THE 3 “C”S 1 SHEPPARD AVENUE SHEPPARD 401 HIGHWAY Glam º CIVILIZED Cs: Cs: And
Total Page:16
File Type:pdf, Size:1020Kb
IF IT’S HAUTE, IT’S HERE THE HAUTE SPOT 110+Reasons to CHOOSE A Day at BV THE 3 “C”s 5 bling-y chandeliers with 100,000+ Swarovski crystals The Cs: CURATED2 and CIVILIZED BV is highly differentiated from other traditional shopping centres offering a highly-curated 360º glam lifestyle proposition with a focus on food, fashion and home décor in a high-quality, “civilized” shopping environment. Prestigious, Upscale, Unique.{ } Bayview Village (BV) is one of Canada’s most prestigious shopping centres. Catering to discerning, affluent customers seeking unique merchandise in an inviting, upscale The environment, the 440,000 square foot centre located C at Bayview and Sheppard other Avenues in Toronto, is home (Besides “Chandeliers”, to over 110 one-of-a-kind Of Course) and luxury retailers carrying Notwithstanding that BV is located the latest fashion designs in Toronto (aka “the hottest retail market in the Americas” according to and trends. CBRE Canada), it’s also conveniently located within the city with excellent transit/transportation access to the Sheppard subway, Highways 401 and 404 and a host of main arterial roads. SHEPPARD AVENUE Good to know that we’re easy to get to (especially when that last pair of HIGHWAY 401 Manolos is on the line!). BAYVIEW AVENUE 1 THE TRADE AREA Explained GEOGRAPHICALLY BV is located central to a number of Toronto’s most affluent Blessed residential communities, 10.8% with above average per capita income levels in the trade area. It is also located in a high growth area with a number of major residential projects planned/in the BAYVIEW works/proposed. In total, VILLAGE these developments are projected to generate more 42.0% than 5,000 new residential units and over 10,000 new neighbours over 40.8% the coming years. other 6.4% As our beautiful } and colourful map above outlines, a whopping 42 per cent { “BV has hit on a of our business comes from our primary trade area with almost 41 per cent winning formula . coming from “Other”. “Other” in statistical terms means these customers I think there’s a sameness in malls are travelling a fair distance to get to us. That’s what happens when you’re that people find a “haute” destination spot! uninteresting these “Thousands days, and to succeed of new condos a mall’s got to differentiate itself, around it and I think Bayview were bought by Village had done a style-savvy good job at that.” urbanites.” – Maureen C. Atkinson, – Globe & Mail Senior Partner at retail consultancy J.C. Williams Group 2 3 MAINTAINING “An elegant selection CULTIVATING of boutiques.” – Toronto Star + BV has a wonderfully loyal 50+ customer that has been shopping with us since the days when the centre didn’t “Our new have a roof! We love those favourite shopping customers and want to keep centre.” them forever and ever. In the – Elle Canada meantime, we’re also after the 30-something daughter of those customers as a means of cultivating that next generation of very loyal customers. BV Recent research indicates #1that BV is seen as the top centre in terms of offering CROSS the most enjoyable shopping experience and shopping NO SHOPPING environment. Recent research has revealed . Now, that BV’s clientele does not that’s HAUTE! cross-shop (less than one per cent of our primary trade area shops frequently at either Yorkdale or Bloor Street). In other words, neither Yorkdale nor the Bloor-Yorkville shopping district currently generate a significant “Chic boutiques sporting hard-to-find number of shopping trips among Canadian brands.” residents from BV’s primary – Globe & Mail or secondary trade areas. “Feel of a boutique hotel with wide walkways, a valet, concierge.” – Front Row Mag 4 A Day at BV • Valet park/car off to be detailed • Drop off drycleaning • Gown fitting (fundraising gala next week!) • Blow-out • Decisions, decisions . Choos, Louboutins or Manolos? • Glass of chardonnay over lunch (cheers!) • Mani-pedi (Essie “Shop ‘Til I Drop” and “Après Chic” respectively) • Find a bday prezzie for BFF Lucie (50 going on 30!) • Pick up duck breast and Veuve (dinner party Friday night) • Latte pit stop post shop (Psssst! Present’s getting wrapped at the Concierge desk while I sip) • Sparkly clean car ready for pick-up BAYVIEW AVE + SHEPPARD AVE 416.226.0404.