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Home , Aegerten, Alto Malcantone, Amsoldingen, Aranno, Arosa Lenzerheide, Astano

Edition: August 2017 Update (prices, location, etc.): see website

Pocket Planner

Target areas, products and prices 2018 Effective advertising – analog, digital, interactive Main news at a glance

National digital networks

Allstar ePanel CH High-impact package with over 420 ePanel sites in and footfall of over 16 million passers-by per week. (Pages 134–135)

City & Rail ePanel CH Coverage of the 6 largest cities and 14 key railway stations with all Rail, City and Escalator ePanel. Plus footfall of over 15 million passers-by per week (Pages 134–135)

City & Rail eBoard / Beamer CH National network for moving image communication in conventional 16:9 TV format and footfall of over 10 million passers-by per week. (Page 139)

Local digital networks

City ePanel Two new City ePanel networks in Basel with a total of 28 advertising boards in the city center. (Pages 134–135)

Rail ePanel Expansion of the digital offering in . Now in portrait format too. (Pages 136–137)

Rail eBoard St. Gallen New 9m2 GA eBoard in St. Gallen´s completely refurbished station. (Page 139)

Shopping ePanel 2 new shopping centers in the portfolio: Mall of Switzerland in and Sonnenhof in Rapperswil. (Pages 134–135)

2 Segments

APG|SGA Traffic TrafficMediaScreen new part of the offering for BERNMOBIL. (Pages 163–164)

APG|SGA Interaction The intelligent connection between Out of Home and Mobile Media with new booking options. (Page 153)

APG|SGA Mountain Swiss-wide expansion of the popular PylonPoster for the winter season 2017/2018. (Page 156)

APG|SGA Mega Poster Gradual expansion of BrandingWall in Zürich and Genève. (Page 160)

Analog networks

Optimized offering Improvement of value for money for analog networks. (Pages 140–149)

Rail Rollingstar F200LR Biel/Bienne New network offering at the Big9 station. (Page 146) Contents

7 Out of Home Media – facts and figures 8 Appealing communication spaces 9 Mobility 12 Advertising market 14 Media research

21 The target areas in Switzerland 22 Overview 24 Greater urban areas 54 Urban centers 58 Tourism regions

61 Range 62 Overview 68 Formats analog 69 Formats digital 70 Network profiles analog 102 Network profiles digital 112 Shopping centers 120 Parking facilities 125 Prices and terms 126 The APG|SGA pricing system based on SPR+ MobNat 128 Individual panels analog 134 Digital 140 Networks analog and digital (according to WEMF) 150 Discounts for analog and digital products 152 APG|SGA Airport 153 APG|SGA Interaction 154 APG|SGA Mega Poster 156 APG|SGA Mountain 158 APG|SGA Promotion 160 APG|SGA Rail 162 APG|SGA Traffic 168 Services

171 Information, services and tools 172 APG|SGA websites 173 APG|SGA PosterDirect 174 APG|SGA innovate! 175 Poster production 178 Production of digital media 180 Posting calendar 184 Addresses and contact information Effective advertising – analog, digital, interactive

Mobile internet consumption has grown rapidly in recent years, thanks to improvements in device capability and better transfer rates. Whereas just a few years ago, “digital natives” were the main driving force behind this development, today more and more “silver surfers” are going online while out and about.

Internet usage is therefore having a growing impact on our profes- sional and private lives. It is flexible, dynamic and can be easily adapted to individual needs. Whether working, reading, shopping or obtaining information – (almost) anything is possible online.

Meanwhile, Switzerland´s population is bigger than ever – and never has that population spent so much time outside the home. In this environment, a combined advertising platform using both “Out of Home” advertising and “Mobile Media”, is the ideal approach.

With the APG|SGA Interaction segment brand, we are building a bridge between high-reach and high-impact Out of Home adver- tising formats and the data-based precision of the smartphone to target consumers with the appropriate message at all relevant touchpoints, irrespective of time or location.

We are convinced that mobile media will increasingly be an integral component of the Out of Home media market. The growth of mobile internet usage in the context of digital and analog Out of Home advertising enables highly effective targeting of groups and new interactive forms of advertising along the customer journey.

With over 154 ,000 advertising spaces on streets, in squares and at stations as well as on public transport, in the mountains, at airports and in shopping centers, we offer you a comprehensive and high- quality range of advertising options, both analog and digital. These, coupled with our promotional and sampling locations, create the foundation for implementing a bespoke, innovative and successful advertising campaign for you.

4 Our employees will be happy to advise you on the planning and implementation of your effective Out of Home media presence – with the added twist of interactive innovation.

Daniel Strobel Head of Advertising Market

5

Out of Home Media – facts and figures

As the term implies, Out of Home begins where people leave the privacy of their homes and enter the public spaces acces- sible to everyone. This is where a wide variety of mobility Out of Home Media flows intersect our everyday environment. Media installed along these flows can be precisely and flexibly planned with respect to geography, timing and intensity, making it pos- sible to reach differentiated target groups. They are ideal for clearance sales, boosting recognition and building image. Messages presented in public spaces generate tremendous leverage because of their high acceptance and unavoidability: Whether along streets, at railway stations, shopping centers and airports, in public transport vehicles or in the mountains.

8 Appealing communication spaces 9 Mobility 12 Advertising market 14 Media research Appealing communication spaces

Streets and squares Means of transport Be it motorized or on foot, with a Public transportation systems make a private vehicle or by public transporta- crucial contribution to the quality of life tion, mobility “happens” mostly on in public spaces. The population ben- streets. Extensive infrastructure provides the vital efits from their safety, punctuality, dependability, connections that the population needs to sustain and ecological soundness. As a public service, its growing occupational and leisure mobility. mass transit guarantees mobility for everyone APG|SGA assumes considerable responsibility in and is used by target groups such as apprentices, planning, designing and implementing the urban students and teachers that are otherwise difficult landscape. Thanks to the strength of the poster to reach. Their long-standing commitment as and the integration of new formats, you benefit well as strong affiliations and alliances have from this attractive Out of Home advertising made APG|SGA Traffic – specialized in mass tran- environment. sit communication – the leading partner in this domain. You can choose from a vast spectrum of Railway stations attractive advertising modes inside and outside Railway stations are technically and public transport vehicles. architecturally sophisticated, high- frequency venues, from the stations Mountains with integrated shops to smaller stations that Winter exhilaration on skis or snow- link city centers with suburban and rural regions. boards and enjoyable hikes in the The user community is multifaceted and includes summer: pristine natural surroundings daily commuters, weekend and vacation travelers magically attract people in search of relaxation with national and international destinations and and recreation. To preserve this environment, the regular or occasional passers-by who belong APG|SGA Mountain specialists focus their to the local population. Analog and digital activities on sharing existing infrastructure. APG|SGA communication and advertising assets Synergy-tapping and often customized advertis- are intrinsic elements that co-define these places ing formats give you the unique opportunity of encounter. With railway station advertising, to present your message in a positive context you can reach attractive, contemporary and and to reach highly diverse and very affluent trend-conscious target groups. target groups.

POI/POS Airports Shopping centers, other points of For international metropolitan centers, sale (POS) and points of interest (POI), airports are hubs, links and gateways parking garages, convention centers for business and leisure travelers. and exhibition complexes are spaces that Standard and customized formats harmonized generate particularly strong appeal. They are with a master concept: APG|SGA Airport prod- characterized by a special mobility behavior and ucts allow you to showcase your brand in the are interesting from the point of view of com- context of major travel flows and deliver lasting munication because of their privileged locations impressions to a discerning audience. and extended catchment areas. As a full-service Out of Home provider, APG|SGA covers every facet of this market. Tap into the mobility of your target groups from the doorstep to the point of interest: to promote the clearance sale of your products and services as well as for effective brand communication.

8 Mobility

Mobility in Switzerland 2010 2015 Change

Resident population in 1 000 7,870 8,418 + 7% No. of working persons in 1 000 4,116 5,005 + 22% Of which occupational commuters in % 81 90 + 11% Ø way to work commuter (one-way) minutes 30 30 - Out of Home Media Number of passengers conveyed by bus, tram /trolley bus in millions 1,385 1,506 + 9% Number of passengers conveyed by rail in millions 446 596 + 34% Passenger kilometers per day in millions 325 375 + 15%

Sources: − Swiss Federal Statistical Office, www.bfs.admin.ch − LITRA, information service for public transportation, www.litra.ch

Daily mobility per person Daily distance En route time2 by transport mode 1 in km in % in min. in %

Total 36.8 100 82.2 100 Car driver 23.8 65 33.9 41 Train 7.5 20 6.7 8 On foot 1.9 5 29.8 36 Bus / tram / postal coach 1.5 4 4.9 6 Bicycle (including eBike) 0.9 3 4.3 5 Other 3 1.2 3 2.9 4

1 Averaged over all weekdays and all respondents (Basis = 57,090 persons 6 and older) 2 En route time: Duration of trip from start time at the point of departure until arrival at the destination, without waiting and transfer times 3 Motor bike, motorcycle, tour bus, aircraft, taxi, truck, ship, mountain railway stations

Source: Swiss Federal Statistical Office, Microcensus 2015 on traffic behavior, publ. May 2017, www.statistik.admin.ch

Advertising only works if it gets exposure. So invest your advertising budget where the consumers are. In this respect, Out of Home Media offer excellent opportunities for quickly and seamlessly delivering your message, backed by the guarantee that you can reach your constantly growing target groups without restrictions.

9 Mobility

Daily mobility of the Swiss population Replies in % of persons interviewed (basis = 57,090 persons)

Source: Swiss Federal Statistical Office microcensus 2015 on transport habits, publ. May 2017 www.statistik.admin.ch

By gender and age

Male 91 High degree of mobility results in unlimited Female reach: Out of Home messages reach all 88 desired target groups and exclude no-one. 6–17 years 91 18–24 years 92 25–64 years 92 65 and over 76 Total 89

By day of the week

Monday to Friday 91 The success of advertising lies in repetition: Saturday The Out of Home contacts double in a linear 88 fashion from one day to the next, giving the Sunday message a lasting impact. 79 Total 89

10 Number of passengers conveyed by rail Daily railway station SBB and public transport entities, frequencies1 Station visitors per year in millions Zürich HB 437,000 Source: Swiss Federal Statistical Office www.bfs.admin.ch (December 2015) 266,000 Luzern 159,000 2014 Out of Home Media Genève Cornavin 151,000 576 143,000 2013 541 Basel SBB 134,000 Winterthur 115,000 2012 515 Zürich Stadelhofen 86,000 2011 Zürich Oerlikon 84,500 513 St. Gallen 78,000 2010 73,000 493 71,000 2005 Biel/Bienne 68,000 385 Zug 64,000 2000 Baden 63,000 303 Zürich Altstetten 57,000 1995 Zürich Flughafen 46,600 279 43,000 1990 Genève Aéroport 41,000 324 Zürich Hardbrücke 40,000 Neuchâtel 33,000 31,000 Wetzikon 28,300 Uster 27,600 27,000 Lugano 25,000 AG 23,800 Rapperswil (SG) 23,600 Dietikon 22,700 Zürich Enge 21,000 Schaffhausen 19,200 Solothurn 17,500 Mobility in Switzerland is on Brig 16,000 the rise and people see Out of Bellinzona 15,000 Home Media more and more Wallisellen 14,500 Frauenfeld 14,000 frequently. Not only in their spare time, 1 Monday–Friday but also en route to work. The Source: SBB, 2016 working population in particu- lar consists of active consumers that for many businesses constitute key target groups. These people commute on a daily basis and can be regularly and efficiently reached in large numbers at railway stations. 11 Advertising market

Out of Home advertising is in vogue In CHF m

Source: Foundation for Advertising Statistics Switzerland, May 18, 2017

Press 2,004 2011 –37% 1,264 2016 Television (incl. sponsorship) 745 +4% 775 Online * 1,094 Out of Home advertising (incl. adscreens) 403 +11% 449 Radio (incl. sponsorship) 139 +6% 147

* No data collected, so no comparison possible

The impact of different advertising media Share in % of persons interviewed (basis = 507 persons)

Source: Demoscope Research and Marketing AG, Adligenswil / Luzern, commissioned by APG|SGA Traffic, 2007

Posters 67 TV 61 Public transport 60 Newspapers 58 Brochures 44 Magazines 42 Cinema 33 Radio 23 Internet 23

12 Sympathy of advertising media Annoying/very annoying advertising Share of Top 2 mentions, in % of respondents Share of Top 2 mentions, in % of respondents (basis = 500 people) (basis = 500 people)

Question: “Do you perceive the advertising in the Question: “Do you perceive the advertising in the below-mentioned media as very appealing, appealing, below-mentioned media as annoying in general, a bit appealing or unappealing?” i.e. is it irritating or hindering while using the media?”

(scale from 4 = very appealing to 1 = unappealing) (scale from 4 = very annoying to 1 = annoying) Out of Home Media

Source: INNOFACT AG, Zürich, 2013 Source: INNOFACT AG, Zürich, 2013

Posters TV 74 71 Railway stations Internet 62 60 Cinema Radio 62 49 Public transit Direct mail 61 46 Sport events Cinema 59 27 Newspapers Information magazines 58 20 Entertainment magazines Entertainment magazines 56 17 Information magazines Newspapers 52 15 TV Sport events 48 11 Internet Public transit 43 11 Radio Railway stations 42 10 Direct mail Posters 35 10

Most consumers want to be esteemed and appreciated. This is an essential advertising objective. Out of Home Media are widely accepted by the public and can attain both goals.

13 Media research

Poster media research Research of poster effectiveness

SPR+ MobNat: Mobility follow-up survey and Advertising impact of poster campaigns National model Average values, share in % of persons interviewed − Provider-independent basic poster research on Basis: 1,190 campaigns tested (2002–2016) the basis of an integrated mobility model for Source: APG|SGA Poster Performance Index PPI, the whole of Switzerland Status December 31, 2016 − SPR+ Expert coarse and fine planning tool with campaign evaluation support Recall 45 www.spr-plus.ch Brand recognition 66

Appeal Order license/ R egistration 65 This is where to apply for your license for the SPR+ Expert poster planning tool or register to use the Studio Basic tool free of charge: All results at:

www.apgsga.ch/best-practice https:// lizenzen.spr-plus.ch

Out of Home Media at the point of sale Share in % of persons interviewed (basis = 1,003 persons)

Source: INNOFACT AG, Zürich, 2014

Simplifies purchase decision All 59 15 – 30 years 58 31 – 45 years 56 46 – 55 years 63

Inspires additional visits to shopping center vendors 53 51 52 53

Inspires brand product purchases 45 46 41 46

Stimulates the desire to try out new products 45 45 40 44

All results at: www.apgsga.ch/pos 14 Return on Investment of classic media Publications Averaged, in euro − Best practice: Digital Out of Home campaign SPAR, effective advertising for promotions, Source: Posters generate the highest ROI. Study of the effect of advertising on sales, BrandScience Hamburg (), 2010 APG|SGA 2016 − Best practice: Poster Performance Index 2000–2013, posters have a lasting impact, Out of Home Media Posters APG|SGA 2014 2.10 − Best practice: Echinaforce poster campaign, Print Out of Home Targeting generates sales, 1.90 APG|SGA 2013 TV − Case study “Uncle Ben’s Heiss auf Reis”: 1.30 How posters boost sales, APG|SGA 2011 − Posters generate the highest ROI. – Posters deliver the greatest leverage for Study of the effect of advertising on sales, increasing sales and among all classic media BrandScience Hamburg (Germany), 2010 generate the greatest return on investment − Ali Kebap: a rags-to-riches story, building (ROI). On average, EUR 1 spent on advertising brand awareness, APG|SGA 2010 produces EUR 2.10 in sales revenue for the customer. www.apgsga.ch/best-practice − The sales effect of posters is five times their average share in the media mix. − Within the scope of mixed campaigns, posters also sustainably improve the ROI of the other media.

It may be very challenging to find the right media mix. In times of tight marketing budgets and ongoing changes in media consumption habits, there is a growing need for certainty and dependability. With respect to their proven advertising impact, Out of Home Media are one hundred percent reliable.

15 Media research

Transport advertising

Public transport advertising is seen by everyone Share in % of persons interviewed

Source: Representative survey blue eyes marketing, Luzern, commissioned by APG|SGA Traffic and BLS (online poll of 4,003 persons), 2012

85% of passengers regularly notice advertising in/on buses, trams, trains 4 11 Correct Occasionally 35 Incorrect Don’t know

50

72% of the target group have a steady income 2 12 (Self-)employed Pupil/student Retired 14 Homemaker

72

87% of passengers like public transport advertising 7 6 Correct Occasionally Incorrect Don’t know

50

37

All results at: www.apgsga.ch/traffic/research

16 Out of Home in the mountains

Advertising in the mountains works Share in % of persons interviewed

Source: Isopublic representative surveys, commissioned by APG|SGA Mountain, 520 persons interviewed face to face in /Grächen and 400 persons online in Out of Home Media German-speaking Switzerland, February 2013

“I feel very good today.” Top ratings 8, 9, 10 (0 = bad, 10 = very good)

90 Total Lenzerheide/Grächen 47 (Face to face in the mountains) Total online target group (persons at home) “I feel very relaxed and receptive to advertising today.”

83 47

All results at: www.apgsga.ch/mountain

When they use public transportation and during their leisure time, people are receptive to advertising. This is the reason behind the impact of Out of Home media. Particularly in relaxed, leisurely settings, consumers are open to advertising messages. Embedded in a breathtaking mountain landscape, this form of advertising firmly anchors itself in people’s minds and hearts.

17 Media research

Promotion

High-impact live communication The survey results on a MAC Cosmetics cam- paign at Zürich Stadelhofen station prove it: Promotions at stations are highly popular with travellers and passers-by.

Source: Innofact AG conducted the online interviews in 2016, directly after the completion of the MAC Cosmetics campaign.

91% of those questioned are aware of the MAC Cosmetics campaign. 9 Yes No

91

Advertising awareness: n = 169, women, 15–59 years old, regular commuters at Zürich Stadelhofen station.

64% of those questioned think the MAC Cosmetics brand is very or quite appealing. 5 0 Very appealing 28 Quite appealing Slightly appealing 31 Not very appealing Not at all appealing

36

Brand appeal: n = 111, women, 15–59 years old, regular commuters at Zürich Stadelhofen station, noticed MAC advertising and already knew the brand.

18 Out of Home Media

19

The target areas in Switzerland

We operate with the regional structures defined by WEMF AG für Werbemedienforschung. The geographical extents and population figures of the various target areas are based on official data obtained from the Federal Statistical Office (FSO).

22 Overview 24 Greater urban areas 54 Urban centers 58 Tourism regions Target areas Target Overview

Greater urban areas Tourism regions Nearly three-fourths of the Swiss population live Our tourism structures are based on the conven- in greater urban areas. Such areas, also called tional definitions of the tourism industry and conurbations, are geographically connected embrace several communities within a given regions that consist of several communities. They region. Due to the particularly high percentage are defined by the FSO. Switzerland is composed of tourist frequencies, the OTS ratings attributed of 49 conurbations. A conurbation generally to non-locals are several orders of magnitude consists of a core zone and surrounding suburbs. higher than the OTS ratings that apply to the The remainder of the Swiss population catego- local population. rized as urban by the FSO lives in 28 core areas outside the conurbations.

Urban centers Due to population growth and mobility phenomena, most Swiss cities have evolved beyond their political boundaries in the course of time. This circumstance is factored in by our City products. For us, a city encompasses both the core city and the geographically adjacent conurbation com- munities that together constitute an entity from the urban, traffic economic and cultural points of view.

Current data The calculation of our media perfor- mance figures is based on the information published by the Swiss Federal Statistical Office (FSO, population status: 31.12.2011, definition conurbations status: 31.12.2014)

Regional structures WEMF 1994

22 Target areas Greater urban areas

Economic regions Conurbations1

Population Population WEMF WEMF total 15+

1 Suisse romande A6621 Genève 549 411 459 404 2 Alpen und Voralpen A5586 Lausanne 385 643 323 658 3 Westmittelland A5890 -Montreux 80 709 68 459 4 Ostmittelland A5938 Yverdon-les-Bains 38 450 32 111 5 Svizzera italiana 95401 Aigle 9 599 8 008 6 Liechtenstein (FL) A6421 -de-Fonds 51 554 43 303 A6458 Neuchâtel 83 578 70 584 A6711 Delémont 28 048 23 370 96800 8 360 7 182 Economic areas A2125 28 506 23 629 A2196 Fribourg 99 425 82 446 WEMF 95822 10 911 8 989 A6136 19 426 16 446 11 Genève A6153 Monthey 30 100 25 050 12 A6248 24 753 21 077 13 Neuchâtel A6266 Sion 78 330 66 331 14 Jura 15 Fribourg A1061 Luzern 218 121 187 781 16 Bas- 91103 Sursee 15 337 13 005 91407 Sarnen 9 969 8 561 21 Luzern, Obwalden, Nidwalden 91509 Stans 15 595 13 435 22 Berner Oberland A0581 Interlaken 23 201 20 141 23 Oberwallis A0942 Thun 78 677 68 017 24 Zug 90768 Spiez 12 417 10 787 25 Uri, Schwyz A6002 Brig- 45 074 39 044 26 St. Gallen, 96300 5 746 4 976 Appenzell Innerrhoden/Ausserrhoden A1711 Zug 119 633 101 064 27 A1201 Altdorf 31 270 26 370 28 Bündner Unterland 91362 Arth 10 921 9 196 29 Bündner Oberland 91372 Schwyz 14 331 12 163 A3203 St. Gallen 161 849 138 386 31 Basel A3251 Rheintal 54 490 45 819 32 Solothurn A3425 (SG) 70 039 58 756 33 Berner 93379 Wattwil 10 296 8 780 34 Berner Mittelland 93402 Flawil 10 045 8 356 A1344 Lachen 27 249 23 137 41 A1630 Glarus 29 279 24 940 42 Schaffhausen A3336 Rapperswil-Jona 45 146 38 357 43 Zürich 91301 Einsiedeln 14 438 12 140 44 Thurgau 93339 Uznach 9 367 7 815 A3271 Buchs (SG) 26 085 22 038 51 Ticino A3901 Chur 56 276 48 473 93293 Mels-Sargans 18 365 15 355 61 Liechtenstein (FL) 93955 Landquart 11 616 9 946 93787 St. Moritz 5 206 4 655 93851 Davos 11 131 9 721

1 By economic region and economic area A = Conurbation 24 9 = Isolated city Population Population Population Population WEMF total 15+ WEMF total 15+

A2701 Basel 523 992 452 428 A4001 Aarau 73 090 62 464 A4260 Stein (AG) 5 587 4 790 A4021 Baden-Brugg 104 216 89 465 A2546 25 397 22 086 A4082 Wohlen AG 20 659 17 489 A2581 Olten- 94 045 80 707 A4201 20 483 17 406 A2601 Solothurn 76 212 65 797 94141 Reinach (AG) 17 475 14 804 90329 Langenthal 17 566 15 113 94304 Döttingen-Böttstein 10 495 9 007 92407 Oensingen 9 672 8 300 A2939 Schaffhausen 67 032 57 855 92583 Schönenwerd 13 713 11 799 A0230 Winterthur 132 031 112 156 A0371 Biel/Bienne 100 199 85 913 A0261 Zürich 1 266 313 1 080 623 90306 13 929 11 948 A4401 Arbon- 52 225 44 866 92275 11 141 9 370 A4436 - 23 875 20 414 A0351 Bern 394 593 341 387 A4566 Frauenfeld 23 691 20 357 90404 Burgdorf 18 515 15 949 A4671 Kreuzlingen 22 033 19 164 90412 Kirchberg (BE) 10 843 9 272 94946 Weinfelden 10 490 9 046 Target areas Target

A5002 Bellinzona 49 661 42 339 A5113 53 817 46 959 A5192 Lugano 142 933 122 842 A5250 Chiasso-Mendrisio 49 479 42 868

Total conurbations 6 143 374 5 236 244

Total Switzerland, incl. FL 7 991 137 6 790 721

WEMF/FSO structures

42 Conurbation Schaffhausen Core city Kreuzlingen Döttingen-Böttstein Frauenfeld Weinfelden Romanshorn-Amriswil 44 Basel Stein AG Baden-Brugg Arbon-Rorschach Winterthur 31 Wil SG St. Gallen Aarau Lenzburg Flawil Porrentruy Zürich 43 41 26 Delémont Schönenwerd Altstätten Oensingen Olten-Zofingen Reinach AG Wohlen 14 Rapperswil-Jona Wattwil Solothurn 32 Uznach Grenchen Langenthal Lachen Sursee Zug Biel/Bienne Buchs SG La Chaux-de-Fonds Kilchberg 24 Lyss Luzern Einsiedeln 61 Arth Glarus 33 Burgdorf Neuchâtel 21 Schwyz Mels-Sargans Bern 13 Stans 27 Murten 34 28 Landquart Sarnen Payerne Altdorf Chur Fribourg 25 Yverdon-les-Bains Thun Davos 15 Spiez 12 Bulle Interlaken 29 Lausanne 22 St. Moritz

11 Vevey-Montreux 51 Aigle 23 Brig-Visp Sierre Monthey Sion Genève Locarno Bellinzona

Martigny

16 Lugano

Zermatt

Chiasso-Mendrisio

25 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

A6621 Genève 549 411 459 404 662100 GE Genève 188 234 162 896 660100 GE Aïre-la-Ville 1 144 887 660200 GE Anières 2 258 1 830 570100 VD Arnex-sur- 187 150 570200 VD Arzier-Le Muids 2 348 1 902 660300 GE Avully 1 758 1 440 660400 GE Avusy 1 427 1 145 660500 GE Bardonnex 2 191 1 834 570300 VD 1 211 934 570400 VD 1 661 1 359 660600 GE Bellevue 3 136 2 504 660700 GE Bernex 9 594 7 940 570500 VD Bogis-Bossey 912 719 570600 VD 893 722 585200 VD 481 389 585300 VD 735 600 660800 GE Carouge (GE) 20 004 16 877 660900 GE Cartigny 886 714 661000 GE Céligny 649 524 661100 GE Chancy 1 134 887 570700 VD Chavannes-de-Bogis 1 080 889 570800 VD Chavannes-des-Bois 761 573 661200 GE Chêne-Bougeries 10 337 8 781 661300 GE Chêne-Bourg 8 057 6 743 570900 VD Chéserex 1 238 1 022 661400 GE Choulex 1 066 872 571000 VD 399 327 661500 GE Collex-Bossy 1 678 1 328 661600 GE Collonge-Bellerive 7 528 6 092 661700 GE Cologny 4 939 4 175 571100 VD 2 715 2 154 661800 GE Confignon 4 293 3 420 571200 VD 3 097 2 515 661900 GE Corsier (GE) 1 862 1 533 571300 VD Crans-près-Céligny 2 074 1 649 571400 VD 1 120 838 662000 GE Dardagny 1 511 1 242 571500 VD 1 080 850 585500 VD 571 454 571600 VD 1 342 1 049 571700 VD 3 286 2 595 571800 VD 1 858 1 484 662200 GE Genthod 2 723 2 194 585700 VD 964 787 571900 VD 1 226 985 572000 VD 949 772 572100 VD Gland 11 748 9 500 572200 VD 365 283

1 Ct = Canton 26 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

662400 GE Gy 485 380 662500 GE Hermance 946 758 662600 GE Jussy 1 158 948 572600 VD 1 032 833 662700 GE Laconnex 614 516 662800 GE Lancy 28 723 23 762 662300 GE Le Grand-Saconnex 11 759 9 457 573100 VD 1 258 974 542900 VD 423 350 585800 VD 560 446 543000 VD 409 335 662900 GE Meinier 1 889 1 556 663000 GE Meyrin 21 729 18 222 572300 VD 1 880 1 498 585900 VD Mont-sur- 2 561 2 024 572400 VD Nyon 19 101 15 990 Target areas Target 663100 GE Onex 17 637 14 742 663200 GE Perly-Certoux 2 948 2 417 663300 GE Plan-les-Ouates 10 196 7 948 572500 VD 3 881 3 169 663400 GE Pregny-Chambésy 3 544 2 930 663500 GE Presinge 615 520 663600 GE Puplinge 2 050 1 717 586100 VD Rolle 5 847 4 720 663700 GE Russin 478 402 572700 VD Saint-Cergue 2 118 1 827 543400 VD Saint-George 951 743 663800 GE Satigny 3 764 2 956 572800 VD Signy-Avenex 447 370 663900 GE Soral 731 594 572900 VD Tannay 1 545 1 237 664000 GE Thônex 13 478 11 284 573000 VD Trélex 1 439 1 117 664100 GE Troinex 2 249 1 827 664200 GE Vandœuvres 2 664 2 159 664300 GE Vernier 33 237 27 527 664400 GE Versoix 12 942 10 441 664500 GE Veyrier 10 289 8 437 573200 VD Vich 780 640 586300 VD 344 272

A5586 Lausanne 385 643 323 658 558600 VD Lausanne 129 383 110 612 562100 VD 499 414 542100 VD Apples 1 276 1 037 551100 VD Assens 1 006 815 206100 FR 260 203 542300 VD 475 392 574600 VD 770 633

1 Ct = Canton 27 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

558100 VD Belmont-sur-Lausanne 3 444 2 766 551200 VD 1 132 919 547100 VD 386 300 590300 VD Bioley-Magnoux 158 140 551300 VD Bioley-Orjulaz 440 351 551400 VD 1 168 972 566100 VD 300 245 561300 VD Bourg-en-Lavaux 4 994 4 228 547200 VD 313 248 547300 VD Boussens 902 729 562200 VD 487 381 551500 VD Bretigny-sur- 758 607 562400 VD Bussigny 8 079 6 757 562500 VD Bussy-Chardonney 382 287 566300 VD Bussy-sur- 181 161 206600 FR Chapelle (Glâne) 260 207 547500 VD Chavannes-le- 127 110 562700 VD Chavannes-près-Renens 6 968 5 661 566500 VD Chavannes-sur-Moudon 206 176 574900 VD Chavornay 4 202 3 386 558200 VD Cheseaux-sur-Lausanne 3 946 3 254 547600 VD Chevilly 249 194 560100 VD 2 117 1 794 562800 VD Chigny 318 263 562900 VD 136 111 578500 VD Corcelles-le- 423 365 547700 VD 3 404 2 753 547800 VD Cottens (VD) 441 347 558300 VD Crissier 7 288 5 976 575200 VD Croy 318 265 547900 VD 381 324 551600 VD (VD) 2 246 1 862 548000 VD 884 708 563100 VD 678 563 563200 VD 1 542 1 258 548100 VD Dizy 217 175 551800 VD 5 316 4 308 563300 VD Echandens 2 225 1 898 563400 VD 2 483 1 997 548200 VD Eclépens 1 003 854 207200 FR Ecublens (FR) 289 250 563500 VD Ecublens (VD) 11 280 9 527 558400 VD Epalinges 8 626 7 146 578800 VD 320 258 552100 VD Etagnières 955 776 548300 VD 302 239 552200 VD Fey 573 465 560400 VD Forel (Lavaux) 1 944 1 592 552300 VD Froideville 1 896 1 522

1 Ct = Canton 28 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

548400 VD 663 556 554100 VD Goumoëns 837 687 548500 VD 402 320 567300 VD 357 292 580400 VD Jorat-Menthue 1 353 1 093 580600 VD Jorat-Mézières 2 373 1 935 558500 VD Jouxtens-Mézery 1 336 1 109 547400 VD La Chaux (Cossonay) 408 330 549800 VD 2 329 1 905 558700 VD Le Mont-sur-Lausanne 6 228 5 171 548600 VD L’Isle 979 840 563800 VD 2 460 2 014 563900 VD Lully (VD) 784 613 548700 VD Lussery-Villars 370 326 564000 VD Lussy-sur- 596 488 560600 VD 9 396 8 022 Target areas Target 579000 VD 456 374 548800 VD 55 43 548900 VD Mex (VD) 660 553 543100 VD Mollens (VD) 286 231 569300 VD 2 324 1 904 208900 FR (Glâne) 355 287 554000 VD 1 533 1 203 579200 VD 526 407 549200 VD 840 688 564200 VD Morges 14 896 12 766 552700 VD Morrens (VD) 1 010 849 568000 VD 262 209 549300 VD Orny 371 299 580500 VD Oron 4 659 3 810 552900 VD Oulens-sous-Echallens 500 409 549400 VD 980 780 558800 VD 1 418 1 229 549500 VD 2 974 2 499 549600 VD 1 629 1 331 553100 VD Penthéréaz 368 301 553300 VD Poliez-Pittet 682 562 564300 VD Préverenges 5 016 4 174 558900 VD Prilly 11 626 9 835 560700 VD 2 749 2 275 559000 VD 17 336 14 823 559100 VD Renens (VD) 20 176 16 920 564400 VD 355 286 560900 VD 349 293 559200 VD Romanel-sur-Lausanne 3 298 2 769 564500 VD Romanel-sur-Morges 473 397 579800 VD 361 296 568400 VD 59 45 553400 VD Rueyres 234 184

