Broadcasting the BUSINESSWEEKLV of TELEVISION and RADIO

MAY 25, 1964 50 CENTS lirry 33D YEAR Broadcasting THE BUSINESSWEEKLV OF TELEVISION AND RADIO

Independents increase share of prime -time programs. p27 Salant wants clarification of NAB's pay -TV position. p44 Radio broadcasters, ASCAP near compromise. p60 The $8 billion Spanish- speaking market in the U. S. p77

COMPLETE INDEX PAGE 7

avocados love Kprc's Houston Television, so do tomatoes and lettuce and everybody.

Courtesy of The Carnation Company Represented Nationally by Edward Petry & Co. Will your station go out of business if you don't buy the new COLUMBIA POST -'50 GROUP II feature films?

but your competitor is sure to buy them, and you'll be sorry!

Distributed exclusively by SCREEN GEMS A modest proposal: "Try 24 I.D.'s spread over a two - increase over previous periods. These results far exceeded week period. Consider it the icing on your merchandising those of similar programs held in the past.* program." That's what we, at KTVI, recommended to the That by KTVI was the difference. Krey Meat Packing Company in St. Louis. bit of icing offered

They accepted. Planned displays, featuring a price The point is this: To spread the word on a "meaty" pro - reduction on the product, went up in IGA food stores ... motion-or anything else -in St. Louis, KTVI is your best buy and the I.D.'s went on. for reaching the most buyers . .. daytime or nighttime.

The sweet payoff: Sales soared 200% during both Robert Beckermonn, Director of Advertising, St. Louis weeks of the promotion, and have continued to hold a 50% WKIIGA Food Storer, St. Louis. BROADCASTING, May 25, 1964 3 The "Weatherly" successfully defends the American Cup

Since 1959, KRLD -TV, Channel 4 has emerged as THE NUMBER ONE STATION in the Dallas -Fort Worth market, delivering more homes per average quarter hour, 9 a.m. to midnight, Sunday thru Saturday, in every published ARB Market Reports.

Take advantage of this proven, continuing market domination. See your ADVERTISING TIMES SALES representative.

represented nationally by Advertising Time Sales, Inc.

Clyde W, Rem bert, President O2aitia : Tr Da,11(i1F-_,C ¡ MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts

4 BROADCASTING, May 25, 1964 Fairness primer CLOSED CIRCUIT Unless it changes signals again, FCC isn't going to meet fairness doc- for side. its was trine head-on by providing "guide- Washington other Curious sumption that if application fill and owner be lines" for broadcasters. Slated for Republicans got -in immediately successful, present would ordered equipment of their own. to sell tangible facilities. Com- consideration Wednesday (May 27) is forced are hoping to Ford dissented, draft of digest of all previous findings Meanwhile, Democrats missioners Hyde and on specific complaints involving fair- keep one step ahead of GOP -they're apparently on premise precedent would for ness issue. Previously FCC had working on film service TV. permit anyone to apply for existing planned to produce guidelines based station and simply specify desire to ac- on hypothetical questions and answers. Dodd gets secret data quire facilities on salvage basis. Notion is that action would irre- Thus, if new draft is adopted, broad- encourage casters would have nothing more than Confidential FCC reports on pay- sponsible applications. now except that it will be documented ments and contracts between TV net- and digested. works and TV film producers went to Nippon's newspaper pitch Dodd's Senate Juvenile Delinquency Japanese newspapers, which did not Pay -TV politics? Subcommittee last week. Information supplied FCC by networks during get in on ground floor of television, are Could politics be holding up deci- commission's program hearing in Jan- eyeing both UHF and FM in any re- sion of Public Utilities Commission of uary 1962 was given up with under- vision of allocations which may be rec- California on contract between Sub- standing that it would be held in con- ommended by special government scription Television Inc. and Pacific fidence for use by Office of Network committee expected to report this sum- Telephone Co.? Contract, covering in- Study. Subcommittee is known to be mer. There are now 150 commercial stallation and maintenance of facilities tracing responsibility for program con- TV stations and more than 15 million for transmitting STV's programs to tent (it subpoenaed network- produc- licensed television sets in country. homes of paying subscribers in Los tion firm memoranda weeks ago). One of Tokyo's leading English -lan- Angeles, was submitted in February guage papers, Yomiuri, recently ad- to PUC, which held public hearings in Triangle feature package vocated editorially that newspapers Los Angeles March 25 and San Fran- should be given special consideration cisco April 1. Now, with STV's sched- Watch for group -owner Triangle in allocations. It said: "The day, in uled starting date of July 1 just over Stations to move soon into feature -film fact, may not be too distant when month away, applicants are still wait- syndication by offering first package newspaper companies will rely less on act on initial ing for PUC to contract, (made up of 11 movies, predomin- the printed word than the broadcast have still to file in San Francisco ately post- 1950's) through Triangle word for fulfilling their function in where same target date exists. Program Sales. Other than Triangle's disseminating the news to the people." markets, where these features will be Mutual fund question shown on its own stations, newly -ac- Comsat a la Russ quired movies will be offered to sta- Draft of proposed FCC rulemaking tions nationally. Package, tentatively FCC Chairman E. William Henry affecting mutual funds with holdings shown on its own stations, newly ac- will be member of U. S. delegation to in broadcast properties has gone back quired from Johnar Film Productions meet in Geneva next month on Soviet to drafting board. Major change may on 10 -year lease basis. Titles include Union's possible participation in inter- be elimination of question on wheth- "Magnificent Matador" with Anthony national communications satellite sys- er publicly held corporations should Quinn and Maureen O'Hara, and tem. Meeting begins June 15, with no be allowed to hold licenses (CLOSED "Black Beauty." Triangle's six TV sta- date yet set for windup. Other mem- CIRCUIT, May 4). Commission decid- tions: WFIL -TV Philadelphia; WNBF- bers Of U. S. delegation: Joseph V. ed that question is 40 years too late. Tv Binghamton, N. Y.; WNHC -TV New Charyk, president of Communications Commissioners will concentrate on Haven; WFBG -TV Altoona, Pa.; WLYH- Satellite Corp., which will own U. S. original issue -technical violation of TV Lebanon, Pa., and KFRE -TV Fresno. share of international system, and multiple- ownership rules by mutual State Department officials. Bilateral and investment companies own- funds New way to "strike" talks are result of initiative taken by ing more than 1% of two or more State Department year ago. group owners. FCC wants broadcast Has FCC opened door to new type information that will help determine of "strike" application? That's ques- tax outlook bad bring compliance with rules. Set how to tion being asked following split vote (5 -2) decision wherein FCC accepted Chance for elimination of 10% ex- Automated politics application of Radio KHAI Inc. for cise tax on all-channel TV sets this new AM station in Honolulu to oper- session of Congress is gloomy. House Democrats' voiced news service for ate on 1090 kc with 5 kw -U, and Ways and Means Committee, tax -writ- radio-TV (story page 68) almost denied opposition of KHAI which now ing panel, has heavy scheduled of caught Republicans with mikes down. occupies identical facility and which "must" legislation which doesn't in- Although GOP knew Democrats were has renewal pending. clude review of excise taxes. Manu- experimenting with some kind of au- facturers and FCC still trying but fail- dio device weeks ago, they didn't know Unique aspects are (1) FCC waived ure to win endorsement of Treasury, just what competition had up its sleeve existing AM freeze and (2) accepted whose word on such matters gets pri- until Pennsylvania primary April 28 new station application despite fact ap- ority, may be crucial factor. New when Democrats fed KSFO San Fran- plicant, which had sought to buy KHAI pitch was made to committee last cisco comment by John Bailey, party facilities for $150,000, specified KHAI's week but source says there are no chairman, and KSFO called GOP in transmitter site and equipment on pre- plans for special hearing.

Published every Monday, 53d issue (Yearbook Number) published in January, by BROADCASTING PvaxxcATxoxa Ixc. 1735 DeSales Street, N. W., Washington, D. C., 20038. Second -class postage paid at Washington, D. C., and additional offices. Acquisitives *... love Adventure in Cleveland For the second consecutive year, WJW -TV's "Adventure Road" has been awarded the coveted

Cleveland Press Club Award for outstanding achievement in the field of locally - produced TV programming. Now televised in color ... in prime time ... "Adventure Road" is one more reason why-

°Ac- quis' -i -tive -given to desire, to buy and own. ACQUISITIVES WATCH

LOS ANGELES PHILADELPHIA CLEVELAND MIAMI TOLEDO DETROIT I DETROIT KGBS W1BG W14' WGBS WSPD fl75K W/BK.TP

NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO WXN WITI-r; ll' /N'. TI' WAGA -Tr li'SPD,TV STORER »RQ,XAST/.G'[Y14)AAY Wi WT V BROADCASTING, May 25, 1964 WEEK IN BRIEF

Major film producers are still ahead by 2 to 1, but Unexpectedly, radio broadcasters and ASCAP are close independents are grabbing a bigger slice of the $10 -mil- to compromise agreement. Both sides apparently will lion -a -week job of supplying the television networks with have to make major concessions. Final terms to be ham- prime -time programing. See ... mered out at meeting in July. See .. . SPLITTING $10 MILLION ... 27 COMPROMISE IS NEAR ... 60

Researcher says young adults may not be prime selling AB -PT beats back threat by Simon, re- elects its slate target after all. The older folks make more and spend of directors. Management's proposal to abolish cumula- more. Banks suggest that committee be formed to study tive voting wins by landslide, setting up Simon's defeat. latest consumer spending data. See .. . Earnings reported as rising. See ... YOUNG ADULT A MYTH? ... 34 SIMON LOSES ROUND ... 100

TV networks are selling next year's prime time at a FCC scuttles case -by -case approach to overlapping, rapid clip. CBS has fully sold out 21 of 34 weekly prime - adopts new rules even more stringent than originally pro- time shows. NBC has at least 10, ABC 7, but their sales posed. By 5 -2 vote prohibits grade B overlap of signals situations are less clear. See .. of stations under common ownership. See ... SRO AT NETWORKS ... 30 OVERLAP RULES TIGHTENED ... 97

As Salant and Collins continue to debate the problem, The show will go on, but Emmys continue to pick up NAB's TV board probably will have to decide how far its avid dissenters. Awards will be given whether recipients anti -pay -TV policy goes. Salant says if NAB is neutral on are there or not. All but 13 of 128 nominees are expected regulation, CBS still disagrees. See ... to attend the ceremonies. See .. . SALANT STILL WARY ... 44 WINNERS TO GET EMMYS ... 102

SPECIAL REPORT: SPANISH -LANGUAGE MARKET

Eight million Spanish- speaking people in U. S. make Spanish -language market is replete with success stories. an $8 billion market. Is it important for broadcast adver- About $7 million went into regional and national broad- tisers? Comprehensive BROADCASTING study comes up cast in 1963, and business is growing for a simple reason: with a resounding "si." See ... It's getting results. See ... AN $8 BILLION MARKET ... 77 THE SPANISH TOUCH ... 80

DEPARTMENTS

AT DEADLINE 9 FOR THE RECORD 115 ,Broadcasting BROADCAST ADVERTISING 30 INTERNATIONAL 106 Published every Monday, 53rd issue BUSINESS BRIEFLY 40 LEAD STORY 27 (Yearbook Number) published in November by BROADCASTING PUBLICA- CHANGING HANDS 46 THE MEDIA 44 TIONS INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 MONDAY MEMO 22 offices. IN 38 OPEN MIKE 14 Subscription prices: Annual sub- COMMERCIALS PRODUCTION scription for 52 weekly issues $8.50. 16 PROGRAMING 60 Annual subscription including Year- DATEBOOK book Number $13.50. Add $2.00 per RADIO SERIES SALES 73 year for Canada and $4.00 for all DATELINE 106 other countries. Subscriber's occu- EDITORIAL PAGE 128 WEEK'S HEADLINERS 10 pation required. Regular issues 50 cents per copy. Yearbook Number EQUIPMENT & ENGINEERING 97 WEEK'S PROFILE 127 $5.00 per copy. Subscription orders and address FANFARE 102 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FATES & FORTUNES 110 N.W., Washington, D. C., 20036. On changes, please include both old and FILM SALES 72 new addresses plus address label from front cover of magazine. FINANCIAL REPORTS 100

BROADCASTING, May 25, 1964 7 when you think . ..

think

t! _..j...... 2 . w Nr5el.. mcatoe straws oroaacasting group Inc. iw 1c .. M. COMBO .S - . - - 1. +i f .w T w. N ...... r 1. . .

. . .w i (' :.. . Z ' , s t. '. . i ... iar .REPRESENTED BY ROBERT E. EASTMAN & CO.. INC. Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

Purpose of office, it was explained, pany his father had founded and Clutter cutters would be to check claims made by ad- became secretary- treasurer in June vertisers in commercial copy. This is 1961. He is survived by his widow, his now done separately by code authority mother and sister, Mrs. Norton Du- OK'd by code and by networks. Single office would laney. Senator Thruston B. Morton substantiate claims and advise all sub- (R -Ky.), his uncle, left Washington although early Friday for Louisville. Funeral Board scribers of findings, final de- recommendations will cision as to whether to broadcast ques- services were to be held Saturday. tioned commercial would remain knock out up to 30 seconds still with broadcaster. Capital Cities to Board was told by Edward H. Bron- of clutter each half -hour son, TV manager of code authority, that borrow $35 million 163 TV stations were monitored during April for 16,635 station hours. TV code review board of National Capital Cities Broadcasting Corp. has Association of Broadcasters sized up told stockholders it will borrow $35 clutter problem Friday and gave it one - million to buy WJR -AM -FM Detroit and two jab which, it hopes, will cut as Cox replies to WSAZ-AM -TV Huntington -Charleston, W. much as 30 seconds each half hour from Va., from Goodwill Stations, to retire credit and billboard crawl. Triangle petition debts of Capital Cities and Goodwill Specifically, code board recommend- and to buy John B. Poole's shares for ed that program provisions of code be $2 million. amended to read: "Program content Cox Broadcasting Co. last week de- Capital Cities will borrow money should be confined to those elements fended its community antenna television from Society National Bank of Cleve- which entertain or inform the viewer. plans against petition by Triangle Pub- land, Chemical Bank New York Trust To the extent that titles, teasers and lications Inc. asking FCC to deny Co., First National City Bank and Ford credits do not meet these criteria they Cox's applications for microwave sta- Foundation. Mr. Poole, past director should be restricted or eliminated." tions to serve proposed CATV's. of Capital Cities, is buying WJRT(TV) Board also agreed that commercial Cox said applications, which were Flint, Mich., in spin -off from Goodwill filed by its Video sections be amended to provide that subsidiary, Service sale (BROADCASTING, May 18). Pay- credits for technical and physical serv- Co., are no different from any other ment to Mr. Poole will be $1 million such applications not opposed by Tri- ices, as distinct from artistic and crea- cash and I0 -year note for $1 million. angle. be counted against com- tive services, Microwave stations applied for would mercial time limitations. carry programs of WOR -TV and wPlx credits Code sources said this meant (Tv), both New York, and Philadel- Press may not back actors, producer, director, etc. were for phia's educational station Wulf -TV to hairdressers, all right, but those for CATV's in Chambersburg and Tyrone, Stanton's `code' lighting supervisor, etc. would be con- both Pennsylvania. sidered as commercials. Triangle had charged that proposed Details of who belongs in which CATV service was potential subscrip- Development of code of ethics for category will be spelled out after TV tion TV danger. Similar charges were news media, proposed by CBS Inc. board acts on these changes in code. made earlier by Steinman Stations' President Frank Stanton, may be good Board meets in Washington June 16. WGAL -TV Lancaster, Pa. (BROADCAST- idea, "But I doubt many newspapers Political Advertising Board also ING, May I1). would go along with it," past president authorized code authority to waive as Cox denied allegation that new of Associated Press said in Pulitzer commercials paid political broadcast- CATV systems in area would hamper Memorial Lecture at Columbia Univer- ing programs or announcements. UHF growth. Cox also said Triangle sity. This was at request of Code Direc- petition should be denied as it contains Benjamin M. McKelway, now edito- tor Howard H. Bell, who noted that same questions as FCC's notice of in- rial chairman of Washington Evening political broadcasts are essentially pub- quiry into joint ownership of CATV's Star (WMAL- AM -FM -TV Washington and lic service to community and that com- by television licensees. WSVA- AM -FM -TV Harrisonburg, Va.), mercial limitations should not deter said concept of someone "sitting in judg- broadcasters from meeting heavy de- George Norton dies ment upon the performance of the press mands during elections (BROADCAST- and seeking to enforce that judgment ING, May 18). There was no time limit George W. Norton IV, president of by some appeal to public opinion is placed on this action. Norton stations (WAVE -AM -TV Louis- fundamentally opposed to the concept In winding up its two -day session ville, Ky.; WFIE -TV Evansville, Ind., and of press freedom." (see page 37) Friday morning, TV Code WFRV[TV] Green Bay, Wis.), died early Independence of news media is vin- Board Chairman Clair R. McCollough, Friday (May 22) in auto accident near dicated when newspaper can prove "that Steinman Stations, named following to his home outside Louisville. Mr. Nor- it was right and the favored patterns of look into establishment of central com- ton, 30, became president of stations behavior, supported by public opinion, mercial clearance office in New York: after his father, George W. Norton Jr., were wrong," Mr. McKelway continued. Joseph H. Ream, CBS, chairman; Law- died earlier this year following auto Reviewing history of correct codes rence H. Rogers II, Taft Broadcasting, accident in Jamaica, where he was va- of behavior for news media, Mr. Mc- and Roger W. Clipp, Triangle Stations. cationing (BROADCASTING, Feb. 17). Kelway said "all are based on con- Mr. McCollough is member ex officio. Mr. Norton, in 1957, joined corn- formity to what somebody may consider

more AT DEADLINE page 10

BROADCASTING, May 25, 1964 9 mon rates or cases of "forced selling" WEEK'S HEADLINERS of two or more stations. Midwest said neither condition is for VP, director of client services and present in its plan and said plan does member of executive committee of Clin- not violate antitrust laws. ton E. Frank Inc., Chicago, joins Y &R as senior VP and manager of Chicago office, succeeding Mr. Vollmer. Ear- Court backs FCC lier Mr. Kreer had been general manager of Chicago office of Campbell - in EI Centro grant Mithun, Minneapolis. Mr. Armstrong joined Y &R in Los Angeles in 1958, became account supervisor in 1960, VP in U. S. Court of Appeals in Washing- 1961 and put in charge of that office ton Friday (May 22) upheld FCC in Mr. Meyers Mr. &erentson following year. Mr. Vollmer joined one economic injury case, but sent an- Y&R in New York in 1938 and moved other back to commission for further Carl J. Mey- to Chicago in 1950. procedural action. Court upheld commission in its 1963 ers, VP- manag- Peter M. Affe, station manager of grant of channel 9 in El Centro, Calif., er of engineer- WNBC -TV New York, resigned last Fri- to Tele- Broadcasters of California. Ob- ing, WGN -AM -TV day (May 22). Announcement said jection was made to grant by KrvA(Tv) Chicago since Mr. Affe had submitted resignation Yuma, Ariz., on channel 11, after grant 1961 and with which had been accepted, and added was made without hearing. FCC de- WON since 1925, that his duties would be assumed by nied protest on ground objection should elected senior Theodore H. Walworth Jr., VP and have been filed pregrant, and found VP of WGN Inc., general manager of WNBC- AM- FM -Tv. that allegations of economic injury not at board meet- Mr. Affe joined NBC in 1943, served sufficient to recall grant for hearing. ing of parent as manager of daytime program opera- In second economic injury case, Chicago Tribune Mr. Gates tions for NBC -TV before being ap- KGMO Cape Girardeau, Mo. (1550 kc, Co. last Thurs- pointed WNBC -TV station manager in day (May 21). Charles E. Gates, sta- July 1961. 5 kw fulltimer), protested grant to KzIM tion manager of WON, and Benjamin H. in same city (1220 kc, 250 w daytimer). Berentson, station manager of WON -TV, Dr. Samuel B. Gould, president of FCC refused objection on ground KGMo each were elected VP's of WON Inc., WNDr(TV) (educational ch. 13) New- had not specified details on which it licènsee of WGN-AM -TV. Mr. Gates has ark -New York, has resigned to become claimed public would be injured. Court been with Tribune organization since president of State University of New said that commission should have told 1927; Mr. Berentson since 1932. York, effective Sept. 1. Dr. Gould be- KGMO what additional information it came president of WNDT in July 1962 wanted and allowed protestant to sup- James C. Armstrong, VP and man- and earlier served as chancellor of Uni- ply this data. One of three judges dis- ager of Los Angeles office of Young & versity of California at Santa Barbara sented from this view. Rubicam, and Karl F. Vollmer, VP and from 1959 -62 and president of Antioch Earlier U. S. District Court in Wash- manager of agency's Chicago office, College, Antioch, Ohio, from 1954 -59. ington dismissed for lack of jurisdiction elected senior VP's. Mr. Vollmer also His successor at WNDT has not been request by Hubbard Broadcasting Co. becomes associate chairman of Y &R's named. In his new post, Dr. Gould will for order by court requiring FCC to plans board, with headquarters in New head state -wide system of colleges and act on its application for 770 kc in York. G. Bowman Kreer, formerly sen- universities on 58 campuses. New York (now held by WABC that city). Hubbard application for New For other personnel changes of the week see FATES & FORTUNES York frequency is element in decades - old 770 kc controversy between ABC - owned WABC and Hubbard -owned Kos to be a righteous course of conduct." (Tv) Champaign and WMBD -TV Peoria. Albuquerque, N. M. Dr. Stanton's proposal, in which he Request for ruling was made in ac- urged broad study of problems of TV cordance with agreement resolving dis- coverage of judicial and legislative pute with Plains Television Corp. CBS continues proceedings and out of which some (BROADCASTING, Dec. 16, 1963). Plains, ethics code might be developed, is un- which owns wtcs(Tv) Springfield, financial aid to WNDT der review at Brookings Institu- wow(Tv) Champaign, WICD(TV) Dan- tion, Washington research foundation ville, and wrvo(Tv) Rockford, all Illi- CBS President Frank Stanton took is- (BROADCASTING, May 11). nois, had claimed Midwest was monop- sue, by indirection, with NBC stand oly in area. Claim was based in part against further support of New York on Midwest's discount plan. area's educational TV station, WNDT, in FCC asked to rule Midwest said scope of plan is "ex- letter made available Friday by WNDT. tremely limited." It said either station "We send our best wishes for the on GIM discount plan can be purchased separately and that future and express the hope that the most of each station's broadcast day entire community will join in the sup- Midwest Television Inc. has asked is not offered at discount rates. port and encouragement of this worth- FCC for declaratory ruling on whether Purpose of plan, Midwest said, is to while endeavor," Dr. Stanton was company's GIM discount plan is law- establish central Illinois area as single quoted in WNDT announcement of new ful and in public interest. market for television advertisers. $100,000 contribution from CBS. Ear- GIM (Greater Illinois Market) plan Midwest said commission's opposi- lier in week, NBC had said it would not allows discount to advertisers who buy tion to combination rates has involved contribute further to WNDT, but CBS certain time availabilities on Midwest's situations in which separate owners who had indicated its support would continue two television stations in Illinois, WCIA should be competitors establish corn- (story page 60).

10 BROADCASTING, May 25, 10M ONE +TWO + THREE NEWS POWER

Ohio's finest radio- television news department has done it again. This time it's first, second and third awards in the Ohio Press Photographers Association annual competition - television film division. Illustrated: first award, CHUCK UPTHEGROVE- helicopter rescue of two youngsters from raging Mad River. Also won: second award, AL BROWN- apprehension of fugitive in Greene County, and third award, ANDY CASSELts- reunion of father with his five year old son. WHIO's news department offers a quality level unique in this area. This quality is the result of a philosophy that combines creative, investigative and comprehensive coverage -plus the power and immediacy of radio -television action. Superb news coverage-adult music -sport leadership -CBS features -no wonder WHIO rates No. 1 with so many time buyers. Ask your Hollingbery Man for WHIO.

MEA art TY, 7V17 DAYTON, OHIO

Cox BroadustIng Corporation stations, WBIO AM.FM.TV, Dayton; WSB AM- FM -TV, Atlanta; WSOC AM-FM-TV, Charlotte; WIOD AM-FM, Miami; KTW, San Francisco -Oakland.

BROADCASTING, May 25, 1964 11 PILLARS OF THE COMMUNITY The salesman with perfect pitch If you were interested in securities and brio... with programming in prime time SACRAMENTO lived in Tulsa, you might know Francis that informed Tulsans of the need for the ® KxTV Jones. He sells for a brokerage firm. Youth Symphony. Naturally, when the HOUSTON KH00 -TV If you were interested in music and Youth Symphony gave its first public per- Cit INDIANAPOLIS lived in Tulsa, you'd certainly know formance it was telecast by KOTV... WISH-TV Francis Jones. He's the Concertmaster again in prime time. WAYNE SFORTWANE-TV of the Tulsa Philharmonic Orchestra .. . KOTV, like the other Corinthian sta- WANE -AM after the Big Board closes. tions, is in tune with its community. eTULSAKOTV Last year, when Mr. Jones and the Musically. Entertainingly. Responsibly. REPRESENTED BY H R Philharmonic were interested in starting That's why Corinthian stations strike a Youth Symphony, KOTV joined in con such a high note of community rapport. THE CORINTHIAN STATIONS RESPONSIBII ITV IN BROADCASTING OPEN MIKE

Support for memorial

EDITOR: AS ONE WHO HAS PROSPERED THROUGH APPLICATION OF THE TODD STORZ CONCEPT, I HEARTILY ENDORSE JACK SANDLER'S SUGGESTION (BROAD- CASTING, MAY 11) OF A FITTING MEMO- RIAL TO THAT GREAT BROADCASTER: Charles A. Sprague, vice president and operations manager, WLAV Grand Rap- ids, Mich. EDITOR:... Todd Storz was ridiculed, but no less feared, when he took over wnoY.... He breathed a whole new life into both the state of the art and the Twin Cities that remains today. I know. I worked for his competition. He was equally disliked in Oklahoma City, that is by his competitors. I know, I was one of them. I've an idea it was true in Omaha and Miami and wherever else he was known. The ill -fated Disk Jockey Associa- tion held its:cònvention in Minneapolis We look to television . . . Roanoke in 1960. This giant of the industry, Mr. J. D. Bassett, Jr., Chairman of the Board small as he was, showed up in his im- peccable manner offering sugestions and solutions to the group, many of whom BASSETT FURNITURE INDUSTRIES were total strangers, aimed at assisting BASSETT, VIRGINIA the then -foundering association. . . . Many opinions about Todd Storz were "Bassett, Martinsville, Roanoke; in primary source of information and changed, I'm sure, then. right. What can fact all of western Virginia has been entertainment, as do most residents Jack Sandler, you're Arthur Bloomquist, blessed with rapid industrial ex- of western Virginia." I do to help ?-John pansion and healthy growth since the Box 764, Palmdale, Calif. beginning of Bassett Furniture Indus- WDBJ Television is privileged to tries. Today's highly -diversified recognize the achievements of 'Search' didn't switch manufacturing plants and prosperous Bassett Furniture Industries, the economic climate are symbolic of the largest manufacturer of wooden EDITOR: Your good profile on Bill robust vitality throughout this region. Craig (BROADCASTING, May 11) gar- furniture in the world. We echo may Bassett's bled one detail: Guiding Light "I invite you to consider western Mr. invitation to consider to TV from western Virginia. may have been transferred Virginia because it presents an excel- radio in 1952, but Search for Tomorrow lent marketing and advertising Whether you are looking for a was a TV original, created by Roy opportunity for goods and services, as prime marketing opportunity, or Winsor at the Biow Agency, went on well as offering prime plant sites. for "A Perfect Test Market," this CBS-TV at 12:30 p.m. Eastern time, "We of the Bassett-Martinsville area rich and growing area is a must for Sept. 2, 1951, and stills runs there more look to Roanoke television as a your advertising and sales plans. than 3,300 performances later.-Rich- ard Krolik, Tinte -Life Broadcast Inc., New York.

Radio's important

EDITOR: SMALL BUT IMPORTANT OMIS- WDBJ-TV ON SION IN YOUR EXCELLENT STORY AWARDS (BROADCASTING, MAY 18). LE- Ch. 7 GION OF HONOR HAS SIX CATEGORIES. ONLY ONE IS EXCLUSIVELY TELEVISION: OUTSTANDING TV PERSONALITY. OTHER FOUR MAY BE IN. EITHER RADIO OR TELE- VISION OR BOTH. OMITTED IN YOUR STORY IS OUTSTANDING RADIO PERSON- ALITY. A LOT OF OUR MEMBERS, INCLUD- ING ED BUNKER, THINK RADIO IS A MIGHTY IMPORTANT PART OF BROAD- CASTING. YOUR MASTHEAD AGREES: a Claude Barrere, executive director, In- ROANOKE, VIRGINIA ternational Radio and Television So- REPRESENTED NATIONALLY BY PETERS, GRIFFIN, WOODWARD, INC. ciety, New York.

14 BROADCASTING, May 25, 1964 There's more than one way to make the scene

"And man, like you ask any cat who falls in on this big Jazz Festival ... old Newport, R. I. digs 'em all.

"Millionaires' pads, crazy ... like money is no object. Navy cats swingin'. Sailboats chasin' cups ... man, like it's water out there. And this jazz thing ... the most. 40,000 ... 50,000 buffs sit in, with the big names ridin' ... the coolest sounds in the U. S. of A.

"Newport jumps, man. The `in' world that's way out, you might say!"

But then, the whole Providence market is jumping ... new industries ... new roads ... new recreation ... big money to spend. Advertisers who are most successful throughout Rhode Island and Southeastern New England say Providence makes the scene. People in television say Providence is WJAR -TV.

,..,. o , Your personal print. suitable for framing. awaits your card or call.

® OUTLET 1981 FIRST TELEVISION STATION IN RHODE ISLAND AN OUTLET CO. STATION NBC - Edward Petry & Co. Inc.

BROADCASTING, May 25, 1964 15 DATEBOOK

A calendar of important meetings and Hilton hotel, Beverly Hills, Calif. events in the field of communications. June 2- Annual stockholders meeting of Indicates first or revised listing. MCA Inc., Sheraton -Blackstone hotel, Chi- cago. MAY June 2- 4- International Symposium on Glo- bal Communications by Institute of Elec- May 25- Annual stockholders meeting of trical & Electronics Engineers, University Capital Cities Broadcasting Corp., Schine- of Pennsylvania and Sheraton hotel, Phila- Ten Eyck hotel, Albany, N. Y. delphia. May 25-Sixteenth annual Emmy awards June 3-New deadline for reply comments presentation of National Academy of Tele- on UHF allocations tables proposed by the vision Arts and Sciences. Production will FCC and the National Association of Edu- originate in Hollywood and New York and was be telecast cational Broadcasters; old deadline over NBC -TV, 10 -11:30 p.m. EDT. April 3. May 25- Deadline for comments on FCC June 3 -New deadline for reply comments proposed rulemaking to amend its double on FCC rulemaking to authorize six UHF billing rules to regulate fraudulent billing channels for airborne ETV in six midwest- practices. Former deadline was May 4. ern states. Postponed from April 3. May 25- Luncheon meeting of U. S. Con- June 4- Special meeting in lieu of annual ference of Mayors and Broadcast Pioneers stockholders' meeting of Walter -Reade -Ster- for presentation of first annual Mayors' ling Inc., 34th Street East Theater, New Awards' to radio -TV stations for community York. service. Hilton hotel, New York. June 5 -7- Spring convention of the Wyom- May 26- Meeting of the Television Code Re- ing Association of Broadcasters. Dr. G. D. view Board of National Association of Humphrey, president of the University of Broadcasters, Washington. Wyoming, will be presented the associa- May 26-Broadcast Advertising Club of Chi- tion's first annual award for distinguished cago is sponsoring a one -day seminar on service in betterment of radio and TV in the use of computers in advertising -"The Wyoming. Wort hotel. Jackson. Computer Revolution in Marketing and Ad- June 7- 10- Sixtieth annual convention of vertising." Luncheon speaker will be Ar- the Advertising Federation of America. nold J. Weber, vice president of RCA, New Speaking on a number of subjects that re- York. Drake hotel, Chicago. late to the convention theme, "Advertising May 26- Meeting of the American Council -Gateway td Progress," will be Edward L. for Better Broadcasts, Columbus Plaza, Co- Bond Jr., president of Young & Rubicam; lumbus, Ohio. Dr. Bergen Evans, Northwestern University; Shelton Fisher, president of McGraw -Hill May 26-Meeting of the board of directors Publishing Co.; David B. McCall, vice of the National Association of Educational chairman of C. J. LaRoche & Co., and Dr. Broadcasters, Columbus Plaza, Columbus, Malcolm McNiven, head of advertising re- Ohio. search at E. I. du .Pont de Nemours & Co. May 26- Luncheon meeting of Federal Chase -Park Plaza hotel, St. Louis. Communications Bar Association. Sylvester June 8- 10-Sixteenth world congress of In- L. (Pat) Weaver, president of Subscription ternational Advertising Association, Wal- Television Inc., will speak. National Press dorf Astoria, New York. Club, Washington. June 9- Annual stockholders meeting of May 26 -28- Thirty- fourth Institute for Ed- United Artists Corp., New York. ucation by Radio-Television. Participants and speakers include Francis Keppel, U. S. June 9- Deadline for reply comments on commissioner of education; Donald W. FCC proposed rulemaking to amend its Coyle, president of ABC International; Dr. double billing rules to regulate fraudulent Lawrence Frymire, chief of the educational billing practices. Former deadline was May broadcasting branch of the FCC; Ray Stan- 19. ley, director of the educational TV facili- June 10-One -day conference on "Adver- ties program at the Department of Health. Using for Children," sponsored by The Education & Welfare; C. Scott Fletcher, Curtis Publishing Co. Speakers and par- president of Educational Television Sta- ticipants include Lyle Spencer, president tions (NAEB); Marcus Cohn of the Wash- of Science Research Associates; Wrigley ington law firm of Cohn & Marks; Henry Offield, advertising manager of William Loomis, director of Voice of America; Wrigley Jr. Co.; Bailey K. Howard, chair- George V. Allen, president of the Tobacco man and president of Field Enterprises Ed- Institute; Herbert Evans, president of Peo- ucational Corp.; George Anderson, vice ples Broadcasting Co., and Robert Hyland, president general of Erwin Wasey, Ruthrauff & manager of xmox St. Louis, Ohio Ryan; Yale Roe, daytime sales manager of State University, Columbus. ABC -TV; and Robert Spaeth, vice president May 27 -Miami Advertising Club. Guest of Leo Burnett Co. Hotel Rossevelt, New speaker will be Edmund C. Bunker, presi- York City. dent of the Radio Advertising Bureau. June 11- Deadline for comments on FCC May 28- Southern California Broadcasters rulemaking to establish rules to govern ex parte communications during adjudicatory Association luncheon. D'Arcy Advertising, and Los Angeles, will be guest agency. 12 noon record rulemaking proceedings, which at the Continental hotel, Hollywood. have been designated for hearing. Former deadline was April 30. May 28- Southern California Broadcasters Association luncheon. Harry Renfro, vice June 11 -13- Meeting of the Colorado Broad- FLORIDA'S president and radio -TV director of D'Arcy casters Association, Vail Village, Lodge at 2 Advertising. St. Louis, is guest speaker. 12 Vail. noon, Hotel Continental, Los Angeles. ANNEL June 11 -13- Meeting of the Mutual Ad- May 29-Meeting of the Alaska Broadcast- vertising Agency Network, Bismarck ing Association, Anchorage -Westward hotel, hotel, Anchorage. Chicago. ,Tune 13 -16- Twenty -ninth annual conven- JUNE REPRESENTED BY THE KATZ AGENCY, INC. tion of Georgia Association of Broadcasters. June 1-Oral proceeding at FCC on revised Speakers will include Representative Wal- proposed TV program reporting forms. ter Rogers (D-Tex.); FCC Commissioner Formerly scheduled for May 18. Lee Loevinger; Hope Martinez, BBDO; Ruth MORLANDO DAYTONA CAPE KENNEDY Trager, Tucker Wayne and Mary O'Shields, June 1 -3-NBC Affiliates meeting, Beverly McCann -Erickson; Harold Krelstein, Plough

16 BROADCASTING, May 25, 1964 eq,, / / / receives the

GEORGE FOSTER PEABODY AWARD GEORGE WASHINGTON HONOR MEDAL

for Education by the Broadcast Pioneers the highest award for Radio given by the Freedoms Foundation at Valley Forge WLW RADIO PROGRAM WLW RADIO PROGRAM "GOVERNMENT UNDER LAW" "GOVERNMENT UNDER LAW"

These WLW radio programs, created to instill a greater appreciation of our American heritage and freedoms, are in keeping with the public service spirit of Crosley Broadcasting Corporation to recognize its obligations to the communities it serves. We deeply appreciate this recognition, and pledge, that wherever there is a WLW Station - Cincinnati, Indianapolis, Columbus, Dayton -the warm and friendly spirit of a station with a single mindedness for public service to the community will prevail above all other considerations.

CROSLEY BROADCASTING CORPORATION, a subsidiary of Arco

TELEVISION STATIONS: WLW -T, Cincinnati / WLW -C, Columbus / WLW -D, Dayton / WLW -I, Indianapolis / WLW RADIO, Cincinnati , 5, Two television networks have been going out of their way, of late, to proclaim their disaffection with a girl named Emmy. From all their talk, you'd think they never really cared about her at all. But that couldn't be so, because until their recent and sudden outbursts, it was clear that they've always been quite taken with the young lady. Otherwise, why-over the years -have they always tried so hard to win her approval? Why have they been so eager to spread the word about each and every ' accolade she's conferred upon them? And what else but love and respect could have kept them from spotlighting her minor shortcomings - imperfections they now suddenly find intolerable? Strange, indeed, are the ways of love. But we should like to tell Emmy here and now that for those of us at NBC Television (and countless others among the medium's creators, performers, critics and viewers) an enthusiastic nod from her is still a treasured compliment. Here, at NBC, we have no idea how Emmy will be treating us tonight. But we know that we will be honored and delighted to accept - in person - any and all of the awards we may be privileged to win. We know, too, that the many millions of viewers of the Emmy Awards Special [10 -11:30 pm, EDT tonight, (Mon.) ] will be seeing an exciting and enjoyable show. Our guess is, by the way, that the industry's party -poopers (despite their pronouncements of the last two weeks) will be watching every minute of the proceedings on their own television sets. As we've been saying, you just don't fall out of love that suddenly. Tv'', Broadcasting; A. Prose Walker, Collins Ra- BROADCASTING PUBLICATIONS INC. dio; Avery Gibson, H -R Television. Special PRESIDENT SOL TAIsHOrr one -day engineering conference will take VICE PRESIDENT MAURY LONG place on June 16. Holiday Inn, Callaway VICE PRESIDENT EDWIN H. JAMES stock -exchangers Gardens, Ga. VICE PRESIDENT Warrm.D R. LEVI SECRETARY LAWRENCE B. TAISHOFF TREASURER B. T. TAISHOFT June 14 -16 -North Carolina Association of COMPTROLLER IRVING C. MILLTR Broadcasters, Governor Tryon hotel, New ASST. TREASURER JOANNE T. COWAN Bern. June 14- 19- Annual convention of National Community Television Association (NCTA). Bellevue- Stratford hotel, Philadelphia. June Hollywood Imadaellg 15- Advertising Club. Ed Bunker, president of Radio Advertising Executive and publication headquarters: Bureau, New York, will speak. Robert M. BROADCASTING -TELECASTING Bldg., 1735 DeSales Light, president of the Southern California Street, N.W., Washington, D. C. ZIP code Broadcasters Association, will be chairman 20036. Telephone: 202 Metropolitan 8-1022. of the day. EDITOR AND PUBLISHER Sol Taishoff June 15 -16- Conference on broadcast and television receivers by Institute of Electri- Editorial cal & Electronics Engineers. Papers should be sent to Francis H. Hilbert, Papers Com- VICE PRESIDENT AND EXECUTIVE EDITOR mittee, Motorola Inc., 9401 W. Grand Ave- Edwin H. James nue, Franklin Park, Ill. Guest speaker will EDITORIAL DI ECTOR (New York) be Lawrence G. Haggerty, president and Rufus Crater chief executive officer at Warwick Electron- MANAGING EDITOR ics Inc. O'Hare Inn, Des Plaines, Ill. Art King SENIOR EDITORS: Bruce Robertson (Holly- & Tune 15 -17- Forty- seventh national confer- wood), Frederick M. Fitzgerald, Earl B. ence of the American Marketing Associa- Abrams, Lawrence Christopher (Chicago), 810KC tion, Sheraton hotel, Dallas. Leonard Zeidenberg, David Berlyn (New York), Rocco Famighetti (New York); Asso- Tune 15 -18- Meeting of the board of direc- CIATE EDITORS: Sid Booth, Sherm Brodey, 50KW tors of the National Association of Broad- George Darlington; STAFF WRrrens: Gary casters, Statler Hilton hotel, Washington. Campbell, Barry Crickmer, Jim deBetten- court, Larry Michie; EDITORIAL ASSISTANTS: and so do housewives, doctors, students, rune 15 -20- Eleventh annual International Sonya Lee Brockstein, Tanit Oman, Victor Advertising Rossi; SECRETARY TO THE PUBLISHER: Gladys in Film Festival. Additional in- Hall. executives, farmers, and secretaries formation can be obtained from the festival the 25 counties surrounding Albany, Sche- office in New York at 245 East 30th Street. Business Telephone: Oregon 9 -4600. Palazzo del nectady, and Troy. Ask Henry I. Christal. Cinema, Venice, Italy. VICE PRESIDENT AND GENERAL MANAGER Maury Long . .rune 17- Advertisers workshop of the As- sociation of VICE PRESIDENT AND SALES MANAGER A GENERAL ELECTRIC STATION National Advertisers. Session Winfield R. Levi (New York) will deal with television advertising. Plaza hotel, New York. ASSISTANT PUBLISHER Lawrence B. Taishoff June 17- 19- Annual meeting of Virginia SOUTHERN SALES MANAGER: Ed Sellers; Pao - Association of Broadcasters. Speakers in- DUCTION MANAGER: George L. Dant; TRAFFIC clude Charles A. Sweeny, Federal Trade MANAGER: Harry Stevens; ADVERTISING ABBIST- Commission; Edmund C. Bunker, Radio ANTS: Robert Sandor, Richard LePere, Carol Advertising Bureau; Paul B. Comstock, Na- Ann Cunningham, Claudette Artini; SECRE- SPOTMASTER tional Association of Broadcasters; Harold TARY TO THE GENERAL MANAGER: Doris Kelly. Essex, Wsas- AM -FM -Ty Winston -Salem, NAB COMPTROLLER: Irving C. Miller; ASSISTANT district 4 director. Ingleside Inn, Staunton, AUDITOR: Eunice Weston. Va. Publications and Circulation June 18- Deadline for reply comments on FCC rulemaking to govern grants in mic- DIRECTOR OF PUBLICATIONS rowave services to systems supplying com- John P. Cosgrove munity antenna operators with facilities. Milton Adams, William Criger, David A. Former deadline was May 11. Cusick, Christer Jonsson, Edith Liu, James Williams. June 18-Meeting of the Broadcasting Ex- ecutives Club of New England, Somerset hotel, Boston. Bureaus New York: 444 Madison Avenue, ZIP code June 18- 21--Seventeenth annual conference 10022. Telephone: 212 Plaza 5 -8354. of Federation of Canadian Advertising & EDITORIAL DIRECTOR: Rufus Crater; SENIOR Sales Clubs, Nova Scotian hotel, Halifax, EDITORS: David Berlyn, Rocco Famighetti; N. S. STAFF WRITERS: Jerry Seigel, John Gardiner, Charles E. Karp, Ellen R. McCormick. EQUALIZED TURNTABLE w hine 18- 21- Annual meeting of the Asso- ASSISTANT: Francis Bonovitch. ciation of Independent Metropolitan Sta- VICE PRESIDENT AND SALES MANAGER: Winfield PREAMPLIFIER tions (AIMS), Queen Elizabeth hotel, Mon- R. Levi; INSTITUTIONAL SALES MANAGER: treal. Eleanor R. Manning; ADVERTISING REPRESENTA- The Model TT -20A is a compact, low dis- TWa: Robert T. Fennimore; ADVERTISING tortion, transistorized turntable preamp for June 20- 25- International Television Con- ASSISTANT: Beryl W. Stern. VR cartridges, with built-in NAB equaliza- test Berlin 1964, sponsored by the govern- Chicago: 360 North Michigan Avenue, ZIP tion. Design ingenuity reduces residual ment of Federal Republic of Germany and code 60601. Telephone: 312 Central 6 -4115. noise level to better than 65 db below rated the Berlin Senate. SENIOR EDITOR: Lawrence Christopher; Mm- output. Small current requirements permit WEST SALES MANAGER: Warren W. Middleton; 6 volt dry cell battery operation, eliminat- rune 22- Deadline for reply comments on ASSISTANT: Rose Adragna. ing AC hum worries. Response, 80- 15,000 FCC rulemaking to establish rules to gov- Hollywood: 1680 North Vine Street, ZIP cps ± 2 db ... output -12 dbm, 600 ohm ern ex parte communications during ad- code 90028. Telephone: 213 Hollywood 3 -3148. emitter follower... distortion under 1% at judicatory and record rulemaking proceed- SENIOR EDITOR: Bruce Robertson; WESTERN double rated output... size, 254 x 254 ings which have been designated for hear- SALES MANAGER: Bill Merritt. x 554e. Priced from $46.50; transformer ing. Former deadline was May 11. Toronto: 11 Burton Road, Zone 10. Tele- output and power supply available. Also phone: 416 Hudson 9 -2694. CORRESPONDENT: available es a flat amplifier Model BA -20A. June 22 -Aug. 15- Annual Radio -TV -Film James Montagnes. Write or wire for complete details, Institute, Stanford University, Stanford, Calif. iL / BROADCASTING* Magazine was founded in 1931 June 22-26--Summer convention of the by Broadcasting Publications Inc., using the National Association of Television & Radio title, BROADCASTING*-The News Magazine of BROADCAST ELECTRONICS, INC. Farm Directors, Cherry Hill Inn, Cherry the Fifth Estate. Broadcast Advertising 8800 Hill, N. J. was acquired in 1932, Broadcast Reporter in Brookville Road 1933 and Telecast in 1953. BROADCASTING- Silver Spring, Maryland TELECASTING" was introduced in 1946. Indicates first or revised listing *Reg. U. S. Patent Office Copyright 1964 : Broadcasting Publications Inc. 20 IDATEB00K) BROADCASTING, May 25, 1964 Up until now most satellites cost millions to produce.

This ITT -built satellite is an part of an overall program of microcircuit packaging to the exception. It carries a price tag geodetic measurement, managed management of missile of well under $250 thousand. by the U.S. Army. ranges covering thousands of The U.S. now has a relatively Working in conjunction with four square miles. inexpensive space vehicle with ground stations, the new satellite's ITT is the world's largest many potential uses. It could be job is to receive and retransmit international supplier of electronic designed for communications, or radio signals which permit and telecommunication any number of scientific determination of accurate data on equipment. Facilities in 49 nations experiments like the measuring of the exact positions of continents, doing business in 115 countries radiation in the atmosphere; it islands and other landmarks. It will and employing 179,000 people. can be used for pinpointing eventually help eliminate the International Telephone and locations on earth. In fact, that's margin of error that now exists in Telegraph Corporation. World what it is doing at this moment. cartographic computations. Headquarters: 320 Park Avenue, All 40 pounds of it is circling the The uses of this new space vehicle New York, New York 10022. earth about every hour and 40 are limited only by the imagination minutes at an altitude of 600 and inventiveness of its users. It miles. It was successfully orbited has nowhere to go but up in this early this year by the U.S. Air booming age of space technology. Force Space System Division as This is another of the advances made by ITT scientists and engineers who are active in virtually every area of U.S. Space and Defense programs -from

worldwide electronics and telecommunications I

BROADCASTING, May 25, 1964 21 MONDAYIVIEMO from SAMUEL H. NORTHCROSS, Foote, Cone & Belding, New York

The rubber club has boomeranged

At the National Association of magazines have editorially finally come received such extravagant adulation from Broadcasters in early April, they were to terms with their adversary is evident the peoples of Europe. He was the at it again, beating television over the from a survey of any newsstand. savior of the world and people were head with a rubber club. They are the In New York, the highly commer- looking toward him and the United so- called spokesmen for the industry, cial and utterly practical Daily News States for leadership. He had a fine expounding about evil commercial prac- owns one of the most important in- dream of sane intercourse between na- tices; government experts exhorting and dependent stations, wptx(Tv) - and tions. A truly believed idea to end war. saying nothing memorable. Everyone is their employes have learned to live The people of Europe were almost forever whipping the poor, magnificient with this paradox with guarded but in- hysterical in their acceptance of his boy. Fortunately, he has grown to such spired enthusiasm. Their TV critics, noble ideals. Back home, however, he proportions that he doesn't hurt much. while showing a marked preference for ran into an obdurate Congress. Now Never in the history of man has any wPlx programing and the Ed Sullivan that the shooting was over, the temper medium provided more entertainment, Show, have developed an attitude of of the Congress was to withdraw into enlightenment and opportunity for im- kindly tolerance toward television. complete isolation. The ailing Presi- proved understanding for so many than Start something about TV and it will dent, against the advice of his doctors, television has during the past 15 years. attract attention. Rake it over the coals; decided to take his case to the people. The Detractors The print media, call it names. The newspapers and He stubbornly insisted on embark- sensing a formidable economic threat, magazines will print most anything you ing on a grueling 9,000 -mile trip to assigned all the wrong people to write say about their natural enemy. Sure, talk to the electorate about the covenant about television-the articulate word they own some TV stations, but they and the League of Nations. He was merchants, who through intellectual really don't believe in it; pure protec- sick, but stubborn. At his many stops, training, felt themselves far above the tion on their part; the government owns in auditoriums and from the rear of masses and, therefore, were constrained the air, and on and on. the train, he could only impart his ter- to talk down to the people. After all, With the press, the government and ribly urgent message to a mere handful they were named as critics, and they self-styled intellectuals berating those of the population. just had to criticize. Strange thing about who are associated with television, the One cannot help but think that if we it was that what they criticized was on timorous man is apt to become more had had the great medium of television last night and wouldn't be around for than a little defensive. Sometimes, when for communication then, the entire the reader to make his own evaluation. people at a social gathering ask what course of world history would have been Frustrating, to say the least! And these you do, the wild impulse is to lie and changed -for President Wilson could "critics" made obviously invidious com- seize on some honorable calling such have gone to the people, without kill- parisons with stage and screen. as gambler, or parttime embalmer- ing himself, and he probably could have Obviously, with the obligation to pro- rather than admit that you derive your set aside the opposition. gram 28 hours per week between 7 -11 unworthy bread from television. There is little doubt that television's p.m. alone, the networks were open to Historical Perspective I recently superb ability to communicate to the a lot of criticism. These self- appointed read a very provocative book, When public has forced an important change arbiters of public taste had a field day. the Cheering Stopped by reporter Gene in politics and in the entire democratic The publishers at the start never let Smith concerning the days of President process. In this election year, the TV one hand know what the other was do- Woodrow Wilson following his trium- camera will have an x -ray quality to in- ing, and while the business sides of the phant return from Europe in 1919. It stantly expose the phony and the in- publications were wisely buying up is rather terrifying in retrospect. sincere. With television's recent tech- every television property the law would Here was a man who, at the time, nological advances, political conspira- allow, the editorial sides were encour- was the undisputed hero of all time tors will have to be extremely adroit to aged to excoriate the beast. around the civilized world. No em- avoid instant exposure in the traditional Now it seems that an astonishing 474 peror or conquering captain had ever smoke -filled room! television stations out of a total of 550 are owned, wholly or in part, by newspapers and magazines. (The 1964 BROADCASTING Yearbook shows 171 TV stations with newspaper or magazine ownership or affiliation.) One of the great Samuel H. Northcross, vice president and examples is the Time -Life group, which national director of broadcast, Foote, Cone & Belding, owns the same maximum of five VHF New York, joined the agency TV and seven radio stations as the net- in 1963. Prior to his association with FC &B he works are permitted by law. It is in- had been a vice president of teresting to note that within this pub- the William Esty agency where he had lishing family there is a strong and been in charge of all television opera- marked dichotomy- Life inclines to- tions. He spent 15 years with Esty and is ward promoting TV, while Time, sup- credited with instituting its television de- posedly representing the intellectual partment. He is a graduate of the Univer- side, tends to deplore and disapprove, sity of North Carolina and also studied and Fortune and Architectural Forum at Oxford University. remain cooly aloof, for the most part. Coming to Terms That the mass 1 22 BROADCASTING, May 25, 1964 BUSINESS MEN LOVE US because we program for them. Every day there are 17 stock market reports. Every hour there are two newscasts: immediate, intelligent, factual, convenient . . . Contact News that meetsthe ear. We helpthem find the employees they need with our Job Bulletin Board, aired in cooperation with the Michigan State Employ- ment Security Commission. We cover their meetings from Kiwanis Clubs to Canning Con- ventions, from Union Halls to the Economic Club. Detroit businessmen make important decisions every day. Decisions about life insurance, cigarettes, automobiles, clothing -you name it. If you want to talk to Detroit businessmen, talk to WKNR (or your Paul Raymer man).

WKNR KIVORR BROADCASTING CORPORATION THE STATION THAT Mrs. Fred Knorr, Walter Patterson, President Ex. V. P. & Gen. Mgr. KNOWS DETROIT Represented nationally by the Paul H. Raymer Co.

BROADCASTING, May 25, 1964 23 TIGER LINE INC. ®` ------A/RFRE/GNT- 5-11/0.

Dear Shipper:

This letter is addressed to you and any other man in your firm who cares how, where and why the company's money is spent. Whether he is your comptroller or purchasing agent, he believes the old axiom, "a dollar saved is a dollar earned," and does something about it. You should be aware of the fact that huge chunks are gouged out of your company's travel budget whenever you or your personnel fly on any of the Big Three airlines. The record shows that American, TWA and United Airlines include excessive and totally unnecessary amounts in the price you pay for your airline tickets. A few facts and figures will prove my point. Consider this: United Airlines will fly you from Los Angeles to Honolulu for $100. That same airline charges you no less than $145.10 to fly you from Los Angeles to New York, yet the distance to New York is 4% less than it is to Honolulu. Furthermore, the cost of flying over water is at least 5% higher, according to our extensive experience, than it is to fly over land. Based on these figures, it is at least 9% cheaper to fly you from Los Angeles to New York than it is to fiy you from Los Angeles to Honolulu. Knock 9% off of the $100 you are charged for your trip to Hawaii, and your fare becomes $91, the amount you and your employees should be charged for that flight from Los Angeles to New York. How come? Since United flies you from Los Angeles to Honolulu for $100, we have every reason to believe they make a profit on your trip. If they are making a profit, are they then arbitrarily discriminating price -wise against the passenger who flies on the Los Angeles to New York run? Consider this: In 1957 TWA would fly you from Los Angeles to New York for $80. They now charge you 81% more for that same transcontinental flight than they did seven years ago! Why? Because, we believe, from 1947 to 1957 they had to meet the competition of the independent airlines; had to meet that $80 price cross -country. But once the independent non- skeds.were knocked out of the picture, the prices began to climb. Now the same trip costs you $145.10. Justified by rising costs? Nonsense! Today TWA is carrying a greater volume of passenger traffic at a far lower cost than they ever have in their history.

LOCKHEED AIR TERMINAL ®IURBANK, .CALIFORNIA A BROADCASTER-IT WILL INTEREST YOU!

-2 -

I have no criticism of the comfort, service, safety and efficiency offered by these passenger airlines. Quite the contrary; I praise them for their impressive accomplishments. But these accomplishments add further weight to my arguments that you have a right to expect from them a more realistic and equitable price on the tickets you buy for yourself and your personnel. Why are we interested? Simply because these excessive and unnecessary charges, paid by you for airline passenger transportation, provide money used by these passenger airlines to subsidize their cargo flights. Mr. Alan S. Boyd, Chairman of the Civil Aeronautics Board, said in a speech on February 14, 1964, "The Big Four (these are the four largest passenger airlines in the domestic United States) lost more than $20,000,000 in all -cargo operations during the year ended September 30, 1963." Later in the same speech Boyd said, "We do not propose to ignore the losses incurred as a result- losses which are now being paid for by the passenger." We value your business and we value ours. We want to see both your business and ours continue to operate in a climate of clean and healthy American Free Enterprise. Therefore, we are calling your attention to these facts. We will continue to keep you up to date regarding our efforts to correct this unhealthy condition which now exists in the passenger airline industry. I'd like to know if others feel as I do - that it is not in the public interest for a public utility, which these airlines are, to overcharge one segment of the airline-using public in order to underwrite the costs of another segment of the airline -using public. If the present rate structure prevails, you will continue to pay far more for your airline passenger service than you will ever save in subsidized cargo rates. Please drop me a line and let me know what you think about these obvious overcharges which are draining your personnel transportation budget.

