The two part article is reproduced hereby permission of the Showcase section of the Toronto Telegram. These articles originally appeared in the July 29th edition of Showcase whichis the entertainment supplement of the Telegram. By DAVID COBB POP Research by Terry Prout POWER Photos by Terry Hancey Pop Power! Listen, kid. .. this group of yours, Mack Truck And The Exhaust Fumes. Okay. We can do good things. But the right way. You need a record on the CHUM Chart, right? No record, you might as well forget it... We're looking at the inbred Pop music establishment in Toronto. On thesetwo pages, an operational primer; a breakdown of the satraps of the establishment. Pop Power? You better believe it, kid .. And he is now managing two groups. The Amen and Fledgling is the word usually used to de. the Kensington Market. ,ribe Canada's pop music industry. Fledgling. and Finklestein helped form the Market eight weeks inbred, and imitative, and dull. ago with guitarist Keith McKie. In this time the band Canada's industry, is largely Toronto's. for To- has rushed through a record (Mr. Johns, and al- ronto is where it's at pop musically in the English ready commands good fees. language. He sees his job this way: "I feel very responsible Montreal, as In everything else Is another scene for the people I work with - after all. a guy's career altogether. Montreal is where The Charts will show is short in this business. Pretty soon a band's at the 95 percent Canadian records in the Top 40 selection: end of its rope, which is happening all over the place French Canadian. The remaining five percent will be in Toronto." French French. Finklestein hunkered low over a coffeehouse Toronto is where The Charts might show three - table and gave his credo: "Look, 1 got hell when I if its'a good week - Canadian records in the Top 40 sold The Paupers to an American. A lot of people selection: English Canadian. The other 37 would be were displeased. I'm not altruistic - not Canada - by U S. groups or English, English. just -for -Canadians baloney - but it would be nice to However, the amount of money involved in the go to the Cafe a Go -Go In New York as a known pop music field in Toronto far exceeds what these Canadian group for a change. As 1 say,I'm not figures suggest. One young company - Bigland altruistic:I'm out for myselffirst,and my band Agency Ltd ,a division of the Ron Scribner Agency: second." Ltd .in one year's operation grossed $1.400,0010, han- dling more than 60 local rock groups. $1,400.000 - From the top, then...The Toronto skyline seen from Hanlan's Point. Two pop -rock groups snd owner Ron Scribner was only 21! How much of In the present uncertain times, there are fewer on their way, hopefully, up - the Power Project to the right, the Kensington Market to tht that money gets to the bands themselves? Not much. One highly touted, highly regarded group, the Man - sureties than ever. "There are times," he said, and left Quietly, at the back of the dock. And from the bottom left, clockwise: Carmen Di Paolo, datais now in debt $60,000. smiled, "when you don't really know what to do publisher -editor of Canadian Teen; Fred White, president of Yorkville Talent Agency; Wall next. Then you stop, throw everything down on the How does a group go about the business of Grealis,publisher -editorof RPM; Ron Owen (bearded), Canadian Teen; Brian Skinner, crashing success' Let us take a fictional group, call floor, sit on it ... and guess." it Mack Truck And The Exhaust Fumes and follow it Where Finklesteinisendlessly rumpled and (Beatle-mopped), CHUM d.j.; Stan Klees, Red Leaf records, and Groovyart, Ron Scribner, through the essential stages of growth. manages two groups, Fred White, also 22. is clean- manager of the Power Project; and (bottom right) Bernie Finklestein, manager of the Ken- First of all. the group Ls a quartet of ItNyearolds cut and runs seven: The Stitch in Tyme, The Ugly Ducklings, The Quiet Jungle. 