER 2006 SOLD DATE: OCTOBER 219 AUCTION HOUSE: RAGO MODERN AUCTIONS AUCTION HOUSE: SOTHEBY’S COMPARISONS Please note the above is a comparison of similar artworks Pages 13-14 The type of art Woodbury represents Page 15 The Art of Richard Hambleton Page 16 The Art of Richard Hambleton - History Pages 17-18 The Art of Richard Hambleton - Revival Pages 19-24 Our journey so far Pages 25-26 FAQ’s Page 27 Contact us PORTFOLIO DIVERSIFICATION COMPARISONS PAGE 8 WOODBURY HOUSE PORTFOLIO DIVERSIFICATION As can be seen, the data clearly shows how the overall value of art has grown steadily for the last seventy years. Regardless of short-term geopolitical events (such as the financial crash of 2008 or Brexit), the value of art has consistently risen. This isn't to say art isn’t affected by global economic events. But there is clear historical evidence proving it often bounces back quicker than more traditional assets. If you want to protect against economic downturns, art could be the perfect way to diversify your current portfolio and spread your risk. PAGE 8 WOODBURY HOUSE PORTFOLIO DIVERSIFICATION ART AS A... PAGE 9 WOODBURY HOUSE ART AS A GROWING INVESTMENT According to Deloitte, Post-War and Contemporary art sales defied the global negative trend in 2019 with a 2.7% increase to US$2.26 billion global sales worldwide for the first half of 2019. The same story is also told through research from UBS. With the report demonstrating how global sales of art and antiques reached an estimated $64.1 billion in 2019, and the volume of sales grew by 2% year-on-year with the number of transactions reaching an estimated 40.5 million (the highest level in a decade), it’s yet more evidence of the increasing appetite for investors in Contemporary art. EXCEEDED EXCEEDED ESTIMATE X2.9 TIMES ESTIMATE X5TIMES SOLD FOR: $437,000 SOLD FOR: $500,000 ESTIMATE: $150,000 ESTIMATE: $100,000 GROWING INVESTMENT PAGE 9 WOODBURY HOUSE ART AS A GROWING INVESTMENT ART IS... PAGE 10 WOODBURY HOUSE ART AS A GROWING INVESTMENT Deloitte reported that in 2019 72% of wealth managers stated they already offer art and collectable investment advice as a core service. Not only that, but 81% of high-net-worth investors surveyed also declared they want to see more wealth managers incorporate art and collectable 72% services into their wealth management offerings moving forward. OF WEALTH MANAGERS ALREADY OFFER ART AND COLLECTABLE INVESTMENT ADVICE AS PART OF And even though recent global events have affected both physical auc- THEIR CORE SERVICE. tions and private sales, as the world adapts and technology evolves, the online art market is arguably in rude health and expanding to meet the needs of savvy investors looking to diversify their portfolios. According to the most recent ‘Online Art Trade Report’ by insur- ance giants Hiscox, pure online-only auction sales by Christie’s, CHRISTIE’S, SOTHEBY’S AND Sotheby’s and Phillips generated $370 million in the first half of PHILLIPS GENERATED 2020 alone (five-times higher than the same period in 2019). Not only is Contemporary art a steady investment trend with $370 MILLION consumers showing a consistent appetite for Post-War work, but IN THE FIRST HALF OF 2020 it’s now also clear technology and culture are adapting more ALONE. dependable delivery mechanisms to better serve the increasing demands of art investors. KEY TO YOUR PORTFOLIO PAGE 10 WOODBURY HOUSE ART AS A GROWING INVESTMENT PAGE 11 WOODBURY HOUSE INVESTING IN A PASSION ASSET INVESTING IN A A INVESTING IN BANKSY Yes, investments are about growing your wealth with minimum risk. But unlike a property investment or shares in the next tech unicorn, art is one of the only assets you can enjoy as a cultural asset while it increases in value. To many, art investment is about more than a simple statistical transaction. To own exclu- sive works by renowned artists is also a way into some of the most exclusive societal circles. PAGE 11 WOODBURY HOUSE INVESTING IN A PASSION ASSET PAGE 12 WOODBURY HOUSE INVESTING IN A PASSION ASSET BASQUIAT BASQUIAT It may sound superficial, but to be able to say you own a Basquiat, a Banksy or a Hambleton is more than declaring your savvy investment outlook. It’s also about declaring your taste and appreciation for modern culture. PASSION ASSET PAGE 12 WOODBURY HOUSE INVESTING IN A PASSION ASSET PAGE 13 WOODBURY HOUSE THE TYPE OF ART WOODBURY HOUSE REPRESENTS The Woodbury House team are not from the fine art world. Instead, we’re passionate about the birth of street art and Richard Hambleton truly epitomis- es this movement. Street art has always been accessible, figuratively and literally, standing apart from the intimidating world of galleries and auctions. Found on walls around the world, street art has also made its way into the art investment scene. Before the likes of Banksy, the 1980s New York graffiti scene led to the rise of Keith Haring, Jean-Michel Basquiat and Richard Hambleton. Who is widely credited as the original godfather of street art and kingpin of the creative revolution in the East Side. JEAN-MICHEL BASQUIAT, LITTLE ANGEL, KEITH HARING AND KENNY SCHARF - 1984 THE TYPE OF ART PAGE 14 WOODBURY HOUSE THE TYPE OF ART WOODBURY HOUSE REPRESENTS At the height of his prominence in the mid-1980s, Hambleton’s works were held greater value and were more sought-after than any of his contemporaries. However, he was until recently one of the most underappreciated artists of that era, while contemporaries such as Basquiat and Haring saw record-breaking sales. Following Hambleton’s passing in 2017, his work has been experiencing a revival, and we’ve been witnessing this journey from front row seats. Back in 2014, Woodbury House became the first UK representative to work with the Richard Hambleton archive and we are now the key distributor and advisor.
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