Sincerely,

Robert W. Prescott President

Public For additional information Relations please D e , artment conta -The Flyin_ Tiger Line, I LOOK Mr. Magoo, that's who. He isn't young, and he's so near -sighted he barely knows where he's going -yet he's the most animated fellow we know. WHO'S For the last two Decembers he's scored a personal triumph in NBC-TV's JOINING full-hour Christmas Carol special, with a portrayal of Scrooge that was superbly drawn. What's more, the repeat posted a stunning 46 % share FLIPPER of audience and ranked in the Nielsen Top Ten. Now he's preparing The Famous Adventures of Mr. Magoo, a hilarious weekly series -produced in color especially for the new TV season. He plans to star as Gunga Din, Long John Silver, Cyrano de Bergerac and, in Snow White, all seven dwarfs. Clearly, Mr. Magoo is a man of parts. He'll beguile you on NBC -TV's Saturday night of hits: Flipper (7:30), The Famous Adventures of Mr. Magoo (8:00), Kentucky Jones (8:30), and Saturday Night At The Movies (9:00). Saturday is just one of the reasons NBC's fall schedule looks so good. (The other reasons are Monday, Tuesday, Wednesday, Thursday, Friday, and Sunday.) No wonder our '84 -'65 sales are ahead of previous seasons. No wonder that on NBC every single prime - time program - new or returning - has already attracted important sponsorship. Cook lo NBC for the host combination of news. entertainment and sports. 7NS1'a1limadca g May 25, 1964, Vol. 66, No. 21 How they'll split the $10 million

Independent studios will supply more prime -time shows next season as only Revue and 20th Century -Fox, of the majors, increase their total network output

The battle between independent film weekly half-hour while the independ- riously up- and -down nature of the busi- studios and the "majors" for bigger ents were picking up 90 minutes. ness. One year a firm can score well shares of the $10 million a week busi- In sales to the networks an average with three or four shows on the net- ness of supplying prime -time network half -hour represents approximately work and the following year it may be television programs is becoming more $65,000 a week while an hour produc- shut out or get no more than a re- intense. tion commands $120,000, or more, newal. The trend may work the other The majors are still out in front with though individual prices vary widely way, too-as shown most spectacularly a 2 -to-1 lead, but the independents are from program to program. this year by Fox TV's rise. Still other narrowing the gap. In the networks, Risky Business The rewards are companies seem to bolster their shares with schedules now virtually locked up not always immediate and the hazards slowly but dependably. for the 1964-65 season, five indepen- not always apparent. The cost of pro- Cited among current examples of the dents showed gains while two companies ducing half -hour pilots can run to individual fluctuations were Warner were accounting for all of the gains of $100,000 or more-a substantial risk, Brothers, which had a heyday on ABC - the majors. major for many companies, if the TV with its cycle of westerns and ac- Except for a dramatic rise by 20th pilots are unsold. Thus the immediate tion- adventure series a few years ago Century-Fox TV, from no prime -time rewards cannot necessarily be meas- but this past year had scant network network programing in the current sea- ured by the number of programs sold. success, and Danny Thomas Enter- son to four hours a week scheduled for To be taken into account, too, is the prises, which has grown steadily and next fall, the majors -those companies investment in pilots that didn't make is set with four shows in the 1964 -65 affiliated with motion picture studios or the grade. For every network sale, how- schedule (For a company- by -com- historically regarded as major network ever, there is the brighter prospect of pany listing of 1964-65 network pro- suppliers -would have sustained a net future renewals, daytime reruns and duction, hours and the extent of gains loss of more than four hours a week. domestic and foreign sales. or losses, see story page 29.). Even with Fox TV's surge, they lost a There is another hazard-the noto- A company with a resounding hit,

They sold networks 23 hours of weekly prime -time programs

Mr. Mitchell Shupert Mr. Burns Mr. Glenn Mr. Werblin

Most successful in selling prime - and the top salesmen responsible for tury-Fox TV; John Mitchell, vice time series to the three networks for selling them to the three networks president, national sales, Screen the 1964 -65 season were these five are David A. (Sonny) Werblin, Gems, and Norman W. Glenn, exec- top sales executives. On the record president of MCA TV, sales arm of utive vice president, programing, as it stands today their production Revue Studios; John Burns, vice United Artists Television. Produc- firms are responsible for 23 hours president in charge of sales for tion companies they represented were of weekly network time next year. MGM -TV; George T. Shupert, vice the leading creators of network The emmnanies nrnducina the shows president for sales. Twentieth Cen- shows set for next year.

BROADCASTING, May 25, 1964 27 HOW THEY'LL SPLIT THE $10 MILLION continued back, plus three new ones. Agency men seeking to pinpoint the basic reason for Revue's continuing such as Filmways with Beverly Hill- producers will be responsible for nine success sometimes wind up with an as- billies, can parlay the success into other hours of programing a week on the sessment that comes down to this: "Re- series -Filmways will have three on the three networks -more than twice the vue is a highly professional organiza- air next fall. In contrast, Desilu Pro- amount of either of the runner -up com- tion that knows 'what the common ductions is dropping from three shows panies, MGM -TV and Fox TV. Re- man wants' -and accordingly produces to one, with The Lucy Show back but vue's total is a half-hour more than in programs that get ratings." not Greatest Show on Earth and 1963 -64, when it led with 81/2 hours, MGM -TV shares the runner -up spot Glynis. but is considerably short of its peaks with Fox TV in 1964 -65 with four While the ups and downs are often of former years. In 1957 -58, a total of hours a week of network shows, unaccountable, some agency program 131 hours of weekly programing orig- though MGM slipped from its perch the sources feel that the performance of inated from Revue, and in 1962 -63 of five and a half -hours for 1963 -64. production companies in "following Until the last three years, MGM -TV had not been a consistently strong fac- through" on their series-not only pro- in network area, so its perform- ducing excellent pilots but making sure tor the Cubans on 'Today' ance since then has represented a turn- that each episode comes up to the pilot's about. Four of its programs from 1963- standards becoming increasingly im- -is NBC -TV said its May 20 To- 64 have been dropped-Eleventh Hour, portant in generating and maintaining day show featured exclusive films Harry's Girls, The Lieutenant and the "up" momentum. Several agency of Cuban exiles undergoing spe- laimie McPheeters. sources noted that both networks and cial military training at a secret Screen Gems is another example of agencies are paying more and more at- base in Central America. the cyclical nature of the network pro- tention to the selection of a series' ex- The films were taken by NBC graming business. SG sold a total of ecutive producer and producer as well News cameraman Gene Broda, two hours of prime -time shows to the as the director and writer. who, along with correspondent networks in 1957 -58 but steadily in- Hired Talent "For instance," one Richard Valerian, discovered the creased its share until by 1962 its pro- executive said, "this year 20th Century- base, and, after several days of grams aggregated six hours of weekly Fox has hired new people with lots of discussions, finally were permitted network time. By 1963 -64 the figure talent. I think this accounts to a large by the commander of the Cuban had dropped to four hours and for degree for Fox's upsurge." unit to photograph the operation 1964 -65 it will decrease to three hours. Both "ups" and "downs" are some- providing no names or faces were SG's number of programs drops from times traced to psychological factors: used. seven to six. Four of its current shows If a company gets have been renewed hot, its success at- The films were used on the To- for next season and tracts more three have been buyer interest. If it has a day program after they arrived dropped- Grindl, Re- protracted digo and Route 66. run of bad luck, however, in New York only an hour be- the psychological Warner Unchanged Warner influence can speed forehand. Broth- its downhill slide. As one agency man ers will have two network programs put it, "networks and agencies tend to next fall -both on ABC -TV-for one lose confidence in companies that come hour of time, the same figure as this up with few winners over a period of total was 111/2 hours. season. The veteran one -hour 77 Sun- time." Star Customer Much of Revue's set Strip is being dropped and WB is The one production company that output traditionally is placed with NBC - substituting two half -hour series-No better than any other seems to with- TV, and this fall will be no exception. Time for Sergeants and Wendy and Me. stand the vicissitudes of time and the Six Revue programs will be on NBC - Desilu and Four Star, companies that network planners is Revue Studios. It TV, three on ABC -TV and one on often are considered "major" television remains consistently and indisputably CBS-TV. producers though not affiliated with the kingpin of the prime -time network Only one Revue -produced series will large motion picture studios, have not suppliers. not return from the current season - made appreciable strides in the past For 1964 -65 Revue and its associated Arrest and Trial. Seven others will be few years. Desilu goes from three programs to one, while one of Four Star's three has been renewed- Burke's Law on ABC - TV and a new program The Rogues, TvQ's April report by age being introduced on NBC-TV. United Artists Television goes into Total Age Groups 1964 -65 with four programs on the net- Audience 6-11 12 -17 18-34 35-49 50+ works, the same as this season, though Rank Program TvQ TvQ TvQ TvQ TvQ TvQ the time it will represent (three hours) 1 Bonanza (NBC) 56 67 70 49 49 54 will be down 30 minutes weekly from 2 Beverly Hillbillies (CBS) 53 84 64 45 42 49 3 The Fugitive (ABC) 48 39 52 59 44 42 1963 -64. Three of its current shows 4 Disney World of Color (NBC) 46 68 54 38 37 44 have been renewed and it adds a half - 5 Andy Griffith (CBS) 44 62 40 37 43 45 hour production, Gilligan's Island. 5 Combat (ABC) 44 63 54 39 38 34 Independent companies generally, 7 Dick Van Dyke (CBS) 42 62 50 40 38 32 7 Red Skelton (CBS) 42 71 41 34 36 41 though not unanimously, have made 9 Saturday Night Movies (NBC) 41 42 49 43 37 35 gains for the fall. Such organizations 10 Gunsmoke (CBS) 39 53 36 30 35 47 as Filmways, Danny Thomas Enter- Copyright Home Testing Institute, Inc., 1964 prises, Jack Chartok, Bing Crosby Pro- The TvQ rating is percentage of those familiar with a program who term it one of their ductions and particularly Richelieu favorites Productions have expanded their repre- sentations on the networks. Plautus

28 DEAD STORY) BROADCASTING, May 25, 1984 '11r,= .-_ -.,J== Here's how production firms divided fall's network shows

Revue Productions again leads the Bewitched, Johnny Quest, The Farm- Family, ABC -TV. Total: one and list of production companies obtain- er's Daughter, ABC -TV. Total: one -half hour. Up one -half hour. ing prime -time slots on the networks three hours. Down one hour. Goodson -Todman: What's My for 1964-65. The following com- United Artists TV: The Fugitive, Line, To Tell the Truth, Password, pilation shows the programs and Patty Duke, Outer Limits, ABC -TV; CBS-TV. Total: one and one -half number of weekly hours for each Gilligan's Island, CBS-TV. Total: hour. Down one and one -half hours. company and compares the hourly three hours. Down one-half hour. Warner Brothers Television: No totals with those for the fall of 1963 Bing Crosby Productions: Bing Time for Sergeants, Wendy and Me, (feature films and irregular programs Crosby Show, Ben Casey, ABC -TV; ABC -TV. Total: one hour. Same are not included). Slattery's People, CBS-TV. Total: as last year. Revue: The Virginian, Kraft Sus- three and a half hours. Up one -half Jack Chertok Productions: My pense Theater, Bob Hope Show, 90 hour. Favorite Martian, Living Doll, CBS - Bristol Court, Jack Benny Show, Al- Danny Thomas Enterprises: Wal- TV. Total: one hour. Up one -half fred Hitchcock Hour, to NBC -TV; ter Brennan Show, ABC -TV; Bill hour. Wagon Train, Broadside, McHale's Dana Show, NBC -TV; Gomer Pyle, Desilu: The Lucy Show, CBS -TV. Navy to ABC -TV; The Munsters to USMC, Andy Griffith, CBS-TV. Total: one -half hour. Down one and CBS-TV. Total: nine hours. Up Total: two hours. Up 30 minutes. one -half hours. one -half hour from last season. Plautus Productions: The Defend- In addition, the following pro- MGM -TV: Mr. Novak, Dr. Kil- ers and The Nurses, CBS -TV. Total: grams are owned and controlled by dare, The Man From U.N.C.L.E., two hours. Down one hour. the networks themselves: Flipper, NBC -TV; Many Happy Re- Four Star Productions: Burke's CBS -TV: Gunsmoke, Perry Ma- turns, CBS -TV. Total: four hours. Law, ABC -TV; The Rogues, NBC - son, CBS Reports, World War I, Down 11/2 hours. TV. Total: two hours. Down one Rawhide. Total: four and one -half 20th Century -Fox TV: 12 O'Clock half -hour. hours. Down one -half hour. High, Voyage to the Bottom of the Richelieu Productions: Cara Wil- Selmur Productions (owned by Sea, Peyton Place, ABC -TV; Daniel liams Show, The Reporter and Baileys ABC) : Combat, Mickey. Total: one Boone, NBC -TV. Total: four hours. of Balboa, CBS -TV. Total: two and one -half hours. Up half hour. Up four hours. hours. Up two hours. NBC-TV Productions: Bonanza, Screen Gems: Hazel, NBC -TV; Filmways: Beverly Hillbillies, Pet- Kentucky Jones. Total: one and one - The Flintstones, Donna Reed Show, ticoat Junction, CBS -TV; Addams half hours. Up one -half hour.

Productions, on the other hand, has New York could we find a place to to produce two -hour TV programs ac- dropped one series, Espionage, but con- produce this ?" In Hollywood, he noted, ceptable to NBC -TV, he said, "we tinues with The Nurses and The De- "the tank on the Paramount lot will think we know how to do it." Plans are fenders for next season. give us exactly what we need." being made to produce 26 of these two - The cross -country trek of the produc- hour shows in the initial series. tion crews of The Defenders and The The other proposed series are: Coro- Nurses was the result of a strike of net Blue, an adventure series written by Pilots may put New York local 829 of the United Larry Cohen; The Scientist, a dramatic Scenic Artists Union against the East series based on the exploration of new Plautus in Hollywood Coast TV Series Producers Association, frontiers in science, created and written of which Plautus is a member. These by Al Rubin, and DE 273. There are programs, the only East Coast series as yet no network commitments for Two New York-based TV programs still in production for the current sea- any of the new programs, Mr. Katz were being produced in Hollywood last son, were accordingly moved West for said, adding that because of the close Defenders The Nurses. week -The and as long as might be necessary. Settle- relationship between Plautus and CBS - one - But the visit turned out to be a ment of the strike on May 15, after a TV, which broadcasts both The De- show only operation and everybody two -week work stoppage (BROADCAST- fenders and The Nurses, that network concerned will return to New York this ING, May 18), permits these series to would probably be given first chance at week. return to New York. them. However, Plautus Productions, pro- Complications Asked why not stay ducer of the two series, intends to be West, Mr. Katz said permanently in the 'Mickey Mouse' expands back in Hollywood this summer to the people working on the two series all make pilots for four new series which, live in New York; their children are in Buena Vista Distribution Co., New if sold, will be produced in the film school there; to move the productions York, which handles the distribution capital. away would be very disrupting and, of Walt Disney Productions' syndicated have the now that the strike has been settled, "New York just doesn't Mickey Mouse Club, announced last for these shows," such a move is not necessary. facilities we'd need week that it will "expand" the program The four pilots which Plautus will Arthur Joel Katz, executive vice presi- -formerly on network TV -by fea- dent of Plautus and producer of The make this summer in Hollywood in- turing "a number of fresh and exciting said in Hollywood last Tuesday clude three one -hour programs and one Nurses, personalities" next season. (May 19). He noted that one of the two -hour anthology series which, after proposed programs, DE 273, is set on its TV showing, can be put into the- It said 64 new segments have been a destroyer escort in action during atrical distribution, Mr. Katz said. Re- filmed. More than 100 stations carry World War II and asked, "where in minded of the failure of Revue Studios the program. 29 BROADCASTING, May 25, 1964 BROADCAST ADVERTISING SRO signs being hung some radio salesmen TV have too much at the networks todn CBS -TV leads in reported prime -time fully sold

shows with 21; ABC -TV has 14, NBC -TV has 11

CBS-TV is in a sold -out position in Reporter at 10 -11 have some advertis- 21 of the 34 weekly prime -time shows ers, but also have time available. for next season. The fall sales situa- Saturday has the most programs par- tion at the other networks is less clear, tially available of any night on the CBS but it is known that ABC -TV now has schedule, though Gunsmoke at 10 -11 14 programs fully sold and NBC -TV at is fully accounted for. least I1 -in addition to partial sales Details on the other networks' sales and a number of contracts that, at all pace are more difficult to come by. networks, are being kept undisclosed NBC Sales NBC -TV already has for competitive or other reasons. blocked out as fully sold to advertisers According to reports available last these 11 shows: Walt Disney, Bill week, the 21 CBS -TV programs already Dana and Bonanza (all on Sunday); fully sold represent 131/2 hours. The Bell Telephone Hour (Tuesday, 10 -11 remaining 13 programs account for p.m.); Wednesday Night at the Movies; Hazel and Kraft Suspense - - - . 101/2 hours, but all except two pro- Theater on -ItÄMI18 grams, CBS Reports (Wednesday, Thursday; the Bob Hope Show, Jack 7:30-8:30 p.m.) and The Great War Benny and Jack Paar on Friday and (Tuesday, 8 -8:30 p.m.), have at least Saturday Night at the Movies. Nearly some sponsorship. The count of pro- half of these shows have a single adver- grams and hours covers the 7:30 -11 tiser; they include Kraft Foods, Chrys- p.m. periods. ler Corp. (Bob Hope), Chevrolet (Bo- On Sunday, Living Doll and Joey nanza), the Bell System, and Procter & Bishop at 9 and 9:30 respectively, are Gamble (Bill Dana). half sold -the former to American To- Mr. Novak, International Showtime bacco and Bishop to Bristol- Myers. All and Dr. Kildare, all established shows of the Monday lineup has full sponsor- on NBC, are reportedly virtually SRO. ship except Slattery's People -a new Jack Benny, which moves from CBS - entry at 10 -11 p.m.- which, nontheless, TV, has Miles Labs and State Farm Mu- has Drackett, Philip Morris and Miles tual Insurance; Gillette has placed con- Laboratories apparently lined up as ad- siderable business on the Wednesday vertisers. It still has time open. two -hour movie block-its purchase rep- Red Skelton (Tuesday, 8:30 -9:30) resents one hour a week: Chevrolet has is sold out as is Petticoat Junction at half of the new Man from U.N.C.L.E. 9:30 -10. Each end of the night, how- (Tuesday, 8:30- 9:30), Timex has half ever, has holes-in The Great War of Kentucky Jones, Libby, McNeil & Ours move clients, not paper. I hat., preceding Skelton and in The Nurses Libby has half of Mr. Magoo; Mattel because they represent a short list, (10 -11) . Latter has considerable time Toy has half of Flipper (all Saturday). they really know their stations, the available, though it has Brown & Wil- In other sales reported, Coca -Cola markets, the competition. Metro Radio liamson for an alternate weekly half - and Gerber Foods are in 90 Bristol Sales has the highest ratio of salesmen hour and Noxzema for a one -minute Court, a new 90- minute situation com- per station in the industry...and we weekly participation. edy of three 30- minute segments al ways will!To a harried timebuyer,this on Except for CBS Reports, which has Monday (7:30 -9) means a complete presentation, backed and Liggett & Myers its usual slowness in that same with concise research on these leading attracting adver- night has half of Alfred stations: WNEW, NEW YORK; KLAC, LOS tisers at this early period in the selling Hitchcock at 10-11. A N C EL ES;WIP,PH ILADELPHIA;W H K,CLEVE- season, Wednesday night is a sell out. American Tobacco has two minutes LAND; WCBM, BALTIMORE; K @BC, K Thursday has two out of five programs in each of the movie blocks (Wednes- SAS CITY; WDRC, IIARIFFORD. with time still available: The Munsters day and Saturday nights) and a third at 7:30-8 and The Defenders at 10 -11 of The Rogues at 10-11 on Sunday; ales (though the latter program has only 15 Colgate -Palmolive and Glenbrook Labs have participations -gar+OFFICES:NEW minutes open). Friday's new The En- in Dr. Kildare; YORK.CHICAGO,BOSTON, PHILADELPHIA.ST. LOUIS, DETROIT, tertainers at 8:30 -9:30 is sold out as Speidel is in TW3. National Biscuit LOS ANGELES AND SAN FRANCISCO. is the next half -hour's Gomer Pyle, has less than a third and Miles Labs is USMC. Rawhide at 7:30 -8:30 and The a participant in The Rogues which is

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BROADCASTING, May 25, 1964 31 virtually SRO. The show with the most Password; Reynolds Metals and Philip limns said it will appeal to the full time available is NBC -TV's Daniel Morris in The Baileys of Balboa; Al- commission and to the courts if neces- Boone, one of a few programs with less berto, Philip Morris, General Foods sary. than half of its time now committed. and Noxzema in The Entertainers; Gen- Examiner Abner E. Lipscomb said Last week NBC -TV reported that eral Foods in Gomer Pyle, and White- few people in the U. S. have iron and Block Drug Co. had bought participa- hall, P &G and American Tobacco in vitamin deficiencies-the famous "tired tions in Paar, International Showtime Gunsmoke. blood" -and still fewer suffer from and the Johnny Carson Show in addi- tiredness, etc., because of such deficien- tion to The Huntley -Brinkley Report cies. Mr. Lipscomb's order said effec- (Monday- Friday, 7 -7:30 p.m.). Faults found tiveness claims for Geritol liquid and ABC's Picture ABC -TV was reluc- tablets in the future must be restricted tant to pinpoint advertisers for the new to the symptoms that might be helped season. It -like the others -has a in Geritol ads by the contents of Geritol. The order number of sales it is not ready to dis- also stated that its advertising must close fully. Armour business represent- clearly show that these symptoms usu- ing an estimated $5.5 million for 1964- FTC examiner cites ally have other causes outside of Geri- 65 is reportedly in this category. tol's effectiveness. truth deficiencies in Earlier reports have indicated that Mr. Lipscomb also found ' several ABC -TV's Donna Reed Show is sold other advertising claims for Geritol mis- out (Campbell Soup and Singer Co.), therapeutic claims leading or false. The Williams house as are Bewitched (Quaker Oats and agency, Parkson Advertising Agency Chevrolet), Bing Crosby Show (Lever Inc., New York, was also cited in the Bros. and Lincoln -Mercury), Lawrence A Federal Trade Commission hear- order. (J. B. Williams, Whitehall ing examiner last week ordered J. B. Welk Show The admonition in Geritol's adver- Drug and other participa- Williams Inc., York, to "stop mak- and Block New tising to "check with your doctor" for tions); Ozzie and Harriet (American ing false therapeutic claims" for its Ger- "iron -poor blood" also was sharply cri- Gas and Colgate; My Three Sons itol line. The order was contained in an ticized by Examiner Lipscomb. He (Quaker Oats and Hunt Foods), Pey- initial decision and is not final. Wil- charged that Williams admitted spend- Place Two (Brown & Wil- ton -Part ing 90% of its advertising liamson, Clairol and Contac); Broad budget in television and the (Consolidated Cigar and Contac); remaining 10% in side print, leaving nothing Farmer's Daughter (L&M and Clairol); for ads directed to the medical McHale's Navy (R. J. Rey- profession. "If respon- Combat, dents Oldsmobile and Warner -Lam- really expected consumers to nolds, consult bert); Fugitive, Patty Duke Show their physicians . . . it would (Breck, Sterling Drug and General seem reasonable that respondents would Mills), and No Time for Sergeants have devoted some of their advertising (L&M and Schick). budget to convince the medical profes- Previous reports placed Consolidated sion of the merits of Geritol," Mr. Cigar and Oldsmobile in Wendy and Lipscomb said. The implication of the Me; American Tobacco in Walter advertising, he said, was that "the Brennan Show; Clairol in Peyton Place consumer need merely buy Geritol and -Part One, and Pepsi -Cola in Jonny wait for the promised improvement." Quest. ABC -TV has refused, however, Williams, meanwhile, was "amazed" to corroborate these reports. by Mr. Lipscomb's findings. The firm SRO On CBS-TV, here are the said the decision "completely disre- sell -out positions, showing advertisers gards the testimony of internationally and the programs sold: Kellogg and recognized medical experts who have Toni in My Favorite Martian; White- stated that Geritol is a safe and effec- hall, Lever and P. Lorillard in Ed Sul- tive treatment for tiredness due to iron livan Show; Bristol-Myers and Lever in deficiency." Candid Camera; J. B. Williams, Amer- 'Lem' for 'ReaLemon' According to the Television Bureau ican Tobacco and Kellogg in What's of Advertising, Geritol's The "ReaLemon Reel," per- TV advertis- My Line ?; R. J. Reynolds and White- ing for 1963 was $171,229 in spot and formed by an animated cartoon hall in To Tell the Truth; Toni and $3,921,500 in network. character pub- General Foods in I've Got a Secret and named Lem, will General Foods in Andy Griffith Show; licize products of Chicago's Rea - Lever and General Foods in The Lucy Lemon Co. on 21 TV stations in NL &B realigns department Show; General Foods in Many Happy 15 markets beginning today (May Returns; Lever, Whitehall, and Alberto- 25). Lem will appear in 1 -min- Needman, Louis & Brorby, Chicago, Culver and Philip Morris in Red Skel- ute and 20- second spots. Another last week reported it has reorganized its ton Hour. animation, "The Sweeper," will creative department into three client Also, Procter & Gamble in Petticoat be featured in 10- second ID's. group divisions, each of which integrates Junction; Kellogg and R. J. Reynolds ReaLemon is using the Reel's copy, art and broadcast functions. in The Beverly Hillbillies; P. Lorillard soundtrack for 30- second spots The reorganization was made by Cur- and P &G in Dick Van Dyke Show; running at the rate of 30 a week tis Berrien, executive vice president of General Foods and P &G in Cara Wil- on 232 CBS Radio stations. creative services, who rejoined the liams Show; Armstrong, American Mo- Jam Handy, Detroit, produced agency earlier this year. The heads of tors and Ralston in Danny Kaye Show; the commercials. ReaLemon ad- the three new divisions are Albert A. P &G, Sterling Drug, American Tobacco vertising is handled by Lilienfeld Klatt, creative director, and Harold and Bristol -Myers in Perry Mason; and Co., Chicago. Kaufman and Donald J. Dickens, both R. J. Reynolds and Bristol -Myers in associate creative directors.

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BROADCASTING, May 25, 1964 33 Is young adult a market myth?

Burnett's Dr. Banks cites new consumer spending said it seems that while "age of family head is significant for furniture and housing, marital status is more sig- data which indicates the young adult family is nificant for the purchase of automobiles. Family size affects the purchase of over -rated as the primary target for marketers washers and dryers but not the purchase of TV sets, stoves and refrige- rators." Is the so- called "young adult" family bigger families buy more than do the The BLS has a committee of experts over -rated as the prime marketing smaller families. from outside the government to ex- target? He observed that the new data show amine special studies drawn from the Possibly yes, based on preliminary that "although expenditures rise as we study of consumer expenditures, Dr. study of new consumer spending data move from the single person to the 3- Banks said. The agency also has asked recently released by the Bureau of to-5 person households, expenditures budget funds for special tabulations. Labor Statistics, according to an agency in eight of the cases drop when we "Although it is not possible for the research specialist, Dr. Seymour Banks, move on to the families containing 6 -or- bureau to initiate any special research vice president of Leo Burnett Co., Chi- more persons." This last group, he work until their general purpose tabu- cago. He spoke Friday in Toledo noted, tends to be more nonwhite and lation program is completed in 1964," before the Ohio Association of Broad- with lower income. Dr. Banks continued, "they are not casters. One broad assumption-the higher adverse to someone now developing a The prime market targets may really their income, the more people buy- detailed research proposal. I would like be the head -of- family age 35 -to -44 and to suggest such a committee be formed 45 -to -54 groups, he indicated, in which to recommend research into the best family size and income tend to hit their way of clustering demographic data." respective peaks. Dr. Banks felt that a "substantial ad- He urged formation of a committee vance in our evaluation of audiences to recommend research into the best can come from additional data." He way of using the data gathered by the also felt that "the demographic way of BLS during its Survey of Consumer Ex- looking at audiences can be improved penditures for 1960 -61. by research." This survey was conducted in 66 In his opinion, "In three to five years, cities chosen to be representative of all we can move from these one -way slices urban places in the U. S., Dr. Banks to cross -tabulation or life -cycle stages." explained. Approximately 10,000 fam- However, Dr. Banks said, "since the ilies and single consumers were asked results of this research are not going to recount their expenditures for items to be available for several years, let's go of food, housing, clothing, medical and ahead with our current data. We will personal care, transportation and other all benefit considerably from the avail- things used in daily living. Ultimately ability of good demographic data for the data will be reported in consider- broadcast audiences on a local as well able detail but for the present Dr. Banks as on a national scale." confined his study to 11 broad classifi- Burnett's Banks Dr. Banks dream: the day when the cations of expenditures. Are buyers aiming right? ideal rating report will read, "8:30 p.m. Young Vs. Old Dr. Banks said that -station xxxx- 25,000 cases of ready - the new data on family expenditures stands up pretty well under the new to -eat cereal, 10,000 quarts of beer and when observed on the basis of age of data, Dr. Banks said. 25,000 cartons of filter cigarettes; sta- family head appear to refute the popu- Dr. Banks noted that the BLS infor- tion wYYY- 30,000 cases of ready -to- lar assumption which highlights the mation shows important interrelation eat cereal, 8,000 quarts of beer and young household. "In fact," he ob- of three elements of demographic data 32,500 cartons of cigarettes." served, there is "similarity in total spend- -income, family size and age of house- ing levels by product category among hold head. He suggested that "we Tobacco research approved the 25 -34 and 55 -64 groups for insur- might increase the benefits of such data ance, food, tobacco, alcoholic bever- by dealing with them in clusters -say A $1.5 million research project to ages and personal care items." income and presence of children. This make cigarette smoking safe was in- The BLS data, Dr. Banks said, shows type of classification scheme is known cluded in a $5.2 billion agriculture ap- that with one exception (household as life cycle typologies." propriation bill approved by the House furnishings and equipment) "families Recalling a study by M. M. David and sent to the Senate last Wednesday where the head of household is between in the December 1962 issue of the Jour- (May 20). the ages of 35 and 54 purchase at higher nal of the American Statistical Associa- Congressmen from tobacco -growing rates than do the younger families." tion which used various family and areas, however, said this appropriation Dr. Banks reported that his initial economic data in an effort to predict was no substitute for a large project study of the new data also shows that purchases, Dr. Banks observed that the they are backing. A measure to provide another broad assumption comes study indicates "that no single aspect of more than $10 million in federal funds through with a few holes in it but not demographic data is universally appli- for tobacco research has been tied up quite so badly as the "young" family cable." in the House Rules Committee (BROAD - theory. This is the assumption that the Age Vs. Marital Status Dr. Banks CASTINO, May 18).

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I ABC OWNED RADIO STATIONS S WABC NEW YORK KQV PITTSBURGH WXYZ DETROIT WLS CHICAGO KGO SAN FRANCISCO KABC LOS ANGELES new policy might not bring on restrictive Liquor ads have legislation and whether he believed self - Clutter subject regulation had any merit. To the latter question Mr. Sanger said he favored unsteady future self-regulation and said broadcasters are of code meeting best able to determine their own advertising policies. Alcohol control group Review Board joins Another exchange of letters followed NAB's Code in which, it was also learned distillers, NAB, against last week, may act to limit program Mr. Sanger explained just what WQXR's liquor sponsors were doing with the time WQXR's liquor ad plans credits and billboards they had purchased in March. Mc- Kesson & Robbins is advertising wine Broadcasters and distilled spirits and liqueurs, he said, and Schenley A wide- ranging discussion of the manufacturers received a fresh reminder Industries Inc. "is using the time for "clutter" problem on television occu- last week that broadcasting hard liquor goodwill advertising for the company pied a portion of the first day's agenda advertising is frowned on. without reference to any specific brand of the Television Code Review Board, name." The National Alcoholic Beverage meeting in Washington last Thursday Control Association Inc., whose member And, Mr. Sanger continued, "the and Friday. states account for almost $1.3 billion station's policy [to accept hard liquor The board was expected to take some in liquor sales annually, made public a advertising for broadcast in late even- action on Friday (May 22) to inhibit resolution adopted by its board which ing time] is the same as was originally the amount of time taken up by pro- calls on distillers not to advertise on announced." gram credits and billboards. It has un- radio and television. In other comments to Representative der consideration a proposal by Code The resolution was, short of congres- Harris, Mr. Sanger wrote: Director Howard H. Bell that credits sional action, "the most important de- Hard liquor advertising on the air be limited by counting all or part of velopment on the whole subject," Robert should be handled with discretion, as them against the commercial time maxi- W. Coyne, president of the Distilled WQXR has done. mums in the TV Code. Spirits Institute, said Thursday (May "We think it is difficult to have Any action of the TV Code Review 21). industrywide rules," he said when asked Board must be approved by the tele- Adoption of the resolution puts the whether WQXR's hard liquor policy vision board, which is scheduled to beverage control association in line with should be made "industrywide criteria." meet in Washington next month. views of the distillers association and He felt that, "Each station must assume At its meeting last Thursday, the re- the National Association of Broadcast- the responsibilities of management and view board: decide what is best for the station and ers, both of which have recently reaf- Supported Mr. Bell's proposal that community firmed their belief in their own self -reg- it serves." a scientific advisory committee be ap- ulatory codes, which prohibit broadcast WQXR believes self -regulation by pointed to assist the code authority in advertising for hard liquor products. individuals in broadcasting is "prefer- passing on commercials claiming scien- Meanwhile, WQXR New York, which able to restrictive legislation or govern- tific validity. The committee will be set off the controversy when it an- ment regulation." named soon. nounced last March that it would accept The station's liquor ad policy was Heard George L. Bartlett, manager liquor ads after 10:30 p.m. daily ex- made for itself and not "as a general of the engineering department of the cept Sunday, has not reversed this de- rule to be followed by the industry." National Association of Broadcasters, cision. However, two distillers which Mr. Sanger also emphasized the im- report that the question of loud com- had planned to advertise hard liquor on portance of "the manner in which the mercials will be "re- examined" to take WQXR have settled for institutional ad- advertising is handled and the context into account present day techniques and vertising or liqueur promotion. of the commercial announcements." practices. Moreover, WQXR apparently would Approved expansion of the New carry hard liquor ads if it had time York code office by authorizing the hir- available, acording to a letter written to ing of two additional editors, one senior Representative Oren Harris (D- Ark.). and one junior. Stomach machine on TV The letter, dated March 30 but released Approved details of the "Zeal for series of only last week, answered a Seal" campaign which is designed to

. . The Warner- Lambert Pharma- questions about the WQXR advertising acquaint the public with the meaning to ceutical Co., Morris Plains, N. J., policy which the congressman put the of the code. station in a letter he wrote March 23 through Ted Bates, New York, to the clutter problem, and made public at about that time has started a spot TV campaign In addition the board heard reports on government (BROADCASTING, March 30). for Rolaids antacid mints which affairs, cigarette advertising, monitoring, In his reply to Representative Harris, features a new machine for meas- a central commercial chairman of the House Commerce uring stomach acid. code membership, office, research projects and Committee, wQxR's executive vice presi- According to Warner -Lambert, clearance dent and general manager, Elliot M. the "Telemeter" picks up elec- piggybacks. Sanger, said, "We would hope that the tronic signals from a tiny trans- Also to be examined is a system of action of our station, which occupies an mitter swallowed by the patient. handling and processing complaints and almost unique position in radio, should The signals are then tracked me- violations. not cause Congress to be concerned at chanically on a chart. The Rol - The system is designed to inform sub- this time." An antiliquor ad bill had aids spot TV campaign is in scribers, agencies and advertisers of the just been introduced in the Senate and major markets in the eastern U. S. steps to be followed by the code author- Representative Harris had inquired ity. It will also indicate which elements whether Mr. Sanger thought wQXR's will be made public.

BROADCASTING, May 25, 1964 (BROADCAST ADVERTISING) 37 tention." A $1 billion year in radio's future? In response to a question on radio programing, Mr. Bunker said there is RAB'S ED BUNKER PREDICTS IT WILL HAPPEN BY 1967 a growing trend by radio stations to change their format in an attempt to Ed Bunker, president of the Radio quarters that it is all right to advertise reach new segments of the audience. Advertising Bureau, said on a May 17 a product that can be sold legally. He noted that many stations have been on broadcast that radio has a "glowing. Mr. Bunker said the RAB's stand forced by competition to turn to a spe- is each ad- glittering" future, predicting that it will cigarette commercials that cialist format that appeals to a partic- become a $1 billion business by 1967. vertisement should be considered indi- ular group of listeners. Mr. Bunker discussed a wide range vidually on its own merits. He also ex- Mr. Bunker also stressed radio's sales cigarette of topics while appearing before a panel pressed the opinion that the punch and new "golden age" in a of newsmen on WABC New York's industry's self -regulatory code for ad- speech last Tuesday (May 19) to the WABC Radio Press Conference. He vertising will cause some changes in Advertising Club of Washington, which have little noted that radio broadcasters handled commercial placement but was celebrating Radio Day. $700 million in business during 1963, effect on announcement content. and he said that radio's popularity is Improved Measurements Mr. Bun- growing rapidly- taking back ground ker said that there is a great need for im- lost to television during the early years provements in current methods of radio Commercials of the newer medium. audience measurement. He said rat- Of radio's progress he said: "We are ings are being overused and /or used in production ... very, very healthy and we're growing at incorrectly. He predicted that radio re- an increasing, and accelerated rate, at search of the future will deal more Listings include new commercials be- the moment." He also predicted a suc- with demographic characteristics. He ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercials, production manager, agency with its account executive and production manager.

FilmFair, 1040 North McCadden Place, Holly- wood 38. California Oil Co., Denver (Chevron stations); two for TV, live and animation on film. Agency: White & Shuford, Denver. Max Factor & Co., Hollywood (cosmetics); one for TV, live and graphics on film. Placed direct. First National Bank of Chicago, Chicago (banking); three for N, animations on film. Agency: Foote, Cone & Belding, Chicago. McDonald Systems Inc., Chicago (drive -ins); two for TV, live on film. Agency: Tilds & Cantz, Los Angeles. Abbott Laboratories, North Chicago (Sucary0; two for TV, live on film. Agency: Tatham -Laird, Chicago. Colgate -Palmolive Co., New York (Soaky soap); one for TV, live and animation on film. Agency: Ted Bates, New York. Goodyear Tire & Rubber Co., Akron, Ohio (tires); one for TV, live on film. Agency: Young & Ribicam, Los Angeles. Ed Bunker (I), RAB president, was Kaselow, 'New York Herald Tribune'; Chicago Tribune, Chicago (newspaper): three questioned on the state of radio and Al Salerno, 'New York World -Tele- for TV, live on film. Agency: Foote, Cone & Belding, Chicago. its future on WABC New York's 'Radio gram', and Hal Neal Jr., president of Champion Papers Inc., Hamilton, Ohio (paper); Press Conference' by (r to I) Joseph ABC -owned radio stations. one for TV, live, animation, stop motion on film. Agency: Needham. Louis & Brorby, Chicago. cessful future for FM. stressed that it is not enough to know Southwestern Bell Telephone Co., St. Louis (telephone); five for TV, animation on film. On a more somber note, Mr. Bunker how many people are listening, and he Agency: Gardner Advertising, St. Louis. said that the number of radio stations added: "What you have to know is who in the U. S. has reached a "super -sat- they are, relate them back as individ- Pepper Sound Studios Inc., 51 South Florence, uration" level with about 5,000 (AM uals who are doing the listening, be- Memphis 4. and FM) outlets. "I'd like to think cause no longer do households listen Life Service Stations, Salt Lake City (service station): one 60 for radio, jingle. Hub Atwood, that our can take care these economy of to radio." He also said that future ra- production manager. Agency: Bench Advertising, some day, but at the present time it's dio research will probably cost much Salt Lake City. Robert L. Young, account execu- not doing it. I mean on the record, a more, but will "bring many -fold the tive. good many stations are losing money." monetary rewards." Associated Brewing Co., Detroit (Pfeiffer beer); He stressed, however, that the key to Mr. Bunker said broadcasters should three 60's for radio, jingle. Bud Smalley, production manager. Agency: Simons -Michelson Co., station success is the "human element." try to avoid commercial clutter, be- Detroit. Mort Zieve, account executive. Discussing the controversial subjects cause a station's advertising loses its Niagara Cycle Massage, Saginaw, Mich.; one of cigarette and liquor advertising, Mr. impact if it is too crowded on the pro- 60 for radio, jingle. Gerald Clement, production Bunker said he thinks that the guiding gram schedule. He said he thinks the manager. Placed Direct. forces in these issues will be moral and clutter on radio is less irritating than Aqua -Pens, Salt Lake City; one 60 for radio, iingle. Ernie Bernhardt, production manager. legal, rather than financial. He noted that on television, because "radio Agency: Bailey and Associates, Salt Lake City. that there is strong opinion in many doesn't demand 100% of people's at- Arlo Bailey, account executive.

38 (BROADCAST ADVERTISING) BROADCASTING, May 25, 1964 You Ain't Seen NO "Numbers" Until . NATCH, you've already got all the market local Advertising Club, won over recent years - and rating numbers in your files for the fab- the astonishing number of people on our staf f- ulous Fargo-Moorhead area -but there are lots of the number in our News Department -the num- other figgers that really mean a great deal more ber of adult programs -the number of people when you're picking radio stations in this area. in our Farm Department, and other things that So we've published a little folder that gives a lot explain the adult preferences in the great Red of others. Such as the number of awards from our River Valley. Ask PGW for a copy! WDAY 5000 WATTS 970 KILOCYCLES NBC

FARGO, N. D.

Air-PETERS, GRIFFIN, WOODWARD, INC.. Exclusive National Representatives

BROADCASTING, May 25, 1964 39 amend existing rules against double Let each be billings to prohibit the presentation of any document that falsely states the Seatbelt schedule amount actually charged by a station judged alone for broadcast time (BROADCASTING, The American Safety Equip- March 30). Comments were also asked ment Corp., licensee of Hickok on the applicability NAB of the proposed seatbelts, has begun a television suggests case -by -case rule changes and nine interpretations schedule in five New York cities of practices that would be banned. promoting children's safety har- approach to double billing; Comments on the proposal were due nesses and auto seatbelts. The today (Monday). prepared by opposes proposed FCC rules campaign, Norman The GAB told the commission in Brett Associates, Hempstead, some cases the broadcaster is forced to N. Y., is noted as the "opening The National Association of Broad- double bill "to stay competitive rate - wedge" of American Safety casters "does not believe there exists wise with the local newspaper or ad- Equipment's extended customer any need or justification" for the FCC's vertisers...." The Georgia association campaign for auto safety prod- proposed rules prohibiting double bill- said that it is necessary to take action ucts. ing practices. against the practice, but that it wished Seatbelt sales have been boost- The NAB opinion took the form of the broadcast industry would have done ed in the past few years by an a letter from its president, LeRoy Col- so. extensive public service campaign lins, to the commission. The associa- The NAB said it has called the dou- sponsored by the Advertising tion suggested that if the FCC has a ble billing practice to the attention of Council. Television support alone complaint against "any licensee, the its members and all licensees "with for the traffic safety campaign is have appropriate procedure would be a direct strong admonitions against" it. But the estimated to risen from $11.8 confrontation between the commission association said the FCC's "rulemaking million in 1961 to $16 million in and such station on the basic issue of impugns the integrity of broadcasting, 1963. character." is unwarranted by the facts, and should The Georgia Association of Broad- be dismissed." casters, also commenting, took a more mello approach. The GAB said, how- NBC -TV reports new orders beginning May 31 ever, that "we urgently request that any and running through the summer. The campaign, rules adopted against double billing be NBC -TV last week reported more aimed at teen -agers, reportedly is enforceable against newspapers, dis- than $4 million in daytime sales, for the the largest TV schedule ever used by RCA to promote tributors, manufacturers and others 1964 -65 season. The network also re- its transistor radio batteries. Agency who can be involved, not just broad- ported confident response to changes for RCA is casters." in its daytime J. Walter Thompson, New schedule and listed 10 York. The commission's proposal would major new daytime orders: Derby Foods, through McCann -Erickson, Chi- General Mills, Minneapolis, through cago; Heublein, through Fletcher, Rich- Doyle Dane Bernbach, New York, will ards, Calkins & Culligan on color Holden, New York; use a spot and network TV saturation Colgate -Palmolive, through Ted Bates, campaign to introduce its new Snacks. New York; Block Drug Co., through Matthew J. Culligan, board The spots, featuring a French theatrical Sullivan, Stauffer, Colwell & Bayles, chairman and president of the troupe, will be placed on children's and New York; National Biscuit Co., family Curtis Publishing Co. and former programs. through Kenyon & Eckhardt, Bates and NBC execu- M -E, New York; Aluminum tive vice pres- Co. of America, though Ketchum, Macleod & Agency appointments ... ident, said Grove, Pittsburgh; last week that Kenner Products he expects Manufacturing Co., through Leonard H. H. Meyer Packing Co., Cincin- M. Sive & Associates, color televi- Cincinnati; nati, appoints Kircher, Helton & Collett sion to ex- Campbell Soup Co., through Needham, Inc., that city, to handle advertising and pand and Louis & Brorby, New York; General promotion of Partridge meat products. eventually at- Foods Corp., through Foote, Cone & tract many Belding, New York; and Brillo Mfg. Rayette Inc., St. Paul, has appointed categories of through J. Walter Thompson, New Smith /Greenland Inc., New York, to advertisers York. handle advertising for Aqua Net hair that have not spray and other hair products. yet gone into broadcasting. Business briefly ... Gravymaster Co., New York Mr. Culligan, also a former manufacturer instant general corporate executive and Champion Spark Plugs, through J. of gravy and season- ings, has appointed director for the Interpublic Group, Walter Thompson, Detroit, and Chrys- Chirurg & Cairns, New York. Gravymaster's spoke before the Advertising Club ler International, through BBDO, De- media schedule includes spot radio of New York. He said he does troit, have purchased sponsorship on in about six major markets. not think that the increase in WRUL New York to broadcast the In- color TV gross billings will dianapolis 500 mile race on May 30 to time Block Drug Co., Jersey City, N. J., "come at the expense of Europe, Africa and Latin America. the print has appointed Cunningham & Walsh, media." Rather, he predicted a RCA Electronic Components and De- New York, as its agency for Pycopay bright future for all advertising vices, Harrison, N. J., will use a sched- toothbrushes, effective July 1. Televi- media. ule of minute spots on Walt Disney's sion billings for the account last year Wonderful World of Color on NBC -TV totaled nearly $400,000.

40 (BROADCAST ADVERTISING) BROADCASTING, May 25, 1964 Like everything in Kansas, it's BIG. The Fleming Company's Topeka food distribution center covers 258,000 square feet. Fleming has 6 such food distribution centers, serving its voluntary grocery chain of 800 supermarkets in 8 states. Sales volume of these stores in 1963 totalled $428,505,000, up 15.16% over '62. "It's just Mid -America on the grow," says President Ned Fleming. You can be BIG in Kansas if you come in with a BIG concept -and with the Q lat one medium that's big enough to get the job done -WIBW. WIBW RADIO is Kansas #1 Radio Station. WIBW TV gives dominant day and night time coverage in the Fleming "home country." Buy them both and you're IN in RADIO AM FM TELEVISION Kansas. Ask Avery- Knodel for the BIG picture. Topeka, Kansas A division of Stauffer Publications Represented nationally by Avery- Knodel

BROADCASTING, May 25, 1964 41 L. A. ad women give their Lulus

Maryellen Flynn, copywriter for Doyle Dane Bernbach, Los Angeles, received a Lulu award from the Los Angeles Advertising Women for a one- minute TV commercial for Laura Scud - der's corn chips. It was judged the best TV spot entered in the LAAW's annual competition for the best crea- tions of western advertising women. The award was made Thursday (May 21) at the organization's 50th anniversary banquet, at which Miss Flynn also was presented with Lulu statuettes for a magazine advertisement for Lawry's spaghetti sauce and an outdoor.' poster for Orbach's store in La Mirada, Calif. Her three trophies made her the top Lulu-winner of the year. Janet Boden of BBDO, San Fran- cisco, won two certificates of merit in Agency executives take to the campus the local -regional TV class for one - minute and eight- second commercials for MJB coffee. A one -minute spot for Executives five Chicago ad- -r) William Hyer, broadcast from (L Max Factor's "Once Upon a Red" lip- agencies spoke to students supervisor, Foote, Cone & Belding; vertising stick brought a certificate of merit in and - Alden Grimes, vice president, Camp- of marketing management radio the national TV category to Cynthia a 12- bell- Mithun; vice TV advertising during May Robert Shirey, pres- Lawrence of Carson/ Roberts, Los 13 seminar at Indiana University, dent and general manager, Kenyon Angeles. Bloomington, as a part of the educa- & Eckhart; David Lockwood, vice tional services program of the Amer- president and executive art director, No Lulu awards were made for radio commercials, ican Association of Advertising Agen- D'Arcy, and Karl Vollmer, vice but three agency ladies received certificates cies. president, Young & Rubicam. of merit: Janet Marie Carlson, Klosterman Inc., Los Angeles, for a straight commercial for Santa Maria Savings; Lynn Medberry Free- man, Carson Street, touched on auto ownership at /Roberts, Los Angeles, for NAFMB releases FM homes. NAFMB said the percent- a straight commercial for Seibu Stores, age of FM homes owning two or more and Orva Huff Smith, Phillips- Ramsey, data on auto buyers automobiles - 13.8% - approximates San Diego, a double award for a humor- the non -FM homes with no automo- ous spot and a jingle for the First Na- FM sales pointers are now being dis- biles- 13.3 %. In single -car ownership, tional Bank. tributed by the National Association of FM homes represent 57 %, non -FM FM Broadcasters to promulgate Pulse homes 54.3 %. data provided NAFMB during the Na- tional Association of Broadcasters' con- ABC -TV sold out vention (BROADCASTING, April 6). A Rep appointments ... series of research bulletins will be is- for Olympic trials sued on product categories to member WMIN Minneapolis, WMIL-AM -FM stations. The reports also will be made Milwaukee, KOAH Duluth, Minn., and ABC -TV has obtained full sponsor- available to advertisers and agencies. uxx Provo, Utah: Savalli /Gates, New ship for its exclusive coverage this sum- The first bulletin underscores the car York. mer of the U. S. Summer Olympic buying potential of the FM audience. KOL -AM -FM Seattle and KSJB James- team trials, as well as three U. S.- NAFMB cites Pulse data showing FM town, N. D.: Vernard, Torbet & Mc- Russian track meet telecasts. homes purchasing 58% of all new auto- Connell Inc., New York. mobiles in the 1962 through 1964 mod- The network has scheduled 13 tele- WAYS Charlotte, N. C.; WAVZ New el years, and 67% of medium -priced casts, from July 3 to Sept. 19, covering Haven, Conn., and WSPR Springfield, and luxury cars sold in the same period. 171 hours of programing. Mass.: Robert E. Eastman & Co., New FM homes, the report states as repre- York. Sponsors are Florida Citrus Commis- senting 56.6% of all homes intending sion, through Campbell-Ewald, Detroit; Wwno Pa.: to purchase a new car within the next Erie, Weed Radio Corp., Goodyear Tire & Rubber Co., through New 12 months. The Pulse study, according York. Young & Rubicam, New York; Lever to NAFMB, was conducted from No- KEzU Rapid City and KGFX Pierre, Brothers, through BBD&O, New York; vember 1963 through February of this both South Dakota: Spot Times Sales, P. Lorillard, through Lennen & Newell, year in the top 10 markets. New York. New York; Mobil Oil Co., through Ted Other Pulse material supplied by KsAL Salina, Kan.: Mid -West Time Bates, New York and WTS Pharmaceu- NAFMB, whose bulletins are available Sales, Kansas City, Mo., as regional rep- ticals, through Charles W. Hoyt, New at its New York office at 45 West 45th resentative. York.

41 (BROADCAST ADVERTISING) BROADCASTING, May 25, 1984 TV TAPE DISTINCTION AT WOC

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The Most Trusted Name in Television THE MEDIA Salant still wary of NAB position SPELLING OUT OF PAY -TV POLICY FALLS IN TV BOARD'S LAP

The television board of the National tion is still suspect since the associa- home -wired or wireless. Association of Broadcasters was faced tion has not completely ruled out the "2. NAB feels that the public should last week with one of the stickiest ques- possibility of seeking such legislation. be made aware of damage to the public tions it has encountered since Prepara- Citing Mr. Collins's remarks that the interest inherent in pay TV. tion H. NAB is not committed to a policy of "3. NAB will implement its opposi- The question is: Does its anti -pay- seeking legislation to prohibit pay TV, tion in specific ways as determined by TV policy, adopted last January, in- Mr. Salant observed: the Future of Television in America clude the use of federal legislation to "This falls very considerably short of Committee and the staff in joint action. ban wired pay TV as well as broadcast stating an NAB commitment not to "4. This committee working with the pay TV? seek such legislation. In fact it seems staff has made no determination to seek That the subject is going to be a to me that what you are writing is that government action to prevent or control matter for the TV board to decide was at this point the NAB has no commit- wired pay TV, and we are not seeking acknowledged by LeRoy Collins, pres- ment one way or the other. If this is such. so, then my original statement is ident of NAB, last week. Mr. Collins's ac- "5. The committee has determined to curate, for CBS parts company remarks were made in a statement fol- from seek legislative and FCC regulation of that position as well." lowing the receipt of a pointed letter CATV in the public interest as a part CBS, Mr. Salant repeated, has been from Richard S. Salant, CBS vice pres- of the nation's over -all communications committed since 1958 not seek gov- to policy. ident and special assistant to the pres- ernment protection against wired pay ident, in response to an earlier letter TV. "6. This whole area of concern and from Mr. Collins to Mr. Salant. Also, the CBS official continued, an- interest will be subject to the further The Collins-Salant- Collins exchange other area of conflict between the net- consideration of the TV board in its began two weeks ago when the NAB work and NAB is contained in the fact forthcoming meeting." president attempted to correct Mr. Sa- that NAB affirmatively does seek gov- The bulk of Mr. Salant's May 19 let- lant's impression that the NAB policy ernment protection against CATV, ter is taken up with a review of the is to seek legislation to bar pay TV. while CBS has not yet formulated a view generally accepted by broadcast- Mr. Salant made this assumption in a position in that field. ers, including members of the NAB speech to CBS affiliates earlier this Collins's Observations Mr. Salant's boards, that the NAB had indeed taken month and told them that the network reply to Mr. Collins is being published a position to seek legislation to ban pay was opposed to seeking government in the NAB Highlights, which goes to TV, whether over -the -air or over wire. protection against pay TV on wire the association's membership. This is "I confess," Mr. Salant said, "that (BROADCASTING, May 11). being done at Mr. Salant's request. Fol- on the basis of the evidence available to Two weeks ago Mr. Collins wrote lowing the Salant letter, this statement me, I was under the impression that the Mr. Salant and said the NAB had not by Mr. Collins is appended: NAB was prepared, if it saw fit, and taken a position on whether to seek "I think more has been made of this was authorized under the January 1964 federal legislation against pay TV; that issue than our differences deserve. television board resolution, to seek gov- any such understanding was a mis- `The NAB position adopted by our ernmental protection against wired pay reading of the action taken by the TV board regarding CATV and pay TV television." board last January (BROADCASTING, May and to which 1 have thus far and will Mr. Salant made three points in sup- 18). continue to give my support can be sum- port of this assumption: Last week, Mr. Salant told Mr. Col- marized as follows: The January television board meet- lins that the NAB's anti -pay -TV posi- "1. NAB is opposed to pay TV in the ing drew no distinction between over-

First session of the TV Code Board Mr. McCollough; Lawrence H. Rogers last Friday. Absent from the meetings with Clair R. McCollough, Steinman II, Taft Broadcasting Co.; Robert E. were the two other members of the Stations, as chairman took place last Schmidt, KAYS -TV Hays, Kan.; Alfred code board, Douglas L. Manship, week in Washington. Here (I to r) are R. Schneider, ABC; Ernest Lee Jahncke WBRZ-TV Baton Rouge, and George six of the nine members in session Jr., NBC. A seventh, Roger W. Clipp, B. Storer Sr., Storer Broadcasting Co. last Thursday: Joseph H. Ream, CBS; Triangle Stations, joined the board (see page 37).

