Green County Emergency Response Plan
Emergency Support Function (ESF) #15 Public Information
LEAD COORDINATING AGENCY: Green County Emergency Management
SUPPORT AGENCIES: Green County Sheriff’s Office Municipal Police Departments Elected Officials
State Agencies: Wisconsin Emergency Management Other State Agencies as needed for the disaster
Federal Agencies: Department of Homeland Security
I. Introduction
A. Purpose
To ensure effective dissemination of emergency information and instructions to the public before, during, and after an emergency or disaster.
B. Scope
1. This ESF addresses responsibilities to process, coordinate, and disseminate information for Green County, County officials, and response agencies.
2. A significant emergency will involve many county and local agencies’ media organizations. ESF #15 assistance will be provided as requested
II. Policies
A. It is essential that accurate, timely and consistent information be disseminated to the public during emergencies (small or large). County departments, offices and local jurisdictions will coordinate the development and dissemination of all disaster related public information through the head public information officer at the EOC or Joint Information Center. After the EOC is closed the Green County Emergency Management Director will have the primary responsibility for the coordination of public information activities.
B. The State may start an emergency public information operation to augment or enhance local jurisdiction capability or when requested by county/local emergency management agency
C. The Governor’s Office has lead responsibility as the official spokesperson for state public information activities. State Public Information Officers will coordinate and provide timely information to the Governor’s press office.
Green County ERP ESF #15 Page 1 Reviewed March 2021
Green County Emergency Response Plan
III. Concept of Operation
A. General
1. Upon notification, Green County Public Information Officer (PIO) will be advised as to where to report to. The PIO’s primary responsibility will be to coordinate and disseminate accurate and timely disaster-related information.
2. The County PIO or another designated PIO will work with emergency management staff, whether or not the EOC is activated, to issue appropriate press releases, situation reports and conduct media interviews.
3. The County PIO will coordinate working with the Officer in Charge to ensure there is appropriate PIO staffing.
4. Initiate rumor control procedures by monitoring media sources, as appropriate.
B. Organization
1. The need for rapid dissemination of essential information during an emergency necessitates the activation of a joint public information system. This system will be coordinated by the PIO within the EOC or Command Post on scene. The nature of the emergency and the level of needed activation will define the extent to which this system is engaged. The state supports local efforts by coordinating the release of information with federal, county, volunteer and private entities.
2. Green County operates under the Incident Command System ESF #15 operates as the Information Unit as the Incident Command System).
3. ESF #15 coordinates with Wisconsin Emergency Management, as well as local units of government, including sharing press releases, briefings, etc.
C. Phases of Emergency Management
The following activities will be performed by county agencies and private organizations as appropriate.
1. Mitigation and Preparedness Activities
a. Personnel with supervisory, command level responsibility or who may be working in the EOC from county agencies, municipalities, villages and cities, should registered on WebEOC and request permission to access the Green County site. Green County’s site contains the emergency response plan, and other pertinent documents which can be downloaded. EOC activities can be documented on this secure system and WEM may require state assets to be requested through WebEOC.
b. Participate in exercises and trainings, such as Incident Command and other specialized training to support ESF #15 and the Green County Emergency Response Plan for the purpose of developing and testing abilities to ensure effective response to various types of emergencies.
c. Provide public education programs (i.e., personal preparedness).
Green County ERP ESF #15 Page 2 Reviewed March 2021
Green County Emergency Response Plan
d. Identify emergency support function-specific training requirements.
e. Identify locations for media briefings.
f. County, local, and private organizations should attend a WEM public information course.
g. Develop and maintain a roster of ESF #15 personnel, including shift change and staffing procedures, address, telephone, cellular, facsimile numbers and e-mail addresses.
h. Develop equipment lists
i. Develop and maintain an accurate media contact list.
j. Develop procedures for rumor control inquiries.
k. Coordinate and maintain a working relationship with the media.
l. Establish and maintain Emergency Management website, Facebook and twitter accounts.