1 Ct = Canton 29 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

553500 VD Saint-Barthélemy (VD) 783 633 564600 VD Saint-Prex 5 239 4 293 561000 VD Saint-Saphorin (Lavaux) 353 288 564800 VD Saint-Sulpice (VD) 3 274 2 780 561100 VD Savigny 3 368 2 812 549900 VD 435 349 579900 VD 1 775 1 450 550000 VD Sévery 215 173 550100 VD 855 711 568800 VD 132 111 564900 VD 1 727 1 423 565000 VD Vaux-sur-Morges 163 126 553700 VD Villars-le-Terroir 824 675 565100 VD Villars-Sainte-Croix 675 576 565200 VD Villars-sous- 565 456 553900 VD 806 619 569200 VD 516 442 550300 VD Vufflens-la-Ville 1 166 959 565300 VD Vufflens-le-Château 789 638 580300 VD 432 357 565400 VD 413 361 565500 VD Yens 1 095 913

A5890 Vevey-Montreux 80 709 68 459 589000 VD Vevey 18 364 15 403 588100 VD Blonay 5 900 4 813 588200 VD Chardonne 2 751 2 368 588300 VD Corseaux 2 145 1 850 588400 VD Corsier-sur-Vevey 3 300 2 790 588500 VD Jongny 1 455 1 219 588900 VD La Tour-de-Peilz 10 807 9 148 588600 VD Montreux 25 199 21 993 588800 VD Saint-Légier-La Chiésaz 4 979 3 995 589100 VD Veytaux 817 728 541400 VD Villeneuve (VD) 4 992 4 152

A5938 Yverdon-les-Bains 38 450 32 111 593800 VD Yverdon-les-Bains 27 961 23 433 590400 VD 552 473 590500 VD 587 460 590900 VD Cheseaux-Noréaz 646 525 556100 VD Grandson 3 105 2 603 592200 VD Montagny-près-Yverdon 694 567 592400 VD Orges 264 231 592600 VD Pomy 673 521 593100 VD 476 405 593300 VD Valeyres-sous-Montagny 666 555 593500 VD Villars-Epeney 79 70

1 Ct = Canton 30 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

593700 VD Vugelles-La Mothe 111 90 593900 VD 2 636 2 178

95401 Aigle 9 599 8 008 540100 VD Aigle 9 599 8 008

A6421 La Chaux-de-Fonds 51 554 43 303 642100 NE La Chaux-de-Fonds 37 843 31 829 643500 NE La Chaux-du-Milieu 467 361 043500 BE La Ferrière 550 452 642300 NE La Sagne 967 785 643400 NE Le Cerneux-Péquignot 320 259 643600 NE Le Locle 10 077 8 492 643100 NE Les Brenets 1 106 942 642200 NE Les Planchettes 224 183 Target areas Target A6458 Neuchâtel 83 578 70 584 645800 NE Neuchâtel 33 412 28 662 640400 NE Boudry 4 952 4 170 640700 NE Corcelles-Cormondrèche 4 657 3 825 645100 NE Cornaux 1 569 1 304 640800 NE Cortaillod 4 576 3 835 645200 NE Cressier (NE) 1 908 1 573 645300 NE Enges 254 218 645400 NE Hauterive 2 570 2 210 646100 NE La Tène 4 839 4 021 645500 NE Le Landeron 4 454 3 731 645600 NE Lignières 960 758 641600 NE Milvignes 8 887 7 452 641200 NE Peseux 5 700 4 789 641300 NE Rochefort 1 154 970 645900 NE Saint-Blaise 3 257 2 715 648500 NE Valangin 429 351

A6711 Delémont 28 048 23 370 671100 JU Delémont 11 676 9 936 670200 JU Boécourt 871 707 670400 JU Châtillon (JU) 441 340 670500 JU Corban 471 378 670600 JU 423 343 670800 JU 2 613 2 162 670900 JU 3 066 2 487 671000 JU Courtételle 2 415 1 982 671200 JU 1 360 1 134 671500 JU 553 473 671600 JU 114 94 671900 JU 378 318 672100 JU 585 475

1 Ct = Canton 31 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

672400 JU Soyhières 490 425 673000 JU 2 592 2 116

96800 Porrentruy 8 360 7 182 680000 JU Porrentruy 6 698 5 791 679000 JU Fontenais 1 662 1 391

A2125 Bulle 28 506 23 629 212500 FR Bulle 19 592 16 382 212400 FR Broc 2 278 1 905 213100 FR Echarlens 734 578 214500 FR Le Pâquier (FR) 1 086 871 214300 FR Morlon 590 467 214800 FR Riaz 2 181 1 802 216000 FR Vuadens 2 045 1 624

A2196 Fribourg 99 425 82 446 219600 FR Fribourg 35 680 30 600 217100 FR Arconciel 770 617 217300 FR Autigny 711 586 217400 FR 1 770 1 440 217500 FR 2 866 2 318 217700 FR Chénens 661 532 218300 FR 2 262 1 865 218600 FR Cottens (FR) 1 350 1 023 218900 FR Ependes (FR) 1 071 873 219400 FR 264 223 223600 FR Gibloux 6 578 5 225 219700 FR 3 031 2 522 219800 FR Granges-Paccot 2 729 2 243 220000 FR 1 776 1 444 223300 FR Hauterive (FR) 2 226 1 760 223400 FR 1 752 1 364 223500 FR La 1 015 797 222000 FR 2 990 2 442 220600 FR Marly 7 653 6 430 220800 FR 1 546 1 269 227200 FR Misery-Courtion 1 559 1 260 221100 FR Neyruz (FR) 2 208 1 734 221300 FR Noréaz 577 464 221600 FR 148 118 221700 FR 659 500 222100 FR Prez-vers-Noréaz 916 760 222500 FR Senèdes 128 106 230700 FR Tentlingen 1 234 1 049 222600 FR 1 451 1 169 223000 FR Villarsel-sur-Marly 82 70 222800 FR Villars-sur-Glâne 11 762 9 643

1 Ct = Canton 32 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

95822 Payerne 10 911 8 989 582200 VD Payerne 8 996 7 433 581600 VD Corcelles-près-Payerne 1 915 1 556

A6136 Martigny 19 426 16 446 613600 VS Martigny 16 345 13 872 613100 VS Bovernier 841 707 613700 VS Martigny-Combe 2 240 1 867

A6153 Monthey 30 100 25 050 615300 VS Monthey 16 628 14 051 615200 VS Collombey-Muraz 7 564 6 086 621500 VS Massongex 1 659 1 371 615600 VS Troistorrents 4 249 3 542

A6248 Sierre 24 753 21 077 Target areas Target 624800 VS Sierre 15 752 13 511 623200 VS Chalais 3 147 2 671 623500 VS 1 644 1 386 624100 VS Miège 1 295 1 029 624900 VS Venthône 1 188 1 032 625000 VS Veyras 1 727 1 448

A6266 Sion 78 330 66 331 626600 VS Sion 32 014 27 240 626100 VS Arbaz 1 090 947 602100 VS Ardon 2 772 2 253 608200 VS 3 680 3 177 602300 VS Conthey 7 848 6 565 626300 VS Grimisuat 2 868 2 343 623800 VS Grône 2 253 1 912 608400 VS Hérémence 1 391 1 243 623900 VS Icogne 533 475 609000 VS Mont-Noble 911 835 602400 VS Nendaz 6 025 5 154 624600 VS Saint-Léonard 2 137 1 783 608700 VS Saint-Martin (VS) 895 790 626500 VS Savièse 6 760 5 700 602500 VS Vétroz 4 973 4 058 608900 VS Vex 1 615 1 371 626700 VS Veysonnaz 565 485

A1061 Luzern 218 121 187 781 106100 LU Luzern 78 093 69 072 105100 LU Adligenswil 5 447 4 512 105200 LU Buchrain 6 009 4 943 105300 LU Dierikon 1 448 1 225 105400 LU Ebikon 12 461 10 661 102400 LU Emmen 28 481 24 291

1 Ct = Canton 33 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

102600 LU Eschenbach (LU) 3 465 2 849 150700 NW Hergiswil (NW) 5 404 4 799 108800 LU Hildisrieden 1 921 1 621 105800 LU Horw 13 607 11 692 103300 LU Inwil 2 206 1 816 105900 LU Kriens 26 474 22 834 106200 LU Malters 6 839 5 693 106300 LU Meggen 6 697 5 809 109300 LU Neuenkirch 6 147 4 976 103700 LU Rain 2 405 1 907 104000 LU Rothenburg 7 195 5 924 106600 LU Schwarzenberg 1 633 1 359 106700 LU Udligenswil 2 189 1 798

91103 Sursee 15 337 13 005 110300 LU Sursee 8 998 7 774 109500 LU Oberkirch 3 746 3 049 109900 LU Schenkon 2 593 2 182

91407 Sarnen 9 969 8 561 140700 OW Sarnen 9 969 8 561

91509 Stans 15 595 13 435 150900 NW Stans 8 064 6 890 150800 NW Oberdorf (NW) 3 080 2 557 151000 NW Stansstad 4 451 3 988

A0581 Interlaken 23 201 20 141 058100 BE Interlaken 5 468 4 833 057200 BE Bönigen 2 446 2 089 057500 BE Därligen 417 353 058700 BE Matten bei Interlaken 3 757 3 281 058800 BE Niederried bei Interlaken 345 298 059000 BE Ringgenberg (BE) 2 627 2 230 059100 BE Saxeten 101 88 059300 BE Unterseen 5 505 4 806 059400 BE Wilderswil 2 535 2 163

A0942 Thun 78 677 68 017 094200 BE Thun 42 764 37 261 092100 BE Amsoldingen 807 669 092500 BE 761 629 092700 BE 678 589 092800 BE Heimberg 6 461 5 541 092900 BE 3 984 3 473 093100 BE Homberg 497 392 093200 BE Horrenbach-Buchen 260 214 093400 BE 2 368 2 072 093700 BE Schwendibach 248 209

1 Ct = Canton 34 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

093900 BE 15 401 13 283 077000 BE Stocken-Höfen 979 828 094100 BE 2 285 1 871 094500 BE 899 769 094700 BE 285 217

90768 Spiez 12 417 10 787 076800 BE Spiez 12 417 10 787

A6002 Brig-Visp 45 074 39 044 600200 VS Brig-Glis 12 511 11 004 619100 VS 639 544 628100 VS 1 248 1 018 617200 VS Bister 33 31 617300 VS Bitsch 859 739 619300 VS Bürchen 725 630 Target areas Target 600400 VS Eggerberg 343 306 619400 VS Eischoll 462 416 628200 VS 217 196 628300 VS Embd 312 265 617700 VS Grengiols 451 389 628600 VS 654 571 620300 VS Mörel-Filet 679 604 600700 VS Naters 9 079 7 923 619800 VS 685 578 619900 VS 1 857 1 541 600800 VS Ried-Brig 1 936 1 597 629300 VS (VS) 1 119 979 629400 VS 552 477 601000 VS Termen 863 733 629600 VS Törbel 508 435 620100 VS Unterbäch 398 347 629700 VS Visp 7 191 6 225 629800 VS 1 401 1 194 629900 VS 276 231 601100 VS Zwischbergen 76 71

96300 Zermatt 5 746 4 976 630000 VS Zermatt 5 746 4 976

A1711 Zug 119 633 101 064 171100 ZG Zug 26 901 23 394 170100 ZG Baar 22 125 18 682 170200 ZG Cham 14 976 12 638 170300 ZG Hünenberg 8 795 7 222 000700 ZH Knonau 1 894 1 566 106400 LU Meierskappel 1 258 1 016 170400 ZG Menzingen 4 382 3 700 170500 ZG Neuheim 1 969 1 630

1 Ct = Canton 35 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

170600 ZG Oberägeri 5 592 4 612 423700 AG Oberrüti 1 377 1 114 170700 ZG Risch 9 586 8 033 170800 ZG Steinhausen 9 070 7 647 170900 ZG Unterägeri 8 121 6 779 171000 ZG Walchwil 3 587 3 031

A1201 Altdorf 31 270 26 370 120100 UR Altdorf (UR) 8 903 7 647 120300 UR Attinghausen 1 575 1 270 120400 UR Bauen 178 160 120500 UR Bürglen (UR) 3 958 3 269 120600 UR Erstfeld 3 738 3 234 120700 UR Flüelen 1 965 1 630 121100 UR Isenthal 522 419 121300 UR Schattdorf 4 964 4 222 121400 UR Seedorf (UR) 1 771 1 407 121600 UR Silenen 2 149 1 860 121800 UR Spiringen 851 683 121900 UR Unterschächen 696 569

91362 Arth 10 921 9 196 136200 SZ Arth 10 921 9 196

91372 Schwyz 14 331 12 163 137200 SZ Schwyz 14 331 12 163

A3203 St. Gallen 161 849 138 386 320300 SG St. Gallen 73 505 64 042 344100 SG (SG) 1 865 1 479 321100 SG Berg (SG) 853 713 321200 SG 2 171 1 821 344200 SG 8 049 6 729 344300 SG Gossau (SG) 17 983 15 304 320100 SG Häggenschwil 1 200 965 300100 AR Herisau 15 174 13 092 300200 AR Hundwil 975 776 321400 SG Mörschwil 3 518 2 912 320200 SG Muolen 1 165 939 303400 AR Rehetobel 1 728 1 453 443100 TG Roggwil (TG) 2 950 2 346 300300 AR Schönengrund 508 419 300400 AR Schwellbrunn 1 475 1 210 302300 AR Speicher 4 133 3 511 300500 AR Stein (AR) 1 371 1 152 302400 AR Teufen (AR) 5 867 5 087 302500 AR Trogen 1 705 1 463 321900 SG Untereggen 1 042 824 344400 SG Waldkirch 3 392 2 695

1 Ct = Canton 36 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

300700 AR Waldstatt 1 789 1 450 320400 SG 9 431 8 004

A3251 Rheintal 54 490 45 819 323100 SG Au (SG) 7 083 6 047 325100 SG Altstätten 10 985 9 252 323200 SG Balgach 4 494 3 812 323300 SG Berneck 3 686 3 137 323400 SG Diepoldsau 5 853 4 792 325200 SG Eichberg 1 481 1 209 325300 SG Marbach (SG) 2 057 1 670 325500 SG Rebstein 4 337 3 670 323600 SG St. Margrethen 5 667 4 848 323800 SG Widnau 8 847 7 382

A3425 Wil (SG) 70 039 58 756 Target areas Target 342700 SG Wil (SG) 22 823 19 471 472400 TG Eschlikon 3 948 3 320 340500 SG Jonschwil 3 653 2 942 474600 TG Münchwilen (TG) 4 894 4 049 342400 SG Oberbüren 4 134 3 387 340700 SG Oberuzwil 5 923 4 947 475100 TG Rickenbach (TG) 2 576 2 218 476100 TG Sirnach 7 226 6 069 340800 SG Uzwil 12 722 10 644 478600 TG Wilen (TG) 2 140 1 709

93379 Wattwil 10 296 8 780 337900 SG Wattwil 8 368 7 125 337400 SG Lichtensteig 1 928 1 655

93402 Flawil 10 045 8 356 340200 SG Flawil 10 045 8 356

A1344 Lachen 27 249 23 137 134400 SZ Lachen 7 873 6 756 134100 SZ Altendorf 6 189 5 225 134600 SZ Schübelbach 8 514 7 156 134900 SZ Wangen (SZ) 4 673 4 000

A1630 Glarus 29 279 24 940 163200 GL Glarus 12 291 10 492 163000 GL Glarus Nord 16 988 14 448

A3336 Rapperswil-Jona 45 146 38 357 334000 SG Rapperswil-Jona 26 273 22 436 011300 ZH Dürnten 7 054 5 841 011800 ZH Rüti (ZH) 11 819 10 080

1 Ct = Canton 37 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

91301 Einsiedeln 14 438 12 140 130100 SZ Einsiedeln 14 438 12 140

93339 Uznach 9 367 7 815 333900 SG Uznach 5 911 4 870 333800 SG Schmerikon 3 456 2 945

A3271 Buchs (SG) 26 085 22 038 327100 SG Buchs (SG) 11 418 9 819 327200 SG Gams 3 135 2 580 327300 SG Grabs 6 871 5 711 327500 SG Sevelen 4 661 3 928

A3901 Chur 56 276 48 473 390100 GR Chur 33 984 29 856 372100 GR Bonaduz 2 820 2 366 372200 GR Domat/Ems 7 392 6 152 373100 GR Felsberg 2 318 1 918 394100 GR Haldenstein 1 007 816 392600 GR 499 445 372300 GR Rhäzüns 1 338 1 094 373300 GR Tamins 1 214 1 060 394500 GR 3 047 2 572 393200 GR - 304 276 394600 GR 2 353 1 918

93293 Mels-Sargans 18 365 15 355 329300 SG Mels 8 481 7 046 329600 SG Sargans 5 450 4 657 329700 SG Vilters-Wangs 4 434 3 652

93955 Landquart 11 616 9 946 395500 GR Landquart 8 424 7 235 394700 GR Zizers 3 192 2 711

93787 St. Moritz 5 206 4 655 378700 GR St. Moritz 5 206 4 655

93851 Davos 11 131 9 721 385100 GR Davos 11 131 9 721

A2701 Basel 523 992 452 428 270100 BS Basel 164 516 144 612 276100 BL Aesch (BL) 10 246 8 750 276200 BL Allschwil 19 716 17 153 288100 BL 533 444 282100 BL 1 597 1 325 276300 BL Arlesheim 9 008 7 689 282200 BL 843 772

1 Ct = Canton 38 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

261100 SO Bärschwil 840 748 247100 SO Bättwil 1 200 984 288200 BL 630 505 270200 BS Bettingen 1 140 993 276400 BL Biel-Benken 3 132 2 571 276500 BL Binningen 14 782 12 866 276600 BL Birsfelden 10 300 9 129 278100 BL Blauen 693 603 284200 BL Böckten 792 663 276700 BL Bottmingen 6 080 5 251 261300 SO Breitenbach 3 553 3 001 288300 BL 774 636 278200 BL 1 608 1 331 282300 BL 4 405 3 766 284300 BL 686 584 247200 SO Büren (SO) 966 799 Target areas Target 278300 BL 262 214 261400 SO Büsserach 1 992 1 660 284400 BL 945 812 288400 BL 1 543 1 280 284500 BL 583 484 278400 BL 735 627 247300 SO Dornach 6 301 5 382 278500 BL 1 456 1 220 276800 BL Ettingen 4 855 4 173 261600 SO 625 501 282400 BL 6 214 5 300 282500 BL Füllinsdorf 4 336 3 754 284600 BL 5 767 4 947 247400 SO Gempen 841 694 282600 BL 972 834 278600 BL 1 756 1 507 425100 AG 794 677 284800 BL 272 240 282700 BL 317 265 261800 SO 933 809 247500 SO Hochwald 1 245 1 045 247600 SO Hofstetten-Flüh 3 054 2 572 288600 BL Hölstein 2 352 1 966 284900 BL 1 986 1 683 425200 AG 5 283 4 478 285000 BL Känerkinden 491 417 261900 SO Kleinlützel 1 262 1 066 288700 BL 510 431 278700 BL Laufen 5 284 4 523 282800 BL 4 824 4 156 288900 BL 334 277 282900 BL 13 609 11 613 283000 BL 1 354 1 124

1 Ct = Canton 39 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

425300 AG 3 654 3 043 285300 BL 948 807 262000 SO 617 519 247700 SO Metzerlen-Mariastein 911 800 425400 AG Möhlin 10 191 8 497 425500 AG 1 259 1 062 276900 BL Münchenstein 11 739 10 121 277000 BL Muttenz 17 309 15 001 278900 BL 446 358 289100 BL Niederdorf 1 758 1 489 247800 SO Nuglar-St. Pantaleon 1 458 1 244 262100 SO 1 835 1 552 285400 BL 234 198 289200 BL Oberdorf (BL) 2 331 1 970 425600 AG 1 001 852 277100 BL Oberwil (BL) 10 545 9 005 425700 AG Olsberg 373 331 285600 BL 1 958 1 689 277200 BL Pfeffingen 2 176 1 875 283100 BL 15 190 13 046 283200 BL 688 582 289300 BL 1 553 1 302 277300 BL Reinach (BL) 18 643 16 220 425800 AG 12 034 10 378 285700 BL Rickenbach (BL) 566 473 270300 BS Riehen 20 599 17 783 247900 SO Rodersdorf 1 291 1 113 279100 BL Röschenz 1 831 1 538 285900 BL Rümlingen 372 315 286000 BL Rünenberg 766 644 277400 BL Schönenbuch 1 446 1 214 248000 SO Seewen 984 858 283300 BL 1 262 1 084 286100 BL 6 245 5 326 286200 BL 828 693 286300 BL 877 757 277500 BL Therwil 9 754 8 247 286400 BL Thürnen 1 376 1 186 289400 BL 406 353 279200 BL 1 323 1 126 426200 AG 1 055 879 286500 BL 720 594 286600 BL 640 558 248100 SO Witterswil 1 381 1 172 286700 BL 416 319 426300 AG 2 200 1 854 283400 BL 1 570 1 296 262200 SO 621 509 286900 BL 2 483 2 154

1 Ct = Canton 40 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

426400 AG 838 688 279300 BL 2 164 1 848

A4260 Stein (AG) 5 587 4 790 426000 AG Stein (AG) 2 906 2 523 417200 AG Münchwilen (AG) 828 708 426100 AG Wallbach 1 853 1 559

A2546 Grenchen 25 397 22 086 254600 SO Grenchen 15 992 13 915 254300 SO Bettlach 4 801 4 162 038700 BE Lengnau (BE) 4 604 4 009

A2581 Olten-Zofingen 94 045 80 707 258100 SO Olten 17 076 15 022 427100 AG 7 065 5 929 Target areas Target 257100 SO Boningen 710 596 427400 AG 3 675 3 084 257300 SO 4 692 4 056 257900 SO Hägendorf 4 648 3 935 249100 SO Hauenstein-Ifenthal 326 258 258000 SO Kappel (SO) 3 010 2 571 249300 SO Lostorf 3 840 3 238 249700 SO Obergösgen 2 118 1 834 428000 AG 12 572 10 692 258200 SO Rickenbach (SO) 891 791 258400 SO Starrkirch-Wil 1 605 1 338 428500 AG 4 570 3 856 250000 SO Trimbach 6 268 5 391 428700 AG 1 756 1 506 258600 SO 4 803 4 140 114700 LU Wikon 1 382 1 156 250100 SO Winznau 1 732 1 496 250200 SO Wisen (SO) 409 344 428900 AG Zofingen 10 897 9 474

A2601 Solothurn 76 212 65 797 260100 SO Solothurn 16 301 14 425 254200 SO 5 196 4 521 251300 SO 7 996 6 892 251600 SO 2 207 1 866 251700 SO Derendingen 6 016 5 161 254400 SO Feldbrunnen-St. Niklaus 930 829 251900 SO 4 842 4 049 254700 SO Günsberg 1 140 983 252000 SO 837 715 254800 SO 727 605 252400 SO Hüniken 90 76 255000 SO Langendorf 3 688 3 195

1 Ct = Canton 41 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

252600 SO Lohn-Ammannsegg 2 598 2 250 255100 SO 1 432 1 227 252700 SO 3 339 2 855 255300 SO Oberdorf (SO) 1 648 1 385 252800 SO 1 128 974 252900 SO 761 617 255400 SO 2 148 1 808 255500 SO Rüttenen 1 469 1 285 253200 SO 2 936 2 506 253400 SO 8 783 7 573

90329 Langenthal 17 566 15 113 032900 BE Langenthal 15 091 13 038 033100 BE Lotzwil 2 475 2 075

92407 Oensingen 9 672 8 300 240700 SO Oensingen 5 477 4 725 098100 BE Niederbipp 4 195 3 575

92583 Schönenwerd 13 713 11 799 258300 SO Schönenwerd 4 798 4 135 257200 SO Däniken 2 756 2 385 257600 SO 2 420 2 052 249500 SO Niedergösgen 3 739 3 227

A0371 Biel/Bienne 100 199 85 913 037100 BE Biel/Bienne 51 635 44 492 073100 BE 1 729 1 512 073200 BE 1 528 1 254 073300 BE Brügg 4 232 3 600 037200 BE 2 445 2 015 073900 BE 3 898 3 292 073800 BE Jens 667 565 074000 BE 519 457 039000 BE 1 296 1 070 074100 BE 410 352 074200 BE Mörigen 886 761 074300 BE 6 810 5 890 074400 BE 2 628 2 267 043800 BE Orvin 1 189 1 011 045000 BE Péry-La Heutte 1 843 1 552 039200 BE 3 688 3 142 074500 BE Port 3 243 2 842 044200 BE (BE) 210 180 074600 BE 1 873 1 574 044900 BE Sauge 791 686 074700 BE 444 366 074800 BE 649 540 074900 BE Studen (BE) 2 833 2 420

1 Ct = Canton 42 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

075000 BE Sutz-Lattrigen 1 352 1 127 075600 BE Twann-Tüscherz 1 118 1 003 075500 BE Worben 2 283 1 943

90306 Lyss 13 929 11 948 030600 BE Lyss 13 929 11 948

92275 Murten 11 141 9 370 227500 FR Murten 7 786 6 548 225000 FR 1 343 1 114 227100 FR 601 506 066900 BE Münchenwiler 470 398 227400 FR 941 804

A0351 Bern 394 593 341 387 035100 BE Bern 125 681 110 880 Target areas Target 063000 BE Allmendingen 519 444 040300 BE Bäriswil 1 021 881 086100 BE 10 974 9 375 060300 BE 1 744 1 486 035200 BE 6 035 5 196 229500 FR Bösingen 3 308 2 835 035300 BE 4 224 3 579 053500 BE Deisswil bei Münchenbuchsee 96 83 053600 BE 195 151 066200 BE 1 252 1 090 053800 BE 4 796 4 016 066300 BE 1 246 1 086 086500 BE 243 223 226000 FR Gempenach 290 262 086600 BE 1 140 963 060800 BE Grosshöchstetten 3 233 2 767 060900 BE Häutligen 239 199 061000 BE 555 461 040900 BE Hindelbank 2 070 1 774 054100 BE 415 351 036200 BE 10 961 9 480 086800 BE 258 221 054000 BE 5 415 4 579 086900 BE 1 029 846 087000 BE 4 079 3 450 061100 BE 870 712 087200 BE Kirchdorf (BE) 823 698 087300 BE 271 235 035400 BE 2 822 2 471 035500 BE Köniz 38 936 33 471 061200 BE 4 792 4 131 041400 BE Krauchthal 2 323 1 967 066600 BE 414 360

1 Ct = Canton 43 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

066700 BE 2 775 2 388 054300 BE 582 509 030700 BE 2 372 2 096 054400 BE 3 610 3 073 066800 BE Mühleberg 2 719 2 366 087500 BE Mühledorf (BE) 250 193 087600 BE Mühlethurnen 1 383 1 181 054600 BE Münchenbuchsee 9 780 8 304 061600 BE Münsingen 11 769 10 042 035600 BE 12 686 11 070 067000 BE 4 885 4 193 061700 BE Niederhünigen 633 528 087700 BE 477 419 035700 BE 868 725 062200 BE 668 552 036300 BE 15 702 13 672 030900 BE Radelfingen 1 187 1 028 031000 BE Rapperswil (BE) 2 548 2 152 062300 BE 2 862 2 432 088100 BE Rümligen 446 391 062400 BE Schlosswil 645 550 031100 BE Schüpfen 3 518 3 009 085500 BE 6 718 5 766 035800 BE 2 890 2 483 088400 BE 2 444 2 110 230800 FR 2 382 1 978 227800 FR 404 334 055100 BE Urtenen-Schönbühl 5 741 4 932 088500 BE 1 898 1 565 035900 BE 4 691 3 981 088800 BE Wald 1 187 1 006 063200 BE 4 017 3 376 055300 BE 99 81 036000 BE 8 897 7 719 062700 BE 11 266 9 695 230900 FR Wünnewil-Flamatt 5 319 4 474 062800 BE Zäziwil 1 634 1 381 036100 BE 9 796 8 433 055700 BE Zuzwil (BE) 576 477

90404 Burgdorf 18 515 15 949 040400 BE Burgdorf 15 584 13 452 041800 BE Oberburg 2 931 2 497

90412 Kirchberg (BE) 10 843 9 272 041200 BE Kirchberg (BE) 5 602 4 812 040100 BE Aefligen 1 042 911 040500 BE Ersigen 1 964 1 638 042000 BE Rüdtligen-Alchenflüh 2 235 1 911

1 Ct = Canton 44 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

A4001 Aarau 73 090 62 464 400100 AG Aarau 19 840 17 351 400200 AG 1 447 1 271 400300 AG Buchs (AG) 7 218 6 125 257400 SO Eppenberg-Wöschnau 306 277 400500 AG Erlinsbach (AG) 3 686 3 136 250300 SO Erlinsbach (SO) 3 216 2 715 400600 AG Gränichen 6 891 5 868 400800 AG Küttigen 5 769 4 914 400900 AG 3 654 3 106 401000 AG 7 588 6 421 401200 AG Suhr 9 627 8 055 401300 AG 3 848 3 225

A4021 Baden-Brugg 104 216 89 465 402100 AG Baden 18 189 15 797 Target areas Target 409500 AG Brugg 10 540 9 124 402600 AG Ennetbaden 3 094 2 695 402700 AG Fislisbach 5 367 4 528 402900 AG Gebenstorf 4 659 4 009 410000 AG Hausen (AG) 3 000 2 582 403400 AG Neuenhof 8 207 6 990 403700 AG Oberrohrdorf 3 924 3 421 403800 AG Obersiggenthal 8 278 7 072 411000 AG Remigen 1 035 880 411100 AG Riniken 1 451 1 243 404200 AG Turgi 2 893 2 436 404400 AG Untersiggenthal 6 855 5 707 404500 AG Wettingen 19 986 17 353 412300 AG Windisch 6 738 5 628

A4082 Wohlen (AG) 20 659 17 489 408200 AG Wohlen (AG) 14 547 12 322 408000 AG 6 112 5 167

A4201 Lenzburg 20 483 17 406 420100 AG Lenzburg 8 532 7 370 419900 AG Holderbank (AG) 997 847 420300 AG Möriken-Wildegg 4 119 3 472 420400 AG Niederlenz 4 239 3 525 421000 AG Staufen 2 596 2 192

94141 Reinach (AG) 17 475 14 804 414100 AG Reinach (AG) 8 000 6 778 413100 AG am See 2 887 2 481 413300 AG Burg (AG) 1 028 887 413900 AG 5 560 4 658

1 Ct = Canton 45 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

94304 Döttingen-Böttstein 10 495 9 007 430400 AG Döttingen 3 724 3 162 430300 AG Böttstein 3 671 3 137 430900 AG 3 100 2 708

A2939 Schaffhausen 67 032 57 855 293900 SH Schaffhausen 35 121 30 573 293100 SH Bargen (SH) 261 223 293200 SH Beringen 3 827 3 275 291400 SH Büttenhardt 367 306 291500 SH Dörflingen 893 787 002700 ZH Feuerthalen 3 474 2 955 002900 ZH Flurlingen 1 429 1 200 003400 ZH Laufen-Uhwiesen 1 530 1 272 291700 SH Lohn (SH) 703 593 290300 SH Löhningen 1 363 1 118 293600 SH Merishausen 794 641 293700 SH Neuhausen am Rheinfall 10 283 8 938 295300 SH Siblingen 780 677 291900 SH Stetten (SH) 1 209 985 292000 SH Thayngen 4 998 4 312

A0230 Winterthur 132 031 112 156 023000 ZH Winterthur 103 075 87 828 021700 ZH Elgg 4 009 3 370 021900 ZH Elsau 3 364 2 867 022300 ZH Neftenbach 5 312 4 397 022500 ZH Rickenbach (ZH) 2 539 2 076 022600 ZH Schlatt (ZH) 737 573 022700 ZH Seuzach 7 071 6 096 029800 ZH Wiesendangen 5 924 4 949

A0261 Zürich 1 266 313 1 080 623 026100 ZH Zürich 376 990 329 132 013100 ZH Adliswil 17 518 14 997 024100 ZH Aesch bei Birmensdorf 1 088 915 000100 ZH Aeugst am Albis 1 910 1 610 000200 ZH Affoltern am Albis 11 160 9 487 406100 AG Arni (AG) 1 793 1 495 005100 ZH Bachenbülach 3 995 3 338 008100 ZH 563 487 011100 ZH Bäretswil 4 878 4 055 005200 ZH Bassersdorf 11 170 9 316 402200 AG 1 592 1 357 002300 ZH Berg am Irchel 586 522 402300 AG Bergdietikon 2 370 2 059 406200 AG 4 530 3 812 422600 AG Besenbüren 568 450 024200 ZH Birmensdorf (ZH) 5 927 5 018