44 BROADCASTING, May 25, 1864 the-air pay TV and wired pay TV. Mr. Collins's speech to the NAB convention made no distinction between NAB to expand its radio services the two types of pay TV; "it clearly stated its opposition to all pay television The National Association of Broad- service: in the home whether wired or wireless." casters is cranking up a new service An investigation of moneysav- Not only were they lumped together, for radio stations that is at once ing practices, including automation. Mr. Salant added, but "there was no in- fuller and more The NAB will also explore the pos- dication that the opposition to one intensified than sibility of convincing the FCC to might, or would, involve different prin- in the past. loosen its rigid engineering personnel ciples, from the opposition to the other." The specifics requirements. The assumption that the NAB was of the plan NAB's fall radio program clin- on record in behalf of legislation if have to be ics will be followed up by sending need be against pay TV was widely held. hammered out program ideas to all radio members. "A number of NAB members and, in- at the NAB A high- powered public relations deed, members of the NAB board, were board meeting campaign designed to build radio's similarly under the impression, as I was, in Washington image. that no distinction had been drawn by next month, An increase in "communications the NAB between over- the -air pay tele- but the broad and publications." vision and wired pay television," Mr. Mr. Taylor outlines were A standard radio measurement Salant said. discussed by Sherri) Taylor, NAB's service growing out of the work of He also called attention to the state- vice president for radio, in a speech the joint NAB -Radio Advertising Bu- ment by Robert Sarnoff and Robert E. before the Ohio Association of reau methodology study steering Kintner, chairman and president, respec- Broadcasters in Toledo last Friday committee. tively, of NBC, in a letter last March to (May 22). Mr. Taylor dubbed the Mr. Taylor in his speech stressed released generally all personnel and service "Operation Genny " con- the new importance and sales power April which referred -a (BROADCASTING, 6) traction, Mr. Taylor said, for regen- of radio and said "Operation Genny" federal to the NAB's "advocacy" of eration. Highlights of the five -point is geared to these new "upbeat times." legislation against pay TV by wire or over the air and their statement that "unlike NAB, we have not thought it appropriate in principle to oppose wired is a proposal to bar pay TV in any form the door on the drop -in proposal when pay TV." in that state. The campaign was initi- it refused to reconsider its decision to Mr. Salant concluded by saying: ated by California movie exhibitors who reject seven short- spaced VHF alloca- "And so, I find some comfort in the fact drummed up enough support to insure tions (BROADCASTING, Dec. 30, 1963). that I was in good and reliable com- the question on the ballot. But New Horizons, in asking the company in my understanding of the NAB "Now in case we sound like cry- mission to institute a rulemaking to position. The thought occurs to me that babies," Mr. McLeod went on, "I want drop channel 10 into Jacksonville, con- the fault was not wholly ours, but may to reiterate our willingness to compete tended that the impact of its earlier have been inherent in your own words in the marketplace." But, he added, pleadings had been "lost in the morass and the words of the NAB minutes, as that he is worried about getting a fair of the complex drop -in proceeding." well as subsequent action or inaction." shake from the broadcasters. New Horizons said the `only objec- Network Bearing Gifts? On the "There is," he said, "a section of the tion" to the channel 10 allocation other side of the continent, in Seattle, broadcast code that says 'An obligation throughout the drop -in proceedings was an official of Subscription Television exists to fairly present both sides of voiced by the Association of Maximum Inc., which plans to commence wired any and all controversial issues having Service Telecasters, which normally op- pay TV in Los Angeles and San Fran- political significance.' ... I'm scared to poses all proposals for short- spaced as- cisco this summer with baseball games death that some broadcasters with spe- signments. as basic programming, indulged in some cial interests such as networks, CATV Reason for Drop-in The commis- irony about the whole Collins -Salant and /or special psychopathic tendencies sion had rejected the drop-ins on the dialogue. induced by prolonged security ... just ground they would stunt the growth of Robert F. McLeod, executive vice might turn their heads when the pro- UHF television. But New Horizons said president of STV, told Washington State gram director says, 'Do we give a fair that the two VHF stations in Jackson- Association broadcasters last Thursday shake to the pay -television question' ?" ville are unable to meet the total tele- (May 21) that "Mr. Salant did a lot of vision needs of northeast Florida and backing and filling repudiating the NAB that a UHF outlet could not meet the position for CBS." Drop -in sought for need for a third service. The STV official, claiming that Mr. New Horizons said its engineering Salant echoed the theatre owners "party ch. 10 Jacksonville studies show that a UHF station in line," expressed skepticism about "CBS Jacksonville would be hampered by cov- bearing a free -enterprise, go-to-it boys erage limitations and could not compete banner." The FCC was asked last week to with the existing VHF stations. The Now that the association has adopted resurrect its VHF drop -in proposal as petition noted that a UHF station op- an anti -pay TV attitude for wire as it applies to channel 10 in Jacksonville, erated in Jacksonville on channel 36 well as over-the -air broadcasts, Mr. Fla. from 1953 to 1957, then went dark McLeod asked, will the broadcasters The request was made by The New after accumulating an operating loss in maintain a policy of fairness in telling Horizons Telecasting Corp., which, as excess of $1.25 million. their audiences about the California ref- a would -be applicant, has long urged the And that station, New Horizons said, erendum? commission to drop channel 10 into had the advantages of competing with Scheduled to be placed on the Cali- the Jacksonville market. only one VHF station and of having full fornia ballot in the November election The commission last December closed network service from NBC and partial 45 BROADCASTING, May 25, 1964 service from ABC. "suffers from myopia" in urging that tensions to stations that have had a final A construction permit for a UHF all interim operation applications be license denial. station on channel 36 is now held by dismissed. In addition to Radio Eleven Ten, the Rust Craft Broadcasting Co. A rule - In asking that the commission deny interim applicants are Oak Knoll Broad- making to substitute channel 17 for the Topanga -Malibu petition, Radio casting Corp., Goodson -Todman Broad- channel 36 is pending. According to Eleven Ten said that KRLA'S 1110 kc casting Inc., California Regional Broad- New Horizons no construction has been facility must not go unused for the long casting Corp., and Crown City Broad- started on the station. period of time it will take to select a casting Co. New Horizons also cited the need for permanent licensee. A long period of Radio Southern California last week a primary outlet for all three television nonuse would invite neighboring coun- also entered the cross -fire of written op- networks in the area. It noted that tries to make use of the frequency, Ra- positions and asked the commission to ABC, which now lacks a primary af- dio Eleven Ten said. deny the pleading by KCJH Arroyo filiate in Jacksonville, has said it would Topanga -Malibu had argued that the Grande, Calif., that 17 of the 19 regu- not affiliate with a UHF station there commission could not process the five lar license applicants for 1110 kc Pasa- interim applications without violating because of the low rate of set conver- dena be dismissed. Kern. had charged sion. a rule requiring 30 days to lapse before that the applications were in violation New Horizons is headed by Harry W. action is taken on an application. It of the FCC's freeze on new station ap- Bennett Jr., former New York adver- also charged that an interim operation plications. in Pasadena would prejudice applica- tising man who now lives in Jackson- KCJH is owned by Christina M. Ja- tions for a regular license in another ville. Mr. Bennett is the father -in -law cobson and Leslie H. Hacker, who are location (BROADCASTING, May 11). of Senator Edward Kennedy (D- Mass.). one of the 1110 kc Topanga- Malibu last week protested applicants, but would locate the frequency in Arroyo commission that the agency's ac- to the Grande. tion extending the life of KRLA, under More comments former licensee Donald R. Cooke, to July 1, would also prejudice its appli- Changing hands on KRLA case cation for a new station in Topanga, Calif. The applicant told the commis- ANNOUNCED sion that continuance of "the deleted The following sales of station interests were reported last week Radio Eleven Ten Inc., applicant for KRLA operation is per se recognition of subject to FCC approval: an interim operation of KRLA Pasadena - need for a 1110 kc operation at Pasa- Los Angeles, last week told the FCC dena." Topanga -Malibu also doubted KJAY Sacramento, Calif.: Sold by that Topanga-Malibu Broadcasting Co. the commission's authority to grant ex- Ort Lofthus to Robert W. Dumm for $350,000. Mr. Dumm in 1959 sold KROY Sacramento. KJAY is a 500 w daytimer on 1430 kc. KTUC, KFMM(FM) Tucson, Ariz.: we Marrow the risk Sold by C. Van Haaften, Ben L. Lash and Robert Lebsock to Cote Realty Co. for $315,000. Cote Realty is owned by for both John J. and Joseph L. Cote and Chester E. Finn, who also have interests in WKLC St. Albans, W. Va., and WOHP buyer and seller Bellefontaine, Ohio. KTUC, established in 1926, is a 250 w daytimer on 1400 kc. KFMM was started in 1954 and is Hazards and opportunities are both present on 99.5 me with 7.2 kw. Broker: Blackburn & Co. when a media property changes hands. KOWN Escondido, Calif.: Sold by Our job is to provide the facts needed to do Julia C. Owen to Alan Skuba and Dean business ... facts plus the insight gained Kiner for $100,000. Mr. Skuba is gen- by many years of experience. Not to avail eral manager of KAVR Apple Valley, Calif., and Mr. Kiner is chief engineer yourself of our services could prove costly. of that station. Both will move to Es- Consult Blackburn. condido and assume active management. KOWN is 250 w fulltimer on 1450 kc. APPROVED The following transfers BLACKBURN & Company, Inc. of station interests were among those approved by the FCC last week (for RADIO TV CATV NEWSPAPER BROKERS other commission activities see FOR THE NEGOTIATIONS FINANCING APPRAISALS RECORD, page 115). WORY WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Gary, Ind.: Sold by George James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph M. Whitney and group to Gary Post Jack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Tribune for $262,500 and agreement Joseph M. Sitrick Hub Jackson John G. Williams Bank of America Bldg. RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. not to compete. FCC granted sale early F Ederal 3 -9270 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. this year (BROADCASTING, Jan. 6), then Financial 6 -6460 CRestview 4 -8151 set it aside to consider complaints by WWCA Gary and WLOI -AM-FM La Porte,

46 (THE MEDIA) BROADCASTING, May 25, 1964 Ind. In making the grant last week, the CATV just as newspapers entered ra- will appear on the legislation panel commission denied the opposing peti- dio and radio broadcasters entered tel- with Miss Yolanda Barco, Lewis I. tions. Chairman E. William Henry and evision (CLOSED CIRCUIT, May 18). Cohen, Jack Cole and Jack Matthews. Commissioner Kenneth A. Cox dis- Commissioner Robert E. Lee will ap- Thursday, June 18: Technical ses- sented. WGRY, established in 1950, is pear as a a participant in panel on UHF sion, "Looking Ahead," moderated by a 1 kw daytimer on 1370 kc. television with Robert G. Weston, his William K. Headley; Commissioner engineering assistant, WHYE Roanoke, Va.: Sold by Joseph June 18. Ford's speech; UHF session with Program highlights Com- Mullen and Thomas A. Aheron to for the five -day missioner Lee and Mr. Weston. Justin W. Dove, Edwin L. Doyle and convention, as announced last week by Homer L. Quann for $147,000. Messrs. the association: Friday, June 19: closed session for NCTA members. Doyle and Quann are employes of Sunday, June 14: Grand opening WSVA- AM -FM -TV Harrisonburg, Va.; Mr. at convention exhibit hall and closed Dove is a Harrisonburg businessman. meeting of the executive committee. Mr. Mullen is the majority owner of WAIR -AM -FM Winston-Salem, N. C. Monday, June 15: Chairman's re- Deal is closed WHYE is a daytimer on 910 kc with 1 port; panel discussion on community kw. service, "More in '64," with Sanford in KTLA(TV) sale Randolph, moderator, and a panel on "System All -Band Conversion- Finan- Federal pay raise bill Golden West Broadcasters on Tues- cing-Appraising" moderated by Charles day (May 19) gave a E. Clements. check for $12 geared for House million to Paramount Pictures Corp. Tuesday, June 16: Symposium, and in exchange received title to KTLA in- A bill to raise federal salaries, "How CATV Can Be and Is Utilized (TV) Los Angeles. The transfer was cluding upwards of $8,000 more yearly by ETV," moderated by George J. approved the week before by the FCC for regulatory agency commissioners Barco; Commissioner Cox's speech; (BROADCASTING, May 18). It was the and salary boosts for 1.7 million other chairman's reception. second acquisition for Golden West government employes, was cleared for within the week. On Monday, GWB floor action by the House Rules Com- Wednesday, June 17: A major re- assumed control of Cable TV of Santa mittee last week. view of legal and legislative prospects Barbara (Calif.) Inc. The bill, HR 11049, is a slightly featuring J. Seibert Worley, chairman, Paramount officials said the KTLA scaled down version of an earlier meas- and including Robert L'Heureux, NCTA transaction would net the company $7.5 ure that was defeated in March (BROAD- general counsel; Joseph M. Stone and million in profits after taxes. CASTING, March 16). The new version George D. Webster on legal problems. Papers concluding the transfer were provides increases for congressmen, Messrs. Worley and L'Heureux also signed in the KTLA offices by Paul Rai- too. Sample raises: chairmen of the FCC and Federal Trade Commission, from present $20,500 to $29,000; commis- EXCLUSIVE BROADCAST PROPERTIES! sioners from $20,000 to $28,000; U.S. representatives and senators from $22,500 to $30,000. Other high level MIDWEST -Fulltime radio station with excellent area coverage employes in the commission and else- due to high power and low frequency. Equipment where in the federal government would both plentiful and in excellent condition. Will gross receive pay hikes averaging 16%. approximately $300,000 in 1964. Total price of $420,000 cash. Contact -John D. Stebbins in our Chicago office.

Cox, Ford to speak WEST -Moneymaking three station group with tremendous sales potential in fast growth markets. Heavy fixed at NCTA meeting assets including valuable real estate. Total price of $603,750 with 29% down and balance over eight years. Contact -John F. Hardesty in our San Three FCC commissioners and ex- Francisco office. perts on media, finance and education will be featured speakers at the annual convention of the National Community Television Association June 14-19 at the Bellevue- Stratford hotel in Phila- delphia. /¡ `/f . The NCTA, trade association of the ...iIi%/ community antenna television indus- iJJ/ INC. try, will offer panel sessions on techni- & ASSOCIATES, John P. Hardesty. President cal, financial, international and legal matters and a review of major regula- NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES tory activities on local, state and fed- WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO eral levels. 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. FCC Commissioner Kenneth A. Cox Executive 3.3456 DElaware 7.2754 Riverside 8.1175 EXbrook 2 -5671 will speak at the NCTA luncheon June RADIO TV CATV NEWSPAPERS 16. Commissioner Frederick W. Ford will speak June 18 and is expected to TL,u-e;wJ,. (re' r:1'/G;g predict that broadcasters will move into

BROADCASTING, May 25, 1964 47

Huddled in the empty vastness of San Fran- cisco's Cow Palace are some of the most experienced, knowledgeable and expert journalists in television. When this picture was taken some 10 months ago they were formulating their strategy and tactics for the big day - July 13 -when this huge auditorium will explode with a smoke -filled mass of banner - waving Republicans gathered in national convention to select their candidate for the next President of the United States. The seated figure in the foreground is immediately recognizable to many millions of Americans who watch THE CBS EVENING NEWS WITH WALTER CRONKITE. They know him as one of television's most distinguished reporters who has tracked down and come back with some of the biggest stories of the past two decades...who does his own leg -work and meticulously gathers the facts and figures... who has covered every national convention and major election since 1952. For the past four years Cronkite and his colleagues* have been plotting the coverage The plot of the great political events of 1964.They have delved into the history of Presidential candi- to inform dates, primaries, party platforms, election the campaigns and regional voting patterns until they know them virtually by heart.They form people the nucleus of the CBS News Election Unit, part of a- nationwide coordinated news organization of some 500 correspondents,reporters, political analysts and public opinion experts. During the weeks and months ahead they will present the most complete, accurate and informative pictures of the election process available to the television audience. If the scene above seems hushed and mysteri- ous -just wait till the political fireworks erupt on your screen in July. *CBS News. '(clockwise) CBS News Correspondent Walter Cronkite; CBS News Election Unit Editorial Director Bill Eames, Production Director Robert Wussler, Executive Producer Bill Leonard: CBS News Executive Producer Don Hewitt. WGMA again seeks reprieve

FCC disregarded own policy, Barry and Enright say; tie with NBC -Philco case asked

Jack Barry and Daniel Enright, pleading for reconsideration of the FCC's decision not to renew their WGMA Hollywood, Fla., last week told the commission that their rigged television quiz shows would not, under consistent FCC policy, disqualify then as licensees. The WGMA owners also said the WGMA case should not be decided until there has been a disposition of the NBC -Philco Philadelphia ch. 3 case. Shown shortly after concluding the vice president and general manager of Messrs. Barry and Enright also men- purchase of KTLA(TV) Los Angeles KTLA; Loyd C. Sigmon, executive vice tioned there should be new oral argu- from Paramount Pictures Inc. for $12 president and general manager of ments consolidating the two cases. This million are (l -r): Arthur M. Morten- Golden West; Gene Autry, Golden was based on the involvement of both sen, formerly director of television for West's board chairman, and Robert O. the WGMA owners and NBC in the Golden West Broadcasters and now Reynolds, president of Golden West. rigged quiz program affair. "It is difficult to see how or why the commission should decide one case without bourn, senior vice president of Para- Dec. 23, 1963). Mr. Mason leaves the considering the other at the same time," mount and president of KTLA, for the post of national sales manager of Gold- Messrs. Barry and Enright said. seller; Gene Autry, board chairman of en West Broadcasters' radio division to Messrs. Barry and Enright also in- Golden West Broadcasters, and Loyd assume his new position at KTLA. Mr. formed the commission that they plan Sigmon, executive vice president and Travalia comes to KTLA from the post to sell WGMA to a group of Hollywood, general manager of the GWB stations of head accountant for Transcontinent Fla., residents, including some station (KMPc Los Angeles, KSFO San Fran- Television Corp., New York. employes. It asked the commission cisco, Kvt Seattle and KEX Portland, The Santa Barbara CATV system not to act on the petition for reconsid- Ore., as well as KTLA, first TV station currently serves 3,500 customers in that eration without considering an applica- in the group), for the buyers. city with 140 miles of cable. Construc- tion for assignment of the WGMA license. KTLA has already started broadcast- tion of 40 miles of additional cable is The application is to be filed in "two ing the games of the Los Angeles An- scheduled for completion in September. or three weeks," according to station gels, also owned by an Autry group. The expansion program will cost $1.2 counsel. Other sports coverage will be added in million and will give the company a The commission ordered the nonre- the near future, according to Robert 20,000 -home potential in the Southern newal of WOMA's license on the grounds GWB president, who wit- O. Reynolds, California area. that Messrs. Barry and Enright lacked nessed the signing. "Within the limits GWB acquired of control Cable TV the character qualifications to be li- of our financial ability," he said, "KTLA of Santa Barbara early in the year censees following their participation in will become the sports station of South- (BROADCASTING, 6) Jan. from Harry C. the rigging of Twenty-One and ern California." Butcher, formerly majority stockholder, Tic Tac Dough, both NBC-TV quiz programs With its takeover of KTLA, Golden and others. Mr. Butcher retains 20% (BROADCASTING, April 20). The com- West has installed Arthur M. Morten- of the stock and the presidency of the mission action reversed a decision sen as vice president and general man- operation. The remaining 13.4% of by Hearing Examiner Elizabeth C. Smith. ager, Gordon Mason as general sales the stock is held by 19 residents of manager and Frank Travalia as busi- Santa Barbara. A Common Past Messrs. Barry and ness manager. S. L. (Stretch) Adler, The system serves its subscribers Enright maintained that the need for who has been manager of KTLA for the with programs of 10 stations-eight joint consideration of the WGMA and past three years, will stay with Para- from Los Angeles, one from Santa NBC -Philco cases was shown in Chief mount in a new executive assignment. Maria and the local Santa Barbara sta- Hearing Examiner James D. Cunning - Carlo Anneke, sales manager of the tion, KEYT(TV), With KCET(TV) Los ham's initial decision in the latter case. station until the change in ownership, Angeles to be added when that educa- Mr. Cunningham said the licenses for will remain in the KTLA sales depart- tional TV station begins operations on NBC's WRCV -AM -TV Philadelphia ought ment in an executive capacity. No other channel 28 in the fall. to be renewed, but charged that the changes in executive personnel are an- Golden West Broadcasters reportedly network's involvement with the quiz ticipated in the immediate future. paid more than $500,000 for its 66.6% show scandals is a "serious demerit" Mr. Mortensen joined GWB last De- interest. The FCC approved the trans- against license renewals (BROADCAST- cember in the newly created post of di- fer of the CATV's microwave systems ING, Nov. 25, 1963). rector of television (BROADCASTING, two weeks ago. Messrs. Barry and Enright noted

50 (THE MEDIA) BROADCASTING, May 25, 1964 Photo Synthesis

The Sales Managers of five Harrington, Righter & Parsons, Inc. offices - Robert Gilbertson, Frank Dougherty, Frank Rice, Carter Knight and Richard Gardner representing, non-respectively, Boston, Chicago, St. Louis, Atlanta and San Francisco-were in New York recently conferring on WMAL -TV's beefed -up Straw Hat Bonus Plan.*

A photographer who snapped the group at the Top of the Fair restaurant was given the following information when he attempted to identify them: The St. Louis man is at one end of the picture. The Boston man shares a hotel room with Gilbertson. Dougherty is not from Atlanta. Rice is in the center between the Boston man and the Chicago man. There is nobody at Gardner's right. Dougherty, at the extreme left of the photo, plays gin rummy with the St. Louis man. Gilbertson is sitting immediately to the left of Gardner. Reading from left to right, who are the five men in the photo and what city does each represent? Address answers to Puzzle #104, WMAL -TV, Washington, D. C. 20008. Puzzle adaptation courtesy Dover Publications, New York, N. Y. 10014

*We've gone whole hog to offer you more in '64. From June 1 to August 31, WMAL -TV's new "Straw Hat Plan" gives clients more exposure for their TV dollars, an increased share of the important Washington viewing audience without extra cost. See any H -R & P salesman. (In Hollywood it's Byington Colvig. He's on vacation and couldn't make the scene at the Top of the Fair.)

Puzzle adaptation courtesy Dover Publications, New York, N. Y. 10014. wmal-tv Evening Star Broadcasting Company WASHINGTON, D. C. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. SEE THE WORLD'S FAIR AND Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va. WASHINGTON, D.C., TOO Check these Authorized Famous RCA Microphones RCA Microphone Distributork Now available through local distributors for the one nearest you ALABAMA Birmingham Ack Radio Supply 3101 4th Avenue, South ARIZONA Phoenix Midland Specialty Co. 1930 North 22nd Avenue P.O. Box 6658 CALIFORNIA RCA BK -1A Hollywood Non -directional Hollywood Radio & Electronics, Inc. dynamic mike 5250 Hollywood Blvd.

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DISTRICT OF COLUMBIA Washington Electronics Wholesalers, Inc. 2345 Sherman Avenue, N.W. FLORIDA Jacksonville Southeast Electronics, Inc. 1125 Rosselle Street RCA BK-11A Bi- direc- RCA SK. 9A RCA SK -45B RCA SK-46 Bi- directional ribbon mike Non -dire tional Non -directional tionelribbon mike Miami dynamic mike dynamic mike Flagler Radio Co., Inc. 1068 West Flagler Street Tampa Thurow Electronics, Inc, Now you can get world-famous RCA microphones RIGHT OFF THE 121 S. Wafer Street SHELF -from local Authorized RCA Microphone Distributors. P.O. Box 1529 This is good news for broadcasters. No longer need you accept GEORGIA substitutes for your favorite RCA microphones in emergency Atlanta situations. RCA Microphone Distributors carry complete stocks Specialty Distributing Co. available for immediate delivery. Call your nearest RCA distribu- 763 Juniper Street, N.E. tor for fast service. ILLINOIS GET FULL TECHNICAL INFORMATION. CALL YOUR NEAREST Benton RCA MICROPHONE DISTRIBUTOR OR WRITE: RCA ELECTRONIC Lampley Radio Co. COMPONENTS AND DEVICES, DEPT. 451, 415 SOUTH FIFTH 452 East Church Street STREET, HARRISON, NEW JERSEY. Chicago Newark Electronics Corp. 223 W. Madison Street

The Most Trusted Name in Sound Decatur Klaus Radio & Electric Co. 370 E. Cerro Gordo

52 BROADCASTING, May 25, 1964 continued Winston -Salem that both their and the network's as- LaSalle Electronic Wholesalers, Inc. sociation with the quiz programs was 938 Burke Street Klaus Radio & Electric Co. prior to the FCC's rule against fraud- 1055 lit St. OHIO ulent contests. This should make the Peoria Cincinnati actions of NBC of as much interest to Klaus Co. Radio á Electric United Radio, Inc. 403 East Lake St. the commission as those of Messrs. 1314 Vine Street Barry and Enright, the two men said. Quincy Cleveland Klaus Radio & Electric Co. Radio & Electronic Parts Corp. Messrs. Barry and Enright said that 1101 Broadway 3235 Prospect Avenue it is "common practice" for the U. S. Salem Court of Appeals, Washington, to con- Laco Electronics OKLAHOMA 119 E. McMackin Oklahoma City solidate cases before involving common Radio Supply, Inc. questions of law. INDIANA 724 North Hudson Evansville Policy Question The WGMA owners Ohio Valley Sound PENNSYLVANIA argued that in their "... case the corn- 20 E. Sycamore Street Philadelphia mission has departed from the standards Indianapolis Raymond Rosen & Co. and policies which it has developed over Graham Electronic Supply Parkside Avenue and 51st Street 122 South Senate Avenue the course of many years." Messrs. Bar- Pittsburgh ry and Enright a number Cameradio Company cited of cases IOWA in Davenport 1121 Penn Avenue which the commission decided that Klaus Radio & Electric Co. Reading the activities of licensees, in fields other 311 E. 2nd St. George D. Barbey Co. than broadcasting, although of an illegal 333 North 4+h Street KANSAS or doubtful nature, did not reflect on their qualifications as licensees. Wichita RHODE ISLAND FCC Radio Supply Co. Providence One of these cases referred to was the 115 Laura W. H. Edwards Co. license renewal proceeding for Westing- KENTUCKY 116 Hartford Avenue house Broadcasting Co. after the price - Paducah fixing of Westinghouse Electric Corp. Paducah Electronics SOUTH CAROLINA 2601 Broadway Columbia "The commission gave little, if any, Dixie Radio Supply Co., Inc. weight to the fact that Enright's and MASSACHUSETTS 1900 Barnwell Street Boston Barry's improper behaviour was in no DeMambro Radio Supply Co., Inc. TENNESSEE way connected with, or reflected by, 1095 Commonwealth Avenue Chattanooga the operation of station WGMA. where- A. W. Mayer Company Inc. Radio & Appliance Distributors, Inc. as in granting the Westinghouse renew- 895 Boylston Street 1428 Chestnut Street als the commission relied largely on the MINNESOTA Memphis fact that its misconduct was not re- Minneapolis Bluff City Distributing Co. lated to its broadcast Lew Bonn Company 234 East Street operations," the 1211 LaSalle Street Nashville WGMA owners claimed. MISSOURI Electra Distributing Co. Butler 1914 West End Avenue NBC Henry Radio Co. to hold affiliate TEXAS 211 15 North Main St. Austin meetings next week Kansas City Hargis Austin, Inc. Burstein-Applebee Co. 410 Baylor Street 1012 McGee Street Dallas NBC will hold its annual meeting for St. Louis Sabine Supply Co. radio affiliates on June 2 and for tele- Elect. Interstate Industrial 8811 Carpenter Freeway vision affiliates on June 3 at the Beverly 2218 So. Jefferson Avenue Sound Engineering Co. Hilton hotel in Beverly Hills, Calif. NEBRASKA 4329 Belmont More than 400 executives represent- Omaha Forth Worth Sidles Company Scooter's Radio Supply ing 203 TV stations and 192 radio out- 7302 Pacific Street 100 South Freeway lets are expected to attend the meetings. NEW YORK Houston Robert W. Sarnoff, NBC board chair- Brooklyn J. A. Walsh Co. man, and Robert E. Kintner, president, National Radio Parts Distributing Co. 4301 Gulf Freeway will speak to both meetings. 572 Albany Avenue P.O. Box 1657 The dinner for affiliates will be held Buffalo Laredo Radio Equipment Corp. Guarantee Radio Supply Co. on June 3. Andy Williams will serve as 147 Genesee Street 1314 Iturbide Street host for the entertainment, which will New York Lubbock feature Jack Benny, Danny Thomas, Harvey Radio Company, Inc. R & R Electronics Supply, Co. the Osmond brothers, Jonathan Winters 103 West 43rd St. 1607 Avenue G and Roberta Shore. P.O. Box 1360 Milo Electronics Corp. Speakers at the convention will in- 530 Canal Street Walter D. vice Terminal- VIRGINIA clude Scott, executive Hudson Electronics Richmond 236 West 17th St. president in charge of NBC -TV; Wil- Radio Supply Co., Inc. liam K. McDaniel, executive vice presi- Rochester 3302 West Broad Street Masline Electronics, Inc. dent in charge of network radio; Emer- 511 Clinton Avenue, South WASHINGTON son Foote, board chairman and presi- Syracuse Seattle dent, McCann -Erickson Inc.; Mort Robert E. Priebe Co. W. E. Berndt Werner, vice president, programing, - Warren Street 2228 Second Avenue 635 55 South NBC -TV, and Robert L. Redd, executive NORTH CAROLINA WISCONSIN vice president, creative services, west- Durham Milwaukee ern division of Erwin Wasey, Ruthrauff Southeastern Audio Corp. Taylor Electric Co. 209 N. Gregson St. 4080 No. Port Washington Road & Ryan.

BROADCASTING, May 25, 1964 (THE MEDIA) 53 ation for daytimers has been pending since December 1962. It would allow FCC warms up before daytime -only stations in areas without an unlimited-time station to begin operating at 6 a.m. or sunrise, whichever is earlier. However, the measure has been criticized both by daytimers, who feel its August `freeze' it doesn't go far enough, and fulltime stations, who feel it goes too far. Besides scheduling the special meet- June meetings will be held to `consider' AM ings, the commission last week announced that, following its annual prac- freeze, clear channel matters, extended hours tice, it will bold no hearings or oral arguments in August. It will hold its statutory- required monthly meeting on The FCC served notice last week it not cause interference to other stations Aug. 31. Individual commissioners will hopes to clear the decks of some highly and did provide a first primary service be present during the month to handle critical -and long- pending- issues be- to at least 25% of their area. The pro- emergency matters and expedite routine fore its annual August hiatus. posal is also expected to provide for a business. Special meetings have been planned weeding out of stations in "overpop- on the AM freeze (June 8), clear chan- ulated" areas through mergers. nel matters (June 22) and extended Clear Channels The special meet- House passes budget hours of operation for daytime -only ing devoted to clear channels will in- stations (June 29). Commission officials volve a package of issues, including the cautioned, however, that the meetings major one of whether the commission for FCC and FTC are for consideration of -not necessar- will take the final step toward imple- ily action on-these matters. menting its September 1961 decision to The FCC will begin its fiscal 1965 Lifting of the AM freeze, imposed duplicate 13 of the 25 clears. The com- operations with a $710,000 budget in- two years ago (BROADCASTING, May 14, mission has received fifteen applications crease if the Senate approves the $16,- 1962), depends on adoption of new AM for II-A stations-which would operate 310,000 total budget passed by the allocations rules. The commission last at night as well as day-on eight of the House last week. year made far -reaching proposals that channels. asked for a $1 would affect the future of both AM and Pending before the commission, also, The FCC, which had won all but $300,000 of it, FM (BROADCASTING, May 20, 1963). are four proposed rulemakings to in- million hike, for in- However, the staff is expected to crease the power of some or all of the including $495,000 requested recommend a rule that would concen- existing clear -channel stations from the creased pay costs. trate on AM allocations. Although final present 50 kw maximum to 750 kw. The Federal Trade Commission didn't decisions have not yet been made, a key In addition, six of the clear- channel fare as well, receiving $12,725,000, feature of the proposal, now in prepara- stations have applied for experimental which is $545,000 less than it had tion, would bar signal overlap in future or developmental use of power up to asked, but $390,000 more than it has assignments of AM daytime stations, 750 kw. for current operations. and would specify that such stations One other aspect of the clear channel The FCC and FTC budgets, part of provide a first or second primary serv- matter involves some 50 applications for an $8.1 billion omnibus appropriation ice to at least 25% of their service area. higher power that have been filed by bill for independent federal offices, were Applications that proposed new night- daytime stations operating on the clear approved by the House Thursday (May time operations would not, with some channels. 21) and referred to the Senate. The exceptions, be accepted unless they did The proposal to extend hours of oper- Senate Appropriations Committee is ex-

FCC impartiality impaired by LBJ?

A Republican Party newsletter has been common practice for Presidents being under FCC jurisdiction, is charged that the FCC's impartiality and cabinet members to divorce free to duplicate KTBC programing "is being seriously impaired" be- themselves from corporate holdings (BROADCASTING, May 11, 4). cause the commission has had to "to avoid any suspicion of conflict of The newsletter said the President's rule on matters relating to KTBC -TV interest. But the Johnson family's assertion that "be has nothing to do Austin, Tex., owned by the family of divorcement from the Texas enter- with the LBJ company [now Texas President Johnson. prise is only partial." The newsletter Broadcasting Co.] and that the in- "Just how the commission can said ownership of the station remains terest held by members of the family extricate Itself from this highly com- with "friends of the family." is now in the hands of the trustees" promising position is a moot ques- The FCC ruled recently to protect does not relieve "the worsening di- tion," said Bartle Line, published by KTBC -Tv from duplication by TV lemma of the embarrassed FCC." the Republican National Committee. Cable of Austin, a CATV that uses Mrs. Claudia Johnson, the Presi- "However," it continued, "many be- microwave and thereby comes under dent's wife, had her 52.8% interest lieve that the answer can come only FCC jurisdiction. Capital Cable of in the LBJ Co. placed in trusteeship. from the President himself." Austin Inc., in which KTBC has an The Johnson daughters' 30.9% share The article, entitled "LBJ Family option to buy up to 50% interest, already was in trust (BROADCASTING, TV Station Haunts FCC," said it has does not use microwave and, not Dec. 2, 1963).

54 (THE MEDIA) BROADCASTING, May 25, 1964 OLE OPRY AS RECORDED LIVE ON WSM

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NEW YORK LOS ANGELES SAN FRANCISCO DETROIT BROADCASTING SYSTEM, rNc 527 Madison Ave. 3142 Wilshire Blvd. 57 Post St. Penobscot Bldg. ELdorado 5 -3720 DUnkirk 3 -2910 SUtter 1 -7440 Wo 2 -4505 said last week, "significant changes" occurred, including congressional pass- age of the all -channel receiver legislation, which is designed to boost UHF television. In return for congressional support of the bill in 1962, the FCC agreed to abandon eight other deintermixture cases it was considering in a package proposal. The FCC said then it would give the all -channel bill several years to demonstrate its effectiveness before considering deintermixture again. Then, last year, the commission rejected proposals to drop short- spaced VHF channels into seven markets (BROADCASTING, June 3, 1963) saying it feared the drop -ins would impede UHF development. In its order last week, the FCC said it was adhering to the policy expressed in both actions in deciding against de- intermixing Evansville and adding a VHF channel in Louisville. The commission vote was 4-2, with Humphrey feted by Metropolitan Chairman E. William Henry and Com- missioners Robert E. Lee, Robert T. Bartley and Lee Loevinger in the ma- Bennet Korn, president of Metro- ropolitan Broadcasting and based on jority. Commissioners Rosel H. Hyde politan Broadcasting Television, was Senator Humphrey's early years. and Frederick W. Ford, who favored host at a reception and dinner last Looking on as Senator Humphrey the drop-ins, dissented. Commissioner Senator (second from 1) cuts a cake com- Tuesday (May 19) honoring Kenneth A. Cox did not participate. Hubert H. Humphrey (D- Minn.), memorating the landing of Norwe- his family, friends, and other mem- gians in Minnesota 150 years ago are bers of Congress, FCC Chairman E. (1 to r) fellow Minnesotan Commis- William Henry and Commissioner sioner Loevinger, Mr. Korn, Mrs. FCC sets hearing Lee Loevinger at wrro(Tv) Wash- Humphrey and Mark Evans, vice ington, following a preview of My president in charge of public affairs, for Jersey CATV Childhood, a story produced by Met- Metromedia Inc. The FCC last week heeded the dis- tress call of another television station pected to conduct some hearings on the permittee and set for hearing the ap- measure, although it held a preliminary WTVW(TV) told it can plications of a community antenna tel- budget review last month (BROADCAST- evision system seeking microwave facil- ING, April 27). stay on channel 7 ities. A report of the House Appropriations The applications are those of South Committee filed last week directed the Jersey Television The FCC closed the books last week Cable Co. for facili- FCC "not to divert any of the employes ties to relay the signals of eight New presently engaged in the processing of on its last and longest-pending deintermixture case -that involving its pro- York and Philadelphia television sta- applications for licenses in the bureau tions to CATV systems in Wildwood, of safety and special radio services until posal to move channel 7 from Evans- ville, Ind., to Louisville, Ky. North Wildwood and the borough of the workload becomes current." The re- Wildwood Crest, all New Jersey. port suggested, too, that the House's leg- The commission proposed the move islative committee (the commerce com- on Feb. 27, 1957. The object was to The commission set the applications mittee) and the FCC "review the need make Evansville a three -UHF market, for hearing after receiving a petition for an existing requirement that licenses with channel 31 being substituted for from WCMC -TV Wildwood, which has for police, fire and public safety be re- channel 7. The proposal would have a construction permit for channel 40 newed at least once every five years." given Louisville its third VHF station. but has not yet built a station. WCMC- TV said Since no licenses issued to public bodies But last week the commission dis- it could not survive the compe- have ever been revoked, five-year re- missed an order requiring wTvw(Tv) tition from the CATV system. newal "is perhaps unnecessary," the re- Evansville to show cause why its con- The commission wants to determine port said. struction permit shouldn't be modified what impact the proposed CATV serv- Representative H. R. Gross (R -Iowa) to specify operation on channel 31 in- ice would have on the operation of the commented during floor debate that he stead of channel 7. station and "the resulting injury, if hoped the extra money voted for the WTVw, which began operating on any, to the public." FCC would aid the commission in channel 7 in 1956, had opposed the The commission also wants to deter- breaking "the virtual television monop- FCC's proposal. The station was origi- mine "whether, and if so under what oly in Austin," a reference to control nally controlled by Mr. and Mrs. Rex conditions," the grant should be made. by President Johnson's family of KTBC- Schepp and is now owned by the Polaris A third factor is the areas and popu- AM -Tv Austin, Tex., the only television Stations. lations which would receive a predicted station in the market (story page 54). And over the years, the commission signal from WCMC -TV and what other 56 (THE MEDIA) BROADCASTING, May 25, 1964 Weekly Press Conference. .. as WREC -TV

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Six years ago WREC -TV origi- ence" provides a welcomed op- of the many public service fea- nated an every Wednesday tele- portunity for the mayor and the tures that continually produce vision conference with the mayor commissioners to report to the enthusiastic public acceptance and the four commissioners that people on the happenings in their for WREC -TV and 'ts advertisers. head up the Memphis city govern- departments, and to answer ment. Under the able guidance of questions on timely topics. This WREC -TV's News Director, Russ informative weekly look at local WREC Hodge, "Weekly Press Confer- government is another example CHANNEL3 MEMPHIS

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1 Some People Would Call This An "Image "Ad Actually, a network's image can't be projected on a printed page. Its what appears on the screen that counts. That's why the image of the NBC Television Network y is stronger than ever. Just look at some of the highlights of this past season: "The American Revolution of '63" -the three-hour civil- rights special that became the year's most honored program; "The Huntley -Brinkley Report," the nation's foremost news series; "Bonanza," television's most popular entertainment series; "The World Series," the country's outstanding sports event; and television's biggest schedule of color programs. No wonder our last season's television billings were the largest in our history. And our on- screen image looks even brighter for next season, with: the return of Jack Benny, Danny Thomas and Alfred Hitchcock to our all -star schedule; the debut of some of the year's most promising new entertainment series; exclusive American coverage of the 1964 Summer I Olympics, from Tokyo; the return of NCAA Football to our lineup; and Presidential Year Convention and Elec- tion coverage by Chet Huntley, David Brinkley and the NBC News staff. No wonder every single prime -time program series on our forthcoming schedule has already won important national sponsorship. Our image has never looked brighter. Look to NBC for the best combination of news, entertainment and sports. service, either from TV stations or Henry and Commisisoners Kenneth A. licensees of two now -deleted UHF's, from CATV systems, is available, or Cox and Rosel H. Hyde were in the WTOB -TV Winston-Salem and WNAO-TV will be, in the area. There are no com- majority, and Commissioners Robert Raleigh, both North Carolina. mercial television stations operating T. Bartley and Lee Loevinger dissented. anywhere in New Jersey. Commissioner Frederick W. Ford did The case thus follows the pattern es- not participate, and Commissioner Rob- NBC -TV ends financial tablished two months ago, in a con- ert E. Lee was absent. troversy 3,000 miles from Wildwood. support of WNDT(TV) In March the commission set for hearing the application of Lompoc Valley Court upholds VHF grant NBC -TV last week said it has decided Cable TV for a microwave relay sta- to end its aid to New York area education to bring the signals of seven Los The U. S. Court of Appeals in Wash- tional television station wNDT(Tv) New- Angeles stations into communities in ington has upheld the FCC's grant of ark, N. J. Santa Barbara County (BROADCASTING, channel 8 in High Point, N. C., to The network, along with CBS-TV March 9). The commission acted then Southern Broadcasters Inc. (BROAD- and ABC -TV, contributed $250,000 on a petition filed by KCOY -TV (ch. 12) apiece help get it on CASTING, Oct. 8, 1962). to the station to Santa Maria, Calif., a station that the air. NBC -TV also donated $100,- wasn't then on their air. The outlet, the third VHF in the 000 last year to help meet its operating Lompoc Valley had agreed to pro- market, had been contested by three expenses. tect KCOY -TV -to carry its programs on other applicants. One, TriCities Broad- An NBC -TV spokesman said no fur- its cable and to refrain from duplicat- casting Co., was favored by a hearing ther money would be sent to wND(Tv) ing its programs for 15 days before and examiner in March 1961. The unsuc- because it was felt that the station after the station carried them. But the cessful applicants had asked the court should now rely on established founda- station said this protection would not to overturn the commission's grant as tions and public subscriptions for its be sufficient, that the competition from contradictory and irrational in favoring budget needs. the CATV would be fatal, and that the Southern. The court said the FCC had CBS -TV, meanwhile, said it would area would lose its only local TV serv- a "substantial evidentary basis and we duplicate its $100,000 contribution ice. find no error in the criteria employed again this year. ABC-TV has not con- The commission vote in the Wildwood by the commission." tributed to the station since its original case was 3 -2. Chairman E. William Southern is principally owned by the $250,000 grant.

PROGRAMING Radio -ASCAP near a compromise

Both sides in music license fee case close to making major concessions, but final agreement deferred until next meeting in July

The complex music- license litigations ine agreement is indicated by the origi- ment against ASCAP based on the between radio broadcasters and the nal positions of some of the principal terms of ASCAP's new per- program- American Society of Composers, Au- litigants: the All- Industry Radio Station license offer to CBS Radio (BROADCAST- thors and Publishers were brought un- Music License Committee had asked ING, April 27). John L. Wilson, Justice expectedly to the brink of a compro- for a 22% cut in station fees (BROAD- Department attorney, withdrew the mise settlement last week. CASTING, March 2), while ASCAP had contempt motion after noting that A broad basis for agreement was ap- asked for a 22% increase (BROADCAST- ASCAP had revised its offer to CBS on proached -but not quite reached -in a ING, April 20); and among networks the preceding day. conference of attorneys for the oppos- CBS Radio, for example, wanted a He reserved the right to act again, ing factions before Judge Sylvester J. 75% reduction but got an offer that it however, if it appeared that ASCAP's Ryan in his chambers in the U. S. said would call for a multiple increase. offer fails to provide CBS Radio or southern district court in New York Attorneys taking part in last week's other networks a genuine choice as re- last Wednesday. conference included Herman Finkel- quired by the consent decree govern- Although the conference fell short stein, general counsel of ASCAP; ing ASCAP's operations. Mr. Wilson of agreement, a possibility of settlement Emanuel Dannett as counsel to the all- explained that CBS had furnished in- appeared to remain as another session industry station group; Richard G. formation indicating that the per-pro- was set for July 14- earliest practical Green, representing CBS Radio; Clar- gram offer would cost CBS Radio five date when all attorneys could be presence Fried for ABC Radio, John W. times as much as its current blanket ent. Nields for NBC Radio, and Sidney P. license for performance of ASCAP Details of the settlement plan were Howell for the Mutual network. music. not made public, but it appeared to call Contempt Action Withdrawn The The fees which networks would pay for substantial concessions on both session opened on a contempt action under the per- program offer would be sides. The size of the problem in find- brought by the U. S. Justice Depart- based on specified fractions of "the

60 BROADCASTING, May 25, 1964 WISCONSIN INDIANA MARYLAND CLANCY LAKE WAS THERE Covering Governor Wallace's Campaigns for WAPI Listeners

During the past two months when the attention of the nation was riveted on the hotly contested primary elections in Wisconsin, JIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!l'= Indiana and Maryland, Alabamians listened avidly to Clancy Lake. HE WAS THERE! Without question, his background, (former city editor of The Birmingham News) his close contacts with Governor Wallace and his staff, and his news gathering ability made his reports the most complete and comprehensive available anywhere. WAP And, that's only the beginning. Clancy Lake will cover both the Democratic and Republican Conventions for WAPI listeners 50,000 WATTS in the same thorough fashion. BIRMINGHAM The same thorough coverage is given to WAPI listeners on all 15 daily newscasts. Some are available for sale. Contact HENRY I. CHRISTAL, CO.,INC. for availabilities. 11IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIQIIIIIIIIIIIIIIIIIIIIe

BROADCASTING, May 25, 1964 61 revenues increase. With its brief ASCAP offered a table to show, year by year, radio time sales Radio -ASCAP track record, 1941 -1962 and ASCAP's radio collections from 1941 through 1962. In 1941, the table indicated, on $179.8 million in total ra- (Amounts in million $) dio time sales ASCAP collected $1.6 Time sales ASCAP collections million, while in 1962 time sales of Year Network Local Total Network Local Total $665.2 million yielded a record high 1962 $ 37.3 $627.9 $665.2 $0.6 $9.8 $10.4 total of $10.4 million to ASCAP (see 1961 35.8 581.4 617.2 0.4 9.4 9.8 table, this page). 1960 35.0 587.4 622.5 0.6 9.4 10.0 In new 1959 35.6 547.3 582.9 0.5 9.2 9.7 its explanation of its per - 1958 46.5 495.1 541.6 0.8 9.1 9.9 program offer to radio networks ASCAP 1957 50.6 486.3 536.9 0.8 8.9 9.7 indicated that the fractions specified for 1956 48.4 443.3 491.7 0.8 8.2 9.0 use in computing network payments 1955 64.1 392.4 456.5 1.2 7.7 8.9 were derived from the Asso- 1954 83.7 367.6 451.3 1.6 7.4 9.0 National 1953 98.1 379.1 477.2 1.7 7.2 8.9 ciation of Broadcasters radio code 1952 109.9 363.3 473.2 1.9 6.9 8.8 ( "which," it said, "is frequently hon- 1951 122.0 334.1 456.1 2.2 6.7 8.9 ored in the breach "). 1950 131.5 322.0 453.6 2.4 5.9 8.3 What it's asking ASCAP said, is "a 1949 134.9 290.5 425.4 2.6 5.3 7.9 1948 141.1 275.6 416.7 * 7.6 per- program fee which would charge 1947 134.7 239.4 374.1 6.7 the network, for each station broad- 1946 134.8 199.3 334.1 * * 6.2 casting a one -hour program, a maxi- 1945 134.0 176.5 310.5 * * 5.7 mum of one -half of what that station 1944 129.4 158.3 287.6 * * 5.1 would - 1943 104.6 123.5 228.1 * 3.8 charge an advertiser for a one 1942 85.2 105.0 190.1 * * 3.0 minute announcement -with lower fees 1941 82.4 97.4 179.8 * * 1.6 for shorter programs. "Under the [NAB code] a station is *Breakdown of network and local collections not available. permitted an average of 14 minutes of commercial announcements per hour and up to 18 minutes in any one hour. Thus the society asks from one- twenty- aggregate highest one -minute rate" for weekend (BROADCASTING, May 18), eighth to one -thirty -sixth of a station's all affiliates carrying a network program ASCAP presented its position in detail permitted commercial revenues as its containing ASCAP music. Mr. Wilson for the first time. per -program fee." had objected that in its first form the The brief discounted as misleading Sample Fee Schedule With last offer was not specific enough as to the all- industry committee's arguments, week's revision -which did not affect charges. In its revised offer, ASCAP in behalf of a reduction in ASCAP's the fractions - ASCAP included a said that for the first half of this year local music rates, that industry reve- schedule showing in dollars how its the station rates to be used in comput- nues have declined substantially both per -program offer would apply to a ing network payments would be those on a total and an average- station basis. "network" consisting of the seven CBS - in effect last July 1; for the second half, ASCAP contended that it had granted owned radio stations in New York, those in effect last Jan. 1. This appeared reductions in local radio rates five years Boston, Philadelphia, Chicago, St. to make the base explicit enough to ago because radio then was "the sick Louis, Los Angeles and San Francisco. meet the Justice Department objections. sister of television," but that "the radio For programs using ASCAP music as Mr. Green, appearing for CBS Ra- industry today is in superb economic a "feature" performance, the cost for dio, protested that the rates in the per- health" and "its receipts are booming." the seven stations would range from program offer would have cost CBS "According to the FCC," the brief $139.78 for a program of five minutes $122,000 for January alone, as com- said, the stations operated in the black or less, to $384 for an hour program, pared to $19,000 payable under the in 1962 showed profits of $76.6 mil- if broadcast between 6 a.m. and 6 p.m. ASCAP blanket license. For the first lion. In addition to their reported At night the range would be from quarter of 1964, he said, the per-pro- profits, these stations also paid their $112.13 to $307.20. If the ASCAP gram cost would have been $240,000 - proprietors or stockholders $24.5 mil- music were "incidental" rather than about equal to the network's payments lion apart from dividends and payments "feature," the fees would range from for an entire year under the blanket from surplus. Thus the true income $35.33 to $96 in daytime, from $27.65 license. generated by these stations was in ex- to $76.80 at night. What the CBS Radio network is seek- cess of $100 million for 1962 alone. "You will note," said ASCAP Presi- ing, he said, is terms that will reduce "Perhaps even more significantly, the dent Stanley Adams in a letter accom- its ASCAP payments to about 25% of stations which purported to lose money panying the schedule, "that the society's what they total under the blanket li- in 1962 showed bookkeeping rather maximum fee for a one -hour program cense. than real losses. The total amount of using ASCAP music on this owned - Money Issue Judge Ryan told the losses reported was $27.6 million. But and- operated network would be $384. lawyers that the whole issue was es- depreciation accounted for $14.9 mil- The reasonableness of our proposal is sentially one of "dollars and cents" and lion and payments to proprietors and indicated, we submit, by the fact that, cautioned them that if they were so far stockholders aggregated another $9.3 under the NAB code, these stations apart in their demands that arbitration million. The real loss, then, was very could sell at least 14 and as many as was out of the question, then litigation much less than the reported loss." 18 minutes of commercial announce- was inevitable. The discussion then Escalator The brief also argued ments during this hour-for total reve- turned gradually to possible bases of that its new offer to stations "recognizes nues of from $10,752 to $12,288 at the compromise. the economic problems faced by small indicated highest one -minute rates (and in a brief filed over the preceding stations" by escalating rates as station the stations could, of course, obtain

62 (PROGRAMING) BR019CASTING, May 25, 1964 MI PDX CORP. 1964

Trigg- Vaughn engineers endorse the Ampex VR -1100.

Here's what Frank Jordan, Chief Engineer for KROD -TV sampling of the replies we received from a recent ques- (El Paso) has to say: "After long consideration of ease tionnaire. We asked how the VR -1100 owners would rate of servicing, quality, picture, operating convenience and the performance of their recorder against other tape cost factors involved, all of us- engineering, program- pictures they'd seen. "We compare our pictures with our ming, sales and management- agreed on a dual Ampex competition. They have a Brand X recorder. I'd say our VR -1100 installation as our choice for expanded Video- air picture is 10 times better." Another station said: Our tape' operations." Says Bill Schock, Chief Engineer for tape picture is just as good as our live picture. When we KOSA -TV (Odessa): "Our Ampex VR- 1100's incorporate ran political programs on tape, we kept getting phone the past experience of Ampex as well as the most ad- calls from people who wanted to talk to the speaker." vanced engineering and design available today. Ease of Little wonder that the years -ahead VR -1100 is the fastest - operation, dependability, and size are just a few of their selling VTR in the world today. For full details contact many features and advantages." Statements like these your Ampex representative. Or write Ampex Corporation, are typical of the many enthusiastic comments we've 401 Broadway, Redwood City, California. Sales and had from engineers all over the country. Here's just a AMPEX service throughout the world. Term leasing and financing. TM Ampex Corp. THE RODIN BUST OF JOSEPH PULITZER

...for the first time in 48 years an entire newspaper group has won a Pulitzer Prize NEW YORK, MAY 4 (UPI)- -THE FIRST SPECIAL CITATION EVER MADE

TO A NEWSPAPER GROUP IN THE HISTORY OF THE PULITZER PRIZES

WAS GIVEN TODAY TO THE GANNETT NEWSPAPERS FOR THEIR SPECIAL COVERAGE OF THE POSITIVE ASPECTS OF INTEGRATION. THE AWARD WAS VOTED ALONG WITH THE REGULAR PULITZER PRIZES BY THE TRUSTEES OF COLUMBIA UNIVERSITY ON THE RECOMMENDATION OF THE PULITZER ADVISORY BOARD. THE TRUSTEES TERMED THE GANNETT NEWSPAPERS' PROGRAM OF REPORTING, INITIATED IN THE SUMMER OF 1963 AND ENTITLED, "THE ROAD TO

INTEGRATION" A DISTINGUISHED EXAMPLE OF THE USE OF A NEWSPAPER GROUP'S RESOURCES TO COMPLEMENT THE WORK OF ITS INDIVIDUAL NEWSPAPERS." THE PROGRAM PLACED EMPHASIS ON THE SUCCESS STORIES OF INTEGRATION AND CITED CASE }IISTORIES OF COMMUNITY AND INDIVIDUAI. EFFORT IN SOLVING PROBLEMS OF INTEGRATING HOUSING, EMPLOYMENT AND EDUCATION, THE CONTINUING ASSIGNMENT UTILIZED THE REPORTORIAL,

PHOTOGRAPHIC AND EDITORIAL RESOURCES OF THE 15 GANNETT NEWSPAPERS AND THE GROUP'S NEWS BUREAUS IN WASHINGTON, ALBANY AND TRENTON. THE CITATION NOTED THAT THE GANNETT NEWSPAPERS PROPOSED AND VIGOROUSLY ENDORSED SPECIFIC PROGRAMS OF LOCA1. ACTION WHEREVER POSSIBLE. ONE EXAMPLE MENTIONED WAS THE PUBLISHING OF AN ENTIRE TABLOID NEWSPAPER SECTI v»TISING B

THE PULITZER PRIZE -WINNING GANNETT NEWSPAPER GROUP THE EVENING PRESS, Binghamton, N. Y. COURIER -POST, Camden, N. J. COMMERCIAL -NEWS, Danville, Ill. STAR -GAZETTE, Elmira, N. Y. HARTFORD TIMES, Hartford, Conn. ITHACA JOURNAL, Ithaca, N. Y. MALONE EVENING TELEGRAM, Malone, N.Y. THE EVENING NEWS, Newburgh, N. Y. NIAGARA FALLS GAZETTE, Niagara Falls, N. Y. COURIER -NEWS, Plainfield, N.J. DEMOCRAT AND CHRONICLE, Rochester, N. Y. THE TIMES- UNION, Rochester, N. Y. THE SARATOGIAN, Saratoga Springs, N. Y. THE UTICA DAILY PRESS, Utica, N. Y. OBSERVER -DISPATCH, Utica, N. Y.

AND these broadcast stations are owned ALSO owned and affiliated since April I, 1964, and operated by The Gannett Company: the Westchester- Rockland Group: WINR -TV & RADIO, Binghamton, N. Y. DAILY TINtES, Mamaroneck, N. Y. DAILY ARGUS, Mount Vernon, N. Y. WDAN, Danville, Ill. STANDARD -STAR, New Rochelle, N. Y. WREX -TV, Rockford, Ill. THE JOURNAL-NEWS, Nyack -Rockland, N. Y. WHEC -TV & RADIO, Rochester, N. Y. CITIZEN- REGISTER, Ossining, N. Y. DAILY ITEM, Port Chester, N. Y. DAILY NEWS, Tarrytown, N. Y. REPORTER- DISPATCH, White Plains, N. Y. HERALD STATESMAN, Yonkers, N. Y. (Affiliated but not owned, Evening Star, Peekskill, N. Y.) THE GANNETT COMPANY, Rocheste r, N. 1'. far higher revenues were they to sell came into existence five years ago, said the time in the form of 20- second or it had "no interest" in the proposal. other shorter announcements.)" WGEZ tapes murder trial Commissioner Rozelle noted that the In addition to its per- program offer, NFL already has completed plans to WGEZ Beloit, Wis., last week ASCAP has said it is willing to extend donate the proceeds of an exhibition Rock the radio networks' current blanket li- gained permission from game in Philadelphia between the Edwin Dahlberg censes for 1964. While asking for a County Judge C. Eagles and Detroit Lions on Aug. 23 22% increase in station rates under to tape the procedings of a murder to the Kennedy fund. blanket licenses, it has offered per -pro- trial against John P. Webster, 18, Joe Foss, AFL commissioner, had of Beloit. gram licenses to stations at current accepted the proposal on behalf of the WGEZ news director Barn- rates, subject to certain modifications. Bill league's club owners, but the NFL re- Traditionally, most stations and all net- um obtained permission to put the jection would appear to again postpone courtroom works have chosen blanket rather than tape recorder in the a showdown game between the best after the district attorney and the per- program licenses. CBS Radio is the teams and players of the two leagues. network a program defense attorney waived any ob- first to seek per- con- The NFL owners, meeting in New tract. jections to its use. Taped highlights of the trial York, agreed to distribute most of the were to be inserted in the station's $1.8 million the league will receive evening news broadcast. from CBS-TV for telecasts of each of AP to get vote the next two championship games to the players of the competing teams, of data from NBC News the second and third -place teams and into of election results to stations who may existing and expanded pension plan. Fully national computerized coverage not be affiliated with broadcasting net- of next November's elections was as- works. All three TV networks will use sured last week when the Associated computers. House approves fund Press bought NBC News' "Electronic The material provided by the "Elec- Vote Analysis" of the election for its tronic Vote Analysis," using a bank of for market service newspaper and broadcasting members. RCA 301 and 3301 computers, will UPI has agreed to rent two RCA 501 cover the presidential election, as well House Republicans failed last week computers to facilitate its vote tabu- as gubernatorial and senatorial races, to curb the market news wire service lations (BROADCASTING, May 18), in and will be furnished to the 8,000 AP of the Department of Agriculture, providing more rapid electronic analysis members and subscribers around the which provides market information for world. radio and television stations and news- NBC News also announced that the papers. New York Herald Tribune will use Representative Paul Findley (R- Ill.), its system for the November elec- a former newspaper publisher who has tions. The Tribune thus joined the been criticizing the agriculture wire New York Times and the Washington service for almost a year, tried to cut well -wishers Post - newspapers which have bought off federal funds for the market wire, the CBS News "Vote Profile Analysis" but was defeated by 56 -101 floor vote (BROADCASTING, April 20, May 11) on Wednesday (May 20). turning to the networks to pro- -in Representative Findley charged that vide their readers with fuller election government employes could "control coverage. the flow of news all the way from the news sources right to the person or private organization receiving this ma- NFL rejects NBC's terial" and that it might be possible for the government to expand its service and eventually drive the Associated all -star proposal Press and United Press International out of business and create a federal A proposed all -star football game be- monopoly on news. tween the National and American foot- Representative Jamie L. Whitten (D- ball leagues for next January, that would Miss.) said he understood the service have meant at least $500,000 to the was in wide demand and that it is used John F. Kennedy Memorial Library by 1,600 radio stations, 170 television Fund, was rejected last week by Pete stations and 1,200 daily newspapers. 810KC Rozelle, NFL commissioner. The only complaints about the service William R. McAndrew, NBC News he knew of, he said, were from congressmen "who want us to do some- 50 KW executive vice president, proposed that WG NBC -TV would donate $500,000 to the thing to get more marketing news dis- Kennedy fund for the rights to televise seminated." and so do housewives, doctors, students, the game. Gate receipts, minus sta- Representative Whitten, head of the executives, farmers, and secretaries in dium and ticket expenses, also would House Agriculture Appropriations Sub- the 25 counties surrounding Albany, Sche- be contributed to the fund. The net- committee, said he understood a private nectady, and Troy. Ask Henry I. Christal. work said it would sign an agreement news wire that uses the government's to pay participating players a salary. data but sells it was considering suit

A GENERAL ELECTRIC STATION The NFL, which has been feuding and that for this reason his appropria- with the AFL since the latter league tions panel had bypassed the matter.