2. Response Activities a. In accordance with ESF #5, Emergency Management, primary and support agencies shall designate a qualified representative in the Command Post/EOC or other designated location as deemed appropriate. Volunteer and private agencies should also be prepared to assign qualified representatives if requested to do so.
b. Assess the scope, magnitude, extent and the potential duration of the incident.
c. Request ESF #15 Support PIOs based on incident assessment.
d. Obtain a status report on all local and county activities, as needed.
e. Collect information concerning ESF field operations and activities.
f. Coordinate with EOC (OIC/Operations Officer), ESF agencies and state/federal/private organizations to develop a flow of information, including situation reports, health advisories and other public information releases concerning the response and recovery efforts.
g. Attend briefings and gather information for situation updates.
h. Document and maintain a record of incoming and outgoing communications.
i. Establish and operate a Joint Information Center (JIC) when appropriate. If a JIC is activated, send an ESF #15 representative to that location, if appropriate.
j. Establish contact with the pertinent elected officials representing the affected area to provide information on the incident.
Green County ERP ESF #15 Page 3 Reviewed March 2021
Green County Emergency Response Plan
k. Conduct media briefings on a regular basis.
l. Monitor media/Facebook/Twitter and implement rumor control process when appropriate.
m. EOC/OIC will coordinate with Lead PIO before deactivating the ESF #15.
n. Inform the Wisconsin Emergency Management PIO of response activities.
o. If needed, request activation of EAS/NOAA radio systems as well as local cable television overrides.
p. Regularly update the Green County Emergency Management website (www.greencountyem.com) and Facebook pages.
3. Recovery Activities
a. Coordinate with appropriate agencies to deactivate the JIC if activated.
b. Disseminate information on recovery programs or available disaster assistance programs available.
c. Keep elected officials informed of recovery activities.
d. EOC/OIC will coordinate with Lead PIO before deactivating the ESF# 15.
e. Continue to regularly update the Green County Emergency Management website (www.greencountyem.com) and Facebook pages.
f. Continue monitoring media/Facebook/twitter and implement rumor control process when appropriate.
IV. Responsibilities
A. All Agencies
1. All agencies (including volunteer) will operate under NIMS and the Incident Command System. Agencies are responsible to ensure personnel are properly trained in ICS and EOC operations. All agencies will use plain language – no ten codes.
2. All agencies shall conduct an assessment of damage to their systems and report them immediately to the EOC and assist in recovery activities as requested.
3. All agencies providing services to the emergency/disaster shall participate in an after action review. These agencies should also review and make any necessary updates/improvements to their emergency plans and to the county’s emergency response plans.
4. All agencies responding the emergency/disaster will document all costs associated with response and recovery activities (separate from normal, daily work) and provide these reports regularly/as requested to the EOC/Green County Emergency Management. This documentation should begin immediately after notification to respond the emergency/disaster.
Green County ERP ESF #15 Page 4 Reviewed March 2021
Green County Emergency Response Plan
B. Lead Coordinating Agency
Green County Emergency Management
1. Designate appropriate or designated public affairs staff person to serve as the County PIO to coordinate all county public information.
2. Prepare and disseminate emergency information and official news releases in conjunction with the PIO.
3. Provide adequate training for the PIO and support staff
4. Assess the public affairs implications of the incident. Support the Green County Chair with disseminating emergency public information.
5. Assist the affected municipality with the release of public information.
6. Plan and coordinate with the local news media to ensure assistance in disseminating emergency information and instructions in conjunction with the Public Information Officer.
7. Coordinate with State and Federal agencies on the release of emergency information and instructions, as appropriate.
8. Provide facilities where media representatives can be briefed. Whenever possible, these facilities will provide telecommunications capabilities for media use.
C. Public Information Officer
1. Identify additional staff to support the emergency Public Information function.
2. In accordance with ESF #5, Emergency Management, establish and maintain contact with the EOC and/or command post.
3. In terrorist acts, work with the FBI, Dept. of Homeland Security regarding release of information.
4. Establish and coordinate emergency public information prior to, during and after an emergency.
5. Prepare and distribute public information releases regarding disaster response and recovery.
6. Review and coordinate releases of information from other county offices and departments through the EOC.
7. Respond to media inquiries.
8. Provide information to county elected officials and to employees, as necessary.
9. Monitor media broadcasts and articles to check for accuracy. Monitor and log incoming calls for information and rumors.
