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Madavebid-2016Annrep 2016 ANNUAL REPORT 60-86 MAD ISON AVE NUE DISTR ICT MANAGE MENT ASSOCIATION, INC. PUBLIC SAFE TY SA NITATION SP EC IAL EVENTS &PROMOTIONS STREE TSCAPE ADVOCACY BOARD OF DIR ECTORS OF THE MADISON AVENUE BUSINESS IMPROVEMENT DISTRICT (as of June 1, 2 01 6) E. William Judson Andrea Gaudet STAFF OF THE Chair CHANEL MADISON AVENUE BID JUDSON REALTY, LLC Randall Hemming Matthew A. Bauer, PhD Peter N. Armstrong (Leigh Rae Smith, Alternate ) President Vice Chair DEVI KROELL John P. Hunt 924 REALTY ASSOCIATES, LP Michele Iannello Vice President for Operations William Friedland (Cherise Edwards, Alternate ) Treasurer VORNADO REALTY TRUST Mamadou Sene FRIEDLAND PROPERTIES Assistant Director of Operations Julianne Jaffe Gail Winston JJ MARCO PUBLIC SAFETY TEAM Secretary Peter Kairis Alfred Ervin, Sergeant RICHEMONT NORTH AMERICA GRAFF Ricardo Romero, Sergeant David J. Koeppel Abdul Ali III, Officer 35 EAST 75TH STREET CORPORATION Marleek Butler, Officer Sarah Alvarez Anthony Drayton, Officer STRIBLING & ASSOCIATES Heiko Kuenstle Pearl Floy, Office r/ (Amie Buchanan, Alternate ) Operations Dispatcher Giovanni Andrea Beretta THE LOWELL (Greg Dinella, Alternate ) Tyrone Freeman, Officer THE CARLYLE Olivier Lordonnois Kimani Osborne, Officer THE MARK HOTEL Dawud Samia, Officer Daniel Boulud (Dominique Paulin and Andrea Baumann Lustig Ferrar Stokes, Officer Maisie Wilhelm, Alternates ) (Ivan Lustig, Alternate ) Compton Van Cooten, Officer CAFÉ BOULUD and BAR PLEIADES RESIDENT Ralph Vilain, Officer Derrick Wallace, Officer Hon. Gale Brewer Peter Malachi Edward Williams, Officer MANHATTAN BOROUGH PRESIDENT HERMÉS OF PARIS Susan Buchbinder Maria Giulia Maramotti GLEAM TEAM (Lori Buchbinder, Alternate ) MAX MARA (employees of The Doe Fund) BUCHBINDER AND Tyrone Brown, Supervisor WARREN REALTY GROUP, LLC Thomas C. Martyn JP MORGAN PRIVATE BANK Khalifa A. Ndiaye, Supervisor Jordan Claffey Julius Wilson, Supervisor RFR HOLDING, LLC Elaine Morena Keith Elliot THE SURREY Andrea D’Alessandro Terry Hines GEF DEVELOPMENT CORPORATION David Neveloff Troy Lee GREEN-FIELD LLC Lamont Lugo Christina R. Davis Corey Miller COMMUNITY BOARD 8 Alison Petretti (Morgan Beckwith, Alternate ) Emanuel Nazario Albert Dayan ARADER GALLERIES Nouhoum Sidibe THOR EQUITIES Charlie Singleton Gerald Pozniak Kevin Townsend Hon. Bill de Blasio JEEVES OF BELGRAVIA MAYOR OF THE CITY OF NEW YORK Amy Roth Steven Durels (Jane Carey, Alternate ) (Elaine Anazagasty, Alternate ) WHITNEY MUSEUM OF AMERICAN ART SL GREEN REALTY CORP Thomas P. Schuler Debra Fechter METROPOLITAN MUSEUM OF ART DIGBY MANAGEMENT COMPANY, LLC John Sheehan Jed Garfield HSBC BANK USA, NA LESLIE J. GARFIELD AND CO., INC Hon. Scott Stringer Hon. Daniel Garodnick COMPTROLLER OF THE NYC COUNCILMEMBER CITY OF NEW YORK ME SSAGE FROM THE CHA IR MAN & PRESIDEN T E. William Judson Chairman Ma tthew A. Bauer Dear President Fr iends, 200 YEARS AGO , President James Madison, of the women and men that wear the in his 1816 State of the Union address, Madison Avenue BID uniform - our Public remarked that he was proud to serve a Safety Officers and our Gleam Team. These “government, in a word, whose conduct dedicated individuals patrol and maintain within and without may bespeak the most our public spaces in all weather conditions, noble of ambitions - that of promoting and are often the first representatives of the peace on earth and good will to man.” Avenue that visitors meet. We thank and commend them for their service. 20 YEARS AGO , the Madison Avenue Business Improvement District was Madison Avenue, the largest luxury shopping founded with somewhat humbler goals, but district in North America, serves a critical with a noble ambition nevertheless: role in the New York City economy. As a creating a stewardship organization public-private partnership, the Madison befitting one of the great shopping streets Avenue BID works closely with city of the world, and building a vibrant, government. We wish to take this opportunity healthy district that supports not only our to thank Mayor de Blasio, Comptroller community, but our city which we all Stringer, Borough President Brewer and embrace and cherish. We hope that Council Member Garodnick for their efforts. President Madison would be pleased with The NYC Department of Small Business the work we have done together for the Services offered both their guidance and great Avenue that