SONY CENTER AM CONTENTS

Berlin 3 in numbers 7 Berlin Strategy 2030 9

Potsdamer Platz 11 Potsdamer Platz in numbers 13

Sony Center 15 Unrivalled connectivity 17 Sony Center campus 21

What’s next? 25 Building E - Work reimagined 27 Everyday wellbeing 31 Delighting the senses 33 Campus and events forum 35

Oxford Properties 37

1 2 BERLIN: AN EVER-EVOLVING CITY WITH A STRONG FUTURE

The colourful and energetic character of Berlin, with its creative spirit and pioneering heart, is our inspiration.

Our city under one roof.

3 BERLIN: AN EVER-EVOLVING CITY 4 THE PIONEER OF EUROPE

Proudly innovative across sectors and industries.

Berlin enjoys a unique identity as a boldly creative capital. It inspires a confidence and energy that is envied throughout Europe and impacts across all continents.

Our city is a global centre of politics, science, enterprise and commercial innovation. It is world-leading in its green economy and home to many big names in forward-thinking, sustainable business.

The Berlin of today is always warm and welcoming to the outside world and a true exemplar of global community.

5 BERLIN: AN EVER-EVOLVING CITY 6

BERLIN ’s hub GAT for media, EW IN NUMBERS tech and AY scientific C 45 The city continues to be a leader IT University research Y and research in Europe for tech and science, institutions, one business and culture of the largest concentrations Germany’s in Europe4 fastest growing economy 10+ YEARS Between L 3.75M 400 - 600 Residents A 1 Y T art galleries I 2nd largest city M

P in Western O 5

A Europe N

C €3.7

O BILLION

L

C Startup

A E funding 3

R in 2019

G U

150+ N T

Theatres and I L

concert halls V I

U R 21%

C of Berlin

H

S residents are

T

’

Host to foreign

Y A International events nationals6

N Berlinale, Berlin Fashion

A Week, International Green

M Week, ITB Tourism Fair, R 175 Museums2 Republica, Carnival of

E ST

G Cultures, FIA Formula 1 E, Berlin Marathon, IFA in Millennial Consumer Electronics Cities Ranking 20187

7 BERLIN: AN EVER-EVOLVING CITY 8 BERLIN STRATEGY 2030

This urban development concept paints a picture of the Berlin of today, while focusing on building the city’s future.

A DYNAMIC CAPITAL A CARING, INCLUSIVE AND A PLACE FOR EVERYONE TO AN INNOVATIVE ECONOMIC A GREEN AND A METROPOLIS WITH WITH GLOBAL REACH SOCIALLY RESPONSIBLE EXPLORE THEIR CREATIVITY AND SCIENTIFIC HUB COMPACT CITY ENORMOUS UNTAPPED GLOBAL CITY LAND POTENTIAL Berlin is a smart city with a Berlin is defined by creativity The city continues to be a leader Berlin is one of the greenest cities in flourishing economy. It is This is a city of neighbourhoods and it knows that creative in Europe for science & technology, Europe and development happens Berlin has a wealth of land for well-connected to the world and a home for all, regardless of strength comes through business and culture. Many big in synergy with ecology, laying the new housing, along with plenty of partnerships and collaboration names have their home here, while and enjoys global influence, age, culture and profession. It is foundations for a climate-conscious development sites and open spaces and by being open to all. innovators are drawn in by the creatively and economically. known for its oddball “Berliner and sustainable future. for a wide variety of projects. pioneering spirit. Schnauze” character and inclusive attitude. 9 BERLIN: AN EVER-EVOLVING CITY 10 Potsdamer Platz has a unique perspective on the life of the city, informed by its historical significance and front-line response to social and cultural change.

1920–40 1940–60

The busiest traffic junction Almost completely destroyed in Europe with its first during World War II, Potsdamer traffic light; a hub of food, Platz becomes the ‘border triangle’ drink and culture. where the Soviet, British and POTSDAMER American sectors met. PLATZ: Construction of the Berlin The fall of the ; a THE ECONOMIC Wall; Potsdamer Platz makeshift border crossing at 1961 forms part of the ‘no man’s Potsdamer Platz is created just land’ border zone between days after the wall is reopened. POWERHOUSE East and West Berlin. OF THE CITY 1989

Reopening of Oxford Properties acquires Four major developments . the Sony Center and sets a reclaim the area – Daimler City new vision for the future (1998), Sony Center (2000), 1998- of this Berlin icon. Beisheim Center (2004), 2004 Leipziger Platz (2000s).

