SONY CENTER AM POTSDAMER PLATZ CONTENTS Berlin 3 Berlin in numbers 7 Berlin Strategy 2030 9 Potsdamer Platz 11 Potsdamer Platz in numbers 13 Sony Center 15 Unrivalled connectivity 17 Sony Center campus 21 What’s next? 25 Building E - Work reimagined 27 Everyday wellbeing 31 Delighting the senses 33 Campus and events forum 35 Oxford Properties 37 1 2 BERLIN: AN EVER-EVOLVING CITY WITH A STRONG FUTURE The colourful and energetic character of Berlin, with its creative spirit and pioneering heart, is our inspiration. Our city under one roof. 3 BERLIN: AN EVER-EVOLVING CITY 4 THE PIONEER OF EUROPE Proudly innovative across sectors and industries. Berlin enjoys a unique identity as a boldly creative capital. It inspires a confidence and energy that is envied throughout Europe and impacts across all continents. Our city is a global centre of politics, science, enterprise and commercial innovation. It is world-leading in its green economy and home to many big names in forward-thinking, sustainable business. The Berlin of today is always warm and welcoming to the outside world and a true exemplar of global community. 5 BERLIN: AN EVER-EVOLVING CITY 6 BERLIN Germany’s hub GAT for media, EW IN NUMBERS tech and AY scientific C 45 The city continues to be a leader IT University research Y and research in Europe for tech and science, institutions, one business and culture of the largest concentrations Germany’s in Europe4 fastest growing economy 10+ YEARS Between L 3.75M 400 - 600 Residents A 1 Y T art galleries I 2nd largest city M P in Western O 5 A Europe N C €3.7 O BILLION L C Startup A E funding 3 R in 2019 G U 150+ N T Theatres and I L concert halls V I U R 21% C of Berlin H S residents are T ’ Host to foreign Y A International events nationals6 N Berlinale, Berlin Fashion A Week, International Green M Week, ITB Tourism Fair, R 175 Museums2 Republica, Carnival of E ST G Cultures, FIA Formula 1 E, Berlin Marathon, IFA in Millennial Consumer Electronics Cities Ranking 20187 7 BERLIN: AN EVER-EVOLVING CITY 8 BERLIN STRATEGY 2030 This urban development concept paints a picture of the Berlin of today, while focusing on building the city’s future. A DYNAMIC CAPITAL A CARING, INCLUSIVE AND A PLACE FOR EVERYONE TO AN INNOVATIVE ECONOMIC A GREEN AND A METROPOLIS WITH WITH GLOBAL REACH SOCIALLY RESPONSIBLE EXPLORE THEIR CREATIVITY AND SCIENTIFIC HUB COMPACT CITY ENORMOUS UNTAPPED GLOBAL CITY LAND POTENTIAL Berlin is a smart city with a Berlin is defined by creativity The city continues to be a leader Berlin is one of the greenest cities in flourishing economy. It is This is a city of neighbourhoods and it knows that creative in Europe for science & technology, Europe and development happens Berlin has a wealth of land for well-connected to the world and a home for all, regardless of strength comes through business and culture. Many big in synergy with ecology, laying the new housing, along with plenty of partnerships and collaboration names have their home here, while and enjoys global influence, age, culture and profession. It is foundations for a climate-conscious development sites and open spaces and by being open to all. innovators are drawn in by the creatively and economically. known for its oddball “Berliner and sustainable future. for a wide variety of projects. pioneering spirit. Schnauze” character and inclusive attitude. 9 BERLIN: AN EVER-EVOLVING CITY 10 Potsdamer Platz has a unique perspective on the life of the city, informed by its historical significance and front-line response to social and cultural change. 1920–40 1940–60 The busiest traffic junction Almost completely destroyed in Europe with its first during World War II, Potsdamer traffic light; a hub of food, Platz becomes the ‘border triangle’ drink and culture. where the Soviet, British and POTSDAMER American sectors met. PLATZ: Construction of the Berlin The fall of the Berlin Wall; a THE ECONOMIC Wall; Potsdamer Platz makeshift border crossing at 1961 forms part of the ‘no man’s Potsdamer Platz is created just land’ border zone between days after the wall is reopened. POWERHOUSE East and West Berlin. OF THE CITY 1989 Reopening of Oxford Properties acquires Four major developments Kulturforum. the Sony Center and sets a reclaim the area – Daimler City new vision for the future (1998), Sony Center (2000), 1998- of this Berlin icon. Beisheim Center (2004), 2004 Leipziger Platz (2000s). 