'rhe Rising Suns, The sington Market, The lady is Kit Morgan, Canadian representative of Billboard; to the left and they meet over countless Cokes incountless of her, Richard Dinsmore, promotion manager of Arc Records. pads decorated by countless Playboy foldouts. Here Spectrum, The Cynics, The Bedtime Story . . they enviously discuss the Beatles, dream of chicks Upcoming Monday: TheIncredibleSonsofDr. and Cadillacs (like the Louth' Spoonful haves or Funk. her if Flaming Arrow played the flute or the banjo. in Eaton's and Simpson's... Porsches with tinted glass (like Mama Cass Elliot "The firstthings we lookfor."saysWhite, Canadian Teen, a monthly whose seventh issue Which is the end, once awn. for Mock Truck has ). And discuss strategy: I.E., grow hair. president of Yorkville Talent Management Ltd.. "are is now on thestands,hasa shortbespectacled and His Exhausted Fumes. But curionsiiienough The earlygigs are non -Musicians Union. creativity, financial balance, and age. We like them /3 -year -oldowner called Carmen DiPaolo.After There's a genuine rock singer rucking U,F ,muds Churches, schools, teen-age clubs. After a bit Mack to be as young as possible, though we can always lie drifting around the music business as manager and called Mac Truque. Only thisT estiurfloc sine and The Fumes run out of such gigs. They want to about that. dance promoter, DiPaolo started his magazine be- The Queen. "Exposure is the important thing, because the shift gear. Only they find it hard to get bookings. cause of a lack of a vehicle to reach the bopper Where does the rainbow begin.though.for E because any of the decent size dances are played by more exposure, the more money. Provided you won't record buyer. group that makes it' Union bands. Solution: join the Musicians' Union and over -expose, because then you're dead. It's a very Already it has a circulation of more than 70.000, Perhaps with a group like The Paupers.the yet a booking agent. fine line." and the advertising rates are going up. Toronto group sold by Finklestein to Grossman in One such agent might have been Ron Scribner. Accordingly, White - through another company Finally, or maybe as soon as their record is March.Itwas alucky breakforThe Paupers. a bearded, sandy -haired, gimlet-eyed live wire of 24 in which he has an interest- Holiday Bandstand -- nu-ed. Mack and the Fumes puts their record - "They're making it no thanks to anyone in Toronto. - Scribner got his early experience by running runs dances every week in Belleville, Aurora and their possible passport to immortality - into the saysCHUM's Brian Skinner."11 was American dances for a YMCA social club at the age of 17. "I Barrie. Toronto? White grimaces bleakly. bandsof the great panjandrum. CHUM's Bob Mc- money behind them - and Grossman's contacts - "We fight shy of Toronto. Toronto can kill you thoughtI knew everythingInthosedays,"says .4itorey himself. What will he do? What will he say? that are making them a success. The simple reason Scribner allowing himself a half smile. "You know Aurora? It's a giant.Beautiful. No fight, nothing iflie doesn't put the damn thino no CHUM's playlist. Toronto groups aren't making itis that their isn't how it is." And the kids clap after every number. Itell you, you might as well go straight bock to zero. and start all any money behind them. - Later, as The Ron Scribner Agency he booked and I on a broomstick would draw in Aurora." river again. Two Paupers were back in Toronto this week on many U.S. acts in the days before they were really Mack Truck and the Exhaust Fumes would then For a man with such aweeorne nower. Mc- a visit, and they seemed prosperous and c uphoric. expensive. rent a studio ($30 or $40 an hour) to make a demo kdorey, 32, wears itlightly. 'roosted. with glasses The two were Adam Mitchell. 