Green County ERP ESF #15 Page 5 Reviewed March 2021
Green County Emergency Response Plan
10. Establish rumor control capability.
11. Coordinate the release of public information, or establish a Joint Information Center, with other jurisdictions, as appropriate.
12. Provide maps, charts, status boards, schematics or other displays that clearly depict the disaster situation in support of news conferences and/or briefings.
13. Participate in news conferences and briefings.
14. Provide consumer protection information to the public.
D. Support Agencies
Green County Sheriff’s Office Municipal Police Departments Elected Officials
1. Coordinate with the PIO, EOC and the Incident Commander regarding the release of information to public sources. Response agencies should not disseminate any information to the public without prior approval.
2. Send a representative to the EOC or JIC as requested.
3. Assign personnel to be lead PIO to represent the agency and attend a basic and/or Advanced PIO course.
E. State Agencies
Wisconsin Emergency Management Other support agencies may include (depending on the nature of the disaster) Department of Military Affairs Department of Natural Resources Department of Transportation Department of Trade and Consumer Protection
1. Support local officials with emergency protective actions and information (e.g.) warning, evacuation, sheltering and other protective actions.
2. Support public information procedures and capabilities as a JPIC, to ensure coordinated public information.
3. Obtain accurate information and coordinate with the local PIO and JPIC for the release of information to the media.
4. Coordinate between all officials to provide consumer protection information to the public on a timely basis.
5. Gather public information messages from state agencies for the local PIO.
Green County ERP ESF #15 Page 6 Reviewed March 2021
Green County Emergency Response Plan
F. Federal Agencies
Department of Homeland Security
1. If a Presidential Declaration is declared, FEMA will provide assistance to the JPIC and assist in the public information efforts about the disaster response and recovery process.
V. Plan Development and Maintenance
A. Green County Emergency Management, in coordination with the lead agencies are responsible for the development, annual review/updating of all ESF’s, attachments, annexes and distribution. Each agency/service with emergency assignments (i.e.: lead coordinating agencies) is responsible for assisting with the development and maintenance of their own portion of each ESF, the appropriate attachments, and their own SOG’s*.. Each agency/service is also responsible for assigning personnel, equipment, and providing training necessary to carry out emergency functions. All agencies/services shall provide current personnel/equipment resource lists and a copy of their SOG’s to the Green County Emergency Management office upon request.
B. This plan will be reviewed at least annually and updated based on deficiencies identified by drills and exercises, post-disaster critiques, self-assessments, audits, administrative reviews, changes in local government structure, technological changes or any other reasons that necessitate revisions. Copies will be available to copyholders of record by downloading them from www.greencountyem or requesting a copy from Green County Emergency Management.
*SOG’s – Standard Operating Guidelines
VI. References
A. See Basic Plan
VII. Attachments
1. Contact list for Emergency Management and County PIO
2. List of Wisconsin Media
3. Green County PIO Handbook
VIII. Annex
1. Green County PIO Handbook