66 (PROGRAMING) BROADCASTING, May 25, 1964 Courtesy of The Detroit Institute of Arts

"THE VILLAGE PIPER" in a class by itself (detail) by ANTOINE LE NAIN Painted in 1644, when most Masterpiece - exceptional skill, far -reaching values. This is the quality French art reflected classic themes and die aristocracy, of WWJ radio -television service -in entertainment, news, sports, information, "The Village Piper" gives us a rare look at the humbler and public affairs programming. The results are impressive -in audience loyalty subjects of Louis XIV. Le Nain painted this master. and community stature, and in piece on copper, using rich enamel-like colors which sales impact for the advertiser WWJ and WWJ -TV even today are beautifully preserved. on WWJ Radio and Television. THE NEWS STATIONS

Owned and Operated by The Detroit News Affiliated with NBC National Representatives: Peters, Griffin, Woodward, Inc.

BROADCASTING, May 25, 1964 67 Democrats start voiced news Chet and David honored If you've got the toll money, you can dial 202 -333 -8260 NBC News commentators Chet Huntley and David Brinkley will and get tapes of LBJ, Lady Bird and all the gang deliver a two-man commencement address -after the manner of their The Democratic National Committee, formation and a cue. All "programs" evening news reports-at Frank- lending fresh proof to the importance will be tagged with a billboard of what lin and Marshall College, Lancas- of broadcast news media, announced the committee plans to offer next and ter, Pa., on May 31. During the last week it is prepared to offer sound when it will be available that same day. graduation exercises the college actuality tapes of newsmaking Demo- "We intend to follow the news," Mr. will confer honorary doctor of crats to radio and television stations Brightman said. literature degrees on the NBC willing to place calls to the party's new Until last week, neither national corn - reporters. automatic tape- telephone system in mittee was able to provide audio ma- Washington. terial by telephone. Wayne Phillips, The service, using tape cartridges, director of the Democratic news in- will have fresh material available on a formation bureau, said the Spotmaster 24 -hour basis each day until the con- tape cartridge equipment was set up Rogers still hot clusion of the fall election campaigns, by Broadcast Electronics Inc. for said John M. Bailey, committee chair- WWDC Washington when the station on fairness trail man who inaugurated the system Thurs- was "overwhelmed with calls" from day (May 21). The system will be shift- other stations seeking actuality material ed to Atlantic City, N. J., for the Dem- at the time of the presidential assas- The House Communications Subcom- ocratic National Convention. To dem- sination last November. mittee's fascination with fairness and onstrate the device, Mr. Bailey placed The Democrats installed similar political broadcasting is undiminished a call to 333 -8260 in Washington (area equipment capable of servicing three since its hearings on equal time suspen- code 202)--the system's telephone telephone lines simultaneously and au- sion and editorializing last year. number -and recorded a statement. tomatically. When all three are tied Starting with the same approach that Minutes later he called again and this up, calling stations will hear a busy led to a hearing on broadcast editorials time heard his statement played back. signal. And to prevent local pranksters last summer, Representative Walter In the future, he explained, any station from sabotaging the operation by call- Rogers (D -Tex.) has requested his willing to pay the toll charges can make ing up and leaving their phones off the Capitol Hill colleagues to document such calls and receive actuality materi- hook, the system features an automa- their complaints, if any, on the fairness al on top news stories- featuring Dem- tic disconnect device which is signaled of broadcasters during election cam- ocrats, of course. when the tape is played through once. paigns. He said last week that several Not to be outdone, the Republican The Republican system isn't as far congressmen and some nonfederal office National Committee also will offer along and wasn't approved until the holders have commented to him about broadcast material, although initially GOP heard for sure what its Demo- editorials aired in behalf of or against on a different basis and on a smaller cratic competition was up to. But the candidates during state primary elec- scale, it was learned. The GOP will Republicans, unlike the Democrats, tions this spring. plan start by calling news services and some to be calling stations, at least at "I have asked them to write letters the stations to offer tapes, too, but not au- outset. The Democrats are relying to document the area and see if the sub- tomatically. on stations getting into the habit of committee should look further into it," calling Mr. Bailey said the Democratic daily. Representative Rogers said Wednesday service would not compete with com- (May 20). mercial news media, just supplement The subcommittee's them. A UPI Audio activity in edito- reporter attend- rializing last ing Thursday's demonstration July led to the FCC's was not hasty and controversial clarification of so sure and said it seemed the Demo- the fairness doctrine, an item that re- crats would be in direct competition. mains on The Democratic the panel's agenda. Even chairman said com- though Representative mercial news Rogers believes services would be called most campaign before fairness complaints tapes would be available to in- "won't dividual come in until fall- before and stations. after the general Noting that elections," he intends similar systems are in to proceed with operation consideration of HR on the state level in Cali- 9158 within 45 days. fornia, New Jersey and Indiana, Mr. That measure, introduced by Repre- Bailey said, "I get continual calls from sentative J. Arthur Younger (R- Calif.) stations asking me to read a statement in the fall as a direct result of the FCC's aloud." What this is, explained Sam enforcement of the fairness doctrine, Brightman, national committee pub- would relieve broadcasters of any re- licity director, is a natural development quirement to provide free time for views from the printed speech texts and pho- opposing those aired on paid broad- tographs the committee has always casts. FCC Chairman E. William made available Hen- to the news media. ry, defending the fairness principle, has Plans are that voiced excerpts run- said broadcasters have "a thousand and ning between 30 and 40 seconds will be one ways" to present opposing put views on tape and introduced by an an- Mr. Bailey without giving free time. nouncer who will give recording ín- Radio premiere If asked, Representative Rogers would 68 (PROGRAMING) BROADCASTING, May 25, 1964 permit consideration of another political broadcasting measure that has been Some advice for the critics pending, he said. That bill, HR 7072, was introduced last year by Representa- tive John E. Moss (D- Calif.) and would NBC's Sarnoff tells Baptist meeting that TV should be extend the equal -time protections of Section 315 to candidates attacked or judged on basis of the wide variety it offers not endorsed by editorials. Robert W. Sarnoff, NBC board chair- fully" what each TV offering "says and man, in noting that television is de- means" and then "speak out in behalf signed to serve many interests, sug- of those you deem most rewarding." New Wolper series gested critics who try to evaluate the At one point, he noted that many medium should consider a wide sam- broadcasters were "surprised and dis- to be syndicated pling of available programs in looking appointed by the policy statement is- for the more rewarding presentations. sued last year by a highly respected Mr. Sarnoff, in a speech on May 22 church group calling for greater govern- Wolper Productions' new series, Men to the Radio and Television Commis- ment involvement in broadcast pro- in Crisis, is the first major series to be sion of the Southern Baptist Conven- graming." In 1963, the National Coun- distributed through the company's new tion in Atlantic City, said TV programs cil of Churches called for tighter gov- syndication arm, Wolper Television should be considered individually "and ernment control of broadcasting, a posi- Sales. Dealing with famous conflicts of examined thoughtfully so the worthy tion it reaffirmed this year (BROADCAST- historic import, the series of 32 half - may be encouraged and the unworthy ING, Feb. 10). hour documentaries includes such titles rejected." As examples of people who No Czars Said Mr. Sarnoff: "My as "Hitler vs. Chamberlain: Crisis at do not enjoy the full benefits of TV own view is that such a position is in- Munich," "Darrow vs. Bryan: The programing, Mr. Sarnoff mentioned compatible with our heritage of freedom Monkey Trial," and "Pershing vs. Pan - "parents who regard television as a paci- of expression and freedom of choice" cho Villa: Incident in Mexico." fier or a diverting toy" and "teachers and that a better one is being followed Alan Landsburg, who produced last who dismiss television as an unworthy by the Southern Baptists' Radio and year's Peabody-award winning Biogra- intrusion on home study." The large au- Television Commission which has "en- phy series for Wolper, will head produc- dience was receptive and repeatedly ap- dorsed the belief that 'the challenge to tion for the Men in Crisis series which is plauded Mr. Samoff's plea for less gov- broadcasting is to raise the public taste, available for fall broadcast from Wolper ernment involvement in programing. rather than to appeal to a government Television Sales offices at 555 Madison In his talk, Mr. Sarnoff also suggested czar'." Avenue, New York, or 8730 Sunset that groups, such as the Southern Bap- Mr. Sarnoff said that new govern- Boulevard, Los Angeles. tists he was speaking to, "assess care- ment control is not the answer to corn-

WAGATV HAS MORE DARTER

HOUR FIRSTS THAN T E OTHER TWO STATIONS COMBINED! We've asterisked time periods where we're not only FIRST in homes delivered, but have more FIRSTS than the other two stations combined. Add Daytime to Prime time, and again ... more FIRSTS! Check our chart and your copies of MARCH '64 ARB and NSI reports! PRIME TIME 1/4 - Hour FIRSTS 7 PM -11 PM Sunday thru Saturday Station WAGA -TV Station "B" Station "I"

Nielsen (March) 59' 38 15

ARB (March) 52 48 12 ganta DAYTIME 1/4 - Hour FIRSTS 9:00 AM - 1:00 PM Monday thru Friday waga -tv

Station WAGA -N Station "B" Station "I" Nielsen (March) 130' 70 00 STORER BROADCASTING COMPANY ARB (March) 105` 95 '00

SOURCES: MARCH NIELSEN, MARCH ARB: ANY AUDIENCE SIZE DATA USED HEREIN IS BASED ON THE SOURCE INDICATED S SUBJECT TO THE LIMITATIONS

OF ITS ACCURACY INHERENT IN THE METHOD OF SURVEY USED, AND SHOULD BE CONSIDERED AS AN ESTIMATE.

BROADCASTING, Nay 25, 1964 69 This is the latest in a series of messages from the United States Independent Telephone Association to the nation's news broadcasters.

How a banker looks at the expanding Independent telephone industry by George A. Murphy Chairman, Irving Trust Company

Today, we are caught up in an "informa- A growth factor for Independents. Since these belong to the Independents, just tion explosion" that was only a spark about the Independent telephone companies are about the total for Britain and France five years ago. an important part of the communications combined. Most of us in business are aware of it industry, this is one of the factors that will now. Some of us have experienced it first- spur their growth. Actually, as any Inde- Faster growth than the U.S. economy. In- hand. In banking, transactions that once pendent telephone investor knows, they dependent telephones increased from a lit- took days are accomplished in hours, per- have been growing quite vigorously all tle over six million in 1950 to double that haps minutes. Computers, data process- along. number in 1963. They can double again ing, and record -keeping machines are There are more than 2,700 Independ- by 1975. The dynamic growth of the indus- working at phenomenal speeds. ents across the country. Many are in sub- try is faster than the growth of the U.S. But their capabilities are tied to the urban and rural areas where the greatest economy as a whole. Equally important speed with which they receive informa- industrial and population growth is taking from the investment point of view, the in- tion. Often, one machine passes data along place. Their 10,700 exchanges cover more dustry provides an essential public service to another over a considerable distance. than half the nation's geographic service which generates a steady income with a And this will call for greatly expanded area. Since all telephone equipment is built -in resistance to recession. communication services, particularly in compatible, you can readily make a long - Anyone active in finance can see that the telephone industry. distance call that may go through several the tremendous era of expansion ahead In fact, the volume of "machine talk" Independents and the Bell System as well. will call for massive amounts of capital. sent over telephone lines will soon exceed In 1964, for instance, the Independent tel- voice talk. Most of it will take place at Biggest network in the world. This combi- ephone industry is investing $700 million night, when circuits until now have usu- nation of Independents and the Bell Sys- in new plant. Last year the figure was $654 ally been idle. Telephone transmission is tem gives the United States the biggest million. These funds are raised largely so fast and accurate that it can deliver the telephone network in the world. With only through a combination of short-term fi- entire text of "Gone With the Wind" in a 6% of the world's population, we have nancing with commercial banks and long- fraction of a minute. 52% of the phones. Thirteen million of term financing through sales of bonds, de- o Sllort-term 4r+ 2 U S Got Ot 1955 '57

11. S. SECUR t..6 i4 t,2 i.0 8 6

GEORGE A. MURPHY has been Chairman of the Board and chief executive officer of Irving Trust Company since 1960. He is a native of Georgia, a graduate of Oglethorpe University, New York University Law School and Harvard Graduate School of Business Administration. He joined Irving Trust in 1931. Mr. Murphy is President of the New York State Bankers Association and has just completed a term as President of the Advisory Council of the Federal Reserve System. He is Chairman of the New York University Board of Trustees and of the Better Business Bureau of Metropolitan New York. His directorships include Commercial Union Insurance Company of N. Y, Continental Can Company, Inc., Distillers Company, Ltd., General Cable Corporation, and Warner -Lambert Pharmaceutical Company.

bentures, and common or preferred stock On the basis of long experience, bank- 2) The importance of maintaining ade- to the public and institutional investors. ers know at first hand the Independents' quate earnings in order to attract new outstanding record of technological prog- investment capital. Bank financing of Independents' expan- ress, stable income, and dynamic growth. 3) The career opportunities in the sion. The nation's banks have been part- In we tele- addition, believe that securities of phone industry. ners of the Independent telephone indus- many of these companies offer an excellent try for more than half a century. It has opportunity for the private investor to 4) The contributions of the Independent been a lasting relationship, based on mu- share in the ownership and rewards of the telephone industry to the philosophy of tual profit which is the essence, I believe, private enterprise system which has made private enterprise in a free country. of any good business partnership. this country great. further information, and to learn how Short -term bank loans to the telephone For interested groups can obtain a print of the business are designed to finance the initial motion picture, "The Independent." which construction of new plant, and are typi- tells the story of this expanding industry, cally for one year or less. By the end of write USITA, 438 Pennsylvania Building, that time, long -term financing of the addi- Washington 4, D. C. Telephone: (Area tional plant in service is arranged, gener- Code 202) 628.6512. ally through the sale of bonds. The advan- This message was prepared for the United tage of bank financing is that it is flexible States Independent Telephone Association and economical. A company can borrow by Mr. Murphy. It is part of a four -point from day to day the exact amounts needed USITA program to focus the attention of during the construction period. Thus, the business and financial community, and banks have joined hands with the tele- the general public on: phone industry to make possible the growth in facilities that serve thousands of 1) The financial growth and stability of the communities throughout the nation. Independent telephone industry. Fairness doctrine called unconstitutional

The FCC's fairness doctrine is unit interferes with the constitutional of the fairness doctrine, as adminis- constitutional and "neither ensures guarantee without the "clear and tered by a governmental agency, that fairness nor respects the freedom present danger" formula. the agency determines what is fair necessary for a democratic socie- Further, the FCC's justification and what punishment shall be meted ty ... ", a George Washington Law for imposing the fairness require- out to those judged unfair. When the School professor says in an article ment, the scarcity issue (that there punishment involves a denial of the published in the school's April Law is only enough space in the radio license to communicate, the agency's Review, due out soon. spectrum for a limited number of power over speech is both plenary John Paul Sullivan, associate pro- stations) is invalid. There are more and dictatorial ..." fessor of law at George Washington radio stations than newspapers to- In the same issue of the Law Re- University, Washington, D. C., en- day. view, a group of Washington com- titles his commentary "Editorials and And, the basis for the commis- munications attorneys suggest that Controversy: The Broadcaster's Di- sion's authority (the public interest, the FCC should take into account lemma." convenience and necessity) is vague existing programs available to the Professor Sullivan makes these and imprecise. community in determining which of points: "Few would disagree with the ob- competing applicants should be ap- The First Amendment guaran- jectives of the fairness doctrine," proved-all other things being equal. teeing free speech is absolute except Professor Sullivan says, "at least, as The suggestion is made by Nor- for the condition by U. S. Supreme applied to the media of mass commu- man E. Jorgensen, Louis Schwartz Court that it may be limited when nication. But an agreement on a de- and Robert A. Woods in an article there is a "clear and present danger." sirable goal to be obtained should entitled "Programing Diversity in The commission's fairness doc- not obfuscate the critical question Proposals for New Broadcast Li- trine conflicts with this position since of means to be used. It is the vice censes."

plaints about television. He said it is tional committee. Film sales ... up to the broadcasting industry to raise Mr. Miller, who has inspected hous- the standards of programing. He added: ing arrangements in San Francisco, said, The Conciliator (Cirrus Productions): "Television is too powerful and persua- "All of the state delegations and virtu- Km Los Angeles; WNEW -TV New sive an instrument to be placed in the ally all of the media people will be York; wrro(TV) Washington; wrvH -Tv hands of any central authority, however housed in San Francisco itself, and ar- Peoria, Ill.; wrvP(TV) Decatur, Ill., well -intentioned. rangements are being completed to ac- and KMBC -TV Kansas City, Mo. "The history of this century," he said, commodate the balance in surround- Beetle Bailey (King Features) : WSB- "is replete with evidence that a people ing communities." Tv Atlanta; wsTV -TV Steubenville, Ohio - that relinquishes its Housing arrangements are virtually control of com- Wheeling, W. Va.; KTRE -TV Lufkin, munications ultimately complete, he said. "Confirmations of relinquishes its Tex., and KTBC -TV Austin, Tex. liberty." space reservations are almost ready to be mailed." Mr. Samoff noted that although tele- Big 6 (NTA) : WFAA -TV Dallas -Fort vision is a "secondary influence in our Worth; wHTN -TV Huntington, W. Va., society" in relation to the home, church News plays growing role and KMRO -TV Seattle. Now in 34 mar- and school, it strives accurately to por- kets. tray society as it really is. "To look in- in station popularity Superman to the mirror of television may be dis- (Wolper TV Sales) : WAST concerting at times, exhilarating at (Tv) Albany, N. Y.; KARD -TV Wichita, Stephen B. Labunski, vice president Kan.; KGNC -TV Amarillo, Tex.; wzzM- others, but the reflection is a reasonably of Radio Press International, last week faithful one." TV Grand Rapids, Mich.; KMJ -TV Fres- told a meeting of RPI's subscribers that no, Calif.; WHNB -TV New Britain-Hart- Mr. Samoff appeared at the South- a radio station's news policy is playing ford, Conn.; wTTV(TV) Bloomington - ern Baptists Convention to be presented an increasing role in its popularity Indianapolis; WHYN -TV Springfield, the newly established Southern Baptists' among listeners and that "more and Mass.; WLOS -TV Asheville, N. distinguished communications medal C., and for more advertisers are sponsoring radio WHBP -TV Rock Island, Ill. an "obvious and lasting contribution to news." radio and television communications." Mr. Labunski, who also is vice presi- Greatest Show on Earth (Desilu dent and general manager of WMCA Sales) : KHJ -TV Los Angeles. New York, urged that more time and Bigger Bold Journey (Banner Films): WBAP- news coverage money be devoted to building up radio TV Fort Worth- Dallas. news programing because "your entire for GOP convention station becomes more salable on the Tarzan Features (Banner Films): strength of a respected news depart- WTOL -TV Toledo and 'BNS -TV Colum- "Almost twice as many media peo- ment." bus, both Ohio. ple" will cover the Republican National As the public becomes more con- Films of the Fifties, Volume 9 (Seven Convention in San Francisco this year cerned with local, national and interna- Arts): WTEV(TV) New Bedford, Mass., as there were for the GOP convention tional affairs, Mr. Labunski said, it and WISH-TV Indianapolis. Volumes 3, there in 1956, according to William E. turns "increasingly" to radio to get the 4 and 5: KHOL -TV Kearney- Holdrege, Miller, chairman of the Republican Na- information it desires and needs. Neb. 72 (PROGRAMING) BROADCASTING, May 25, 1964

I Program notes ... sion that includes a section on the right One step closer of privacy. The new four -page privacy Educational series ABC Radio plans doctrine explains "that a person has on suspension of 315 on May 31 to launch a new Sunday the right to be let alone; to be free series, Exploring Higher Education, from publicity about a matter he deems Suspension of equal time require- (2:30 -2:55 p.m. featuring inter- EDT) of no concern to the public-in other ments for presidential vice presi- views with nationally prominent and edu- words, his dignity is protected." dential candidates inched a wee bit cators. The first program in the series closer to enactment last week, but not will include an interview with Philharmonic returns The New York former far enough to clear Senate hurdles U. S. Secretary of Health, Education Philharmonic will begin its 35th year on thrown up by the civil rights debate. and Welfare Arthur S. Flemming, the air next fall in Sunday afternoon now House members who conferred earli- president of the University of Oregon. time periods. The weekly live broadcasts had been on CBS Radio until last er this month with their Senate counter- New series Triangle Program Sales year when a hook -up of stations in 86 parts (BROADCASTING, May 1 1 ) and is offering for syndication two new cities was arranged. The performances reached agreement on small changes in series now in production by the Tri- again will be carried on a lineup of sta- HJ Res 247, the suspension measure, angle Stations: The Wonder of Birds, tions called The New York Philhar- reported to the House Tuesday (May 65 five -minute color programs and The monic Radio Network. 19) on the results of that conference. Wonderful Age of Play, a group of The House group, headed by Represen- half -hour taped shows dealing with spe- tative Oren Harris (D- Ark.), chairman cific sports activities. Radio series sales ... of the House Commerce Committee, explained that they had agreed to Sen- Date with Debbie Reynolds (Debco Summer replacement CBS -TV has ate amendments to the original version. Sales) : WTMC Ocala, Fla. scheduled On Broadway Tonight, a vari- The conferees have agreed that the ety series featuring new professional tal- The Shadow (Charles Michelson): suspension should begin Sept. 4, after ent, as the summer replacement for The WHEC Rochester and wxxw Troy, both the Democratic national convention (the Danny Kaye Show (Wednesday, 10 -11 New York, wIOK Bloomington, Ill., and Republicans meet in July). They also p.m. EDT), beginning July 8. Rudy WJRZ Newark, N. J. agreed to a minor revision of the resolu- Vallee will be the regular host for the tion language that is intended to remind Famous Jury Trials (Charles Michel- broadcasters of Section 315(b) of the series, which will be produced by Irving son): WPON Pontiac, Mich. Mansfield and directed by Dave Geisel. Communications Act. The section re- The Green Hornet, Sherlock Holmes, quires stations to charge legally quali- AP libel booklet The Associated The Hidden Truth and Dangerous As- fied candidates rates that do not exceed Press' booklet, The Dangers of Libel, signment (Charles Michelson): WJRZ charges made for "comparable use of is being reissued in an expanded ver- Newark, N. J. such station for other purposes." PRESENTING PANORAMA OF MUSIC ANDA CAST OF THOUSANDS

Over 2200 to be exact. All music students from Hillsborough County Schools. And all able to participate because of an idea WFLA -TV Vice Pres. and General Manager George W. Harvey had a few years ago! PANORAMA OF MUSIC is an exclusive WFLA -TV presentation from production to narration. It's co -sponsored with the County School System and has provided over 70 college music scholarships since 1960. Because of programing and planning like PANORAMA OF MUSIC Tampa -St. Petersburg turns to WFLA -TV FIRST.

BROADCASTING, May 25, 1964 73 station said, is that the church's views Mississippi TV's "have received more than a fair share The future of of the time of the station." WJTV said it has carried programs defend actions featuring national and local civil rights home TV tape leaders "despite complaints and, on occasion, even threats from its viewers." Oppose church plea to deny It said, however, it would continue to New medium will be beyond carry both local and network -originated license renewals; say local news of the integration controversy. control of opponents The stations also said they have of pay TV, Raibourn says conditions dictate policy made time available to the two Negro civil rights leaders in Mississippi who are parties to the petitions to deny re- A warning to theater owners and sta- Two Jackson, Miss., television newal. They are the Reverend Robert broadcasters who oppose wired pay stations tel- tions have told the FCC that L. T. Smith of Jackson, and Aaron E. evision was issued last week by Paul in their area subject themselves to corn - Henry of Clarksburg, state president of Raibourn. Mr. Rai - plaints and, on occasion, threats when the National Association for the Ad- bourn is senior vice they carry programs on the civil rights vancement of Colored People. president, secretary issue. The stations, WLBT(TV) and Pacifica Cited Both stations cited and board member wJTv(Tv), also asserted that the com- the FCC's decision in the Pacifica Foun- of Paramount Pic- mission must leave them free to make dation case to support their contention which programing judgments based on their tures Corp., that they should be left free to make has a pay TV sub- assessment of local conditions and programing judgments. In the Pacifica needs. sidiary, Interna- case, which involved three listener -sup- tional The stations expressed their views in Telemeter ported FM stations whose programing Co. pleadings opposing the petitions of the Paramount offended some listeners, the commission also owns 51% of United Church of Christ, which has held that the "licensee's judgment in Famous Players asked the commission to deny the sta- this freedom of speech area is entitled Mr. Raiboum Canadian Corp. tions' license - renewal applications to very great weight" (BROADCASTING, Ltd., which operates an Etobicoke, (BROADCASTING, April 20). The li- Jan. 27). Canada, wired pay TV operation censes are due for renewal on June 1. WLBT said that if the FCC concluded through Trans -Canada Telemeter. The church, which says its policy is that a station cannot be censored for to condemn segregation, said that the Broadcasters and exhibitors, he said, presenting controversial programing that who don't take advantage of the grow- stations have failed to serve the inter- meets the needs of a minority, the com- ests of the Negro community which, it ing wave of interest in direct payment mission "must allow the station to de- TV and who fail to establish means of said, constitutes 45% of the popula- cide how much programing a minority tion in the five counties within the sta- competing for the home TV screen, may should receive, and how that program- regret their stand when another medi- tions' prime service area. ing should be presented." The commis- The church also said the stations um becomes available to the public - sion should "also allow a station to de- the home TV recorder. have not given "a fair presentation of cide how an inflammatory issue should controversial issues, especially in the be handled on a local basis." This medium, he suggested, "is prob- field of race relations." The allegations WJTV cited the Pacifica case in re- ably going to be completely beyond were said to have been based on moni- sponding to a complaint by the church the propaganda control of either broad- toring of the stations' programs during that the station did not, during the casters or exhibitors. . . . ' Mr. Rai - the week of March 1. monitored week, originate a religious bourn said there are now as many as Residents of the Jackson area, whose program from a Negro church in Jack- 20 electronics companies developing only TV service is provided by WLBT son. The station said that, in the Pa- prototype home TV recorders. and wry, have been deluging the cifica case, the commission held that His remarks were made before a sym- FCC with comments on the case. No responsibility for selection of individual posium held by the New York Society mail count has been made, but expres- programs rests with the licensee and of Security Analysts on the relation of sions of opinion, in letters, postcards that its-the commission's -jurisdiction feature films to television. and on petitions, are said to be "in the is confined to review of overall service. Supply and Demand John Mitchell, thousands." Commission officials say The stations asserted they carry pro- sales vice president of Screen Gems, there has been "a substantial amount of grams oriented to the Negro audience, another speaker at the session, pre- mail on both sides" of the case. and said their programing is in accord- dicted a strong future for feature film Network Programs Both stations, ance with the proposals they made in distributors on the basis of the increas- challenging the accuracy and validity seeking renewal of their licenses in ing number of TV sets throughout the of the analysis of their programing, 1961. WLBT'S pleading contained state- world. Over the last year, he said, the said that they carry network programs ments from six Negro community lead- number of television receivers outside dealing with all aspects of the civil ers- including clergymen, a weekly the U. S. has increased by almost 19 rights issue. WLBT is affiliated with newspaper publisher and educators - million. Mr. Mitchell also pointed to NBC, WJTV with CBS. supporting the station's contention it the rapidly dwindling supply of new But WLBT said it presented such pro- cooperates with area Negroes. feature film product available to TV. grams over the objections of "many" L. M. Sepaugh, vice president of A recent study of reserve product viewers and has concluded, "as a matter wJTv, said WJTV "has never considered shows that of an estimated 5,400 fea- of judgment that it is not in the public its viewers as consisting of separate ture films produced between 1948 and interest indiscriminately to present local communities." But he recalled "several" 1963, only 1,200 have not been dis- programs on this very inflammatory is- instances in which the station carried tributed to television, he observed . sue, and for this reason has initiated announcements "directed primarily to The television worth of a quality fea- very few local programs of this type." the Negro segments of the WJTV audi- ture, he asserted, increases by 10 to One consequence of this policy, the ence." 20% a year.

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76 BROADCASTING, May 25, 1964 Looking for an $8 billion market?

IMPORTANCE OF SPANISH -SPEAKING POPULATION INCREASING EVERY YEAR

There's an $8 billion market in the her husband earned working at nearby tive explained the difficulty in selling United States that is getting very little Biggs Air Force Base. Spanish -language broadcasting to the attention in the opinion of those who The market is a Cuban lawyer who big -money advertisers. know most about it. now does what he can to earn a living The advertisers that buy the Spanish - There are 8 million special people in in Miami, and the American -born son language market are satisfied with their the country who put great faith in what of Italian parents who works in a results and a few have been in for years. they hear on their favorite radio stations Tampa cigar factory and speaks Span- These clients and their agencies are no or see on their television stations. ish. problem for the reps. But the untapped Their reason is easy to understand. The market is a farmer in California's advertisers are. They are the Spanish- speaking people San Joaquin Valley, and a young couple An account executive with one of the of the nation, the Mexicans, Puerto in Matamoros, Mexico, who cross the leading Texas agencies placing business Ricans, Cubans and others who speak Rio Grande River on Friday night to in the market said that advertisers mov- and think and pray in Spanish and so shop for groceries in Brownsville, Tex. ing in for the first time have to look at listen to and appreciate the Spanish The market is 50 labels from evapo- it as an investment. "The short- sighted language broadcasts that are aimed rated milk cans for a statue of the advertisers who try scattered small cam- their way. Virgin of Guadalupe, and a mariachi paigns and are mad because they don't A number of national advertisers have band that plays at fiestas. bring results just aren't approaching the discovered this fact and are profiting The market is a soap opera that seems market in the right way," he said. by the discovery. Many others have to run interminably, and a disk jockey "If they approach the market with ignored this important group, arguing program with "Mack the Knife" sung to the idea that in buying Spanish -language that it can be reached through English - a cha cha beat. media they have an investment, not an programed stations, English newspapers The Spanish -language market is a item of expense, then they can make a and magazines. Studies do not bear goldmine with the mother lode still success of it. It's a sleeping market," out this argument. Spanish- speaking untapped. he said, "and when advertisers and agen- people are loyal to their native tongue. "The civil rights battle has helped cies stop thinking that all these people What Is It? The Spanish- language to make the Negro market, but our peo- eat is tortillas and tacos, there's going market is a kid with a transistor at his ple in the Spanish -language market are to be a great awakening." ear who crosses 42d Street and Broad- comparatively quiet. So a lot of people Several agency executives noted that way in New York, and a housewife in don't even know its around." the Spanish -language market has many El Paso who has just cashed the check That's the way one station representa- untapped product areas because the cli-

BROADCASTING, May 25, 1964 77 LOOKING FOR AN $8 BILLION MARKET? continued the Southwest and West Coast. In New York City the stations are ent or the agency doesn't know anything programed doesn't help the situation. satisfied that they are being recognized about the market and has shown no real Specifically one West Coast agency man and have fewer complaints about na- desire to learn. commented that when one station pro- tional business than do other areas. These uninformed agencies and ad- grams Spanish 24 -hours a day and an- The stations programing Spanish in vertisers hurt the market. When such other station only programs a couple the Miami area do not have as many clients buy into the market they try "six of hours daily "you start to wonder just agency- advertiser difficulties as the spots a week for a few weeks and then how big the market is." Southwestern market. when their product doesn't show a In its survey of the Spanish -language In that section of the U. S. from 1,000% increase in sales say the market market, BROADCASTING has estimated it Texas to California along the Mexican isn't there." totals eight million people (see page border, the problem exists. This is the Bob Berry, account executive at Glenn 88). area that eastern agencies and adver- Advertising, San Antonio, who places It is difficult, reps say, to get advertisers know least about. business for Richard Hudnut Three tisers to allocate a share of their budget One of the biggest difficulties, say Flowers brilliantine and Quaker Oats' for the Spanish -programed stations in the reps, is convincing prospective buy- Masa Harina, looks at it another way. proportion to the Spanish- market popu- ers that the market doesn't end at the It Takes Time An advertiser can't lation of their areas. Rio Grande River. The two million come into the Spanish market and ex- Agencies and advertisers have to stop residents of Mexican border cities listen pect to turn it upside down overnight, thinking of us as an "extra market that to Spanish radio, watch Spanish tele- he noted, the market isn't built that way. requires a special budget," one rep main- vision and do major buying on the U. S. "The people," he said, "develop brand tained. "When they put us into the side. loyalties by listening to commercials for overall budget in ratio to the people we Their contention is backed up by a long period and through word of reach then we'll be making real head- Mexican authorities. An official of the mouth. The advertisers that stay with way," he said. Mexican Government Tourism Depart- the market can do well." Need to Know One of the major ment said that of the $950 million spent Edward Martin, vice president and difficulties in selling new clients on the in his country by U. S. tourists, only manager of Fuller & Smith & Ross, market is "a horrible lack of knowledge" $450 million gets to the interior, most Fort Worth, places business in the Span- as one rep puts it. of it to Mexico City. The remaining ish- language market for Pioneer Flour "Some New York agencies don't $500 million, he said, stays in the Mexi- Mills of San Antonio. He says the ad- know anything about conditions in La- can border towns and it, plus another vertiser has to be aware of the "special redo or San Diego," he said. "All they $180 million, is spent by these border characteristics" of the market, but when see out their windows are the kids of residents in Laredo, El Paso, San Diego he does he will "find it especially re- Spanish Harlem." and other U. S. border cities. sponsive." "By the same token," the rep con- Constant Traffic He said there is a An agency in Los Angeles goes over tinued, "any agency that spends a few free zone which extends 21 miles into the same ground. The two to four week hundred dollars to send someone into Mexico from the border, and residents schedule which is okay for English - the Southwest to get the feel of the mar- of the area continuously cross over to language radio isn't enough in the ket at least has some first-hand knowl- shop for anything from canned milk to Spanish market. "A minimum of 13 edge on which to base its decision." automobiles. There are certain limita- consecutive weeks is recommended," the This brings the Spanish- market back tions on what can be transported duty- agency said, "to give the brand name to the root of one of its selling troubles free over the border, but he indicated enough time to establish itself. Con- -the fact that there are three markets that these were not the most enforceable sistency is what pays off." in one. There is the Puerto Rican mar- statutes on the book. say way the Some agency people that the ket of New York, Cuban market Another difficulty the reps find is con- is and the way it is of Miami and the Mexican market of the market built vincing advertisers that the Spanish - speaking audience is not adequately served by English radio. The common plaint of the Spanish - market reps is that advertisers who say they are reaching the Spanish audience with English broadcasts aren't really doing so. The client may be getting some "exposure," but not any "impact." Unlike other minorities which have been assimilated into the U. S.'s culture pattern, the Spanish -language market Record Hop Aniversario does not have to look far from its new home to find the native land. This is true of all three segments, and this is one reason that the market cannot be expected to quickly accept English as its primary language. Familial ties in the native country and group life among the Spanish- speaking residents in the U. S. play a big part in this language retention. The Mexicans, Puerto Ricans and Cubans coming into the U. S. fit into the ethnic groups al- From the stage of the Puerto Rico live 'Pepsi -Cola Record Hop.' The ready established. Theater, WADO New York broadcast vocalist is Ismael Diaz -Tirado. The Spanish-language market lives

78 (SPECIAL REPORT: SPANISH-LANGUAGE MARKET) BROADCASTING, May 25, 1964 Radio and television stations with major Spanish programing

Hrs. Hrs. Hrs. Hrs. Sta- week- Sta- week- Sta- week- City tion ly Sta- week- City tion ly City tion ly City tion ly ARIZONA Visalia KONG 11% Silver City KsIL 7 San Antonio KCOR 132 KEOS 5 Flagstaff Watsonville KOMY 9 Socorro xsaC 6 Kuso 100' ' Globe -Miami KIKO 6 Yuba City MACH 9 Taos KKIT 19% KUKA 91 Nogales KNOG 30 Truth or KCHS 9 RWEX- Nogales -Nogales XEHF 100% Consequences TV 70 Sonora COLORADO Tucumcari KTNN 6 Seminole KTFO 6 Phoenix KIFN 100% Colorado Springs xvoa 6 Seymour KSEY 15 Safford KATO 6% Denver KCTO (TV) Slaton KCAS 14 Tucson KEVT 100% NEW YORK arec 76 Sweetwater KXOK 5 KGUN-TV New York WADO 101 Durango KDCO 9 Taylor KTAE 6 MOLD 6% WBNX 122% Greeley xrou 6 Tulia KTUE 9 KXEW 100% wvED 14 La Junta Kezz 6 Uvalde KVOU 18 Yuma MELO 6 WHOM 118 Vernon KvvoY 6 Monte Vista KSLV 5 xvwc 6 Victoria KNAL KYUbI 6 Pueblo MAPI 100% 9'z Rocky Ford KAVI 6 PENNSYLVANIA KvIC 8 Weslaco KRCV Trinidad KCRT 8% Philadelphia WTEL 40 15 CALIFORNIA Walzenburg %FLJ 10 Bakersfield xBAK-TV KOSE 15',4 TEXAS WASHINGTON DISTRICT KLYD 12 OF COLUMBIA Alpine KVLF 6 Moses Lake KSEM KWAc 70 Washington WEAN Austin KVET 9 Sunnyside Knew 6 Barstow KWTC 9 (FM) 106 Beeville KIEL 45% Toppenish KENE 12 Brawley- !CROP 12 KBOR 21 El Centro Brownsville - XEMT 100% Burbank MELA 10 FLORIDA Matamoros WISCONSIN MICO 14 Calexico Boynton Beach wzzz 5 XEO 100% Woos 6 Calexico - Clewiston wsuG 20 Carrizo Springs KEEN 30% Sturgeon Mexicali XECB 133 Miami WFAB 100% Corpus Christi KCCT 91 XEB 133 KUNO 100% XEHG 84 WMIE 120 KCFH PUERTO RICO XESU 105 WMET 100% Cuero 8 xgwv 133 Tampa WSOL 32 Del Rio KDLK 24 Aguadilla 'WAeA- AM- Coalinga KBMX 5% Eagle Pass REPS 18 Eagle Pass- XEMJ 100% PM 100% Corona KBL'C 12 IDAHO ERFL 9 Piedras Negras WORE 100% Delano KCHJ 10!4 Burley KSAR 6 MEMO 100% WCMN 17 WMIA Dinuba KRBU 22 Nampa KFXD 5 Edinburg KURV 30 Arecibo 17 Fowler KLIP 6 Payette KEOK 8 El Campo KULP 6% WNIK 100% Bayamon WRSJ- Fresno HAIL-TV I El Paso -Juarez XEJ 100% KOST 97 XEJ -TV 100% AM-FM 100% KICU-TV 214 ILLINOIS XELO 112 Caguas wNEC 100% KJEO-TV 2% Chicago wcIU (TV) Falfurrias Meso 20 WVJP 100% Fajardo WMDD 100% KXEX 100% wCRw 23 Floydada MELD 10 WXRF 100% Gilroy HPER 37 WSBC 15 Fort Stockton KFST 14 Guayama Hato Rey WIPR 110 Hanford KNGS 9 Chicago - WTAQ 19% Fort Worth KCUL 13 HomaCao WALD 100% Hollister HGHT 9 La RILE 5 Grange Galveston Isabela WISA- Imperial Valley - XHBC-TV Chicago - WOPA 15 KCTI 5 Gonzales AM-FM 95 Mexicali Oak Park Harlingen MBE 43% KEEO 18 Manati WMNT 100% Indio MGET -TV Inglewood KTYM 5 Mayaguez WAEL 100% Hereford KPAN 7 KRKC 814 WKJB- King City INDIANA Houston KTRK -TV Los Angeles KMEX- AM- Gary WGRY 10 Houston - KLVL 118% Tv 100% rM 100% WWCA 6 Pasadena Los Angeles - KWKW 100% W ORA- Pasadena Hammond WYCA- KLVL-FM 56 AM- FM 24 Los Angeles - KALI 114 Junction KMBL 7 rM 100% San Gabriel Kingsville MINE 19 WPRA 100% Los Banos KLBS 5 KANSAS Lamesa KPET 7 WTIL 100% KUBA 8 Laredo ICONS 18 Ponce WISO 100% Marysville Garden City KNCO 6 Merced KYOS 15 Kvoz 16 WLEU 100% Ontario MASK 20 Laredo - WPAB 100% Oxnard KOXR 90 LOUISIANA Nuevo Laredo aus 100!1, WPRP 116 Porterville KTIP 7 New Orleans WWL 30 XEBK 100% Rio Piedras WEIR Redlands KCAL 100% XEGNK (FM) 15 Salinas xsew 11 XEFE-TV WUND 100% NEBRASKA San Bernardino KFMW XENU 100% WRAI 100% (FM) 18 Scottsbluff KNEE 6 XEK 100% San Juan WAPA 100% San Diego- XEGM Lubbock MURK 6 WFQM Tijuana NEW JERSEY McAllen-Reynosa XEOR 100% (FM) 100% XEMO xERI 100% WHOA 100% )(ERB Newark W HBI McCamey KAMY 8 WIAC- XEWT-TV (FM) 36 McKinney KMAE 8 AM- Fernando KVPM San MET 55% FM 100% (FM) 28 Mission NEW MEXICO Morton KRAN 15 WITA- San Francisco KOFY 100% Albuquerque KABQ 100% KOYL 6 AM-FM 24 San Jose - xLOK 68 Odessa San Francisco xcGM-TV 2!4 Pearsall xvwc 17% wxAQ- San Ysidro- XEXX 100% xtos 70 Pecos KICK 12 AM- Tijuana Belen MARS 18 Pleasanton KBOP 36 FM 100% Santa Barbara KIST 12 Deming MOTS 12 Port Lavaca KGUL 6 WKVM 100% )(CUD 14 Gallup KCAx 6 Raymondville KSOX 27 WKYN 100% Santa Maria KSEE 8 Hobbs KWEW 7 Robstown KROB 7 WOLA Santa Paula KSPA 116 Las Cruces KOBE 18 Rosenberg - KFRD 12 (rM) 100% Stockton KsTN 10',4 Roswell KBDD 100% Richmond Utuado WUPR 100% Taft KFTR 10 Santa Fe KTRC 20 San Angelo %PEP 10 Vieques WTVV 100% Ventura KVEN 7 Santa Rosa KSYx 11 KTEO 6 Yauco WKFE 100%

BROADCASTING, May 25, 1964 79 within itself. Residents shop where mer- language market as a potent force has The situation in New York is a little chants speak Spanish, attend churches come from New Mexico where many more complex. Puerto Ricans are U. S. where priests speak Spanish, listen to official documents are now printed in citizens and in New York's Spanish Spanish radio, watch Spanish television, English and Spanish. Harlem, so the story goes, there is a say- attend Spanish movies and speak Span- In Texas, a pilot program is under- ing "when Congress made us citizens it ish in the home. They, in fact, have no way in some of the predominant Span- didn't tell us that we had to learn Eng- need for English. ish- speaking centers of the state to teach lish." The language is their protection preschool children a base of 400 Eng- By holding to their language, residents against being drawn into a culture that lish words so that they may attend Eng- of the Spanish market accept radio and does not always accept them on a first - lish schools on something nearer a par television as their media. They identify class basis. It is their status symbol. with children who have heard only with the stations broadcasting Spanish Acknowledgement of the Spanish- English since birth. and look up to them. The Spanish touch pays off in profits SUCCESS STORIES ARE MANY AMONG THOSE WHO USE MARKET REGULARLY

Macy's doesn't tell Gimbels and ad- they have noticed greatly increased re- are not available on the Mexican side of vertisers in the Spanish -language market gional and national buying in the past the border. are as loathe to disclose the secrets of two years. For the most part goods in the U. S. their advertising strategy. Several ad- Getting Results Why is the market are cheaper and U. S. manufacturers mit wanting to keep their successes growing? Ask five people and get five have a national image of quality. Thus quiet so competitors won't move into answers. But all the answers boil down it becomes a status symbol for the the field. to the fact that radie and television Mexican to spend dollars on American But advertising success stories are an stations specializing in the Spanish - goods which he considers superior to important part of the Spanish market speaking market are producing results. products manufactured in Mexico. and growth in billings tells the story. The stations reach the audience in its Add these characteristics of the peo- A consensus of the station representa- own language. One executive with long ple to some astute merchandising pro- tives in the market reveals that about experience in the market said, "if you motion by the stations and a deluge of $7 million in regional and national can reach them in the language they success stories result. business was placed in Spanish -language pray in, then you are reaching them in Enough for Advertising Paul Bap- radio and television in 1963. Predic- the language they understand best." tist, advertising manager for evapo- tions for this year are mixed with one Others have noted that they have rated milk, Carnation Co., Los An- rep saying the billings would show a been successful in the market because geles, says his firm has been in the slight increase and another expecting the people support a manufacturer who market "forever, or more than 10 years billings to go up to about $9 million considers them important enough to be which is about as far back as the rec- if first- quarter business is an accurate sought out. ords go." Spanish -language advertising indication. Still another reason exists in the is budgeted "at several hundred thou- Although buying in the Spanish -lan- border areas where millions of Mexicans sand dollars" divided between radio and guage market has shown constant gains annually cross into U. S. cities and print about five to one in favor of ra- for the past decade, agency people say towns to buy consumer goods which dio. "We figure," Mr. Baptist said, "if

At left (l -r), Ernest Barton, Bill Harrell and Al Kinsall At right, Maria Gutierrez and Carlos Acosta of WMIE of KVOZ Laredo, Tex., look over early results of Virgin Miami count Carnation Milk labels used as theater party of Guadalupe premium offer with Jim Cadena of Pet Milk. admissions.

60 (SPECIAL REPORT: SPANISH -LANGUAGE MARKET) BROADCASTING, May 25, 1964 WAPA -T V dominates the

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BROADCASTING, May 25, 1964 81 the market can support a Spanish -lan- hardened to giveaways and might enter guage station there are enough people a contest offering a $5,000 first prize if for us to advertise to." a postcard is handy and he doesn't have Carnation likes to "identify with to hunt for a pencil and he passes a popular people" and uses personalities. mailbox on his way to the office. The These personalities produce results for Spanish- speaking listener will buy to the "can of milk with the rose on it," get something for nothing. as it's best known in the Spanish mar- Nathan Safir, general manager of ket. KCOR, expressed it this way: "No matter Promotions play an important part what it is, a medal, a picture, a statue, in the Carnation campaign through they want it." Erwin Wasey, Ruthrauff & Ryan. Be- However, it is not necessary to offer tween March 1963 and January 1964 a premium to increase sales. If an ad- two promotions were run on XEO vertiser shows real interest in the mar- Brownsville- Matamoros. Prizes were ket, Spanish -language media can usual- awarded to those collecting the most ly produce a good track record. labels, and first prize was a three -day A campaign for Libby, McNeil & vacation in Mexico City. Libby's Vegetable Juice Cocktail over More than 612,000 labels were KMEX-TV Los Angeles produced a 62% LATIN WOMEN! turned in and the first-prize winner had increase in sales. collected more than 10,000 labels. In New York, wnno aided a Libby COOKS, HOUSEWIVES, The second contest offered statues of campaign on the station by placing the San Martin de Pones for Carnation station's on -air personalities in listeners' HOMEMAKERS, labels. Entrants turned in 167,650 and homes where they cooked meals using BY THE HUNDREDS received 2,123 statues, far more than only Libby products. the company had expected to give. Sometimes a mistake pays unexpected OF THOUSANDS The impact of religious gifts is well - dividends for a client. Kuso San An- known in the Spanish language market, tonio prematurely ran some spots for and the evaporated milk "with the cow" a new product of Amigos Food Co., has also used this gambit successfully. San Antonio. R. E. Velasco Jr., general Pet Milk, St. Louis, through Gardner manager of the company, said the early QAD10 STATIONAADICEMISO¡¡A Advertising, had one of its more suc- spots for canned tamales produced a cessful promotions when it offered a flood of "phone calls from housewives picture of the Virgin of Guadalupe for who wanted to know where they could 50 tall can or 100 small can labels. The purchase the item. We also received 1140 EN SU DIAL three -month promotion brought in more several orders including one 50 -case than 80,000 labels on xvoz Laredo and order from a major supermarket." more than 250,000 labels on KCOR San Special Flour Sells The story of Antonio. Quaker Oats Masa Harina, a corn flour ONLY Another Pet contest offered more used to make tortillias and tamales, is material gifts: a diamond ring, luggage, well -known throughout the Spanish - watch, camera and radios. To enter language market. Glenn Advertising, WMIE, MIAMI the one -month promotion on WHOM San Antonio, places this account New York, listeners had to send in a throughout the Southwest and Masa PROGRAMS signed label. Result: 26,019 entries. Harina contests consistently draw well. Don't Read Papers Fred Rafael, A pre- Easter campaign for five prizes AND director of marketing and merchandis- of a wardrobe or cash required listeners ing for Quinn -Lowe, a New York agen- to send their name and address with a cy that bills about $150,000 a year for bag label or just plain paper. A two - MERCHANDISES several products in Spanish -language week, 12 -spot schedule on xvou Uvalde, TO WOMEN media, said that radio is far and away Tex. produced 300 entries; a four -week the most effective means of reaching schedule on KULP El Campo, Tex., this market since "the people just don't produced 535 entires; a four -week run "10 YEARS OF read Spanish newspapers." on JUNE Kingsville, Tex., brought 300 Mr. Rafael noted that Vitarroze, a entries, and in two weeks xROP Pleasant- SOLID SUCCESS" rice product, has been successfully sold ville, Tex., received 634 entries. and merchandised by New York's three Last year Pioneer Flour Mills, San REP. NAT. TIME SALES Spanish -language stations. Vitarroze en- Antonio, through Fuller & Smith & tered the New York market in 1956 Ross, Fort Worth, aimed a mammoth and has expanded its original schedule. multimedia promotion at the Spanish - RADIO STATION/ItADIOEMISOR4 For the past two years Vitarroze has language market. The object: to sell run a 15 -week promotion during which Pioneer Flour products. The means: roundtrip air tickets to Puerto Rico were a live talent contest telecast weekly over given weekly. Mr. Rafael said that the KWEX-TV San Antonio. promotion, which required listeners to The contest ran 12 Sundays and more 1140 EN SU DIAL send in a signed Vitarroze label, was than 600 amateur entertainers appeared very successful last year. This year the at the Alameda before packed houses. 1448 Northwest 36th Street response was even greater. Viewers' votes were based on the size Miami, Florida He said listeners this year spent more of the package of Pioneer products pur- than $6,000 on postage alone, not count- chased. Backed PHONE: NE 3 -0161 by seven TV spots, 10 ing the purchase price of the product. radio spots daily plus newspaper, bus The English- speaking listener is more cards and point -of -sale material, the

82 (SPECIAL REPORT: SPANISH -LANGUAGE MARKET) BROADCASTING, May 25, 1964 23 REASONS WHY WHOM

DOMINATES THE NEW YORK SPANISH

MARKET WITH 60% AVERAGE SHARE:

"Radio Reloj" "New York Yankees in Spanish" with Mario De Lara and Ramon Vizcarrondo "Net York Mets in Spanish"

"El Debate Musical" "El Correo del Amor" with Juan Rodriguez Diaz with El Duque de Casalta and Rafael Diaz Gutierrez "Radio Teatro" WHOM "Exclusive... Only N.Y. Spanish Station at Puerto "Club del Mediodia" Rico Pavilion, New York with Jose Ramon Diaz Worlds Fair"

"Derecho A Opinar" "El Suceso de Hoy" with Jose Lumen Roman with Jose Ceron

"The Myriam Luz Show" "Trio Los Condes'

"Musica y Poemas" "Joe Valle" with Eusebio Valls "Centro de Orientacion" "La Montana Canta" with Ramon Velez with Ramito "Trio Armando Vega" "El Mundo al Dia" with Miguel Angel Torres "World Championship Fights' "Panorama Deportivo" and "Recuerdos de Puerto Rico' "Cita Con las Estrellas" with Buck Canel with William Valentin Rico

"El Show Musical de WHOM" "Buzon WHOM" with Enrique Girona Carlos Rene Cabrera

FORTUNE POPE, President

CHARLES BALTIN, Vice President - Sales Manager

RALPH COSTANTINO, Program Manager

WHOM .ani & FM

136 WEST 52ND STREET NEW YORK 10019, N. Y.

BROADCASTING, May 25, 1964 83 WOT EEZ TOTAL COVERAGE, SENOR? In Phoenix, plus your English message, say it in Spanish to our 150,- 000 listeners who speak, and think, Spanish. Speak to Arizona only in English and you ignore a market bigger than Amarillo, Roanoke or Augusta. Our listeners aren't buying your product if you aren't selling, en Espanoi, over KIFN, Central Ari- zona's only full time Spanish language station. We translate free. Production spots available NATIONAL TIME SALES HARLAN G. OAKES Miss KCOR and her court pose follow- cast of a beauty contest sponsored by New York, Chicago Los Angeles ing their selection during a live broad - the San Antonio station. DAVID CARPENTER CO. DON R. PICKENS CO. Atlanta San Francisco contest produced more than 5.4 million ing for 11% of Jax's overall radio votes and resulted in sale of more than budget. Doherty, Clifford, Steers & 2.7 million pounds of Pioneer products. Shenfield, New York, agency for Jax, From Alfred G. Beckmann, president said it has also purchased shows on and general manager of Pioneer: "We KWEX -TV San Antonio. are still awed by the magnitude of the A campaign on KALI Los Angeles for response." 01' Smokey lard, the only station over Cold Drink Market Pepsi -Cola and which the product was advertised at that its bottlers have long used radio in the time, produced a 300% increase. Southwest but during the past seven The New York Telephone Co. began COVERING PHOENIX AND years, have expanded to reach Spanish- a drive in January to sell the Spanish - ALL OF CENTRAL ARIZONA speaking listeners in New York, Phila- language audience of New York City on delphia, Los Angeles and Miami. A installing telephones. company spokesman said Spanish radio Terrence P. Hayes, advertising super. constitutes "a substantial portion" of visor for sales at New York Telephone the bottlers' expenditure, and on occa- Co., said last week that response to the sion, TV shows aimed at the market campaign on wADO, WBNX and WHOM have been purchased. had been "enthusiastic." The campaign "We are, of course, delighted with placed through BBDO, New York, has our advertising," the spokesman said, no shutoff date. "if it were not successful, we could not Buy Phones, Too Mr. Hayes noted sustain such an advertising -promotional a "surprising" number of Princess effort." phones are being ordered, since the Prin- In Philadelphia a 52 -week campaign cess phone costs 85 cents a month more for Pepsi placed by J. M. Korn & Son than the regular set. on WTEL resulted in a sales increase in The spots were produced by The the Spanish- speaking area of better than Latin Sound, New York (see page 92). 50 %. For 1964, WTEL has another 52- Lydia Pinkham through West, Weir week budget from Pepsi. and Bartell, New York, has been ad- The beer companies have found Span- vertising in the Spanish -language mar- ish speaking people drink about seven ket for 15 years. It began in Texas and times as much beer as their English - has recently expanded to cover New speaking neighbors and as a result they York and Florida. The product is on have jumped into Spanish radio. about 15 stations. Wade Advertising, Los Angeles, Lever Bros. and Procter & Gamble which handles West Coast advertising have been in the Spanish market for for Falstaff Beer says it goes after a years. Current schedules for both firms minimum market of 30,000 Spanish - are light. Lever has been in the market speaking people and buys spots, mostly with Breeze since 1960, beginning with run -of- schedule. Falstaff's spokesman 15 stations and now running spots on in this market is Pepe Callahan, whose 23 outlets. Lever's budget for these name has an advantageous Mexican- stations has more than doubled in the American ring. past four years. In Southwest Jax Beer, distributes Procter and Gamble is running spots in six southern states, has been buy- for Cheer in Los Angeles, New York ing the Texas Spanish market for more and Texas; for Zest in New York and than five years. Eight markets in Texas Texas and Comet and Tide only in are used, with 60- second spots and New York at this time. program buys in these cities account- American Tobacco, P. Lorillard, R. J.