1 Ct = Canton 46 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

000300 ZH Bonstetten 5 173 4 228 008200 ZH 1 291 1 043 406300 AG Bremgarten (AG) 7 549 6 380 021300 ZH Brütten 1 938 1 675 011200 ZH Bubikon 6 776 5 608 293300 SH Buchberg 835 708 008300 ZH Buchs (ZH) 5 695 4 754 005300 ZH Bülach 17 503 14 874 008400 ZH Dällikon 3 652 3 060 008500 ZH Dänikon 1 913 1 588 021500 ZH Dättlikon 747 603 008600 ZH 5 770 4 895 024300 ZH Dietikon 24 183 20 464 005400 ZH Dietlikon 7 105 6 001 019100 ZH Dübendorf 25 074 21 287 019200 ZH Egg 8 221 6 972 Target areas Target 406600 AG Eggenwil 886 769 005500 ZH Eglisau 4 501 3 724 005600 ZH Embrach 8 925 7 450 015100 ZH Erlenbach (ZH) 5 265 4 383 019300 ZH Fällanden 8 071 6 742 017200 ZH Fehraltorf 5 896 4 951 132100 SZ Feusisberg 4 810 4 141 406700 AG Fischbach-Göslikon 1 406 1 168 430600 AG 389 328 132200 SZ Freienbach 15 730 13 607 005700 ZH Freienstein-Teufen 2 279 1 922 024400 ZH Geroldswil 4 704 4 061 005800 ZH Glattfelden 4 474 3 745 011500 ZH Gossau (ZH) 9 665 8 084 019400 ZH Greifensee 5 126 4 316 011600 ZH Grüningen 3 188 2 678 000400 ZH Hausen am Albis 3 356 2 761 000500 ZH Hedingen 3 469 2 881 015200 ZH Herrliberg 6 130 5 142 011700 ZH Hinwil 10 559 8 968 013200 ZH Hirzel 2 101 1 723 017300 ZH Hittnau 3 470 2 867 005900 ZH Hochfelden 2 010 1 651 015300 ZH Hombrechtikon 8 096 6 769 013300 ZH Horgen 19 095 16 154 006000 ZH Höri 2 450 2 085 006100 ZH Hüntwangen 959 808 013400 ZH Hütten 911 737 008700 ZH Hüttikon 666 593 029600 ZH Illnau-Effretikon 16 392 13 906 408400 AG 535 422 407100 AG 1 889 1 533 430800 AG Kaiserstuhl 400 358

1 Ct = Canton 47 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

013500 ZH Kilchberg (ZH) 7 570 6 438 403000 AG Killwangen 1 816 1 529 006200 ZH Kloten 18 210 15 707 403100 AG Künten 1 600 1 344 015400 ZH Küsnacht (ZH) 13 524 11 542 013600 ZH Langnau am Albis 7 218 6 106 017600 ZH Lindau 5 079 4 196 006300 ZH Lufingen 1 828 1 467 015500 ZH Männedorf 10 441 8 623 000800 ZH Maschwanden 641 529 019500 ZH Maur 9 556 8 042 015600 ZH Meilen 12 705 10 791 000900 ZH Mettmenstetten 4 377 3 639 019600 ZH Mönchaltorf 3 442 2 920 008800 ZH 3 020 2 641 008900 ZH 4 554 3 837 009000 ZH 8 613 7 193 009100 ZH 2 758 2 236 006400 ZH Nürensdorf 5 234 4 502 006500 ZH Oberembrach 1 007 858 024500 ZH Oberengstringen 6 393 5 522 009200 ZH 5 981 4 917 407300 AG 1 943 1 626 013700 ZH Oberrieden 4 971 4 284 009300 ZH 1 739 1 454 407400 AG Oberwil-Lieli 2 138 1 789 001000 ZH Obfelden 4 761 3 928 015700 ZH Oetwil am See 4 506 3 775 024600 ZH Oetwil an der Limmat 2 333 2 046 006600 ZH Opfikon 15 995 13 634 009400 ZH 2 616 2 162 001100 ZH Ottenbach 2 459 2 061 017700 ZH Pfäffikon 10 824 9 194 022400 ZH Pfungen 3 310 2 756 006700 ZH Rafz 4 061 3 391 009500 ZH 498 401 009600 ZH 16 849 14 173 013800 ZH Richterswil 12 583 10 572 001200 ZH Rifferswil 933 743 006800 ZH Rorbas 2 479 2 073 423800 AG Rottenschwil 790 652 293800 SH Rüdlingen 731 612 407500 AG Rudolfstetten-Friedlisberg 4 288 3 625 009700 ZH Rümlang 6 935 5 946 013900 ZH Rüschlikon 5 392 4 611 017800 ZH Russikon 4 130 3 487 009800 ZH 722 611 024700 ZH Schlieren 16 739 14 202 431800 AG 1 330 1 128

1 Ct = Canton 48 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

009900 ZH Schöfflisdorf 1 355 1 152 014000 ZH Schönenberg (ZH) 1 895 1 623 019700 ZH Schwerzenbach 4 529 3 852 011900 ZH Seegräben 1 293 1 086 431900 AG 598 502 404000 AG Spreitenbach 10 782 8 968 010000 ZH Stadel 1 980 1 664 015800 ZH Stäfa 13 886 11 816 001300 ZH Stallikon 3 275 2 775 010100 ZH 3 233 2 783 014100 ZH Thalwil 17 286 14 763 015900 ZH Uetikon am See 5 845 4 810 024800 ZH Uitikon 3 944 3 345 024900 ZH Unterengstringen 3 359 2 919 407900 AG 1 284 1 079 025000 ZH Urdorf 9 259 7 872 Target areas Target 019800 ZH Uster 32 577 27 505 019900 ZH Volketswil 17 604 14 622 014200 ZH Wädenswil 20 870 17 727 006900 ZH Wallisellen 14 075 12 118 020000 ZH Wangen-Brüttisellen 7 582 6 336 007000 ZH Wasterkingen 547 464 010200 ZH 1 029 902 025100 ZH Weiningen (ZH) 4 262 3 590 018000 ZH Weisslingen 3 204 2 642 001400 ZH Wettswil am Albis 4 594 3 798 012100 ZH Wetzikon (ZH) 22 669 19 226 408100 AG 3 536 3 075 007100 ZH Wil (ZH) 1 297 1 114 018200 ZH Wildberg 987 817 007200 ZH Winkel 3 909 3 378 132300 SZ Wollerau 7 010 6 063 404800 AG Würenlos 5 764 4 775 016100 ZH Zollikon 12 103 10 373 408300 AG 4 255 3 621 016000 ZH Zumikon 5 148 4 336

A4401 Arbon-Rorschach 52 225 44 866 440100 TG Arbon 13 768 11 878 321300 SG Goldach 9 144 7 868 442100 TG Horn 2 595 2 237 321500 SG Rorschach 8 840 7 623 321600 SG Rorschacherberg 6 965 6 057 321700 SG Steinach 3 342 2 837 323700 SG Thal 6 302 5 331 321800 SG Tübach 1 269 1 035

A4436 Romanshorn-Amriswil 23 875 20 414 443600 TG Romanshorn 10 129 8 763

1 Ct = Canton 49 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

446100 TG Amriswil 12 422 10 525 444100 TG Salmsach 1 324 1 126

A4566 Frauenfeld 23 691 20 357 456600 TG Frauenfeld 23 691 20 357

A4671 Kreuzlingen 22 033 19 164 467100 TG Kreuzlingen 19 927 17 360 464300 TG Bottighofen 2 106 1 804

94946 Weinfelden 10 490 9 046 494600 TG Weinfelden 10 490 9 046

A5002 Bellinzona 49 661 42 339 500200 TI Bellinzona 40 718 34 690 500100 TI Arbedo-Castione 4 380 3 771 380400 GR Buseno 104 95 501000 TI Lumino 1 362 1 130 383500 GR San Vittore 724 643 381000 GR Santa Maria in Calanca 109 100 501700 TI Sant’Antonino 2 264 1 910

A5113 Locarno 53 817 46 959 511300 TI Locarno 15 303 13 376 509100 TI 5 453 4 852 532400 TI Avegno-Gordevio 1 426 1 212 509600 TI Brione sopra 525 484 539700 TI 1 166 1 051 510200 TI Corippo 12 12 510800 TI 4 384 3 753 511500 TI 6 372 5 499 531700 TI 2 464 2 106 511700 TI 212 181 511800 TI Minusio 7 090 6 249 512000 TI 2 797 2 522 512100 TI 753 688 512500 TI 664 615 513100 TI Tenero-Contra 2 659 2 239 539600 TI 2 537 2 120

A5192 Lugano 142 933 122 842 519200 TI Lugano 60 815 52 812 514100 TI Agno 4 050 3 473 523700 TI 1 323 1 112 514300 TI 317 258 514400 TI 954 798 514600 TI 294 258 514800 TI 1 471 1 225 514900 TI 622 528

1 Ct = Canton 50 WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

515100 TI 2 375 2 055 515400 TI 856 758 516100 TI 722 597 516200 TI 1 446 1 223 516700 TI 1 947 1 642 522600 TI 6 306 5 282 517100 TI 4 090 3 450 523600 TI Collina d’Oro 4 448 3 763 517600 TI Comano 2 000 1 668 517800 TI Croglio 857 726 518000 TI 1 315 1 125 518100 TI Curio 517 457 518600 TI 479 405 518700 TI 1 149 969 518900 TI 1 676 1 426 519300 TI 1 450 1 252 Target areas Target 519400 TI 1 246 1 057 519500 TI 542 482 519600 TI 5 886 5 166 519700 TI 1 325 1 132 519800 TI Melide 1 658 1 450 519900 TI Mezzovico-Vira 1 254 1 033 520000 TI 269 222 523800 TI 4 318 3 678 520200 TI Monteggio 886 772 520300 TI 726 668 520500 TI Muzzano 730 651 520600 TI 330 286 520700 TI 811 685 520800 TI 1 383 1 132 521000 TI Paradiso 3 654 3 237 521200 TI 1 741 1 413 521300 TI 776 700 521400 TI 1 494 1 260 521600 TI Pura 1 320 1 114 521900 TI Rovio 728 637 522100 TI 2 111 1 818 522200 TI Sessa 671 571 522500 TI 1 709 1 478 522700 TI Torricella-Taverne 3 034 2 551 523000 TI Vernate 575 481 523100 TI 1 917 1 602 523300 TI 360 304

A5250 Chiasso-Mendrisio 49 479 42 868 525000 TI Chiasso 7 776 6 892 524200 TI Balerna 3 331 2 878 526900 TI Breggia 1 965 1 689 516000 TI 457 413

1 Ct = Canton 51 Greater urban areas

WEMF Conurbation Population Population Available standard poster formats FSO Ct1 Town total 15+ F200 F200L F200LR F12 F12L F12LR F24 F4

524900 TI Castel San Pietro 2 042 1 755 525100 TI Coldrerio 2 703 2 382 525400 TI Mendrisio 14 321 12 422 525700 TI Morbio Inferiore 4 565 3 904 526000 TI Novazzano 2 389 2 082 526300 TI Riva San Vitale 2 505 2 184 526600 TI Stabio 4 371 3 631 526800 TI Vacallo 3 054 2 636

Total greater urban areas 6 143 374 5 236 244

1 Ct = Canton 52 Target areas Urban centers

Due to population growth and mobility pheno- mena, most Swiss cities have evolved beyond their political boundaries in the course of time. This circumstance is factored in by our City pro- ducts. For us, a city encompasses both the core city and the geographically adjacent conurbation communities that together constitute an entity from the urban, traffic, economic and cultural points of view.

WEMF/FSO structures

Conurbation City

Schaffhausen

Frauenfeld

Baden-Brugg

Basel Zürich Winterthur Aarau St. Gallen

Uster Olten-Zofingen

Biel/Bienne Solothurn Zug

La Chaux-de-Fonds Luzern

Bern Neuchâtel

Yverdon-les-Bains Chur Fribourg Thun

Lausanne

Vevey-Montreux

Sion

Genève Locarno Bellinzona

Lugano

54 WEMF Population Population WEMF Population Population FSO Town/District total 15+ FSO Town/District total 15+

City Genève City Neuchâtel 6621 Genève 188 234 162 896 6458 Neuchâtel 33 412 28 662 6608 Carouge GE 20 004 16 877 6407 Corcelles-Cormondrèche 4 657 3 825 6612 Chêne-Bougeries 10 337 8 781 6454 Hauterive 2 570 2 210 6613 Chêne-Bourg 8 057 6 743 6412 Peseux 5 700 4 789 6617 Cologny 4 939 4 175 6459 St-Blaise 3 257 2 715 6628 Lancy 28 723 23 762 Total City Neuchâtel 49 596 42 201 6623 Le Grand-Saconnex 11 759 9 457 A6458 Agglo Neuchâtel 87 414 73 769 6630 Meyrin 21 729 18 222 6631 Onex 17 637 14 742 City Fribourg 6640 Thônex 13 478 11 284 2196 Fribourg 35 680 30 600 6643 Vernier 33 237 27 527 2197 Givisiez 3 031 2 522 Total City Genève 358 134 304 466 2198 Granges-Paccot 2 729 2 243 A6621 Agglo Genève 549 411 459 404 2228 Villars-sur-Glâne 11 762 9 643 Total City Fribourg 53 202 45 008 City Lausanne A2196 Agglo Fribourg 99 425 82 446 Target areas Target 5586 Lausanne 129 383 110 612 5584 Epalinges 8 626 7 146 City Sion 5587 Le Mont-sur-Lausanne 6 228 5 171 6266 Sion 31 676 26 949 5589 Prilly 11 626 9 835 6023 Conthey 7 848 6 565 5590 Pully 17 336 14 823 Total City Sion 39 524 33 514 5591 Renens VD 20 176 16 920 A6266 Agglo Sion 78 330 66 331 Total City Lausanne 193 375 164 507 A5586 Agglo Lausanne 385 643 323 658

City Vevey 5890 Vevey 18 364 15 403 5886 Montreux 25 199 21 993 5889 La Tour-de-Peilz 10 807 9 148 5891 Veytaux 817 728 Total City Vevey 55 187 47 272 A5890 Agglo Vevey-Montreux 80 709 68 459

City Yverdon-les-Bains 5938 Yverdon-les-Bains 27 961 23 433 5922 Montagny-près-Yverdon 694 567 Total City Yverdon-les-Bains 28 655 24 000 A5938 Agglo Yverdon-les-Bains 38 450 32 111

City La Chaux-de-Fonds 6421 La Chaux-de-Fonds 37 843 31 829 Total City La Chaux-de-Fonds 37 843 31 829 A6421 Agglo La Chaux-de-Fonds 51 554 43 303

55 Urban centers

WEMF Population Population WEMF Population Population FSO Town/District total 15+ FSO Town/District total 15+

City Luzern City Olten 1061 Luzern 78 093 69 072 2581 Olten 17 076 15 022 1054 Ebikon 12 461 10 661 2584 Starrkirch-Wil 1 605 1 338 1024 Emmen 28 481 24 291 2500 Trimbach 6 268 5 391 1058 Horw 13 607 11 692 Total City Olten 24 949 21 751 1059 Kriens 26 474 22 834 A2581 Agglo Olten-Zofingen 94 045 80 707 Total City Luzern 159 116 138 550 A1061 Agglo Luzern 218 121 187 781 City Solothurn 2601 Solothurn 16 301 14 425 City Thun 2542 Bellach 5 196 4 521 0942 Thun 42 764 37 261 2534 Zuchwil 8 783 7 573 0939 Steffisburg 15 401 13 283 Total City Solothurn 30 280 26 519 Total City Thun 58 165 50 544 A2601 Agglo Solothurn 76 212 65 797 A0942 Agglo Thun 78 677 68 017 City Biel / Bienne City Zug 0371 Biel/Bienne 51 635 44 492 1711 Zug 26 901 23 394 0733 Brügg 4 232 3 600 1701 Baar-Inwil-Zentrum 22 125 18 682 0743 Nidau 6 810 5 890 Total City Zug 49 026 42 076 Total City Biel / Bienne 62 677 53 982 A1711 Agglo Zug 119 633 101 064 A0371 Agglo Biel/Bienne 100 199 85 913

City St. Gallen City Bern 3203 St. Gallen 73 505 64 042 0351 Bern 125 681 110 880 3442 Gaiserwald 8 049 6 729 0362 Ittigen 10 961 9 480 3443 Gossau SG 17 983 15 304 0355 Köniz-Nordost 38 936 33 471 3204 Wittenbach 9 431 8 004 0356 Muri bei Bern 12 686 11 070 Total City St. Gallen 108 968 94 079 0363 Ostermundigen 15 702 13 672 A3203 Agglo St. Gallen 161 849 138 386 Total City Bern 203 966 178 573 A0351 Agglo Bern 394 593 341 387 City Chur 3901 Chur 33 984 29 856 City Aarau Total City Chur 33 984 29 856 4001 Aarau 19 840 17 351 A3901 Agglo Chur 56 276 48 473 4003 Buchs AG 7 218 6 125 4012 Suhr 9 627 8 055 City Basel Total City Aarau 36 685 31 531 2701 Basel 164 516 144 612 A4001 Agglo Aarau 73 090 62 464 2762 Allschwil 19 716 17 153 2765 Binningen 14 782 12 866 City Baden 2766 Birsfelden 10 300 9 129 4021 Baden 18 189 15 797 2767 Bottmingen 6 080 5 251 4026 Ennetbaden 3 094 2 695 2769 Münchenstein 11 739 10 121 4038 Obersiggenthal 8 278 7 072 2770 Muttenz 17 309 15 001 4045 Wettingen 19 986 17 353 2773 Reinach BL 18 643 16 220 Total City Baden 49 547 42 917 2703 Riehen 20 599 17 783 A4021 Agglo Baden-Brugg 104 216 89 465 Total City Basel 283 684 248 136 A2701 Agglo Basel 523 992 452 428

56 WEMF Population Population WEMF Population Population FSO Town/District total 15+ FSO Town/District total 15+

City Schaffhausen City Locarno 2939 Schaffhausen 35 121 30 573 5113 Locarno 15 303 13 376 0027 Feuerthalen 3 474 2 955 5091 Ascona 5 453 4 852 2937 Neuhausen a. Rheinfall 10 283 8 938 5115 Losone 6 372 5 499 Total City Schaffhausen 48 878 42 466 5118 Minusio 7 090 6 249 A2939 Agglo Schaffhausen 67 032 57 855 5120 Muralto 2 797 2 522 Total City Locarno 37 015 32 498 City Winterthur A5113 Agglo Locarno 53 817 46 959 0230 Winterthur 103 075 87 828 0219 Elsau 3 364 2 867 City Lugano Total City Winterthur 106 439 90 695 5192 Lugano 60 815 52 812 A0230 Agglo Winterthur 132 031 112 156 5196 Massagno 5 886 5 166 5210 Paradiso 3 654 3 237 City Zürich 5225 Sorengo 1 709 1 478 0261 Zürich 376 990 329 132 Total City Lugano 72 064 62 693 0131 Adliswil 17 518 14 997 A5192 Agglo Lugano 142 933 122 842 Target areas Target 0191 Dübendorf 25 074 21 287 0135 Kilchberg ZH 7 570 6 438 Total urban centers 2 774 782 2 393 689 0245 Oberengstringen 6 393 5 522 0066 Opfikon 15 995 13 634 0247 Schlieren 16 739 14 202 0069 Wallisellen 14 075 12 118 0161 Zollikon 12 103 10 373 Total City Zürich 492 457 427 703 A0261 Agglo Zürich 1 266 313 1 080 623

City Uster 0198 Uster 32 577 27 505 Total City Uster 32 577 27 505 A0261 Agglo Zürich 1 266 313 1 080 623

City Frauenfeld 4566 Frauenfeld 23 691 20 357 Total City Frauenfeld 23 691 20 357 A4566 Agglo Frauenfeld 23 691 20 357

City Bellinzona 5002 Bellinzona 40 718 34 690 5001 Arbedo-Castione 4 380 3 771 Totale City Bellinzona 45 098 38 461 A5002 Agglo Bellinzona 49 661 42 339

57 Tourism regions

Our tourism structures are based on the conven- tional definitions of the tourism industry and embrace several communities within a given region. Due to the particularly high percentage of tourist frequencies, the OTS ratings attributed to non-locals are several orders of magnitude higher than the OTS ratings that apply to the local population.

WEMF/FSO structures

Tourism regions

16.6

16.1

16.3

16.5 16.3 15.2 15.5

Ostschweiz/Liechtenstein 15.2 15.4 16.2 16.4 15.1 15.3 17.3 17.6 17.1 15.7 Innerschweiz 14.7 14.7 17.8 17.7 18.2

12.3 14.4 15.6 17.5 17.4 17.9 14.6 Alpes Vaudoises Bündnerland et Fribourgeoises 14.1 14.2 17.2 18.1 Berner Oberland 19.1 12.2 14.3 13.3 Engadin 14.5 13.4 Oberwallis

12.1 11.2 Ticino 18.3 19.2 13.5 11.5

13.6 11.1 11.4 11.3 13.1 13.2

Bas-Valais 11.6

58 11. Bas-Valais (EA 16) 17. Bündnerland (EA 28, 29) 11.1 Les 4 Vallées 17.1 /Schanfigg 11.2 Crans-Montana 17.2 Rheinwald 11.3 Val d’ 17.3 Weisse Arena 11.4 Val d’Hérens 17.4 Surselva 11.5 Portes du Soleil 17.5 Disentis 11.6 Val d’Entremont/Trient 17.6 Prättigau 17.7 Lenzerheide 12. Alpes Vaudoises et Fribourgeoises 17.8 Heinzenberg (EA 12, 15) 17.9 Julier/Albula 12.1 Alpes de la Riviera 12.2 Pays d’Enhaut 18. Engadin (EA 29) 12.3 Gruyères/ 18.1 Oberengadin 18.2 Unterengadin 13. Oberwallis (EA 23) 18.3 Val Poschiavo 13.1 Zermatt 13.2 Saas Fee 19. Ticino (EA 51) Target areas Target 13.3 Goms/Aletsch 19.1 Leventina/Lucomagno 13.4 Leukerbad/Lötschental 19.2 Valle Maggia 13.5 Augstbord/Turtmanntal 13.6 Simplon

14. Berner Oberland (EA 22) 14.1 Adelboden/Kandersteg 14.2 Jungfrau 14.3 Gstaad 14.4 Hasliberg/Haslital 14.5 Lenk 14.6 Niedersimmental 14.7 Thuner-/Brienzersee

15. Innerschweiz (EA 21, 25, 34) 15.1 Engelberg 15.2 Vierwaldstättersee 15.3 Entlebuch/ 15.4 Stoos 15.5 Hoch-Ybrig 15.6 Gotthard 15.7 Brünig/Melchtal

16. Ostschweiz (EA 26, 27, 28, 61) 16.1 Toggenburg/Alpstein 16.2 Glarnerland 16.3 Flumserberg 16.4 Pizol Attain the highest peaks 16.5 Malbun For advertising options in alpine resorts 16.6 Appenzeller Vorderland and at mountain railway stations, please contact APG|SGA Mountain: www.apgsga.ch/mountain

59

Range

Innovations and technological developments in Out of Home advertising enable us to create tried-and-tested as well as new and fascinating communication options for advertising mes- sages, brands and services.

APG|SGA and its segment brands APG|SGA Airport, APG|SGA Interaction, APG|SGA Mega Poster, APG|SGA Mountain, APG|SGA Promotion, APG|SGA Rail and APG|SGA Traffic offer comprehensive analog and digital out-of-home solutions for high-footfall locations. To this end, APG|SGA is increasingly combining Out of Home advertising with mobile media, thus creating new opportunities for interaction.

62 Overview 68 Formats analog 69 Formats digital 70 Network profiles analog 102 Network profiles digital

112 Shopping centers Range 120 Parking facilities

Valid for weeks 01–52/2018 All data without liability, products and prices subject to change Overview

1. APG|SGA networks (analog and digital) APG|SGA networks guarantee a high-yield 2. Individual panels (analog) advertising presence in the heart of the Swiss 3. Full-year sites (analog) population centers. 4. Specials You can also access all network profiles online, 5. Packages incl. availability in your envisaged campaign 6. Event-linked products schedule: 7. Advertising at the POI/POS 8. APG|SGA Airport www.apgsga.ch/networks 9. APG|SGA Interaction 10. APG|SGA Mega Poster City series, Community and DoubleTall 11. APG|SGA Mountain networks 12. APG|SGA Promotion In our local networks with classic F4 13. APG|SGA Rail world-format panels, you have the choice of 14. APG|SGA Traffic three product lines: 15. Billposting by mobility target group – City series F4: Panel sites in pedestrian 16. Billposting by communication goal zones, along major thoroughfares and at other highly frequented premium locations in city centers 1. APG|SGA networks (analog and digital) – Community F4: Panel sites uniformly distributed within an entire community, Network profile Page targeting all segments of the population – DoubleTall F4: Network product with two 01 Cities F200 Big28 71 stacked F4 formats per site in the cities of 02 Cities F200 Big9 72 Basel, Lausanne, and Zürich. The site 03 Rail Kiosk F200 CH 73 characteristics are identical with those of 04 Citystar F200L Big8 74 the City series F4. 05 Rail Citystar F200L CH 76 06 Rail Rollingstar F200LR CH 78 2. Individual panels (analog) 07 Agglos F12 Big27 79 We can offer you about 80% of our portfolio as 08 Agglos F12 Big9 80 freely available single panels – everywhere and 09 Cities F12 Big28 82 at any time. 10 Cities F12 Big9 83 11 Road Commuter F12 Big9 84 www.posterdirect.ch 12 Rail Commuter F12 Big10 85 13 Rail Rollingstar F12LR CH 86 3. Full-year sites (analog) 14 City F200 88 Poster advertising exposure for a full year. Book 15 Citystar F200L Prime 90 attractive sites with us. 16 Citystar F200L 92 www.posterdirect.ch 17 Agglo F12 94 18 City F12 96 4. Specials 19 ShoppingCenter Top10 98 We regularly launch exciting new products, 20 Premium Branding 100 attractive combos and specials. Ask your 21 City & Rail eBoard / Rail Beamer 102 APG|SGA contact person or visit our website 22 AllStar ePanel CH 104 to discover what’s new. 23 City ePanel / Rail ePanel 106 24 Shopping ePanel 108 www.apgsga.ch/specials 25 Mountain ePanel 110 26 Infotainment Screen 111

62 5. Packages 8. APG|SGA Airport High quality billposting with best conditions or Advertising at and around the airport at very short notice: APG|SGA Airport specializes in digital and analog – Profitline: Book 1,000 F12 and F200 glued out-of-home solutions at and around airports. poster panels at favorable terms, as per It provides highly effective advertising spaces showing matrix. Street, railway station, and whose messages and impact are tailored to afflu- parking/POS sites. ent, high-spending customers. – Carline: 1,300 F12 and F200 glued posters frontal to traffic flow. Target area Switzerland www.apgsga.ch/airport nationwide, all Big28 conurbations. – Expressline: With Expressline, your poster 9. APG|SGA Interaction campaign gets nationwide exposure within five Mobile media and Out of Home working days. Our rigorous logistics processes APG|SGA Interaction links Out of Home and let you go public with poster advertising on mobile media. Specialized in gathering and short notice or even for ad-hoc communication. evaluating movement as well as location data, it provides planning, realization and measurement www.apgsga.ch/packages of target-specific mobile advertising campaigns along the customer journey. 6. Event-linked products Count on us for specific analog and digital www.apgsga.ch/interaction packages to cover trade shows, exhibitions and events such as the Geneva Motor Show, the 10. APG|SGA Mega Poster Montreux Jazz Festival and the Locarno Film Large-format advertising Festival. MegaPosters guarantee eye contact and make advertising extremely prominent. APG|SGA www.apgsga.ch/poi MegaPoster delivers the highest quality on the largest possible permanent and temporary 7. Advertising at the POI/POS advertising spaces backed up with a seamless Systematically configure Out of Home campaigns service range and develops tailor-made ideas and to target specific Points of Interest POI or Points concepts. Over 120 first-class MegaPoster loca- of Sale POS. tions are currently on offer for advertisements Range www.apgsga.ch/pos that are great in both size and impact.

www.apgsga.ch/megaposter APG|SGA Out of Home Targeting APG|SGA Out of Home Targeting allows you to deliver your messages along key distribution channels throughout Switzerland. A centralized database with current site coordinates was set up in cooperation with AFO Marketing. www.apgsga.ch/poi

Booking launch 09.10.2017: Booking window 2018–1 16.04.2018: Booking window 2018–2

63 Overview

11. APG|SGA Mountain 13. APG|SGA Rail Alpine advertising Station advertising APG|SGA Mountain is the specialist in advertis- APG|SGA Rail is the center of excellence for ing systems in the mountains. Over 90% of product development and integrated advertising Switzerland´s mountain railways are partners of solutions at Swiss railway stations. It develops this segment brand. A destination-specific offer and coordinates analog and digital advertising at consisting of standardized and customizable stations and offers special forms of advertising. advertising formats, digital information systems APG|SGA and its segment brands have responsi- and innovative special advertising formats bility for advice and bookings. provides attractive opportunities to reach afflu- www.apgsga.ch/rail ent visitors who are in very good spirits and the optimum mood for consumption. 14. APG|SGA Traffic www.apgsga.ch/mountain Public transport advertising APG|SGA Traffic provides digital and analog 12. APG|SGA Promotion public transport advertising from a single source. Live communication Its in-depth knowledge of transport advertising APG|SGA Promotion designs and delivers and tailor-made regional and nationwide solu- high-impact special advertising formats at busy tions guarantee highly appealing and effective locations around Switzerland. It exclusively man- advertising on external and internal public ages and rents out the distribution points and transport poster spaces. promotional spaces at SBB railway stations and www.apgsga.ch/traffic can design and effectively implement sampling and fundraising campaigns, brand promotions and pop-up stores at stations and shopping centers, in the mountains, at airports and on public transport. www.apgsga.ch/promotion

64 Range

65 Overview

15. Billposting by mobility target group Young Urbans Day in, day out, Swiss consumers are on the This target group is a young segment move out of home in a variety of mobility flows. of consumers who still live in the There are classic patterns within this mobility homes of their parents. Still in the edu- behavior that can be clustered in five main cation phase of their lives, they are consump- mobility target groups. We offer customizable tion-oriented despite low incomes. Young high-reach, high-affinity billposting products that Urbans use mainly public transportation and are are tailored to these groups: avid movie-goers. They have a high affinity with digital media, especially smartphones and rarely City Shoppers watch TV. Various free tabloids are their sources On the go outside the rush hour with of mostly superficial information. purchase intentions in and around rail- way stations, they are predominant Night Owls users of public transportation for leisure activities The consumption-oriented revelers and household shopping. They frequently read are on the move mainly at night from magazines and are receptive to advertising. Life- Thursday to Saturday and live in cities style- and trend-oriented, brand- and fashion- or conurbations. On weekends, they travel pre- conscious, City Shoppers enjoy trying new prod- dominantly with public transportation and avoid ucts. the rush hour. Night Owls seek excitement, want to have a good time and like to try out new Leisure Timer products. Their leisure activities are highly diversi- Persons in all age brackets who move in fied, and the fun factor is the key priority. a pleasure-focused, relaxed environ- ment. They prefer lively, entertainment- and consumption-oriented leisure activities and are generally in a relaxed, laid-back mood.

Professionals Between 20 and 59 years old, with families. They are very well educated and have above-average incomes. Daily users of public transportation, obtain informa- tion from newspapers and magazines. They use other media such as TV and radio only occasion- ally. Leisure activities are diversified, going to the movies is a favorite pastime.

66 16. Billposting by communication goal The primary ambition of every communication and media strategy is to efficiently and effec- tively attain the defined objectives. With Out of Home advertising and its numerous options with respect to geographical selectivity, format and site choices, as well as creation and weighting in the campaign mix, communication goals can be achieved with an optimized price/performance ratio:

Clearance sales Advertise at the POS/POI with posters and generate the final stimulus prior to the purchase decision. It’s proven: post- ers deliver the greatest leverage for increasing sales and among all classic media generate the greatest return on investment (ROI).

Image With our high-impact premium products, many of them exclusive, you can secure a presence in an ideal, first- class environment for systematic knowledge- building and positive image transfers. Whether analog or digital, poster advertising offers a nearly unlimited spectrum of deployment and design options; it outperforms all other media with respect to public acceptance and positive perception. Range

Recognition Sustainably boost your brand recogni- tion ratings. Every day, 90% of all Swiss consumers are on the go out of home and become aware of the more than 150,000 advertising sites in our portfolio. This explains the swift and enormous reach-building process as well as the contact generation achieved with our Out of Home solutions within a short period of time.