Green County ERP ESF #15 Page 7 Reviewed March 2021
Green County Emergency Response Plan
This Page
Intentionally
Left Blank
Green County Emergency Response Plan
Green County Emergency Management Contact List
Tanna McKeon 328-9416 Office 325-9704 Home EM Director 558-4863 Cell
Gary Ziegler 328-9470 Office 225-2357 Cell Program Assistant
Kent Anderson 558-0370 Cell 527-5146 Home PIO
Green County ERP ESF 15 Attachment 1 Page 1 Updated September 2019
Green County Emergency Response Plan
This Page
Intentionally
Left Blank
Green County Emergency Response Plan
Wisconsin Media
Radio – local area
MONROE: WBGR 93.7 FM, WEKZ 1260 AM Owner: Scott Thompson, Big Radio Address: W4765 Radio Ln, Monroe, WI 53566 Phone: (608) 325-2161; (888) 325-0937; Fax: (608) 325-2164 Website: http://www.wekz.com/
BELOIT: WGEZ, 1490 AM Owner: Big Radio Address: 622 Public Ave, Beloit, WI 53511 Phone: (608) 365-8865 Website: http://www.1490trueoldies.com/
BELOIT: WBCR, 90.3 FM Owner: The Board of Trustees/Beloit College Address: 700 College St, Beloit, WI 53511 Phone: (608) 363-2402
FREEPORT: WFRL 1570 AM Address: 834 North Tower Road / PO Box 807, Freeport, IL 61032 Phone (815) 235-7191; Fax (608) 235-4318
FREEPORT: WQFL 102.1 FM Address: 910 N. Greenfield Dr, Freeport, IL 61032 Phone (815) 232-0937
FREEPORT: WFPS, 92.1 FM Address: 5817 US 20 Bus, Freeport, IL 61032 Phone (815) 235-7191; Fax (608) 235-4318 0 JANESVILLE: WJVL, 99.9 FM News Director: Stan Stricker Address: 1 South Parker Dr., Janesville, WI 53547 Newsroom: (608) 752-7895 Website: http://www.wjvl.com//
JANESVILLE: WADR, 103.5 FM News Director: Valerie Moore, Board of Director’s Chair Address: 321 E. Milwaukee St, Janesville, WI 53545 Newsroom: (608) 563-0111 Website: http://www.janesvilleradio.org//
JANESVILLE: WCLO, 1230 AM News Director: Mike O’Brien, VP/General Manager Address: PO Box 5001, 1 South Parker Dr, Janesville, WI 53547
Green County Emergency Response Plan
Newsroom: (608) 752-7895 Website: http://www.wclo.com// JANESVILLE: WWHG, 105.9 FM, WBEL, 1380 AM News Director: Ted Ehlen (Email: [email protected]) Address: 1 Parker Place, Suite 485, Janesville, WI 53545 Newsroom: (608) 758-9025 Website: http://www.1059thehog.com// http://www.thebigam1380.com//
MADISON: WJJO, 94.1 FM Address: 730 Rayovac Dr., Madison, WI 53711 Studio Phone: (608) 281-0941 General Phone: (608) 273-1000; Fax (608) 273-2410 Website: http://www.wjjo.com/
MADISON: WOZN, 106.7, FM, 1670 AM Director: Ebo (Email: ebo@wjjo.com) Address: 760 Rayovac Dr, Madison, WI 53711 Office Phone: (608) 273-1000 Studio Phone: (608) 321-1670 Website: http://www.madcitysportszone.com/
MADISON: WMAD, 96.3 FM Contact: Tim Scott, Operations Manager (Email: timscott@iheartmedia.com) Address: 2651 S. Fish Hatchery Rd, Madison, WI 53711 Phone: (608) 274-5450 Studio Phone: (608) 321-0963 Website: http://www.963starcounty.com
MADISON: WIBA, 101.5 FM Contact: Tim Scott, Operations Manager (Email: [email protected]) Address: 2651 S. Fish Hatchery Rd, Madison, WI 53711 Phone: (608) 274-5450 Website: http://www.wibafm.iheart.com/
MADISON: WIBA, 1310 AM Contact: Tim Scott, Operations Manager (Email: [email protected]) Address: 2651 S. Fish Hatchery Rd, Madison, WI 53711 Phone (608) 274-5450 News Line: (608) 271-6397; Fax (608) 276-9422 Website: http://www.wiba.iheart.com/
MADISON: WZEE, 104.1 FM Contact: Tim Scott, Operations Manager (Email: [email protected]) Address: 2651 S. Fish Hatchery Rd, Madison, WI 53711 Phone (608) 274-5450 News Line: (608) 271-6397; Fax (608) 276-9422 Website: http://www.z104fm.iheart.com/
MADISON: WXXM, 92.1 FM Contact: Tim Scott, Operations Manager (Email: [email protected]) Address: 2651 S. Fish Hatchery Rd, Madison, WI 53711
