IF IT’S HAUTE, IT’S HERE THE HAUTE SPOT

110+Reasons to CHOOSE A Day at BV THE 3 “C”s 1 SHEPPARD 401 HIGHWAY glam º CIVILIZED Cs: Cs: and

2 BAYVIEW lifestyle proposition with a focus with proposition lifestyle home and food, fashion on “civilized” in a high-quality, décor environment. shopping BV is highly differentiated from from highly is differentiated BV centres shopping traditional other 360 a highly-curated offering The CURATED

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Notwithstanding that BV is located located is BV that Notwithstanding retail hottest (aka “the in to according in the Americas” market also conveniently it’s ), CBRE excellent with the city within located the to access transit/transportation 401 and Highways subway, Sheppard arterial roads. main of a host 404 and get easy to we’re Good that know to of pair (especially last to when that the line!). on is Manolos other (Besides “ The Of Course)

{ one is (BV) Bayview Village prestigious most Canada’s of to Catering centres. shopping customers discerning, affluent merchandise seeking unique upscale inviting, in an the 440,000 environment, located centre foot square Bayview Sheppard and at home is in Toronto, Avenues 110 one-of-a-kind over to carrying luxuryand retailers designs fashion the latest } trends. and Unique. Prestigious, Upscale, crystals 5 bling-y 5 bling-y Swarovski Swarovski chandeliers chandeliers with 100,000+ with THE TRADE AREA Explained GEOGRAPHICALLY BV is located central to a number of Toronto’s most affluent Blessed residential communities, 10.8% with above average per capita income levels in the trade area. It is also located in a high growth area with a number of major residential projects planned/in the BAYVIEW works/proposed. In total, VILLAGE these developments are projected to generate more 42.0% than 5,000 new residential units and over 10,000

new neighbours over 40.8% the coming years.

other 6.4% } As our beautiful and colourful map above outlines, a whopping 42 per cent { “BV has hit on a of our business comes from our primary trade area with almost 41 per cent winning formula . . . coming from “Other”. “Other” in statistical terms means these customers I think there’s a sameness in malls are travelling a fair distance to get to us. That’s what happens when you’re that people find a “haute” destination spot! uninteresting these “Thousands days, and to succeed of new condos a mall’s got to differentiate itself, around it and I think Bayview were bought by Village had done a style-savvy good job at that.” urbanites.” – Maureen C. Atkinson, – Globe & Mail Senior Partner at retail consultancy J.C. Williams Group 2 3 MAINTAINING “An elegant selection CULTIVATING of boutiques.” – Toronto Star + BV has a wonderfully loyal 50+ customer that has been shopping with us since the days when the centre didn’t “Our new have a roof! We love those favourite shopping customers and want to keep centre.” them forever and ever. In the – Elle Canada meantime, we’re also after the 30-something daughter of those customers as a means of cultivating that next generation of very loyal customers.

BV

Recent research indicates #1that BV is seen as the top centre in terms of offering CROSS the most enjoyable shopping experience and shopping NO SHOPPING environment. Recent research has revealed . . . Now, that BV’s clientele does not that’s HAUTE! cross-shop (less than one per cent of our primary trade area shops frequently at either Yorkdale or Bloor Street). In other words, neither Yorkdale nor the Bloor-Yorkville shopping district currently generate a significant “Chic boutiques sporting hard-to-find number of shopping trips among Canadian brands.” residents from BV’s primary – Globe & Mail or secondary trade areas.

“Feel of a boutique hotel with wide walkways, a valet, concierge.” – Front Row Mag 4 A Day at BV

• Valet park/car off to be detailed • Drop off drycleaning • Gown fitting (fundraising gala next week!) • Blow-out • Decisions, decisions . . . Choos, Louboutins or Manolos? • Glass of chardonnay over lunch (cheers!) • Mani-pedi (Essie “Shop ‘Til I Drop” and “Après Chic” respectively) • Find a bday prezzie for BFF Lucie (50 going on 30!) • Pick up duck breast and Veuve (dinner party Friday night) • Latte pit stop post shop (Psssst! Present’s getting wrapped at the Concierge desk while I sip) • Sparkly clean car ready for pick-up

BAYVIEW AVE + SHEPPARD AVE 416.226.0404