84 (SPECIAL REPORT: SPANISH. LANGUAGE MARKET) BROADCASTING, May 25, 1964 Now! WADO goes Spanish all day ... 5:00 A.M. to 8:00 P. M. Only WADO Radio covers the Spanish -language market in New York, New Jersey and lower Connecticut!

THE FACTS: As of June 1,1964, Ra- community. Its programming, its 1,300,000 Spanish-speaking people dio WADO expands its program- community service have won it com- stay tuned to WADO, listen to ming to the Spanish- language market plete acceptance. It has received WADO, buy from advertisers' mes- as follows: from 5:00 A.M. to 8:00 award after award. Among them: an sages broadcast from WADO! P.M., Monday through Saturday; award for its work for the Crippled 9:00 A.M. to 8:00 P.M. Sundays. Children and Adults of Puerto Rico, THE MARKET: This is a concen- Now coverage will be 15 hours a day, and an award from. the Mayors of trated market. It is enormous in size. 101 hours a week of Spanish prime Puerto Rico in recognition of out- It's bigger than that of Seattle or time programming. standing service to the Spanish com- Milwaukee, larger than Miami and munity of New York. This was the Tucson combined. It is different in THE REASON: POPULAR DE- first time a medium in this area ever characteristics from any other mar- MAND! Demand by loyal listeners. received such an official award. In ket. It is different in heritage, Demand by community and civic or- one year, WADO received awards thought, ways, habits and tastes. It ganizations which have requested our from leading civic organizations and is unusually brand and status con - great, overall coverage. Demand by Spanish publications for: the best scious. This burgeoning New York advertisers who wish to put more musical program, the best radio market earns $1 billion annually. messages before those listeners. The station, the announcer of the year, Right now, it spends over $240 additional programming means that program director of the year, and million on food alone, more than the now WADO listeners will wake up, best public service program of the cities of Richmond and Bridgeport work, drive home, and eat dinner year. WADO's annual search for combined. You can reach this market with their constant companion, their Miss Latin America has become a only in the Spanish language! authoritative source of news and classic. No wonder an audience of community information. THE OPPORTUNITY: Here's your opportunity to reach this rich and THE IMAGE -BUILDER: The important market -through WADO. WADO philosophy of respect for We invite you to discuss with us-in the Spanish -speaking community has depth - research, marketing, copy resulted in tremendous respect for interpretation, distribution and mer- WADO by the Spanish- speaking 1280 IN NEW YORK chandising to our audience.

A Macfadden -Bartell Broadcasting Station NEW ADDRESS: 205 East 42nd St., New York 17, N. Y. 212 532- 9266 /Contact Sydney Kavaleer, V.P. and Station Manager

BROADCASTING, May 25, 1984 85 Reynolds and Liggett & Myers have Johnson & Son, KC baking powder, been active in the Spanish market. Spanish market reps Kinney shoes. Kool cigarettes, L &M American Tobacco, which has been cigarettes, Lancer beer, La Pina flour, Lilt, Lone Star beer, Lucky Lager beer, buying time for more than five years, is many firms repre- There are Mattel, Maybelline, Mentholatum Co., now on 14 stations in 12 markets in senting stations that program in New York, Texas and California. Use Mexicana de Aviacio, Midas Muffler, Spanish. Among those which macaroni, of Spanish-language radio for Lucky market are: Miller High Life. Mueller specialize in the Mum deodorant. Strike, Pall Mall and Montclair has National Time Sales, 122 East National Biscuit Co., Olympia beer, shown a gradual, but continued, increase. York, represent- 42d Street, New Orange Crush, Pabst beer, Pearl beer, Douglas Burch, media director of ing the National Spanish Lan- Lorillard, said the firm got into Spanish- Pepto Bismol, Piggly Wiggly supermar- guage Network. Arthur Gordon, kets, Rainbow bread, Rayco, RCA Vic- language radio four years ago with a and sales manager. vice president tor, Red Heart dog food, Rheingold single market and has extended its Richard O'Connell Inc., 845 beer, Richfield Oil Co., Royal Crown schedule to five markets. West End Avenue, New York, Cola, Sal Hepatica, Santa Fe wine, "In the past year," he said, "we have representing the Sombrero Group. more than doubled our budget because Schaefer beer, Schick Safety Razor Co., Richard O'Connell, president. Schlitz beer, Sealtest, we have learned this is a market that Network Shamrock Oil, Spanish International Silver Dust, Simoniz Co., Skippy pea- can be developed. Our local represen- Sales, 250 Avenue, New Park nut butter, Seven -Up, S&H Green tatives in the areas in which we have York, representing the Spanish used Spanish radio are highly pleased Stamps, Sprite, SSS Tonic, Standard International Network. Rene An- Brands, Sterling Drug, STP Additive, with our effort." selmo, executive vice president. Texaco, Texize, Union Oil Co., United Mr. Burch added that the company & Inc., Tele -Radio TV Sales Artists, Universal Pictures, Varig Air- is exploring possible use of television. Avenue, 733 Third New York, lines, Warner Bros., Warner Lambert, Transportation comes in for its share representing the Spanish Key Webers bread, Welch's Fiesta Punch, of the market, too. Verne F. Kelley, Market Group. Warren Shuman, Western Air Lines. White King soap, vice president for advertising and public general manager. relations, The Greyhound Corp., said Wrigley's gum. the bus line has been "using Spanish radio off and on for years, but has used it continuously for the past three years Products, Artra skin cream, Armstrong The language shoe and is the only Spanish -language medi- tires, Ballantine beer, Bank of America, um the company uses." BC headache powder, Belair cigarettes, is on the other foot He said Greyhound is in 15 markets Bordon Co., Braniff International Air- at this time, mainly southwestern mar- ways, Burgermeister beer, Busch Ba- kets served by Greyhound. Mr. Kelley varian beer, Bustelo coffee, Cafe Caribe, Spanish is the basic language in noted that with the Spanish- speaking Campbell Soup Co., Canada Dry, Car- Puerto Rico. So it follows that most population growing at two-and -a -half ling Black Label beer, Chesterfield cig- station programs are preponderantly times the rate of the U. S. population arettes, Coca -Cola, Cocomalt, Columbia Spanish. However, English is being as a whole, the market is very important Pictures, Continental Baking, Continen- taught in the schools as a mandatory to Greyhound. And, he added, "the tal Bus Lines, Creomulsion, Dr. Pepper, course and two stations in San Juan company uses a Spanish -language medi- duPont antifreeze, Dove, Duncan Yo- broadcast all English -language program- um to reach this market because it Yo. ing, WHOA and WITE. cannot be reached as effectively by Eastern Air Lines, Ex Lax, Feen -a- Although most stations emphasize a other media." Mint, Flit, Folger's coffee, Four Way music -and -news format, several have The stations and reps have been say- Cold Tablets, Gerber Products, Gladi- noted that their news -commentary pro- ing this all along. ola flour, Gold Medal flour, Goodyear, grams are the most popular shows with Among other regional and national H & H coffee, Hamm's beer, Hancock an emphasis on local news. accounts in Spanish -language radio and gas, Hellman's mayonnaise, Hills Broth- There is a smattering of English on TV are: Aereonaves de Mexico, Admi- ers coffee, Hires root beer, Household television because some feature films ration coffee, Alpine cigarettes, Ameri- Finance, Humble Oil. Interstate Baker- are run in English with Spanish sub- can Beauty Flour, American Home ies, Italian Swiss Colony wine, S. C. titles. WAPA -TV San Juan, which feeds WSUR -TV Ponce and WOLE -TV Aguadil- la- Mayaguez, finds its top -rated pro- MEET THE MORALES FROM KLVL RADIO STATION grams are off-network and syndicated shows from the United States. Norman Louvau, executive vice president of WAPA -TV, said My Favorite Martian, The Three Stooges and Beverly Hill- billies are the most popular. Spanish Subtitles WAPA-TV'S fea- 111 r.. MR. MORALES MRS. MORALES JOE MORALES ture films, which are in English with Spanish subtitles, cover both markets, Let KLVL, with its daily SPANISH Broadcasting programs, do your Mr. Louvau said. "The people who selling to more than 250,000 Latins in our gulf -coast, gateway to speak English like it because they learn Latin -America. Spanish. And the Spanish-speaking KLVL -AM (1480kc) (member of. (92.5mc) people are used to it from seeing so many American movies." daily: 6 AM -10 PM Language) Nétwork) daily: 8 AM -l0 PM WKAQ -TV MAIN STUDIOS Transmitter- Pasadena, Texas San Juan, which feeds WORA -TV Mayaguez and WRIK -TV Ponce, LATIN- AMERICAN Studios and General Offices: 2903 Canal - features U. S. -made westerns that are Houston, Texas. Phone: Capitol 5 -3208 dubbed into Spanish by TV Film and

86 (SPECIAL REPORT: SPANISH -LANGUAGE MARKET) BROADCASTING, May 25, 1964 CALIFOR IA Spanish ,0"2* niarket jl.-ol ip

The Spanish KEY Market Group of California is comprised of 6 excellent Spanish -pro- grammed radio stations. The SKMG affiliates cover California's most important Spanish - speaking markets, which include some of the major U.S. Mexican -American areas. Cali- fornia has the largest Latin population of any state in the U.S.!

o wBC /ffigA Gri414 ,,,,,,d, IavAOA M ry- Oary RAW- I Ukiah Colw O O Illame. wráve NII. Gaa O ,.Hallee Lakeport YOL ncgln eI ;o.vlle N.. OP Placerville p C. mih 00. ramen 0 utter Cloak. dleporr '

KO San Franciscoê

Son Moí.à K.a.Poè,lry od Pale ANo MIO C .i.hCy aux Che.chill. Santa Crv O War.onN M.dr O San luan Ba N'N:uClovi IrMgndKa Marina moira.rsh Z y. ® P.ciac Cr... wool" K«manfowt.r o- .ante Ceva Lena Pin. bd.rd.K . .Ima ba Kin$. bu CeñuSOl Waodlak G.enBWe O ll ma .9 Vi..h @enr Kin. Clry e

0.'idPCl

ro Bee O San Lui. Obispo KGEE Shen Be pitmo B.ch Dover City eid 1.hKhaoi Mejs. o I 47, Guadal Sanr ri. Lm.rood B.raow 0rcutt LOS ANOrL.M..rrr aria Lome; o The estimated Spanish- speaking $elrM 0i ..PP bi C,ah,. population of the State of Cali- Lake a~aY. . Bk. Bear fornia is ,na.4^ewbGe d .mis dine (with Tijuana) 2,032,- KOXetr:'" nd w N a a.ái pp. 779' as of 5/31/64! mm. Riv«° d. u . P.r. v/ at> c né rsPdm te.ch.i. el M Laguna gam C a.ar The Spanish KEY Market s an ntraroa Group South La.un w of California reaches 92.47% \GPNrr.roe OOO eoL san o o<..nsiden.ia. of this total, and affords the 1 C` Isb WnenwN.M Cohost.. broadest and most effective .0. CarOn.by. sea e rMee Gal Mar 1 selling coverage of the state's L. Imis E:7.1:::24 aM.itvlll PoveeG GII% most important Latin markets! Son Dien m C.Im .....T l005 XMLX;taen.e,FT.chw..a:;ans

THE SPANISH KEY MARKET GROUP OF CALIFORNIA Spa nish Station Power Freq. Population KALI, Los Angeles 5,000 watts 1430 kc 874,342 KOFY, San Francisco /Oakland 1,000 watts 1050 kc 436,439 KLEE, Bakersfield 1,000 watts 1230 kc 40,065 KOXR, Oxnard /Ventura 1,000 watts 910 kc 87,429 KXEX, Fresno 500 watts 1550 kc 160,277 XEXX, San Diego /Tijuana 2,000 watts 1420 kc 281,228 TOTAL 1,879,780

Sources: U.S. Census 1960 -"Latin American Population of L.A." - Far West Surveys 6/62; "The Mexican- American Market in the Represented by Tele -Radio & TV Sales, Inc. Associates 1962; "Latin American Population of U.S. " -Belden 733 Third Ave., N.Y. 17, N.Y. S.F.r' -Far West Surveys 6/62; "The Latin American Radio Audi- ence of L.A." 1/64; Spanish Hooperatings Study 1/64. YUkon 6 -9717

BROADCASTING, May 25, 1964 87 Dubbing. The dubbing firm and wicAQ- ber agencies. Tv are both part of El Mundo Enter- San Juan has been growing in size ONE BUY prises, which also include El Mundo, as an agency city and now has branches COVERS THE the island's largest newspaper, WKAQ San of McCann- Erickson, J. Walter Thomp- Juan and Inter- American Publications son, William Esty and Young & Rubi- Inc., New York station representative. cam, among others. 531,847 Johnny Ringo and Bonanza are the The stations in Puerto Rico report SPANISH two most popular programs on WKAQ- no lack of attention from regional and TV. national advertisers. The blue-chip SPEAKING American products are heavily ad- client list includes: Lever Brothers, vertised in Puerto Rico since most of Borden Co., Procter & Gamble, Liggett PEOPLE IN the products consumed on the island & Myers, Colgate -Palmolive, P. Loril- are made in the U. S. lard, American Tobacco, R. J. Rey- NORTHERN Heavy Advertising The Puerto Ri- nolds, Shell of Puerto Rico, Texaco, can Association of Advertising Agen- Pepsi -Cola, Ford Motor Co., Pet Milk, CALIFORNIA cies estimates that $24 million annually Stokely -Van Camp, Coca -Cola, Gen- is spent in various media by its mem- eral Electric and Campbell Soups. Impact on America is growing

Spanish -language peoples, their backgrounds, ambitions SAN JOSE SAN FRANCISCO still little understood by many advertisers, agencies

"The Spanish -speaking population is dents in the five states in 1960, and of the most unnoticed, the least studied this number 3,465,000 had Spanish sur- and yet one which will have tremen- names. This is the base figure used by FRESNO dous impact on the American way of everyone interested in studying the Represented by life as it emerges on the American Spanish market in the Southwest and scene. The 1960 census figures of the Far West. But this is where govern- DON R. PICKENS CO. Spanish surname population are very ment- sponsored research leaves off. U. S. Census, 1960 inaccurate. There is no census taker Unfortunately for statisticians, the who can make an effective calculation Spanish -language market does not fol- of Spanish -speaking residents.... In low such clearly marked geographic Texas alone we have much reason to boundaries as state lines. And the mar- believe that the 1960 Spanish surname ket is actually three markets -Mexi- in TAMPA FLORIDA total is at least a million short." can, Puerto Rican and Cuban. These words are those of the Rever- Although some knowledgeable Eng- end John A. Wagner, executive secre- lish-speaking people say that the Mexi- tary of the National Council for the can movement north has been going Spanish Speaking in San Antonio. on for a few hundred years, the Mexi- say it Father Wagner's thoughts are con- can Government Tourism Department in Spanish firmed in every Spanish- speaking area says that the immigration has been a of the United States. Although station large one only for 100 years. to reach men, representatives and some agencies The department's Washington repre- and advertisers believe the market is sentative, Horacio MacAlpine (who the LATIN undervalued, they hedge their evalua- would not have been listed in a Spanish tions with phrases such as "conservative surname census), said there were prac- PEOPLE estimate." tically no Mexicans in the Southwest at Their reasoning is basic and logical. the time of the U. S.-Mexican War in Exclusively How loudly can you blow your horn 1846 -48. However, in the century since before someone says, "Prove it"? And, if Mexicans have been crossing the border anything, the Spanish-language market in increasing numbers. On Florida's West Coast is one of the most surveyed, and yet at In 1962 there were 549,070 Mexi- the same time undersurveyed, in the cans who registered as aliens, the larg- United States. est foreign nationality group in the The most comprehensive report on United States. these six million (conservative esti- In 1960, the census reports, there mate) or eight million (more realistic) were 892,513 persons of Puerto Rican Spanish -speaking people appears in the birth and parentage in the U. S. 202 -page report of the U. S. Bureau of The Cuban immigration prior to Census listing of persons of Spanish 1961 is not as well defined as the Mexi- Something new under the Sunl WSOL -5 surname. Based on the 1960 census, can and Puerto Rican, although the hours of Spanish programming daily.Serv- ing 100,000 Spanish speaking people in this report covers Arizona, California, government's Cuban refugee program the prosperous Tampa -St. Petersburg area. Colorado, New Mexico and Texas- estimates 50,000 Cubans entered the For Rates, Plans and Avails each in an area of Spanish- speaking U. S. between 1959 and 1961. How- concentration of primarily Mexican ever, since February 1961, the refugee IN TAMPA: Albert B. Gale, Ph. 229 -8024 descent. program knows of 175,000 Cubans who IN NEW YORK: Lee Gaynor, JU 6 -5510 have come over. About 95,000 Member of Rust Craft Broadcasting Co. About 12 Percent The census re- have ports that there were 29,314,012 resi- been resettled out of Florida. Hut there

88 (SPECIAL REPORT: SPANISH -LANGUAGE MARKET) BROADCASTING, May 25, 1964 have been many who did not come un- Important Spanish- speaking centers in the U.S. der a government program. Here is BROADCASTING'S estimated market breakdown of Spanish- speaking population: New York: Puerto Rican 875,000;

Cuban 55,000; Mexican 30,000; other NEW YORK 45,000, for a total of 1,005,000. 1,005,000 Philadelphia including Camden, N.J.: Puerto Rican 44,000; Cuban 7,500; other 15,000, for a total of 66,500. Washington: Puerto Rican 4,500;

Cuban 5,000; other 35,000. The total WASHINGTON,D.C. is CAUFORNIA 44,500 44,500. 2,051,500 Chicago: Puerto Rican 40,000; Cu- ban 5,500; Mexican 25,000; other 15,- 000 -a total of 85,500. In Florida principal concentrations are in Tampa and Miami. In Tampa Spanish 55,000; Cuban 15,000; Italian 10,000 (descendants of Italians who came to work in cigar factories in which only Spanish was spoken); other 5,000. In Miami Cuban 155,000; Puerto Rican 50,000; other 80,000. Total for Florida Mission: Mexican 311,000; Matamoros - heavily salted with people of Spanish of 370,000 Spanish- speaking people. Reynosa, Mexico: 184,000. Corpus extraction. Metropolitan areas include: In Texas and throughout the south- Christi: Mexican 185,000. Laredo- Albuquerque: Mexican 82,000. Phoe- west there are Spanish- speaking people Eagle Pass: Mexican 94,000; Nuevo nix: Mexican 94,000. Nogales: Mexi- almost everywhere. By metropolitan Laredo- Piedras Negras, Mexico: 150,- can 28,000; Nogales, Mexico: 43,000. areas it breaks down like this: 000. Tucson: Mexican 56,000. This totals San Antonio: Mexican 377,000. The total then for Texas and the another 303,000. Houston -Galveston: Mexican 133,000. metropolitan areas served by its cities Colorado includes a number of Span- El Paso: Mexican 184,000; Ciudad would be 1,908,000. ish- speaking people. The Denver metro- Juarez, Mexico: 290,000. Brownsville - Continuing into the New Mexico - politan area has a Mexican population Harlingen- McAllen -Weslaco - Edinburg- Arizona area the population is still of 66,000. Pueblo includes 78,000

T H E S E A R E T H E P E O P L E ; T H E TALENT! AMERICA'S PRODUCTIONS, INC. API Freedom Tower, 600 Biscayne Blvd. API Miami, Florida THESE ARE THE SHOWS TODAS SON NUEVAS! TODAS SON ORIGINALES! Ratings Share" Amor, Odio, Intriga, Pasion! - Cleopatra Drama, Comedia, - Lawrence De Arabia 15.3 57.0 Captivate your audience with these fine programs - Griselda Hija De La Gitana from API. The only complete Spanish language pro- Los Montelimar - Almas En Tinieblas duction facilities in the U.S. for: Commercials, - Su Pecado De Ayer 13.2 47.0 Jingles, Production -Spots, Programming. - Hijos Del Destino 13.7 55.0 - CALL: - La Familia Martinez FOR SALES FACTS: - La Otra Mujer - Vidas En Microsurcos Tay/ TELE -RADIO & TV SALES, INC. - Infame 13.7 47.0 733 Third Ave., New York 17, N. Y. WHOM, N. Y. V °Through the courtesy of Pulse, Inc., Spanish Radio Audience Study -5/63 YUkon 6 -9717

BROADCASTING, May 25, 1964 89 Mexicans and Spanish -speaking people. rived at as the annual income for the This totals another 144,000. 8 million Spanish speaking people in the Southern California is divided as fol- United States seems to be conservative. lows: The census's report on 3.45 million San Diego -Calexico, Calif.: Mexican persons with Spanish surnames in Ari- ii;irrHARLINGEN 119,000; Mexicali - Tijuana, Mexico: zona, California, Colorado, New Mexi- 550,000. Los Angeles: Mexican 850,- co and Texas shows that 84.6% are 000; Puerto Rican 7,500; other 15,000. native born and of this number 54.8% San Jose -San Francisco: Mexican 343,- were born of native parentage. 000; other 5,000. Fresno: Mexican California Leads Of 410,023 males 162,000. with income in California the median These figures come to the sizable to- was $3,849, putting the state at the tal of 2,051,500. top in the income scale. Texas with a Adding up these metropolitan area median income of $2,029 for 337,965 concentrations in major Spanish mar- males was lowest among the five states. kets brings a total of just under 6 mil- Arizona had 52,550 males with a lion. This does not include the many median income of $2,713; Colorado thousands of Mexicans, Puerto Ricans, 40,283 with median of $2,814, and Cubans and other Spanish-language New Mexico 64,883 with median of people scattered across the country. $2,630. Just as figures on the Spanish speak- The 212,374 women of California ing population of the United States are ranked highest with $1,534 median in- extremely difficult to obtain so esti- come and in Arizona, New Mexico and mates of their income are even more Texas the women's median was less difficult. than $1,000. In Colorado the median In the five states surveyed by Spanish for 21,238 women was $1,129. surname, the Census Bureau reports The census study of Puerto Rican 905,704 men 14 and over received a population in the United States counted median income of $2,804 annually. The 892,513 residents. 449,515 women reported employed in California had a median income of the same area reported annual income $3,803 for 8,446 males; Illinois, $3,369 of $1,065. for 9,814 males; New Jersey, $2,961 Census reports show that the annual for 15,451 males, and New York, $2; The only 50,000 watt median income of 233,931 adult Puerto 899 for 162,596 males. Spanish voice in the Rican males living in the United States The income for 4,596 females in lower Rio Grande Valley. was $2,935. Of 133,145 employed California was $1,851; for 3,871 fe- women the median annual income was males in Illinois, $1,947; for 6,571 $1,919. females in New Jersey, $1,828, and for 1.a Primera en Altogether the total of $8 billion ar- 105,511 females in New York, $1,975. sales /Audience acceptance sales /Results sales /Merchandising Meeting of the presidents ¡ recueille! All- Spanish Los Angeles UHF cancelled commercials to give (remember) eight hours of bi- lingual telecasts of Mateos- Johnson visit It does take two to tango ¿shall we dance? The meeting of the presidents of the ager of KMEX-TV, estimated the out -of- United States and Mexico in Los An- pocket costs at $25,000 to $30,000, to geles Feb. 21 -22 gave KMEX-TV Los An- which can be added another $20,000 in geles, all- Spanish UHF (ch. 34) station, time costs as the station management an opportunity to provide all-out cover- decided to do the whole job as its own age for its largely Mexican- American public service contribution to Mexican- audience. KMEX-TV took full advantage American amity and rejected all offers of this chance to demonstrate its ability of sponsorship. to cover out -of-the -studio special events "Don't think it was an easy decision," and to provide live bi- lingual coverage Mr. Avedon commented. "As a pioneer for other stations on both sides of the UHF station in competition with seven border. VHF's, we can use all the revenue avail- Equipment included camera units able. If we were serving the English - from XETV(TV) Tijuana -San Diego, speaking people of the city of Los An- KTLA(TV) LOS Angeles, KHJ -TV Los An- geles, we might very well have accepted geles and a mobile video tape cruiser the institutional commercials we were from Video Tape Enterprises in addi- offered by banks, transportation com- tion to its own news-covering crews. panies and other such organizations that KMEX-TV devoted more than eight hours serve the Mexican -American commu- of air time to the event, with live pick- nity. But our audience is the Spanish - Represented by Richard O'Connell in ups from eight different locales in Los speaking people of Los Angeles, a far N. Y. MO 3-3180/Venard, Torbett & Angeles and Palm Springs, Calif. Burt less sophisticated and more emotional McConnell in other principal cities Avadon, vice president and general man- group. To have followed a serious

90 (SPECIAL REPORT: SPANISH -LANGUAGE MARKET) BROADCASTING, May 25, 1964 NEIiNtiuu tfdEl:K

Burt Avedon (r), vice president and the decision was made and the sta- general manager KMEX -TV Los An- tion fed bi- lingual reports of the meet- 11 geles, found it no easy decision to ing for more than eight hours to other I refuse commercial sponsors during stations and news agencies as well as the all- Spanish UHF station's cover- its own audience. With Mr. Avedon is age of the meeting between President Julian Kaufman (I), vice president, and Mateos of Mexico and President John- Frank L. Fouce (c), president of Span- son. But rather than risk criticism ish International Broadcasting Co. statement by either president with a commercial, no matter how dignified Market impact and circumspect. might have evoked misunderstanding and resentment and this we did not want to chance. So we of TV growing Tegretfully passed up the offered revenue and went on to do the best job Seven full time stations we could without it." English and Spanish To feed the in Southwest and West live on- the -scene coverage of the two - day presidential meeting to xErV(Tv) Coast; others interested A 53% Pulse Share -of- Audience° Tijuana-San Diego in English and to the for 53% of the Spanish International Network and Tele- The impact of television in the Span- Corpus Christi population. sistema Mexicano in Spanish, facilities ish- language market is continually of Pacific Telephone & Telegraph Co. growing. Of seven fulltime Spanish- and Teléfonos de Mexico were used. language stations in the Southwest and Five remote control units fed their West Coast, five are Mexican border signals to the KMEX -TV transmitter, stations in areas of high Spanish- speak- C which was used as the control center to ing population on the U. S. side: XEJ -TV with a sombrero full of sales for you. send them along to the stations. Felipe El Paso -Juarez, XEWT -TV San Diego- Fernandez, chief engineer of xEry was Tijuana, XHBC -Tv Imperial Valley -Mexi- (.1111! in charge of the technical coordination. cali, XEFE -TV Laredo -Nuevo Laredo :11l!City! The activities were coordinated by and XHFA -TV Nogales- Nogales Sonora. Represented by Richard O'Connell in Gustavo Aguilera, operations manager In the U. S., KWEX-TV San Antonio N. Y. MO 3-3180/Venard, Torbett & McConnell in other principal cities of KMEx -TV; Milton R. Hall, program and KMEX -Tv Los Angeles are full time. director, xETv; Felipe Fernandez, chief About another dozen stations pro- engineer, xETv; Jose Olazabal, director, gram from one to six hours of Spanish XETV. weekly. And there are more to come. The two Los Angeles area Spanish - A UHF in the New York area shoot- language radio stations, Kwxw Pasa- ing for an on -air date early in 1965 dena and KALI San Gabriel, also cov- plans to program to the Spanish market ered the two -day two-president pro- 171 hours weekly in prime time. Ed- gram. KWKW fed its coverage to Kt.oK ward Cooperstein, president of WNJU- San Jose, KIST Fresno, KWAZ Bakersfield TV Linden-Newark, N. J., said 75% of and KCAL Redlands, all California, and the programs will be in Spanish. to United Press International Audio in Among the applicants for a UHF New York, with the speeches at the Uni- channel in Paterson, N. J., a New York versity of California at Los Angeles also suburb, are Spanish International Broad- fed to KFI and KNx Los Angeles, which casting Corp., licensee of KMEX -TV and in turn fed them to the NBC and CBS KwEx -TV and Bartell Broadcasters Inc., radio networks, and to KRHM(FM) Los licensee of WADO New York. Both plan Angeles. KALI fed its coverage to KcoR to use the channel for Spanish pro- San Antonio, WTAQ Chicago, KOFY San graming. Francisco and KXOR Oxnard, both Cali- New Studies Rene Anselmo, ex- fornia. ecutive vice president of Spanish In- *Pulse- Spanish Report/Mar. -Apr. '64

BROADCASTING, May 25, 1964 91 made up of two musical- variety programs each broadcast Saturday and Sun- day morning, and featuring talent from Central and South America as well as the Los Angeles area. Latin commercials specialized field Although many spots are translated into Spanish by the individual stations, BUYING several agencies are having their commercials produced in Spanish, by firms specializing in the field. TEX1LS Two of the larger firms producing SELL THE spots are The Latin Sound, New York, 1,700,000 and KCOR San Antonio. The Latin Sound, a three -year -old SPANISH SPEAKING UHF set sales get a push from a feminine representative of KWEX -TV company, formed by Marco and Sylvia MAJORITY (ch. 41) San Antonio. Rosales, a husband and wife team, now works with J. Walter Thompson, BBDO, Lennen & Newell, McCann -Marschalk ternational Network, sales arm for the and other agencies. Among the ac- seven all- Spanish stations, said that ad- counts it has worked on are Chester- vertisers who don't see a station listed field, L & M, Coca -Cola, Schaefer beer, in the ratings aren't prone to buy the Lucky Strike, Pall Mall, Montclair, station, and neither the Los Angeles or Silver Dust and Pond's Creams. San Antonio station, both UHF's, have The KCOR client list, which keeps a been listed. However, he noted that the 10 -man staff busy, includes Busch American Research Bureau is starting Bavarian. Beer, Camel, Cheer, Chev- a new series of studies on the border rolet, Fab, Falstaff Beer, Jax Beer, area of the Spanish- language popula- Lucky Strike, Pepsi -Cola, Salem, Sprite, tion. Tide, Viceroy and Winston. Mr. Anselmo noted a large number There is very little English- language of set conversions to UHF in the Los copy that can be translated directly Angeles and San Antonio areas and into Spanish and most commercials attributed it to the desire of Spanish - have to be adapted. Campaigns designed speaking residents to watch Spanish - for the broad national market may be language television. unsuitable or even undesirable in Latin The major supplier of Spanish -lan- markets. Mrs. Rosales cites the theme guage TV shows is Telesistemo Mexi- of Pepsi -Cola as the "light refreshment" cana, Mexico City, which supplies more as being fine for "diet-conscious Ameri- ; than 60 hours a week to SIN's all - cans. But it would have made little im- Think Spanish stations, and through SIN sup- pression on starch- loving Latins." plies programs to other U. S. television Spanish-language commercials also Spanish ! stations programing in Spanish. stress symbols. Since many American Telesistemo's musicals, bullfights, soc- brand names are difficult to pronounce cer matches, dramas and boxing match- for the Spanish- speaking, container sym- es are favorites among the Spanish- bols are emphasized, and images are speaking viewers. Stations carrying created. Nathan Safir, general manager Telesistema programs are: Krcu -Tv of KCOR cited the "Eagle beer" (Bud- Fresno and KRAK -TV Bakersfield, both weiser) and "Horse beer" (Jax) as ex- California; KGUN -TV Tucson, Ariz.; amples of these symbols. KGOM-TV Albuquerque, N. M.; KGBT -TV The image creation is being used in Harlingen, KTRK-TV Houston and KRGV- a current campaign The Latin Sound TV Weslaco, Tex.; wclu(TV) Chicago created for the New York Telephone and KCTO -TV Denver. Co. through BBDO. A special tele- ;Think Sombrero! In Fresno KAIL -TV and KJEO -TV also phone number was set up, answered 1,700,000 Latins in Texas speak and carry Spanish programs, each produc- by Spanish- speaking personnel called think in Spanish. Speak to this power- ing its own live show. Both stations say Senora Campana (Mrs. Bell), to take ful economic group in their own lan- they have local sponsors who get good orders for new phones. The telephone is guage. When you think Spanish, think results and stay on the stations. ICAtL- represented as "the friend of the family Sombrero Radio. TV added that agencies and sponsors at hand," and the illuminated Princess SOMBRERO RADI0 who use "rated stations have an alibi phone as "El Centinela que Vela" (The KOOK XEIsO KUNG KGB`T XEK if they get no results." Sentinel that Stands Watch). In Los Angeles KHJ -TV and KCOP (TV) The agencies get literal English trans- Represented by Richard O'Connell Inc., in program in Spanish on weekends. KHJ- lations N.Y. M03 -3180. or ... in the Southwest of these Spanish commercials. call Broadcast Services Inc., International Tv presents feature pictures made in The wording in the translation may be Mart Bldg., EL Paso 915 -KE -2 -6978 Jack Mexico, 8:30 -10 a.m. Saturdays. At awkward, but in Spanish they really R. McVeigh, Pres. KCOP, the Spanish -language fare is sell.

92 (SPECIAL REPORT: SPANISH -LANGUAGE MARKET) BROADCASTING, May 25, 1964 In San Antonio where 53% of the people speak and think in Spanish...

Faces in the crowd of 3,500 at a 'Con- from the Rio Grande Valley and broad - KCOR is more junto Jamboree' featuring combos cast live by KGBT Harlingen, Tex. than ever the Spanish programing overwhelming is usually different favorite of Music and news has a Latin beat that needs the Spanish touch of an expert to please its audience radio audience! You can listen to a mariachi band, Most of the stations that program sing along with a record, get advice on all or much of the time in Spanish, local problems, cry along with a soap have their own news department and New 1964 Spanish Pulse Report opera or possibly even get results of the in some of the larger market stations Mexican national lottery. the department may be a big one. reveals KCOR's domination on Spanish- language The programing At WMET Miami seven hours a day is of all time periods! stations is varied, although most sta- devoted to hard news and there are two tions profess a basic music and news hours daily of news commentary. Radio format. The music has different tempos Reloj is broadcast from 7 -11 a.m. and in different areas, but the Latin beat is 1 -4 p.m. utilizing a six -man staff. News In San Antonio you need always distinctive. Records come from commentary is delivered by Norman DOUBLE EXPOSURE... Mexico, Puerto Rico, Central America, Diaz from noon -1 p.m. and 5:30 -6:30 South America and Spain. Very little p.m. the general advertising of is from the U. S. A live noon newscast from Mexico your choice and always The news is slanted to the area: In City is aired daily on Kwxw Los An- the Southwest and West Coast, listeners geles, and KMEx -TV Los Angeles daily want to know about Mexico. In Mi- flies in news film from Mexico City. ami they devour dispatches of Cuban And the news operations are growing. affairs. In New York there is always WRUL New York, an international interest in activities on Puerto Rico. shortwave operation, also known as News can be a difficult operation for Worldwide, said it is considering a new some Spanish -language stations. Unless Spanish -language audio news network they receive the Spanish -language wire to be fed to the U. S. Mark Foster, of UPI, they must translate an Eng- WRUL vice president, said the biggest lish wire service. In cases where a need of the Spanish- speaking market is good translator is not always on duty, a Spanish news service, and Worldwide TIME 1350 KC news can become a problem. anticipates an announcement on the 5000 WATTS FULL KCOR San Antonio is one of the idea before the end of the year. 111 Martinez Street, San Antonio, Texas 18204 many exceptions. The station picks up Varied Fare Richard E. Ryan, gen- Representatives: the UPI Spanish -language radiotele- eral manager of KGST Fresno and xtox RICHARD O'CONNELL, INC. type service beamed to Latin America. San Jose -San Francisco, describes his in New York The shortwave service affords contin- stations' program day as containing "a SAVALLI /GATES, INC. uous transmission . . . in Spanish without great deal of news several soap In Chicago, Atlanta, Detroit use of land lines. operas, sports programs - sometimes BROADCASTING, May 25, 1964 93 live from Mexico-educational pro- president of API, said there is a defin- grams, discussion programs featuring ite market for radio drama in the Span- local leaders of the Mexican communi- ish market and he is looking for a boom ty, talks by the Mexican consul, any-. in such programing in the near future. thing, in fact, that we feel will be of in- In the past year API has produced i terest or helpful to the Mexican- Ameri- more than 1,500 half -hour episodes as can listener." part of 26 different series. The pro- The Spanish Newspaper of the Air, grams are sold in 65- episode packages i0Chicago's First UHF station serving broadcast from 5:30 -8:30 a.m. by and are usually stripped Monday 250,000 SPANISH WFAB Miami, is that station's most pop- through Friday, Mr. Boeri said. ular program, according to Arthur Gor- Among API's current series are Cle- SPEAKING CHICAGOANS don, general manager. Using a staff of opatra, Yesterday's Sin, Sons of Des- 10, the program includes on-the -spot tiny and Souls in Turmoil, each guar- interviews, national and local news. It anteed to supply a daily half -hour of BULLFIGHTS sat. 8 to l0 P.M. is an "all- talk" operation. misery, joy and excitement. 2 hour tape from Mexico City (sold out - Participation is the rule rather than Cuban Actors Mr. Boeri formed waiting list) the exception at xaxx San Ysidro, Calif. API in 1961 using Cuban performers. SPANISH MUSICALS - Tijuana, Mexico. A daily half -hour With the continuing influx of Cubans Mon. -Wed.- Fri. 7 to 7:30 P.M. Taped in show has listeners call the station and into the Miami area, he said, he has Mexico City then sing along with the record. Prizes had no trouble in finding talent. BOXING are given by the sponsors. Many of those who have immigrated MEXICAN Job applicants are interviewed and to the U. S. have had their troubles. Wed. 8 to 9 P.M. Taped in Mexico City placed each morning for 15 minutes When they can't solve them, they often FIESTA Thurs. 9 to 10 P.M. Local, on KLVL Houston -Pasadena, Tex. The turn to the Spanish -language radio and live variety. (participations available) service is free to employer and employe television stations for advice and help. and more than 5,000 people a year are It becomes a personal thing because the Call John Weigel placed through the program. audience makes it so. 312 922 -7445 On xaK Laredo, Tex. -Nuevo Lare- "We're here, they turn to us and do, Mexico, the most popular program sometimes you have the feeling you're is the 15- minute evening report of lot- nothing but a 250 w 'Dear Abby'." The tery winners throughout Mexico. speaker was a station manager; the Channel WCIl1 Like Pathos The Spanish- speaking subject his Spanish -speaking audience. people seem to like doom and despair Spanish -speaking peoples, as a rule, followed by the bluebird of happiness. are not shy and retiring. Their trou- WCIU Channel 26 John Weigel, President "They like a good old-fashioned cry," bles sometimes become a community 141 W. Jackson Blvd. Chicago Illinois 60604 one broadcaster says. affair and in an area where the station At KCOR, the production department, is the focal point of the Spanish- speak- When you go LATIN, which produces Spanish -language coming community, the station seems the mercials, also is a major producer of logical place to turn for help. see a specialist! soap operas and serials. Nathan Safir, The National Mexican Chamber of general manager of the station, noted Commerce Inc., San Antonio, has said that unlike English- language serials and that "Latin Americans generally have the IatinsOu)d soaps which never end, the Spanish- been conditioned from the cradle to language shows eventually come to a hear and understand Spanish ... oral conclusion. "It may take 75, 90 or 100 Spanish, then, is naturally more con- marco rosales, director episodes," he said, "but finally it ends vincing to them.... They hear Span- and then you start another." ish on their favorite station and gradu- Spanish language Another leading producer of the ally they regard it as a good friend." is Many Spanish -speaking people find advertising consultants Spanish -language soaps America's Productions Inc., Miami. Louis Boeri, problems in learning the way of life radio -tv jingle packages translations

print ads

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THE LATIN SOUND 365 West End Avenue !Vlh11111 New York, N. Y. 10024 ürirl::: - . SU 7 -6763 Mariachis wander through the crowd July fiesta. The program always draws at KLOK San Jose's annual Fourth of a large crowd.

94 (SPECIAL REPORT: SPANISH- LANGUAGE MARKET) BROADCASTING, May 25, 1964 WLRW

THE GOLD COAST RADIO STATION AM-1240 kc

Broadcasting Daily Since 1926 11 A.M. to 2 P.M. - 5 to 7 P.M.

WCRW broadcasts foreign language programs - and serves the largest Spanish - speaking audience in Chicago.

Freddy Baez of WBNX New York ac- as contributions for Puerto Rican Day cepts piggy banks of youthful listeners parade. In 1963 WBNX raised $20,000. WLRW GROVE AVENUE in the English- speaking world. Some- hostess of From Woman to Woman. 2756 PINE times, not knowing of public aid in A veteran Cuban radio and TV per- CHICAGO, ILLINOIS 60614 health, social or welfare problems, they sonality, Mrs. Gutierrez explains to Josephine A. White cooked how to go to their Spanish station for advice. those who have never 312 -327 -6860 Because of this programs on public do so and urges her Spanish-speaking facilities, utilities and services are listeners to "cook American because broadcast in Spanish. On KMEX -TV its easier, healthier and you don't have Los Angeles the public service program to spend all day in the kitchen." topics include social security, educa- Then there are those days when no tion, civil service, and police and fire self-respecting Puerto Rican or Mexi- departments. can-American would be caught in the More in School Although the num- kitchen. ber of children attending school is on On the first Sunday in June thou- the increase in the Spanish- speaking sands turn out in New York for the areas, language difficulties continue to annual Puerto Rican Day parade. The plague many adults. In some areas like importance of the occasion is marked Tampa, Fla., programs like Woody by the presence of dignitaries from Garcia's five -minute daily English - Puerto Rico and New York. The par- Spanish lesson over wsoL are common. ade has had its fiscal difficulties in the The shows are designed to bring about past, but last year WBNX New York RADIO a better understanding of the English ran a marathon broadcast to collect language. funds for the parade. The promotion Familiarity with English and the proved successful and the station is do- 870 Kc English- speaking world may take some ing it again this year. of the community burden off the sta- For the Mexican-American Sept. 16 tions. But until that day comes, the marks Mexican Independence Day, 5000 WATTS calls and letters will continue to come commemorating the date in 1810 when to the stations. Father Miguel Hidalgo y Castilla be- One of the most complete acceptan- gan the revolution against Spain. ces of community responsibility by a Although smaller celebrations occur Sells the spending station is that by WHOM New York, throughout the heavily Mexican -popu- which operates an orientation center, lated areas, major fiestas take place in bi-lingual market staffed by two full -time trained social Los Angeles, San Francisco, San An- workers. tonio, New York and Chicago, where in All the difficulties are not the type personal representatives of the Mexi- that need social action. Some are sim- can president take part in the ceremon- ple, like the Cuban housewives who ies. Puerto Rico* have always had servants and found The fiestas of both Puerto Ricans themselves in Miami without servants and Mexicans receive heavy radio and and not knowing how to cook. television coverage, and in most in- Juan WMIE Miami offered its solution to stances local broadcasting personalities "53 °,ó speak English in San this problem with Maria Gutierrez, are masters of ceremonies. 95 BROADCASTING, May 25, 1984 we get the message to Garcia

Nothing can match the impact of Spanish language television in getting your message across to Garcia and six million other Latin American consumers in the Southwest Spanish Language Corridor.

The fine programming and outstanding operation of Spanish International Network stations has attracted industry -wide recognition.

Our advertisers are experiencing unheard of sales activity from heretofore unresponsive markets.

That's what happens when Garcia gets the message.

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result in a concentration of control at the regional level. Commission tightens The commission was said to feel it had not established clear -cut precedents under the old rules. It was not clear what "substantial" meant, one official rules on overlapping said. Given a certain set of circumstances, it was difficult to tell what the commission would do, he said. However, most of those filing com- More stringent than 1962 proposal, rulemaking ments on the rulemaking said a go-no- go system would be too rigid and that affects AM, FM and TV grants of common ownership the commission should have discretion in deciding whether a grant should be made. They said overlap was only one The FCC last week substituted strict rule provides for a go -no -go system un- factor to be considered. Some com- engineering standards for case -by -case der which the commission will not ments denounced the proposal as serv- consideration as it tightened its rules make television grants that result in ing only the need of administrative governing overlap of stations under com- grade B overlap of commonly owned expediency. mon ownership. stations. This is stricter than the pro- Pending Cases Affected The new The rulemaking, outstanding for al- posed rulemaking, which would have rule, which applies to all pending appli- most two years (BROADCASTING, July prohibited only grade A overlap. cations, including those in hearing, per- 23, 1962), had been strongly opposed AM, FM Rule The rule also bars mits the commission to dismiss without by broadcasters and communications at- grants of AM or FM applications that hearing any request for a new station torneys. Of the 91 comments filed, only result in overlap of 1 mv/m or more of assignment that does not meet the new one supported the proposal. commonly owned outlets. This is the standards. But the rule the commission adopted same as the original proposal. However, officials pointed out that in some respects is more stringent than The superseded rules, which were in the new rule be waived if an ap- the proposal. effect more than 20 years, left the com- may plicant can make a sufficiently strong The FCC vote was 5 -2. Chairman mission considerable discretion in de- E. William Henry and Commissioners ciding overlap cases involving multiple showing that an exception would be in the interest. Robert T. Bartley, Lee Loevinger, Ken- owners. In AM cases, the aim was to public neth A. Cox and Frederick W. Ford prevent "substantial overlap "; in FM In addition, the new rule will not re- were in the majority, and Commission- and TV proceedings, commonly owned quire divestiture. Commonly owned ers Robert E. Lee and Rosel H. Hyde stations were not permitted to serve stations whose signals result in excessive dissented. "substantially the same area." overlap are protected by a grandfather The commission withheld release of The FCC said it felt more specific clause. But the owner of such stations the order pending the filing of a dis- rules were needed to implement its pol- will not be allowed to sell them to the senting statement by Commissioner icy of preventing overlapping coverage same entity. Hyde. However, it was understood the by commonly owned stations that might Under the new rule, AM contours

Just how small can a TV camera get?

This is the smallest TV camera A comparable commercial TV ever made and, although it's not for camera weighs from 12 to 20 pounds, commercial use yet, it will give occupies about 300 cubic inches and broadcasters an idea of what's on needs 40 to 100 watts. Similar the horizon in size reduction of TV cameras aboard space satellites weigh equipment. from 4 to 15 pounds and require Westinghouse Aerospace scientists from 9 to 30 watts of power. put this TV camera together to show The Westinghouse molecular cam- what can be done in the field of mo- era uses one -third less components lecular electronics. They showed it than that required in equivalent con- last week at the annual convention ventional TV cameras -197 com- of the Armed Forces Communica- ponents vs. 582. It meets all tech- tions & Electronics Association in nical standards for TV (525 lines, Washington. Molecular electronics is 30 frames per second, etc.), and has the concept which seeks to integrate a horizontal resolution of 500 lines. into tiny, fingernail -size wafers of It also includes a binary countdown solid materials, functions ordinarily synchronizing generator to produce performed through assemblies of standard interlacing. components. In the demonstration model, West- Using a 1 -inch vidicon tube, the inghouse included a TV transmitter camera is 71- inches long, about the and takes up 50 cubic inches of built into the camera, capable of length of a two -cell flashlight. It is space. It requires only 4 watts of sending a picture 150 feet to a near- 2 inches wide and 31 inches deep power. by TV receiver.

BROADCASTING, May 25, 1964 97 may be determined either through ref- tend to appeal the decision to the U. S. It is constructed on the modular sys- erence to the commission's M -3 con- Circuit Court of Appeals," was Moto- tem, so that any part that fails to op- ductivity map or by actual measure- rola's only comment on the case. It erate can be removed and a replacement ments. has been in litigation since 1961. inserted with a minimum of lost time. TV and FM contours will be pre- Judge Edwin Robson, U. S. district The equipment is completely foolproof, dicted on the basis of actual operating court, Chicago, found that Motorola he said. If desired, the reports of sets facilities. This is less stringent than the had infringed on the Armstrong FM tuned to the various TV stations can be suggestion contained in the proposed patents in Motorola TV receivers, FM recorded on tape and the tape preserved rulemaking, under which maximum sets and police communication gear. in a capsule ready for transmission to tower height and power would have He ordered an accounting of damages a central headquarters. This would been used. which will be the subject of further probably be the normal procedure, he However, the commission will ex- proceeding. commented, with the driver the only amine all applications for "truncated fa- man on the vehicle and other person- A final "could be cilities"-as one official described them settlement substan- nel operating at local or regional head- -to determine whether they are de- tial," according to Dana M. Raymond, quarters. trial counsel for the Armstrong estate. signed to avoid the strictures of the new Asked if the TEST equipment can Major Armstrong died Feb. 1, 1954. rule. The commission doesn't want to measure radio listening as well as TV be faced with requests from such appli- The suit against Motorola was one of viewing, Jim Tanner said that apparatus cants for increased facilities once their 21 separate patent infringement actions to do that job is now well along in de- original applications are granted. filed by Major Armstrong against man- velopment: and should be ready for the ufacturers of FM equipment over a same kind of foolproof operation with- period of years. Of the total, 19 have in six months. Motorola to appeal been settled with the Armstrong estate on the basis of payments "totaling several million dollars," Mr. Raymond Portable microwave Armstrong decision said. Only one case remains untried, he is Motorola Inc., Chicago, Thursday noted, that against Philco in Philadel- system shown (May 21) challenged a federal district phia. The initial suit against RCA in court's ruling there on FM patent rights 1948 was settled with the estate shortly An age -old dream of scientists, the against Motorola and in favor of the after Major Armstrong's death in direct conversion of heat to electricity estate of the late Major Edwin H. Arm- 1954. without moving parts or large equip- strong. ment, seems a step closer to reality "We feel that it is wrong and we in- following a demonstration in Washing- Tanners look for ton last week. The first public showing of a com- national buyer pletely closed circuit TV transmission over a portable microwave system, fully energized by portable thermoelectric The Tanner Electronic Survey Tab- power, took place as part of the open- elbow- benders ulation is a tool for researchers to use ing ceremonies of the annual conven- and not a research system in itself, Tom tion of the Armed Forces Communi- Tanner, sales head of the Tanner En- cations & Electronics Association. gineering Co., told an audience of several hundred advertising executives The portable one -man microwave Tuesday (May 19). He and his broth- system is made by Motorola Inc.; the er, Jim Tanner, inventor of the mobile generator, by Minnesota Mining & Man- counter of TV sets -in -use (BROADCAST- ufacturing Co. The thermoelectric ING, April 13) explained and demon- generator is a solid -state device which strated the TEST equipment at a meet- converts heat to electrical energy. ing of the Advertising Club of Los An- Electrical power for space and spe- geles. They were assisted by Carl cialized application on earth will be Haverlin, who was president of Broad- provided by new, silent generating sys- cast Music Inc. until his retirement at tems with no moving parts, Lloyd R. the end of last year. Mr. Haverlin is a Day, RCA special electronic compo- consultant to the Tanner firm. nents division, said in a panel on direct The Tanner brothers have received conversion methods. Among the pos- hundreds of inquiries about their set - sibilities are solar panels, which use the counting device, Mr. Haverlin stated. sun's light to generate power, and ther- Included were many offers for an im- moelectric and thermionic devices, mediate cash GY810KC purchase of the equip- which convert heat into electric power. ment for use in one or more markets. RCA also announced last week that 50 KW But these offers have been rejected on it has a new superconductive micro- w the grounds that the equipment should wave amplifier and magnet believed to be used on a national basis so and so do housewives, doctors, students, it can be the most powerful in the world. supply the raw data needed to provide Using new principles, the new ampli- executives, farmers, and secretaries in a new kind of rating service. "The fier may permit low-noise amplification the 25 counties surrounding Albany, Sche- problem now is to choose the right at frequencies up to 30 gigacycles, Dr. nectady, and Troy. Ask Henry I. Christal. people to operate it properly," be com- James Hillier, RCA Laboratories vice mented. president, said. Present conventional Some 300 complete TEST units A GENERAL ELECTRIC STATION are low -noise amplifiers operate generally now being built, Jim Tanner reported. in the 1,000 me to 10.000 me range.

98 (EQUIPMENT & ENGINEERING) BROADCASTING, May 25, 1964 Clear channels cite need for higher power

SAY OPPONENTS USE 40- YEAR -OLD ARGUMENTS

The Clear Channel Broadcasting able studies of high power service is Service last week told the FCC that through actual operation, CCBS told there is historical proof of the need for the commission. The CCBS also said raising the maximum power of AM that high power experiments by U. S. stations and those on clear channels in stations would curtail increasing inter- particular. ference from Caribbean and Central The CCBS made the observation in and South American operations. asking that the commission deny the The Sixth Wsm, an NBC affiliate, petition by the Association on Broad- told the commission that if the station casting Standards, representing region- operated with 750 kw it would bring al stations, requesting that the commis- service to 10.5 million persons who sion dismiss applications by five clear presently lack a primary nighttime channel stations for developmental au- service. The station said the added authorizations of 500 kw to 750 kw. dience would be primarily east of the WSM Nashville (on 650 kc) last week Mississippi River. actively renewed its participation in the The Nashville clear channel told the clear channel controversy with the fil- commission that the increase in power ing of an application for developmental would not change the station's pro- use of 750 kw. graming, but would raise its rates. The CCBS, in defending high power WSM said that the high power re- applications, said that the same argu- quested would not cause interference ments as presented by ABS were made to side channels. Actual 750 kw oper- in 1924 by parties opposing the increase ation would permit valuable field in- in maximum power from 1 kw to 5 kw. tensity studies of a high power signal. CCBS said every time power limita- The social and economic impact of tions were raised there were arguments high power -clear channel stations has Lighten that the increases would be destructive; been a major question in the clear however, this never proved to be true. channel -high power controversy and load The CCBS discounted ABS argu- wsM suggested that, with an actual your ments that powers higher than 50 kw operation at 750 kw, the commission would cause detrimental interference could best study the effect. Simplify to stations using lower powers, or that The other five high power applicants high power clear channel operations are WON Chicago (720 kc), wl.w Cin- your remote would work against the development cinnati (700 kc) and wito Des Moines, 212H -1: 3 channels /self -contained/ of FM stations. Neither would such Iowa (1040 kc), which have applied for solid state /operates on normal flash- stations, the CCBS said, be destructive 750 kw, and Km. Salt Lake City (1160 light batteries for 200 hours (battery to WJR network radio. kc) and Detroit (760 kc), which check built -in) /built -in tone genera- The only means of conducting valu- have requested 500 kw. tor /rugged case /roller gain controls.

UHF progress report must come first aindi MOBILE RADIO RECONSIDERATION PLEAS TURNED DOWN 1\ IN IN The FCC last week announced that ciation. it wishes to gauge the success of its The commission also said that its t,qi,R3:q,w.%t"_': efforts to foster the development of all advisory committee for the Land Mo- 82 television channels before further bile Service, formed last March, was COLLINS RADIO COMPANY considering the reallocation of any UHF not to consider any reallocation of tele- Broadcast Communication Division, channels for use by land mobile radio. vision channels. The committee's chair- Dallas, Texas Telephone 214 -AD5 -9511 The commission's statement was man is Commissioner Kenneth A. Cox International Division, Dallas, Texas made in an order dismissing petitions and the vice chairman is James A. 30 Years in the Broadcast Business for reconsideration of its rejection of Barr, chief of the FCC's Safety and proposals to reallocate, on a permanent Special Radio Services Bureau. basis, channels 14 and 15 for land In dismissing the land mobile plead- P.S. Ideal Mike for mobile radio. The FCC also dismissed ings, the commission said, "that a rea- use with the 212H -1 consideration of reallocations from any sonable period must be afforded to as- is the new M -70. service in the 25 me to 890 me band. certain whether UHF -TV will develop Petitions for reconsideration were as expected; that allocation proceed- filed by the land mobile section of the ings inconsistent with this policy will Electronic Industries Association; the not be substituted during that period communications department of General and, therefore, solutions which do not Electric; Motorola Inc.; the National involve the reallocation of UHF -TV COLLINS Committee for Utilities Radio, and the spectrum must be found to the problems Special Industrial Radio Service Asso- of the land mobile service." 4IW BROADCASTING, May 25, 1964 99 FINANCIAL REPORTS Simon loses round one to AB -PT

Stockholders vote 6 -1 to end cumulative voting

plan; 14- member board of directors is re- elected; Goldenson sees 2d quarter even better than 1st

Shareholders in American Broad- holds by the number of board members been voted against the amendment to casting-Paramount Theaters last week to be elected. The total could be cast abolish cumulative voting. The McCall put an end to any immediate threat of for a single nominee. AB -PT manage- Corp. representative, Milton Pollack, outside membership on the board. At ment had explained in its proxy solici- read from a statement signed by the a special meeting in New York, stock- tation to the shareholders that a holding company's president, Herbert Mayes, holders backed management's request of one -fifteenth of the company's out- noting that McCall is "one of the few to abolish the company's cumulative standing stock could insure for that major publishing companies with no voting practice by a vote of 3,204,039 interest representation on the board. ownership in radio or TV" and that "it shares to 518,382. The 518,382 shares, which were seemed desirable that the company ac- Immediately following, at AB -PT's voted against management's request quire such ownership, but in a broad- regular annual meeting, the corpora- represented roughly one -ninth of the casting network rather than in indi- tion's proposed 14 -man slate was re- company's 4,590,128 outstanding vidual stations." The Mayes note stated elected to the board. shares. that cumulative voting was "a right on Reinforcing management's position Simon's Bid It was understood that which present stockholders had made was a forecast by Leonard Goldenson, a combined investment of Hunt Foods their purchases," and expressed "disap- AB -PT president, that second-quarter & Industries and McCall Corp. (35.5% pointment" in the AB -PT decision. earnings would show a greater percen- owned by Hunt), engineered by finan- William Randolph, vice president and tage increase than earnings for the first cier Norton Simon who sits on finance general counsel of Hunt Foods, said he quarter, which were 20% ahead of the committees of both companies, had had voted Hunt Foods' interest in AB- same period in 1963. sought representation on the AB -PT PT- between 96,000 and 100,000 Under cumulative voting a sharehold- board. shares - against the proposal to end er is entitled to that number of votes ar- Representatives of both Hunt and cumulative voting for "reasons similar rived at by multiplying the shares he McCall affirmed that their interests had to those stated by Mr. Pollack."

