Creativity & Cultural Production in the Hunter
An applied ethnographic study of Creativity & Cultural new entrepreneurial systems in the Production in the Hunter creative industries. Newcastle The University of Newcastle I April 2019, ARC Grant LP 130100348 Now AuslnilianGon ,rnment ���;�Busmess nt Ai&i1rall1.11Rtu1n:bCou11dl 6. MUSIC 6.1 Introduction This part of the report outlines the history, structure, business models, operational methods and important personnel associated with each sector. This section outlines the music industry in Australia (Cunningham & Turnbull 2014) before looking specifically at the music industry in the Hunter region. It locates the current Hunter Region music scene within Australian music history particularly in relation to the European tradition, specifically the American and British music traditions. Of note is the fact that the ongoing digital revolution continues to reshape the industry, its composition, songwriting, recording, performance and business modes. Structurally the music industry is comprised of three major and related sectors i.e. publishing, recording and live performance. There are ancillary sectors as well such as manufacturing, retail and media which are interconnected with the three major sectors. There are various business models used within these sectors. The operational methods are both formal (e.g. use of contracts, performance schedules etc.) and informal (e.g. adherence to a gift economy). Its most important personnel include songwriters, composers, musicians, managers, touring crews, venue operators, agents, promoters, producers, engineers, publishers, A&R operatives and, of course, the audience. 6.2 A Brief History of the Music Industry in Australia. The music industry in the Hunter is a local variant of a much larger national and global one (Miller & Shahriari 2012).
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