Edition: August 2017 Update (prices, location, etc.): see website Pocket Planner Target areas, products and prices 2018 Effective advertising – analog, digital, interactive Main news at a glance National digital networks Allstar ePanel CH High-impact package with over 420 ePanel sites in Switzerland and footfall of over 16 million passers-by per week. (Pages 134–135) City & Rail ePanel CH Coverage of the 6 largest cities and 14 key railway stations with all Rail, City and Escalator ePanel. Plus footfall of over 15 million passers-by per week (Pages 134–135) City & Rail eBoard / Beamer CH National network for moving image communication in conventional 16:9 TV format and footfall of over 10 million passers-by per week. (Page 139) Local digital networks City ePanel Basel Two new City ePanel networks in Basel with a total of 28 advertising boards in the city center. (Pages 134–135) Rail ePanel Lugano Expansion of the digital offering in Ticino. Now in portrait format too. (Pages 136–137) Rail eBoard St. Gallen New 9m2 GA eBoard in St. Gallen´s completely refurbished station. (Page 139) Shopping ePanel 2 new shopping centers in the portfolio: Mall of Switzerland in Ebikon and Sonnenhof in Rapperswil. (Pages 134–135) 2 Segments APG|SGA Traffic TrafficMediaScreen new part of the offering for BERNMOBIL. (Pages 163–164) APG|SGA Interaction The intelligent connection between Out of Home and Mobile Media with new booking options. (Page 153) APG|SGA Mountain Swiss-wide expansion of the popular PylonPoster for the winter season 2017/2018. (Page 156) APG|SGA Mega Poster Gradual expansion of BrandingWall in Zürich and Genève. (Page 160) Analog networks Optimized offering Improvement of value for money for analog networks. (Pages 140–149) Rail Rollingstar F200LR Biel/Bienne New network offering at the Big9 station. (Page 146) Contents 7 Out of Home Media – facts and figures 8 Appealing communication spaces 9 Mobility 12 Advertising market 14 Media research 21 The target areas in Switzerland 22 Overview 24 Greater urban areas 54 Urban centers 58 Tourism regions 61 Range 62 Overview 68 Formats analog 69 Formats digital 70 Network profiles analog 102 Network profiles digital 112 Shopping centers 120 Parking facilities 125 Prices and terms 126 The APG|SGA pricing system based on SPR+ MobNat 128 Individual panels analog 134 Digital 140 Networks analog and digital (according to WEMF) 150 Discounts for analog and digital products 152 APG|SGA Airport 153 APG|SGA Interaction 154 APG|SGA Mega Poster 156 APG|SGA Mountain 158 APG|SGA Promotion 160 APG|SGA Rail 162 APG|SGA Traffic 168 Services 171 Information, services and tools 172 APG|SGA websites 173 APG|SGA PosterDirect 174 APG|SGA innovate! 175 Poster production 178 Production of digital media 180 Posting calendar 184 Addresses and contact information Effective advertising – analog, digital, interactive Mobile internet consumption has grown rapidly in recent years, thanks to improvements in device capability and better transfer rates. Whereas just a few years ago, “digital natives” were the main driving force behind this development, today more and more “silver surfers” are going online while out and about. Internet usage is therefore having a growing impact on our profes- sional and private lives. It is flexible, dynamic and can be easily adapted to individual needs. Whether working, reading, shopping or obtaining information – (almost) anything is possible online. Meanwhile, Switzerland´s population is bigger than ever – and never has that population spent so much time outside the home. In this environment, a combined advertising platform using both “Out of Home” advertising and “Mobile Media”, is the ideal approach. With the APG|SGA Interaction segment brand, we are building a bridge between high-reach and high-impact Out of Home adver- tising formats and the data-based precision of the smartphone to target consumers with the appropriate message at all relevant touchpoints, irrespective of time or location. We are convinced that mobile media will increasingly be an integral component of the Out of Home media market. The growth of mobile internet usage in the context of digital and analog Out of Home advertising enables highly effective targeting of groups and new interactive forms of advertising along the customer journey. With over 154 ,000 advertising spaces on streets, in squares and at stations as well as on public transport, in the mountains, at airports and in shopping centers, we offer you a comprehensive and high- quality range of advertising options, both analog and digital. These, coupled with our promotional and sampling locations, create the foundation for implementing a bespoke, innovative and successful advertising campaign for you. 4 Our employees will be happy to advise