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R O G E R L . R E S N I C O F F R o g e r L . R e s n I c o f f [140c] Summary: Creative digital marketing & media relations pro, [email protected] @NYCRockStar inventive social media strategist, experienced top-tier broadcast producer www.resnicoff.org (646) 425-5230 During the decade I worked in the media, I was closely involved with the launches of news networks, programs and websites, including Fox News and ABCNews.com, and wrote and produced hundreds of hours of video content for local and international media outlets, including WNYW (Good Day New York, 10pm), Reuters and Associated Press TV. A number of years ago, I changed gears and joined the public relations industry. I applied my practical broadcast knowledge and passion for evolving media to provide strategic consulting, develop integrated multimedia marketing initiatives, C-level media training, and enhancing existing PR programs. To that end, I built Marketing, Media Relations and Social Media teams at MS&L, Razorfish, Bender/Helper Impact, and Child Mind Institute. Though I am often recognized as an authority on social media, I am an overall marketing and communications expert, focusing on Digital and Traditional programs and partnerships for top-tier consumer brands. I have deep experience developing and leading metrics-driven campaign initiatives across teams and time zones to improve performance and exceed business goals for clients. I’ve been instrumental in leading strategy and media outreach for Best Buy (Consumer, B2B, Mobile), Philips Electronics (Consumer, Healthcare, B2B, Design/Innovation), Procter & Gamble (Consumer, B2B), Home Depot, Sanofi-Aventis, Cartier, Bayer, General Motors, Mercedes-Benz, CBS Entertainment, DC Comics and Entertainment, HBO and Guinness World Records. In addition, I have created and driven launch strategies and outreach for Heineken Premium Light, Ferrero Rocher, Charmin Rest Rooms, Coca-Cola/Diet Coke with Lime and Edy’s/Dreyer’s Ice Cream “Dibs” (see resnicoff.org for recap videos/details). Recently at Child Mind Institute, I am responsible for driving and overseeing marketing and communications efforts for a prominent non-profit organization. The first six months saw 90%+ growth in social media, 200+ media mentions, and strengthened relationships with key opinion leaders and related partner organizations. For CBS Home Entertainment, I implemented creative content strategies to grow the social media presences of more than 70 iconic properties (e.g., Star Trek, The Honeymooners, I Love Lucy, The Brady Bunch). These efforts more than doubled the CBS properties’ Facebook Fans by 7.8 million (to 15 million- plus), resulting in 2 million-plus Amazon Affiliate clicks (and more than $41K in sales) within a 10-month period. I’d very much like to discuss my experience with you in greater detail, and how I can add immediate value to your team. Please let me know when you have some time in your schedule to meet. Best, Roger Resnicoff ADDITIONAL DETAILS, VIDEOS, AND IMAGES AVAILABLE AT: WWW.RESNICOFF.ORG Page 1 of 4 R o g e r L . R e s n I c o f f [140c] Summary: Creative digital marketing & media relations pro, [email protected] @NYCRockStar inventive social media strategist, experienced top-tier broadcast producer www.resnicoff.org (646) 425-5230 M U L T I – M E D I A M A R K E T I N G E X P E R I E N C E Child Mind Institute 2016-Present MARKETING DIRECTOR New York, NY Responsible for leading and overseeing marketing and communications efforts for a prominent non-profit Design, develop, and implement comprehensive strategies and tactics to drive growth in all mission areas including marketing, public relations, media relations, digital/social media, content development, email, consumer engagement, partnerships, celebrity engagement, paid media and ‘tent-pole’ events (e.g. Katz Conversation, Speak Up for Kids, Children’s Mental Health Report) Provide strategic counsel on all brand and reputation issues, generate and advise on all outbound communications Collaborate with key internal (e.g. President’s office, Editorial, Development) stakeholders and external partners Devise and implement operational Communications Department processes for maximum efficiency and outcome Acquired robust understanding of learning/attention issues, mental health disabilities, as well as related treatment techniques, public policy and educational landscape Managed agency partner relationships and SOW, set expectations, goals and reporting, contract negotiation o SOCIAL MEDIA: +90% Growth (60K+ Facebook Fans) . Original and Partner-generated (20 related organizations) content generated thousands of shares . Crowdsourced nomination/voting for Change Makers Awards increased site traffic, amplified awareness, strengthened partnerships, augmented email