R o g e r L . R e s n I c o f f [140c] Summary: Creative digital marketing & media relations pro,
[email protected] @NYCRockStar inventive social media strategist, experienced top-tier broadcast producer www.resnicoff.org (646) 425-5230 During the decade I worked in the media, I was closely involved with the launches of news networks, programs and websites, including Fox News and ABCNews.com, and wrote and produced hundreds of hours of video content for local and international media outlets, including WNYW (Good Day New York, 10pm), Reuters and Associated Press TV. A number of years ago, I changed gears and joined the public relations industry. I applied my practical broadcast knowledge and passion for evolving media to provide strategic consulting, develop integrated multimedia marketing initiatives, C-level media training, and enhancing existing PR programs. To that end, I built Marketing, Media Relations and Social Media teams at MS&L, Razorfish, Bender/Helper Impact, and Child Mind Institute. Though I am often recognized as an authority on social media, I am an overall marketing and communications expert, focusing on Digital and Traditional programs and partnerships for top-tier consumer brands. I have deep experience developing and leading metrics-driven campaign initiatives across teams and time zones to improve performance and exceed business goals for clients. I’ve been instrumental in leading strategy and media outreach for Best Buy (Consumer, B2B, Mobile), Philips Electronics (Consumer, Healthcare, B2B, Design/Innovation), Procter & Gamble (Consumer, B2B), Home Depot, Sanofi-Aventis, Cartier, Bayer, General Motors, Mercedes-Benz, CBS Entertainment, DC Comics and Entertainment, HBO and Guinness World Records.