2021 2017 11 POTSDAMER PLATZ: THE LENS OF BERLIN 12 POTSDAMER PLATZ HOME TO INFLUENTIAL IN NUMBERS BRANDS SUCH AS: 110,000 KPMG, Facebook, The beating heart of the city and Visitors per day Pfizer, WeWork a beacon for the Mitte Region 4OO,000 KEY TRANSPORT HUB SQUARE METRES of office space 65,000 Travellers per day 40,000 Employees within a 10 minute walk 103 Museums and Galleries within 5 kilometres 4 MILLION People within a 30 minute drive 2.1 MILLION SQUARE METRES of green spaces 13 POTSDAMER PLATZ: THE LENS OF BERLIN 14 Sony Center is celebrated as an iconic landmark and brings together all the vital elements of a vibrant enterprise and cultural collective in a microcosm of the city. Edgy and dynamic, while also business-minded, welcoming and efficient. It manages to be both classical and avant-garde, both local in character and global in scope. Unashamedly Berlin. SONY CENTER: A CITY WITHIN THE CITY 15 SONY CENTER: A CITY WITHIN THE CITY 16 KANZLERAMT UNRIVALLED 9 MINS CENTRAL STATION BUNDESTAG (GOVERNMENT DISTRICT) 6 MINS 7 MINS CONNECTIVITY UNTER DEN LINDEN SIEGESSÄULE BRANDENBURG GATE Centrally located, the Sony Center 7 MINS BRANDENBURG GATE is placed in the very heart of Berlin 5 MINS 14 MINS TIERGARTEN 520 acres of open green spaces, winding tree-lined paths and variety of cycle routes through 5 and around the park MINUTES walk to Tiergarten 15 MOHRENSTRAßE Public 10 MINS transport STADTMITTE lines MALL OF BERLIN BERLINER PHILHARMONIE POTZDAMER PLATZ EAST CBD BERLIN WEST CBD (ALEXANDERPLATZ) (KURFÜRSTENDAMM) 10 MINS 6 20 MINS 10 MINS MINUTES train journey POTSDAMER PLATZ to Central ARKADEN Station MARTIN-GROPIUS-BAU KULTURFORUM EXHIBITION HALL CHECKPOINT NEUE NATIONALGALERIE CHARLIE 10 MINS KOCHSTRAßE BER AIRPORT ANHALTER BANHOF 40 MINS MENDELSSOHN-BARTHOLDY-PARK 20 MINS 17 BERLIN:BERLIN: ANAN EVER-EVOLVINGEVER EVOLVING CITY 18 S O N Y C 38 E Worker N median T age E R C O M 20,000- M U 24,000 N I 7.1M Visitors T Visitors per day Y 51% annually Tourists 49% 3,500 Workers Workers within the Sony Center €69,000 Median income 300+ average LEAD NOT Residents FOLLOW Sony Center offers exceptional and much sought after office space and luxury residences, merging 51% modern high-end living with unique historical degree features. Film and entertainment sit alongside educated an expanding range of retail and F&B, all set or higher around the central forum with its distinctive open character and lively community focus. 19 SONY CENTER: A CITY WITHIN A CITY 20 TIERGARTEN SONY CENTER Lennéstraße CAMPUS Henriette-Hertz-Park A Deutsche Bahn Tower 5 B1 Filmhaus | Retail Grade A Office D Apartments | Retail | Buildings Am Park B2 Entertainment | F&B Ben-Gurion-Straße Bellevuestraße C Office building 112,000 D Office building SQUARE METRES E1 Office building | F&B E1 E2 Office building | F&B E2 Esplanade apartments | F Historic Emperor’s Hall 6 Acre Site G Forum F B2 G Tiergarten Tunnel Tiergarten C 200 Apartments B1 A Potsdamer Platz Potsdamer Straße 21 SONYSONY CENTER: CENTER: A CITYA CITY WITHIN WITHIN THE A CITY 22 Kiez culture is about reaching out from the Sony Center to build relationships with local people and local businesses, offering a lifestyle BERLIN KIEZ and a sense of place with a distinctive character CONNECTING PEOPLE AND EXPERIENCES based on the best of Berlin. MITTE MITTE MOABIT TORSTRAßE Monbijou Park and LINIENSTRAßE James-Simon-Park at the river KIRCHSTRAßE 11 Spree including dance/beach bar MONBIJOUPARK JAMES-SIMON PARK Restaurants from Germany and all over the world at Tor- and 15 Linienstraße TIERGARTEN CAFÉ AM NEUEN SEE SONY CENTER MOABIT KURFÜRSTENSTRAßE KREUZBERG TIERGARTEN BÜLOWSTRAßE Between Alt-Moabit and A walk through the the Spree, cafés and restaurants Tiergarten followed by a 10 (Kirchstraße), e.g. ‘Moa’ café & bar NOLLENDORFKIEZ 8 break in the beer garden for breakfast and cake PARK AT GLEISDREIECK BERGMANNKIEZ at ‘Café am Neuen See’ POTSDAMERSTRAßE BERGMANNSTRAßE VIKTORIAPARK NOLLENDORFKIEZ BERGMANNKIEZ KREUZBERG Potsdamer Straße at the For record fans: ‘Space Hall’ Park at Gleisdreieck corner of Kurfürstenstraße, 5 13 (Zossener Straße) 10 (for sports, park, craft is home to many hip beer and cafés) restaurants, galleries Strolling in Bergmannkiez and designer stores Viktoriapark, one (boutiques, speciality of Berlin’s highest 15 13 bookstores, cocktail bars inner-city elevations Street art on Bülowstraße and restaurants along with a real waterfall 8 around the Urban Nation Bergmannstraße/ Marheineke Market Hall and a farmers’ market at Chamissoplatz). 23 SONY CENTER: A CITY WITHIN THE CITY 24 WHAT’S NEXT? A FRESH PERSPECTIVE A reimagined Sony Center will bring new energy to Berlin. Always evolving, always daring, and always responding to the needs of its community. 25 WHAT’S NEXT: A FRESH PERSPECTIVE 26 Our vision is a Collaborative working will BUILDING E be embraced by creating blended workplace, flexible hubs that extend supremely agile for from cutting-edge business communities to incubators a modern way of and start-ups. WORK doing business. Our global reach will allow us to draw in the best minds across business innovation, launching best-in-class opportunities REIMAGINED for learning, development and creative connection.