Leonard Goldenson, president of AB -PT, addresses stockholders in New York Tuesday.

100 BROADCASTING, May 25. 1964 Mr. Randolph said after the meeting TV film depreciation should be liber- that Hunt Foods had no defined policy alized. for further investment in AB -PT. A prediction for 3M Co. Among the items to be discussed are Motions Beaten American Broad- the results of a questionnaire sent to casting management was also successful The Minnesota Mining & Man- all TV stations. More than 175 were in its solicitation to stockholders re- ufacturing Co. in 1964 will see returned. They show, according to questing a vote against two motions a 10% increase in sales, the an- Clifford M. Kirtland Jr., Cox Broad- put forth by shareholders Wilma Soss nual stockholders meeting was casting Corp., who is chairman of the and John Campbell Henry. One of told by Bert S. Cross, president tax committee, that there are three ma- these would have limited payments to of the firm, which owns Mutual jor amortization schedules used for TV executives under an incentive compen- Broadcasting System. film expenses: (1) straight line, (2) ac- sation plan to 100% of salary and limit- Mr. Cross also predicted that celerated, and (3) based on installment ed aggregate remuneration for any one 3M sales will reach $1 billion in payments. executive to $200,000. The other would 1966. Sales last year were $761.8 Straight line amortization means that research and have abolished payments to executives million. Expanding an equal amount is charged each year for services in studying executive com- development activities are spur- over the length of the contract. The Mr. pensation plans. ring the company's growth, accelerated method uses the principle Cross said. He noted 3M spend- At the regular meeting, attended by that the first run of a movie is worth ing on research has risen from some 500 shareholders, Mr. Goldenson more than its second run, and that its $18 million to $35 million in five gave an optimistic report on gains in second run is worth more than its third years. the operations of ABC-TV, referring to run, etc. If payment for the films is on a 17% increase in overall nighttime an installment basis, a third method of audience for the network for the March - depreciation is used. April period compared to those months Only those stations using the straight last year, based in Nielsen figures. Thursday); and 12 O'Clock High line method are complying with the Mr. Goldenson said ABC expected (ABC -TV, 9:30 -10:30 p.m., Friday). IRS policy, it is pointed out. to spend in excess of $5 million but not Mr. Zanuck reported that first quar- Meeting with Mr. Kirtland at West- more than $6 million in its coverage of ter earnings this year were down as inghouse Broadcasting Co.'s New York the presidential election, including cov- compared to a like period the year be- office are these members of the tax com- erage of conventions. He said the com- fore, but he predicted a continuation of mittee of the IBFM: William E. Bish- pany hopes to recoup two -thirds of the a new trend toward higher profits. He op, Time -Life; Charles Carrature, expenditure in sponsorships. said profits for the first half of 1964 are RKO General; Joseph K. Mikita, West- One stockholder asked for the com- expected to reach almost $5 million. inghouse Broadcasting; Blaine W. Whip- pany's policy on ABC-TV colorcasts. Mr. Zanuck said that Fox has greatly ple, KSL Salt Lake City; R. Lee Stoner, Mr. Goldenson said the network would expanded its production of feature films Eastern Oregon TV (a CATV system), colorcast three hours a week in the over the past year. He reported that 10 and Douglas A. Anello, National Asso- coming season, but that the company's films were completed during 1963, and ciation of Broadcasters. present policy was to restrict its broad- 11 more are now in production. cast of color to cartoons and feature Also at the meeting, stockholders re- films until sponsors are willing pay to elected the 13- member board of direc- Cox earnings up for the additional cost of color, about tors. After the meeting, the directors $20,000 per hour. declared a quarterly cash dividend of 15 22% in 1st quarter cents a share and a semi -annual 2% stock dividend-both payable June 30 20th Century -Fox to stockholders of record June 5. This Cox Broadcasting Corp., which made was 20th Century's first cash dividend an initial public stock offering last rides comeback trail since 1961. month, reports earnings for the first Three months ending March 28: quarter of 1964 up by 22% over the 1963 first period. Darryl F. Zanuck, president of 20th 1964 1983 The gain is based on the 2 million Earnings per share $ 0.58 $ 0.90 Century-Fox Film Corp., said last week Net earnings 1,536,000 2.292,136 shares of Cox stock outstanding on that his firm has staged a dramatic March 31, before the public offering of "comeback" and is now "the world's 630,000 new shares was made (BROAD- second largest producer of television of CASTING, April 27). The company re- films." (see page 29) Reversal tax ported it raised about $9,375,000 after Speaking in New York at 20th's an- expenses on the sale of new shares. An nual stockholders meeting, Mr. Zanuck ruling sought additional offering at that time of 20,- said the firm had been in the red at the 000 shares to employes was said to be end of 1962 and virtually out of the Broadcast financial executives prepare oversubscribed. TV production business. Now, he said, Reinsch, president of the this week to mount a campaign to per- J. Leonard ABC and NBC are committeed to spend first -quarter gains could suade the Internal Revenue Service to company, said $18 million at Fox studios for produc- be attributed, in part, to "the healthy overturn a 1962 ruling which requires tion of four weekly programs-one a condition of the broadcasting industry." that TV film contracts- amounting to two -parter-that will be presented by A dividend of 10 cents a share is over $100 million a year-be amortized the networks this coming season. The payable to shareholders of record June on a straight line basis. series are: Voyage to the Bottom of the 22 on July 15. Sea (ABC-1V, 7:30 -8:30 p.m. EDT The tax committee of the Institute Thirteen weeks ended March 31: Monday); Peyton Place (ABC -TV of Broadcasting Financial Management (May 26) in New York 1964 1963 9:30 -10:30 p.m., first part on Tuesday meets tomorrow Earned per share $ 0.36 $ 0.29 to consider tactics to be used in seeking Net income 715,365 584.582 and second part on Thursday) ; Daniel Income before taxes 1,421,365 1,116,582 Boone (NBC -TV, 7:30 -8:30 p.m., to convince the IRS that policies for Operating revenues 4,939,073 4,392.087 101 BROADCASTING, May 25, 1964 FANFARE

"unprofessional, unrealistic and unfair" and withdrew his organization's sup- Winners get Emmys port. His action was followed by with- drawals by the ABC and CBS TV networks and the CBS Television Stations Division (BROADCASTING, May 18). The parade of critics grew longer last whether present or not week when producers of three CBS-TV shows, Talent Associates -Paramount Show will go on as scheduled all 13 Ltd. (East Side /West Side) and Plau- with but tus Productions (The Defenders and The Nurses) also announced that they of the 128 honored expected to be on hand would not participate. David Susskind and Daniel Melnick, said their Tonight is the 16th annual Emmy The academy spokesman also said who head Talent Associates, a -felt desire on awards night, and although by general that, despite the boycott by the CBS decision "reflects long recent- agreement the Emmys are dead, the and ABC television networks, attend- our part to affirm the validity of show is slated to go on "as usual." ance at the Texas Music Hall of the ly revived charges of basic shortcomings NBC -TV, alone among the networks New York World's Fair and at the in the Emmy awards structure." to defend the Emmys against the chorus Hollywood Palladium -where the pres- Much Named The company's of criticism that sounded off two weeks entations are to be made -probably East Side /West Side has been nomi- ago and added new voices last week, will reach capacity because of increased nated for eight awards. said all but 13 of the 128 Emmy nomi- interest shown by production companies Talent Associates itself is involved in

Mr. Brodkin Mr. Melnick Mr. Susskind They choose to be stay-at -homes tonight nees are expected to be on hand when and other industry people. one of the nominations -for the out- the presentations get under way on Sponsors Happy NBC -TV's That standing dramatic series -while the oth- NBC-TV this evening (May 25, 10- Was the Week That Was cast is slated er nominees are persons who worked 11:30 p.m. EDT). The 13 who had not to make "appropriate" references to the on the series. All of these, including confirmed attendance plans were said Emmy controversy during its appear- star George C. Scott, have indicated to be employes of ABC News and CBS ance on the program. Otherwise, au- they will attend the ceremony. News. thorities said, viewers will not be ex- Herbert Brodkin, head of Plautus A spokesman for the National Acad- posed to the controversy on the pro- Productions, in withdrawing his per- emy of Television Arts and Sciences, gram. The sponsors, Timex and Libby sonal support of the Emmys, while giv- which administers the awards, said that McNeil & Libby, were said to have ing employes permission to attend, also other persons have been chosen to ac- indicated no plan to withdraw as a called for the formation of a committee cept in behalf of any absentee winners. result of the past fortnight's furor. of creative people to take the place of After the statuettes have been engraved The controversy started when CBS the academy in trying to raise the pro- they are to be sent to the winners, who News President Fred Friendly de- graming level of television. may do with them as they choose. nounced the Emmy awards structure as Mr. Brodkin, whose Defenders and

102 BROADCASTING, May 25, 1964 Nurses series have received nine nomi- papers. Patrons of participating super- nations, said the Emmy awards have markets on each visit are entitled to one We're proud not improved the quality of TV pro- free playing card photo of one of the graming. This can be done, he added, personalities. At the end of the week, of our "only if the true leaders, the innovators if they are able to match five photos in and creators, work together to reinforce a row on the newspaper advertisement, their individual efforts to combat cen- they are entitled to prizes listed on the sorship, stimulate more mature stand- backs of the playing cards. Stainless ards, explore new techniques and new The game will be leased for a mini- forms.... " mum of eight weeks. TOWER* Not Over Yet Despite the appar- The Food Fair supermarket chain in ent smoothing over of this year's pres- Detroit ran the contest for 12 weeks, entation difficulties, there appeared which NBC -TV affiliate WWJ -TV De- ... say these little doubt that the structure of the troit called "the advertising break of the Emmy awards will be altered funda- year" for the network there. leading mentally, if not completely replaced, VID -E -O is copyrighted by John broadcasters in the future. Heikes Associates, Los Angeles, which In addition to Mr. Brodkin's pro- has an exclusive promotion contract posals, the academy itself, CBS -TV and with NBC -TV. the International Radio and Television Society, among others, have come up with proposals to study or revise the Emmy award system, or devise a new Clarification awards format altogether. One proposal last week, by President Bennet H. Korn of Metromedia's Metro- sought by `HAS' politan Broadcasting Division suggested that a "metropolitan television critics Wants to know when it's award council" be formed with membership including television critics of OK to use less than A. R. KENDALL major newspapers in the New York General Manager metropolitan area "to give awards in full call letters various categories at the conclusion of each season." WSYE-TV He said awards for outstanding pro- WHAS Inc., licensee of WHAS- AM -FM- ELMIRA, N. Y. graming "could and should have a place TV Louisville, Ky., has asked the FCC in broadcasting." He suggested that the to clarify the proper use of station call critics council might operate either letters. But the licensee said that such through the New York chapter of the a declaratory ruling should ". . . not National Academy of Television Arts apply to the use of less than all of a and Sciences or as an independent station's call letters in promotional con- group. texts...." All the networks appear ready for a Should the commission decide against change in the present system. ABC - issuing such a ruling, WHAS said, it Paramount President Leonard Golden - should institute a rulemaking "... to son told a stockholders meeting last amend the applicable rules to cover week (see page 100) that the network such uses [of call letters] in whatever is willing to join any the public interest may in creative efforts circumstances T. A. GREENE to a provide more representative awards require." Chief Engineer structure. NBC -TV itself indicated it WHAS was prompted to request the would give the problem serious study declaratory ruling on call letter uses by *Custom-843' overall, with plat- after this year's awards are out of the a letter from the commission warning form for CAN antennas. way, and CBS-TV has named a commit- the Louisville licensee that the commis- If you're planning towers of any tee to study awards systems and de- sion interprets its rule that the entire kind, take advantage of STAIN- termine its future participation. call letter must be used whether an- LESS' experience in designing and fabricating the world's tallest nouncement is promotional or identifi- structures. cational. The commission had acted NBC -TV fall lineup after receiving a complaint that "several stations" in Louisville were not using the in entire calls assigned to them (BROAD- Get your free book bingo variation CASTING, Feb. 10). describing these The commission, at that time, said if installations. NBC -TV is using a copyrighted var- a station were assigned the hypothetical iation of bingo in local newspapers and call letters WINK, it could identify itself supermarkets to promote its 1964-65 as "wink," but not as I -N -K. program schedule. WHAS suggested that the use of only Called VID -E -O, the game begins three call letters is a too widespread Staíhless, inc. with a slate of photos of top NBC -TV practice in the industry for the commis- NORTH WALES PENNSYLVANIA personalities and their program titles sion to prohibit the custom on a case - In Canada Walcan Ltd. Carleton Place On printed once a week in local news- by-case basis.

BROADCASTING, May 25, 1964 103 Association to broadcast information on Drumbeats ... stolen and forged checks each afternoon on the 12:55 p.m. news. No comment Wedding bells mingled with more conventional music as a Benefit show WNEW New York is WFUN Miami disk jockey added a slice presenting a four -hour benefit, pat- of cake to Operation Stay Away. Al terned after the station's 30th anniver- Dunaway, doing the marathon with sary party held last summer, for the Greg Warren for the benefit of Variety Greater New York Fund at Madison Children's Hospital, married his fiancee Square Garden, June 10. The station's Marilyn Ousley on the air and in front personalities will serve as MCs for the show which will feature leading entertainers. Left Bank kegler Catherine Snedaker, promotion director of WINR -TV Bing- hamton, N. Y., has won a trip for two to Paris for her promotion of Champion- ship Bowling. The award was made by Walter Schwimmer Inc., Chicago, producer-syndicator of the television sports show. Appointed WTXR Providence, R. I., has appointed Bo Bernstein & Co., that city, as its agency. The move coincides with a format change and a multimedia advertising and promotional campaign is planned. Special showing A screening of Offi- cial Films' new first -run series, Survival, inn was held in New York May 7 for ap- á=I' It proximately 200 advertising agency i media executives and time -buyers. The a series consists of 38 half -hour actuality I®it 41610 programs. tower of Marina City on the Chicago Young composers Broadcast Music River with completion set for Novem- Inc., New York, has awarded its 12th ber, according to wane. annual Student Composers Awards. Fourteen composers, age 9 to 25, are to Cancer film The American Cancer So- share the $11,600 prize being offered ciety is offering a new film "The Million of 300 spectators. At the time (May 9), by the music licensing organization. Club," from local divisions. It is a he was in his eighty- second hour of color-sound motion picture in 281/2 and sleepless broadcasting. The five-tier High over the loop ABC -owned wane 10 minute versions. The film is a dra- cake, contributed by a local was bakery, (TV) Chicago plans to turn its new matic the distributed to the crowd for the price of presentation of importance downtown antenna tower to promotional early detection and treatment play in a donation. General Manager Arthur advantage as well as utility. The tower successful cancer treatment. Selley Jr. gave away the bride. WFUN will display WBKB'S channel 7 circle disk jockey Dick Starr, was best man. signature plus weather and sports results through appropriate colors and Networks share in Hot check news CICY Winnipeg, Man., flashes of tower lighting systems. Con- has arranged with the Manitoba Hotel struction began May 7 atop the west School Bell Awards

National School Bell Awards for distinguished interpretive reporting on education were announced last week with ABC, CBS and NBC among those honored. The awards, to be presented July 1 at the National Education Associa- tion's Seattle convention, are made by six national organizations in the educational field. United Press International news produces! CBS led with three awards: CBS Re- ports: "The Catholics and the Schools," in the documentary category; CBS News with Mike Wallace, for continuous coverage of education through a national news program (both for TV); and Our Teachers -Educated or Miseducated? (radio). NBC was recognized for a special on

104 (FANFARE) BROADCASTING, May 25, 1964 teaching innovations and the human advertising in newspapers, on radio and side of teaching, An Experiment in Ex- via posters on buses and in the air, cellence, and for dramatic interpreta- What hath Bell wrought? plus such special features as the in- tion of education through the Mr. No- troduction of a new dance step, The Gladiator, by the Arthur Murray vak series, produced by E. Jack Neu- lights are low, the music "The Studios. TV editors received outsize man. romantic, your perfume alluring, The Saga of parchment announcements of the series ABC -TV's documentary mood inviting . . . and he the and on its opening night a key group Western Man: "1964" earned an award in Dade wants to go bowling ... of editors will be visited by messengers for its discussion of problems facing the county call 371 -7431." States, including educational bearing hot news releases and hot United It was a 20- second spot that nation's power and pizzas, both to be consumed while problems, and the ran once an hour for four weeks to solve them. watching the program. potential WGBS Miami. For the 253,152 education on Awards also went to AP's women who responded to the and to eight writer G. K. Hodenfield message, the male voice at the WFTV(TV), KLZ national magazines. other end of 371 -7431 said: "You are the most exciting woman I get first Mayor awards have ever met. I wonder if the ABC News gives admen man in your life realizes how The first Mayors' Awards for excel- lucky he is? I do. And how glad lence in local community service pro- background on operation I am that you listen to WGBS. graming have gone to wFTV(Tv) Or- When you feel that no one really lando, Fla., and KLZ Denver. Results of ABC News on May 20 presented a appreciates you, remember, radio the national competition, sponsored by "news analysis" luncheon for its sales Miami wafts, 710 on your dial, the U. S. Conference of Mayors and and audience appeal and image value does." the Broadcast Pioneers, are to be an- to about 300 advertiser and agency nounced today (Monday) in New York. executives in New York. Honorable mention citations were The luncheon-held to inform as awarded to WCBS -TV New York, xoMo- well as to "sell" New York buyers - Their feminine counterparts, mean- TV Seattle, WSTC Stamford, Conn. and featured political commentator -analysts while, can compete for "a robe to roam wxzo Kalamazoo, Mich. Edward P. Morgan and Howard K. in," freely translatable as a $100 gift Judges screened more than 100 en- Smith, and White House correspondent certificate at a leading Los Angeles tries in separate radio and TV classifi- Bill Lawrence, among others. Also in at- fashion house. Deadline for all con- cations. The contest was inaugurated tendance were network executives. tests is June 6. to reward "local broadcasters who most Elmer W. Lower, president of ABC Parker H. Jackson, promotion direc- clearly demonstrate their concern for News, Special Events and Public Af- tor of mis -Tv, conceived the Coliseum civic problems which beset every city fairs presided. In addition to back- giveaway plan as part of a campaign hall," and who keep the public "in- ground stories on ABC News, luncheon that also includes a wide assortment of formed about local situations." guests received a booklet breaking down various costs to advertisers of political coverage packages. Xerox is a one -third sponsor of coverage of both Rely on conventions, and Purex Corp. will present two special programs on the con- ROHN ventions and the campaign. ,1 for TOWERS, TOWER SYSTEMS, MICROWAVE No ticket lions for IIII.1,//1/ PASSIVE REFLECTORS, L.A. Coliseum winner . LIGHTING EQUIPMENT Some lucky advertising agency is and ACCESSORIES -seat Los An- going to win the 100,000 ROHN is the largest company of its kind exclusively Coliseum (for a day) geles Memorial manufacturing communication towers and allied as the gift of mu-TV Los Angeles, equipment. They can supply a wide range both which is taking this method of telling of media buyers about the station's new guyed and self- supporting towers from all heights summer series of "sword and sandal" up to 800'. They have available engineering and motion pictures running Saturdays 8- manufacturing facilities for special tower systems 9:30 p.m. under the generic title, The and complete engineering and design services. Gladiator. The nationwide contest has Also ROHN makes microwave passive reflectors two simple rules: Guess the rating to and complete tower lighting equipment. So wheth- be achieved by "Hercules Unchained," er it's a single tower or a complete' communications which opens the series on June 6, and system, contact ROHN for dependable and reliable explain in 10 words or less what the agency plans to do with the Coliseum if equipment and service. it should win. In addition, male agency executives are offered a chance to win "an evening ROHM .17anufaduring Company of revelry" at the fashionable Los An- Box 2000, Peoria, Illinois Phone 309- 637-8416 geles restaurant, Quo Vadis, "in the company of four lovely slave girls." "Pioneer Manufacturers of towers of all kinds -Representatives world-wide-

BROADCASTING, May 25, 1964 101 INTERNATIONAL

In Nigeria talent is easiest problem FINDING SOMEONE TO PUT PROGRAMS ON THE AIR NOT QUITE AS SIMPLE

DATELINE NIGERIA: A special report in the realization that we had helped applications, including one from a by Roger Bower, managing director eager, industrious, intelligent people to young man who hoped we'd teach him of the Nigerian Television Service. establish television which will propagate how to be a tripod. Out of these we their culture, give them a "picture - winnowed our present staff of 200 -plus. Here is an item that appeared in voice" of public service in the realms of Deadline is Met The NBI team of Nigeria's leading newspaper, the Daily health, education, nutrition, and better Times, on March 7, 1964 "If there 16 men started with a small garage ... living standards, and also furnish them for a are great moments in the history of for a studio, a mobile unit control with entertainment. Nigerians love to room and orders from New York to television in this country, one of them laugh. The Beverly Hillbillies are amus- was last Friday when the £730,000 ($2,- be on the air within three months! We ing-but not nearly as funny to Nigeri- 190,000) Nigerian Television Service made the deadline and televised our ans as the Bobby Benson Show and the 1, 1962. The celebrated its first anniversary the first program on April ... Hubert Ogunde Operas. efforts thrill -packed anniversary (program) was signal, through the gargantuan Jack Burrell and his produced by Femi Asekun." How It All Began The whole op- of Chief Engineer a 65- Femi Asekun and his remarkable eration started on a hot, humid Janu- eight engineers, went out from housing progress in the new medium, television, ary day in 1962 when, captained by J. foot tower attached to a shack telecine, etc. is a typical case in point. Two years Robert Myers, long -time NBC execu- the transmitter equipment, tele- ago this young Lagosian was a business tive, our NBI team arrived in Lagos, The parking lot, in front of the major at Edinburgh University. His the capital of Nigeria, to establish a vision buildings then in the first stages in only brush with television or show television service and teach Nigerians of construction, was black -topped how to run it. village business was during his school years as We were working under lieu of a studio. An African with fronds. In a singer with his own band. Yet today, the direct supervision of the Honorable was simulated palm after a year's in- service training by a T. O. S. Benson, minister of informa- front of this a hastily rounded-up cast team of experts from National Broad- tion, who has a distinct empathy with of more than 100, including snake television casting Co. International, he is produc- and its great potentials for charmers, dancers, drummers, singers ing shows which draw the above kudos. education and public service. and musicians, performed ... all tele- A Fateful Meeting When Femi There were no buildings, no profes- vised from cameras mounted on a fork came home from Scotland about 15 sional talent as we know it, and no lift. months ago, he applied for a job at pool of experienced TV producers, di- The rain held off, the RCA equip- NTS in business administration. There rectors, announcers, technicians, etc., ment held up in the muggy heat under were no openings. Fortunately, he ran from which to draw. We had 10,000 the -brassy sun, the talent was awed not into Stan Brightwell (formerly with one whit by the monster eyes of the WNBQ Chicago), executive producer of cameras, and channel 10 was off and the NBI team. running on a provisional basis. NBI has a five -year contract with TV around the world In March of last year, the television the Nigerian federal government, under plant was finished and channel 10 be- The U. S. Information Agency the ministry of information, with a gan operating 35 hours a week while survey of overseas television progressive phasing -out of team mem- de- continuing its in- service teaching and velopments in 1963, a country- bers as soon as their Nigerian counter- training program. The signal goes out by- country study, showed sta- parts are capable of taking over. from a 250 -foot tower with 40 kw tion and set distribution Brightwell immediately spotted Ase- gains: ERP, channel 10 CCIR standards. By the end of 1963 there were kun as his possible replacement and There are two studios -40 x 80 feet 3,444 television transmitters in 83 promptly signed the young man on as and 40 x 60 feet, two telecine chains, countries or territories, exclusive an apprentice in the program depart- video tape machine and a mobile unit. of the U. S. and Canada, an in- ment. Brightwell's judgment was good. Instinctive Showmen Nigerians on crease of 800 over 1962. West - Asekun will be named executive pro- the staff made great strides once we em Europe had the largest num- ducer in June when Brightwell returns impressed them with the importance ber (1,803), followed by to the states. Eastern of discipline, split -second timing, at- Europe (878) and the Far East tention Let's get back to that anniversary (511). to details, observance of rules program Femi produced. Not a white and endless practice sessions. Nigerian There were more than 80 mil- face was to be seen among the crew talent has proved our easiest problem. lion television receivers abroad, which won accolades in the Nigerian Once we scouted them and got them to an increase of 15 million during press for the professional the studio, they were "on," being in- gloss of their 1963. About half are 90- minute program. in Western stinctive showmen. Like Femi, most Europe (39 million). Japan were recruited from scratch. has Behind more TV sets (16 million) than Engineering presented the toughest the scenes, the NBI team beamed like job. A any country other than the U. S. man in programing could throw proud papas at a Sunday School play Of the 15 million sets in up a commercial in place of the prime as they watched the the East program go off European area, minister and a carefully worded apo- without a hitch. more than 9 million are in the Soviet Union. logy would ameliorate the boo-boo. All the headaches, heartaches, sun - But you can't apologize for a mistake strokes and frustrations were wiped out that can result in the loss of thousands 106 (INTERNATIONAL) BROADCASTING, May 25, 1964 Roger Bower (r), managing director of Nigerian Television Service and U. S. broadcast veteran of 37 years, views a film produced by one of the Nigeri- ans who are receiving in- service training from a group of experts from Na- tional Broadcasting Co. International. Looking on also is Stan Brightwell, executive producer of the NBI team and formerly of WNBQ Chicago. Mr. Bower, author of this article, began his career in 1927 at WMCA New York. Currently part owner and general manager of MKO Broadcasting Corp., which has been seeking TV channel in Grand Rapids, Mich., Mr. Bower has served in a number of executive positions through the years including producer - director posts at both CBS and NBC; program director of WROW Albany, N. Y. and general manager, WKIX Ra- leigh, N. C. He has a second two -year contract as managing director of NTS.

of dollars worth of equipment. Yet the munity viewing and has long -range ed- vision programs to the public against meticulous and highly technical instal- ucational TV plans, as well as the ex- payment of an entrance fee. lation and maintenance of RCA equip- tending of federal links to Ibadan, the The convention that was adopted on ment has been handled by Nigerian largest city in Nigeria's western re- Oct. 25, 1961, at a conference con- personnel under the sharp eye and gion. He, is also interested in bringing vened by the International Labor Office command of ex-Navy Captain Burrell TV to the new midwest region. and UNESCO has been ratified by six and his engineers. Though the primary purpose of fed- states, the number required to make it Cultural Shows Emphasized Ap- eral television in Nigeria is not com- operative. These are Britain, the Congo proximately 40% of our airtime is al- mercial, it has received unusual sup- (Brazzaville), Ecuador, Mexico, Ni- located to live Nigerian- originated pro- port from business and industry. There geria and Sweden. grams. This is a higher percentage are an estimated 8,000 sets in the cov- than that of any other TV service in erage area and the station now has 31 Africa. Emphasis is on culture and advertisers. The fixed position rate runs Canadian advertisers public service. (Nigerians watched from £ 15 per minute to £ 6 for 10 their first live broadcast of the cere- seconds; the r. o. s. rate from £ 12 monial opening of the federal parlia- per minute to £5 for 10 seconds. increased TV budgets ment on March 12. They had previ- Thus it can be said for television in ously seen such events, televised live newly emerging Nigeria -the egg has The top 50 Canadian advertisers last by the NTS mobile unit, as the Repub- cracked and the lusty chick is emerg- year spent 43.6% of their advertising lic Day ceremony, the President's Cup ing at a breath -taking pace. budgets in according a [horse] race, television, to and a bishop's ordina- survey of Elliott- Haynes Ltd., Toronto tion the at cathedral.) market research firm, and Television We have the pick of top -rated films Sales Bureau of Canada, Toronto. This here and, though the press usually has Performers pact was an increase from 1962 when the been complimentary, every once in a total was 40.5 %. while we get some adverse comment by Mexico Among the top 10 Canadian adver- on our "many cowboy and Indian ratified tisers Procter & Gamble of Canada films" (Rawhide, Gun Smoke, Rin -Tin- listed third and spent 98.1% of its total Tin), and "murder and mayhem" (The An international convention to proof $3,816,000 in television. First came Defenders, Alfred Hitchcock, Perry tect performers, record producers and General Motors of Canada with adver- Mason, Naked City, etc.). broadcasters became effective May 18 tising expenditure of $7,294,000 with There is no regulatory board such as following ratification by Mexico. $1,214,000 in TV. Canadian Breweries the FCC, nor do we come under the The convention prohibits the interna- Ltd., was second with $5,071,000 of censorship board of the Ministry of tional pirating of performances, records which $1,562,000 was in TV. General Internal Affairs, which handles only and broadcast programs. It guarantees Foods of Canada was fourth with movies. We asked for a program ad- the right of performers to prevent the $3,726,000 expenditures and $2,525,000 visory board and are making long - use of their performance by broadcast- on TV. Lever Bros. Ltd., was fifth range plans for educational programs ing, recording or playing a record with- with $3,333,000 of which $2,507,000 with the Ministry of Education. In the out their consent; the right of record went into TV. meantime we depend on good taste, producers to authorize or prohibit the Ford Motor Co. of Canada was sixth common sense and guidance by The direct or indirect reproduction of their with $3,190,000 of which $831,000 Honorable Minister of Information, records; the right of broadcasting or- was spent in TV. Imperial Tobacco T. O. S. Benson. ganizations to authorize or prohibit the Co., was seventh with $2,767,000 with The Future The Honorable Min- rebroadcasting or reproduction of their $737,000 in TV. Imperial Off Ltd., ister is working to secure sets for com- programs and the presentation of tele- came eighth with $2,440,000 and

BROADCASTING, May 25, 1964 $801,000 went in TV. Colgate -Pal- the French -language market. NL&B of lecture courses, "TV Breakfast Scholars molive of Canada was ninth with Canada Ltd., Montreal office, will be -The Story of 'Sunrise Semester." It $2,318,000 of which $1,604,000 was closed. Gerard Normandin, vice- presi- will be distributed to 111 USIA overseas spent in TV. Rothmans of Canada Ltd., dent and director of creative services posts. The article reviews the history of was 10th with $2,269,000 expenditure with La Maisan Publicitex will supervise these programs from initial experiments of which $452,000 was spent in TV. all French language. conducted by WeBS -TV New York and Film survey A survey of use of free New York University to their present level. Four Star sells four film by Canadian TV stations shows that 70% of the stations use free films Home production Dominion Electro- TV series in Britain at least once a week, while another 25% home Industries, Kitchener, Ont., which use them at least once a month. Some is bidding strongly for U. S. export stations broadcast them up to 10 hours market as well as domestic Canadian Four Star Television International re- each month, with the average over three sales, has announced it will produce ported it sold four one -hour series to hours monthly. About two-thirds of the its re- Great Britain in April. its own color TV chassis for films have Canadian content. The sur- ceiver line Topping the sales were 26 segments starting next year. Firm vey was made by Elliott- Haynes Ltd., continues to seek review of the Cana- of The Rogues, which will debut on Toronto market research firm. NBC-TV this fall, and begin shortly dian ban on colorcasting. Electrohome after that on the BBC. Also sold to Canadian set sales Canadian radio plans to enter portable TV market and the BBC was the Saints and Sinners and TV set sales continue to increase is considering "tiny TV" market, too. series, which began May 12. over 1963. In the first two months of Set delivery Manufacturers delivered Granada, Associated Rediffusion and this year Canadian -made radio receiver 168,000 television sets to retailers in ATV renewed their contract for another sales totalled 137,097 units compared February according to the British Radio season of Burké s Law programs. And with 113,064 in the same period last Equipment Manufacturers' Association. London,. the Midlands, North, Channel year. Canadian -made television re- This is 29% more than the 130,000 of Islands, Westwood and Grampian Tele- ceiver sales were 72,370 units in the February last year. Deliveries of com- vision bought The Detectives. January- February period this year as bined radio-phonographs went up 22% compared with 65,438 a year ago, ac- to 22,000. There was a 12% decrease cording to the Dominion Bureau of in radios delivered at 162,000. Abroad in brief Statistics, Ottawa. Imports of radio re- TV's contribution Britain's commer- ceivers for the first 11 months of 1963 Expansion BBC has announced it totalled 867,162 cial television network will hand over units, mostly transis- plans to extend coverage of BBC2, its torized units. more than $210 million to the A total of 23,200 tele- new television network. BBC2 will be- govern- vision ment treasury during the next three receivers were imported in the gin in south Lancashire and south York- period. years. That was the forecast of the shire in the summer of 1965, Birming- ham, south Wales and the Isle of Wight Earl of Derby, chairman of Television New sales CBS Films has reported in the fall of 1965, northeast England Wales and West Ltd. in his annual renew program sales to Dutch the tele- and south Scotland at the end of 1965, port to stockholders. The time sales vision network, Nederlandse Tele- Belfast in the middle of 1966 and the levy will account for $140 million of visie Stitching. The Dutch operation, Bristol Channel area at the end of 1966. this and the rest would be in company for the first time, has purchased episodes profits tax. TWW directors have de- of Petticoat Junction and The Great Ad- Tennis rights Fremantle International clared a final dividend of 60 %, less venture and also acquired additional has gained the radio and television rights tax, making a total for the year of programs of The Defenders, The Bev- for areas outside the U. S. to broadcast 95 %. Net profits were $1,632,460. erly Hillbillies, Rawhide, Perry Mason the 1964 Davis Cup challenge rounds Buys interest Needham, Louis and and The Twentieth Century. from Cleveland Sept. 25 -27. Fremantle will provide live coverage to Brorby of Canada Ltd. has purchased an Feature story The U. S. Information Canada Mexico, and interest in La Maison Publicitex Ltee. Agency has produced a feature story on and tape and film cover- of Montreal, in expansion of services to the success of American TV college age to other countries. Radio coverage will be live and will be broadcast in English, French, Spanish and Japanese.

Y&R abroad Two new accounts at the international department of Young &

_. ., Rubicam, New York, are: corporate advertising for Procter & Gamble, New FOCUS iNfFS HORIi.. VENT. FINL TUNE York, and the entire food line for Gen- eral Foods of Venezuela. New agency Colgate- Palmolive has FOCUS assigned Kenyon & Eckhardt -Novas de Mexico its Cadum soap and two un- No other station anywhere has such a sharp focus on named products. this lively Fifth Largest California market. Over 65,000 Grant announced An annual grant of set owners are getting the message. Was it one of yours? $500 for students in broadcasting at Ryerson Institute of Technology, To- CHANNEL 18/ the one to watch in San Bernardino -Riverside ronto, has been announced by C. W. KCHU TV 16 HOURS A DAY -7 DAYS A WEEK McQuillin, of Cockfield Brown & Co. Ltd., Toronto advertising agency. The REPRESENTED BY SAVALLI / GATES grant is in memory of one of the agency's top broadcast executives, Alan Sav- age, who made important contributions 108 (INTERNATIONAL) BROADCASTING, May 25, 1964 to the development and maintenance of Welsh get preview high standards in Canadian broadcasting. The first presentation is to be made of new TV network on June 4 at the 1964 Canadian Tele- vision Commercials Festival to be held H I!AVY- An episode at Ryerson Institute. from Pony Express dubbed in Welsh was screened by Tele- Quebec liquor rules New regulations vision Wales and the West Ltd. on May for liquor and beer advertising in the 18 as a preview of a new television net- province of Quebec have been placed work using Europe's oldest spoken IftiEl 11111 before the provincial legislature to language. The new network is sched- tighten up existing legislation. Many uled for an early 1965 start. of the new regulations put on paper It will cover Wales as part of Brit- understandings which have been in use ain's commercial television system when with a between the Quebec Liquor Board and the Independent Television Authority distillers and brewers for a number of builds a second transmitter for the years. The new regulations are de- Bristol Channel area. South Wales is signed to discourage drinking for those on one side of the channel and England hIGh] under 21 years of age and to encourage is on the other. When the new trans- brand preferences. Radio and television mitter begins operations it will join a advertising is only permitted for beer. network of transmitters in Wales to provide separate Welsh programing, W/JYGIL T ABC reps Taiwan The appointment leaving the present transmitter to con- of ABC International Television Inc. centrate on English language television. as sales representative for two radio TWW currently broadcasts three networks in Taiwan (Formosa) has ]'OUCH hours of Welsh language programs a been announced by Patrick Petrino, week. This will be increased to five PD -9 HANDLES THE BIG ONES. sales manager of the ABC unit. The hours in July. agreement with Broadcasting Corp. of Push the thumb operated switch and watch the China provides that ABC International motor -driven pedestal will serve Taiwan's two radio networks, rise smoothly, effort- each with 10 stations, one network 20th Century -Fox TV's lessly from 341/2" to broadcasting in Mandarin, the other in 1/2". Raise or lower the Amoy dialect. anywhere with its 360° overseas sales up 170% position without stooping Rep named CHVC Niagara Falls, or bending. The PD -9 takes A spurt in foreign on 475 lbs. of load and Ont., has appointed All- Canada Radio sales by Twentieth waltzes around smoothly and Television Ltd., Toronto, as exclu- Century-Fox Television has resulted in on three sets of rubber - sive representatives in Canada and the a 170% increase in overseas business tired dual wheels with U. S. for the current year over the entire adjustable cable 1963 year, Alan guards. Synchronous Silverbach, director of or tricycle steering at syndication sales, announced last week. instant option. Center New Screen Gems pact He attributed the upswing to sales column is seamless steel abroad on the company's new TV tubing, has easy-to-read series, Peyton Place, Voyage elevation figures. Motor in sound -proof Screen Gems has entered into a co- to the housing, easily accessible. production agreement with Studio Ham- Bottom of the Sea, 12 O'Clock High Daniel burg, a major German film studio which and Boone. In line with the ex- Weight when -and where is associated with NDR, TV broadcasting pansion of overseas business, Mr. Sil- -you want it. The HF PD3 organization. Production is already un- verbach said, Don Angel, the com- Deluxe Pedestal gives you a new pany's sales manager in England, has smooth dolly shots and a der way on International Express, steadier picture because series for worldwide distribution. Screen been transferred to Munich to set up a of its stabilized mounting. Gems will also serve as international new office to cover Germany, Austria, Yet there's precise counter- distributor of Studio Hamburg's pro- the Scandinavian countries and parts of balancing, fingertip control new follows one Switzerland. A new representative to of camera height without grams. The agreement cranking. For heavier made by Screen Gems with Pacific Film replace Mr. Angel in London will be cameras up to 285 pounds, Productions of Melbourne, Australia, announced shortly, he reported. lights, or large lenses, and the TBS network in Japan for co- there are additional Friends Around the weights to com- production of My pensate, making any World. movement feather -light. 'CBS Reports' overseas sales Raising, lowering, locking, drag adjustment anywhere within 360 °. Dual rubber wheels. Synchronous USIA awards contract CBS Films has sold, sight unseen, the to tricycle steering instantly. Height 90- minute CBS Reports: "D -Day Plus 42 "to 64" over pan head mounting. The U.S. Information Agency has 20 Years: Eisenhower Returns to Nor- awarded Ammann & Whitney, New mandy," (June 5, 8:30 -10 p.m. EDT) Write for complete specs on all models. York, a $1.1 million contract for archi- to 21 networks in 18 foreign countries. tectural and engineering design of a 2.5 Purchasing the program were: the lisrHOUSTON million -watt radio installation for the BBC and networks in West Germany, Voice of America in the Philippines. Australia, Japan, Canada, Italy, Hol- FEARLESS The new facility will consist of ten 250 land, Sweden, Belgium, Denmark, Nor- CORPORATION kw transmitters, is expected to cost a way, Hong Kong, South Korea, Ireland, Westwood Division total of $22 million and is scheduled to Singapore, Switzerland, Thailand and be on the air by the end of 1967. the Philippines. 11801 W. Olympic Blvd., Los Angeles, Calif. 90064

BROADCASTING, May 25, 1964 109 FATES & FORTUNES BROADCAST ADVERTISING rector of radio, TV production and network programing. Jack Sidebotham IRTS re- elects officers W. George Eversman, executive VP joins C. J. LaRoche & in Detroit for Maxon Inc., named cor- Co., New York, as sen- The International Radio and porate director of marketing field serv- ior VP -art and broad- Television Society elected and in- ices. Mr. Eversman's new assignment gov- cast commercial pro- stalled officers and board of augments present duties as director of duction (CLOSED CIR- ernors for 1964 -65. Entire slate Detroit office. of officers, headed by Sam Cooke CUIT, April 20). He Richard Cusack, copy group head, was formerly in Digges, was re- elected (BROAD- VP elected VP and creative group manager charge of television CASTING, April 13). Mr. Sidebotham of Fuller & Smith & Ross, New York. art and production and Elected to board of governors Sebastian Sisti, formerly of Ted Bates member of creative review board at were Julius Bamathan, VP and ABC Syd- & Co., and Jack Keane, of Fletcher Young & Rubicam, that city. general manager, -TV; ney H. Eiges, VP, public informa- Richards, Callon & Holden, appointed Paul Slater elected VP for adminis- tion, NBC; William B. Lodge, VP, creative group managers at FSR, new tration and international operations at affiliate relations & engineering, positions. Compton Advertising, New York. He CBS -TV; Howard S. Meighan, Paul Stern, formerly creative director was formerly VP and director of oper- president, Videotape Productions, of Battle Advertising, Wyncote, Pa., ations in creative department. and Thomas S. Murphy, execu- elected VP. tive VP, Capital Cities Broadcast- Alan W. Katzenstein elected VP at ing Corp., all New York. Gordon C. MacDonald joins The Lennen & Newell, New York. He has Magnavox Co., New York, as assistant been director of technical research at to VP- sales. He was formerly national agency since 1958. merchandise manager for radios, phonographs and tape recorders at Westing- cial producer at Ogilvy, Benson & Richard Lockman resigns as director house Electric Corp., that city. of Advertising at Helena Rubinstein Mather, New York, is resigning June 1 Inc., New York. Prior to joining firm, to become producer of motion picture, Raymond W. Carlson, VP of house- Mr. Lockman was senior VP and gen- "Peaceable Lane." Mr. Diamant joined hold products division of S. C. Johnson eral manager of Mogul, Williams & OB &M in 1961. & Co., Racine, Wis., will retire June 30. Saylor, advertising agency, that city. Mr. Carlson, who joined company in Robert A. Burke, 1932 as salesman, directed Johnson Wax Lincoln Diamant, senior TV commer- director of marketing marketing effort for 17 years. He was and sales development elected VP in 1958. for TV division of Adam Young Inc., Paul C. Harper Jr., president and ELIMINATE New York, promoted chairman of executive committee of to general sales man- Needham, Louis & Brorby, Chicago, ager of rep firm's ra- elected "1964 Advertising Man of The dio division. He re- Year" by Chicago Federated Advertis- places Thomas L Mr. Burke ing Club. White PANIC! Jr., who re- George E. Lindman, president of signed. Arthur W. Scott Jr., TV sales Mag -Powr Games, San Francisco, and man at Adam Young, succeeds Mr. previously VP and western division man- Burke as marketing and sales develop- ager of George P. Hollingbery Co., sta- ment director for TV division. Harry tion representative firm, appointed na- J. Spiess, formerly president of NANA - tional sales manager of Golden West Bell- syndicate, elected VP in McClure Broadcasters radio division. He fills post charge of finances Adam Young Inc. at vacated by Gordon Mason, now general Carl Lerner joins Filmex Inc., New sales manager of KTLA (Tv) Los Angeles. York, as writer -editor-director for TV Richard E. Benson appointed media FROM TELEPHONE commercial production firm. Mr. Lerner supervisor in Philadelphia office of N. directed and was co-writer of motion W. Ayer & Son. INTERVIEW BROADCASTING picture "Black Like Me." David C. McConnaughey, formerly of The Bauer Time Delay Programmer takes Willard Mackey, and of H -R Representatives the panic Out of Telephone Interview VP manager and Headley -Reed Broadcasting because it gives you five Atlanta office of McCann-Erickson, Co., San Francisco, joins Robert E. seconds to monitor and cut objection. elected senior VP. David Deutsch, sen- Eastman Co., that city, as manager. able program material before it goes on ior art director, and Stewart Brown, cre- the air. Small rugged package designed John Pfeiffer, formerly marketing for studio ative group head, both of McCann's or remote applications. Off- manager for Edward Petry & Co. the-shelf delivery. Only $295.00 FOB, New York office, elected VP's. Lewis San Carlos. A. Holman joins McCann's Los Angeles in Chicago, joins Newhouse news- office as account executive. papers group. 11131 Frank C. Murphy, media director of tier Philip Feld, former president of East- E L E Philadelphia office of Erwin Wasey, C.T R O N 1 C S ern Motion Pictures and before that C Ruthrauff & Ryan, retired last week O R P O R A T I O N head of commercial production depart- 1663 Industrial after 34 years in agency field. Road, San Carlos, California ment of Ruthrauff & Ryan, joins Street Area Code 415 591 -9466 & Finney, New York, as VP and di- Gene MacLean Jr. joins radio sales

110 BROADCASTING, May 25, 1964 staff of Advertising Time Sales, New Adam K. Riggs, formerly owner-man- York. He was formerly at The Meeker ager of Philadelphia office of Broadcast Co., that city. Pioneers elect McCray Time Sales, appointed local sales man- Penrod Dennis joins Gardner Adver- ger of WDAS, that city. tising, New York, as head of production Thomas C. Rudolph Maffei, media director for for TV and radio commercials. Mr. McCray, VP and Gardner Advertising, New York, elected Dennis had been in similar capacity general manager VP. Gardner also elected as VP's: xNBC(TV) at Procter & Gamble Productions Inc., of Los Herman Raucher, creative department; that city. Angeles, elected William D. Watson, account supervisor; president of Los Dale L. Kirchhoff, Ralph Pasek, Albert Jeanne Weaver appointed media man- Angeles chapter Quinlan, Terrill Rees Jr., Richard J. new ager for Sunnyvale, Calif., office of Broadcast Pi- Winkler, all of creative department; of Hal Stebbins Inc. oneers for year Mr. McCray William H. Mallison, account super- Kermit Berger joins Carl Ally Inc., beginning June visor, and J. Bruce Swigert, U. S. man- New York, as account executive on 1. He succeds Van C. Newkirk, ager of international division. head of Beverly Hills advertising Volvo. He was formerly at Daniel & Ronald Warshaw joins sales staff of Charles, that city. Stanley Kreiser, agency, Broadcast Advertising. -65 Art WGBB Freeport, N. Y. formerly at Benton & Bowles, joins Ally Other officers for 1964 are as media supervisor. Edwin Green Gilmore, executive VP, announc- Robert A. McBride, formerly with N. moves from Gumbinner -North to Ally er; Carl Haverlin, VP, consultant W. Ayer & Son, Philadelphia, joins in newly created position of secretary for Tanner Electronic Survey Tab- broadcast department of D. P. Brother treasurer. Harry Damato promoted to ulation; Lisle R. Sheldon, secre- & Co., Detroit, as writer -producer. tary, Lisle Sheldon Advertising; comptroller, and Robert Ralske, form- Erwin Fishman, senior research ac- Snowden M. Hunt Jr., treasurer, erly promotion manager at Woman's count executive at Young & Rubicam, Day magazine, joins Ally as account ex- Wade Advertising. The chapter, organized last December (BxoAn- New York, joins Foote, Cone & Belding, ecutive. that city, as manager of research depart- CASTING, Dec. 9, 1963), has 170 ment. Frank McNally joins wing New York active members. local sales staff. He was formerly ac- W. H. Fisch, formerly with promotion count executive at RKO General, that department of WBBM -TV Chicago, joins city. creative staff of MacManus, John & geles, named media buyer for BBDO Adams, that city. Daniel Kane joins Thompson -Koch in that city. She will be responsible for Co., New York, as media director. He media buying on Pepsi -Cola Bottling Julian H. Apley, former copy super- was at Ta- formerly media supervisor Co. of Los Angeles and Western 65 visor at Benton & Bowles and D'Arcy tham-Laird, that city. Health Insurance Association, among Fred W. Webber Jr. named interna- others. media at Gardner Ad- tional supervisor Lane E. Keran, formerly of Foster & vertising, St. Louis. He was formerly Kleister division of Metromedia, joins chief timebuyer at that firm. Frojen Advertising, Los Angeles, as ac- pole -vaulters Daniel Ladd, ad- count executive. vertising director at Jim O'Brien, former advertising and P. Lorillard Co., New sales executive at Nationwide Insurance York, elected VP. Mr. Cos. in New York, joins radio division Ladd will continue to of The Meeker Co., that city, as account handle advertising for executive. several Lorillard tobacco products. Man- Jack Ackerman, formerly general uel Yellen is executive sales manager of woes Freeport, N. Y., Mr. Ladd VP for sales and ad- joins Radio Advertising Bureau as re- vertising. Mr. Ladd's background in- gional director in Southeast and South- cludes account supervisor at Ted Bates west for membership service depart- & Co., New York, and account execu- ment. tive at Cecil & Presbry, that city. Charles Noell appointed assistant Douglas Campbell resigns as sales sales manager of WSJS -TV Winston- manager of XABC -AM -FM Los Angeles. Salem, N. C. Mr. Campbell had been with ABC since Marshall E. Becker, former VP of 1950, and xABC sales manager since Marketways Inc., Chicago, joins Bron - January 1963. No future plans have ner & Haas, that city, as account ex- been announced. ecutive. Charlotte Kirshbaum joins KC B &H as radio -TV copywriter. William C. Chadwick, formerly PR 50 KW manager at Waz-Tv Baltimore, named James A. Fitzgerald Jr., formerly Y810 director of sales and promotion for general manager of WEIM Fitchburg, and so do housewives, doctors, students, WAQE- AM -FM, that city. Mass., joins WEEI Boston as account ex- executives, farmers, and secretaries in ecutive. John C. Blessed appointed account the 25 counties surrounding Albany, Sche- executive at WNBF -AM -FM Binghamton, Sterling B. Beeson joins WINZ Miami nectady, and Troy. Ask Henry I. Christal. N. Y. as account executive. Ruth Fredericks, formerly di- David Koch joins wDvR(FM) Phila- media A GENERAL ELECTRIC STATION rector of C. J. LaRoche & Co., Los An- delphia as account executive.

BROADCASTING, May 25, 1964 111 Advertising, joins Ketchum, MacLeod Co.'s WAGA -ry Atlanta, and Paul Ray - Creative Management Associates Ltd., & Grove, New York, as copy chief. Also mon, now general sales manager, ap- Beverly Hills, Calif., elected president joining KMG is Robert J. Tulp, former pointed station manager, effective im- of Academy of Television Arts and Sci- assistant advertising manager and copy- mediately. Mr. Ray, with WAGA -TV ences Foundation. He succeeds Harry writer at Remington Rand. He will S. Ackerman, VP and executive pro- serve as technical copywriter. ducer at Screen Gems, who resigned. Charles Fries, VP and executive pro- THE MEDIA duction manager of Screen Gems, New York, has been signed to new long -term Rosa Bartell Evans, contract. Bob Claver, former associate vice president and gen- producer of NBC -TV's Ensign O'Toole eral manager of WOKY show and creator -producer of CBS -TV's Milwaukee, elected Captain Kangaroo show, named execu- president of station. Mr. Ray Mr. Raymon tive assistant to Harry S. Ackerman, VP WOKY, licensed to from 1958 until transfer to New York and executive producer at Screen Gems. Bartell Broadcasting in 1962, succeeds Kenneth L. Bagwell, William Wuerch, as- Inc., is owned by Mac - new VP of WJW -TV Cleveland (BROAD- sistant program man- fadden- Bartell Corp. CASTING, May 18). Mr. Raymon joined Mrs. Evans ager at KDKA -TV Pitts- wAGA -TV in 1955 as sports director, Jerry Pugh, since be- burgh, appointed pro- came general sales manager in 1963. 1962 program director of WQAD Bloom- gram manager of xYw- Homer Griffith, ington, Ind., promoted to general man- former manager of TV Cleveland, effective ager, succeeding Stephen Peterson, RAZZ-FM Austin, appointed general man- June 8. Stations are who has resigned. ager of KISS San Antonio, both Texas. owned by Westing- Thomas C. Holmquist, sales promo- Harlan (Mickey) McFadden, manager house Broadcasting tion director of KsuR Burlington, Iowa, of San Juan, Puerto Rico, office of Co. Mr. Wuerch suc- Mr. Wuerch appointed general manager of KMCD Lennen & Newell, joins WAPA, that city, ceeds Paul Turner, who moves to WBC Fairfield, Iowa, effective mid-June. He as general manager. Station was pur- headquarters in New York to work on succeeds William W. Hansen, who joins chased by Hearst Corp. earlier this year. group productions under Richard M. WJOL Joliet, Ill., in same capacity. Robert B. Jackson appointed to newly Pack, Westinghouse program VP. created position of controller Robert W. Samoff, board chairman for CBS - Dave Hedrick, former air personality TV network -Hollywood. He joined net- and chief executive officer of NBC, at WDEC Americus, Ga., joins WAAK work in 1960 as assistant controller. named national fund co-chairman of Dallas, N. C., as assistant manager and 1965 American Red Cross fund cam- PROGRAMING program director. paign. Mr. Sarnoff will serve as co- Joseph Jenkins appointed program chairman with Perkins McGuire, William H. Brown appointed manager Wash- manager of wTVN -TV Columbus, Ohio. ington financial consultant and former of program department of WSJS -AM -FM assistant secretary of defense. Winston- Salem, N. C. Lee Goodman joins Rose -Magwood Roger Martin named program direc- Productions, New York, as director-pro- Horace W. (Buddy) Ray, manager of ducer. He was formerly Storer tor of KuMu Honolulu. executive VP Programs Inc., New York, named at Filmways, that city. general manager of Storer Broadcasting Robert F. Lewine, VP and partner of Louis Dorfsman, creative director for CBS -TV, appointed Move at BBDO- Detroit results in director of design for reassignments CBS Inc. Mr. Dorfs- man joined network The Detroit office of BBDO last Robert Cormier, with BBDO five in week announced several dozen per- years, becomes Mr. Blackshaw's 1946 as staff de- as- signer. In his new sonnel reassignments and new ap- sistant. BBDO field force for dealer post, Mr. Dorfsman's pointments at staff level in anticipa- groups now totals Mr. Dorfsman 32 men, double responsibilities will tion of the agency's move in early initial field staff of four years ago. June from the Penobscott building range from design of all printed mate- Joseph A. Kronovich, formerly rials for CBS Inc. and CBS News to to enlarged and consolidated quar- with wcco -TV and WLOL, both ters in the new Detroit Bank and graphic designs at almost -completed Minneapolis-St. Paul, succeeds Mr. CBS building in New York. Trust Co. building at West Fort Blackshaw in Chicago as midwest Street and Washington Boulevard. area account supervisor for dealer Dr. Frank Stanton, CBS Inc. presi- Heretofore scattered on five floors, groups. dent, elected fellow of American Acad- BBDO will occupy single emy of Arts and Sciences. Founded in floor at Leon T. Farrah, with BBDO 10 new location but with 30% more years, becomes supervisor of Dodge 1870, academy is honorary learned so- space. Total staff now is about 100. ciety, renowned for its contributions to truck account. Martin J. Mogge, American intellectual and scientific lead- William J. Blackshaw, formerly formerly advertising manager of ership. central area field account group head United Fund of Detroit, joins BBDO for the Dodge dealer advertising as- merchandising -sales promotion staff Newton Minow, former FCC chair- sociations, has been transferred from now headed by Mark N. Moran Jr., man and now executive VP and general Chicago to Detroit and promoted to VP, who switched to Detroit earlier counsel of Encyclopaedia Britannica national account supervisor-dealer this year following account execu- Inc., elected to board of trustees of Chi- groups. Dodge dealer groups are tive work in agency's Pittsburgh and cago Educational Television Association. heavy radio-TV advertisers (BROAn- Boston offices. Mr. Mogge is as- Ed O'Konski, formerly of KOAT -TV cASTING, May 11). signed to Dodge passenger car. Albuquerque, N. M., joins xAIT -TV Jonesboro, Ark., as operations manager.