sign-up o PUBLIC RELATIONS: Secured 200+ media mentions (with agency) CMI Clinician expertise (interviews, breaking news, op-eds), Whoopi Goldberg/Katz Conversation, Children’s Mental Health Report, Change Makers Awards . Children’s Mental Health Report Briefing Breakfast 25+ Heads-of-Schools attending: informed and strengthened key relationships R2 Multimedia 2009-Present SOCIAL MEDIA/MEDIA RELATIONS CONSULTANT, DIGITAL IMAGING New York, NY Accounts specializing in Consumer Packaged Goods, Food & Beverage, Healthcare, Fashion/Beauty, Consumer Technology, Mobile, B2B, B2C, Design/Innovation Notable agency clients include: RocketXL, Marina Maher Communications, Adam Kluger PR, M+C Saatchi, Razorfish Brands include: Vaseline, Q-Tips, Dove, IndieGoGo, PopCap, Brain Balance Achievement Centers o Judge: Magazine Publishers Association 24/7 Digital Awards (2009-2011) o Guest Blogger for Discovery Networks (2009-2012) Bender/Helper Impact 2012 - 2014 VICE PRESIDENT New York, NY Development and implementation of strategic and creative digital and media relations marketing solutions and mobile content strategies Responsible for management of New York office, growth of CODE RELEVANT (social media) Accounts specializing in Entertainment, Media, and Technology categories Notable clients include: DC Entertainment, HBO, CBS, Guinness World Records, 20th Century Fox, Outdoor Channel, 42 Productions Notable social and traditional media projects include: o DC Entertainment: We Can Be Heroes philanthropy campaign (social and traditional media) o Guinness World Records: 2014 Book Launch (media and events), broadcast partnership with Inside Edition o CBS Home Entertainment (responsible for all Social Media platform content and execution) . Content creation for and management of 70+ CBS Home Entertainment properties . Created and implemented CBS Home Entertainment social media program . Increased 7.8 million new Facebook Fans (to 15 million+) . Resulted in 2 million+ Amazon Affiliate clicks, $41K+ in Amazon Sales/Affiliate Ad Profits during time period Razorfish 2010 - 2012 DIRECTOR OF SOCIAL MEDIA & WORD-OF-MOUTH MEDIA MARKETING New York, NY Accounts specializing in Automotive, Fashion/Retail, and Consumer Packaged Goods categories Page 2 of 4 Oversee conversational monitoring to understand current WOM activity around clients’ brands, competitors and category Work with CIG/Analytics teams to measure and report results of WOM programs Utilized measurement resources and platforms including Sprout, Hootsuite,TweetDeck, Sprinklr, Radian6, bit.ly o Notable clients and projects include: Mercedes-Benz(Tweet Race), Victoria’s Secret (Holiday Social Media Listening), Gilt Groupe, Unilever Robin Leedy & Associates 2009-2010 Director of Social Media New York, NY Accounts specializing in OTC Healthcare, Fashion/Beauty, Personal Care, and Nutritionals MSL Group Worldwide (Publicis) 2004 - 2009 I. GROUP SUPERVISOR: MS&L DIGITAL NEW YORK New York, NY II. ACCOUNT SUPERVISOR: GLOBAL CONSUMER MEDIA RELATIONS Creation and building of MS&L Digital / New York practice (launch video available on YouTube channel) Development and implementation of digital initiatives for accounts specializing in: Consumer Packaged Goods, Food & Beverage, Healthcare, Fashion/Beauty, Consumer Technology, Automotive, Mobile Organization-wide social media literacy staff training, and maintaining best practices o Notable clients include: Best Buy (Magnolia Home Theater, Mobile, Business), Philips (Electronics/Healthcare/Corporate), Heineken USA, Ferrero USA, Procter & Gamble, Home Depot, Dreyer’s/Edy’s Ice Cream, Coca-Cola, Sanofi-Aventis, Cartier, Bayer and General Motors Notable social media /traditional media projects include: o Launch strategies and media outreach for Heineken Premium Light, Ferrero Rocher, Charmin Rest Rooms, Edy’s (Dreyer’s) “Dibs”, Coca-Cola/Diet Coke with Lime, Procter & Gamble: Swiffer, Prilosec OTC, Bayer Diabetes: Jonas Brothers Rubenstein Associates, Inc. 2004 MEDIA SPECIALIST New York, NY B R O A D C A S T E X P E R I E N C E WNYW/Fox-5 New York 2001- 2004 PRODUCER/FIELD PRODUCER: Good Day New York, Fox 5 Live, Fox News at 5/6/10 PM New York, NY ASSIGNMENT EDITOR, WRITER/COPYEDITOR: Good Day New York, Fox 5 Live, Fox News at 5/6/10 PM GUEST BOOKER: Good Day New York Management of Assignment Desk, Newsroom and technical resources Identified, produced and coordinated breaking news, feature, medical, and day-of-air stories on short deadline o Collaborated with Marketing team to maximize placement/reach of Fox-5 messaging via earned and social media Reuters Television News 2001- 2002 PRODUCER (International/Domestic) New York, NY Responsible for the management and implementation of event coverage, along with dissemination of information to concerned
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