2021 2017

11 POTSDAMER PLATZ: THE LENS OF BERLIN 12 POTSDAMER PLATZ HOME TO INFLUENTIAL IN NUMBERS BRANDS SUCH AS: 110,000 KPMG, Facebook, The beating heart of the city and Visitors per day Pfizer, WeWork a beacon for the Region

4OO,000 KEY TRANSPORT HUB SQUARE METRES of office space 65,000 Travellers per day

40,000 Employees within a 10 minute walk 103 Museums and Galleries within 5 kilometres

4 MILLION People within a 30 minute drive 2.1 MILLION SQUARE METRES of green spaces

13 POTSDAMER PLATZ: THE LENS OF BERLIN 14 Sony Center is celebrated as an iconic landmark and brings together all the vital elements of a vibrant enterprise and cultural collective in a microcosm of the city. Edgy and dynamic, while also business-minded, welcoming and efficient. It manages to be both classical and avant-garde, both local in character and global in scope. Unashamedly Berlin.

SONY CENTER: A CITY WITHIN THE CITY

15 SONY CENTER: A CITY WITHIN THE CITY 16

KANZLERAMT UNRIVALLED 9 MINS CENTRAL STATION BUNDESTAG (GOVERNMENT DISTRICT)

6 MINS 7 MINS

CONNECTIVITY SIEGESSÄULE Centrally located, the Sony Center 7 MINS BRANDENBURG GATE is placed in the very heart of Berlin 5 MINS 14 MINS 520 acres of open green spaces, winding tree-lined paths and variety of cycle routes through 5 and around the park MINUTES walk to Tiergarten 15 MOHRENSTRAßE Public 10 MINS transport STADTMITTE lines MALL OF BERLIN BERLINER PHILHARMONIE POTZDAMER PLATZ EAST CBD BERLIN WEST CBD () (KURFÜRSTENDAMM) 10 MINS 6 20 MINS 10 MINS MINUTES train journey POTSDAMER PLATZ to Central ARKADEN Station MARTIN-GROPIUS-BAU KULTURFORUM EXHIBITION HALL CHECKPOINT NEUE NATIONALGALERIE CHARLIE

10 MINS KOCHSTRAßE

BER AIRPORT ANHALTER BANHOF

40 MINS MENDELSSOHN-BARTHOLDY-PARK 20 MINS

17 BERLIN:BERLIN: ANAN EVER-EVOLVINGEVER EVOLVING CITY 18 S O N Y C 38 E Worker N median T age E R C O M 20,000- M U 24,000 N I 7.1M Visitors T Visitors per day Y 51% annually Tourists 49% 3,500 Workers Workers within the Sony Center €69,000 Median income 300+ average LEAD NOT Residents FOLLOW

Sony Center offers exceptional and much sought after office space and luxury residences, merging 51% modern high-end living with unique historical degree features. Film and entertainment sit alongside educated an expanding range of retail and F&B, all set or higher around the central forum with its distinctive open character and lively community focus.

19 SONY CENTER: A CITY WITHIN A CITY 20 TIERGARTEN SONY CENTER Lennéstraße CAMPUS

Henriette-Hertz-Park A Tower 5 B1 Filmhaus | Retail Grade A Office D Apartments | Retail | Buildings Am Park B2 Entertainment | F&B Ben-Gurion-Straße Bellevuestraße C Office building 112,000 D Office building SQUARE METRES

E1 Office building | F&B

E1 E2 Office building | F&B E2 Esplanade apartments | F Historic Emperor’s Hall 6 Acre Site G Forum F B2 G Tiergarten Tunnel

C 200 Apartments B1 A Potsdamer Platz

Potsdamer Straße

21 SONYSONY CENTER: CENTER: A CITYA CITY WITHIN WITHIN THE A CITY 22 Kiez culture is about reaching out from the Sony Center to build relationships with local people and local businesses, offering a lifestyle BERLIN KIEZ and a sense of place with a distinctive character CONNECTING PEOPLE AND EXPERIENCES based on the best of Berlin. MITTE MITTE MOABIT

TORSTRAßE Monbijou Park and LINIENSTRAßE

James-Simon-Park at the river KIRCHSTRAßE 11 including dance/beach bar MONBIJOUPARK JAMES-SIMON PARK

Restaurants from Germany and all over the world at Tor- and 15 Linienstraße TIERGARTEN