112 (FATES & FORTUNES) BROADCASTING, May 25, 1964 Realignment at CBS News creates four new posts

Ernest S. Leiser, assistant general manager of CBS - TV News, appointed to newly- created post of director of ek.1111:414 television news, in major realignment L. at CBS News. Mr. Leiser will be responsible for CBS - TV's six regularly scheduled news Mr. Leiser Mr. Clark Mr. Hanna broadcasts as well as all special news reports. He joined news director of WNEW New York, CBS -TV in 1953 after serving as as- appointed CBS director of radio NEW! sociate editor for United Nations news, effective June 1. Mr. Hanna World magazine. returns to CBS after five years with Cartridge Mount* Three other new assignments at Metromedia -owned stations. Robert CBS News also involve newly A. Skedgell, assistant general man- for broadcast created posts. Blair Clark, VP and ager CBS radio news, appointed spe- general manager of CBS News, ap- cial assistant to Bill Leonard, execu- Cartridge pointed director international operative producer of CBS News election Machines! tions, with office in Paris. Mr. Clark, unit, effective June 1. Mr. Skedgell who will serve as foreign deputy for will be responsible for all radio pro- CBS News President Fred Friendly, duction at unit. He joined CBS News NORTRONICS HEAD MOUNT joined CBS in 1953. Lee Hanna, 25 years ago as copy boy. REDUCES MOUNTING AND ALIGNMENT PROBLEMS! This new Nortronics Cartridge Mount,. NEWS utive news editor for WCBS -TV New eliminates the need for rear -mount York. Ralph Coleman, formerly in heads! Designed for cartridge tape charge of news programing at KLTv(Tv) handlers using endless loop tape car- Tyler, Tex., has joined KTvT(Tv) as tridges of the Fidelipac and Viking newscaster -reporter for Dallas bureau. type, it permits fast, easy installation and alignment of up to three heads on Item in May 11 issue of BROADCASTING, one assembly! "Micrometer" adjust -. KTVT news appointment er- regarding ments permit setting of head height,. roneously reported Mr. Herbert as join- azimuth and face perpendicularity - ing station's Dallas news bureau. special lock screw oneach head bracket "freezes" the adjustments. Heads are, William Poole, WFLS Fredericksburg, fastened to the bracket with a quick- - Mr. Day Mr. Hackel elected president of Virginia AP Broad- release screw clamp for fast installation. casters Association, succeeding Charles Cartridge -Mount Kits, with all neces- Charles R. Day, news editor at WEWS Craig, WDVA Danville. Other new offic- sary hardware, are available for the (TV) Cleveland, promoted to news di- ers: John Harkrader, WDBJ -Tv Roanoke, conversion of existing cartridge players. rector, effective June 12, when Daniel VP; Frank Soden WRNL Richmond, using rear -mount heads. R. Hackel, currently WEWS news direc- treasurer, and Frank H. Fuller, chief of tor, joins WTSJ -TV San Juan, Puerto AP's Richmond bureau, secretary. CARTRIDGE MOUNTS COMPATIBLE Rico, to organize news department and WITH ALL NORTRONICS TAPE HEADS!' Ben Summers, news -sports director serve as news director. Channel 18 San Typically, two Premium series half-- Juan station is expected to be in opera- of WMRC Milford, elected chairman of track stereo heads -one used for record,. Massachusetts AP Broadcasters Associa- tion later this summer. the other for playback -and any Nor- - tion. He succeeds Bill Whelan, news tronics erase head may be mounted on Harry Reasoner, CBS Radio corre- director of WNAC -AM -Tv Boston. Joe a single assembly. Premium series heads. spondent, replaces Bill Leonard as host Levine, news director of write-AM -TV feature fine laminated, precision-lapped, . of "At Your Leisure" in Dimension Boston, to vice chairman of association. low loss core structures; deposited series. Prescott Robinson replaces Mr. quartz gaps; and hyperbolic, all -metal Reasoner as host of "It's New," also of Jim Goodrich, assistant general man- faces. Cartridge Mounts, as well as the quality replace- CBS Radio's Dimension series. ager of Kiss Missoula, elected president entire line of broadcast of Montana Associated Press Stations. ment heads, are available through your John D. Stainbrook appointed direc- He succeeds Gene Marianetti, KMON Nortronics Distributor. tor of public affairs at KHou-Tv Houston Falls. Gerry Robbins, KXGN -AM- For complete information about Nortronics Cartridge Great Mounts, write for our Form p7177. and executive producer of church pro- TV Glendive, elected VP. graming. *PATENT PENDING The newly organized Missouri News Dave Naugle, newsman at ICTVT(Tv) Broadcasters Association has elected Fort Worth -Dallas, promoted to news provisional officers to serve until perma- îlotlhosrí, director, 1, Ed effective June replacing nent officers are installed this fall. Re- 8173 Tenth Ave. N., Minneapolis, Minn. 55427" Herbert, who is leaving to become exec- gional chairmen are Howard Streeter,

BROADCASTING, May 25, 1964 113' KTVI(TV) St. Louis; Claude Dorsey, Tele- Curacao and Tele- Aruba, both KMBC -TV Kansas City; Don Sylvester, Netherlands Antilles. xYrv(Tv) Springfield, Mo., and Duane Commerce adds two Joseph B. Sefchick, on engineering Kirby, KFVS -AM -TV Cape Girardeau, Mo. Representative Fred B. Rooney staff of WEWS (TV ) Cleveland since June Rod Gelatt, KOMU -TV Columbia, Mo., 1949, promoted to engineering super- was named executive secretary. (D -Pa.), 39, and Albert W. Wat- son (D- S.C.), 42, both freshmen visor. Jim Clarke, newscaster at W MAL -AM- House members, assigned to House C. John Borlaug appointed national FM-TV Washington since 1962, appoint- Commerce Committee last week service manager for home and commer- ed anchorman of WMAL-TV'S News 7, to fill Democratic vacancies cial electronics division of Sylvania Monday through Friday, 6 -7 p.m. He (BROADCASTING, May 11) . Electric Products, Batavia, N. Y. replaces Keith McBee, who joins ABC Mr. Rooney, of Bethlehem, Pa., News' Washington bureau. Frederick Walzer appointed opera- is former state legislator. Mr. tions manager for electronics tube divi Piers Anderton, formerly NBC News Watson, of Columbia, S. C., is sion of Du Mont Laboratories, Clifton, joins lawyer and correspondent in Bonn, Germany, former national chair- N. J., newly created post. William Crox- ABC News in New York as correspond- man of Voice of Democracy pro- ville, who formerly headed division, ent. Mr. Anderton is winner of number gram of U. S. Chamber of Com- has resigned. of awards for foreign reporting, includ- merce (1957). ing his work on The Tunnel, 90- minute ALLIED FIELDS documentary about escape of 59 East German refugees through tunnel under at Mark Century Corp., joins wxcc Ray Mofield, director of academic affairs in Berlin wall. He joined NBC in 1957. Bridgeport, Conn., as reporter- writer- radio -TV department of South- Jerry Landay, since 1962 news direc- editor. ern Illinois University, Carbondale, resigns June 30 to become executive as- tor of WINS New York, promoted to Bob Johnson and Ed Marten join newly created post of special national sistant to president of Murray State Col- WBRZ -TV Baton Rouge, La., as news- lege in Kentucky, with rank of associate correspondent for Westinghouse Broad- casters. casting Co., assigned to organization's professor. At Southern Illinois, Mr. Mo- Washington news bureau, effective June John Pingitore, formerly of wcss field was director of news -sports for 15. In his new post, Mr. Landay will Amsterdam, N. Y., joins news staff of broadcasting service. WAFS, that city. cover stories wherever news breaks in INTERNATIONAL U. S. Stan Brooks succeeds Mr. Landay Beryl L. Reubens, previously man- as WINS news director. Mr. Brooks was ager of publicity for news and public Edward L. Bailey, VP- creative direc- formerly assistant news director. affairs department of CBS, appointed tor of Leo Burnett Co. of Canada Ltd., Bill Lanouett joins wvox New Ro- news secretary for Senator Kenneth B. Toronto, and Harold Johnston, VP- chelle, N. Y., as reporter-announcer. He Keating (R- N.Y.). account supervisor there, elected to was formerly on reporting staff at News- board of directors. week magazine, New York. EQUIPMENT & ENGINEERING Ray Junkin, elected VP of Screen Carol Collins, feature writer for Hol- Gems (Canada) Ltd., Toronto. Mr. lywood (Calif.) Citizen News, joins Ralph E. Evans, di- Junkin has been general manager of news department of KLAC -AM -FM Los rector of engineering SG's Canadian subsidiary since March Angeles. for Macfadden-Bartell 1962 when he joined company. Corp., elected VP in Alan Boal, Latin- American corre- Philip Garcia elected VP and director charge of engineering of broadcast services of Breithaupt, Mil - spondent for ABC News, joins wuc(Tv) for organization, Pittsburgh as on -air editor of daily Six som & Benson Ltd., Montreal agency. which owns WADO O'Clock Report show, effective June 1. New York; woKY Tom Gould, correspondent for Cana- dian Steve Young, former Mutual Broad- Milwaukee; KCBQ San Broadcasting Corp. at United Na- Mr. Evans casting System newsman and producer Diego, Calif., and tions, transferred to Tokyo as CBC Far Eastern correspondent. Douglas McKinnon, sales administration executive of CTV Television Net- work Ltd., Toronto, named account executive of Ronald -Reynolds Co. Ltd., -- SUBSCRIPTION APPLICATION- advertising agency, that city. BROADCASTING The Businessweekly of Television and Radio , Ross MacRae, director of broadcast 1735 DeSales Street, N.W., Washington, D. C., 20036 services of Cockfield, Brown & Co. Ltd., Please start my subscription immediately for- j Toronto agency, elected VP. 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached Stanlet Smith °o appointed Midlands 1:1 52 issues & 1964 Yearbook $13.50 Please bill é local sales manager for Associated Tele- 1964 Yearbook $5.00 (so long as supply lasts) vision London. He has been u senior sales executive with ATV for erne Ó eight years. title/position' e Donald L. Bennett, executive assistant ddress Business Home to general manager of English broadcasting of Canadian Broadcasting Corp., Ottawa, named director of CBC program ein nate rip code policy. Leroy A. Bellwood, director of engi- tempos, name neering for Time -Life Broadcast's xoco- AM-FM-TV San Diego, temporarily as-

114 (FATES & FORTUNES) BROADCASTING, May 25, 1964 signed to Stockholm, Sweden, where he casting, New York, as publicity man- will assist in installation and organiza- ager for public affairs department. in tion of Swedish production company PAB elects officers Reese Felts appointed promotion which international division of Time - manager of WSJS- AM -FM -TV Winston - is WTRN Life Broadcast participating. Cary Simpson, Tyrone, Salem, N. C. elected president of Pennsylvania Michael Maclear, correspondent of Nancy Heenan appointed promotion Canadian Broadcasting Corp. at Tokyo, Association of Broadcasters. He M. Altdoerffer, WLAN director of WOL -AM -FM Washington. named correspondent at London, suc- succeeds S. Lancaster. Other officers elected ceeding Morley Safer, who has joined DEATHS London office of CBC. at PAB meeting are Kenneth Stowman, WFIL Philadelphia, first George L. Kallam, 52, president -part Francoise Lavigne named program VP; Harold C. Lund, KDKA -AM- owner of WPDX Clarksburg, W. Va., director of CFCM -TV Quebec City, Que. FM-Tv Pittsburgh, second VP; died May 21 of heart attack at station's Thomas Metzger, WMRF Lewis- studios. He lived in Charleston, W. Va. FANFARE town, secretary (re- elected); Phil- Mr. Kallam was formerly with wcxs- ip K. Eberly, WSBA York, treasurer AM-TV Charleston. Wayne Pennington elected senior VP (re- elected) . Austen Croom- Johnson, 54, commer- & Associates Ltd., of Edward Gottlieb cial jingle writer of 1930's, died May 16 relations firm. New York public at his home in New York of heart at- Henry Arnsten named to new post of tack. Mr. Croom -Johnson, with Alan York, named promotion manager of director of press relations for Wolper Kent, created numerous jingles for radio wsM-TV Nashville. Television Sales Co., distribution sub- including "Pepsi -Cola hits the spot" in sidiary of Wolper Productions. Mr. Arn- Neil J. Aslin named acting promotion 1938. WTCN -AM -TV Minneapolis- sten continues as publicity head of manager of John A. Spooner Jr., 30, commercial Wolper Productions, working from his St. Paul, succeeding Howard W. Cole- producer in radio-TV department at N. man, who resigned to join A. C. own PR firm, but is setting up separate Nielsen W. Ayer & Son, New York, died in press department for Wolper. Co., New York, as sales promotion di- Stamford (Conn.) Hospital of heart rector of Nielsen NSI service. Charles R. Connolly, formerly sales complications May 18. Mr. Spooner promotion director at wplx(Tv) New Kay Herz joins RKO General Broad- joined agency in 1960.

FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS

New FM Ant. height above average terrain 154 feet. As compiled by BROADCASTING, May stations P.O. address c/o D. T. Brannen, Box 519. 14 through May 20, and based on filings, ACTIONS BY FCC Panama City, Fla. Estimated construction Show Low Ariz. -Peak Broadcasting Co. cost $9,531; first year operating cost $1,500; authorizations and other actions of the Granted CP for new FM on 93.5 mc, channel revenue $2,500. Principal: Denver T. Bran- FCC during that period. 228, 3 kw. Ant. height above average terrain non (100 %). Mr. Brannen is licensee of 147 feet. P.O. address c/o Searcy J. Wood- KCIL Houma and WLUX Baton Rouge, both worth. Station KVWM Show Low. Estimated Louisiana. Action May 14. Abbreviations: DA- directional antenna. CP construction cost $11,500; first year operating Greensburg, Pa.-WHJB Inc. Granted CP -construction permit. ERP- effective radi- cost $5,000; revenue $5,000. Principal: Searcy for new FM on 107.1 mc, channel 296A, 3 ated power. VHF -very high frequency. J. Woodworth (100 %). Peak is licensee of kw. Ant. height above average terrain 300 UHF -ultra high frequency. ant. -antenna. KVWM Show Low. Action May 12. feet. P.O. address 128 North Pennsylvania aur.- aural. vis. visual. kw- kilowatts. w- West Palm Beach, Fla. -Ken -Sell Inc. Avenue, Greensburg. Estimated construc- watts. mc- megacycles. D -day. N- night. Granted CP for new FM on 107.9 mc, chan- tion cost $14,350; first year operating cost LS -local sunset. mod. -modification. trans. nel 300, ERP 27 kw, unl. Ant. height above $24,000; revenue $24,000. Applicant is licensee -transmitter. unl.- unlimited hours. kc- average terrain 180 feet. P.O. address Joseph of WHJB Greensburg. Action May 15. kilocycles. SCA- subsidiary communications S. Field Jr., 711 South Flagler Drive, West authorization. SSA -special service authori- Palm Beach. Estimated construction cost Abilene. Tex. -Citizens Broadcasting Co. zation. STA- special temporary authoriza- $24,250; $ Granted CP for new FM on 105.1 mc, chan- Ann. revenue $25 00Óe Principals:nJoseph 1 Field nel 286, ERP 49 kw, unl. Ant. height above tion. SH-specified hours. °educational. Jr. (72.8 %), Rome J. Hartman (26.4 %) and average terrain 174 feet. P.O. address A. C. -announced. Bruce B. Gruber (.8 %). Messrs. Field and Etter, Box 2201, Abilene. 79604. Estimated Hartman are local businessmen; Mr. Gruber construction cost $35.287; first year operating is student at Georgia Institute of Tech- cost $31,210; revenue $45,600. Principals: A. C. New TV stations nology. Action May 15. Etter (25 %), W. P. Wright Jr. (6.4 %) and Sr. Houma, La. -KCIL Inc. Granted CP for (18.6 %), Z. L. (14.1 %) and .C. E. Thornton APPLICATION new FM on 107.1 mc, channel 296A, 3 kw. (10.9 %), 0. D. Dillingham (17.5 %). and W.O. Columbus, Ohio-Peoples Broadcasting Corp. UHF channel 40 (626 -632 mc); ERP 610 kw vis., 120 kw aur. Ant. height above average terrain 596.5 feet, above ground 555 feet. P.O. address c/o George Campbell Jr., 246 North High Street, Columbus. Estimated construction cost $421,340; first year operat- EDWIN TORNBERG ing cost $310,000; revenue $280,000. Studio and trans. locations both north of Columbus on U. S. route 23. Geographic coordinate 40° 09' 32" north latitude, 83° 00' 36" west & COMPANY, INC. longitude. Type trans. RCA TTU25B, type ant. RCA TFU -3OJ. Legal counsel Fly, Shue- bruk, Blume and Gaguine, consulting engineer George C. Davis, both Washington. Peoples Broadcasting Corp. is owned by Na- tionwide Mutual Insurance Co. Ann. May 14. Negotiators For The Purchase And Sale Of Radio And TV Stations New AM stations Appraisers Financial Advisors ACTION BY FCC Immokalee, Fla. -Carl R. Buckner. Grant- New York -60 East 42nd St., New York 17, N. Y. MU 7 .4242 1490 250 w. ed CP for new AM on kc, P.O. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 address 910 Central Dr., Naples, Fla. Esti- mated construction cost $5,450; first year Washington -711 14th St., N.W., Washington, D.C. DI 78531 operating cost $20,868; revenue $30,505. Mr. Buckner, sole owner, is employe of WNOG Naples, Fla. Action May 18.

BROADCASTING, May 25, 1964 115 Hayter Jr. (7.5 %). Citizens Broadcasting is KSAN San Francisco licensee of KWKC Abilene. -Granted assign- ice. Consideration $70,000. E. A. Anderson Action May 14. ment of license from Golden Gate Broad- is chief engineer of KSEO -AM -FM Durant, *Fort Worth, Tex. -Texas Christian Uni- casting Corp., owned by Norwood J. versity. Granted CP for new FM on 88.9 and Okla.; J. L. Anderson is Boswell, Okla., mc, businessman. Action May 14. channel 205, 3.33 w. Ant. height above aver- and Della E. Patterson j(33 %yjoiintly) to age terrain 114.5 feet. P.O. address c/o KSAN Inc., owned by John F. and KWBA Baytown, Tex.- Granted transfer Leonard C. White, Texas Christian Uni- giene Geor- of control of licensee corporation, Baytown A. Mallory (54% jointly) and Delator Broadcasting versity, Box 29010A, Fort Worth. Estimated A. and Yvonne K. Courtney (46% jointly). Co., from David R. Worley and construction cost $2,234.38; first year operat- Consideration Hugh DeWitt Landis (each 50 %) to David $315,000 and $175,000 covenant R. Worley (100% ing cost $3,080. Principals: board of trustees. not to- compete. John F. and Georgiene A. after). Consideration $95,- Action May 14. Mallory have, jointly, 50% interest in 000. Mr. Worley has 100% interest in KOKE Hoqulam, Cities KLIQ Portland, Ore. Austin, Tex. and KLEA Lovington, N. M. Wash.-Twin Broadcast- Action May 13. Action May 11. ing Co. Granted CP for new FM on 103.9 KAPI mc, channel 280A. 2.8 kw. Ant. height above Pueblo, Colo.- Granted transfer of WHYE Roanoke. Va.- Granted assignment control of licensee corporation, Centennial of average terrain 39.5 feet. P.O. address c/o Radio Corp., license from Roanoke Broadcasters Inc., Irving V. Schmidtke, Box 345, Forest Grove, from Ray J. Williams (78.8 %) owned by Joseph Mullen (51.43 %) and to Rose Martino (78.8 %), Ore. Estimated construction cost $10,532; transaction. trustee. Stock Thomas M. Aheron (48.57 %), to Dove, Doyle first year operating cost $12,000; revenue Action May 15. and Quann Broadcasting Corp., owned by $18,000. Principals: Irving V. and Eleanor M. WSBP Chattahoochee, Justin W. Dove, Edwin L. Doyle and Homer Fla.- Granted as- M. Quann Schmidtke (each 50 %). Twin Cities is li- signment of license from Emory L. and (each 3.11%). Consideration $147,- censee of KHOK Hoquiam. Action May 12. Grady E. Pope 000. Mr. Dove is farmer; Messrs. Doyle and (each 30 %), Ralph D. Waits Quann are (30 %), Edgar W. Scarborough (5 %) and employes of WSVA- AM -FM -TV APPLICATIONS W. F. Johnson (5 %) d/b as Chattahoochee Harrisonburg, Va. Mr. Mullen has 52.94% Broadcasting Co. to Interest in WAIR -AM -FM Winston -Salem. 97.5 corporation of same N. C. Action 18. Mobile, Ala. -Pape Television Inc. mc, name, owned in same percentages by same May channel 248, 100 kw. Ant. height above aver- individuals. No financial consideration. Ac- WHLF -AM -FM South Boston, Va.- Grant- age terrain 1104 feet. P.O. address c/o H. tion May 18. ed assignment of license from John L. Cole Ray McGuire, 210 Government Street, Mo- Jr. (100 %), tr /as Halifax Broadcasting Co., bile. Estimated construction cost $42,035; KASI Ames, Iowa- Granted assignment of to Halifax Broadcasting Inc., wholly owned first year operating cost $11,000; revenue license from Wapello County Broadcasting by Mr. Cole. No financial consideration in- $11,000. Principal: W. O. Pape (100 %). Co., owned by G. Laverne Flambo, Robert volved. Action May 18. is WALA -AM- A. Dettman, Pape Broadcasting license of Dale Cowie, W. John Grandy, WVTR White River TV Mobile. Ann. May 20. Odin S. Ramsland and Harry S. Hyett (each Junction. Vt.-Granted 16.67 %) to KASI transfer of control of licensee corporation, Tupelo, Miss.- Tupelo Broadcasting Inc. Iowa Inc., wholly owned Green Mountain Radio Inc., from Lee Nolan 98.5 mc, channel 253, 100 kw. Ant. height subsidiary of Wapello County Broadcasting. No financial consideration (74.8% before, 32.9% after) to Frederick M. above average terrain 378 feet. P.O. address involved. Action Daley (25% before, 88.9% do Robert E. Evans, Radio Station WELO, May 18. after). Considera- cost tion cancellation of notes held by Mr. Daley Tupelo. Estimated construction $74,000; KATC(TV) Lafayette, La.- Granted for loans to Mr. Nolan. Action May 13. first year operating cost $13,000; revenue fer of control trans- $15,000. Principals: Birney Imes Jr. (97.4 %). of licensee corporation, Aca- dian Television Corp., from Dr. Paul H. APPLICATIONS Eunice T. Imes (1.3 %) and Nancy M. Imes Kurzweg Jr., deceased, (1.3 %). Applicant is licensee of WELO voting (11.6% himself and Directors of Tu- 11.01% for sister Shirley Kurzweg KLOM Lompoc Calif. -Seeks relinquish- Tupelo. and stockholders Gouraux) to Shirley Kurzweg Gouraux ment of positive control of licensee corpora- pelo have interest in WCBI -AM -TV Colum- (11.01% terminating bus, WMOX Meridian, WNAG Grenada trust) and Mrs. Paul H. tion, Lompoc Broadcasting Inc., by Clifford Kurzweg (11.6). Dr. Kurzweg controlled A. Trotter (51% before, 43.8% after) through WROX Clarkadale and WONA Winona, all only 22.61 %, did not Mississippi. Ann. May 18. exercise control of cor- sale of stock to Palma Construction Co. poration since percentage of voting stock (3.3% after), John F. Bodger & Sons Co. El Dorado Springs, Mo. -Radio KESM. held by original stockholders had declined (4.8% after) and John F. Bodger (4.2% 107.1 mc, channel 296, 3 kw. Ant. height so that only 51.52% was held by stockhold- after). Lompoc Broadcasting plans to issue above average terrain 134 feet. P.O. address ers at time of original grant. The death of 1,000 shares of stock. Remaining stockhold- c/o Paul Vaughn, KESM, 200 Radio Lane, El Dr. Kurzweg results in the percentage fall- ers are Earl W. Calvert (20 %). Donald P. Dorado Springs. Estimated construction cost ing below 50% thus necessitating relinquish- Ham (7.5 %), Arthur L. Blunt (8.3 %) and $8,440; first year operating cost $1.200; reve- ment of control. No financial consideration. Charles M. Bodger (8.3 %). Consideration nue $2.500. Principal: Paul Vaughn (100 %). Mrs. Kurzweg has 2.5% interest in KXKW $12,291. Ann. May 18. Mr. Vaughn is licensee of KESM El Dorado Lafayette. Action May 13. Springs and owner of TV sales and service KJAY Sacramento. Calif.-Seeks assign- business. Ann. May 20. WDMV Pocomoke City, Md.- Granted as- ment of license from Radio Sacramento Inc., signment of owned by Fred Volken (10 %), Ort J. Lof thus Santa Fe. N. M. R. Head. 95.5 mc, license from Ernest Tannen to -Ivan Eastern Shore Broadcasting Inc., owned by (5 %) and United California Bank (85% as channel 238, 31 kw. Ant. height above aver- Ernest Tannen (100 executor of estate of Joseph E. Gamble, age terrain minus 47 feet. P.O. address c/o %). No financial consideration involved. Action May 18. deceased) to Bobelrick Inc., owned by Ivan R. Head, Box 2407, Santa Fe. Esti- Robert W. and Eleanor Dumm (60% jointly). mated construction cost $22,480; first year WRCR Maplewood, Minn. -Granted as- John R. Dumm (25 %) and Janet D. Jenkins operating cost $14,400; revenue $15,000. Prin- signment of CP from Ramsey Broadcasting (15 %). Consideration $350,000. Applicants cipal: Ivan R. Head. Mr. Head is licensee of Co., owned by Gerald H. Bell (100 %) to have 75% interest in Janrick Investments KGGM -AM -TV Albuquerque and KVSF WRCR Broadcasting Co.. owned by Gerald Inc., Sacramento. Ann. May 15. New Mexico. Ann. May 13. H. Bell (100 Santa Fe. both %). Action May 7. KWVY Waverly, Iowa -Seeks acquisition East Hampton, N. Y.-Reunion Broadcast- WGCM of positive control of licensee corporation, ing Corp. 92.1 me, channel 221, 3 kw. Ant. Gulfport, Miss.- Granted assignment of license from E. O. Roden & Asso- Cedar Valley Broadcasting Co., by John W. height above average terrain 300 feet. P.O. ciates, owned Talbott (35.15% before sale, 51.22% after) address c/o Mr. Peter Witt, 37 West 57th by E. O. Roden (40 %), W. I. Dove (23 %), James E. Reese (13 %), Zane D. from Wilbur L. Schield (18.07% before sale, Street, New York 19. Estimated construction Roden (12 %) none after). Consideration Other cost $25,326; first year operating cost $35,- and Bruce H. Gresham (12 %) $15,390. to Rodens, Reese and Dove, owned by E. O. stockholders interests held in KWVY re- 000; revenue $40,000. Principal: Mr. Peter main same. Ann. May 19. Witt. Mr. Witt is owner of Peter Witt As- Roden (45.45 %), W. I. Dove (28.14 %), James E. Reese (14.77 %) and Zane D. Roden KDBS Alexandria, La. -Seeks assignment sociates Inc. talent representatives. Ann. (13.84 %). May 13. Consideration $2,000. Messrs. Dove of license from John Anthony Lazarone and and Roden have controlling interest in Irving Ward -Steinman d/b as Dixie Broad - * Whitewater, Wis.-Wisconsin State Col- WTUP Tupelo, Miss.; WBOP Pensacola, Fla. casting Service (each 50 %) to KDBS Inc., lege. 91.7 mc, channel 219, 10 w. Ant. height and WTUG Tuscaloosa, Ala. Mr. Roden is owned by John Anthony and Rebecca above average terrain 75 feet. P.O. address sole owner of WBIP Booneville, Miss. Ac- Lazarone (50% jointly) and Irving and Daisy c/o Walker Wyman, President, 822 West tion May 13. Ward -Steinman (50% jointly). No financial Main Street, Whitewater. Estimated con- consideration, transaction of incorporation. struction cost $2,014; first year operating KVSH Valentine, Neb.- Granted transfer Ann. May 13. cost $2,400. Principals: board of regents. of control of licensee corporation, Valentine Ann. May 20. Broadcasting Co., owned by WJAG Inc. WFDF Flint, Mich. -Seeks acquisition of (62.5 %) to E. F. and K. S. Huse (51.25% control of licensee corporation, WFDF Flint after sale) as family group. Consideration Corp., by Howard Mack (45% before, 100% Ownership changes $7,800. Action May 18. after) through purchase of stock from Daniel Cowin (50% before, none after) and ACTIONS BY FCC KHIP Albuquerque, N. M.- Granted as- Richard P. Doherty Television & Radio WELR Roanoke, Ala. -Granted assign- signment of CP from James T. Reeves and Management Corp. (5% before, none after). ment of license from Roanoke Broadcasting Faron Young (each 50%), d/b as KMF Consideration $330,000. Mr. Mack has inter- Broadcasters, to Donald Horton (100 %). est in Mack Drug Co., Southwest Realty Co., owned by J. W. Buttram deceased, Consideration (100 %), to Mrs. I. W. Wright and John W. $10,000. Mr. Horton is part and Development Inc.. Mack Foundation Buttram Jr., joint owner of paint company. Action May 14. Inc. and Western Counties Telephone Co. executors of estate of de- Ann. May 20. ceased. Action May 15. KRHD Duncan, Okla.- Granted acquisition KIFM(FM) Bakersfield, Calif.-Granted of positive control of licensee corporation, WDAL Meridian, Miss.-Seeks assignment assignment of license from Booth Broad- Duncan Broadcasting Inc., by R. H. Drewry of license from R. E. Hook and Associates, casting Co., owned by J. E. Sonderegger and (48.14% before, 63.10 %,;after), through pur- owned by R. E. Hook and Lucille Hook Gerson Al Price (each 50 %). to KIFM Stereo chase of stock from x- K 'Montgomery (each 30 %), Hugh Hughes, Willie Weems, Broadcasting Co., owned by J. E. Sondereg- (14.95% before). Consideration transfer Carl Sauceman, W. S. Bridges and Winton ger, Gerson AI Price, Harold J. Brown of Mr. Montgomery's interests in KSWO- H. Beaver (each 8 %) to Queen City Broad- (each 321,s %) and Ralph L. McKnight AM-TV Lawton-. .Okla. (15.5 %) and KRHD casting Inc., owned by R. E. Hook (38 %), (2 % %). Consideration $8,400. Action May 18. Duncan to Mr. Drewek. In return Mr. Mont- Lucille Hook (30 %), Hugh Hughes, Willie Weems, Carl Sanceman and Joseph D. KHYD(FM) Fremont, Calif.-Granted as- gomery will receive Mr. Drewry's interest in Billingslea Lumber Co.. F &M Inc., M &F Hollingsworth Jr. (each 8 %). Consideration signment of license from Russell J. Hyde $5,600 to be paid by Hook and Hollingsworth. (100 %), tr /as Triumph Inc.. Norman Lumber Co.. Carver Builders Broadcasters, to Dell and Western Builders. M &F and F &M com- Mr. Hook has 55% of WMAG Forest, '70% Broadcasting Corp., owned by Addle M. WDOB and Fred H. panies own and operate motion picture thea- of Canton and 50% of WELZ Bel- Sinasek (70% together), and ters. Action May 18. zoni, all Mississippi with 44% of WRAG James M. Sinasek (30 %). Consideration $57,- Carrollton, Ala.; 75% of WRUS Russellville. 500. Mrs. Sinasek is housewife; Mr. F. H. KVLH Pauls Valley, Okla.-Granted as- Ky. and 65% of WKIZ Key West, Fla. Sinasek is Glendale, Calif., businessman; signment of license from E. J. Ballard (100 %) Lucille Hook has 5% interest of WMAG, 50% Mr. J. M. Sinasek is student, Odgen Radio to Joe L. and Edwin A. Anderson (each of WELZ and 30% of WDOB. Hugh Hughes School, Burbank, Calif. Action May 13. 50 %), d/b as Anderson Broadcasting Serv- has 25% of WMAG, Willie Weems 15% and 116 (FOR THE RECORD) BROADCASTING, May 25, 1964 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO G TELEVISION Consulting Engineers National Press Bldg. Upper Montclair, N. I. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 2411 - 2419 M St., N.W. STerling 3 -0111 Laboratories, Great Notch, N. I. Telephone District 7 -1205 Washington 4, D. C. Washington 37, D. C. 296 -6900 Member AFCCE Member AFCCE Member AFCCE.

COMMERCIAL RADIO A. D. Ring d Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radia Everett L. Gen. CONSULTING RADIO ENGINEERS Dillard, Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering Bldg. INTERNATIONAL BLDG. 930 Warner National 8 -7757 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member A FOC'E Member. AFCC!

SILLIMAN, MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI P.O. Box CRestview 9 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 32 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6696

MElrose 1 -8360 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS B. CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS JOHN HEFFELFINGER Radio -Television Associate Communications -Electronics George M. Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. Sidon, San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Federal 3 -1116 Riverside, III. (A Chicago suburb) Diamond 2 -5208 KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS TELEVISION and RADIO and Field Engineering 9th Floor, Securities Bldg. Applications ENGINEERING CONSULTANTS 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -9616 Cleveland 41, Ohio Phone: (Area Code 3031 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. 3feneber AFCCE Member AFCCE Member AFCCE PR 5 -3100

RAYMOND E. ROHRER PETE JOHNSON MERL SAXON WILLIAM B. CARR Consulting Engineer & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Washington 5, D. C. Fort Worth 18, Texas Phone: 347 -9061 Charleston, W.Va. Dickens 2 -6281 BUtler 1 -1551 NEptune 4 -4242 NEptune 4 -9558 .11r0,er A F(( E

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM ASSOCIATES BROADCAST ENGINEERING and AM -FM -TV & ASSOCIATES A Division of Multronics, Inc. CONSULTANT Multronics Building 889 El Puente Lana P.O. Box 888 Consulting Engineers Box 5712 Frederick Ave., Rockville, Md. 220 Phone (Area Code 6021 623 -1121 6725 Sunset Blvd., Suite 204 Coldwater, Michigan (a suburb of Washington) Phone: 301 427 -4666 Tucson, Arizona- -85113 Hollywood, California Phone: BRoadway 8 -6733 Member AFCCE Member IEEE HO 6 -3227

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE v MONITORING CO. PRECISION FREQUENCY To Be Seen by 100,0009 Readers Y PRECISION FREQUENCY MEASURING SERVICE -among them, the decision -mak- Il MEASUREMENTS ing station owners and manag- SPECIALISTS FOR AM Dr°lsn AM -FM -TV -FM -TV ers, chief engineers and techni- 103 S. Market St., 445 Concord Ave., cians- applicants for am, fm, tv irectoryt'o el' Lee's Summit, Mo. Cambridge 38, Mass. and facsimile facilities. Phone Kansas City, Laclede 4 -3777 Phone TRowbridgo 6 -2810 eARB Continuing Readership Study

BROADCASTING, May 25, 1964 117 lic, parochial, and private schools for multiple channels to employ TV for classroom SUMMARY OF COMMERCIAL BROADCASTING instruction. Service operates in 2500-2690 me band but special converters at individual Compiled by BROADCASTING, May 20 schools change signals to regular TV channels for display on conventional TV receiv- May 20. ON AIR NOT ON AIR TOTAL APPLICATIONS ers in individual classrooms. Action By memorandum opinion and order, Lic. CP's CP's for new stations commission denied petitions by Central Com- AM 3.895 74 79 326 mittee on Communication Facilities of Amer- ican Petroleum Institute and by National FM 1.137 32 180 253 Committee for Utilities Radio for reconsid- TV 521' 62 80 146 eration of July 30, 1963 report and order in Docket 14744 which established new class of instructional television fixed stations to use frequencies in 2500 -2690 mc band pri- AUTHORIZED TELEVISION STATIONS marily to transmit instructional material to Compiled by BROADCASTING, May 20 schools; dismissed similar petitions by Cen- tral Station Electrical Protection Associa- tion and El Paso Natural Gas Co., and VHF UHF Tv denied latter's petition for reconsideration Commercial 513' 157 670 of Sept. 5, 1963 action which denied stay of Noncommercial 56 effective date of new rules. Commissioner 49 105 Bartley dissented. Petitions. which objected mainly to frequency placement of new service and possible effect on operational COMMERCIAL STATION BOXSCORE fixed users, failed to advance matters not previously considered by commission. Action Compiled by FCC, March 31 May 20. Following annual practice, commission AM FM will schedule no hearings or oral arguments TV during August, and will hold statutory-re- Licensed (all on air) 3,869 1,119 521' quired monthly meeting on Monday, August CP's on air (new stations) 78 43 60 31. Summer recess is convenience to vacation and other planning by those who do CP' not on air (new stations) 94 156 80 business with commission. Different Com- Total authorized stations 4,042 1,318 668 missioners will be present in August to Applications for new stations (not in hearing) 202 245 64 handle emergency matters and expedite Applications for new stations (in hearing) 100 21 commission's routine business. Action May 66 20. Total applications for new stations 302 266 130 Applications for major changes (not in hearing) 198 60 43 Routine roundup Applications for major changes (in hearing) 43 1 7 Total applications for major changes 241 61 50 ACTIONS BY REVIEW BOARD Licenses deleted 2 0 0 Granted petition by Northland Broad- CP's deleted 2 0 1 casting Corp. to extend time to June 13 to file oppositions to United Audio Corp. peti- 'Does not include seven licensed stations off air. tion to enlarge issues in proceeding on applications for new FM's in Rochester, Minn. 'Includes three noncommercial stations operating on commercial channels. Member Nelson abstained from voting. Ac- tion May 18. By memorandum opinion and order in proceeding on application of Verne M. Mil- ler for new AM in Crystal Bay, Nev., granted W. S. Bridges 10 %. Ann. May 18. (1 %), Thomas G. Trotter (22.5 %) and Rich- motion by respondent Robert Sherman, ard R. ()(HOE) to WKPO Prentiss, Miss.-Seeks assignment Zanotti (22.5 %). Consideration $188,- Truckee, Calif., extent of en- Jesse R. Williams tr /as Jeff 000. Mr. Marvin has 40% interest in KABQ larging issues to determine whether Miller of CP from Albuquerque, N. M. and 20% interest is real party in interest in application and Davis Broadcasting Service to Jesse R. in whether Williams and Albert Mack Smith (each KCUB Tucson. Ariz. Messrs. Trotter and other parties have undisclosed in- Serv- Zanotti are Albuquerque businessmen. Ann. terest. Action May 14. 50 %) d/b as Jeff Davis Broadcasting May 14. ice. Consideration $297.50. Mr. Williams is Granted petition by Bay Shore Broad - sole owner of WCSA Ripley, Miss. and Mr. WELK Charlottesville, Va.-Seeks assign- casting Co. to extend time to May 18 to file Smith has 33.3% interest in WAPF McComb ment of license from Deter & Sullivan Inc., reply to oppositions to appeal from examin- and WMDC Hazlehurst, both Mississippi Chain Gates Investment Co. and Sterling er's ruling in proceeding on application for also KADL Pine Bluff, Ark. Ann. May 14. Hardware Co. d/b Virginia Broadcasting Co. new AM in Hayward, Calif. Action May 14. to Deter & Sullivan Inc. and Chain Gates WIAM -AM -FM Williamston, N. C.-Seeks Investment By order, granted joint petition by of license from Charles M. Gay- Co. d/b Virginia Broadcasting Hundred Lakes Broadcasting Corp. (WSIR) assignment Co. Mr. Knox Turnbill owns Chain Gate, Winter Haven and Radio Deland Inc. lord and W. H. Farrior Jr. (each 50 %) d/b has 64% interest in as East Carolina Broadcasting Co. to Fargay Deter & Sullivan and (WJBS) Deland, both Florida, for waiver Inc., owned by William H. and controlling interest in Sterling Hardware. of Sect. 1.594 of rules and accepted delayed Broadcasters Consideration $25,000 and relief of liability publication Christine B. Farrior (50% jointly) and on partnership of hearing issues in proceeding S. Gaylord (50% note of $25,000 held by Deter on AM applications. Action May 13. Charles M. and Catherine & Sullivan on Sterling Hardware. Ann. May jointly). No financial consideration. Ann. 13. By memorandum opinion and order in May 14. proceeding on AM applications of Abacoa KODI Cody, Wyo. -Seeks assignment of Radio Corp., (WRAI) Rio Piedras, KBMR Bismarck, N. D. -Seeks assignment license from and Mid - of license from Weldon T. and Betty S. Park Broadcasters Inc., a Ocean Broadcasting Corp,,, both San Juan, wholly owned subsidiary of KODI Inc., to P. R., in Dockets 14977 -8, ill) peti- Heard (as joint tenants) to Alvin L. An- KODI Inc., owned by Lyle derson. Consideration $80.000. Mr. Anderson D. and Eleanor tion by WRAI to add "suburban" and legal real S. Ellis (each 50 %). No financial considera- qualification issues against Mid- Ocean, and Is general manager of KBMR and has tion. Ann. May 14. estate holdings in Bismarck. Ann. May 15. (2) denied request by Mid -Ocean for con- assignment sideration of supplemental statement with KMIN Grants. N. M.-Seeks Hearing cases respect to certain affidavit concerning rela- of license from Grants Broadcasting Inc., tionship between late Albert L. Capstaff Tom E. Foster (24 %), Tolbert E. owned by INITIAL DECISIONS and Mid- Ocean. Member Berkemeyer con- Foster (24 %), W. E. Dycbe Jr. (10 %), Gene curred. Action May 13. Biddle (10 %), Lewis M. Fitts (10 %), Edward Hearing examiner Millard F. French P. Morgan (10 %), Rex G. Payne (7 %) and issued initial decision looking toward dis- By order, denied petition by Dover Ben L. Slack (5 %) to KMIN Inc. owned by missing, for lack of conformity to FM allo- Broadcasting Co. for 30 -day extension of Publishing Inc. (58.98 %). James B. cation rules. applications time to file motion to enlarge, change or Grants of Grossco Inc., delete issues in proceeding on application Barber (11.8 %), Ray L. Schultze (9.83%). and Valley Broadcasting Co. for new FM's of Jack Sittos. (9.83 %), Gordon Owen (4.78 %) on channel 271 (102.1 mc) in West Hartford and that Tuscarawas Broadcasting Co., and Tom Davies (4.78 %). Consideration and Ansonia. Conn., respectively. Action for new FM's in Dover -New Philadelphia $145,000. Grants Publishing is publisher of May 14. and New Philadelphia, respectively, both Grants Daily Beacon and is owned by Ohio, in Dockets 15429 -30. Member Pincock James B. Barber (50.89 %), Edward C. OTHER ACTIONS dissented. Action May 12. Skinner (26.82 %), Jack Sitton (18.02 %) and By report and order, commission modi- By memorandum opinion and order in Gordon Owen (4.27 %). Mr. Schultze is di- fied rules governing instructional fixed tele- proceeding on AM applications of Rockland rector of See Tee Mining Co., Grants. Ann. vision stations to provide for assignment of Broadcasting Co., Blauvelt, Rockland Radio May 20. alternate channels to licensee instead of Corp., and Rockland Broadcasters 'Inc., KJBC Midland, Tex. -Seeks assignment wider spaced channels in original rules. both Spring Valley, all New York, Dockets license from Ronald L. Pope, executor This arrangement will permit use of single 14510 et al., held in abeyance joint petition of broadband converter to convert as many by Rockland Radio Corp. and Rockland of estate of Jack Cecil, deceased, to Hugh four as Broadcasters Inc. for approval McBeath. Consideration $140,000. Mr. Mc- channels simultaneously for display on of agreement Beath has had previous broadcasting in- classroom TV receivers. This should result whereby Rockland Radio would reimburse terests but has no holdings or interests in substantial saving to school systems us- Rockland Broadcasters $3,000 for out -of- pending application. Ann. May 18. ing that service by eliminating necessity of pocket expenses incurred in prosecution of separate converter for each channel. Origin- application in return for dismissal, pending KAPE San Antonio, Tex.-Seeks assign- al proposal, initiated October 3. 1963, on receipt within 30 days their affidavits filed ment of license from Top Broadcasters Inc., basis of petition by Adler Electronics Inc., in compliance with requirements of Sections owned by Charles J. Katz (50 %), Samuel J. was modified slightly as result of comments 1.525(a) and (c) of rules Concerning ex- Riklin (25 %) and Arthur L. Riklin (25 %), filed in proceeding. Instructional fixed tele- penses and considerations. Member Nelson to Bexar Broadcasting'Inc., owned by Max - vision service was established by commis- not participating. Action May 12. well M.- Marvin - (54 %), Ruth -G. Marvin sion on July 25, 1963, to meet needs of pub- 't Members Berkemeyer. Pincock and

118 (FOR THE RECORD) BROADCASTING, May 25, 1964 Slone on May 12 adopted decision granting By Hearing Examiner David I. Kraushaar Granted motion by Portage County application of Easton Broadcasting Co. to On own motion, continued June 12 pre - Broadcasting Corp., Kent -Ravenna, Ohio, to change operation of station WEMD Easton, hearing conference to June 16 in proceeding extend time to May 25 to reply to broadcast Md., on 1460 kc from 500 w, D, DA, to 1 on application of Triangle Publications Inc., bureau's comments regarding Joint request kw -LS, 500 w -N, DA -2; conditioned that for new VHF -TV translator in Johnstown, for approval of agreement in proceeding on pre - sunrise operation with daytime facili- Pa. Action May I4. AM application, et al. Action May 13. ties is precluded pending final decision in Docket 14419. Member Slone concurred and By Hearing Examiner Jay A. Kyle BROADCAST ACTIONS issued statement. Nov. 29, 1963 initial decision looked toward this action. Action May In proceeding on applications of Bur- By Broadcast Bureau lington Broadcasting Co., Burlington and Actions of 12. Mount Holly- Burlington Broadcasting Inc., May 19 Granted petition by broadcast bureau KWWL -TV Waterloo, Iowa-Granted Mount Holly, both New Jersey, in Dockets to CP and rescheduled May 26 oral argument for 13931, 13933, denied petition by Mount Holly - reduce aur. ERP to 31.6 kw with vis. June 16 in proceeding on AM application of Burlington for continuance of further pro- ERP 316 kw and ant. height 1,130 feet; and Des Moines County Broadcasting Co., Bur- ceedings until Supreme Court acts upon make changes in equipment. lington, Iowa, in Docket 14956. Action May petition for certiorari which they intend to KTVL(TV) St. Louis -Granted mod. of CP 12. file to review action of U. S. Court of Ap- (main and alternate main trans. and ant.) remanding to eliminate alternate main trans. and in peals for District of Columbia lieu thereof to install alternate drivers. ACTIONS ON MOTIONS case to commission. Action May 13. KRNT -TV Des Moines, Iowa -Granted Granted petition by Salem Broadcasting mod, of license to reduce aur. ERP to By Chief Hearing Examiner Co. to change certain procedural dates in 63.1 James D. Cunningham kw. proceeding on application for new AM in WICS(TV) Springfield, Ill.- Granted mod. Designated Examiner Thomas H. Dona- Salem, Ohio and continued May 18 hearing of license on to decrease aur. ERP to 55 kw hue to preside at hearing in proceeding to May 27. Action May 13. with vis. 309 kw and ant. height 940 feet. applications of Roswell Television and Tay- Granted request by Progress Broadcast- KVOS -TV Bellingham, Wash. -Granted lor Broadcasting Co. for new TV's on chan- ing Corp., (WHOM) New York, for oral ar- CP to install new auxiliary trans. and 10 in Roswell, N. Mex.; scheduled pre - make nel gument on petition for postponement of other equipment changes; ERP vis. 6 kw, hearing conference for June 15 and hearing certain dates for exchange of exhibits and aur. 3.15 kw. for July 15. Action May 18. hearing on AM application, and scheduled WSBA -TV York, Pa.- Granted CP to re- Designated Examiner Basil P. Cooper oral argument for May 25. Action May 13. duce aur. ERP to 13.2 kw, with vis. ERP to preside at hearing in proceeding on ap- 132 kw and ant. height 530 feet, and make plications of WEZY Inc. and WKKO Radio By Hearing Examiner Forest L. McClenning other equipment changes. Inc., for new FM's in Cocoa, Fla.; sched- On own motion, scheduled hearing con- Action of May 15 uled prehearing conference for June 15 and ference for May 21 in proceeding on appli- hearing for July 13. Action May 18. cation of Muncie Broadcasting Corp., for Following stations were granted exten- 20 sions of completion dates as shown: KNME- On own motion, postponed to May new AM in Muncie, Ind. Action May 13. TV Albuquerque, and June 1, respectively, dates for exchang- N. Mex., to Nov. 26; ing measurement data and for preliminary By Hearing Examiner Sol Schudhause WDCA -TV Washington, to Nov. 18. exchange of engineering exhibits in pro- By memorandum opinion and order in Actions of May 15 ceeding on AM applications of Berkshire 44 proceeding, Corp., (WLAD) Danbury. Boston TV channel granted Chama Valley Television Service, Broadcasting motion by WGBH Educational Foundation and Chaina Conn., et al., and dismissed as moot Berk- to enlarge issues to determine whether vicinity, N. M.- Granted CP for new shire's request for changes in procedural funds available to Integrated Communica- UHF -TV translator, on channel 72, to re- dates. Action May 13. tion Systems Inc., of Massachusetts will broadcast programs of KOB-TV (chan. 4) 18 prehearing Albuquerque. Continued May further give reasonable assurance that proposals Translator TV Unlimited conference to June B in proceeding on AM set forth in application will be effectuated. Inc., Westport, WICICIC Inc., (WXXX) Hat- Grayland, Ocosta, Ocean Shores, Ocean City, application of Action May 18. Copal's, Pacific Beach, Aberdeen, tiesburg, Miss. Action May 13. Granted petition by Ottawa Broadcast- quiam, Ho- ing Corp. (WJBL) Holland, Mich., to change Montesano and Central Park, all Designated Examiner Chester F. Nau- Washington- Granted assignment of licenses mowiez Jr. to preside at hearing in pro- certain procedural dates in proceeding on of VHF -TV its AM application and, among other things, translators K1OEK, K12DO and ceeding on applications of Symphony Net- KO8DL, and of UHF -TV translators K81AK, work Association Inc., and Chapman Ra- continued June 16 hearing to July 28. Ac- K79AN, K7OCH and K76BF and Television Co. for new TV's on tion May 18. to Trans-Tel -Co. dio Granted joint petition by TVue Associ- Inc. (Oscar Utheim, president). channel 54 in Fairfield and Homewood, Ala., WHPB Belton, S. C.-Granted request to respectively; scheduled prehearing confer- ates Inc. and United Artists Broadcasting, continue existing presunrise July 15. Inc., for postponement of hearing from operation with ence for June 11 and hearing for non -DA and reduced power of 500 w be- Action May 11. June 15 to July 15 on applications for new tween UHF -TV's in Houston, with proceeding to hours of 4 a.m. and local sunrise Designated Examiner David I. Kraushaar begin with consolidated Issue concerning until final decision is reached in Docket to preside at hearing in proceeding on ap- qualifications of United Artists (which is .14419 or until directed to terminate such plication of Triangle Publications Inc., for -TV proceeding operation, whichever occurs first. new VHF -TV translator in Johnstown, Pa.; also in issue in Boston UHF June in Dockets 15323 -5); rescheduled other pro- Actions scheduled prehearing conference for cedural dates. Action May 14. of May 14 12 and hearing for July 16. Action May 11. KTIP Porterville, Calif. -Granted renewal. By Hearing Examiner Herbert Sharfman Radio Guam, Anderson Air Force Examiner Thomas H. Donahue Base, By Hearing On unopposed oral request of Beamon Guam- Granted CP for new VHF -TV trans- In proceeding on applications of Board- lator, on channel 12, to rebroadcast pro- Advertising Inc., extended from May 18 to grams of KUAM man Broadcasting Inc. and Daniel Enter - May 28 time to file replies to proposed find- -TV (chan. 8) Agano, Guam. prises Inc., for new AM's in Boardman and KRNS Burns, Ore. -Granted increased ings in proceeding on its application for daytime Warren, respectively, both Ohio, in Dockets new AM in Daingerfield, Tex. Action May power on 1230 kc, from 250 w to 1 15190 -1, granted Boardman's petition to con- kw, and installation of new trans.; condi- tinue certain procedural dates and, among 18. tions. continued May 19 hearing to By memorandum opinion and order in KORK Las Vegas -Granted increased other things, of Val- day- June 2. Action May 19. proceeding on applications Lompoc time power on 1340 kc, from 250 w to 1 kw, ley Cable TV for operational fixed stations continued nighttime operation with 250 w, By Hearing Examiner Charles J. Frederick in Business Radio Service, (1) denied peti- and installation of new trans.; remote con- tion by Central Coast Television, (KCOY- trol permitted; conditions. Pursuant to agreements reached at May for con- in proceeding on TV) Santa Maria, Calif., indefinite WEZY, Inc., Cocoa, Fla.- Designated for 18 prehearing conference tinuance of hearing pending final action by consolidated hearing applications for new applications of Central Broadcasting Corp. in Docket 15415 (In matter of FMs in Ware and commission FM's on channel 257 (99.3 mc); ERP 3 kw; and WCRB Inc., for new acquisition of community ant. television ant. height 300 feet. Springfield, respectively, both Massachusetts, systems by television broadcast licensees); certain procedural dates and re- WBRN -FM Big Rapids, Mich.- Granted scheduled but (2) vacated hearing date of June 8, and mod. of CP to increase ant. height to 300 scheduled June 22 hearing for July 7. Ac- other procedural dates established by April feet. tion May 18. 6 Order and as informally extended by par- WFLY(FM) Troy, N. Y.-Remote control On own motion, in proceedings on re- ties with consent of hearing examiner with permitted. vocation of license of WTIF Inc., (WTIF) respect to furnishing of exhibits; and (3) KATC(TV) Lafayette, La.- Granted CP to Tifton, Ga.; WDMG Inc., for renewal of li- scheduled further prehearing conference for change ant. height to 1200 feet, and make cense of WDMG Douglas, Ga.; WMEN Inc., May 27. Action May 14. changes in ant. structure. of license of WMEN Tallahassee, for renewal By Elizabeth C. Smith WRIG -FM Wausau, Wis.- Granted CP to Fla. and B. F. J. Timm for new AM in Jack- Hearing Examiner increase ERP to 100 kw. sonville, Fla., scheduled oral argument for On own motion and pursuant to agree- WCVL Crawfordsville, Ind.- Granted mod. May 19 on "motion to quash" filed on April ment of counsel, scheduled further pre - of CP to change ant.-trans. location, spe- .29 by WDMG Inc. and B. F. J. Timm. Ac- hearing conference for May 26 in proceed- cify studio location same as trans., and de- tion May 13. ing on application of Spartan Radiocasting lete remote control operation; conditions. Co., for new TV translator in Asheville. W. Guenther WDSL Mocksville, N. C.- Granted mod. of By Hearing Examiner Walther N. C. Action May 19. CP to change ant-trans. location, and spe- In proceeding on AM applications of In proceeding on applications of United cify studio location and remote control Copper County Broadcasting Co. (WMPL) Audio Corp. and Northland Broadcasting Point. Hancock and Upper Michigan Broadcasting Corp., for new FM's in Rochester, Minn., in Following station was granted extension Co. (WHDF) Houghton, both Michigan, Dockets 15417 -8, granted motion by North- of completion date: KHIP Albuquerque, N. granted WHDF's request to extend time land to extent of extending time for pre - Mex., to Nov. 1. from May 15 to May 18 for exchange of en- hearing conference from May 19 to May 21. Southern Minnesota Broadcasting Co Ro- gineering exhibits and from May 15 to May Action May 18. chester, Minn.- Granted CP for new VHF - 25 for exchange of exhibits pertaining to TV translator, on channel 12, to rebroadcast programing matters. Action May 13. By the Office of Opinions and Review programs of KROC -TV (chan. 10) Roches- In proceeding on applications of Spring- ter, Minn. By Hearing Examiner H. Gifford Irion field Television Broadcasting Corp., D. H. Granted request by Holston Broadcast- Overmyer and Producers Inc., for new TV's Actions of May 13 18 79 Dockets . ing Corp. to continue May hearing to on channel Toledo, Ohio, in WTTC -AM -FM Towanda, Pa.- Granted June 18 in proceeding on application and 15326 -8, granted request by broadcast bu- change in remote control authority for that of C. M. Taylor for new AM's in Eliza - reau to extend time to May 22 to file re- stations. bethton and Blountville, respectively, both plies to Springfield's application for review. Tennessee. Action May 13. Action May 18. Continued on page 125

BROADCASTING, May 25, 1964 119 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 250 per word -$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS 6' EMPLOYMENT AGEN. CIES advertising require display space. All other classifications, 300 per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. Arruevtrs: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc., sent to boa numbers are sent at owner's risk. BloAtu ...TING expressly repudiates any liability or responsibility for their custody or retern.