67 Formats analog

World format F4 Paper dimensions 89.5 x 128 cm

City format F200 Paper dimensions 116.5 x 170 cm

F200L/LR Paper dimensions 119 x 170 cm Visible surface 116 x 166 cm

F200P Tarpaulin 125.5 x 179 cm Visible surface 120 x 170 cm

Wide format F12 Paper dimensions 268.5 x 128 cm

F12L/LR Paper dimensions 268.5 x 128 cm Visible surface 264 x 123.5 cm

F12P Tarpaulin 282 x 132 cm Visible surface 278 x 130 cm

Large format F24 Paper dimensions 268.5 x 256 cm

F24P Tarpaulin 288 x 271.2 cm Visible surface 278 x 261.2 cm

Startower F400LT Paper dimensions 123 x 340 cm Visible surface 116 x 336 cm

Format suffixes L, LR, LT Backlit poster, Rollingstar: Light source inside (translucent printing: see page 175) P Poster: Tarpaulin

68 Formats digital ePanel Escalator ePanel 9:16 LCD-Screen 32 inches

Rail ePanel 9:16 LCD-Screen from 80 inches

City ePanel 9:16 LCD-Screen from 72 inches

Shopping ePanel 9:16 LCD-Screen 70 inches*

Event ePanel 9:16 LCD-Screen from 70 inches

Mountain ePanel 9:16 LCD-Screen from 70 inches

eBoard Rail eBoard 16:9 LED-Screen from 6 m2

City eBoard 16:9 LED-Screen from 7 m2

Beamer Rail Beamer 16:9 Projector from 10 m2 Range

Screen Infotainment Screen 16:9 LCD-Screen from 18 inches

TrafficMediaScreen 16:9 LCD-Screen approx. 18.5 inches

* Mall of Switzerland 55 inches 69 Network profiles analog

Networks are packages of selected adverti- sing spaces. They guarantee a wide-reaching coverage from the city center to the conurbation or an exclusive advertising presence at selected locations. The benefits are:

– Optimal coverage of area or property – Price advantage – Guaranteed performance values – Selected top locations

On the following pages you will find detailed network profiles in 26 categories.

Abbreviations CC Contact class CPM Cost per 1,000 contacts GRP Gross Rating Points (advertising pressure) OTS Opportunities To See (contact average)

70 01 Cities F200 Big28 > National

National product. Product covers the 28 most important Cities in Switzerland. Street panels combined with approx. 10% railway station panels.

Format F200 Number of advertising media 895 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 2 366 475

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 4)

Reach 72% Persons reached, 15+ 1 653 100 OTS per person 20 Total aggregate contacts 35 798 800 GRP 1 440

Reach, OTS and GRP disparities in cities. For details, see profile 14.

For network prices see page 140 ff. Range

Conurbation Schaffhausen

City Frauenfeld

Baden-Brugg

Basel Zürich Winterthur Aarau St. Gallen

Uster Olten-Zofingen

Biel/Bienne Solothurn Zug

La Chaux-de-Fonds Luzern

Bern Neuchâtel

Chur Yverdon Fribourg Thun

Lausanne

Vevey-Montreux

Sion

Genève Locarno Bellinzona

Lugano

71 Network profiles analog

02 Cities F200 Big9 > National

National product. Product covers the 9 largest Cities in Switzerland. Street panels combined with approx. 10% railway station panels.

Format F200 Number of advertising media 548 Campaign duration 7, 14, 21 day Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 1 700 691

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 4)

Reach 69% Persons reached, 15+ 1 141 100 OTS per person 19 Total aggregate contacts 23 240 300 GRP 1 311

Reach, OTS and GRP disparities in cities. For details, see profile 14.

For network prices see page 140 ff.

Conurbation City

Basel Zürich Winterthur St. Gallen

Biel/Bienne

Luzern

Bern

Lausanne

Genève

72 03 Rail Kiosk F200 CH > National

National product. Product covers 192 railway stations and 170 communities. Distance from newsstand max. 20 meters. Bookable only by language region.

Format F200 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Alcohol, tobacco, churches and religions

Language region Suisse romande Deutschschweiz Svizzera italiana

Number of advertising media 22 203 6 Number of railway stations 18 168 6 Number of communities 18 147 5 Total daily frequency 290 000 2 115 000 53 000

Daily frequencies available for SBB and BLS stations only.

For network prices see page 140 ff. Range

Conurbation Schaffhausen Kreuzlingen Döttingen Weinfelden Frauenfeld Amriswil Basel Böttstein Romanshorn Stein AG Arbon Brugg Baden Rorschach Winterthur Wil SG Flawil St. Gallen Porrentruy Aarau Delémont Schönenwerd Lenzburg Olten Zürich Wohlen Oensingen Zofingen Wattwil Altstätten Solothurn Reinach AG Uznach Grenchen Langenthal Sursee Rapperswil-Jona Zug Biel/Bienne Lachen Buchs SG La Chaux-de-Fonds Kilchberg Einsiedeln Glarus Lyss Burgdorf Luzern Arth Schwyz Mels-Sargans Neuchâtel Bern Landquart Murten Stans Sarnen Payerne Chur

Yverdon Altdorf Fribourg Davos Thun

Interlaken Spiez Bulle Lausanne St. Moritz

Vevey Montreux Aigle Brig

Monthey Visp Genève Sion Sierre Locarno Bellinzona Martigny

Lugano Zermatt

Mendrisio Chiasso 73 Network profiles analog

04 Citystar F200L Big8 > National

National product. Product covers the 8 largest Cities in Switzerland. Street panels combined with approx. 10% railway station panels in central locations. In modern backlit displays, mostly free-standing.

Format F200L Number of advertising media 431 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 1 396 225

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 4)

Reach 68% Persons reached, 15+ 918 000 OTS per person 20 Total aggregate contacts 19 300 200 GRP 1 360

Reach, OTS and GRP disparities in cities. For details, see profile 16.

For network prices see page 140 ff.

Conurbation City

Basel Zürich Winterthur St. Gallen

Biel/Bienne

Luzern

Bern

Lausanne

74 Range

75 Network profiles analog

05 Rail Citystar F200L CH > National

National product. Product covers 54 railway stations (see table) with a total daily frequency of 2 125 900 arriving and departing passengers. Free-standing backlit posters in ticketing halls, main entrances, platforms and shopping arcades.

Format F200L Number of advertising media 125 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Alcohol, tobacco, churches and religions

Conurbation Schaffhausen

Weinfelden Frauenfeld Romanshorn Basel SBB HB Baden Bülach Winterthur

Liestal Flughafen Effretikon Aarau St. Gallen HB Zürich HB Stadelhofen Olten HB Uster Küsnacht Thalwil Solothurn Horgen Biel/Bienne HB Zug

Neuchâtel Luzern HB Bern HB Gümligen

Chur Fribourg Thun

Lausanne

Vevey Montreux

Genève-Aéroport

Genève-Cornavin Locarno Bellinzona

Lugano

76 Station Number of panels Station Number of panels Station Number of panels

Genève Cornavin 4 Aarau 2 Dietlikon 1 Genève Aéroport 2 Baden 2 Effretikon 2 Lausanne 4 Brugg 1 Horgen 2 Ecublens-Village 2 Schaffhausen 2 Kloten 1 Epalinges 1 Wetzikon 1 Kloten Flughafen 3 Montreux 1 Rüti 1 Meilen 1 Neuchâtel 4 Winterthur 5 Thalwil 1 Fribourg 3 Zürich HB 5 Küsnacht 1 Luzern 4 Zürich HB S-Bahn 12 Uster 2 Thun 2 Zürich Brunau 1 Regensdorf 1 Zug 4 Zürich Enge 1 Wallisellen 2 Pfäffikon SZ 1 Zürich Oerlikon 4 Romanshorn 1 Chur 2 Zürich Stadelhofen 2 Frauenfeld 2 Basel 5 Zürich Stettbach 1 Weinfelden 1 Liestal 1 Zürich Tiefenbrunnen 1 Bellinzona 2 Olten 3 Zürich Wiedikon 1 Locarno 2 Solothurn 2 Affoltern am Albis 1 Biel/Bienne 2 Bülach 1 Bern 8 Dübendorf 1 Total 125

Daily frequencies available for SBB stations only.

For network prices see page 140 ff. Range

77 Network profiles analog

06 Rail Rollingstar F200LR CH > National

National product. Product covers 12 SBB stations (see table) with a total daily frequency of 1 398 000 arriving and departing passengers. Free-standing automatic scrolling units with backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Max. 3 visuals per Rollingstar, synchronized scrolling.

Format F200LR Number of advertising media 103 Campaign duration 7, 14, 21 days Posting Monday Product category exclusion Alcohol, tobacco, churches and religions

Station Number of panels Station Number of panels

Genève Cornavin 7 Winterthur 2 Lausanne 7 Zürich HB 19 Luzern 12 Zürich HB S-Bahn 18 St. Gallen 4 Zürich Stadelhofen 2 Basel 9 Zürich Oerlikon 6 Biel/Bienne 2 Bern 15 Total 103

For network prices see page 140 ff.

Conurbation Core city

Basel Winterthur St. Gallen Zürich

Biel/Bienne Luzern

Bern

Lausanne

Genève

78 07 Agglos F12 Big27 > National

National product. Product covers the 27 most important conurbations including core cities. Street panels combined with approx. 10% railway station panels.

Format F12/F12L Number of advertising media 918 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 4 351 309

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3)

Reach 70% Persons reached, 15+ 2 973 900 OTS per person 13 Total aggregate contacts 41 968 000 GRP 910

Reach, OTS and GRP disparities in cities. For details, see profile 17.

For network prices see page 140 ff. Range

Conurbation Schaffhausen Core city Frauenfeld

Basel Baden-Brugg Winterthur St. Gallen Aarau Zürich

Olten-Zofingen Solothurn

Biel/Bienne Zug La Chaux-de-Fonds Luzern

Neuchâtel Bern

Chur Fribourg Yverdon Thun

Lausanne

Vevey-Montreux

Sion Genève Locarno Bellinzona

Lugano

79 Network profiles analog

08 Agglos F12 Big9 > National

National product. Product covers the 9 largest conurbations including core cities. Street panels combined with approx. 10% railway station panels.

Format F12/F12L Number of advertising media 562 Campaign duration 7, 14, 21 days Posting Monday/Wednesda Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 3 181 736

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3)

Reach 66% Persons reached, 15+ 2 041 000 OTS per person 12 Total aggregate contacts 26 269 400 GRP 792

Reach, OTS and GRP disparities in cities. For details, see profile 17.

For network prices see page 140 ff.

Conurbation Core city

Basel Winterthur St. Gallen Zürich

Biel-Bienne

Luzern

Bern

Lausanne

Genève

80 Bild Range

81 Network profiles analog

09 Cities F12 Big28 > National

National product. Product covers the 28 most important Cities in Switzerland. Street panels combined with approx. 10% railway station panels.

Format F12/F12L Number of advertising media 682 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 2 366 475

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3)

Reach 70% Persons reached, 15+ 1 596 700 OTS per person 14 Total aggregate contacts 23 645 700 GRP 980

Reach, OTS and GRP disparities in cities. For details, see profile 18.

For network prices see page 140 ff.

Conurbation Schaffhausen

City Frauenfeld

Baden-Brugg

Basel Zürich Winterthur Aarau St. Gallen

Uster Olten-Zofingen

Biel/Bienne Solothurn Zug

La Chaux-de-Fonds Luzern

Bern Neuchâtel

Chur Yverdon Fribourg Thun

Lausanne

Vevey-Montreux

Sion

Genève Locarno Bellinzona

Lugano

82 10 Cities F12 Big9 > National

National product. Product covers the 9 largest Cities in Switzerland. Street panels combined with approx. 10% railway station panels.

Format F12/F12L Number of advertising media 402 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 1 700 691

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3)

Reach 66% Persons reached, 15+ 1 093 100 OTS per person 13 Total aggregate contacts 15 089 100 GRP 858

Reach, OTS and GRP disparities in cities. For details, see profile 18.

For network prices see page 140 ff. Range

Conurbation City

Basel Zürich Winterthur St. Gallen

Biel/Bienne

Luzern

Bern

Lausanne

Genève

83 Network profiles analog

11 Road Commuter F12 Big9 > National

National product. Product covers the 9 most important commuter regions in Switzerland. From home to core city, along main access roads. Outside traffic jam zones all panels facing/ angled to road traffic.

Format F12/F12L Number of advertising media 430 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Target area population 15+ 3 218 665

Performance (Basis for performance: Campaign duration 7 days, contact class 3)

Reach 55% Persons reached, 15+ 1 650 000 OTS per person 12 Total aggregate contacts 22 000 000 GRP 650

Number of sites and performance data are indications.

For network prices see page 140 ff.

Conurbation City Basel Winterthur

Zürich

St. Gallen

Bern Luzern

Lausanne

Genève Lugano

84 12 Rail Commuter F12 Big10 > National

National product. Product covers the railway stations of the 10 most important commuter regions in Switzerland.

Format F12/F12L Number of advertising media 420 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Alcohol, tobacco, churches and religions

Target area population 15+ 3 304 578

Performance (Basis for performance: Campaign duration 7 days, contact class 3)

Reach 22% Persons reached, 15+ 730 000 OTS per person 13 Total aggregate contacts 11 000 000 GRP 300

Number of sites and performance data are indications.

For network prices see page 140 ff. Range

Conurbation City Basel Winterthur

Zürich

St. Gallen

Biel/Bienne

Bern Luzern

Lausanne

Genève Lugano

85 Network profiles analog

13 Rail Rollingstar F12LR CH > National

National product. Product covers 10 SBB stations (see table) with a total daily frequency of 1 350 000 arriving and departing passengers. Free-standing automatic scrolling units with backlit posters on platforms. Max. 3 visuals per Rollingstar, synchronized scrolling.

Format F12LR Number of advertising media 114 Campaign duration 7, 14, 21 days Posting Monday Product category exclusion Alcohol, tobacco, churches and religions

Station Number of panels

Genève Cornavin 10 Lausanne 2 Luzern 12 St. Gallen 4 Basel SBB 14 Bern 14 Winterthur 5 Zürich HB 37 Zürich Stadelhofen 4 Zürich Oerlikon 12

Total 114

For network prices see page 140 ff.

Conurbation Core city

Basel Winterthur St. Gallen Zürich

Luzern

Bern

Lausanne

Genève

86 Range

87 Network profiles analog

14 City F200 > Local

Local product. Cities. Street panels combined with approx. 10% railway station panels.

Format F200 Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Conurbation Schaffhausen

City Frauenfeld

Baden-Brugg

Basel Zürich Winterthur Aarau St. Gallen

Uster Olten-Zofingen

Biel/Bienne Solothurn Zug

La Chaux-de-Fonds Luzern

Bern Neuchâtel

Chur Yverdon Fribourg Thun

Lausanne

Vevey-Montreux

Sion

Genève Locarno Bellinzona

Lugano

88 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Number Reach Total aggregate OTS per Persons City F200 of panels CC 4 contacts person GRP reached

Genève 81 72% 4 734 700 21 1 512 213 900 Lausanne 55 70% 2 296 100 19 1 330 112 300 Vevey-Montreux 21 74% 761 000 21 1 554 33 700 Yverdon-les-Bains 15 69% 418 100 25 1 725 16 100 La Chaux-de-Fonds 18 82% 981 800 37 3 034 25 300 Neuchâtel 26 80% 814 100 24 1 920 32 700 Fribourg 20 73% 772 900 23 1 679 31 700 Sion 17 66% 471 100 20 1 320 21 600 Luzern 48 70% 2 086 900 21 1 470 94 700 Thun 25 68% 702 900 20 1 360 33 700 Zug 18 66% 443 000 15 990 27 000 St. Gallen 32 60% 988 000 17 1 020 55 400 Chur 15 69% 573 300 27 1 863 20 200 Basel 82 67% 3 401 700 20 1 340 161 500 Olten 15 78% 276 500 16 1 248 16 400 Solothurn 16 73% 333 700 17 1 241 18 900 Biel/Bienne 25 66% 850 100 23 1 518 34 600 Bern 63 63% 2 194 000 19 1 178 108 400 Aarau 15 68% 334 900 15 1 020 20 800 Baden-Wettingen 20 59% 462 800 18 1 062 24 500 Schaffhausen 20 72% 526 800 17 1 224 29 700 Winterthur 36 62% 986 700 17 1 054 54 600 Zürich 126 66% 4 709 600 16 1 056 272 500 Uster 16 – – – – – Frauenfeld 13 71% 276 800 19 1 349 14 100 Bellinzona 18 73% 637 700 22 1 606 27 300 Range Locarno 16 68% 376 400 17 1 156 21 500 Lugano 23 73% 1 140 600 24 1 752 44 600

For network prices see page 140 ff.

89 Network profiles analog

15 Citystar F200L Prime > Local

Local product. Top Prime sites in large Swiss cities. Street and railway station panels in central locations. In modern backlit displays, mostly free-standing.

Format F200L Campaign duration 7, 14, 21 days Posting Monday Product category exclusion Politics, alcohol, tobacco

Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 4)

Cities Lausanne Basel Bern

Number of advertising media 10 8 10 Population 15+ 110 612 144 612 110 880 Aggregate contacts 1 462 000 942 800 894 100 OTS per person 21 13 24

Conurbation Core City

Basel

Bern

Lausanne

90 Panel sites

Addresses Addresses Addresses

Lausanne Basel Bern Place Bel-Air 2 Dorenbachviadukt Bahnhofplatz 10 Place Bel-Air 2 Luzernerring 94 Bahnhofplatz 10 Rue Centrale 5 Nauenstrasse 30 Bahnhofplatz 10 Place Chauderon 14 Nauenstrasse 41 Bahnhofplatz 10 Place de l’Europe 10 Riehenstrasse 63 Bahnhofplatz 10 Avenue Georgette 4 Rosentalstrasse 70 Bahnhofplatz 10 Place de la Riponne 4A Schwarzwaldallee 201 Bahnhofplatz 10 Place de la Riponne 6 St. Jakobs-Strasse 160 Bahnhofplatz 10 Place Saint-François 1 Bahnhofplatz 10 Place Saint-François 11 Bahnhofplatz 10

For network prices see page 140 ff. Range

91 Network profiles analog

16 Citystar F200L > Local

Local product. Important Cities and towns. Street panels and approx. 10% railway station panels in central locations. Integrated in modern illuminated displays, mostly free-standing.

Format F200L/F200LR Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics* , alcohol, tobacco

Conurbation Schaffhausen

City Frauenfeld

Baden-Wettingen

Basel Zürich Brugg-Windisch Winterthur St. Gallen

Olten Aarau Uster

Biel/Bienne Solothurn Zug

La Chaux-de-Fonds Luzern

Bern Neuchâtel

Chur Yverdon Fribourg Thun

Lausanne Bulle

Vevey-Montreux

Sion

Genève Locarno Bellinzona

Lugano

92 Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 4)

Number Reach Total aggregate OTS Persons Citystar F200L of panels CC 4 contacts per person GRP reached

Genève Couronne 42 55% 2 858 500 16 880 163 500 Lausanne* 50 71% 2 591 700 22 1 562 113 600 Vevey-Montreux 20 81% 1 558 100 40 3 240 37 300 Yverdon-les-Bains 13 72% 590 700 34 2 448 16 800 Neuchâtel 24 78% 780 700 23 1 794 32 000 Bulle 6 77% 250 500 19 1 463 12 200 Fribourg 22 78% 1 058 500 30 2 340 34 200 Sion 18 68% 654 400 28 1 904 22 400 Luzern 47 74% 3 023 800 29 2 146 99 500 Thun 22 76% 1 119 400 29 2 204 37 400 Zug 20 75% 653 400 20 1 500 30 700 St. Gallen* 37 53% 727 700 14 742 49 000 Chur 16 73% 714 900 32 2 336 21 300 Basel 78 71% 4 126 900 23 1 633 171 000 Olten 16 88% 618 100 32 2 816 18 600 Solothurn 16 76% 490 100 24 1 824 19 500 Biel/Bienne 19 67% 848 800 23 1 541 35 100 Bern 56 59% 1 683 500 15 885 102 400 Aarau 13 70% 352 300 15 1 050 21 400 Baden-Wettingen 15 62% 524 400 19 1 178 25 900 Brugg-Windisch 9 – – – – – Schaffhausen 16 79% 799 300 23 1 817 32 700 Winterthur 45 65% 1 165 000 19 1 235 57 000 Zürich* 96 61% 4 063 200 15 915 256 000

Uster 11 – – – – – Range Bellinzona 14 77% 945 300 32 2 464 28 600 Locarno 15 78% 697 700 27 2 106 24 600 Lugano 19 71% 1 038 100 23 1 633 43 100

For network prices see page 140 ff.

93 Network profiles analog

17 Agglo F12 > Local

Local product. Conurbations including core cities. Street panels combined with approx. 10% railway station panels.

Format F12/F12L Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Conurbation Schaffhausen Core city Frauenfeld

Basel Baden-Brugg Winterthur St. Gallen Aarau Zürich

Olten-Zofingen Solothurn

Biel/Bienne Zug La Chaux-de-Fonds Luzern

Neuchâtel Bern

Chur Fribourg Yverdon Thun

Lausanne

Vevey-Montreux

Sion Genève Locarno Bellinzona

Lugano

94 Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3)

Number Reach Total aggregate OTS per Persons Agglo F12 of panels CC 3 contacts person GRP reached

Genève 80 71% 5 216 700 16 1 136 315 400 Lausanne 53 62% 2 358 600 11 682 195 000 Vevey-Montreux 23 72% 823 600 16 1 152 47 700 Yverdon-les-Bains 13 61% 305 900 15 915 19 100 La Chaux-de-Fonds 18 70% 458 700 15 1 050 29 300 Neuchâtel 25 77% 853 800 15 1 155 52 400 Fribourg 21 71% 805 200 13 923 57 200 Sion 15 56% 451 300 11 616 36 500 Luzern 37 65% 1 507 500 12 780 118 400 Thun 23 71% 752 200 15 1 065 46 700 Zug 23 64% 744 300 11 704 62 600 St. Gallen 33 60% 942 600 11 660 80 900 Chur 20 67% 638 700 19 1 273 31 600 Basel 82 68% 4 329 800 14 952 297 700 Olten-Zofingen 22 71% 625 100 10 710 55 900 Solothurn 18 64% 444 800 10 640 40 800 Biel/Bienne 25 61% 752 400 14 854 51 000 Bern 58 56% 2 147 300 11 616 186 300 Aarau 18 69% 484 000 11 759 42 200 Baden-Brugg 21 67% 783 400 13 871 58 200 Schaffhausen 20 78% 750 300 16 1 248 44 000 Winterthur 39 59% 795 100 12 708 64 000 Zürich 155 62% 6 872 400 10 620 651 100 Frauenfeld 14 70% 216 700 15 1 050 13 900

Bellinzona 17 72% 507 100 17 1 152 29 500 Range Locarno 15 72% 513 300 15 1 080 32 900 Lugano 30 73% 1 609 200 18 1 314 86 500

For network prices see page 140 ff.

95 Network profiles analog

18 City F12 > Local

Local product. Cities. Street panels combined with approx. 10% railway station panels.

Format F12/F12L Campaign duration 7, 14, 21 days Posting Monday/Wednesday Product category exclusion Politics, alcohol, tobacco

Conurbation Schaffhausen

City Frauenfeld

Baden-Brugg

Basel Zürich Winterthur Aarau St. Gallen

Uster Olten-Zofingen

Biel/Bienne Solothurn Zug

La Chaux-de-Fonds Luzern

Bern Neuchâtel

Chur Yverdon Fribourg Thun

Lausanne

Vevey-Montreux

Sion

Genève Locarno Bellinzona

Lugano

96 Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3)

Number Reach Total aggregate OTS per Persons City F12 of panels CC 3 contacts person GRP reached

Genève 60 69% 3 175 400 15 1 035 204 900 Lausanne 36 63% 1 299 900 12 756 101 600 Vevey-Montreux 18 70% 500 800 15 1 050 32 400 Yverdon-les-Bains 11 58% 182 000 13 754 13 500 La Chaux-de-Fonds 13 71% 318 300 14 994 21 800 Neuchâtel 17 77% 538 000 16 1 232 31 700 Fribourg 18 73% 539 800 16 1 168 32 000 Sion 13 57% 266 700 13 741 18 800 Luzern 28 67% 1 280 300 13 871 89 800 Thun 19 64% 392 300 12 768 31 300 Zug 17 74% 493 100 15 1 110 30 300 St. Gallen 27 66% 835 700 13 858 60 300 Chur 14 69% 410 500 20 1 380 19 900 Basel 59 64% 2 017 800 12 768 153 400 Olten 16 85% 329 900 17 1 445 17 900 Solothurn 13 72% 225 400 11 792 18 400 Biel/Bienne 17 53% 324 700 11 583 28 000 Bern 40 56% 1 188 700 11 616 97 700 Aarau 11 67% 206 500 9 603 20 700 Baden-Wettingen 16 53% 241 600 10 530 22 100 Schaffhausen 16 79% 561 700 16 1 264 32 700 Winterthur 33 69% 994 000 15 1 035 60 900 Zürich 102 63% 3 114 800 11 693 206 500 Uster 10 – – – – –

Frauenfeld 13 74% 275 900 18 1 332 14 600 Range Bellinzona 13 71% 424 300 15 1 065 26 700 Locarno 15 72% 354 100 15 1 080 22 700 Lugano 17 71% 764 400 17 1 207 43 200

For network prices see page 140 ff.

97 Network profiles analog

19 ShoppingCenter Top10 > Local

Local product. Exposure in the 10 most attractive shopping centers with best poster panels inside the properties, along access roads, at public transport stops and in pedestrian zones. Individually bookable.

Format F12/F12L/F200/F200L Campaign duration 7, 14, 21 days Posting Street, railway station: Monday/Wednesday Shopping center: Tuesday/Thursday Product category exclusion Politics, alcohol, tobacco, tenant competitive sectors

Overview shopping center Annual sales Number Sales area 2016 Town Shopping center of panels Format in 1000 m2 in CHF m1

Genève/Carouge CC La Praille 12 F12/F12L/F200/F200L 20 183 Genève/Les Avanchets CC Balexert 22 F12/F12L/F200/F200L 51 407 Luzern/Emmenbrücke Emmen Center 18 F12/F12L/F200/F200L 36 218 Pfäffikon SZ Seedamm-Center 11 F12/F200/F200L 20 228 Egerkingen EKZ Gäupark 10 F12/F200/F200L 40 201 Bern EKZ Westside 14 F12/F12L/F200/F200L 26 214 Bern/Schönbühl EKZ Shoppyland 15 F12/F200/F200L 49 310 Zürich EKZ Sihlcity 18 F12/F200/F200L 42 340 Zürich/Spreitenbach EKZ Shoppi Tivoli 19 F12/F12L/F200 78 406 Zürich/Wallisellen EKZ Glatt 25 F12/F200/F200L 43 601

1 Source: GfK Switzerland AG, Hergiswil

For network prices see page 140 ff.

Conurbation Shopping center

EKZ Glatt Zürich/Wallisellen

EKZ Gäupark Shoppi Tivoli Egerkingen Zürich/Spreitenbach Sihlcity Zürich

Seedamm-Center Pfäffikon SZ Emmen Center Luzern/Emmenbrücke EKZ Shoppyland Bern/Schönbühl

EKZ Westside Bern

CC Balexert Genève/Les Avanchets

CC La Praille Genève/Carouge

98 Range

99 Network profiles analog

20 Premium Branding > Local

– Lausanne, Place de la Gare: Full station square occupancy with premium street panels. In modern backlit displays, mostly free-standing. – Basel, Centralbahnplatz: Full occupancy of Centralbahnplatz with premium street panels. – Bern, Bahnhofplatz: Full station square occupancy with premium street panels. – Zürich, main station: Occupancy of all terminus platform panels. In modern backlit displays, all free- standing.

Format F12L/F200/F200L Campaign duration 7, 14, 21 days Posting Monday Product category exclusion Politics, alcohol, tobacco

Conurbation Core City

Basel

Zürich

Bern

Lausanne

100 Guaranteed performance (Basis for performance: Campaign duration 7 days, contact class 3/4)

Number Total aggregate OTS Town Address /Property of panels Format Population 15+ contacts per person

Lausanne Place de la Gare 28 F200L 110 612 4 229 800 58 Basel Centralbahnplatz 10 F200 144 612 525 300 12 Bern Bahnhofplatz 38 F200 110 880 3 096 400 43 Zürich Hauptbahnhof 14 F12L 329 132 1 078 000 16

Networks bookable up to 8 weeks after booking launch.

Not eligible for discounts (GCD, AVD annual volume discount).

For network prices see page 140 ff. Range

101 Network profiles digital

21 City & Rail eBoard / Rail Beamer > National

National product. Coverage of 21 big swiss railway stations (see spreadsheet) with eBoard and Beamer based on a weekly frequency of more than 10 m visitors. The railway stations can be booked either individually or combined.

Format City & Rail eBoard / Rail Beamer Campaign duration At least 1 day Advertising media 16:9 Broadcast period Day / Week 05:00 to 01:00 Primetime morning 05:00 to 09:00 Shopping 09:00 to 16:00 Primetime evening 16:00 to 20:00 Evening 20:00 to 01:00 Broadcast per eBoard 600/day, 4 200/week Broadcast per Beamer* 300/day, 2 100/week Loop 120 seconds Spot duration 10–90 seconds Product category exclusion Alcohol, tobacco, politics (Lausanne M2)

Conurbation Core city

Basel Winterthur Zürich Flughafen St. Gallen Aarau Zürich

Olten

Biel/Bienne Zug Luzern

Neuchâtel Bern

Chur Fribourg

Lausanne

Genève Aéroport Brig-Visp

Genève Bellinzona

102 Overview railway stations

Number of Offer

Weekly eBoard eBoard Beamer City & Rail Rail eBoard Rail eBoard WEMF Station frequency** >82" <=82" from 10 m2 eBoard / Beamer CH Big9 Cities Big5 Cities

11 Genève 755 000 3 11 Genève Aéroport 205 000 1 12 Lausanne 1 070 000 3 1 13 Neuchâtel 165 000 1 15 Fribourg 155 000 1 21 Luzern 795 000 2 23 Brig 80 000 1 24 Zug 320 000 2 26 St. Gallen 390 000 1 1 28 Chur 135 000 1 2 31 Basel SBB 670 000 2 32 Olten 365 000 1 33 Biel/Bienne 340 000 1 34 Bern 1 330 000 2 2 41 Aarau 355 000 1 43 Winterthur 575 000 1 4 43 Zürich HB/ShopVille 2 185 000 4 4 8 43 Zürich Stadelhofen 430 000 3 43 Zürich Enge 105 000 1 43 Zürich Flughafen 233 000 2 51 Bellinzona 75 000 1

Total 10 815 000 27 18 12 57 43 33

* Guaranteed broadcasts Range ** Railway stations visitors according to SBB (Monday-Friday)

For network prices see page 140 ff.

103 Network profiles digital

22 AllStar ePanel CH > National

Nationwide product with 428 ePanel and more than 16 m weekly frequencies. Coverage of 14 important railway stations, 6 major cities and 27 top shopping centers (see list) with modern full HD-screens.

Format ePanel Number of ePanel 428 Campaign duration At least 1 day Advertising media 9:16 Loop 60 seconds Spot duration 10–60 seconds Product category exclusion Alcohol, tobacco, politics

Conurbation Core city

Basel Arbon Winterthur St. Gallen Aarau Zürich Porrentruy Olten Buchs Hinwil Egerkingen Rapperswil Langendorf

Biel/Bienne Brügg b. Biel Emmenbrücke Ebikon Lyss Marin Luzern Schönbühl Kriens Mels Bern

Chur

Yverdon Thun

Lausanne

Le Grand-Saconnex Brig-Visp

Genève Conthey

Martigny Lugano

104 Overview areas

Weekly Shopping Escalator WEMF Region frequency* City ePanel Rail ePanel ePanel ePanel

11 Genève 755 000 11 Le Grand-Saconnex 205 000 12 Lausanne 1 467 000 12 Yverdon-les-Bains 14 500 13 Marin 25 000 14 Porrentruy 12 000 16 Conthey 24 000 16 Martigny 12 000 21 Luzern 795 000 21 Ebikon 82 000 21 Emmen 85 000 21 Kriens 53 000 22 Thun 97 000 23 Brig-Glis 22 000 26 St. Gallen 77 000 27 Rapperswil 30 000 28 Chur 20 000 28 Mels 28 000 31 Basel 3 054 000 32 Olten 38 000 32 Egerkingen 65 000 32 Langendorf 31 000 33 Biel/Bienne 1 545 000 33 Brügg b. Biel 46 000 33 Lyss 25 000 34 Bern 1 330 000 34 Schönbühl 85 000 Range 41 Aarau 355 000 41 Buchs 52 000 43 Winterthur 2 610 000 43 Zürich 3 389 500 43 Hinwil 48 000 44 Arbon 15 000 51 Lugano 125 000

Total 16 617 000 83 80 189 76

* Weekly frequency: City ePanel: Estimation APG|SGA (Monday-Sunday) Rail ePanel / Escalator ePanel: Railway stations visitors according to SBB (Monday–Friday) Shopping ePanel: Shopping frequencies according to the centre indications (Monday–Saturday)

For network prices see page 140 ff.