22. and Skip Prokop. "Until the Beatles arrived," he says, "the best disc. Thus armed, they and their manager will hawk 'hat somehow don't quite fit. he's quick to say that 23. Ilalf their conversation seemed to be about The it round the record companies. Maybe they'll wind price was 1,000for a one nighter I remember ass touch is by no means infallible nrohably cold Office (Grossman's 30 -strong organizationin New booking the Righteous Brothers for three nights for up at Yorkville, which currently has two numbers in comfort to those he's excluded from the playlist in York's plush East 50si. and halt about Grossman $1.500. The most recent price for the duo was $7,500 the top 50 on CHUM's chart, distributed by eir the past. himself. against 60 percent of the gross receipts for a one Sound. McAdorey has been music director of CHUM for Said Prokop"1 guess our initial reaction when nighter " Promotion manager for Arc la budget -line com- *se() and half years. Back then. C'IUM depended on Bernie sold us was shock. We didn't think he'd quit. However. Scribner is no longer a booker: The pany formed in1958 by Philip Anderson and Bill 25 record stores in the Toronto area to rive it reports But for Grossman? Grossman with Dylan. Lightfoot, Musicians' Union recently took away his license for Gilliland, two former executives with Quality Re- from which the station would gauge its all-powerful PP&M ..? You can't do better than that. - booking actsatless than Union scale.Scribner cords) is Richard Dinsmore, 25. a man with a look of CHUM chart. Said Mitchell: "We're his Thing right now Ile's admits the union's charges but adds: "The first year quiet dissipation about him. Rut lastfall. McAdorev erew slisnicions. One more excited about us than anyone else.Ile's got of Bigland Agency, a fifth of my bookings were union "With any new product." says Dinsmore, "1 section of the CHUM chart includes a list called Hot these Picassos on the walls - originals - and you scale. The second year, 50 percent.If 1 didn't get nead first to a radio station - CHUM, orifit's New Hits. and McAdorev couldn't help noting that can sleep right there. in The Office.if ycnu want to. around the union scale there wouldn't have been any good' music, CFRB. But ifit's a rock group and some of the stores - reporting nn record sales that He's great. man." work for the groups." scure not on CHUM's Top 50, it's game over. Very week - invariably wrote down the five Hot New Hits They'd rust completed a1/ -day tour from Fill - As itwas. Scribner had his license taken away exciting, kind of Russian roulette with those little of the week before. more auditorium in San Francisco to Mobile. %lato without a hearing, and now manages The Hawk's ',lack discs." "One day I said. I bet if we list a fictitious group 1.os Angeles. to New York There's talk about being Nest. a Yonge st. teen club, plus a group called The Nationally,DinsmorethinksCanada'smusic called Mack Truck and the Exhaust Fumes singing featured in an MGM documentary- about an emerg- Power Project which he calls"initially mediocre, path should aim for "just perfection. Make whatever God Save the Queen as one of the Hot New ing rock group. and another one for Fiend] new - but with lots of potential." group itis so good that it will stand up anywhere. some of the stores would report it. Sure enough, 75 wave director Agnes Varda. Does he complain about all that booking business Nothing is sicker than to hear a Canadian band do a percent sent in reports thatitwas dung "We don't worry about it." said Pre grip being lost to him' Ile does not. The most he made song affected by the realities of somewhere else." Since then. McAdorey has cut the number of "The Office takes care of all that with his own agency and with Bigland (which he Bob Stone, 23 -year -old boss of Robert J. Stone of reportingstores from 25toabout 10. F.ven so. As for present finances: "We draw S65 a week. formed later with Fred White and Tom Wilson) was Canada Ltd., agrees. F:aton's and Simpson's don't stock 45s that aren't on everything else paid, while we're on the road " said $15,000 a year. Now, with two dances he runs in "I'm not impressed by 90 percent of our Ca- CHUM's list. Mitchell. "As Bernie might tell you. when wo were working here in Toronto we were lucky to clear $20.- ,Muskoka he makes $20,000 to $25,000. nadian talent," he says, feet on his seven -foot long "It'sunfortunate.''hesays. "No mailer how Prokop. hollowly:-Lucky to clear anything Next stage for Mack Truck and The Fumes is to desk, mouth clamped round a cigar. Ile's a Grade 10 dreadful a record might be.ifit makes the No 51i Mitchell. joyously: "We now' stand to n ake a get a trustworthy manager with a sharp eye for the highschool dropout, and his two -year -oldrecord spot on the CHUM chart, it's assured of a1 5011 sale paying chance, and to float a bank loan for some company last year distributed over 100 million sin- FORTUNE:. That Grossman' What .4 !nail." high priced electronic equipment. Sample prices: gles in 68 countries, including Czechoslovakia. Continued next page NENOPP three guitars at $600 each, drum set81.000, one "They go into a recording session and do some- organ at $1,000. four amplifiers at $1.500 each. lour one else's stuff. And kids are sick of being hyped