you on the planning and implementation of your effective Out of Home media presence – with the added twist of interactive innovation. Daniel Strobel Head of Advertising Market 5 Out of Home Media – facts and figures As the term implies, Out of Home begins where people leave the privacy of their homes and enter the public spaces acces- sible to everyone. This is where a wide variety of mobility Out of Home Media flows intersect our everyday environment. Media installed along these flows can be precisely and flexibly planned with respect to geography, timing and intensity, making it pos- sible to reach differentiated target groups. They are ideal for clearance sales, boosting recognition and building image. Messages presented in public spaces generate tremendous leverage because of their high acceptance and unavoidability: Whether along streets, at railway stations, shopping centers and airports, in public transport vehicles or in the mountains. 8 Appealing communication spaces 9 Mobility 12 Advertising market 14 Media research Appealing communication spaces Streets and squares Means of transport Be it motorized or on foot, with a Public transportation systems make a private vehicle or by public transporta- crucial contribution to the quality of life tion, mobility “happens” mostly on in public spaces. The population ben- streets. Extensive infrastructure provides the vital efits from their safety, punctuality, dependability, connections that the population needs to sustain and ecological soundness. As a public service, its growing occupational and leisure mobility. mass transit guarantees mobility for everyone APG|SGA assumes considerable responsibility in and is used by target groups such as apprentices, planning, designing and implementing the urban students and teachers that are otherwise difficult landscape. Thanks to the strength of the poster to reach. Their long-standing commitment as and the integration of new formats, you benefit well as strong affiliations and alliances have from this attractive Out of Home advertising made APG|SGA Traffic – specialized in mass tran- environment. sit communication – the leading partner in this domain. You can choose from a vast spectrum of Railway stations attractive advertising modes inside and outside Railway stations are technically and public transport vehicles. architecturally sophisticated, high- frequency venues, from the stations Mountains with integrated shops to smaller stations that Winter exhilaration on skis or snow- link city centers with suburban and rural regions. boards and enjoyable hikes in the The user community is multifaceted and includes summer: pristine natural surroundings daily commuters, weekend and vacation travelers magically attract people in search of relaxation with national and international destinations and and recreation. To preserve this environment, the regular or occasional passers-by who belong APG|SGA Mountain specialists focus their to the local population. Analog and digital activities on sharing existing infrastructure. APG|SGA communication and advertising assets Synergy-tapping and often customized advertis- are intrinsic elements that co-define these places ing formats give you the unique opportunity of encounter. With railway station advertising, to present your message in a positive context you can reach attractive, contemporary and and to reach highly diverse and very affluent trend-conscious target groups. target groups. POI/POS Airports Shopping centers, other points of For international metropolitan centers, sale (POS) and points of interest (POI), airports are hubs, links and gateways parking garages, convention centers for business and leisure travelers. and exhibition complexes are spaces that Standard and customized formats harmonized generate particularly strong appeal. They are with a master concept: APG|SGA Airport prod- characterized by a special mobility behavior and ucts allow you to showcase your brand in the are interesting from the point of view of com- context of major travel flows and deliver lasting munication because of their privileged locations impressions to a discerning audience. and extended catchment areas. As a full-service Out of Home provider, APG|SGA covers every facet of this market. Tap into the mobility of your target groups from the doorstep to the point of interest: to promote the clearance sale of your products and services as well as for effective brand communication. 8 Mobility Mobility in Switzerland 2010 2015 Change Resident population in 1 000 7,870 8,418 + 7% No. of working persons in 1 000 4,116 5,005 + 22% Of which occupational commuters in % 81 90 + 11% Ø way to work commuter (one-way) minutes 30 30 - Out of Home Media Number of passengers conveyed by bus, tram /trolley bus in millions