105 Network profiles digital

23 City ePanel / Rail ePanel > National

National product. Coverage of 14 important railway stations and 6 major cities (see list). Located on high frequency railway stations accesses, shopping passages, streets and central places with modern full HD-Screens. The cities and railway stations can be book individually or combined.

Format City ePanel/Rail ePanel/Escalator ePanel Campaign duration At least 1 day Advertising media 9:16 Broadcast per ePanel From 1 080/day, 7 560/week Loop 60 seconds Spot duration 10–60 seconds Animation Depending on city/object Product category exclusion Depending on city/object

Conurbation Core city

Basel Winterthur

Aarau Zürich

Biel/Bienne Luzern

Bern

Lausanne

Genève Aéroport

Genève

Lugano

106 Overview areas / railway stations

Number of Offer City Young Weekly City Rail Escalator City & Rail Rail ePanel ePanel Urban WEMF Area / Railway station frequency** ePanel ePanel ePanel ePanel CH CH Big6* ePanel

11 Genève 755 000 14 6 11 Genève Aéroport 205 000 4 12 Lausanne 1 467 000 11 9 12 21 Luzern 795 000 8 31 Basel 3 054 000 28 7 33 Biel/Bienne 1 545 000 8 2 34 Bern 1 330 000 6 41 Aarau 355 000 2 43 Winterthur 2 610 000 10 4 43 Zürich HB/ShopVille 2 185 000 11 22 64 43 Zürich Stadelhofen 430 000 2 43 Zürich Hardbrücke 200 000 2 43 Zürich Oerlikon 422 500 1 2 51 Lugano 125 000 4

Total 15 478 500 83 80 76 239 105 111 11

*Genève and Zürich incl. Rail ePanel

** Weekly frequency City ePanel: Estimation APG|SGA (Monday–Sunday) Rail ePanel / Escalator ePanel: Railway stations visitors according to SBB (Monday–Friday)

For network prices see page 140 ff. Range

107 Network profiles digital

24 Shopping ePanel > Local

Local product. Product covers 27 shopping centers with a total sales area of 516 000 m2 on modern Full-HD-Screens (see table).

Format Shopping ePanel Campaign duration At least 1 day Advertising media 9:16 Broadcast period During shop hours Allocation Synchronous broadcast on all screens of shopping center Loop 60 seconds Spot duration1 10–30 seconds Spot duration2 10–50 seconds Spot duration3 10–40 seconds Product category exclusion Politics, alcohol, tobacco, tenant competitive sectors, churches and religions

Conurbation Shopping center

Novaseta Arbon

Shopping Arena St. Gallen Wynecenter Buchs Neumarkt Altstetten Esplanade Centre Porrentruy Gäupark Egerkingen Hinwil Center Hinwil Sälipark Olten Sonnenhof Rapperswil Ladedorf Langendorf Centre Boujean Biel/Bienne Tissot Arena Biel/Bienne Centre Brügg Emmen Center Emmenbrücke Lyssbachpark Lyss Centre Manor Marin Mall of Switzerland Ebikon

Pilatusmarkt Kriens Pizolcenter Mels Shoppyland Schönbühl

City West Chur Oberland Thun Süd Belair Centre Yverdon Panorama-Center Thun

Simplon Centre Glis

Forum-des-Alpes Conthey

Quartz Centre Martigny

108 Overview shopping centers

Number Distribution channel Weekly Sales are of WEMF Shopping centerfrequency* in 1000 m2 ePanel Coop Denner Manor Migros

12 Belair Centre, Yverdon-les-Bains 2 14 500 5 4 13 Centre Manor, Marin 2 25 000 11 4 14 Esplanade Centre, Porrentruy 3 12 000 10 4 16 Forum des Alpes, Conthey 2 24 000 15 7 16 Quartz Center, Martigny 2 12 000 15 4 21 Mall of Switzerland, Ebikon 2 82 000 46 19 21 Emmen Center, Emmenbrücke 3 85 000 30 16 21 Pilatusmarkt, Kriens 1 53 000 22 8 22 Zentrum Oberland, Thun Süd 1 37 000 15 4 22 Panorama-Center, Thun Süd 1 60 000 15 6 23 Simplon Center, Glis 2 22 000 13 4 26 Shopping Arena, St. Gallen 2 77 000 37 10 27 Sonnenhof, Rapperswil 2 30 000 14 5 28 City West, Chur 2 20 000 18 4 28 Pizolcenter, Mels 2 28 000 15 5 32 Sälipark, Olten 1 38 000 8 4 32 Gäupark, Egerkingen 1 65 000 40 12 32 Ladedorf, Langendorf 1 31 000 11 9 33 Centre Boujean, Biel/Bienne 2 31 000 18 6 33 Tissot Arena, Biel/Bienne 3 36 000 21 8 33 Centre Brügg, Brügg b. Biel 1 46 000 18 8 33 Lyssbachpark, Lyss 1 25 000 9 4 34 Shoppyland, Schönbühl 1 85 000 49 10 41 Wynecenter, Buchs 1 52 000 16 9 43 Neumarkt Altstetten, Zürich 2 60 000 8 6 43 Hinwil Center, Hinwil 2 48 000 28 5 Range 44 Novaseta, Arbon 2 15 000 9 4

Total 1 113 500 516 189

*Weekly frequency according to the center indications (Monday–Saturday)

For network prices see page 140 ff.

109 Network profiles digital

25 Mountain ePanel > Local

Local product. In resort lifts, at top locations in waiting areas and passage zones of the valley, midway and mountain stations on modern Full-HD-Screens.

Format Mountain ePanel Campaign duration At least 1 week Advertising medium 9:16 Broadcast time Seasonal Broadcasts per ePanel Approx. 3 660/week Loop 60 seconds Spot duration 10–50 seconds Product category exclusion Competitors, tourism and resort lifts, automobiles*

Overview areas

Region Number of ePanel Region Number of ePanel

St. Moritz Arosa Lenzerheide St. Moritz / Corvatsch 8 Arosa 3 Lenzerheide 3 Zermatt Zermatt/Täsch 4

*Automobiles excluded only in St. Moritz

For network prices see page 140 ff.

Conurbation Region

Arosa/Lenzerheide

St. Moritz

Zermatt

110 26 Infotainment Screen > Local

Local product. In resort lifts, at top locations in base station entrance areas, in gondolas, restaurants and hotels, depending on destination.

Format Infotainment Screen Campaign duration Lenzerheide 1 month Campaign duration Savognin Season (summer weeks 19–44, winter weeks 45–18) Product category exclusion Tourism, railways, public transport

Overview areas

Region Number of screens Regione Number of screens

Vaz / Obervaz - Lenzerheide Savognin Gondelbahn 35 Talstation Tigignas 1 Berggastronomie 6 Talstation Rothorn 7 Videowall Talstation Rothorn 1

Total 49 Total 1

For network prices see page 140 ff. Range

Region

Vaz/Obervaz-Lenzerheide

Savognin

111 Shopping centers

The lists below show all shopping centers arranged by WEMF target areas. For each location, you will find the key character- istics such as property class, sales area, major distributor and recommended allocation. For more detailed information (tenancy, situation maps, etc.) please contact your APG|SGA advisor.

The most attractive shopping centers

Annual sales Name Town in CHF m

EKZ Glatt Zürich/Wallisellen 601 ShopVille Zürich HB1 Zürich 454 CC Balexert Genève/Les Avanchets 407 EKZ Shoppi Tivoli Zürich/Spreitenbach 406 EKZ Sihlcity Zürich 340 EKZ Shoppyland1 Bern/Schönbühl 310 Seedamm-Center Pfäffikon SZ 228 Emmen Center1 Luzern/Emmenbrücke 218 Shopping Arena1 St. Gallen 215 EKZ Westside Bern 214 Bahnhof SBB Bern1 Bern 212 EKZ Gäupark1 Egerkingen 201 CC La Praille Genève/Carouge 183 Einkaufs-Allee Metalli Zug 169 Bahnhof SBB Luzern1 Luzern 156 EKZ Wynecenter1 Buchs AG 153 Parco Commerciale Grancia Lugano/Grancia 150 Centre Brügg1 Biel/Brügg 140 Bahnhof SBB Basel1 Basel 138 CC Migros 1032 Romanel Romanel-sur-Lausanne 134 EKZ Hinwil Center1 Hinwil 130 EKZ Pilatusmarkt1 Luzern/Kriens 129 Zentrum Oberland1 Thun 129 Gare CFF Genève Cornavin1 Genève 128 EKZ St. Jakob-Park Basel 119 EKZ Panorama-Center1 Thun 107 SC Serfontana Morbio Inferiore 105 EKZ Rosenberg Winterthur 103 EKZ Rheinpark St. Margrethen 102 Abbreviations EKZ Pizolpark Mels/Sargans 102 major distributor 1 EKZ Ladedorf Langendorf 99 C Coop Neumarkt, Brugg Brugg 98 D Denner Stücki Shopping Basel 96 M Migros Centro Sant’Antonino Sant’Antonino 93 Ma Manor 1 EKZ Sälipark Olten 93 Ot Others EKZ Passage Frauenfeld 91 CC Planète Charmilles Genève 80 EKZ Neumarkt Altstetten1 Zürich 80 Digital 1 ePanel available, see also Products digital Shopping ePanel > page 134 ff. Source: GfK Switzerland AG, Hergiswil (2017)

112 Recommended Property Major Sales area No. of allocation WEMF Town/District Name class distributor 1 000 m2 ePanel F12/F200

11 Genève 164 24 99 A6621 Genève CC Manor A Ma 22 6 MetroShopping Cornavin A Ma 4 14 9 CC Planète Charmilles A D, M 17 4 CC Eaux-Vives 2000 A C 9 6 CC Les Cygnes A D, M 9 4 Gare CFF Genève Cornavin1 A M 4 6 15 CC de la Tourelle B M 2 3 A6621 Carouge CC La Praille A C 20 12 A6621 Collonge-Bellerive CC Manor Vésenaz B Ma 6 3 A6621 Le Grand-Saconnex Gare CFF Genève Aéroport2 B M, Ma 5 4 7 A6621 Nyon CC Porte de Nyon A M 8 2 A6621 Vernier CC Balexert A D, M 51 24 CC ARCenter B D, M 2 2 A6621 Versoix CC Versoix Sud B C 5 2

12 Vaud 74 13 50 A5586 Lausanne Gare CFF Lausanne2 A C > 1 9 10 A5586 Cossonay-Ville CC Les Chavannes C D, M 2 1 A5586 Morges CC des Charpentiers / Parking Centre Ville B C, Ma 6 6 A5586 Prilly CC Coop Business Parc B C 4 2 A5586 Pully CC Pré-de-la-Tour B M 5 5 A5586 Romanel-sur-Lausanne CC Migros 1032 Romanel A D, M 14 7 A5890 Vevey Centre des Deux-Gares B M 8 3 A5890 Montreux CC de la Paix B C 2 3 A5938 Yverdon-les-Bains Belair Centre B C 5 4 Gare CFF Yverdon-les-Bains2 B C < 1 5 Range A5938 Montagny-près-Yverdon CC En Chamard B C 15 3 Rennaz CC Riviera B C 11 5

13 Neuchâtel 17 4 12 A6458 Neuchâtel Marché Migros Portes-Rouges B M 1 1 Gare CFF Neuchâtel2 A C 2 7 A6458 Marin-Epagnier CC Manor A Ma 11 4 2 A6458 Peseux CC CAP 2000 B D, M 3 2

14 Jura 11 4 5 A6711 Delémont Gare CFF Delémont2 B C < 1 3 96800 Porrentruy Esplanade Centre B D, M 10 4 2

15 Fribourg 12 12 A2196 Fribourg Gare CFF Fribourg2 A C > 1 7 A2196 Granges-Paccot CC Agy A C 11 5

16 Bas-Valais 64 11 25 A6136 Martigny CC Quartz A D, M 15 4 3 A6153 Monthey CC M Central A D, M 9 3 A6153 Collombey-Muraz CC Parc du Rhône A C 15 6

1 Railway station with shopping center, recommended allocation for shopping area 2 Railway station with shopping opportunities, recommended allocation for shopping area For prices see pages 128–149 113 Shopping centers

Recommended Property Major Sales area No. of allocation WEMF Town/District Name class distributor 1 000 m2 ePanel F12/F200

A6266 Sion CC Manor A Ma 7 3 Gare CFF Sion2 B C < 1 4 CC Ritz C M 2 3 A6266 Conthey CC Forum des Alpes A M 15 7 3

21 Luzern, Obwalden, Nidwalden 143 49 77 A1061 Luzern Bahnhof SBB Luzern1 A C, M 6 6 8 EKZ Ruopigen Zentrum B D, M 5 4 EKZ Schweizerhof B M 3 3 EKZ Hirzenmatt B D, M 1 3 EKZ Schlossberg B C > 1 3 Spar Supermarkt Neustadt C Ot < 1 1 A1061 Ebikon Mall of Switzerland A D, M 46 19 6 A1061 Emmen-Emmenbrücke Emmen Center A Ma 36 16 17 EKZ Sonnenplatz B D, M 6 2 A1061 Kriens EKZ Pilatusmarkt A C 22 8 10 EKZ Hofmatt B D, M 4 6 EKZ Schappe B C 6 5 91103 Schenkon EKZ Zellfeld B C 3 1 91509 Stans EKZ Dorfpark / Bahnhofparking B C 2 6 Willisau EKZ Coop C C 1 2

22 Berner Oberland 53 10 34 A0581 Interlaken EKZ Migros-Markt B D, M 5 3 A0942 Thun Zentrum Oberland A D, M 15 4 8 Panorama-Center A D, M 15 6 6 EKZ Aarezentrum B Ot 5 4 EKZ Manor B Ma 5 2 A0942 Steffisburg EKZ Oberdorf Märit B M < 1 2 90768 Spiez EKZ Terminus B D, M 3 3 Zentrum am Bahnhof B C, M 3 4 Saanen-Gstaad EKZ Migros-Markt Gstaad B D, M 1 2

23 Oberwallis 21 4 9 A6002 Brig-Glis EKZ Simplon Center A D, M 13 4 3 EKZ Migros-Markt B M 3 1 A6002 Visp EKZ Migros-Markt Brückenweg B M 4 2 Bahnhof SBB/MGB Visp2 C C < 1 3

24 Zug 52 22 A1711 Zug Einkaufs-Allee Metalli A D, M 17 4 Coop City Food A C 4 3 Bahnhof SBB Zug2 A C > 1 8 A1711 Baar Zentrum Oberdorf B C, D > 1 2 A1711 Cham EKZ Neudorf B D, M 6 3 A1711 Steinhausen EKZ Zugerland A D, M 23 2

26 St. Gallen, Appenzell Innerrhoden / Ausserrhoden 149 10 53 A3203 St. Gallen Shopping Arena A C 37 10

1 Railway station with shopping center, recommended allocation for shopping area 114 2 Railway station with shopping opportunities, recommended allocation for shopping area For prices see pages 128–149 Recommended Property Major Sales area No. of allocation WEMF Town/District Name class distributor 1 000 m2 ePanel F12/F200

EKZ Neumarkt A D, M 9 7 EKZ Webersbleiche A Ma 7 5 Bahnhof SBB St. Gallen2 A C 2 8 EKZ Westcenter B Ot 13 2 Shopping Silberturm B D, M 9 3 EKZ Spisertor C M 1 2 A3203 Gaiserwald-Abtwil EKZ Säntispark A D, M 19 3 A3203 Gossau SG EKZ Migros-Markt B M 4 2 A3251 St. Margrethen EKZ Rheinpark A D, M 20 5 A3251 Widnau EKZ Rhydorf B M 3 3 A3425 Wil SG EKZ Stadtmarkt A C, D 7 4 EKZ Migros-Markt B D, M 5 2 A3425 Uzwil EKZ Steinacker B M 3 2 93379 Wattwil EKZ Migros-Markt B M 3 1 93402 Flawil EKZ Migros-Markt B D, M 3 1 A4401 Rorschach EKZ Migros-Markt B M 2 2 Appenzell EKZ Appenzell B M 2 1

27 Glarus 41 5 15 A0261 Freienbach-Pfäffikon SZ Seedamm-Center A C, D, M, Ma 20 9 A3336 Rapperswil-Jona EKZ Sonnenhof A D, M 14 5 4 EKZ Jona-Center 1 B C 7 2

28/29 Bündner Unterland / Oberland 94 9 51 A3271 Buchs SG EKZ Migros-Markt B M 5 2 A3901 Chur EKZ City West A C 18 4 7 Manor / Parking Stadtbaumgarten A Ma 8 4 Bahnhof SBB/RhB Chur2 A C 2 7 Range EKZ Quader-Center B C 6 4 EKZ Gäuggeli B D, M 5 1 EKZ Calandapark B M 4 1 EKZ City-Shop B Ma 3 4 Solomarkt Manor B Ma 2 3 Coop Tittwiesen B C < 1 2 93293 Mels EKZ Pizolpark A D, M 15 5 EKZ Pizolcenter A C 15 5 3 93293 Sargans EKZ Manor B Ma 6 3 93955 Landquart EKZ Shopping Mall C Ot 2 2 93851 Davos-Platz EKZ Silvretta B C, D 2 3

31 Basel 79 7 57 A2701 Basel Stücki Shopping A D, M 29 9 EKZ St. Jakob-Park A C, D, Ma 21 11 Bahnhof SBB Basel1 A C, M 8 7 14 EKZ Gundelitor B D, M 3 4 EKZ Coop Südpark B C 2 3 EKZ Migros-Markt Efringerstrasse B M 1 1 A2701 Aesch BL EKZ Dorfzentrum B C, M 3 4 A2701 Breitenbach EKZ Wydehof B D, M 4 3

1 Railway station with shopping center, recommended allocation for shopping area 2 Railway station with shopping opportunities, recommended allocation for shopping area For prices see pages 128–149 115 Shopping centers

Recommended Property Major Sales area No. of allocation WEMF Town/District Name class distributor 1 000 m2 ePanel F12/F200

A2701 Dornach EKZ Migros C M < 1 1 A2701 Füllinsdorf EKZ Schönthal A M 4 2 EKZ Denner C D < 1 1 A2701 Muttenz EKZ Migros-Markt B M 1 3 A2701 Riehen EKZ Migros-Markt B M > 1 1

32 Solothurn 83 25 25 A2581 Olten EKZ Sälipark A D, M 12 4 Bahnhof SBB Olten2 A M > 1 7 EKZ Hammer 1 + 2 B D, M 7 4 A2581 Zofingen EKZ Migros-Markt B M 3 2 A2601 Langendorf EKZ Ladedorf A D, M 11 9 90329 Langenthal EKZ Migros-Markt B D, M 3 2 92583 Schönenwerd EKZ Migros C M > 1 1 Egerkingen EKZ Gäupark A C, D, M 40 12 8 Herzogenbuchsee EKZ Herzogenbuchsee B C, D, M 5 1

33 Berner Seeland 92 28 31 A0371 Biel/Bienne Galerie Tissot Arena A D, M 29 8 4 Centre Boujean B C 18 6 7 Bahnhof SBB Biel/Bienne2 A C > 1 2 6 EKZ Manor B Ma 8 2 EKZ Migros-Markt Madretsch B D, M 2 2 A0371 Brügg bei Biel Centre Brügg A D, M 18 8 3 VOI Migros Partner C M < 1 1 A0371 Studen BE EKZ Coop Wydenpark B C 4 2 90306 Lyss EKZ Lyssbachpark B D, M 9 4 3 92275 Murten EKZ Migros-Markt B M 2 1

34 Berner Mittelland 121 16 84 A0351 Bern Bahnhof SBB Bern1 A C, M 7 6 14 EKZ Westside A D, M 26 16 Migros Hobby-Center Wankdorf B M 4 5 Denner Breitenrain C D 1 1 EKZ Gäbelbach C C 1 1 EKZ Kleefeld C D < 1 1 A0351 Bolligen EKZ Dorfmärit B C 3 2 A0351 Köniz EKZ Migros Bläuacker B D, M 3 2 EKZ Chly-Wabere B D, M 2 4 VOI Migros Partner Hess-Strasse C M < 1 1 A0351 Laupen EKZ Poly Center B C 6 2 A0351 Moosseedorf-Schönbühl Shoppyland A D, M, Ma 49 10 15 A0351 Münsingen EKZ Migros-Markt B M 3 2 A0351 Muri EKZ Marktplatz Multengut B C 4 2 A0351 Ostermundigen EKZ Migros-Markt B D, M 3 5 A0351 Wohlen BE-Hinterkappelen EKZ Chappelemärit B D, M < 1 3 A0351 Wünnewil-Flamatt EKZ Migros C D, M < 1 2 90404 Burgdorf Migros Fachmarkt C M > 1 1 Denner C D < 1 1

1 Railway station with shopping center, recommended allocation for shopping area 116 2 Railway station with shopping opportunities, recommended allocation for shopping area For prices see pages 128–149 Recommended Property Major Sales area No. of allocation WEMF Town/District Name class distributor 1 000 m2 ePanel F12/F200

Düdingen EKZ Migros-Markt B D, M 2 2 Huttwil EKZ Migros-Markt B M > 1 2

41 Aargau 67 11 47 A0261 Bremgarten AG Plaza Shopping B D, M 10 2 A4001 Aarau Bahnhof SBB Aarau2 A C 3 2 7 Interdiscount XXL / City-Märt A C, M, Ma 3 1 A4001 Buchs AG Wynecenter A D, M 16 9 6 A4001 Gränichen Dorfzentrum Linde B D, M 3 2 A4001 Unterentfelden EKZ Migros-Markt B D, M 2 2 A4021 Baden EKZ Am Bahnhof A C, M 3 5 Bahnhof SBB Baden2 A C, M < 1 7 Coop City Food A C 4 2 A4021 Brugg EKZ Neumarkt A C, D, M 11 3 A4021 Neuenhof EKZ Migros C M < 1 1 A4021 Wettingen EKZ Center Passage B Ot 5 2 A4082 Wohlen AG EKZ Coop B C 2 4 Denner C D < 1 1 Bad Zurzach EKZ Migros-Markt B M > 1 1 Schöftland EKZ Dreistein B M > 1 1

42 Schaffhausen < 1 5 A2939 Schaffhausen Bahnhof SBB Schaffhausen2 A C < 1 5

43 Zürich 350 52 183 A0230 Winterthur EKZ Rosenberg A D, M 14 4 Bahnhof SBB Winterthur2 A C, M 3 4 9 EKZ Töss B M 4 2 Range EKZ Hasler Haus / Grüze B C > 1 1 A0230 Seuzach Migros, Seuzach C M 1 1 A0261 Zürich 1 ShopVille Zürich HB1 A C, M 13 33 17 Bahnhof SBB Zürich Stadelhofen2 B C 2 2 5 Zürich 2 Bahnhof SBB Zürich Enge2 B M 2 4 Zürich 3 EKZ Sihlcity A C 42 20 Zürich 9 EKZ Neumarkt Altstetten A D, M 8 6 6 Zürich 10 Zentrum Wipkingen B C 1 2 EKZ Coop Nordbrücke C C 1 2 Zürich 11 EKZ Neumarkt Oerlikon A D, M 10 6 Center Eleven B C 13 5 Bahnhof SBB Zürich-Oerlikon2 B C 2 2 5 Zentrum Affoltern C C 1 1 A0261 Berikon EKZ Migros-Markt B D, M 2 2 A0261 Bülach Sonnenhof A D, M 6 7 A0261 Dübendorf Wohnland-Center B 17 3 A0261 Erlenbach Coop Freihof B C 1 3 A0261 Hinwil EKZ Hinwil Center A C, Ma 27 5 7 A0261 Horgen Zentrum Schinzenhof B D, M 5 2 EKZ Coop Leue-Huus B C 1 4 A0261 Kloten EKZ Kloten-Stadt B C 2 2

1 Railway station with shopping center, recommended allocation for shopping area 2 Railway station with shopping opportunities, recommended allocation for shopping area For prices see pages 128–149 117 Shopping centers

Recommended Property Major Sales area No. of allocation WEMF Town/District Name class distributor 1 000 m2 ePanel F12/F200

A0261 Schlieren Wagi Shopping B Ot 9 3 A0261 Spreitenbach EKZ Shoppi Tivoli A C, D, M, Ma 78 13 A0261 Stäfa EKZ Goethestrasse B D, M 6 4 A0261 Uster Bahnhof SBB Uster2 B C > 1 5 A0261 Volketswil EKZ Volkiland A C, D 28 3 A0261 Wallisellen EKZ Glatt A D, M 43 30 A0261 Zumikon EKZ Dorfplatz C C 2 3 A3336 Rüti ZH EKZ Migros-Markt B M 4 2

44 Thurgau 55 4 27 A4401 Arbon EKZ Novaseta B C 9 4 5 Zentrum Rosengarten B M 2 1 A4436 Romanshorn EKZ Hubzelg B D, M 4 3 A4566 Frauenfeld EKZ Passage A D, M 10 4 EKZ Allmend Center B C 13 3 EKZ Thurgi-Park B D 3 3 A4671 Kreuzlingen EKZ Seepark A D, M 7 3 94946 Weinfelden EKZ Rössli-Felsen B D, M 4 3 EKZ Bernerhaus B D, M 3 2

51 Ticino 120 4 61 A5002 Bellinzona Stazione FFS Bellinzona2 B C < 1 4 A5002 Sant’Antonino Centro Sant’Antonino A M 21 4 Centro Manor B Ma 5 4 A5113 Locarno Centro Coop Riazzino B C 7 1 CC La Rondine B D 3 3 A5113 Ascona Centro Manor Delta B Ma 5 5 Centro Coop – Autosilo Comunale B C > 1 5 Centro Muraccio – Autosilo al Lago C M > 1 3 A5192 Lugano Stazione FFS Lugano2 A Ot < 1 4 6 A5192 Agno Centro Agno Mercato Migros A M 7 2 A5192 Grancia Parco Commerciale Grancia 1 e 2 A D, M 38 12 A5192 Vezia Centro Manor B Ma 5 4 A5250 Morbio Inferiore SC Serfontana A C, M 25 88

1 Railway station with shopping center, recommended allocation for shopping area 118 2 Railway station with shopping opportunities, recommended allocation for shopping area For prices see pages 128–149 Range Parking facilities

The following lists show all CityParkings, CasinoParkings, AirportParkings, and FairParkings, subdivided by WEMF target areas. For each loca- tion you will find the key character istics such as property class, frequencies1 and recommended allocation. For situation maps and additional information please contact your APG|SGA advisor.

Criteria for CityParkings – City with population above 10,000 or important suburb – Parking situated downtown – Shopping opportunities in the immediate neighborhood 1 Source: Information from parking operators (2014)

120 Car frequency Spaces Recommended Property per year without long- allocation WEMF Town/District Name class Location in 1 000 term tenants F12/F200

11 Genève 851 2 324 11 A6621 Genève Parking Rive-Centre A City 475 550 3 Parking du Seujet A City 70 242 3 Parking Genève-Plage B 116 904 2 A6621 Nyon Parking Gare de Nyon B City 190 587 2 Parking Bel-Air C City – 41 1

12 Vaud 2 296 6 395 40 A5586 Lausanne Parking Riponne A City 1 081 1 171 10 Parking Montbenon A City 385 960 4 Parking du Centre A City – 910 6 Parking Port d’Ouchy B City 180 846 2 Parking Gare de Lausanne B City 165 300 6 Parking de Bellefontaine C City 135 325 4 Parking Alpha-Palmiers C City – 97 1 Parking P+R Vennes C 350 1 132 2 A5586 Lutry Parking de la Possession C City – 285 2 A5890 Vevey Parking du Panorama B City – 369 3

13 Neuchâtel 1 205 1 280 19 A6458 Neuchâtel Parking Place Pury A City 463 420 7 Parking du Seyon B City 352 350 5 Parking du Port B City 309 370 4 Parking de la Gare C 81 140 3

15 Fribourg 95 240 1 A2196 Fribourg Parking de la route Neuve C City 95 240 1

Range 16 Bas-Valais 1 032 962 6 A6136 Martigny Parking du Manoir C City 91 290 2 A6266 Sion Parking de la Planta A City 561 570 2 Parking de la Cible B City 380 102 2

21 Luzern, Obwalden, Nidwalden 1 886 2 020 32 A1061 Luzern Parking Bahnhof P1 / P2 KKL A City 615 467 10 Parking Kantonalbank B City 293 251 4 Parking Kesselturm B City 281 330 3 Parking Bahnhof P3 B City 252 202 2 City-Parking B City 220 240 4 Parking Altstadt B City 205 462 6 Parking Seehofpassage C City 20 48 2 Parking Brüelmoos C – 20 1

22 Berner Oberland 1 024 1 559 14 A0942 Thun Parking City Nord - Grabengut A City 446 647 4 Parking City West - Aarestrasse A City 433 663 5 Parking City Süd - Bahnhof C City – 91 1 Parking Burgzentrum C City 85 98 2 Parking Freienhof C City 60 60 2

For prices see pages 128–149 121 Parking facilities

Car frequency Spaces Recommended Property per year without long- allocation WEMF Town/District Name class Location in 1 000 term tenants F12/F200

23 Oberwallis 320 92 2 A6002 Brig-Glis Parking Altstadt / Weri B City 320 92 2

24 Zug 84 231 5 A1711 Zug Parking Vorstadt B City – 91 2 Parking Parkhotel C City 25 64 2 A1711 Cham Parking Lorzensaal C City 59 76 1

26 St. Gallen, Appenzell Innerrhoden / Ausserrhoden 645 738 12 A3203 St. Gallen Parking Oberer Graben B City 206 143 3 Parking Raiffeisen-Zentrum B City 105 103 3 Bahnhof-Parking Rathaus C City 126 92 2 Parking Kreuzbleiche C 108 250 2 A4401 Thal-Altenrhein Parking Business Airport St. Gallen - Altenrhein C 100 150 2

28/29 Bündner Unterland / Oberland 443 1 243 11 A3901 Chur Parking Bahnhofplatz B City 172 200 3 Parking Lindenquai C City – 152 1 Parking Steinbockstrasse C City – 23 1 93787 St. Moritz Parking Quadrellas A City 178 276 3 Parking Serletta B City 93 592 3

31 Basel 1 378 2103 / 2833 33 A2701 Basel Parking Airport Casino A 411 298 3 Parking Badischer Bahnhof B 219 300 / 960 3 Parking Muba B 164 709 7 Parking Airport Hotel / Casino A 164 298 4 Parking Claramatte B City 139 100 / 170 3 Parking Anfos B City 133 171 7 Parking Bahnhof / Post C City 90 72 4 Parking Stadttheater C City 58 155 2

32 Solothurn 818 938 10 A2601 Solothurn Parking Bieltor B City 460 450 6 Parking Baseltor B City 358 488 4

33 Berner Seeland 531 362 4 A0371 Biel/Bienne Parking Bahnhof B City 406 140 1 Parking Altstadt B City 125 222 3

34 Berner Mittelland 2 195 2 740 35 A0351 Bern Parking Metro A City 633 425 7 Parking Bahnhof A City 604 700 7 Parking Casino A City 330 481 10 Parking Rathaus B City 237 502 4 Parking City-West B City 218 430 4 Park + Ride Neufeld B 173 202 3

122 For prices see pages 128–149 Car frequency Spaces Recommended Property per year without long- allocation WEMF Town/District Name class Location in 1 000 term tenants F12/F200

41 Aargau 822 939 10 A4001 Aarau Parking Kasino / City-Märt A City 294 313 7 A4021 Baden Parking Bahnhof A City 482 476 2 Parking Gartenstrasse C 46 150 1

43 Zürich 2 789 5 649 59 A0230 Winterthur Parking Bahnhof / Stadttor A City 548 450 5 Parking Teuchelweiher B City 100 446 2 A0261 Zürich 1 Parking Urania A City 503 451 21 Parking Hohe Promenade A City 307 497 4 Parking Globus A City 250 178 6 Parking Talgarten C City 110 110 1 Zürich 2 Park Hyatt A City 90 267 5 Parking Bleicherweg C City 106 275 2 Zürich 5 Parking Hauptbahnhof B City 128 176 5 Parking Pfingstweidstrasse B 250 230 1 Zürich 8 Parking Utoquai C City 59 175 1 Parking Zürichhorn C 36 245 1 Parking Feldegg C 42 149 2 Zürich 11 Parking Messe Zürich B 260 2 000 3

51 Ticino 2 105 2 420 34 A5002 Bellinzona Autosilo Piazza del Sole A City 493 315 3 A5113 Locarno Parking Centro B City 258 150 5 A5113 Muralto Autosilo Locarno-Muralto C City – 208 6 A5192 Lugano Autosilo Via Balestra A City 484 440 4 Autosilo Via Motta A City 408 196 6 Autosilo LAC A City 163 230 1 Range A5192 Agno Lugano Airport C – 49 2 A5192 Paradiso Autosilo Comunale Paradiso C City 180 340 3 A5192 Morcote Autosilo Garavello B City – 300 2 A5250 Mendrisio Autosilo Comunale Mendrisio C City 119 192 2

For prices see pages 128–149 123

Prices and terms

The quantities and costs of the offers presented here are reference values and subject to change. Electricity costs of backlit and illuminated posters are included in sales prices.