CAFÉ AM NEUEN SEE

SONY CENTER

MOABIT KURFÜRSTENSTRAßE KREUZBERG TIERGARTEN

BÜLOWSTRAßE Between Alt-Moabit and A walk through the the Spree, cafés and restaurants Tiergarten followed by a 10 (Kirchstraße), e.g. ‘Moa’ café & bar NOLLENDORFKIEZ 8 break in the beer garden for breakfast and cake PARK AT GLEISDREIECK BERGMANNKIEZ at ‘Café am Neuen See’

POTSDAMERSTRAßE BERGMANNSTRAßE

VIKTORIAPARK

NOLLENDORFKIEZ BERGMANNKIEZ KREUZBERG

Potsdamer Straße at the For record fans: ‘Space Hall’ Park at Gleisdreieck corner of Kurfürstenstraße, 5 13 (Zossener Straße) 10 (for sports, park, craft is home to many hip beer and cafés) restaurants, galleries Strolling in Bergmannkiez and designer stores , one (boutiques, speciality of Berlin’s highest 15 13 bookstores, cocktail bars inner-city elevations Street art on Bülowstraße and restaurants along with a real waterfall 8 around the Urban Nation Bergmannstraße/ Marheineke Market Hall and a farmers’ market at Chamissoplatz).

23 SONY CENTER: A CITY WITHIN THE CITY 24 WHAT’S NEXT? A FRESH PERSPECTIVE A reimagined Sony Center will bring new energy to Berlin. Always evolving, always daring, and always responding to the needs of its community.

25 WHAT’S NEXT: A FRESH PERSPECTIVE 26 Our vision is a Collaborative working will BUILDING E be embraced by creating blended workplace, flexible hubs that extend supremely agile for from cutting-edge business communities to incubators a modern way of and start-ups. WORK doing business. Our global reach will allow us to draw in the best minds across business innovation, launching best-in-class opportunities REIMAGINED for learning, development and creative connection.

27 WHAT’S NEXT: A FRESH PERSPECTIVE 28 CORPORATE FLOOR

Building E offers contemporary high-specification design. Offices are BREAKOUT AREA easily customisable for single or multiple occupancy with spacious and welcoming entrance lobbies, leisure and wellbeing facilities, a range of modern amenities and access to retail, F&B and surrounding parkland.

Some offices enjoy views of the quiet Henriette Hertz Park and Tiergarten, while others look out over the bustling CONNECTED GOOD CLIMATE NATURAL LIGHT life that happens under the world-famous CREATIVE FLOOR Fibre optic cable with options 100% fresh air via a modern Excellent natural light through Sony Center roof. for fibre to the desk (FTTD) as central indoor air technology glass façades with harmonious well as classic floor tanks with system with volume flow brightness distribution and night • 10,000 sqm of floor space CAT7 structure. FTTD is ideal for meeting DIN-EN regulations. time options. Lighting planning over 10 floors open space and collaboration Heat recovery systems reduce is tenant-specific while an • 220 sqm of lobby space areas and Consolidation operating costs and energy use. intelligent KNX system can be • Retail and F&B space on level 1 and 2 Points (CPED) offer maximum State-of-the-art circulating used for customisable lighting • 1 terrace of 165 sqm in size with spectacular flexibility in all areas including air-cooling units come with comfort, health and energy view into the Sony Center forum power through Power over quiet and adjustable fans for saving, with Power over Ethernet, • Multiple occupancy offices connected Ethernet (PoE). maximum comfort. sensors and a ‘Smart LED Hub‘. via balconies from floors 6-10

29 WHAT’S NEXT: A FRESH PERSPECTIVE 30 Wellbeing and mindfulness Building E and 2 UG will be our wellbeing hub: FACILITIES WILL INCLUDE:

are integral to our programme, • A collection of the best boutique fitness harnessing a connection operators in Berlin BOUTIQUE FITNESS JUICE BAR PHYSIOTHERAPY • A juice bar and boutique focused on fitness with nature, mind/body and wellbeing activities and sports that • A retreat centre offering a menu of mind/body promote both physical services including physiotherapy, osteopathy, nutrition, aromatherapy, life coaching and emotional benefits. and meditation

The Tiergarten is a popular and expansive green park on the edge of the Sony Center that offers an enticing opportunity for exercise and outdoor pursuits. AROMATHERAPY MEDITATION LIFE COACHING

32 32

E VERYDAY WELLBEING

31 WHAT’S NEXT: A FRESH PERSPECTIVE 32 DELIGHTING THE SENSESENSESS We are creating a new food destination for Berlin and catering to workers throughout the day.