RADIO -Help Wanted Sales-- (Cont'd) Announcers- (Cont'd) Management Real earning opportunity for executive -type C &W 1st phone, to build and sell audience, salesmen with the OK Group. Take your production, personal appearances, imagina- Wisconsin station seeks manager. Fine op- pick. Work in New Orleans, Houston or tive. For growing operation, great potential, portunity in small market. State experi- Memphis. We have openings for aggressive, mid -east metro area. Send tape. resume, ence and salary. Box E -280, BROADCAST- competitive salesmen with ideas and desire and salary. Box E -318, BROADCASTING. ING. to make more money. We have a number of salesmen currently earning from $7,500 to Need versatile announcer. Strong news, Corporate realignment provides new posi- $13.000. Move into this kind of top money. sports. Capable DJ. Northeast. Box E -322, tion of VP for radio in a group operation. Excellent draw, based on billings. Fringe BROADCASTING. Sales background preferred. Box E -306. benefits, health insurance if you have BROADCASTING. a record to stand on we wilwill pay moving Young man with a desire to improve. Im- expenses. In this six station group you have mediate opening for a man with some ex- Manager for competitive small market Caro- opportunity to move up to management. perience or a recent broadcast school grad- lina daytimer. Must be good salesman and Send complete summary including refer- uate. Send background and tape in first capable of handling personnel. Absentee ences, past earning records and photograph. letter. Box E-330. BROADCASTING. owner. $125.00 weekly plus commission ar- Application confidential. Write Stanley W. rangement. Box E -337, BROADCASTING. Ray, 505 Baronne Street, New Orleans. Adding one staff announcer middle of road music policy. Send tape and resume to Immediately. Young top experienced sales- KABI, Box 455, Abilene, Kansas. Salla man with proven record. Outstanding incentive for small market. Must be married, a worker and must Negro appeal station in Phoenix needs live Large East Coast market. Chain operation. settle. Will train you for morning Must know rythm and blues hard work at adult programed sales manager. University town in western dj.... Intelligence, New York. Call Don Novelli, 716- 672 -2157. and capable of production. Send tape and station will provide decent living. Apply in resume to manager. Jim Titus, KCAC, 20 E. confidence. Box P -292, BROADCASTING. Broadway, Phoenix 40, Arizona. Baltimore. Experienced top salesman, cap- Announcers Fully experienced -fast -sharp personality able of management. Good salary plus with 1st phone radio announcer, personal inter- top station, multiple chain. Please write Needed view only -Ed Mack, KCOY Radio, Santa fully. Box B -262, BROADCASTING. within three months program pro- Maria, duction manager. One of nation's top 25 California. markets newly purchased station starting at Needed within three months salesman. One ground KSJB, 5,000 watts, 600 kilocycles, needs 25 purchased level. Middle of the road modern 40 of nation's top markets newly format. Send resume then we will negotiate. first class ticket announcer for top oper- station starting at ground level. Middle of Box ation. A live swinging personality for after- the road modern format. Send resume then E -45, BROADCASTING. noon road show. KSJB has a well devel- E -44, BROADCAST- we will negotiate. Box Negro Rhythm & Blues DJ. Fast rising oped hop and road show bookings and ING. south Florida station. Send resume and shares liberally with announcers. Send pic- audition tape to Box E -136, BROADCAST- tures, tape and resume to Henry O. Nybo, Wanted: An experienced top salesman - KSJB, Box 1271, Jamestown, N. Dakota. preferably with RAB training-solid background in promotion, special events and Opening for experienced announcer in Illi- Experienced announcer with first phone merchandising. Excellent salary with pluses. nois semi -metropolitan market. Good mu- for 5000 NBC affiliate. Send audition, photo Box E -199, BROADCASTING. sic announcer, opportunity also for tv. and resume to WBCK, 390 Golden Avenue, Send photo, complete data, tape to Box E- Battle Creek, Michigan. Experienced radio salesman needed in Chi- 152, BROADCASTING. cago office of well known station rep. All Just hired a good morning -man, then lost replies held in confidence. Box E -274, We'll pay $500 per month for experienced our afternoon deejay /engineer to a larger BROADCASTING. di with bright, cheerful sound who oper- near -by Philadelphia station! Got a first ates tight board, can handle either middle - phone license? Good trainable voice? Call Aggressive fast moving salesman for Indi- of -the -road or modified top 40 equally well, or tape to: David Ross, Program director ana station. 27% commission with small and also do play -by -play. Box E -156, WBUX, Doylestown, Pennsylvania. Phone: salary. Send resume. Box E -293, BROAD- BROADCASTING. 215- 348 -3583. CASTING. Experienced top 40 D. J. -news man. Must Excellent opportunity for experienced No. 1 midwest station wants top person- gather -report news, also capable of pro- salesman, draw, good commission. Northern ality. Rush aircheck and complete resume duction commercials. Third -Class ticket re- Oklahoma, near Wichita, Kansas. Refer- to Box E -170, BROADCASTING. quired. Contact Program Director, WCRO, Johnstown, Pennsylvania. ences. Box E -304, BROADCASTING. Good man with 1st phone to invest in and work at major market station. Excellent op- Immediate opening. If you have proven sales background and portunity. Box E -185, BROADCASTING. Announcer with first are capable of directing others, we have phone (no maintenance). Pulse rates sta- manager tion tops in area. All Album music -no sales position with good guarantee New Jersey independent seeking experi- rock, no dis. and incentive arrangement. Box E -308, enced announcer /newsman. $110 to start. Company pays BROADCASTING. Send resume health insurance . Life insurance. Three tape, salary requirements. Interview. Box week vacation. Rush tapes to WGHQ, Kings- E -197, BROADCASTING. ton, New Sales manager for Atlanta area. $7,000 -$8; York. 000. Box E -314, BROADCASTING. Immediate opening for experienced an- Immediate opening for announcer with third nouncer in western North Carolina. Send class ticket with broadcast endorsement. Country and western radio salesman wanted tape and resume first letter. Box E -222, Call Morris Shufflebarger, WGOH, Grayson, by modern sounding operation. Guarantee Ky. 474 -5144. plus commission and protected list. Person- BROADCASTING. al interview required. KRSA, Country Ra- Lansing, Michigan needs a top rated morn- dio, Salinas. California, 408- 424,1428. Experienced announcer wanted. Must be ing personality who sells himself In a few, able to type creative copy and do produc- well placed words, who likes to mix pleas- Wanted experienced radio time salesman. tion spots as well as a good air Job. Beau- ant country music with non -rock pop and Excellent opportunity in growing college tiful California City. Box E -248, BROAD- million seller standards. Send tape and re- town. Possibility of becoming sales man- CASTING. sume to J. Cody Owens, WITL. ager. Phone office 796 -7684. Home 796 -8732. Charles Riley, WBRN, Big Rapids, Michi- Tremendous opportunity for young experi- Quality big coverage station with big band gan. No collect calls. enced combo man. Ticket not required. sound wants good all around announcer Need nighttime personality for top CBS $120 a week. Send tape and resume to Chicago -52 kw FM -Good music format middle of road station in midwest market of Winslow Porter, WJTO, Bath, Maine. (not classical) -excellent Hooper rating 300,000. We have the opportunity if you have Experienced professional salesman only - the ability and desire to work. Some TV Immediate opening. Qualified announcer. WDHF - work. Send picture, tape and resume to Send resume and tape WPTL, Box 471, -Zip 60643-312- 779 -6200. Box E -268, BROADCASTING. Canton, North Carolina. Two salesmen needed for summer resort Qualified announcer with first phone, good Wanted -Radio announcer -for "rock" for- station, $60.00 draw plus commission, college pay, northern Oklahoma near Wichita, Kan- mat. Prefer young man seeking permanent student, with experience preferred. Write sas. References. Box E -305, BROADCAST- job and advancement. Contact Hudson M. S. Hayes, Box M, Ocean City, Md. ING. Millar, WKUL, Cullman, Alabama.

120 BROADCASTING, May 25, 1984 Announcers-(Cont'd) Production- Programing, Others Announcers Continued Announcer for Atlanta, Georgia, area. $100 First phone St. Louis announcer. No main- weekly. Send resume, tape. Joel Lawhon, tenance. Five years experience, disc jockey. Half -time graduate assistantship available E -61, BROADCASTING. 111 Hullrose Avenue, Greenville, S. Carolina. September, supervising news programing news. Box and student performance, on 6-day Uni- Experienced announcer -young ambitious Immediate opening for 2 announcers (first for or Ph.D. phone) must have car. Phone 203-489 -4181, versity station. Can work MA. and married wants medium market with Eyre. School of Journalism, University of Iowa, advancement. Write Box E -110, BROAD- Mr. Iowa City. CASTING. Wonder what "Interpretive Announcing" is announcer -dj, all phases. all about . how to improve your tech- RADIO-Situations Wanted Experienced nique up to 100% 'Interpretive Announc good market, $125, replies answered. Box ing," the nationally recognized and copy - Management E -172, BROADCASTING. writed voice training system, available now I'm completely equipped. Nothing else to in lecture services on tape. $14.95 complete Sales manager -seeking management op- buy. I have warm witty personality, au- with commercial script. Broadcast Guild of portunity. Experience includes announc- thoritative news sound, production voices America, Inc., 975 North 35th Street, Mil- ing, programing, sales & sports play -by- and programing potential I'm modest waukee 8, Wisconsin. play. 30, college graduate, Family & excel- too. Box E -179, BROADCASTING. lent character. Employed Southeast. Box Need you immediately if you have experi- E -255, BROADCASTING. Announcer DJ. Bright personality. Authori- enced mature polished voice. Will fit in tative newscaster. Family man. Not a float- closely and are willing to work. Want some- California and western states. Presently er. Box E -211, BROADCASTING. thing more than a time, news and tempera- California sales manager format station Don Novelli, 716 -672- ture announcer. Call multi station market . . personal billing large in small N. Y. C. operation. 2157. Currently $2,500.00 on dollar spots ... first ticket . . . 10 years dee jaying et. al. Real pro. will major market announcing sales experience consider relocation- minimum salary. $12,- Techakal . married . . . children . . age 40 . . 000 per annum. Box E -215. BROADCAST- 4 years college . earning $1000.00 plus car ING. and must equal to start ... willing to pull Chief engineer /audio. Major market, east by play if I can man- team Must chief. Reliable. early shift plus play If you're interested in a DJ. Comedy coast. be experienced age your station . enjoy promotions and really funny, and No Excellent equipment. work- that's really different, announcing. use them . will arrange personal inter- ad. Presently ing conditions. Rare opportunity. Send multi- talented- answer this D- view . available two weeks . my ref- working as morticians. (We're only kid- resume, references and picture to Box erences men you know. Box E -261, BROAD- ding). Box E -216, BROADCASTING. 298, BROADCASTING. CASTING. Announcer -top quality. Eight years AM, FM, Immediate opening for qualified, responsi- Loser? Working manager will profitabilize TV. Mature, versatile. Sharp programing, ble shop forman in commercial sound & you off. Box E-285, BROADCAST- copywriting, production. Solid music. thea- background music operation. Experience Ind pay tre background. Box E -224, BROADCAST- and knowledge of multiples equipment, ING. procedures essential. No moonlighters ap- Experienced radio man, small station small ply-fulltime requirement. Fine opportuni- town operation, sell, announce, program, Las Vegas Nevada's wild man is still look- ty, excellent benefits, location in mid -At- write copy, a working manager, available ing. Married-3rd class ticket. Box E -243, lantic. All particulars, first letter. Box E- immediately. Box E -290, BROADCASTING. 237, BROADCASTING. BROADCASTING. Want final move to solid station. 19 years Ambitious, experienced, first phone, college Chief engineer /AM. Major market. Gulf sales and management. Best references. ht top Excellent equipment. Send resume, o Coast. Presently employed. Box E -296, BROAD- "4400." Box E-249, eBROADCASTINGg references, Box E250, BROADCASTING. CASTING. ticket, no maintenance, Chief announcer. Michigan day - Announcer with first engineer- 25% increase in local billings in less than 3 years experience, and well-rounded radio timer. Air shift plus maintenance. Send re- three years at my last station where I was background seeking medium market. Box sume to Box E -260, BROADCASTING. station and sales manager. Eighteen years E -252, BROADCASTING. of success in administration, local /national First class studio-transmitter engineer, sales, programing, promotion in competitive 6 years announcing experience -good voice previous experience preferred, regional AM situations. References from all past em- dependable -prefer east coast. Box E -257, and FM Stereo stations. No announcing. ployers. Seeking station and /or sales man- BROADCASTING. Southwestern Ohio. Send resume and pic- agement with responsible operations. Box ture to Box E -313, BROADCASTING. Negro, dj /announcer: Recent graduate from E -298, BROADCASTING. top broadcasting school. Young, dependable, Maintain top with bright personality and smooth voice. Audio engineers experienced. One man task force. Successful manager. E -262, automated sound. Must have ticket. 300.000 Well qualified chief engineer. Station design Knows music. Will relocate. Box N. Carolina market. Call 919 -292 -0322. and construction a specialty. Excellent pro- BROADCASTING. gramer, production specialist, bright, ¡na- First phone announcer, experienced, draft Engineer for 5 kw daytimer. All mainte- News, Box some announcing or sales. North ture personality showman. remotes, exempt. Single. reliable, hard worker. nance and promotions. Can combo radio/TV as an- E -263, BROADCASTING. Carolina. $100.00 weekly. Box E -338, BROAD- nouncer, personality, and /or director. If you need a better product to sell and know that Top morning personality in three station Needed by July 1st switcher with first class Warm, adult, Proven KRTV, a first quality staff is your best buy, lets market. provocative. ticket. Some announcing. Permanent, talk. Married, civic minded. $175.00. Box mail pull. First ticket. No hurry, want solid Great Falls, Montana. E -328, BROADCASTING. deal. Box E -267, BROADCASTING. Chicago-52 kw FM-first phone and good Top ten market experience -di, announcer, technical background necessary -only two Manager -administrator available now. Pre- first phone wants first job as p.d. or assist- fer Ohio -Indiana -Wisconsin. Experienced station. Idea hours per day board work -WDHF -Zip to Bob 920 ant with medium size midwest 60643- 312 -779 -6200. small market network. Brown, man and hard worker. Either top forty or Vermillion, Hastings, Minnesota. 612 -437- E -269, BROADCAST- 3096. modern format. Box Production- Programing, Others ING. Your station not working? Neither am I! Rock and roll di, draft exempt, twenty two Have an immediate opening for top notch Let's put your facilities, my experience to- years old. Announcing school graduate with programing and production announcer. Man gether. 18 years. all phases, 8 general man- third -class license. Studying for first phone. who can organize and supervise announcing agement, Pocatello to Buffalo via Denver, Can operate own board, supply tight pro- staff, as well as write and produce commer- Omaha, Tulsa, Rochester. Management. duction. All I need is that first break. Box sales management, program management. E BROADCASTING. cials and station promotions for top 40 op- Prefer major market, but want stability, -270, eration. Looking for a man with ability, permanence, opportunity to put right sta- Package deal. Announcer -dj with heavy who wants a future with a 5000 watt operation to deserved pre -eminence. Available writing background loves news, copy, tion, that has been #1 in one of the South's 4 years experi- five immediately. Jim Schoonover. 246 Henne- script, special assignments. fastest growing markets in the past pin Road, Grand Island, N. Y. Phone 773- ence with TV, newspaper work. Age 25, years. Top salary for the right man! Send college, vet. Tape and resume on request. tape, resume, including photograph, and Box E -281, BROADCASTING. examples of unusual station promotions and commercials. Box E -271, BROADCASTING. Sales Attention top 40's: Currently employed swinger metro east coast market desires Program -news director. Willing to work. Radio and /or television sales. Will graduate move up. Four years experience all phases pay Atlantic. from large midwestern University June 7. modern sound. Box E -283, BROADCAST- Box d E- 323,fBROADCASTING. Seeking sales trainee position. Available ING. June 8. E -87, Carolina station needs good inside man for Box BROADCASTING. Drifter, boozer, lecherous old man 40, mar- plus some an- ried, with two deliquent sons, first phone, programing and traffic duties Successful, young salesman seeking move to newsman, nouncing. Good future opportunity for right large market from medium -small midwest AFTRA, lousy announcer and man. Box E -339, BROADCASTING. presently San Diego: 16 years radio, lowest market. Also experienced in general man- offer accepted. Box E -286, BROADCAST- WIGS. Gouverneur, New York, new AM agement, news, and accounting. Family man, ING. needs complete staff. Adult modern for- college graduate, looking for opportunity. mat. small market. Experienced pd, news- Now make five figures. Box E -200, BROAD- Calling Southern California, I wish to lo- farm director, announcers, salesman. CASTING. cate in that area. I have fifteen years an- room, nouncing experience. Box E -287, BROAD- Young newsman for midwest award win- Experienced sales promotion man. Wants to CASTING. news operation. Opportunity for both add $10,000 to 20,000 to your stations. Plus ning . . First phone announcer, experienced. Single, radio and television, local news gathering, business . . . short term. No gimmics and draft exempt. to no crews . high commissions on collec- reliable, hard worker, reporting. Send tape resume and photo E -294, BROADCASTING. Ed Huot, WTRC, Elkhart, Indiana. tions. P.O. Box 183 -Lancaster, Ohio. Box

121 BROADCASTING, May 25, 1964 Anoouncers-(Contrd) Technical-(Coned) Production -Programing, Others Versatile announcer dj with one year ex- Working chief engineer desires permanent Continued perience. Professional sound. Box E -295, engineering and maintenance only position. BROADCASTING. Family. Want agreement free to double on own broadcast engineering service later, Outstanding newsman -background includes Experienced announcer available. Box E- salary proportional. South. Box E -292, news directorships, mobile news, flying 299, BROADCASTING. BROADCASTING. traffic reports. Published author, network broadcasts, syndicated writing assignments, First phone showman-6 years major mar- Chief engineer, available immediately. Ten paid correspondent for major wire services. kets- personality plus morning man, pro- years experience. Announcing if desired. Excellent delivery, aggressive legwork. Li- duction, M. D., pd, play-by-play. $175.00 Box E -319, BROADCASTING. censed pilot. 37, married, veteran. Prefer minimum. Box E -300, BROADCASTING. personal interview. A strictly professional Engineer long on experience, short on cap- newsman seeking a professional metropoli- DJ, school grad, tight board, news, some ital, desires to be chief engineer of radio tan operation. Box E -301, BROADCAST- experience, likes radio. Box E -302, BROAD- or television station with opportunity to ING. CASTING. acquire interest in property. Box E -325, BROADCASTING. Beginning announcer, ambitious, hard News director presently with midwestern worker seeks first position. Speech trained, Chief engineer for close knit chain or well operation seeking to enter larger market. some college, third phone. Box E -303, equipped single operation. No shoe string Experienced in radio and newspaper BROADCASTING. operations please. $150. Box E -327, BROAD- writing- editing -and announcing . mar - CASTING. ried-23 will relocate anywhere. Box Have 1 & 2 ratings with adult radio during E -311, BROADCASTING. aft. drive time -Nine station mkt. Need First phone, C.R.E.I. graduate-2 years lab more serenity south, southwest. Station experience. Box E -333, BROADCASTING. National network -major market proven! power & market secondary to low pressure Television /radio sought by nine year pro- operation and opportunity. Available after fessional. Proficient airing. writing, inter- Aug. 1. Box E -312, BROADCASTING. Broadcast technician 1st phone. Available immediately, will relocate and sales viewing. Congenial host discussion /variety background. Box E -340, BROADCASTING. program. Responsible family man. Request First phone, announcer', disc jockey, avail- initial letter details. Box E -316, BROAD- able, single market station only. Box E- CASTING. 317, BROADCASTING. Employed as chief engineer- announcer, prefer straight engineering. South or South- Announcer-di-newsman-presently news di- west. 14 years experience. Carl Pugh, P. O. Attention Texas, Louisiana -3'l years ex- rector. Have three years experience, third Box 453, Haleyville, Alabama. perience -family -good news; production - phone, & sense. Prefer middle of the road references -Rusty Draper, 714- 344 -1300. or modified top 40. Box E -320, BROAD- CASTING. Fifteen years experience. Two as chief. McClain, WPTW, Piqua, Ohio. Mid -Atlantic States; young, versatile, pro - Number one personality, now racking in gram director announcer with smooth, in- metro market. Top 40 or middle. Pro sound. 1st phone, 21, single, veteran, sober. RCA telligent delivery, excellent production Box E -321, BROADCASTING. and Grantham graduate: willing to learn, ability, and broad musical knowledge, de- seeks permanent or summer relief position sires immediate full -time position with DJ, announcer, Negro, authoritative voice. anywhere USA. Contact Leo Lashley, 173 good personality, middle -of -the -road format Excellent background, start Aug. 3, 1984. Herkimer St., Brooklyn, N. Y. Phone ST 9- station. Phone Bill Bennett after 6 PM at Box E -326, BROADCASTING. 4668. 215- 455 -4625. Announcer -du. Former program director, Radio Engineering Institute has a graduat- armed forces radio, London, England; then ing class of twelve first class radio telephone TELEVISION -Help Wanted WOR; WNBC; account executive, channel licensees, both experienced and non- experi- 5; then free lance. Now seeking job at enced in maintenance and announcing. smaller outside New York These men can be contacted at, Radio Engi- Management relieve City station to pressure. Can bring along assorted neering Institute, 1336 Main St., Sarasota, Business manager for multiple radio and accounts. Box E -335, BROADCASTING. Florida. television stations operator. Must have proven administrative 1st phone, dj /announcer, news, married, background. Box broadcast school grad., mature, authoritative Production -Programing, Others E -307, BROADCASTING. voice, prefer west coast. G. J. Young, Tamarind, 1244 La., Calif. 90038. Sports announcer looking for sports minded Sales Top 40, middle of station, finest of references. Box E-47 road, rhythm & blues. BROADCASTING. 3rd class license. Eager to move to top. Sales manager for VHF- unusual indepen- Contact George N. Eberhard, 2635 N. Mango dent, WLTV, 1198, Chicago 60639, Ill. Creative copy and winning promotional Box Bowling Green, ideas. Plus top 50 metro market experience. Kentucky. Box E -101, BROADCASTING. Available: Jim Dandy, four year di who's versatile, knows radio. For personal inter- Equipment sales-Major supplier of broad- view call 2-0852 or write 1289 Center, Ash- Stop here! New York City -major eastern cast and CCTV equipment is expanding op- land, Ohio. markets. Triple threat modern program - erations in Southeast and has openings for production manager -air performer with im- qualified equipment salesmen. Heavy trav- Single, young, 3rd phone, very dependable, pressive number one rating record in eight el involved. Outstanding opportunity. Re- willing to learn, will relocate, like top 40 station eastern market ready to tackle new ply with resume and picture if available to but will consider quality format. Philip challenge! Single, seasoned - experienced 611 Hammond Drive, Atlanta, Georgia Jones 2226 Glenview, Glenview, Illinois. over ten years all phases. Ambition un- 30328. limited. For Particulars write: Box E -198, Former WWJ announcer /newsman: med- BROADCASTING. market news- director. seeks permanent post Technical in med / major market. Any phase $130. If Experienced Sportscaster /director. Colorful sincere. call collect: Ken Lawrence, De- professional play by play all sports. Box troit, 272 -3541, evenings. Chief engineer -right man is ready to step E -204, BROADCASTING. from small to big midwestern market. 1st phone announcer with 3 yrs. experience Needs heavy remote and videotape experi- desires to relocate with low Program Director -15 years radio & TV ex- ence. No soft Job but great challenge. Box ganization. turnover or- perience. Good music only. Now employed. E -24. Am married, don't drink and am work BROADCASTING. reliable. Available now! For details write: Air optional -strong on news. Box Robert L. Barett, No. E -258, BROADCASTING. York, 24, 3700 W. Market Chief engineer for VHF operating with lots Pa. of live programs. WLTV, Box 1198, Bowling Newsman for radio or TV. Ten years ex- Green, Kentucky. Experienced personality morning man-first perience. Family man. Box E-259, BROAD- phone- family man -prefer competitive mar- CASTING. ket- excellent credit rating- Mpls., Minn. Studio and transmitter technicians, experi- 612 -Federal 1 -2068. Program director with university degree ence necessary. Educational TV facility. offers experience, maturity, originality. Send resume to South Central Educational Smooth, mature air personality. Experienced Worked all areas of radio. Relocate. Box Broadcasting Council, Box Z, Hershey, first phone with chief background. Bright E -264, BROADCASTING. Pennsylvania. sound? versitile. Triple in brass. $150.00 minimum. Area code 703- 343 -4025. Newsman -23, Negro, married. Background: college, broadcast school, newspaper, small Production -Programing, Others Technical market, and network. Know journalism, can write. Salary second to solid responsi- News director: Manage four men -tv news bility. Available July 1st. Box E -284, department for leading vhf midwestern Female combo first phone, BA (Journalism, BROADCASTING. station. Must be strong air personality and Production). Amateur experience. Any- journalist. Send audio or video tape. pic- where. Box E -288, BROADCASTING. Family man, 35, desires Great Lakes area, ture. and details to Box E -159, BROAD- news, sports preferred, 5 years experience. CASTING. Engineer -eight years, six as chief. Have Box E -289, BROADCASTING. done consuting work for several stations in Midwest TV group requires top flight news my area. Seeking position in Texas, New Production manager- director -assistant man- man to take ten o'clock news period, must Mexico with opportunity to purchase part ager. 18 interest Sales oriented. years experience. be experienced reporter, writer. film man. if desired. Box E -291, BROAD- Family. East coast. Box E -310, BROAD- Advance to news director. Box E -205. CASTING. CASTING. BROADCASTING.

122 BROADCASTING, May 25, 1964 Production -Programing, Others Production- Programing, Others FOR SALE Continued Continued Equipment- (Contd)

Art director wanted by VHF station in TV writer- producer: Creative extensive Remote broadcast pickup and 2-way new northeastern, top-50 market. Actual TV ex- experience, also radio continuity and diffi- and used equipment. Send for list. Becom perience and ability in fields of slide art cult production, station promotion. Respon- Co., Seminary Hts., Weatherford, Texas. work, set design and promotion material sible, dependable background, mature. Box 76086. mandatory. Send biography, references, E -242, BROADCASTING. samples to Box E -277, BROADCASTING. Producer -director, 5 years experience, col- For Sale: Two bay, Collins FM antenna TV switcher- director with announcing ex- lege degree. Box E -244, BROADCASTING. tuned to 104.7 mc. Presently in use and perience for NBC -ABC affiliate. Send re- will be available at the end of May. Reason sume, photo, tape to Joe Bonansigna, Thoroughly experience producer-director. for selling, increasing power and installing WGEM TV, Quincy, Ill. BA, married presently employed N. Y. C. new antenna. Contact General Manager, Ten years creative commercial /educational WITZ Jasper, Indiana. Production manager - performer. Leading experience. Will relocate for attractive op VHF' in southeast has opening for top -flight po appreciated. Box Studio unit of Gates remote control system production man with proven creative abili- É251, BROADCAgSTINCis for transmitter operation model M -5240, in ties and thorough knowledge of production operating condition. Make offer. Radio Sta- techniques. Prefer man who is a versatile Director- producer experienced with dramas, tion WMIS, Natchez, Mississippi. performer in his own right and who can documentaries, news and interviews will re- assume top rated, personality type weather locate any area. I offer experience in all show performing along with production phases of broadcasting and University BA. Ampex -Porta. case only (3) for mod, 601 supervision. WSAV TV, Savannah, Ga. Box E -266, BROADCASTING. new condition-ea. $40.00. Electronics only (1) for Mod. 601 new condition $175.00 Con- Producer -director, 5 years experience, col- tact Mr. Cook, Shrader Sound, Inc., 2803 M TELEVISION -Situations Wanted lege degree. Box E -278, BROADCASTING. St. Nw., Washington D. C. 202 -965 -1300. Director -N. Y. area, well qualified all Management phases production, quick to learn and full Ampex 601 -2 and Ampex PR10-2. Best offer of ideas. Wants to relocate anywhere East takes. Write to George Chapekis, 393 Emer- Aggressive 37 year old TV sales manager of Mississippi. Prefers South. Box E -297, son, Denver, Colorado. in top 50 market willing to relocate. Out- BROADCASTING. standing 15 year TV -Radio sales record, ac- community Phasemeter Nems -Clarke model 108 -E like tive affairs, family man. Box Attractive Gal -air personality- experienced new, for up to nine towers. Ted Campbell, E -253, BROADCASTING. all phases radio, TV. Box E -329. BROAD- WJAC, Johnstown, Pa. CASTING. Sales Gates BC -1E 1 kw AM transmitter good WANTED TO BUY condition $1200.00. Collins 300 -J 250 watt new Successful sales manager. Remarkable rec- condition, can be converted to 1 kw $1200.00. ord top 20 markets. Ten years experience, 167,, self supporting Truscon tower, ready to all phases. Dual rate problems? Local -na- Equipment ship $1700.00. RCA 76B console $450.00. Box tional availability problems? Have provoca- E -332, BROADCASTING. tive answers. Box E -245, BROADCASTING. RCA- TRR -IA microwave receiver and control, working condition. contact Chief Engi- Raytheon JTR- 1000A, RCA TTR -1C micro- -TV, Parkersburg, West Virginia. waves, cameras, transmitters used 5820s etc. Announcers neer, WTAP Box E -342, BROADCASTING.

Woman TV personality . interviewer, Turn unwanted broadcast equipment into entertainer, commercials. University BA. cash! Send list, description, price. Broad- MISCELLANEOUS Experienced in all phases broadcasting. Re- cast Equipment, Box 3141, Bristol, Tennes- locate anywhere. Box E -285, BROADCAST- see. ING. 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, Do you need talented versatility? See task Wanted -complete gear for FM station, in- introductions. Free catalog. Orben Comedy force ad under radio management. clud!pg 6 bay antenna, monitors, etc. Radio Books, Atlantic Beach, N. Y. stati.,n WQIK, Jacksonville 6, Fla. Technical Transmitters and towers, AM, FM, Bought Need help? 1000 Super dooper hooper & Sold. S.O.S. 270 North Crest, Chattanooga, scooper one liners exclusive In your mar- Tennessee. ket. Free sample. Lyn Publications, 2221. First phone, 10 years TV experience same Steiner St., San Francisco. location. Desires better position preferably TV studio eng. Married, age 30. Will con- FOR SALE sider all areas of U. S. Box E -254, BROAD- Deejay manual . A collection of gags, CASTING. breaks, fillers, bits, gimmicks for Equipment clever deejays. $5.00. Show -Biz Comedy Service (Dept. DM) 85 Parkway Court, Engineer looking for employment. Wish to Brooklyn, N. Y. 11235 situate in Florida. Presently located in Television/radio transmitters, cameras. mi- northeast. Network maintenance, tape, crowave, tubes, audio, monitors. Electrofind, studio construction, TV transmitters, 1st 440 Columbus Ave., N.Y.C. Interested In unique variety program? phone. Know all phases of engineering. Enterprises, Box 188, 1 68" rigid. Write for details: Qualified for administrative procedures. Xmiss!on Line; Teflon insulated, Monticello, Georgia. Write Box E -282, BROADCASTING. 51.5 Ohm flanged with bullets and ai! hardware. New -unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- TV maintenance engineer -lst phone -age able. Sierra -Western Electric, 1401 Middle Four Daily 3:30 news shows, with the actual 40-14 years experience. Most recent experi- Harbor Road, Oakland 20, California, Tem- voices of the newsmakers, on top national ence in VTR's and solid state construction. plebar 2 -3527. and international stories. Aired with profit- Currently employed. Expect top salary. Box able sponsor and listener reaction, by sta- E -276, BROADCASTING. 250 ft. self supporting galvanized tower. Ex- tions from coast -to- coast. Write Box C -196, cellent condition. Make offer. Eastslde BROADCASTING. Broadcasting 114 Lakeside, Seattle, Wash- Ten years experience in TV last five in ington. supervisory positions. Heavy on mainten- First aid for ailing announcers! Chicago ra- ance. Seeking responsible position. Willing 200 ft. IDECO free standing triangular an- to relocate. dio syndicate Script service for 5000 watters Box E -309, BROADCASTING:- tenna, Serial #CO14424, complete with the or less. New jokes! Fresh program material! following: 3 base insulators; 1 completely Low cost! Protected area! For sample write If there is a station in Florida, or deep rebuilt Hughey Philips dual flasher beacon; The Weekly Prompter, Radio Division, 4151 south, with a chief engineer looking for a 2 Crouse Hinds flashers weather housed; 14 W. Lake Ave., Glenview, Ill. stable technician. I'd sure like to talk with large insulators (loops, etc.); all bolts, brac- him. Diversified experience with studio kets, etc.; set of side lamps W'; 2 -6 ft. transmitter, microwave, and associated racks; 2 Gates turntable cabinets; 1 sink INSTRUCTIONS equipment. There's no hurry, so if you're and toilet; master square D switches misc. just to #6 and #8 wire; Andrew tower lighting planning add to your staff how chokes in weatherproof housing; misc. about writing me? Box E -315, BROAD- license preparation by CASTING. rigid tubing and fittings. Complete package FCC first phone FOB San Diego, $1,000.00 Contact, Jack correspondence or in resident classes. Rabell, C. E., KSON, U. S. Grant Hotel, Grantham Schools are located in Los First phone engineer. Experienced UHF - San Diego, California. Angeles, Seattle, Kansas City and Wash- VHF. Box 2361, El Cajon, California. ington. For free 44 -page brochure write One (1) 4CX 5,000 A tube taken from 5,000 Dept. 4 -K. Grantham Schools, 3123 Gillham watt transmitter when power was increased. Road. Kansas City, Missouri. Production- Programing, Others 4.000 hours at low power. Best offer. One (1) four bay Andrew FM antenna. Best Exceptionally talented, desires work with offer. Box E -171, BROADCASTING. The nationally known 6 weeks Elkins train- station that demands quality production. ing for an FCC First Class License. Out- Experienced in all types of live and taped Rust RI- 108 -14C AM- preamplifier. Good standing theory and laboratory instructions. programs, commercials, and remote broad- condition. Best offer over $125. C. E., WHAI, Elkins Radio License School of New Orleans. casts. Box E -220, BROADCASTING. Greenfield, Mass. 333 Saint Charles, New Orleans, Louisiana.

BROADCASTING, May 25, 1964 123 INSTRUCTIONS- (Cont'd) Help Wanted Announcers Be prepared. First class FCC license in Management six weeks. Top quality theory and laboratory training. Elkins Radio License School MAJOR MARKET of Atlanta, 1139 Spring St., N.W., Atlanta, DIRECTOR Georgia. SPORTS WEST COAST PERSONALITY FCC first phone license in six weeks. BASED with top experience interested in more to Guaranteed instruction in theory and sports minded Radio -TV operation. laboratory methods by master teachers. Box E-324, BROADCASTING G.I. approved. Request free brochure. Humorous Advertising Production Co. Elkins Radio License School, 2603 Inwood Road, Dallas. Texas. wants a sales manager to set up a Technical Chicago- Midwest office. Must have Elkins Radio License School of Chicago - wide acquaintance in ad agencies with Six weeks quality instruction in laboratory methods and theory leading to the FCC successful sales background. Great op- ENGINEERING MANAGER First Class License. 14 East Jackson St.. portunity for reputable hard -working with more than 20 years experience in Chicago 4, Illinois. construction man. Send resume and references. and supervision of high Announcing, programing, console operation power stations available soon. Techni- cal and administrative experience Twelve weeks intensive, practical train- Box E -175, BROADCASTING ing. Finest, most modern equipment avail- should be especially valuable to new able. G. I. approved. Elkins School of radio or TV enterprise. Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Box E -279, BROADCASTING

Announcing, programing, first phone, all Sales phases electronics. Thorough, intensive Production -Programing, Others practical training. Methods and results proved many times. Free placement service. Allied Technical Schools, 207 Madi- son, Memphis. Tennessee. AGGRESSIVE AE NEWS Cc PUBLIC AFFAIRS SPECIALIST Excellent reporter- writer- cinematographer -produc- WHERE ARE YOU? er. 12 years radio A: TV news. Many awards for Since 1946. Original course for FCC first news direction and public affairs programs. phone operator license in six weeks. Over Somewhere there is well educated, ag- Finest Industry references -frequent network Account Executive who appearances. Working knowledge Spanish lan- 420 hours instruction and over 200 hours gressive young guage. Now heading 15 man. Washington. guided discussion at school. Reservations has desire to join one of America's fast- D. C.. bureau of international news organization. Want challenging. rewarding assignment required. Enrolling now for classes starting est growing broadcast chains. This man July 15 & September 23. For information. using proven skills. references and reservations. write William will not be satisfied being salesman all Box E -275, BROADCASTING B. Ogden Radio Operational Engineering his life but has a strong desire to move School. 1150 West Olive Ave., Burbank, Cali- fornia. into one of the youngest anagement teams in America. This man, n who is be- TELEVISION -Help Wanted REI down among the swaying palms beside tween the ages of twenty -five and thirty. Technical the cool green surf in Sarasota, Florida. five, will send a complete resume with FCC first phone in (5) weeks guaranteed. picture today tot Tuition $295.- private rooms $10 per week. job placement free. Classes begin May 28- Box E -334, BROADCASTING QUALIFIED ENGINEERS June 30, -Aug. 4, -Sept. 8,-Oct. 13.-Nov. 17. For reservations write or call Radio Engi- REQUIRED neering Institute, 1336 Main St., Sarasota, Florida. Announcers to operate and maintain SUB- Special accelerated first phone preparation available at Los Angeles Division of SCRIPTION TELEVISION, INC. Grantham Schools. New classes begin Studios in Los July 20 and September 21. For free bro- Angeles & San chure. write: Dept. 4 -B. Grantham Schools, 1505 N. Western Ave., Hollywood, Calif. Have Immediate Need Francisco. Apply E. E. Benham, 90027. National Television Inc., for 2 first phone bright swinging DJ's. Services, Train now in N.Y.C. for FCC first phone No maintenance. 1 morning and 1 after. 6725 Sunset Blvd., Hollywood, license. Proven methods, proven results. noon. Midwest 3,000 wafter. Day and evening classes. Repeat this Placement assist- is immediate opening. Better than aver- Calif. HO 6 -3227. ance, Announcer Training Studios, 25 W. 43rd, N. Y. OX 5 -9245. age pay for right men. Rush tape, resume, photo, and salary needed to: America's pioneer. 1st in announcing since 1934. National Academy of ggr o dceating, Box E -341, BROADCASTING 814 ü St. NW, Washington 1, D. D. Television /Field Broadcast Engineers Pittsburgh, FCC first class "success- proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure. Production- Programing, Others Video and RCA Television Tape in- write American Electronics School. 415 stallation and maintenance experi- Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. ence required. Considerable travel PRODUCTION MANAGER involved. Openings in East. Send FCC first phone license in a short and com- Solid number one East Coast Top 40 Sta- resume to: Mr. D. K. Thorne, RCA plete course. Expert instruction. Request tion looting for experienced production man information Four C's Technical Institute, capable of taking complete charge of our pro- Service Company, Cherry Hill, Cam- 2575 North Blackstone, Fresno, California duction facilities. Possibly some air work. If 93703. Phone 227 -2951. Interested, send hefty sample of varied pro- den 8, New Jersey. duction work. air check. salary requirements and biographical run down. Home study review for FCC license exam- Box E -256, BROADCASTING An Equal Opportunity Employer ination. Highly effective, low cost. Free literature! CSOE, Box 432 -G, Detroit, Michi- gan 48231. Situations Wanted Management Situations Wanted "Successful announcing." Ten treatises by - Production- Programing, Others Consultant. Modern approach to highly - effective self- training. Beginners, advanced. $1.00 per treatise. Free details. Fisher Studio FUTURE WANTED Excellent opportunity for highly creative 24, 678 Medford Patchogue, who has New York 11772. Willing to stake future in small to medium man flair for promotion and in- sited market station. Refer Indiana or Ohio. timate working knowledge of tv station license Can make small investment in money -large in- operation as assistant to advertising and FCC in six weeks. Not a Q and A vestment complete course. Get your license and a in active management. The promotion manager of one of the East working station . is now possibly owned by someone ast major tv properties. Please give knowledge of electronics. is wanting This space to retire -or has absentee ownership- complete details, background, age, photo, City's Texas -sized opportunity. Next class or one that needs building. All replies con- June 29th. Houston Institute of Electronics, fidential. first letter. We want to move fast. 904 M and M Bldg., Houston, Texas. Box E -331, BROADCASTING Box E -248, BROADCASTING

124 BROADCASTING, May 25, 1964 Production- Programing, Others FOR SALE-Stations Continued from page 119 KVBR Brainerd, Minn.- Remote control Continued Continued permitted. Flintstone Community Television Inc., 1.1.1,,,1.1,,,.,,111,,,,..1,,,,,,.1,,,,,,1,,,,,,,11,.11111,,,,,,,.,,,,111,,,,,,,,11 1,,,,.1,,,,11,,,,,,,1. Flintstone, Md.- Granted CP for new VHF - TV translator, on channel 11, to rebroadcast programs of WTOP-TV (ch. 9) Wash- MANAGER FOR SALE: ington. Granted CP's for following new UHF - FILM PROCESSING Profitable Alabama small market station, TV translators: Winter Garden Translator continuous money-maker under absentee System Inc., on channel 72, Crystal City management for five years. Attractive and Carrizo Springs. to rebroadcast pro- Large eastern TV station has modern studios. 8115,000 cash. No terms. grams of KWEX -TV (ch. 41) San Antonio; Texas Box E-272, BROADCASTING Television Improvement Co.. on chan- excellent opportunity for a nels 73 and 78. Pearsall and Cotulla, to re- manager of film processing. broadcast programs of KWEX -TV (ch. 41). .,.,...... ,.....m...... ,.,.,,,,.. I...,...... I.... San Antonio, all Texas; condition on BPTT- Position requires thorough 977. WKXY Sarasota, Fla. -Granted CP to knowledge and extensive ex- make changes in daytime DA pattern. perience in chemical elec- WCLD Cleveland, Miss. -Granted CP to ROCKY MOUNTAIN move ant.- trans. and studio locations and tronic film processing. Re- delete remote control. DAYTIME R WRHM-FM Livingston, Tenn. -Granted quirments include working extension of completion date to Dec. 8. knowledge of motion pictures Excellent equipment; good market. Terms arranged. Actions of May 11 and still cameras and photo- Box E -247, Broadcasting Maupin Television Corp., Maupin, Ore.- graphic techniques and light- Granted CP for new UHF -TV translator, on channel 81, to rebroadcast programs of ing. Applicants should possess KATU(91) (ch. 2) Portland Ore. Granted CP's for following new VHF- understanding of film and 'TV translators: Lake Television Assn. on slide operations in TV techni- JACKSON, MISS. channel 8, Vallecito Reservoir Area, Colo., to rebroadcast programs of KGGM -TV cal center as it relates to film METRO POP. 225,000 (ch. 13) Albuquerque. N. M.; Central Idaho 5KW /1 KW fulltime facility in this rapid Rod and Gun Club TV Inc. on channel 5 department functions. Send Challis, Idaho, KIFI -TV (ch. 8) Idaho Falls. growth- stable radio market. Ideal for Top - Idaho. resume to: 40 or Country, Western -Religious format. Box E -336, BROADCASTING Priced for quick cash sale. Call John Mc- Action of May 8 Lendon -601- 948 -1617 Jackson, Miss. Prospect Lions Club Inc., Prospect, Ore. - N - - Granted CP for new VHF -TV translator, P. 0. Box 197. on channel 7, to rebroadcast programs of. MISCELLANEOUS KMED-TV (ch. 10) Medford. Ore. BROADCAST ACTION OLD OR NEW by Subscription TV Committee FOR SALE: Action May 15 RADIO SHOWS? Midwest daytime radio station. All new in By order, authorized additional classi- Wanted to buy or lease. equipment. Less than 850,000, terms fication of subscribers for trial subscription RKO General Phonevision Pre- recorded on tape or disk. available to responsible persons. Reason operations of for selling, health. Write, Co.'s TV WHCT (ch. 18) Hartford. Conn. Write or call collect For service to apartments and other mul- Tucker Productions, 157 W. 57th St., N. Y., Box E-225, BROADCASTING tiple housing units utilizing 25 or more N. Y. 10019 212 -CO 5 -0408 decoders provided tenants by landlord paying decoder installation charges and monthly rental charges, subject to same terms and conditions set forth in January 16 ac- EMPLOYMENT SERVICE tion authorizing like service for hotels and APPRAISALS motels. Because of less expense per units THE of 25 or more, installation charge is $5 ONE SERVICE DEVOTED SOLELY TO (same as for hotels) as compared with $10 BROADCASTERS JOB HUNTERS AND THOSE for for private home subscribers. PRESENTLY WORKING BUT READY TO MOVE property valuations MANAGERS TO TRAFFIC GIRLS THE INDUS- tax allocations Rulemakings TRY'S BEST ARk IN OUR FILES is e m s is estate purposes PETITION FOR RULEMAKING FILED BROADCAST PERSONNEL AGENCY SHERLEE Macon County Broadcasters, SARISH, DIRECTOR 527 MADISON AVE. buying and selling, check with Franklin, NEW YORK, N. Y. 10022 N. C.- Requests amendment of rules to change FM table of assignments as follows: 'V CHAPMAN COMPANY tic Franklin, N. C.: add channel 244A. 2045 PEACHTREE RD., ATLANTA. GA. 30309 FOR SALE-Stations Processing line Applications listed are mutually exclusive with certain applications already TAMPA, FLORIDA on file with commission. United States 10,000 Watts -Non -directional day- 1550KC Appeals of Columbia TO BUY OR SELL? Court of for District new equipment- furnishings-studios. Assets SOMETHING Circuit in case of Kessler v. F.C.C. 1 R.R. Include transmitter property with new build- 2d 2061 ordered these applications be ac- ing. Excellent opportunity for Country- cepted for filing and designated for hear- Western- Religious format in Florida's larg- For Best Results ing in consolidated proceedings with proper est industrial city. Low down payment-at- mutually exclusive applications on file. Ac- tractive terms. Call John McLendon -601- cordingly, notice is hereby given that on 948- 1617 -Jackson, Mississippi -P. 0. Box You Can't Top A May 13, 1964, following listed applications 197. will be considered as ready and available for processing. Attention of any party in CLASSIFIED AD interest desiring to file pleadings concerning any of applications pursuant to Section 309(d) of Communications Act of 1934, as To buy or sell Radio and /or TV proper- in amended, is directed to Section 1.580 (i) of ties contact: Commission's Rules for provisions governing time of filing and other requirements PATT McDONALD CO. relating to such pleadings. P. BOX - CL 3 Springfield, Va. -WBXM Broadcasting O. 9266 -8080 Co., 1070 kc, 5 kw, D, class II. AUSTIN 56, TEXAS ßroadcastillq Gordon, Ga. -Heart of Georgia Broad- THE BUSINESSWEEN YOF TELEVISION casting Inc., 1560 kc, 5 kw, DA -D (CH), class II. Eau Gallia, Fla.-Cape Canaveral Broad- STATIONS FOR SALE casters Inc., 1580 kc, 5 kw, D, class II. North East, Pa. -James D. Brownyard. 1. FAR WEST. Metro. Daytime. $150,000. 3. FAR WEST. Medium market. Gross over 1530 kc, 1 kw -250 w (CH), D, class II. 29`70 down. $90,000. Owner anxious. Tupelo, Miss. -WTWV Radio, 1350 kc, 2. SOUTHEAST. Metro. Daytime. $30,000 4. PACIFIC NORTHWEST. Exclusive mar - 5 kw, D, class II. down to qualified buyer. ket. $15,000 down. Greenville, S. C. -Fleet Enterprises, 1070 kc, 50 kw, DA, D, class II. JACK L STOLL & ASSOCIATES South Norfolk, Va. -South Norfolk Broadcasting Co., 1600 kc, 1 kw. D, class 6381 Hollywood Blvd. II. Los Angeles 28, Californio Cozad, Neb.- Dawson County Broad- casting Corp., 1580 kc, 1 kw, D, class II.

BROADCASTING, May 25, 1964 125 PERFH7CTIONIST

Assignment: Quality Control. He's a very special engineer at General Motors -a xey man in a corporation which regards product dependability as a prime responsibility to its customers. He and a GM inspector are shown giving this transmission a final check. In addition to keeping an eagle eye on every phase of manufacturing, the quality control engineer is closely concerned with preliminary design and engineering. More than 13,000 individual parts go into a GM car, and every one must be as reliable as men and machines can make it. Raw materials, components, subassemblies -all get meticulous scrutiny. Tolerances to within fifty millionths of an inch are commonplace.

Among GM production employes, about one of every twelve devotes full time to quality control or inspection. Approximately 50,000 inspections are involved in the building of a single car. In addition, every machine operator has the responsibility for the quality of his work and performance of his machine. He can accept or reject any part he makes. His work is checked by the quality control engineer and the inspector, who analyze machine capabilities and predict machine inaccuracy before it occurs -not after. They're mighty important people, these GM quality control engineers. They have an exacting job, and they take pride in doing it well. GM products bear witness to their effectiveness.

GENERAL MOTORS IS PEOPLE ... Making Better Things ForYou Acontingent of top brass from Amer - media. Agencies, like networks, have can Broadcasting -Paramount The- Southerner their problems of delegating authority aters moved into Washington early this and Y&R was no exception. After a month to tap at the door of the FCC brief struggle over which department with a new plan in behalf of its ABC - makes good in had authority for buying network TV TV network. In the group was Everett programs, the power emerged in the Howard Erlick, AB -PT vice president hands of Peter Levathes, who with Mr. and general counsel and one of the Yankee country Erlick was in charge of the agency's corporation's directors. television department. The plan they carried was probably Tom and Ed He doesn't seem to as fertile with ingenuity as it has been Leonard Goldenson was looking to meet covet control: "Tom [Moore, ABC - barren, apparently, of support. The net- more reserved specifications, "Gentle- TV president] and Ed [Scherick, ABC- work's market- sharing proposal seemed man Jim" Erlick was a logical choice. TV vice president, programing] make to have covered the major angles. For He had been heavily involved in net- the initial program decisions, I simply Commissioner Robert E. Lee and other work relations at Y &R. Out of Yale offer my business judgment." This is champions of the UHF struggle there Law School in 1948, he joined the law probably a modest estimation of his was the promise of network affiliations firm of Engel, Judge & Miller, which responsibility. was for incipient U's in the 18 two -VHF handled a lot of Y &R business. "I Mr. Erlick explains his job as largely markets. spending so much time around the knowing where to delegate authority. said, `why For ABC -TV there was the hope of agency," he recalls, "they It would be fatuous, he says, to suppose an even distribution of V's among the don't you just come over and work for that he could look at all the contracts of himself as networks in those markets. And for us' ?" Preferring to think his company signs. For AB -PT he over- half businessman and half lawyer, Mr. the opposition -CBS and NBC -there sees a staff of 35 lawyers in a depart- would be gentle pressure to drop their Erlick accepted the offer. ment which deals with matters as for- As to Y &R's general coun- affiliation with V's and take on U's in assistant eign to ABC -TV affairs as playing their stead, or face the prospect of VHF sel, David Miller, he played "Jack of all angel to Broadway plays and interna- in 1955 he branched into drop -ins which would be pledged to trades," but tional program distribution. He also carry on parallel operations with UHF sits with other executives in judgment stations. on the editorials carried by the com- As a contributing architect of this pany's owned stations, passing on their deceptively simple structure- though it WEEK'S PROFILE content for legal and company policy may never be built -Mr. Erlick is paid considerations. to foresee the problems of living in it. Last week AB -PT held both special For his services in 1963, AB -PT and annual stockholder meetings at thought a salary of $52,500 appropriate, company headquarters in New York. It plus an incentive award of $9,000. was a touchy time for management, He discourses sanguinely on the sub- which was seeking (and succeeded in ject of affiliates. winning) stockholder support to thwart He says he's encouraged by the outside interests from gaining board FCC's attitude and confident the com- membership. Two seats to the left of mission has the problem of network President Leonard Goldenson sat board competition on its mind. He continues, member Everett Erlick and Mr. Gold - "all ABC -TV needs to attain and sur- enson apparently appreciated the prox- pass the success of the others is an imity of counsel. In the midst of a equal start in terms of affiliations." formidable tirade from stockholder Mr. Erlick's forte is not administra- Wilma Soss- president of the Federa- tive law. As a lawyer- turned -business- tion of Women Shareholders in Ameri- man, he originally joined the legal de- can Business and a perennial attendant partment of Young & Rubicam in New at such affairs -Mr. Goldenson leaned York and he's best schooled in the to Mr. Erlick for advice and seemed to problems of that mixture of network, find procedural relief. agency, talent and clients which is the Everett Erlick, while essentially a network television business. Southern gentleman with smooth South- Gentleman Jim Mr. Erlick was ern speech, isn't all "hearts and flowers" "Gentleman Jim" to classmates at Yale to business associates or subordinates. Law School. A native of Birmingham, One former colleague at Y &R remem- Everett Howard Erlick -VP and general bers him as efficient and practical to Ala., his exterior of Southern gracious- counsel, American Broadcasting -Para- ness was evidently sufficient to waive mount Theaters and member of board the end that "he sometimes rubbed the fact that his name was really of directors; b. Birmingham, Ala., Sept. people the wrong way -tough but al- Everett. 12, 1921; Vanderbilt University, 1942, ways the gentleman." Phi Beta Kappa; U. S. Air Force, 1942-45; His subordinates in the AB -PT legal Industry observers who look back on Yale 1st It., radar standardization board; will tell you that he hasn't the recent history of ABC -TV feel that Law School, Corbey Court Society, 1948; department personnel changes at AB -PT-among Engel, Judge & Miller, New York law any use for long -winded talk, that he them Mr. Erlick's move to the com- firm, 1948 -51; assistant to general coun- insists on getting immediately to the pany in 1961-reflected an interest of sel, Young & Rubicam, 1951, associate point. He joined AB -PT in 1961. The director Y &R media department, 1955; management in changing the image of following year he was already a mem- VP, associate member of plans board, directors. its TV network's sales operation and Y &R, 1958; associate director of TV de- ber of the board of establishing a new control over pro- partment, Y &R; VP and general counsel, Mr. Erlick has a well -tanned athletic graming and sales decisions. A former AB -PT, 1961; member of AB-PT board, appearance. He's a tennis player and ABC-TV leader had acquired the repu- 1962; m. Nancy Ruth Jacobs, 1953; chil- an ardent fisherman. Fishing for tarpon dren- James, 9; Lorre, 3; chairman, Amer- Keys is his idea of a tation of a free -wheeling and sometimes ican Jewish Committee radio-7V cam- in the Florida uncontrolled agent. If AB -PT President paign; Broadcast Pioneers, Yale Club. vacation.

BROADCASTING, May 25, 1964 127 EDITORIAL

A new television dimension put in Mother Hubbards in response to the moral outrage provoked by the first phase of the subcommittee's work. IN their recent preoccupation with pay TV and CATV, The original mission of the subcommittee was to determine broadcasters have paid little attention to another develop- whether a connection could be established between the in- ment that could profoundly affect their future. The home fluence of television and the incidence of juvenile crime. The television tape machine offers fascinating possibilities for mission has not been accomplished, and cannot be by the speculation. means the subcommittee has blown $300,000 on so far. No At the moment the only video-tape equipment on the con- amount of television inspection can establish whether there sumer market is a recorder and playback unit in a luxurious is any relationship between what appears on the screen and home -entertainment center packaged by Ampex and offered what happens on city streets when gangs of idle juveniles at $30,000, which is more than most houses cost. But other assemble to while away an evening with a rumble. manufacturers are at work, and one of them, Fairchild There is no fruitful end to the course the Dodd subcom- Camera & Instrument Corp., is demonstrating a recorder mittee has been following. If the senator cares anything that the company estimates could be produced in quantity about the public purse at all, he ought to shut up shop on at under $500. this project. It may be years before the tape equipment is in general use, but it is timely now to begin wondering about its impact on the broadcasting business. Paper jungle With tape, viewers could record television broadcasts for ONE of the main targets in the Johnson administration's replay at convenient times. One obvious consequence of campaign for economy in government is the elimination this phenomenon would be the need for new ways to mea- of unnecessary paperwork. sure the television audience. We suggest that the place to start is the FCC. And the the With tape-playing gear in widespread distribution, time should be right now. production of programs for that specific market would be In relation to entities covered, more questionnaires, in- a logical development. The tape machine would become the quiries, snooping letters and other forms emanate from the sophisticated counterpart of today's phonograph record FCC than from possibly any other agency of government. player. Mass merchandising of tapes could take as its mod- And the outlook is even worse for the harrassed broadcaster. a els today's techniques of record distribution. Why not The FCC is in the last lap of revising its broadcast applica- tape -of-the -month club that might either rent or sell its tion and license renewal forms for both radio and television. spools by mail? Wherever broadcasters congregate they talk about the li- With tape, a wider diversity of television programing cense-form proposals. They regard them as unduly onerous would be possible. Shows that are inappropriate for broad- and burdensome as now proposed. They would force smaller cast would be perfectly suitable for tape presentation in the stations, barely able to eke out a profit, to hire additional home. An example that comes to mind is last season's help to satisfy the FCC which wants "annual reports" even Broadway hit, "Who's Afraid of Virginia Woolf ?" The though licenses are issued for three years. gamy dialogue of that masterful play could never be broad- President Johnson has called for across -the -board reduc- cast on radio or television, but to our knowledge nobody tions in questionnaires, publications and related government objected when it was put on an album by Columbia Rec- activities, to reduce government overhead and workforce. ords and sold in conventional record stores. He hasn't singled out any of the independent agencies, and If the home -tape industry develops, the nature of the notably not the FCC because of the involvement of Johnson present television system will be altered -not necessarily for family ownership of broadcast properties in Texas. the worse. The elections are only six months off. We doubt whether anything will be done about the FCC's forays until after the A quiet exit is in order votes are in. Either way the election goes, economy in government will be a desirable goal. And the FCC, as perhaps AMONG the least useful boondoggles of recent congres- the most flagrant offender, will still be a good place to start. sional history has been the Senate Juvenile Delinquency Subcommittee's search for sex and violence in television programing. Over the past three years or so the subcommittee, under the somewhat fitful chairmanship of Senator Thomas Dodd (D-Conn.), has spent roughly $300,000 on this project. Taxpayers are entitled to wonder what their money has bought. In public hearings during 1961 -62 the subcommittee con- clusively proved that the heros and villains often fight one another in action -adventure films. Another revelation of that period was that casting directors tend to hire girls who look like girls and that costumers are disinclined to undo the work of the casting directors. Having established those unarguable verities, the subcommittee retired to prepare a report. That was in April 1962. No report has yet been issued. But the subcommittee has not been idle all this time. Fot the past six months eight members of the staff have been engaged in a revival of the television investigation. They Drawn for BROADCASTING by Sid Hix have been looking at still more television programs, pre- "He doesn't mean to be a litterbug ... it's just all those sumably in the hope of discovering that actresses have been FCC forms!"

128 BROADCASTING, May 25, 1964 Thank you TELEVISION New York and Chicago for your wonderful WWBAP reception. r. PETERS, GRIFFIN, WOODWARD, INC. National Representatives 410 isra gam etc. .:1 f lCt°- 3E.E. .tyisa iSflr`9""r^,± *,.t,.. ffi".+a Z543114119.6 s` 4.4 IOW aR19Ct ..+R"... s..

Chicago- first, among all U.S. cities, in building giant new skyscrapers for people to work and live in. Chicago's WGN Radio -first of all radio stations in Mid -America in homes reached -because it offers far greater coverage of skyscrapers and everything else that interests people. WGN IS CHICAGO the most respected call letters in broadcasting