126 The APG|SGA pricing system based on SPR+ MobNat 128 Individual panels analog 134 Digital 140 Networks analog and digital (according to WEMF) 150 Discounts for analog and digital products 152 APG|SGA Airport 153 APG|SGA Interaction 154 APG|SGA Mega Poster 156 APG|SGA Mountain 158 APG|SGA Promotion 160 APG|SGA Rail 162 APG|SGA Traffic 168 Services Prices | Terms

Valid for weeks 01–52/2018 All data without liability, products and prices subject to change

General terms and conditions: www.apgsga.ch/gtc The APG|SGA pricing system based on SPR+ MobNat

Poster contact values Further factors affecting price determination SPR+ provides transparent contact values – spe- In addition to the SPR+ MobNat performance cifically for each individual space. The individual rating, three further factors determine the prices SPR+ poster contact value is thus the decisive for each poster panel. factor in setting the prices for analog street and railway station poster panels. To arrive at this The demand factor considers the demand value, the number of passages by persons past situation and distinguishes the 9 largest core a poster are logged and weighted using the fol- cities from the other target areas. In addition, lowing visibility factors: the effective demand per panel is considered in – Passage angle setting the price. – Passage speed – Time of day The format factor takes into account the – Clustering (no. of poster panels per location) size of the advertising panel and distinguishes – Poster changes (no. of visuals) between the 2m2 portrait format F200, SPR+ MobNat is a national mobility model the 3m2 wide format F12 and including footfall for every street section in the 7m2 large format F24. Switzerland. It takes into account how many people live in Switzerland, who they are, where The attention factor reflects the presentation they live and work and how many of them are quality of the space and distinguishes between travelling at a given time, where to and for what Rollingstar panels, frontlit and backlit panels and purpose. This mobility data for the Swiss popula- conventional poster panels. tion is correlated with all the poster panels in Switzerland. Shopping centers, parking facilities There are currently no individual SPR+ poster For practicality, APG|SGA has grouped the con- contact values for poster panels in shopping tact values into six contact categories: centers or parking facilities. The panels available at such locations are evaluated individually on Contact categories the basis of format, footfall and location charac- Weighted poster Proportion of teristics and graded according to object class (for contacts APG|SGA total panels per week price category offered prices see page 131).

>240 000 Prime 2% www.apgsga.ch/publications 160 001–240 000 1 3% 95 001–160 000 2 12% 45 001– 95 000 3 30% 20 001– 45 000 4 29% <=20 000 5 24%

126 tiveness ofOutHomeadvertising. the wholeofSwitzerlandandproves theeffec- for allstreet andrailwaystationposterpanelsin It givesup-to-datedetailedperformanceratings Mobility follow-upsurveyandNationalmodel. ried out,entitledSPR+MobNat,whichstandsfor In 2016,afollow-uptotheSPR+studywascar- poster-advertising budgetoptimally. poster campaigninadvanceandthususethe is possibletodeterminetheperformanceofa the basisofdemonstratedcontactvaluesit contacts), weightedaccording tovisibility. On of opportunitiestoseeaposterpanel(poster panels, measuringsuchthingsasthenumber tion andcorrelates thiswithindividualposter It analysesthemobilityofSwisspopula- institute forOutofHomemediaandmobility. tific, impartialandtranspar Swiss PosterResearch PlusAGisascien- The postercurrency: SPR+MobNat Image: SPR+until2016 ent Swissresearch Switzerland SPR+ MobNatshowsposterperformancethroughout Image: SPR+MobNat www.spr-plus.ch ratings: Further informationonposterperformance in strategicinter-media comparisons. concrete performanceratings thatcanbeused ing ofvisibilityfactors,SPR+MobNatgives updating ofthedataandconsistentweight- Inter-media comparisons:Thankstothe and locationswhere theclientshavebranches. municipality constellationsorincatchmentareas ratings forpostercampaignsinfreely-selected target areas, providing forexampleperformance particular thepossibilitytoindividuallydefine MobNat nowalsooffers localcustomersin to performanceratingsatnationallevel,SPR+ Flexible selectionoftargetareas: Inaddition agglomerations. contacts forpersonswhocommutebetween data, thestudyalsotakesintoaccountposter tion, thankstoitsinter municipalities outsidetheconurbations.Inaddi- of Switzerland–includingforthefirsttime performance ratingsforpostersinthewhole new SPR+MobNatgivescompleteup-to-date Comprehensive performanceratings:The The advantagesofSPR+MobNatare: -agglomeration mobility

Prices | Terms Individual panels analog

City format F200 (street, railway station) Prices in CHF, per panel, gross

Price F200/F200E F200L/F200LR category 7 days 14 days 21 days 7 days 14 days 21 days

Zürich, Basel, Genève, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne 1 665 1 190 1 717 832 1 474 2 114 2 501 861 1 221 626 1 058 1 493 3 372 604 834 466 738 1 010 4 288 435 587 362 529 698 5 243 346 447 302 414 526

Prime 851 1 558 2 269 1 061 1 932 2 803

Other towns and communities incl. tourism 1 505 902 1 300 631 1 117 1 602 2 379 651 923 475 801 1 131 3 281 458 632 353 557 765 4 220 333 442 273 401 529 5 182 261 340 231 313 398

Prime 644 1 180 1 719 804 1 464 2 124

Panel prices Street and railway station: Prices based on SPR+ MobNat performance data, target area conurbation, universe resident population 15+

Digital City ePanel and Rail ePanel > pages 134–137

128 Wide format F12 (street, railway station) Prices in CHF, per panel, gross

Price F12/F12E F12L/F12LR category 7 days 14 days 21 days 7 days 14 days 21 days

Zürich, Basel, Genève, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne 1 741 1 350 1 958 924 1 662 2 400 2 555 982 1 406 694 1 201 1 708 3 412 694 978 516 846 1 172 4 322 511 701 401 615 827 5 269 408 547 339 487 636

Prime 943 1 759 2 571 1 179 2 173 3 166

Other towns and communities incl. tourism 1 559 1 022 1 484 701 1 260 1 816 2 420 744 1 064 526 910 1 294 3 311 526 741 391 640 888 4 244 387 531 302 467 627 5 206 308 414 256 369 483

Prime 717 1 331 1 947 894 1 647 2 399

Panel prices Street and railway station: Prices based on SPR+ MobNat performance data, target area conurbation, universe resident population 15+ Prices | Terms

Digital Rail eBoard and Rail Beamer > page 139

129 Individual panels analog

Large format F24 (street, railway station) Prices in CHF, per panel, gross

Price F24 F24E categroy 7 days 14 days 21 days 7 days 14 days 21 days

Zürich, Basel, Genève, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne 1 1 331 2 447 3 564 1 598 2 898 4 199 2 1 001 1 786 2 570 1 200 2 104 3 006 3 744 1 271 1 798 892 1 487 2 078 4 579 938 1 300 691 1 088 1 484 5 486 756 1 025 585 868 1 152

Prime 1 699 3 184 4 668 2 040 3 782 5 523

Other towns and communities 1 1 009 1 854 2 699 1 211 2 195 3 181 2 758 1 353 1 946 909 1 594 2 278 3 561 963 1 363 674 1 126 1 574 4 436 713 987 525 823 1 124 5 368 571 776 440 656 873

Prime 1 287 2 412 3 536 1 545 2 865 4 184

Panel prices Street and railway station: Prices based on SPR+ MobNat performance data, target area conurbation, universe resident population 15+

Digital Rail eBoard and Rail Beamer > page 139

130 Mobility F4 Shopping center, Parking1 Prices in CHF, per panel, gross Prices in CHF, per panel, gross

Price Price category 7 days 14 days category Location class 7 days 14 days 21 days 1 year

1 – – F200/F200E 2 73.50 110.50 1 A 281 458 632 9 000 3 58.50 87.00 2 A B 220 333 442 6 000 4 53.50 79.00 3 A B C 182 261 340 4 700 5 – – 6 48.50 71.50 F200L 7 43.00 64.00 1 A 353 557 765 11 000 8 45.50 65.00 2 A B 273 401 529 7 200 9 38.50 54.00 3 A B C 231 313 398 5 600

Panel prices F12/F12E – According to rental price category (RPC) – Exceptions because of concession agreement provisions: 1 A 311 526 741 10 000 Zürich RPC 8 instead of RPC 1 2 A B 244 387 531 6 900 Bern RPC 9 instead of RPC 3 3 A B C 206 308 414 5 500 RPC Town (Mobility F4) 1 – 2 Basel, Genève F12L 3 Lausanne 4 Winterthur, St. Gallen, Luzern, Biel/Bienne 1 A 391 640 888 13 000 5 – 2 A B 302 467 627 8 400 6 Communities with 10,000–40,000 residents 7 All others 3 A B C 256 369 483 6 600 8 Zürich 9 Bern Panel prices Individual panel value assessment based on frequency and site characteristics, subdivided into property classes City local F4 1 Applicable to all panels in the proprietary shopping center Prices in CHF, per panel, gross and parking facility areas. For panels in street and railway station areas, rates are based on SPR+ MobNat performance Price category 7 days 14 days data.

1 156.50 293.50 2 145.50 269.50 3 133.50 246.50 4 123.00 223.00 5 111.50 200.00 6 101.00 178.00 7 87.00 153.00 8 68.50 115.50 9 57.50 91.50 10 43.00 64.00

Panel prices Prices | Terms Individual panel valuation based on site quality Products Individual depending on town/community

Digital Shopping ePanel > pages 134–137

131 Individual panels analog

Aquatic center Prices in CHF, per panel, gross

Price Property Season1 category class F200 F12 F4

1 A 1 576 1 576 971 2 A B 1 270 1 270 772 3 A B C 1 026 1 026 529 4 A B C – 813 269

Panel prices Individual panel valuation based on frequency, graded by property classes

Frequencies Subdivision of aquatic centers based on visitor frequency per season: A = 150 000 + B = 50 000 + C = 50 000 –

1 Indoor pools: Duration of season 1 year

Trade show

Panel prices Individual panel valuation based on site quality, offers and prices on request

Digital Event ePanel > page 138

132 Prices | Terms

133 Digital ePanel Prices in CHF, gross, 10’’-spot1 Broadcast Day and Week: Every minute Broadcast Day light and Week light: Every two minutes

No. of No. of No. of No. of Offer (according to WEMF) City ePanel Rail ePanel Shopping ePanel Escalator ePanel

AllStar ePanel CH 83 80 189 76 City & Rail ePanel CH 83 80 76 City ePanel Big62 83 28 Rail ePanel CH 25 80 Shopping ePanel CH 189 Shopping ePanel Coop 58 Shopping ePanel Denner 116 Shopping ePanel Manor 35 Shopping ePanel Migros 123

11 Rail ePanel Genève 14 10 11 Rail ePanel Genève Cornavin Large 9 4 11 Rail ePanel Genève Cornavin Medium 5 2 11 Rail ePanel Genève Aéroport 4 12 City & Rail ePanel Lausanne 11 9 12 City ePanel Lausanne 11 12 Rail ePanel Lausanne 9 12 Escalator ePanel Lausanne 12 12 Shopping ePanel Centre Belair Yverdon-les-Bains 4 13 Shopping ePanel Centre Manor Marin 4 14 Shopping ePanel Esplanade Centre Porrentruy 4 16 Shopping ePanel Forum des Alpes Conthey 7 16 Shopping ePanel Quartz Center Martigny 4

21 Rail ePanel Luzern 8 21 Shopping ePanel Mall of Switzerland Ebikon 19 21 Shopping ePanel Emmen Center Emmenbrücke 16 21 Shopping ePanel Pilatusmarkt Kriens 8 22 Shopping ePanel Zentrum Oberland Thun 4 22 Shopping ePanel Panorama-Center Thun 6 23 Shopping ePanel Simplon Center Glis 4 26 Shopping ePanel Shopping Arena St. Gallen 10 27 Shopping ePanel Sonnenhof Rapperswil 5 28 Shopping ePanel City West Chur 4 28 Shopping ePanel Pizolcenter Mels 5

31 City & Rail ePanel Basel 28 7 31 City ePanel Basel Large 17 31 City ePanel Basel Medium 11 31 Rail ePanel Basel 7 32 Shopping ePanel Sälipark Olten 4 32 Shopping ePanel Gäupark Egerkingen 12 32 Shopping ePanel Ladedorf Langendorf 9

134 Prices Offer (according to WEMF) Day Day light Week Week light

AllStar ePanel CH * * * * City & Rail ePanel CH 32 758 16 376 163 786 81 893 City ePanel Big62 19 832 9 915 99 160 49 577 Rail ePanel CH 22 623 11 309 113 115 56 548 Shopping ePanel CH 15 506 7 759 62 023 31 051 Shopping ePanel Coop 4 932 2 468 19 730 9 879 Shopping ePanel Denner 9 700 4 853 38 797 19 418 Shopping ePanel Manor 2 816 1 408 11 266 5 638 Shopping ePanel Migros 10 224 5 116 40 894 20 470

11 Rail ePanel Genève 4 854 2 427 24 270 12 136 11 Rail ePanel Genève Cornavin Large 2 828 1 414 14 140 7 071 11 Rail ePanel Genève Cornavin Medium 1 518 759 7 590 3 795 11 Rail ePanel Genève Aéroport 508 254 2 540 1 270 12 City & Rail ePanel Lausanne 2 956 1 477 14 778 7 389 12 City ePanel Lausanne 1 111 555 5 555 2 777 12 Rail ePanel Lausanne 1 845 922 9 223 4 612 12 Escalator ePanel Lausanne 424 212 2 116 1 060 12 Shopping ePanel Centre Belair Yverdon-les-Bains 271 136 1 085 544 13 Shopping ePanel Centre Manor Marin 350 175 1 399 702 14 Shopping ePanel Esplanade Centre Porrentruy 271 136 1 085 544 16 Shopping ePanel Forum des Alpes Conthey 524 263 2 097 1 052 16 Shopping ePanel Quartz Center Martigny 271 136 1 085 544

21 Rail ePanel Luzern 1 651 826 8 255 4 128 21 Shopping ePanel Mall of Switzerland Ebikon 1 411 706 5 645 2 822 21 Shopping ePanel Emmen Center Emmenbrücke 1 058 529 4 234 2 117 21 Shopping ePanel Pilatusmarkt Kriens 700 350 2 798 1 399 22 Shopping ePanel Zentrum Oberland Thun 471 236 1 883 943 22 Shopping ePanel Panorama-Center Thun 524 263 2 097 1 052 23 Shopping ePanel Simplon Center Glis 350 175 1 399 702 26 Shopping ePanel Shopping Arena St. Gallen 1 058 529 4 234 2 117 27 Shopping ePanel Sonnenhof Rapperswil 350 175 1 399 702 28 Shopping ePanel City West Chur 350 175 1 399 702 28 Shopping ePanel Pizolcenter Mels 350 175 1 399 702 Prices | Terms

31 City & Rail ePanel Basel 5 830 2 916 29 150 14 575 31 City ePanel Basel Large 2 817 1 409 14 087 7 043 31 City ePanel Basel Medium 1 572 786 7 858 3 929 31 Rail ePanel Basel 1 441 721 7 205 3 603 32 Shopping ePanel Sälipark Olten 350 175 1 399 702 32 Shopping ePanel Gäupark Egerkingen 1 058 529 4 234 2 117 32 Shopping ePanel Ladedorf Langendorf 350 175 1 399 702

* Price example Week: Flat rate CHF 146 000 n/n Others on request 135 Digital

No. of No. of No. of No. of Offer (according to WEMF) City ePanel Rail ePanel Shopping ePanel Escalator ePanel

33 City & Rail ePanel Biel/Bienne 8 2 33 City ePanel Biel/Bienne 8 33 Rail ePanel Biel/Bienne 2 33 Shopping ePanel Centre Boujean Biel/Bienne 6 33 Shopping ePanel Tissot Arena Biel/Bienne 8 33 Shopping ePanel Centre Brügg Brügg b. Biel 8 33 Shopping ePanel Lyssbachpark Lyss 4 34 Rail ePanel Bern 6 34 Shopping ePanel Shoppyland Schönbühl 10

41 Rail ePanel Aarau 2 41 Shopping ePanel Wynecenter Buchs AG 9 43 City & Rail ePanel Winterthur 10 4 43 City ePanel Winterthur 10 43 Rail ePanel Winterthur 4 43 Rail ePanel Zürich 12 28 43 Rail ePanel Zürich HB/ShopVille Large 7 14 43 Rail ePanel Zürich HB/ShopVille Medium 4 8 43 Rail ePanel Zürich YoungUrban 1 6 43 Rail ePanel Zürich Stadelhofen 2 43 Rail ePanel Zürich Hardbrücke 2 43 Rail ePanel Zürich Oerlikon 1 2 43 Escalator ePanel Zürich HB 64 43 Shopping ePanel Neumarkt Zürich Altstetten 6 43 Shopping ePanel Hinwil Center Hinwil 5 44 Shopping ePanel Novaseta Arbon 4

51 Rail ePanel Lugano 4

Broadcasts

Offer Broadcast period Day Day light Week Week light

City ePanel Lausanne 05:00 – 00:44 1 184 592 8 288 4 144 City ePanel Basel / Biel/Bienne 06:00 – 24:00 1 080 540 7 560 3 780 City ePanel Winterthur 05:30 – 00:30 1 140 570 7 980 3 990 Rail ePanel 05:00 – 01:00 1 200 600 8 400 4 200 Shopping ePanel according to opening times at least 590 at least 295 at least 3 540 at least 1 770 Escalator ePanel Lausanne 05:00 – 00:44 1 184 592 8 288 4 144 Escalator ePanel Zürich 05:00 – 01:00 1 200 600 8 400 4 200

136 Prices Offer (according to WEMF) Day Day light Week Week light

33 City & Rail ePanel Biel/Bienne 1 056 528 5 280 2 641 33 City ePanel Biel/Bienne 711 356 3 555 1 779 33 Rail ePanel Biel/Bienne 345 172 1 725 862 33 Shopping ePanel Centre Boujean Biel/Bienne 524 263 2 097 1 052 33 Shopping ePanel Tissot Arena Biel/Bienne 700 350 2 798 1 399 33 Shopping ePanel Centre Brügg Brügg b. Biel 700 350 2 798 1 399 33 Shopping ePanel Lyssbachpark Lyss 350 175 1 399 702 34 Rail ePanel Bern 1 450 725 7 250 3 624 34 Shopping ePanel Shoppyland Schönbühl 1 058 529 4 234 2 117

41 Rail ePanel Aarau 345 172 1 725 862 41 Shopping ePanel Wynecenter Buchs AG 786 393 3 145 1 572 43 City & Rail ePanel Winterthur 1 946 972 9 730 4 863 43 City ePanel Winterthur 1 119 559 5 595 2 797 43 Rail ePanel Winterthur 827 413 4 135 2 066 43 Rail ePanel Zürich 9 467 4 732 47 335 23 663 43 Rail ePanel Zürich HB/ShopVille Large 5 111 2 555 25 555 12 776 43 Rail ePanel Zürich HB/ShopVille Medium 2 920 1 460 14 600 7 298 43 Rail ePanel Zürich YoungUrban 1 4963 – 7 4823 – 43 Rail ePanel Zürich Stadelhofen 487 244 2 435 1 220 43 Rail ePanel Zürich Hardbrücke 337 168 1 685 842 43 Rail ePanel Zürich Oerlikon 612 305 3 060 1 527 43 Escalator ePanel Zürich HB 2 256 1 128 11 280 5 648 43 Shopping ePanel Neumarkt Zürich Altstetten 700 350 2 798 1 399 43 Shopping ePanel Hinwil Center Hinwil 350 175 1 399 702 44 Shopping ePanel Novaseta Arbon 271 136 1 085 544

51 Rail ePanel Lugano 508 254 2 540 1 270

1 Permissible spot duration: 10–60 seconds 2 Genève, Lausanne, Basel, Biel/Bienne, Winterthur and Zürich 3 Price including four Event ePanel

Network profile including frequencies Prices | Terms Pages 104–109

Further information www.apgsga.ch/calculator www.apgsga.ch/locations www.apgsga.ch/digital-production

137 Digital

Event ePanel Hallenstadion Zürich Prices in CHF, gross, broadcasts every minute

Offer No. of ePanel

It’s all in the hall 10’’1 4 47 000 ZSC Lions Attack season 2018/2019 10’’2 4 29 500 Entertainment 10’’3 4 29 500 Annual General Meetings 60’’ 4 5 000 Event one week 10’’ 4 7 000 Event one day 10’’ 4 2 800 Event several days, per day 10’’ 4 2 100

Prices Prices for multiple 10’’ units on demand Discount 10% on “It’s all in the hall”, “ZSC Lions Attack”, and “Entertainment” packages for APG|SGA contract customers who already occupy panels or billboards at the Hallenstadion, subject to unchanged posting frequencies at this event venue

1 All events, excluding General Meetings 2 All qualification rounds, including playoffs/-outs 3 All events in the Hallenstadion, excluding ZSC games

Further digital advertising media Mountain ePanel > page 157 TrafficMediaScreen > pages 163–164

138 eBoard und Beamer Prices in CHF, gross, 10’’-spot1, broadcast every two minutes

Offer (according to WEMF) No. of No. of Day Week Primetime Shopping Primetime Evening eBoard Beamer morning evening

Broadcast period 05:00 05:00 05:00 09:00 16:00 20:00 –01:00 –01:00 –09:00 – 16:00 –20:00 –01:00

Number of broadcasts per eBoard 600 4 200 840 1 470 840 1 050 Number of broadcasts per Beamer2 300 2 100 420 735 420 525

City & Rail eBoard / Rail Beamer CH 15 12 29 271 142 111 47 102 47 118 47 102 26 989 Rail eBoard Big9 Cities3 33 19 105 92 331 30 596 30 609 30 596 17 531 Rail eBoard Big5 Cities4 23 12 931 63 611 21 078 21 085 21 078 12 073 11 Rail eBoard Genève Cornavin 3 1 805 9 022 2 978 2 980 2 978 1 714 11 Rail eBoard Genève Aéroport 1 473 2 369 789 789 789 450 12 Rail eBoard Lausanne 4 2 406 12 029 3 970 3 969 3 970 2 273 13 Rail eBoard Neuchâtel 1 473 2 369 789 789 789 450 15 Rail eBoard Fribourg 1 473 2 369 789 789 789 450 21 Rail eBoard Luzern 2 1 805 9 022 2 978 2 980 2 978 1 714 23 Rail eBoard Brig 1 473 2 369 789 789 789 450 24 Rail eBoard Zug 2 1 282 5 338 1 781 1 782 1 781 1 015 26 Rail eBoard St. Gallen 2 1 282 5 338 1 781 1 782 1 781 1 015 28 Rail eBoard Chur 3 473 2 369 789 789 789 450 31 Rail eBoard Basel SBB 2 1 805 9 022 2 978 2 980 2 978 1 714 32 Rail eBoard Olten 1 473 2 369 789 789 789 450 33 Rail eBoard Biel/Bienne 1 1 282 5 338 1 781 1 782 1 781 1 015 34 Rail eBoard Bern 2 1 805 9 022 2 978 2 980 2 978 1 714 34 Rail Beamer Bern 2 1 016 5 078 1 675 1 676 1 675 965 41 Rail eBoard Aarau 1 473 2 369 789 789 789 450 43 Rail eBoard Winterthur 5 1 805 9 022 2 978 2 980 2 978 1 714 43 Rail eBoard Zürich HB / ShopVille 8 3 836 18 140 6 049 6 049 6 049 3 447 43 Rail Beamer Zürich HB Musemstrasse 4 1 722 8 606 2 841 2 842 2 841 1 635 43 Rail Beamer Zürich HB Löwenstrasse 4 1 722 8 606 2 841 2 842 2 841 1 635 43 Rail eBoard Zürich Stadelhofen 3 801 4 007 1 336 1 338 1 336 761 43 Rail eBoard Zürich Enge 1 473 2 369 789 789 789 450 43 Rail Beamer Zürich Airport 2 640 3 200 1 056 1 055 1 056 608 51 Rail eBoard Bellinzona 1 473 2 369 789 789 789 450

1 Permissible spot duration: 10–90 seconds 2 Guaranteed number of broadcasts; further broadcasts dependent on train arrivals and departures 3 Genève Cornavin, Lausanne, Luzern, St. Gallen, Basel SBB, Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge, Zürich Stadelhofen 4 Network profile including frequencies

Genève Cornavin, Lausanne, Basel SBB, Bern, Zürich HB, Prices | Terms Zürich Enge, Zürich Stadelhofen Pages 102–103

Further information www.apgsga.ch/calculator www.apgsga.ch/locations www.apgsga.ch/digital-production

139 Networks analog and digital (according to WEMF)

CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

CH Wirtschaftsraum Schweiz

Cities F200 Big28 1 F200 895 275 850 449 000 622 150 7.70 Cities F200 Big9 2 F200 548 192 400 315 800 439 200 8.30 Rail Kiosk F200 CH 3 F200 M 231 55 050 84 350 113 650 – Citystar F200L Big8 4 F200L 431 216 116 358 505 501 117 11.20 Rail Citystar F200L CH 5 F200L 125 54 600 88 150 121 700 – Rail Rollingstar F200LR CH 6 F200LR 103 50 146 80 327 110 631 – Agglos F12 Big28 7 F12 M 918 278 900 461 350 643 800 6.60 Agglos F12 Big9 8 F12 M 562 185 950 308 700 431 450 7.10 Cities F12 Big28 9 F12 M 682 225 100 377 200 529 300 9.50 Cities F12 Big9 10 F12 M 402 151 100 254 350 357 600 10.00 Road Commuter F12 Big9 11 F12 RP 430 140 500 236 700 332 900 6.40 Rail Commuter F12 Big10 12 F12 M, RP 420 137 500 226 500 315 500 12.50 Rail Rollingstar F12LR CH 13 F12LR 114 55 279 89 264 122 950 – ShoppingCenter Top10 19 diverse FM 164 52 116 85 408 118 694 – City & Rail eBoard/Rail Beamer 21 eBoard P 57 142 111 284 218 426 317 – AllStar ePanel CH 22 ePanel P 428 * * * – City & Rail ePanel CH 23 ePanel P 239 163 786 327 573 491 363 – City ePanel Big6 23 ePanel P 111 99 160 198 321 297 480 – Rail eBoard Big9 Cities 21 eBoard P 33 92 331 184 657 276 986 – Rail eBoard Big5 Cities 21 eBoard P 23 63 611 127 219 190 826 – Rail ePanel CH 23 ePanel P 105 113 115 226 230 339 346 – Shopping ePanel CH 24 ePanel P 189 62 023 124 035 186 061 – Shopping ePanel Coop 24 ePanel P 58 19 730 39 455 59 186 – Shopping ePanel Denner 24 ePanel P 116 38 797 77 589 116 388 – Shopping ePanel Manor 24 ePanel P 35 11 266 22 530 33 796 – Shopping ePanel Migros 24 ePanel P 123 40 894 81 782 122 678 –

1 Sprachregion Französiche Schweiz Rail Kiosk F200 SR 3 F200 M 22 5 600 8 850 12 100 –

2–4 Sprachregion Deutsche Schweiz Rail Kiosk F200 DS 3 F200 M 203 48 300 73 750 99 200 –

5 Sprachregion Italienische Schweiz Rail Kiosk F200 SI 3 F200 6 1 150 1 750 2 350 –

Abbreviations M Mix of standard and backlit R No discount posters (5% agency commission) FM Mix of formats RP Price indication ML Mix of backlit and Rollingstar P Basis: 10’’-Spot, other prices/ posters products see page 134 ff. CPM Cost per 1 000 contacts

* Price example Week: Flat rate CHF 146 000 n/n 140 Others on request Discounts see pages 150–151 CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

11 Genève

A6621 Genève City F200 Genève 14 F200 81 29 150 48 550 67 950 6.20 Citystar F200L Couronne Genève 16 F200L 42 18 208 30 213 42 326 6.40 Rail Rollingstar F200LR Genève 6 F200LR 7 2 950 4 539 6 134 – Agglo F12 Genève 17 F12 M 80 27 950 47 000 66 050 5.40 City F12 Genève 18 F12 M 60 22 600 38 300 54 000 7.10 Rail Rollingstar F12LR Genève 13 F12LR 10 3 886 5 894 7 888 – Rail eBoard Genève 21 eBoard P 3 9 022 18 043 27 065 – Rail ePanel Genève 23 ePanel P 24 24 270 48 540 72 810 – Rail ePanel Genève Cornavin Large 23 ePanel P 13 14 140 28 280 42 420 – Rail ePanel Genève Cornavin Medium 23 ePanel P 7 7 590 15 180 22 770 – ShoppingCenter La Praille Carouge 19 diverse FM 12 3 931 6 427 8 933 – ShoppingCenter Balexert Les Avanchets 19 diverse FM 22 6 992 11 044 15 069 – Rail eBoard Genève Aéroport 21 eBoard P 1 2 369 4 738 7 106 – Rail ePanel Genève Aéroport 23 ePanel P 4 2 540 5 080 7 620

12 Vaud

A5586 Lausanne City F200 Lausanne 14 F200 55 19 900 32 700 45 500 8.70 Citystar F200L Lausanne Prime 15 F200L 10 11 671 21 252 30 833 8.00 Premium Branding F200L Place de la Gare Lausanne 20 F200L R 28 28 877 51 311 73 783 6.80 Citystar F200L Lausanne 17 F200L 50 26 800 44 500 62 200 10.30 Rail Rollingstar F200LR Lausanne 6 F200LR 7 3 628 5 902 8 174 – Agglo F12 Lausanne 17 F12 M 53 17 600 29 300 41 000 7.50 City F12 Lausanne 18 F12 M 36 14 200 24 000 33 800 10.90 Rail Rollingstar F12LR Lausanne 13 F12LR 2 1 095 1 816 2 535 – DoubleTall F4 Lausanne F4 94 6 439 10 857 – – Cityserie F4 Lausanne 1 F4 20 1 370 2 310 – – Cityserie F4 Lausanne 2 F4 21 1 439 2 426 – – Cityserie F4 Place de la Gare Lausanne F4 8 658 1 109 – – City & Rail ePanel Lausanne 23 ePanel P 20 14 855 29 710 44 565 – Prices | Terms City ePanel Lausanne 23 ePanel P 11 5 555 11 110 16 665 – Rail eBoard Lausanne 21 eBoard P 4 12 029 24 058 36 086 – Rail ePanel Lausanne 23 ePanel P 9 9 300 18 600 27 900 – Escalator ePanel Lausanne 23 ePanel P 12 2 116 4 232 6 348 –

A5890 Vevey-Montreux City F200 Vevey-Montreux 14 F200 21 4 950 7 950 10 950 6.50 Citystar F200L Vevey-Montreux 16 F200L 20 7 700 12 750 17 800 4.90 Agglo F12 Vevey-Montreux 17 F12 23 6 000 9 900 13 800 7.30

Discounts see pages 150–151 141 Networks analog and digital (according to WEMF)

CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

City F12 Vevey-Montreux 18 F12 18 4 600 7 700 10 800 9.20 Community F4 Vevey F4 17 825 1 216 – – Community F4 Montreux F4 16 776 1 144 – –

A5938 Yverdon-les-Bains City F200 Yverdon-les-Bains 14 F200 15 3 300 5 100 6 900 7.90 Citystar F200L Yverdon-les-Bains 16 F200L 13 4 050 6 300 8 550 6.90 Agglo F12 Yverdon-les-Bains 17 F12 13 3 300 5 450 7 600 10.80 City F12 Yverdon-les-Bains 18 F12 11 2 900 4 700 6 500 15.90 Community F4 Yverdon-les-Bains F4 13 631 930 – – Shopping ePanel Centre Belair Yverdon-les-Bains 24 ePanel P 4 1 085 2 169 3 254 –

13 Neuchâtel

A6421 La Chaux-de-Fonds-Le Locle City F200 La Chaux-de-Fonds 14 F200 18 4 300 7 000 9 700 4.40 Agglo F12 La Chaux-de-Fonds 17 F12 18 4 400 7 000 9 600 9.60 City F12 La Chaux-de-Fonds 18 F12 13 3 300 5 500 7 700 10.40 Community F4 La Chaux-de-Fonds F4 30 1 455 2 145 – –

A6458 Neuchâtel City F200 Neuchâtel 14 F200 26 6 300 10 100 13 900 7.70 Citystar F200L Neuchâtel 16 F200L 24 7 800 12 300 16 800 10.00 Agglo F12 Neuchâtel 17 F12 25 6 650 10 900 15 150 7.80 City F12 Neuchâtel 18 F12 17 4 650 7 700 10 750 8.60 Community F4 Neuchâtel F4 30 1 455 2 145 – – Rail eBoard Neuchâtel 21 eBoard P 1 2 369 4 738 7 106 – Shopping ePanel Centre Manor Marin 24 ePanel P 4 1 399 2 798 4 197 –