Colourful food markets and restaurants serving Rhubarb will also run a deli, Patch, located FREDERICKS RESTAURANT diverse world cuisines will all be led by the in Building F, while Building D will include biggest names in gastronomy. a lobby with café and tenant lounge.

Global hospitality operator Rhubarb, known Ethical and sustainably produced food will for restaurants in prime locations such as encourage a wider catchment of visitors and Sky garden and Peak at Hudson Yards, will put Sony Center on the map as a vibrant run ‘Fredericks Restaurant & Bar’ in Building F place to meet, eat and drink. with Kaisersaal, Palmenhof and Silbersaal.

PATCH DELI FREDERICKS BAR A CULTURAL COLLIDER

The Center will be a catalyst for memorable experiences. We will continue to build partnerships with local groups and creatives to find sophisticated, imaginative ways to curate original arts and entertainment events, including a boutique cinema in Forum UG 2.

33 WHAT’S NEXT: A FRESH PERSPECTIVE 34 JUICE BAR

FACILITIES WILL INCLUDE: CAMPUS AND BIKE PARKING E-CHARGING LOCKERS EVENTS FORUM

EVENTS IN LOBBY UPGRADES LANDSCAPING THE FORUM

A modern, world-class office campus with excellent facilities for getting to/from work and moving around during the day, including bike parking, e-chargers, showers and lockers.

The space here is highly functional with sensitive landscaping and lobby upgrades, while the forum offers ample opportunity for a dynamic calendar of events.

35 WHAT’S NEXT: A FRESH PERSPECTIVE 36 Tomorrow built today

Oxford invests in, develops and manages some of the world’s best real estate. We drive social and economic growth through real estate — safeguarding the future and creating a brighter world for customers, partners, communities and the environment.

We’ve been building the future for six decades. Today our portfolio crosses four continents, five sectors and 100 million square feet. That scale and breadth is a big competitive advantage and gives us unique perspective and access. Our portfolio is focused on premium properties in the best locations. The kind of places where people and companies want to be.

In 2017, Oxford Properties and Madison International Realty acquired the Sony Center. The acquisition marked Oxford’s entry into the German market thus gaining exposure to Berlin, one of Europe’s fastest growing and most dynamic cities.

CLOCKWISE FROM TOP LEFT: ROYAL EXCHANGE LONDON, PARIS BASTILLE, RUE BLANCHE PARIS, YORKDALE TORONTO.

OXFORD PROPROPERTIESPERTIES 37 HUDSON YARDS, NEW YORK CITY OXFORD PROPERTIES 38 SONY CENTER AM POTSDAMER PLATZ

POWERED BY OUR CITY

CONTACT: Oxford Properties and their agents give notice that these particulars are set out as a general outline, for the Sony Center am Potsdamer Platz guidance of intending purchasers or leases and do not Oxford Properties Group constitute, nor constitute part of, an offer or contract; all descriptions, dimensions references to condition [email protected] and necessary permission for use in occupation and other details are given without responsibility, and any intending purchasers or tenants should not rely on SOURCES PAGES 9 & 10 1 Berlin.de, 2 Berlin.de, them as statements or representations of fact, but 3 Berlin Startup Monitor 2020, EY-Startup-Barometer 2020 - numbers for 2019, 4 Berlin Business Location Center, must satisfy themselves by inspection or otherwise as 5 Amt für Statistik Berlin-Brandenburg, 2020 – Numbers for to the correctness of each of them. All floor areas and 2019, 6 Amt für Statistik Berlin-Brandenburg, 2020 – Numbers measurements are approximate. All CGIs within this for 2019, 7Nestpick Millennial Cities Ranking 2018 brochure are for illustrative purposes only. Any offers brought in by agents do not constitute nor imply any IMAGES Page 5 Bottom Left © Maximalfocus obligation on Oxford Properties to compensate them for Page 5 Bottom right © Sergey Galyonkin Page 11 © Philip Ramseier their prospective tenant introduction – this would only Page 26 Tiergarten © Oh-Berlin.com occur on Oxford Properties’ acknowledgement of the Page 30 - 32 © CGIs rendered by Grain, tenant introduction by the agent and a fully executed Page 35 - 36 © Robert Angell Design International lease agreement. March 2021.