Green County Emergency Response Plan
Phone (608) 274-5450 News Line: (608) 271-6397; Fax (608) 276-9422 Website: http://www.rewind921.iheart.com/
MADISON: WTSO, 1070 AM Contact: Tim Scott, Operations Manager (Email: [email protected]) Address: 2651 S. Fish Hatchery Rd, Madison, WI 53711 Phone (608) 274-5450 News Line: (608) 271-6397; Fax (608) 276-9422 Website: http://www.thebig1070.iheart.com/
MADISON: WMMM, 105.5 FM Operations Manager: Chase Daniels, (Email: [email protected]) Address: 7601 Ganser Way, Madison, WI 53719 Phone: (608) 826-0077 Studio Phone: (608) 831-1055 Website: http:// www.1055triplem.com/
MADISON: WOLX, 94.9 FM Operations Manager: Chase Daniels, (Email: [email protected]) Address: 7601 Ganser Way, Madison, WI 53719 Phone: (608) 826-0077; Fax (608) 826-1245 Studio Phone: (608) 664-1949 Website: http://www.wolx.com/
MADISON: WMHX (105.1 FM) Operations Manager: Chase Daniels, (Email: [email protected]) Address: 7601 Ganser Way, Madison, WI 53719 Phone: (608) 826-0077; Fax (608) 826-1245 Studio Phone: (608) 831-1051 Website: http://www.mix1055fm.com/
MADISON: WORT (89.9 FM) Address: 118 S. Bedford St, Madison, WI 53703 News Facilitator: Molly Stentz, news(at)wort-fm.org Phone: (608) 256-2001; Fax (608) 256-3704 News Line: (608) 441-0439 Website: http://www.wortfm.org/
MADISON: WMGN, 98.1 FM Address: 730 Rayovac Dr, Madison, WI 53711 Phone: (608) 321-0098; Fax (608) 441-0098 Website: http://www.magic98.com/
MADISON: WWQM, 106.3 FM Program Director: Fletch Keyes, (608) 441-3766, (Email: [email protected]) Address: 730 Rayovac Dr, Madison, WI 53711 Phone: (608) 273-1000 Studio: (608) 321-1063 Website: http://www.q106.com/
Green County Emergency Response Plan
MADISON: WWQM, 102.5 FM Station Manager: Steve Young Address: Life 102.5/Faith 1190, 5606 Medical Cir, Madison, WI 53719 Phone: (866) 999-1025 Fax: 608-271-1150 Email: [email protected] Website: http://www.life1025.com/
Television – local area
MADISON: Channel 3, WISC-TV (CBS) General Manager: Tom Keeler News Director: Colin Benedict Address: 7025 Raymond Road, Madison, WI 53719 Phone: (608) 273-3333; Fax (608) 271-0800 (General Line) (608) 271-4321 (Front Desk); (608) 277-5166 (Advertising) Website: http://www.channel3000.com
MADISON: Channel 15, WMTV (NBC) Address: 615 Forward Drive Madison, WI 53711 Phone: (608) 274-1515; Fax (608) 271-5193 (Business) (608) 274-1500; Fax (608) 271-5194 (Newsroom) Website: http://www.nbc15.com
MADISON: Channel 21, WHA-TV (WPT) Service Manager: Kayleigh Steinbeck Address: 821 University Ave, Madison, WI 53706 Phone: (608) 265-2302; Fax (608) 263-9763 (800) 422-9707 Email: [email protected] Website: http://www.wpt.org
MADISON: Channel 27, WKOW-TV (ABC) VP & GM: Tom Allen (Email: [email protected]) News Director: Ed Reams (Email: [email protected]) Address: 5727 Tokay Blvd., Madison, WI 53719 Phone: (608)-274-1234 (Main); (608)-273-2727 (Newsroom); Fax (608) 274-9514 Website: http://www.wkow.com
MADISON: Channel 47, WMSN-TV (FOX) Address: 7847 Big Sky Dr., Madison, WI 53719 Phone: (608)-833-0047; Fax (608) 833-5055 (Main) News: (608)-277-5189; Fax (608) 274-9569 (News is at 9:00pm) Email: [email protected] Website: http://www.fox47.com
MADISON: Channel 57, WIFS-TV General Manager: Jessa Jeremiah (Email: [email protected]) Station Manager: Tony Virga (Email: [email protected]) Address: 2814 Syene Road, Madison, WI 53713 Phone: (608) 270-5700
Green County Emergency Response Plan
Website: http://www.wi57.tv