14 Jura

96800 Porrentruy Shopping ePanel Esplanade Centre Porrentruy 24 ePanel P 4 1 085 2 169 3 254 –

15 Fribourg

A2125 Bulle Citystar F200L Bulle 16 F200L 6 1 750 2 700 3 650 7.00

A2196 Fribourg City F200 Fribourg 14 F200 20 5 650 9 300 12 950 7.30 Citystar F200L Fribourg 16 F200L 22 8 700 14 250 19 800 8.20 Agglo F12 Fribourg 17 F12 21 5 650 9 350 13 050 7.00 City F12 Fribourg 18 F12 18 5 150 8 700 12 250 9.50 Community F4 Fribourg F4 30 1 455 2 145 – – Rail eBoard Fribourg 21 eBoard P 1 2 369 4 738 7 106 –

142 Discounts see pages 150–151 CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

16 Bas-Valais

A6266 Sion City F200 Sion 14 F200 17 3 700 5 700 7 700 7.90 Citystar F200L Sion 16 F200L 18 5 400 8 300 11 200 8.30 Agglo F12 Sion 17 F12 15 3 800 6 250 8 700 8.40 City F12 Sion 18 F12 13 3 300 5 400 7 500 12.40 Community F4 Sion F4 33 1 649 2 431 – – Shopping ePanel Forum des Alpes Conthey 24 ePanel P 7 2 097 4 193 6 290 –

A6136 Martigny Shopping ePanel Quartz Martigny 24 ePanel P 4 1 085 2 169 3 254 –

21 Luzern, Obwalden, Nidwalden

A1061 Luzern City F200 Luzern 14 F200 48 16 550 27 050 37 550 7.90 Citystar F200L Luzern 17 F200L 47 22 720 38 031 53 472 7.50 Rail Citystar F200L Luzern F200L 8 5 421 9 306 13 185 – Rail Rollingstar F200LR Luzern 6 F200LR 12 4 760 7 184 9 624 – Agglo F12 Luzern 17 F12 M 37 12 700 21 300 29 900 8.40 City F12 Luzern 18 F12 M 28 11 200 19 200 27 200 8.70 Rail Rollingstar F12LR Luzern 13 F12LR 12 5 973 9 707 13 411 – Rail eBoard Luzern 21 eBoard P 2 9 022 18 043 27 065 – Rail ePanel Luzern 23 ePanel P 8 8 255 16 510 24 765 – Shopping ePanel Mall of Switzerland Ebikon 24 ePanel P 19 5 645 11 290 16 934 – ShoppingCenter Emmen Center Emmenbrücke 19 diverse FM 18 6 064 10 160 14 263 – Shopping ePanel Emmen Center Emmenbrücke 24 ePanel P 16 4 234 8 467 12 701 – Shopping ePanel Pilatusmarkt Kriens 24 ePanel P 8 2 798 5 596 8 395 –

22 Berner Oberland

A0581 Interlaken Cityserie F4 Interlaken F4 6 411 693 – –

A0942 Thun Prices | Terms City F200 Thun 14 F200 25 5 750 8 950 12 150 8.20 Citystar F200L Thun 16 F200L 22 9 250 15 350 21 450 8.30 Agglo F12 Thun 17 F12 23 6 150 10 100 14 050 8.20 City F12 Thun 18 F12 19 4 700 7 650 10 600 12.00 Community F4 Thun F4 30 1 455 2 145 – – Shopping ePanel Zentrum Oberland Thun 24 ePanel P 4 1 883 3 766 5 649 – Shopping ePanel Panorama- Center Thun 24 ePanel P 6 2 097 4 193 6 290 –

Discounts see pages 150–151 143 Networks analog and digital (according to WEMF)

CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

23 Oberwallis

A6002 Brig-Visp Rail eBoard Brig 21 eBoard P 1 2 369 4 738 7 106 – Shopping ePanel Simplon Center Glis 24 ePanel P 4 1 399 2 798 4 197 –

96300 Zermatt Mountain ePanel Zermatt (summer) 25 ePanel P 4 1 247 2 494 3 741 – Mountain ePanel Zermatt (winter peak) 3 645 7 290 10 935 –

24 Zug

A1711 Zug City F200 Zug 14 F200 18 4 600 7 350 10 100 10.40 Citystar F200L Zug 16 F200L 20 7 000 11 150 15 300 10.70 Agglo F12 Zug 17 F12 23 5 850 9 500 13 150 7.90 City F12 Zug 18 F12 17 5 200 8 800 12 400 10.50 Cityserie F4 Zug F4 10 1 010 1 780 – – Community F4 Zug F4 26 1 261 1 859 – – Rail eBoard Zug 21 eBoard P 2 5 338 10 676 16 015 –

26 St. Gallen, Appenzell Innerrhoden, Appenzell Ausserrhoden

A3203 St. Gallen City F200 St. Gallen 14 F200 32 11 150 18 200 25 250 11.30 Citystar F200L St. Gallen 16 F200L 37 16 129 26 333 36 540 22.20 Rail Rollingstar F200LR St. Gallen 6 F200LR 4 1 448 2 116 2 792 – Agglo F12 St. Gallen 17 F12 M 33 10 300 16 900 23 500 10.90 City F12 St. Gallen 18 F12 M 27 9 750 16 300 22 850 11.70 Rail Rollingstar F12LR St. Gallen 13 F12LR 4 1 834 2 922 3 998 – Cityserie F4 St. Gallen F4 14 1 414 2 492 – – Rail eBoard St. Gallen 21 eBoard P 2 5 338 10 676 16 015 – Shopping ePanel Arena St. Gallen 24 ePanel P 10 4 234 8 467 12 701 –

27 Glarus

A0261 Zürich ShoppingCenter Seedamm-Center Pfäffikon SZ 19 diverse FM 11 3 336 5 542 7 747 –

A3336 Rapperswil-Jona Shopping ePanel Sonnenhof Rapperswil 24 ePanel P 5 1 399 2 798 4 197 –

144 Discounts see pages 150–151 CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

28 Bündner Unterland

A3901 Chur City F200 Chur 14 F200 15 4 100 6 800 9 500 7.20 Citystar F200L Chur 16 F200L 16 5 800 9 350 12 900 8.10 Agglo F12 Chur 17 F12 20 5 100 8 300 11 500 8.00 City F12 Chur 18 F12 14 3 500 5 800 8 100 8.50 Community F4 Chur F4 30 1 455 2 145 – – Rail eBoard Chur 21 eBoard P 3 2 369 4 738 7 106 – Shopping ePanel City West Chur 24 ePanel P 4 1 399 2 798 4 197 –

93293 Mels-Sargans Shopping ePanel Pizolcenter Mels 24 ePanel P 5 1 399 2 798 4 197 –

Arosa Mountain ePanel Arosa (summer) 25 ePanel P 3 685 1 370 2 055 – Mountain ePanel Arosa (winter peak) 2 379 4 758 7 137 –

29 Bündner Oberland

93787 St. Moritz Mountain ePanel St. Moritz- Corvatsch (summer) 25 ePanel P 8 2 088 4 176 6 264 – Mountain ePanel St. Moritz- Corvatsch (winter peak) 7 289 14 578 21 867 –

Vaz/Obervaz Mountain ePanel Lenzerheide (summer) 25 ePanel P 3 685 1 370 2 055 – Mountain ePanel Lenzerheide (winter peak) 2 379 4 758 7 137 –

31 Basel

A2701 Basel City F200 Basel 14 F200 82 26 200 42 800 59 400 7.70 Premium Branding F200 Centralbahnplatz Basel 20 F200 R 10 9 096 16 488 23 916 17.30 Prices | Terms Citystar F200L Basel Prime 15 F200L 8 9 337 17 002 24 666 9.90 Citystar F200L Basel 16 F200L 78 41 683 69 093 96 506 10.10 Rail Rollingstar F200LR Basel 6 F200LR 9 4 342 6 950 9 570 – Agglo F12 Basel 17 F12 M 82 28 200 47 700 67 200 6.50 City F12 Basel 18 F12 M 59 20 750 34 550 48 350 10.30 Rail Rollingstar F12LR Basel 13 F12LR 14 5 366 8 098 10 814 – DoubleTall F4 Basel F4 64 8 544 15 776 – – Cityserie F4 Basel Large F4 32 4 272 7 888 – – Cityserie F4 Basel Small F4 24 3 204 5 916 – –

Discounts see pages 150–151 145 Networks analog and digital (according to WEMF)

CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

City & Rail ePanel Basel 23 ePanel P 35 29 150 58 301 87 451 – City ePanel Basel Large 23 ePanel P 17 14 087 28 174 42 261 – City ePanel Basel Medium 23 ePanel P 11 7 858 15 716 23 574 – Rail eBoard Basel 21 eBoard P 2 9 022 18 043 27 065 – Rail ePanel Basel 23 ePanel P 7 7 205 14 410 21 616 –

32 Solothurn

A2581 Olten-Zofingen City F200 Olten 14 F200 15 3 650 5 800 7 950 13.20 Citystar F200L Olten 16 F200L 18 6 400 10 200 14 000 10.40 Agglo F12 Olten-Zofingen 17 F12 22 5 900 9 700 13 500 9.40 City F12 Olten 18 F12 16 4 300 7 150 10 000 13.00 Community F4 Olten F4 19 922 1 359 – – Rail eBoard Olten 21 eBoard P 1 2 369 4 738 7 106 – Shopping ePanel Sälipark Olten 24 ePanel P 4 1 399 2 798 4 197 – ShoppingCenter Gäupark Egerkingen 19 diverse FM 10 2 890 4 730 6 570 – Shopping ePanel Gäupark Egerkingen 24 ePanel P 12 4 234 8 467 12 701 –

A2601 Solothurn City F200 Solothurn 14 F200 16 3 700 5 800 7 900 11.10 Citystar F200L Solothurn 16 F200L 16 5 500 8 900 12 300 11.20 Agglo F12 Solothurn 17 F12 18 4 200 6 800 9 400 9.40 City F12 Solothurn 18 F12 13 3 250 5 300 7 350 14.40 Community F4 Solothurn F4 14 679 1 001 – – Shopping ePanel Ladedorf Langendorf 24 ePanel P 9 1 399 2 798 4 197 –

33 Berner Seeland

A0371 Biel/Bienne City F200 Biel/Bienne 14 F200 25 8 950 14 500 20 050 10.50 Citystar F200L Biel/Bienne 16 F200L 19 9 900 16 300 22 700 11.70 Rail Rollingstar F200LR Biel/Bienne 6 F200LR 2 724 1 058 1 396 – Agglo F12 Biel/Bienne 17 F12 25 7 500 12 100 16 700 10.00 City F12 Biel/Bienne 18 F12 17 5 250 8 500 11 750 16.20 Cityserie F4 Biel/Bienne F4 24 1 380 2 196 – – City & Rail ePanel Biel/Bienne 23 ePanel P 10 5 280 10 560 15 840 – City ePanel Biel/Bienne 23 ePanel P 8 3 555 7 110 10 665 – Rail eBoard Biel/Bienne 21 eBoard P 1 5 338 10 676 16 015 – Rail ePanel Biel/Bienne 23 ePanel P 2 1 725 3 450 5 175 – Shopping ePanel Centre Boujean Biel/Bienne 24 ePanel P 6 2 097 4 193 6 290 – Shopping ePanel Tissot Arena Biel/Bienne 24 ePanel P 8 2 798 5 596 8 395 – Shopping ePanel Centre Brügg 24 ePanel P 8 2 798 5 596 8 395 – Shopping ePanel Lyssbachpark Lyss 24 ePanel P 4 1 399 2 798 4 197 –

146 Discounts see pages 150–151 CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

92275 Murten Cityserie F4 Murten F4 12 1 044 1 836 – –

34 Berner Mittelland

A0351 Bern Premium Branding F200 Bahnhofplatz Bern 20 F200 R 38 34 500 62 494 90 622 11.10 City F200 Bern 14 F200 63 20 950 34 050 47 150 9.50 Citystar F200L Bern Prime 15 F200L 10 11 671 21 252 30 833 13.10 Citystar F200L Bern 16 F200L ML 56 26 055 42 234 58 415 15.50 Rail Rollingstar F200LR Bern 6 F200LR 15 8 540 14 170 19 836 – Agglo F12 Bern 17 F12 M 58 19 900 32 200 44 500 9.30 City F12 Bern 18 F12 M 40 15 300 25 900 36 500 12.90 Rail Rollingstar F12LR Bern 13 F12LR 14 7 288 11 964 16 599 – ShoppingCenter Westside Bern 19 diverse FM 14 5 140 8 279 11 397 – Cityserie F4 Bern F4 17 2 474 4 582 – – Rail eBoard Bern 21 eBoard P 2 9 022 18 043 27 065 – Rail Beamer Bern 21 Beamer P 2 5 078 10 156 15 233 – Rail ePanel Bern 23 ePanel P 6 7 250 14 500 21 750 – ShoppingCenter Shoppyland Schönbühl 19 diverse FM 15 4 383 7 229 10 077 – Shopping ePanel Shoppyland Schönbühl 24 ePanel P 10 4 234 8 467 12 701 –

41 Aargau

A4001 Aarau City F200 Aarau 14 F200 15 4 000 6 500 9 000 11.90 Citystar F200L Aarau 16 F200L 13 4 950 8 050 11 150 14.10 Agglo F12 Aarau 17 F12 18 4 800 8 000 11 200 9.90 City F12 Aarau 18 F12 11 3 300 5 600 7 900 16.00 Community F4 Aarau F4 28 1 331 1 965 – – Rail eBoard Aarau 21 eBoard P 1 2 369 4 738 7 106 – Rail ePanel Aarau 23 ePanel P 2 1 725 3 450 5 175 – Shopping ePanel Wynecenter Buchs 24 ePanel P 9 3 145 6 290 9 435 –

A4021 Baden-Brugg City F200 Baden-Wettingen 14 F200 20 4 800 7 700 10 600 10.40 Citystar F200L Baden-Wettingen 16 F200L 15 5 950 9 900 13 850 11.30 Prices | Terms Agglo F12 Baden-Brugg 17 F12 21 6 400 10 850 15 300 8.20 City F12 Baden-Wettingen 18 F12 16 4 200 7 050 9 900 17.40 Community F4 Baden F4 19 922 1 359 – – Citystar F200L Brugg-Windisch 16 F200L 9 2 850 4 500 6 150 –

42 Schaffhausen

A2939 Schaffhausen City F200 Schaffhausen 14 F200 20 4 500 7 100 9 700 8.50

Discounts see pages 150–151 147 Networks analog and digital (according to WEMF)

CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

Citystar F200L Schaffhausen 16 F200L 16 5 100 8 050 11 000 6.40 Agglo F12 Schaffhausen 17 F12 20 5 200 8 500 11 800 6.90 City F12 Schaffhausen 18 F12 16 4 450 7 500 10 550 7.90

43 Zürich

A0230 Winterthur City F200 Winterthur 14 F200 36 11 950 19 050 26 150 12.10 Citystar F200L Winterthur 16 F200L 45 19 948 32 057 44 170 17.10 Rail Rollingstar F200LR Winterthur 6 F200LR 2 1 252 2 116 2 986 – Agglo F12 Winterthur 17 F12 M 39 11 850 18 950 26 050 14.90 City F12 Winterthur 18 F12 M 33 13 100 22 100 31 100 13.20 Rail Rollingstar F12LR Winterthur 13 F12LR 5 2 936 4 940 6 932 – Cityserie F4 Winterthur F4 12 1 212 2 136 – – City & Rail ePanel Winterthur 23 ePanel P 14 9 730 19 460 29 190 – City ePanel Winterthur 23 ePanel P 10 5 595 11 190 16 785 – Rail eBoard Winterthur 21 eBoard P 5 9 022 18 043 27 065 – Rail ePanel Winterthur 23 ePanel P 4 4 135 8 270 12 405 –

A0261 Zürich City F200 Zürich 14 F200 126 47 600 78 900 110 200 10.10 Citystar F200L Zürich 16 F200L 96 52 881 89 957 127 114 13.00 Rail Rollingstar F200LR Zürich 6 F200LR 45 22 502 36 292 50 119 – Rail Rollingstar F200LR Bahnhofshalle Zürich HB 6 F200LR 4 2 504 4 232 5 972 – Premium Branding F12L HeadTrack Zürich HB 20 F12L R 14 19 807 36 506 53 189 18.40 Agglo F12 Zürich 17 F12 M 155 49 950 83 250 116 550 7.30 City F12 Zürich 18 F12 M 102 38 950 65 500 92 050 12.50 Rail Rollingstar F12LR Zürich 13 F12LR 53 26 901 43 923 60 773 – ShoppingCenter Sihlcity Zürich 19 diverse FM 18 6 280 10 304 14 350 – DoubleTall F4 Zürich F4 90 13 095 24 255 – – Cityserie F4 Zürich F4 45 6 548 12 128 – – Rail eBoard Zürich HB/ShopVille 21 eBoard P 8 18 140 36 280 54 419 – Rail eBoard Zürich Stadelhofen 21 eBoard P 3 4 007 8 014 12 020 – Rail eBoard Zürich Enge 21 eBoard P 1 2 369 4 738 7 106 – Rail Beamer Zürich Museumstrasse 21 Beamer P 4 8 606 17 212 25 817 – Rail Beamer Zürich Löwenstrasse 21 Beamer P 4 8 606 17 212 25 817 – Rail ePanel Zürich 23 ePanel P 40 47 335 94 670 142 005 – Rail ePanel Zürich HB/ShopVille Large 23 ePanel P 21 25 555 51 110 76 665 – Rail ePanel Zürich HB/ShopVille Medium 23 ePanel P 12 14 600 29 200 43 800 – Rail ePanel Zürich YoungUrban 23 ePanel P 11 7 482 14 965 22 447 – Rail ePanel Zürich Stadelhofen 23 ePanel P 2 2 435 4 870 7 305 – Rail ePanel Zürich Hardbrücke 23 ePanel P 2 1 685 3 370 5 055 – Rail ePanel Zürich Oerlikon 23 ePanel P 3 3 060 6 120 9 180 – Escalator ePanel Zürich HB 23 ePanel P 64 11 280 22 560 33 840 –

148 Discounts see pages 150–151 CPM Number Price in CHF, gross in CHF WEMF Product Profile Format Note of panels 7 days 14 days 21 days 7 days

Shopping ePanel Neumarkt Zürich Altstetten 24 ePanel P 6 2 798 5 596 8 395 – Event ePanel Zürich HASTA ePanel 4 – – – – Rail Beamer Zürich Airport 21 Beamer P 2 3 200 6 401 9 601 – Shopping ePanel Hinwil Center Hinwil 24 ePanel P 5 1 399 2 798 4 197 – ShoppingCenter Shoppi Tivoli Spreitenbach 19 diverse FM 19 5 502 9 034 12 568 – City F200 Uster 14 F200 16 3 600 5 750 7 900 – Citystar F200L Uster 16 F200L 11 4 100 6 700 9 300 – City F12 Uster 18 F12 10 2 250 3 700 5 150 – Community F4 Uster F4 18 873 1 287 – – ShoppingCenter Glattzentrum Wallisellen 19 diverse FM 25 7 598 12 659 17 720 –

44 Thurgau

A4401 Arbon-Rorschach Shopping ePanel Novaseta Arbon 24 ePanel P 4 1 085 2 169 3 254 –

A4566 Frauenfeld City F200 Frauenfeld 14 F200 13 2 750 4 250 5 750 9.90 Agglo F12 Frauenfeld 17 F12 14 3 250 5 200 7 150 15.00 City F12 Frauenfeld 18 F12 13 3 100 5 000 6 900 11.20

51 Ticino

A5002 Bellinzona City F200 Bellinzona 14 F200 18 3 900 6 050 8 200 6.10 Citystar F200L Bellinzona 16 F200L 14 4 650 7 400 10 150 4.90 Agglo F12 Bellinzona 17 F12 17 4 150 6 800 9 450 8.20 City F12 Bellinzona 18 F12 13 3 200 5 200 7 200 7.50 Rail eBoard Bellinzona 21 eBoard P 1 2 369 4 738 7 106 –

A5113 Locarno City F200 Locarno 14 F200 16 3 500 5 450 7 400 9.30 Citystar F200L Locarno 16 F200L 15 5 000 7 900 10 800 7.20 Agglo F12 Locarno 17 F12 15 3 750 6 100 8 450 7.30 City F12 Locarno 18 F12 15 3 600 5 800 8 000 10.20 Prices | Terms A5192 Lugano City F200 Lugano 14 F200 23 6 400 10 550 14 700 5.60 Citystar F200L Lugano 16 F200L 19 7 650 12 600 17 550 7.40 Agglo F12 Lugano 17 F12 30 8 400 13 950 19 500 5.20 City F12 Lugano 18 F12 17 5 050 8 600 12 150 6.60 Cityserie F4 Lugano F4 56 3 836 6 468 – – Rail ePanel Lugano 23 ePanel P 4 2 540 5 080 7 620 –

Discounts see pages 150–151 149 Discounts for analog and digital products

Order right – save money: Graduated campaign discount (GCD) Benefit from our discounts. The GCD is granted for homogeneous product- Various order types make it possible for you related campaigns with durations of no more to optimize your purchase with regard to than 8 weeks. both quality and price. The different types of discounts cannot be cumulated. GCD analog/AC Street, railway station, shopping center, tourism area1 Our prices are calculated as follows: Advertising Total cost Contract value GCD budget AC in CHF in CHF, gross in % in CHF, net in % net/net Gross price – Discount (GCD, last-minute, AVD/group 2 000 000 46 1 080 000 5 1 026 000 discount) 1 200 000 42 696 000 5 661 200 = Net price 800 000 39 488 000 5 463 600 – Agency commission (AC) 460 000 28 331 200 5 314 640 + Services 250 000 18 205 000 5 194 750 = Net/net + VAT = Amount invoiced GCD digital/AC Street, railway station, shopping center, event Agency commission (AC) Advertising Total cost Contract value GCD budget AC in CHF Agencies receive a commission of 5% on the in CHF, gross in % in CHF, net in % net/net net price. 150 000 23 115 500 5 109 725 100 000 18 82 000 5 77 900 50 000 13 43 500 5 41 325

GCD digital plus/AC Street, railway station, shopping center, event Advertising Total cost Contract value GCD budget AC in CHF in CHF, gross in % in CHF, net in % net/net

150 000 33 100 500 5 95 475 100 000 28 72 000 5 68 400 50 000 23 38 500 5 36 575

The GCD digital plus (+10% on digital products) markdown is granted if a campaign reaches a GCD analog level plus a GCD digital level.

1 Except Premium Branding and F4

150 Last-minute discount Carline and Profitline Selected individual, analog addresses, from the list Exposure quality at top terms – our budget line. of available panels, 20% discount, max. 5 weeks Product description: Page 63. before start of posting. Special offers Annual volume discount Please check our website for special offers and (AVD/group discount) promotions: You can benefit from an annual volume or group www.apgsga.ch/specials discount1. The amount is calculated on the basis of your total net payments to APG|SGA in the Political billposting prior year for analog standard F200, F12, F400, Flat 25% political discount and 5% agency com- F24, and F4 formats plus the digital products City mission (not combinable with other discounts). ePanel, City eBoard, Rail eBoard, Rail Beamer, Exceptions: Premium Branding and F4. Rail ePanel, Shopping ePanel and Event ePanel. You can also conclude an agreement based on ZEWO discount the expected current-year budget. The discount Non-profit institutions/organizations with ZEWO cannot be cumulated. The recipients are either label are granted a discount of 50% (including individual customers (one invoice address) or agency commission) on all bookings. Exceptions: groups (several invoice addresses). Premium Branding, special offers, F4 products, long-term orders/contracts, locally coordinated Advertising budget products. in CHF, net AVD in % AC in %

5 000 000 35 5 3 500 000 30 5 1 400 000 25 5 1 100 000 22.5 5 825 000 20 5 550 000 17.5 5 275 000 15 5 100 000 12.5 5 10 000 10 5

1 Except Premium Branding, F4, trade shows and exhibitions, annual contracts, seasonal bookings and long-term orders Prices | Terms

Please note Different conditions apply to offers from the segment brands. > From page 152

151 APG|SGA Airport

Genève Aéroport Around the airport Format Dimensions Price

Long term F4L 89.5 x 128 cm on request

Short term F12 268.5 x 128 cm on request F12L 268.5 x 128 cm on request F200 116.5 x 170 cm on request F200L 119 x 170 cm on request Rail ePanel 80 inches on request Rail eBoard 9 m2 on request MegaPoster individual on request PromotionZone individual on request

Lugano Airport Within and around the airport Format (long term) Dimensions Price

F12L 268.5 x 128 cm on request F200L 119 x 170 cm on request F4L 89.5 x 128 cm on request Tarmac Branding approx. 30 m2 on request Window Branding 116 x 101 cm on request

EuroAirport Basel Mulhouse Freiburg Around the airport Format (short term) Dimensions Price

F12 268.5 x 128 cm on request F200 116.5 x 170 cm on request F200L 119 x 170 cm on request F24 268.5 x 256 cm on request MegaPoster individual on request

Flughafen Zürich Around the airport Format (short term) Dimensions Price

F12 268.5 x 128 cm on request F200L 119 x 170 cm on request Rail Beamer from 10 m2 on request

Panel prices − Performance-rated prices based on the quality of the site APG|SGA Airport Campaign duration − Long term: 1 to 3 years For further information and current offers, − Short term: 7, 14, 21, 28 days, depending on format please consult: www.apgsga.ch/airport

152 APG|SGA Interaction

APG|SGA Interaction links Out of Home and Different technologies make it possible to com- mobile media. It specializes in gathering and bine the advantages of wide-coverage Out of evaluating movement and location data and Home advertising with the added value of digital provides planning, realization and measurement content – in all communication spaces. of targeted mobile advertising campaigns along the customer journey.

Stations

Mountains POS

POI Transport

Extract of the offering

Solutions Stations Transport POS POI Mountains

Double Impact: Extending poster campaigns with mobile advertising Geo-targeting: Recognizing users in the vicinity in real time using GPS and beacons Re-targeting users based on areas visited using GPS Targeting commuters and travellers precisely on mobile devices Mobile branding with the option of couponing Influencing purchase decisions at the right moment using native advertising

More details about our products and prices are available on request. Prices | Terms

APG|SGA Interaction Further information and current offers can be found at: www.apgsga.ch/interaction

153 APG|SGA Mega Poster

Large formats

Products Price

Fixed MegaPosters on facades on request Temporary MegaPosters on scaffolding on request MegaPoster in the largest railway stations in Switzerland on request 2D and 3D-MegaPosters, animations and lenticular posters and other special creations on request

Services − Full service: Consulting, idea generation, implementation including any permits, production and installation, documentation, storage and upcycling. – Support with special creations: Concept, design, planning, production, implementation, etc.

Sites − Cities throughout Switzerland – SBB stations – Genève Palexpo (entire trade fair site) – Access routes to tourist regions (e.g. approaching Davos or Savognin) – EuroAirport Basel-Mulhouse-Freiburg

Campaign duration 2018 Start of campaign Campaign weeks 02.01. 01–04 30.01. 05–08 27.02. 09–12 27.03. 13–16 24.04. 17–20 22.05. 21–24 19.06. 25–28 17.07. 29–32 14.08. 33–36 11.09. 37–40 09.10. 41–44 06.11. 45–48 04.12. 49–52 Delivery – MegaPosters for production: Motifs approved around 5 weeks before display, data transmitted around 4 weeks before display – MegaPosters produced by third parties: 7 days before display at the latest

APG|SGA Mega Poster For further information and current offers, please consult: www.apgsga.ch/megaposter

154 Prices | Terms

155 APG|SGA Mountain

Resort lift Prices in CHF, per panel, 1 year, gross

Format Medium Dimensions Price Poster Tarpaulin < 7 m2 on request BigPoster Tarpaulin ≥ 7 m2 on request MegaPoster Tarpaulin ≥ 12 m2 on request F12P Tarpaulin 282 x 137.50 cm from 1 900 F200P Tarpaulin 125.50 x 179 cm from 1 300 PanoramaBoard PVC 250 x 40 cm from 2 900 PVC 375 x 40 cm from 3 400 F200P Pano Tarpaulin 120 x 173.40 cm from 4 900 Time-/InformationBoard PVC 100 x 50 cm from 1 400 Skirack PVC 250 x 40 cm from 1 900 SkirackBoard Tarpaulin 150 x 50 cm from 2 850 PylonPoster (pole advertising) PVC 70 x 90 cm on request Mountain ePanel digital from 70’’ see page 157 Cube individual 300 x 300 cm on request Ambient Media: Building Branding, Cablecar Branding, Branding, CrowdBarriers, EntryPortal Poster, Infotainment Screen, Lounge Branding, ProductReplica Oversized, Snowbed Branding, Snowpark Promotion, Stair Branding individual individual on request

Panel prices – Panels are priced on the basis of winter and summer season frequencies weighted by resort lift class – Production costs for tarpaulins and/or vinyls are charged and separately listed in the sales documentation – Individual products and prices on request Campaign 1 year (winter and summer season) Change of visual – Possible on request in weeks 17–21: Posting free of charge, production costs are invoiced – Change of visual outside these weeks: Costs on request Discount Contract value in CHF, gross Discount 100 000 – 179 999 5% 180 000 – 249 999 8% 250 000 – 349 999 15% 350 000 – 449 999 20% > 450 000 25%

APG|SGA Mountain For further information and current offers, please consult: www.apgsga.ch/mountain

156 Mountain ePanel Prices in CHF, gross 10’’ spot, broadcasts every minute

Number of ePanel Calendar weeks Arosa Lenzerheide Both regions Both regions Offer per area 2018/2019 Week Week Week Season Annual booking 3 45–44 – – – 45 226 Summer 3 19–44 685 685 1 370 9 750 Winter 3 45–18 1 038 1 038 2 076 40 500 Winter peak 3 51–01, 04–09 2 379 2 379 4 758 –

Number of ePanel Calendar weeks St. Moritz-Corvatsch St. Moritz-Corvatsch Offer per area 2018/2019 Week Season

Annual booking 6 and 2 resp. 45–44 – 69 232 Summer 6 and 2 resp. 19–44 2 088 14 904 Winter 6 and 2 resp. 45–18 3 193 61 700 Winter peak 6 and 2 resp. 51–01, 04–09 7 289 –

Number of ePanel Calendar weeks Zermatt Zermatt Offer per area 2018/2019 Week Season

Annual booking 4 45–44 – 47 500 Summer 4 19–44 1 247 18 267 Winter 4 45–18 1 595 38 565 Winter peak 4 51–01, 04–09 3 645 –

Prices Starting from week 45/2018 The price of spots longer than 10” can be increased on a per-second basis. Discount − Bookings of 2−3 weeks: 10% − Bookings of 4 weeks and more: 15% − Discounts are non-cumulative

Infotainment Screen Prices in CHF, gross 10’’ spot

Number of screens Calendar weeks Lenzerheide Lenzerheide Savognin Offer per area 2018/2019 1 month Season Season Annual booking 49 and 1 resp. 45–44 – 24 412.50 7 200.00 Summer 49 and 1 resp. 19–44 1 743.75 6 975.00 2 400.00 Prices | Terms Winter 49 and 1 resp. 45–18 3 487.50 17 437.50 6 000.00

Prices Starting from week 45/2018 The price of spots longer than 10” can be increased on a per-second basis. Discount Discounts are non-cumulative

157 APG|SGA Promotion

Products Price

Promotion on request Sampling on request PopUp Store on request NonProfit Campaign on request Fundraising on request Furniture on request

Sites – SBB railway stations – Stations – Public transport – Shopping centers – Mountain railways – Airports Booking unit at least ½ day

Services

Step 1 Step 2 Step 3 You are planning a We will develop a You will receive a Promotion, Sampling suitable concept detailed offer. or Popup Store. to implement your ideas.

Step 4 Step 5 Step 6 Your booking will We will coordinate We will carry out be made on the basis and organize the the necessary logisti- of the offer. production of all pro- cal tasks. motional elements.

Step 7 Step 8 The project will be You will receive documented with a detailed report on images and/or a film your project. on request.

APG|SGA Promotion For further information and current offers, please consult: www.apgsga.ch/promotion

158 Prices | Terms

159 APG|SGA Rail

As licensee of SBB, BLS and numerous important cial formats. The further portfolio can be booked regional railways, APG|SGA Rail markets the spe- with the appropriate APG|SGA segments.