microphones at $80 each . . about Canadian records - that ifit's Canadian it's No wonder the Mandala are $60.000 in debt. good for you." Theirmanager,RandyMartin, believesin Armed with the record. Mark and the Fumes, pi,,motion. so besides the cost of the equipment. plus manager, descend on the trade wets, specife an:forms, and special psychedeliclighting. total «illy Canadian Teen, RPM and Billboard. SHE WINS 100 LPs This week we announce the winner $20.0001. there are 30,000 give-away buttons at13 The first two are Canadian owned and operated. inour Bill and all the staff at RPM. cents each and 100,000 pictures at three cents each to the third a prestigious U.S. weekly with a Canadian PSYCHEDELIC DESIGN CONTEST, Our SECOND PRIZE (10 top LPs) goes to: correspondent working out of Toronto. add to the bill. judges havedeliberatedandhavefinally Elaine Smith Then there was the tripto Los Angeles last RPM was founded In 1964 by Walt Grealis. 39. December - an $11,000 loss. They have a staff of 11, former policeman, who decided three years ago that agreed on who will receive the 100 LPs by Stouffvi Ile, Ont. and air fares are not cheap. it was time "to give our fledgling industry some top artists. The winner is THIRD PRIZE (5 top LPs) goes to: Canadian voice. Every other industry in Canada has But Martin, 28, is widely admired In the trade Sharon LeBlanc for his ability, and willingness, to think big as a a voice. from fishing to undertaking." John Glofcheskie promoter He was the first Toronto manager to push So far he hasn't missed an issue. but the voice Val Caren, Ont. Barry's Bay, Ont, a local band's price - his own, of course - over has been sometimes qu erulous. and the going has Her design was called "Indian" and here is a Twelve runners-up will each receive a top LP. $1.000 for a one-nighter. been hard: In the first six months of 1967, Grealis "I had to work like hell to get the operators to found himself $1,029 In the red. He claims a circula- Watch for further contests in RPM Music Weekly go over the $200 mark," he says. "At firstI had to tion of 10,000, 40 percent in Toronto: and says that Canadian groupssufferfrom a kindof"mini - argue for four hours to get the price up $25. And I spend more than that for lunch." thinking." He says his band members get $40 a week each Kit Morgan. Canadian representative forBill- SUBSCRIBE TO plus all expenses for food, travel, and accommoda- board (international circulation: 26.000 weekly; Ca- tion And he thinksthe problem withtoo many nadian,1,000), agrees that few people understand Canadian promoters is that they have too much faith publicityhere. One promotion itemshe received Music in Canada - "they've over -extended themselves. from Ottawa about a group called The Eyes of Dawn they've died here, the States is where it'sat " began: Weekly Bernie Finklestein, 22, looks like comic relief "Wayne (Flaming Arrow) McQuaid got his nick- from an old Cecil B. DeMille biblical epic. He smiles name because of his fiery red hair. which extends a lot. as well he might. In March he sold Toronto's into extra long sideburns. This presents an unusual R reproduction of this winning design. Sharon's Paupers to New York's Albert Grossman (manager sight on stage." CANADA'S MUSIC WEEKLY of such stars as Bob Dylan, Peter, Paul and Mary. Miss Morgan noted sourly thatitmight have records will be going out to her via express been more to the point if the promotion man had told Ian and Sylvia, and Gordon Lightfooti. for 120.000 very soon. Congratulations Sharon from Canada Page 6 RPM Music Weekly