ROCKFORD: Channel 13, WREX-TV (NBC) VP & GM: John Chadwick (Email: [email protected]) News Director: Josh Morgan (Email: [email protected]) Address: PO Box 530, 10322 Auburn Rd, Rockford, IL 61103 Phone: (815) 335-2213; Fax (815) 335-7230 (Main) (815) 335-2710; Fax (815) 335-2297 (Newsroom) Email: [email protected] or [email protected] Website: http://www.wrex.com
ROCKFORD: Channel 17, WTVO-TV (ABC) Station Manager: Jose Cabezas, [email protected] Address: PO Box 470, Rockford, IL 61105, 1917 N. Meridian Rd, Rockford, IL 61101 Phone: (815) 963-5413; Fax (815) 963-0029 (Main); (815) 963-2773; Fax (815) 963-0029 (News Line) (815) 963-4575 (News Desk) Email: [email protected] or [email protected] Website: http://www.mystateline.com
ROCKFORD: Channel 23, WIFR-TV (CBS) General Manager: Tim Myers (Email: [email protected]) News Director: Dave Smith (Email: [email protected]) Address: 2523 North Meridian Rd, Rockford, IL 61101 Phone: (815) 987-5300; Fax (815) 965-0981 (Business) (815) 987-5330; Fax (815) 987-5333 (News) Email: [email protected] Website: http://www.wifr.com
ROCKFORD: Channel 39, WQRF-TV (FOX) Owned & Operated by Rockford ABC Affiliate Channel 17, WTVO- TV Program Director: Bonnie Cook, [email protected] Address: 1917 N. Meridian Rd, Rockford, IL 61101 Phone: (815) 963-5413; Fax (815) 963-0029 (Main) (815) 963-2773; Fax (815) 963-0029 (News Line) (815) 963-4575 (News Desk) Email: [email protected] or [email protected] Website: http://www.mystateline.com
THE PRESS – Local Area
ALBANY: Hometown Herald Editor: PJ Francis Address: no local address Phone: (815) 742-5985 (815) 248-2928 Email: [email protected]
Green County Emergency Response Plan
ARGYLE: Pecatonica Valley Leader Editor: Gary McKenzie Address: 101 N. State St, Argyle, WI 53504 Phone: (608) 543-9500
BRODHEAD: The Independent Register Editor: Ryan Broege Address: 922 W. Exchange, Brodhead, WI 53520 Phone: (608) 897-2193; Fax (608) 897-4137 Email: [email protected] Website: http://www.indreg.com/
MONROE: The Monroe Times Editor: Interim: Sherry Rampenthal Address: 1065 4th Ave. West, Monroe WI 53566 Phone: (608) 328-4202; Fax (608) 328-4217 Email: [email protected] Website: http://www.themonroetimes.com/
MONROE: Monroe Shopping News Publisher: Matt Johnson (Email: [email protected]) Address: 1065 4th Ave. W. (PO Box 230), Monroe, WI 53566 Phone: (608) 328-4202; Fax (608) 328-4217 Email: [email protected] Website: www.mymonroeshoppingnews.com
NEW GLARUS: Post Messenger Recorder (Covering the Belleville, Monticello and New Glarus areas) Editory: Sue Moen, Address: 109 5th Ave, New Glarus, WI 53574 Phone: (608) 527-5252; Fax (608) 527-5285 Email: [email protected] Website: http://www.postmessengerrecorder.com
THE PRESS – outside local area WISCONSIN
DARLINGTON: Republican Journal Publisher: Brian Lund (Email: [email protected]) Editor: Kayla Barnes (Email: [email protected]) Address: 316 Main Street, Darlington, WI 53530 Phone: (608)776.4425 Website: http://www.swnews4u.com/
DODGEVILLE: Dodgeville Chronicle Co-Publisher: Mike Reilly (608) 935-2331 (Email: [email protected])
Green County Emergency Response Plan
Co-Publisher: Pat Reilly (608 935-2331 (Email: [email protected]) Address: 106 W. Merrimac St, Dodgeville, WI 53533 Phone: (608) 935-2331; Fax (608) 935-9531 Website: http://www.thedodgevillechronicle.com/
JANESVILLE: The Janesville Gazette Overall News Editor: Sid Schwartz (608) 755-8293 (Email: [email protected]) Local News Editor: Ann Bequette (608) 755-8250 (Email: [email protected] Address: 1 S Parker Dr., Janesville, WI 53545 Phone: (608) 741-6650 Website: http://gazettextra.com/
MINERAL POINT: Democrat-Tribune Address: 334 High St, Mineral Point, WI 53565 Phone: {(608) 987-2141