Railway-station analog and digital poster advertising

Backlit poster Format Paper Backlit poster Rollingstar Tarpaulin/film Digital

Cityformat F200 Wide format F12 Large format F24 BrandingWall Station Flag Rail eBoard Rail ePanel Rail Beamer Escalator ePanel Mountain ePanel Mobile Rectangle MegaPoster CoverPoster

Panel prices analog Prices based on SPR+ performance data Campaign duration analog From 7 or 28 days, depending on the format Campaign duration digital From 1 day

Railway station special formats (min. 365 days)

Format Medium Dimensions Price

NeonSign Neon writing individual on request PermanentPoster Tarpaulin / film individual on request PermanentPosterL Tarpaulin / film individual on request

Panel prices – Panels are priced on the basis of frequencies − Weighting factors: Viewing distance, obstacles, viewing angle, distraction factors, complexity of traffic flows, object size, lighting − Production costs are charged and separately listed in the sales documentation − Individual products and prices on request Campaign duration Min. 365 days Offer Posters analog > page 128 ff. ePanel > pages 134–137 APG|SGA Rail eBoard and Beamer > page 139 For further information and current offers, Interaction > page 153 please consult: MegaPoster > page 154 www.apgsga.ch/rail Promotion > page 158

160 Prices | Terms

161 APG|SGA Traffic

Transport advertising range

Product Advertising location Advertising media Format Prices

TrafficMediaScreen Interior Digital 15–19 inch Pages 163–164 Hanging display with/without dispenser Interior Cardboard 25 x 35 cm Page 165 RailBoard Interior Cardboard 65 x 31 cm Page 165 RailBoardMidi Interior Cardboard 25 x 35 cm Page 165 Window decals Interior Adhesive film 50 x 25 cm Page 166 Total branding Exterior Adhesive film Variable Website price tool2 Roof spaces Exterior Adhesive film Variable Website price tool2 Rear advertising (full/part of rear) Exterior Adhesive film 250 x 250 cm1 Website price tool² TrafficBoard (F24) Exterior Adhesive film 255 x 243 cm1 Website price tool2 F200 Traffic Exterior Adhesive film 117.5 x 170 cm Website price tool2

1 Format can vary depending on the type of vehicle 2 You’ll find everything you need to know about exterior for- mats on public transport vehicles at www.apgsga.ch/traffic

Public transport companies All public transport companies in Switzerland are available to book Special products – Floor sticker advertising – Advertising on PostBus stop boards – Special formats on request – Premium and space networks Services – Idea generation, consulting and implementation – Support with special solutions – Photo and display evidence – Image check for campaign visualization – PPI/TMI market research

APG|SGA Traffic Planning and coverage tool www.mediamap.ch

Calculation tool for interior formats www.apgsga.ch/traffic/prices-inside

Calculation tool for exterior formats www.apgsga.ch/traffic/prices-outside

162 TrafficMediaScreen Prices in CHF, gross 7 days 14 days 21 days 28 days +7 days

Vekehrsbetriebe Luzern vbl 10-second-spot 2 430 4 860 7 290 9 720 2 430 15-second-spot 3 645 7 290 10 935 14 580 3 645 20-second-spot1 4 860 9 720 14 580 19 440 4 860

Broadcasts 18 broadcasts per bus operating hour, no separate bookings of bus lines or time windows

7 days 14 days 21 days 28 days +7 days

Auto AG Uri 10-second-spot 500 1 000 1 500 2 000 500 15-second-spot 750 1 500 2 250 3 000 750 20-second-spot1 1 000 2 000 3 000 4 000 1 000

Broadcasts 18 broadcasts per bus operating hour, no separate bookings of bus lines or time windows Combined discount Combined discount of 30% in case of simultaneous booking with Verkehrsbetriebe Luzern vbl

7 days 14 days 21 days 28 days +7 days

Transports Publics Lausannois tl 10-second-spot 3 160 6 320 9 480 12 640 3 160 15-second-spot 4 740 9 480 14 220 18 960 4 740 20-second-spot1 6 320 12 640 18 960 25 280 6 320

Broadcasts 15 broadcasts per bus operating hour, no separate bookings of bus lines or time windows

1 Longer broadcasts on demand Prices | Terms

163 APG|SGA Traffic

TrafficMediaScreen Prices in CHF, gross

7 days 14 days 21 days 28 days +7 days

Busbetriebe Grenchen und Umgebung BGU 10-second-spot 500 1 000 1 500 2 000 500 15-second-spot 750 1 500 2 250 3 000 750 20-second-spot1 1 000 2 000 3 000 4 000 1 000

Broadcasts 24 broadcasts per bus operating hour, no separate bookings of bus lines or time windows

7 days 14 days 21 days 28 days +7 days

Stadtbus Kreuzlingen 10-second-spot 300 600 900 1 200 300 15-second-spot 450 900 1 350 1 800 450 20-second-spot1 600 1 200 1 800 2 400 600

Broadcasts 24 broadcasts per bus operating hour, no separate bookings of bus lines or time windows

7 days 14 days 21 days 28 days +7 days

BERNMOBIL 10-second-spot 5 850 11 700 17 550 23 400 5 850 15-second-spot 8 775 17 550 26 325 35 100 8 775 20-second-spot1 11 700 23 400 35 100 46 800 11 700

Broadcasts 12 broadcasts per bus operating hour, no separate bookings of bus lines or time windows Prices – Exclusive of VAT, not including production costs – Further public transport on request

1 Longer broadcasts on demand

164 Hanging displays Prices in CHF, per panel, gross

Format 7 days 14 days 21 days 28 days +7 days

Service category 1 Hanging display 16.60 24.30 32.00 39.70 7.70 Hanging display with dispenser 22.10 33.00 43.90 54.80 10.90

Service category 2 Hanging display 14.10 20.50 26.90 33.30 6.40 Hanging display with dispenser 18.70 27.90 37.10 46.30 9.20

Service category 3 Hanging display 13.10 19.10 25.10 31.10 6.00 Hanging display with dispenser 17.40 26.10 34.80 43.50 8.70

Prices Exclusive of VAT, not including production costs Panel prices – Price deviations at VBZ Zürich and BVB-/BLT Basel (all available through APG|SGA Traffic) – Dispenser refills: CHF 4.50 each – Available only in series ZEWO organizations 20% discount all year round, on showings of 2 weeks or more Format 25 x 35 cm (visible surface 23 x 33 cm) Posting Every Monday, every week

RailBoard, RailBoardMidi Prices in CHF, per panel, gross

Format 14 days 28 days 42 days 56 days +14 days

BLS S-Bahn Bern RailBoard 72.90 119.10 165.30 211.50 46.20 RailBoardMidi 24.30 39.70 55.10 70.50 15.40

Further public transport on request Prices Exclusive of VAT, not including production costs ZEWO organizations 20% discount all year round, on showings of 2 weeks or more Prices | Terms Format RailBoard: Paper dimensions 65 x 31 cm, visible surface 63 x 29 cm RailBoard Midi: Paper dimensions 25 x 35 cm, visible surface 23 x 33 cm Available only in series Posting – Every Monday, every week – Duration: At least 14 days

165 APG|SGA Traffic

Window decals Prices in CHF, per panel, gross

Format 4 weeks 13 weeks 26 weeks 52 weeks

Service category 1 45.00 72.00 111.00 189.00 Service category 2 41.00 68.00 107.00 185.00 Service category 3 39.00 66.00 105.00 183.00

Prices Exclusive of VAT, not including production costs Panel prices – Price deviations at VBZ Zürich and BVB-/BLT Basel (all available through APG|SGA Traffic) – Available only in series ZEWO organizations 20% discount all year round, on showings of 13 weeks or more Format 50 x 25 cm Billposting Begins: Monday closest to the start of the month 2018 Posting dates Campaign duration 01.01. 4 weeks 29.01 4 weeks 26.02 5 weeks 02.04 4 weeks 30.04 5 weeks 04.06 4 weeks 02.07 4 weeks 30.07 5 weeks 03.09 4 weeks 01.10 4 weeks 29.10 5 weeks 03.12 4 weeks

166 Prices | Terms

167 Services

Offer Costs Administrative surcharge Subsequent bill corrections at customer’s request flat rate CHF 30 per amendment APG|SGA InterMediaMap Visualization of poster campaign on Google Maps included APG|SGA OoH Targeting Planning poster campaigns by point of interest (POI) and select included panels in the desired environment APG|SGA PosterDirect Online booking tool for individual panels free APG|SGA PosterFinder Smartphone app: Find more than 60,000 panel sites, query free their performance and prices, launch requests for bids and get Out of Home news APG|SGA PosterPerformance Posttests of national poster campaigns. Opinion poll: Recall, brand flat rate CHF 4,500 Index PPI1 recognition and appeal Poster campaigns exceeding CHF 250,000 net included Integration of additional questions effort based billing Billposting manifest Address list of campaign billposting sites included Broadcasting manifest, Number of broadcasts per booked site included Digital Calculate digital products Calculate the cost of our digital products using our calculators free Campaign viewing Guided customer tour with APG|SGA employees included Check availability of poster Find out the current availability of poster networks free networks Customized implementation Comprehensive additional service, costs in addition to media price effort based billing Delivery of digital Quickly and easily upload animated ads and still pictures for free advertising media ePanels, eBoards and Beamer Enquire about the poster Search for poster networks by town/city and format. free network range Expressline Service surcharge for billpostings throughout Switzerland within CHF 22,550 5 working days Photo documentation, Photos of campaigns in the Big5 Cities CHF 25 per photo Digital Campaigns out of Big5 Cities not possible Campaigns exceeding CHF 45,000 net, Big5 Cities on request Photo documentation, Photos of poster campaigns in the Big5 Cities CHF 25 per photo Poster Photos of poster campaigns elsewhere effort based billing Poster campaigns exceeding CHF 250,000 net on request Poster of the Month Swiss online poster competition: The critical consumer eye decides free which poster is voted “Poster of the Month” Rough cost estimate for Calculation tool for rough cost estimate for printed posters free poster printing Spot production Offer spot production through our partner from 190 to 490

168 Offer Costs Strategy and concept Market and target group analysis based on briefing CHF 220 per hour Refund of costs for bookings exceeding CHF 50,000 Sujetcheck Test the impact of the visual directly on a poster panel free Swiss Poster Award The most important poster competition in Switzerland: It unders- free cores the importance of the poster in intermedia competition and recognizes the high quality of poster design Synchronization Simultaneous broadcasting of spots on booked eBoards CHF 300 per railway eBoard/ePanel and ePanels station Vacancy-List For registered users: Current network availabilities free WaitingZone 5,000 poster panels in waiting areas offer a way of included communicating more complex advertising messages WaitingZone Active Poster panels with the "WaitingZone Active" location feature included enable a fast, individual, cost-efficient implementation of interactive, animating response advertising messages

1 Program: See www.apgsga.ch/ppi

Additional billposting services Prices in CHF, per panel, net

Offer F200 F200L F200LR F12 F12L F12LR F400LT F24 F4

Change of visual within schedule 40 40 40 60 60 60 80 120 20 Change of visual out of schedule1 160 160 – 180 180 – 180 240 140 Add-ons/snipes within schedule 20 – – 20 – – – 20 20 Add-ons/snipes out of schedule 140 – – 140 – – – 140 140 Underlay sheets 40 – – 60 – – – 120 20

Temporary advertising carriers Prices in CHF, per carrier, net2

1–3 carriers From 4 carriers Term of lease F4 F2003 F123 F4 F2003 F123

1 week 300 400 520 230 320 430 2 weeks 400 500 640 310 400 530 3 weeks 500 600 760 390 480 630 4 weeks 600 700 880 470 560 730 5 weeks 700 800 1 000 550 640 830

1 On request, depending on capacities, same prices as for Prices | Terms subsequent posting of delayed-delivery posters 2 Full service: Billposting, delivery, and pickup (no agency commission) 3 The following surcharges apply to F200 and F12 formats pos- ted more than 25 km away from an APG|SGA delivery center: Per km from the APG|SGA delivery center: CHF 2.00 Per man-hour worked per employee: CHF 120.00

169

plan andorganizeyourpostercampaign. with justaclickofthemouse.Thismakesiteasierforyouto computer withoutanyadditionalsoftwareinstallationand We offer youawholerangeoftoolsthatcanbeusedonany Information, servicesandtools Addressesandcontactinformation 184 Postingcalendar 180 Productionofdigitalmedia 178 Posterproduction 175 APG|SGAinnovate! 174 APG|SGAPosterDirect 173 172 APG|SGA websites

Info | Services | Tools APG|SGA websites

Get there with a few clicks. Everything you want to know about Out of Home advertising can be Tools found at the following addresses: A whole host of tools make it easier to – Facts and figures plan and run your campaigns. – Media research news – Products and technical data APG|SGA PosterDirect – the online – Planning resources store for posters – Search programs – Downloadable publications PosterFinder – app with access to and much more over 60,000 poster sites

APG|SGA, Allgemeine Plakatgesellschaft Calculator – calculate digital pro- Digital and analog advertising panels along ducts online streets, on squares, in railway stations, at points of sale and points of interest: Location Finder – find all locations of www.apgsga.ch our digital products

APG|SGA Airport Poster networks – search for poster Advertising in and around the airport: networks by city and format www.apgsga.ch/airport Availability of poster networks – cur- APG|SGA Interaction rent availability of poster networks Combining Out of Home with mobile media: www.apgsga.ch/interaction Poster production costs – rough cost calculator for poster printing APG|SGA MegaPoster Fixed and temporary MegaPoster panels: Sujetcheck – test the impact of your www.apgsga.ch / megaposter visual

APG|SGA Mountain SPR+ Studio and Expert – review the Advertising and communication systems performance of poster campaigns in the mountains: www.apgsga.ch/mountain Upload Tool – web delivery for digital advertising material APG|SGA Promotion Sampling and fundraising campaigns, brand promotions and popup stores: www.apgsga.ch/promotion

APG|SGA Rail Product development and sale of special formats in railway stations: www.apgsga.ch/rail

APG|SGA Traffic Exterior and interior ad space in public transportation vehicles: www.apgsga.ch/traffic Services Information on other services can be found on pages 168–169.

172 APG|SGA PosterDirect

Poster sites can be easily selected and booked directly, or offers requested, via the "PosterDirect" online booking tool.

It couldn´t be simpler: 1. Define region and format 2. Reserve your required spaces 3. Place the order

Find out about prices, locations and display periods – without logging in.

NEW The range now includes F4 poster networks. www.posterdirect.ch Tools | Services 173 | Info APG|SGA innovate!

Under the innovate! label APG|SGA systematically captures, develops and presents the innovative strength of the Out of Home medium and that of its own products and services. An innovation team was established and an online platform created which uses specific cases to show APG|SGA’s market partners just how much can be achieved with Out of Home advertising in terms of planning, creativity, production and advertising media technology. www.apgsga.ch/innovate

174 Poster production

Paper quality Translucent posters ensure that your visual is equally illuminated during the day (light from Wet poster the front) and at night (backlit). The difference F4 / F12 / F200 / F24 Blueback/Chantegris paper between a backlit and a wet poster is similar bright, white to the difference between a photo slide and a 110–120 g/m2 printed photo. To achieve a transparent slide One side coated effect, the following rules should be observed: Grain-long – Ask expressly for backlit poster paper – Single-part production, translucent printing Backlit poster method F12L / LR, F200L / LR Whiteback backlit poster paper – Avoid solid-tone areas, black bars, overprints Back side white – No subsequent overprints or add-ons and Translucent printing 135–150 g/m2 snipes Both sides coated – No recycled or colored paper – No screen printing on back surface

Blueback/Chantegris wet poster: water resistance The wet poster is folded, soaked in water and then glued to a panel. The paper used for such posters must be able to absorb water in order to become supple for posting and bond with the adhesive. Hydrophobic paper is not suitable. Due to wet expansion, wet posters must be supplied grain-long trimmed. The adhesive surface should be rough. For full-surface, dark visuals, uncoated paper is preferable. This pre- vents breaking in the fold. Suitable special paper qualities are offered by several manufacturers.

In the event of uncertainties regarding the suitability of a particular paper grade, APG|SGA logistics will conduct billposting Translucent printing tests on request. Translucent printing is a method to achieve optimal color balance in backlit posters: Whiteback backlit poster: – Double-sided printing (offset and screen back side white or translucent printing printing with translucent colors) The backlit poster is suspended inside a special – On special paper for backlit posters lightbox and illuminated from behind with elec- – Front side: 4 colors tric light that shines through the paper. Unlike – Back side: 3 colors, without black the wet poster, the paper should absorb as little – Color balancing in lightbox humidity as possible. For optimal transparence, ask expressly for special Whiteback backlit poster Caution paper. For quality reasons – optimized effect without dark overlap stripes – wide format F12L backlit posters must be pro- duced and delivered as single-part posters. Tools One-part printing of F12L posters is not | possible with the offset process. Services 175 | Info Poster production

Printing methods Data guidelines There are three methods suitable for poster printing: City format F200 – Offset printing (medium to large runs) Digital printing Offset printing – Screen printing (medium runs) 245 x 350 mm 245 x 350 mm – Digital printing (smaller to medium runs) Visibility field Visibility field For all three methods, the data is supplied in 239 x 342 mm 239 x 342 mm digital form. 120 dpi in 1:1 format 355 dpi resolution Final screen 34 Inks The following rules should be observed with Startower F400LT regard to printing inks: Digital printing – The water resistance of the inks is crucial for 120 dpi in 1:1 format preventing the posters from breaking when folded and for assuring that the inks do not Wide format F12 bleed during the wet posting process or when exposed to rain. Digital printing Offset printing – Avoid large-area solids, ultra-fine screens, or 470 x 224 mm 470 x 224 mm heavier paper, because the glue will not bond Visibility field Visibility field properly in such cases. 462 x 216 mm 462 x 216 mm – Do not use lacquer because this causes the 120 dpi in 1:1 format 355 dpi resolution posters to stick together or crack when folded Final screen 34 and adversely affects soaking. Large format F24 Traffic safety Digital printing Offset printing Roadside advertising that compromises traffic 470 x 448 mm 470 x 448 mm safety, especially if it contains traffic signs or 120 dpi in 1:1 format 355 dpi resolution directional symbols, is unlawful. Final screen 24 Add-ons and snipes on wet posters World format F4 For add-ons and snipes, you have to use the same paper quality and machine direction (grain- Digital printing Offset printing long) and printing technology as for posters. 245 x 350 mm 245 x 350 mm Self-adhesive films do not adhere to wet posters 120 dpi in 1:1 format 355 dpi resolution and are therefore not suitable. Final screen 34

Caution: Backlit posters cannot be modified with add-ons or snipes.

Printing in foreign countries If you have your posters printed abroad, please note that fundamentally different rules may apply, for instance as regards dry-gluing processes, paper qualities, fiber direction, overlapping, etc.

176 Screen (in offset and screen printing) Delivery note and label As a rule, the poster will be printed in the offset Please document all deliveries with a detailed process with a 24 to 34 screen. Depending on delivery note that provides the most important the poster size, the data must be prepared in the order data: correct format with a resolution of 355 dpi. The – Number of campaign (always notify printing screening will be determined by the respective house) printer depending on the printing process. – Customer – Designation of visual Computer-to-plate/Computer-to-screen – Language In digital printing, the data are processed directly – Poster format ex computer. In offset printing, it is transferred – Quantity to the plates, in screen printing to the screen Label the poster rolls at the face end so they fabric. can be identified in the high-bay warehouse. Sample delivery note and label templates can be Printing grain-long paper for wet posters downloaded here: As in most printed matter, the paper fiber direc- tion is important in poster printing. In the wet www.apgsga.ch/poster-production gluing process, the paper absorbs considerable amounts of water, and the width of a poster part can expand by as much as 4 cm. It is essen- tial to use only paper cut grain-long to assure that it will expand in width – according to the panel dimensions.

Caution: Do not place important elements in the periphery.

Quality assurance To help customers optimize the efficiency of their advertising and to promote the image of outdoor advertising in the public and among supervisory authorities, APG|SGA spares no effort to uphold the quality of Out of Home Media. Therefore, we will also take the liberty of contacting printing houses in the event of non- compliance with the guidelines set forth in this publication and draw their attention to deficiencies that we identify. In the event of repetitive errors, we also reserve the right to express our disapproval in writing and to directly notify customers of violations of quality standards. Moreover, we may invoice costs incurred for extra Tools work, reposting and other types of correc- | tive interventions that may be necessary. Services 177 | Info Production of digital media

Advertising media Delivery of digital advertising media Digital advertising media allow the following Details can be supplied directly via the APG|SGA creative implementations: online tool. Access is gained via a link shown on the sales documents, or should be made avail- Static able to you by your client. The still picture is a single JPG-format image in the RGB color space; it is displayed without Please indicate the client’s name, the campaign animation. number and the visual’s designation each time you submit digital advertising media. We will Limited animation respond with a confirmation of receipt and tech- Due to their site characteristics, City ePanels nical suitability of the digital advertising medium. must comply with certain design criteria that Upload digital media for ePanel, eBoard and allow only slightly animated spots. Beamer quickly and easily: Full-motion video www.apgsga.ch/delivery-digital The animated spot is displayed in full size on the screen. For this reason, no cropping is needed in the production phase. The display is audio-free.

Production partner We recommend working with a specialized production company to create your advertising medium.

Our sales team will be happy to advise you on making the best possible use of existing material or creating new content for your commercials. For a production quotation, please visit: www.apgsga.ch/spot-production

Production notes http://www.apgsga.ch/digital-production

178 Tools | Services 179 | Info Posting calendar 2018

Street, railway station Large format F200/F200L/LR/F12/F12L/LR F24 7, 14 or 21 days 7, 14 or 21 days all weeks all weeks Monday–Wednesday Tuesday–Thursday

Week Start Week Start Week Start Week Start

1 F2 01.01.18 27 02.07.18 1 F1 02.01.18 27 03.07.18 2 08.01.18 28 09.07.18 2 09.01.18 28 10.07.18 3 15.01.18 29 16.07.18 3 16.01.18 29 17.07.18 4 22.01.18 30 23.07.18 4 23.01.18 30 24.07.18 5 29.01.18 31 30.07.18 5 30.01.18 31 31.07.18 6 05.02.18 32 06.08.18 6 06.02.18 32 07.08.18 7 12.02.18 33 13.08.18 7 13.02.18 33 14.08.18 8 19.02.18 34 20.08.18 8 20.02.18 34 21.08.18 9 26.02.18 35 27.08.18 9 27.02.18 35 28.08.18 10 05.03.18 36 03.09.18 10 06.03.18 36 04.09.18 11 12.03.18 37 10.09.18 11 13.03.18 37 11.09.18 12 19.03.18 38 17.09.18 12 20.03.18 38 18.09.18 13 26.03.18 39 24.09.18 13 27.03.18 39 25.09.18 14 F1 02.04.18 40 01.10.18 14 03.04.18 40 02.10.18 15 09.04.18 41 08.10.18 15 10.04.18 41 09.10.18 16 16.04.18 42 15.10.18 16 17.04.18 42 16.10.18 17 23.04.18 43 22.10.18 17 24.04.18 43 23.10.18 18 30.04.18 44 29.10.18 18 F1 01.05.18 44 30.10.18 19 07.05.18 45 05.11.18 19 08.05.18 45 06.11.18 20 14.05.18 46 15.11.18 20 15.05.18 46 13.11.18 21 F1 21.05.18 47 19.11.18 21 22.05.18 47 20.11.18 22 28.05.18 48 26.11.18 22 29.05.18 48 27.11.18 23 04.06.18 49 03.12.18 23 05.06.18 49 04.12.18 24 11.06.18 50 10.12.18 24 12.06.18 50 11.12.18 25 18.06.18 51 17.12.18 25 19.06.18 51 18.12.18 26 25.06.18 52 F3 24.12.18 26 26.06.18 52 F3 25.12.18

F1 = Holiday: Posting on subsequent day F2 = Holiday: Posting on 03.01.2018 F3 = Holiday: F12/F200/F24 incl. SC/P and Tourism, displayed in week 51/18 for 21 days, no display in week 52/18 and week 01/19. F12L/F12LR/F200L/F200LR in the Cities Big28 are displayed in week 52/18 and week 01/19, except for week 01/19 (31.12.18) Canton of Genève.

Posting To assure the full 7-, 14-, or 21-day posting and Wednesdays. This procedure guarantees durations, all panels are periodically managed – strong and optimized advertising impact. always on the same weekday at about the same time (so-called paced posting). In the 28 largest F4 posters are processed Tuesdays through cities, all standard and backlit posters (F12, Fridays, F24 posters Tuesdays through Thursdays. F12L, F12LR, F200, F200L and F200LR formats) Panels in shopping centers and parking facilities are posted on Mondays. According to the same are managed Tuesdays through Thursdays. All paced principle, posting takes place in the these operations are handled according to the remaining conurbation communities on Tuesdays paced posting principle.

180 Shopping center, parking Tourism area F200/F200L/F12/F12L F200/F200L/F12/F12L 7, 14 or 21 days 7, 14 or 21 days all weeks all weeks Tuesday–Thursday Monday–Wednesday

Week Start Week Start Week Start Week Start

1 F1 02.01.18 27 03.07.18 1 F2 01.01.18 27 02.07.18 2 09.01.18 28 10.07.18 2 08.01.18 28 09.07.18 3 16.01.18 29 17.07.18 3 15.01.18 29 16.07.18 4 23.01.18 30 24.07.18 4 22.01.18 30 23.07.18 5 30.01.18 31 31.07.18 5 29.01.18 31 30.07.18 6 06.02.18 32 07.08.18 6 05.02.18 32 06.08.18 7 13.02.18 33 14.08.18 7 12.02.18 33 13.08.18 8 20.02.18 34 21.08.18 8 19.02.18 34 20.08.18 9 27.02.18 35 28.08.18 9 26.02.18 35 27.08.18 10 06.03.18 36 04.09.18 10 05.03.18 36 03.09.18 11 13.03.18 37 11.09.18 11 12.03.18 37 10.09.18 12 20.03.18 38 18.09.18 12 19.03.18 38 17.09.18 13 27.03.18 39 25.09.18 13 26.03.18 39 24.09.18 14 03.04.18 40 02.10.18 14 F1 02.04.18 40 01.10.18 15 10.04.18 41 09.10.18 15 09.04.18 41 08.10.18 16 17.04.18 42 16.10.18 16 16.04.18 42 15.10.18 17 24.04.18 43 23.10.18 17 23.04.18 43 22.10.18 18 F1 01.05.18 44 30.10.18 18 30.04.18 44 29.10.18 19 08.05.18 45 06.11.18 19 07.05.18 45 05.11.18 20 15.05.18 46 13.11.18 20 14.05.18 46 15.11.18 21 22.05.18 47 20.11.18 21 F1 21.05.18 47 19.11.18 22 29.05.18 48 27.11.18 22 28.05.18 48 26.11.18 23 05.06.18 49 04.12.18 23 04.06.18 49 03.12.18 24 12.06.18 50 11.12.18 24 11.06.18 50 10.12.18 25 19.06.18 51 18.12.18 25 18.06.18 51 17.12.18 26 26.06.18 52 F3 25.12.18 26 25.06.18 52 F3 24.12.18

To note

Booking launch 09.10.2017: Booking window 2018–1 16.04.2018: Booking window 2018–2

Delivery Posters have to be submitted at least 10 work days before posting starts. Tools | Delivery address: Page 185 Services 181 | Info Posting calendar 2018

Seasonal posting F200/F200L, F12/F12L Site category Week Date1

Tourism area2 45–44 05.11.18–03.11.19 Resort lift2 45–44 05.11.18–03.11.19 45–18 05.11.18–05.05.19 Aquatic center3 17–42 25.04.18–23.10.18

Trade shows 2018 Key events No. of visitors4 Date

Muba, Basel 144 365 20.04.–29.04. Salon international de l’automobile, Genève 691 000 08.03.–18.03. LUGA, Luzern 115 000 27.04.–06.05. Salon du livre et de la presse, Genève 100 000 25.04.–29.04. Comptoir Suisse, Lausanne 105 000 14.09.–23.09. Züspa, Zürich 96 500 28.09.–07.10. Foire du Valais, Martigny 224 128 29.09.–07.10. Olma, St. Gallen 365 000 11.10.–21.10.

1 Actual start date of posting depends on opening date of the respective facility 2 Available from 16.04.2018 3 Indoor pools: Season equals 364 days (02.05.2018–30.04.2019) 4 Source: Trade show organizers (figures for 2016/2017)

182 Tools | Services 183 | Info Addresses and contact information

APG|SGA APG|SGA Allgemeine Plakatgesellschaft AG Société Générale d’Affichage SA Ringstrasse 35b 45, rue des Tunnels www.apgsga.ch Postfach 35, 7004 Chur 2000 Neuchâtel T +41 58 220 76 20 T +41 58 220 71 30 APG|SGA [email protected] [email protected] Allgemeine Plakatgesellschaft AG Giesshübelstrasse 4 APG|SGA APG|SGA Postfach 1501, 8027 Zürich Société Générale d’Affichage SA Société Générale d’Affichage SA T +41 58 220 70 00 13A, route de Cité des Jardins 40, chemin St-Hubert [email protected] 1700 Fribourg 1950 Sion T +41 58 220 71 40 T +41 58 220 74 10 APG|SGA [email protected] [email protected] Allgemeine Plakatgesellschaft AG Mühlemattstrasse 50 APG|SGA APG|SGA Postfach, 5001 Aarau Société Générale d’Affichage SA Allgemeine Plakatgesellschaft AG T +41 58 220 71 00 23, chemin d’Entre-Bois Helvetiastrasse 47 [email protected] Case postale 116 Postfach 1, 9006 St. Gallen 1000 Lausanne 18 T +41 58 220 76 06 APG|SGA T +41 58 220 74 00 [email protected] Allgemeine Plakatgesellschaft AG [email protected] Weidenstrasse 13, Münchenstein Postfach, 4002 Basel APG|SGA T +41 58 220 73 00 Società Generale d’Affissioni SA [email protected] Via Bagutti 10 Casella postale 4348 www.apgsga.ch/airport APG|SGA 6904 Lugano APG|SGA Airport Allgemeine Plakatgesellschaft AG T +41 58 220 75 00 Allgemeine Plakatgesellschaft AG Bahnhöheweg 82 [email protected] Giesshübelstrasse 4 Postfach 513, 3018 Bern Postfach 1501, 8027 Zürich T +41 58 220 71 00 APG|SGA T +41 58 220 70 00 [email protected] Allgemeine Plakatgesellschaft AG [email protected] Obergrundstrasse 98 APG|SGA 6005 Luzern Allgemeine Plakatgesellschaft AG T +41 58 220 71 00 Neuengasse 48 [email protected] 2502 Biel T +41 58 220 71 00 APG|SGA www.apgsga.ch/interaction [email protected] Société Générale d’Affichage SA APG|SGA Interaction 25, rue Cardinal-Journet Allgemeine Plakatgesellschaft AG APG|SGA Case postale 100, 1217 Meyrin 1 Giesshübelstrasse 4 Allgemeine Plakatgesellschaft AG T +41 58 220 72 00 Postfach 1501, 8027 Zürich Bahnhofstrasse 9 [email protected] T +41 58 220 70 00 3900 Brig [email protected] T +41 58 220 73 80 [email protected] APG|SGA Traffic SA Via Bagutti 10 Case postale 4348, 6904 Lugano www.apgsga.ch/megaposter www.apgsga.ch/rail T +41 91 910 69 57 APG|SGA Mega Poster APG|SGA Rail lugano.traffi[email protected] Paron AG Allgemeine Plakatgesellschaft AG Giesshübelstrasse 4 Giesshübelstrasse 4 APG|SGA Traffic AG 8045 Zürich Postfach 1501, 8027 Zürich Obergrundstrasse 98 T +41 44 387 53 00 T +41 58 220 79 30 6005 Luzern [email protected] [email protected] T +41 41 317 00 00 luzern.traffi[email protected]

APG|SGA Traffic SA 45, rue des Tunnels 2000 Neuchâtel www.apgsga.ch/mountain www.apgsga.ch/traffic T +41 32 724 24 32 APG|SGA Mountain APG|SGA Traffic AG neuchatel.traffi[email protected] Allgemeine Plakatgesellschaft AG Mühlemattstrasse 50 Giesshübelstrasse 4 Postfach 2222, 5001 Aarau APG|SGA Traffic AG Postfach 1501, 8027 Zürich T +41 62 834 10 60 Schlachthofstrasse 1 T +41 58 220 70 00 traffi[email protected] Postfach 312, 8406 Winterthur [email protected] T +41 52 208 93 62 APG|SGA Traffic AG winterthur.traffi[email protected] Bahnhöheweg 82 Postfach 529, 3018 Bern APG|SGA Traffic AG T +41 31 990 90 80 Giesshübelstrasse 4 bern.traffi[email protected] Postfach 1501, 8027 Zürich www.apgsga.ch/promotion T +41 44 283 12 41 APG|SGA Promotion APG|SGA Traffic SA zuerich.traffi[email protected] Paron AG 23, chemin d’Entre-Bois Giesshübelstrasse 4 Case postale 36, 1001 Lausanne Postfach 1501, 8027 Zürich T +41 21 644 24 44 T +41 58 220 79 63 lausanne.traffi[email protected] [email protected]

Delivery of posters Delivery of digital media

APG|SGA www.apgsga.ch/delivery-digital Allgemeine Plakatgesellschaft AG [email protected] Logistikcenter T +41 58 220 79 55 Hertistrasse 1, 8304 Wallisellen T +41 58 220 70 11 F +41 58 220 73 91 [email protected] Follow us

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