bears his name. support. The partnership and spirit of cooperation offered by the NYPD, FDNY We are honored to present you with this and the NYC Departments of Sanitation, 2016 Annual Report of the Madison Transportation, Parks & Recreation, Finance, Avenue BID. The volunteers serving on our Environmental Protection and Design & Board of Directors continually examine and Construction have all improved the quality of renew our programming so that it meets the life on Madison Avenue. changing needs of our membership. This year, for example, we launched a tree well Your thoughts and suggestions are improvement program, created new always welcome. Please feel free to initiatives targeting the Chinese visitor call the Madison Avenue BID office at market, and re-engineered our website so (212) 861-2055 with your comments that it would be responsive to mobile or questions, or visit us online at devices. What remains steadfast is the work www.madisonavenuebid.org. Madison Avenue BID Public Safety Sergeants Alfred Ervin and Ricardo Romero PUBLIC SAFETY The public safety officers of the Madison the NYPD with the City’s Vision Zero plan Avenue BID aid the NYPD in deterring crime to combat traffic fatalities and injuries. and improving the sense of personal safety for all who live, visit or work on Madison Our public safety officers patrol from Avenue. Our uniformed, state-licensed and 8:00 AM to 8:30 PM, seven days a week, highly trained officers also act as 365 days a year. Each officer is in constant ambassadors for Madison Avenue, providing communication with the BID’s dispatcher, directions and other assistance to who can quickly reach the NYPD. We pedestrians. In the past twelve months, provide businesses with decals marked pedestrians on Madison Avenue asked our with our Security Hotline number uniformed personnel 32,124 times for (212) 288-5959, and encourage them to assistance and/or travel directions. The BID’s contact us with requests for assistance. public safety team have also been assisting GLEAM TEAM SANITATION SERVICE The Madison Avenue BID’s Gleam Team supplements the services of the NYC Department of Sanitation by assisting property owners and merchants in maintaining an environment free of litter and graffiti. Seven days per week, our professional crew sweeps the District's sidewalks and curbs, lines our trash receptacles, empties full trash cans, and places full liners on the curb for pickup by the NYC Department of Sanitation. In the past year, the Gleam Team collected approximately 114,900 bags of trash from Madison Avenue. Also during this period, the Gleam Team removed graffiti, stickers and flyers on over 2,365 occasions from the Avenue's buildings and "street furniture,” including lampposts, mailboxes and telephone kiosks. Many constituents took advantage of the free power washing and graffiti removal service offered by the BID, which greatly contributed to the overall streetscape. The Gleam Madison Team also placed pine bark Avenue BID nugget mulch in Avenue Gleam Team tree wells for beautification Supervisors and to prevent the growth Khalifa of weeds. Ndiaye and Special thanks to the Julius Wilson Gleam Team for their tremendous efforts to remove snow from Avenue crosswalks and bus stops during Winter Storm Jonas. TOURISM PROM OTION KEY TO MADISON AVENUE In July, the MADISON AVENUE GUIDE & MAP BID redesigned and updated the website In April, the BID published its highly and retailer offerings for our ongoing Key anticipated Madison Avenue Guide, which to Madison Avenue program for American provided a detailed map of all ground floor Express premium card members from and other retail establishments on Madison abroad. The BID also held multiple training Avenue. To further expand distribution of sessions on the program for the American the map, we converted eleven boxes within Express international premium card our Madison Avenue modular news racks concierge teams. The program can be found into “information kiosks,” to include not at www.keytomadisonavenue.com/premium. only our piece but literature from other Upper East Side cultural institutions. NATIONAL TOUR ASSOCIATION EVENT Thousands of copies of the guide were In October, the BID hosted a program already distributed to hotel concierge with the National Tour Association (NTA) to desks throughout the city. AVENUE introduce our magazine assisted us in production of the members to map, which was designed by renowned New York cartographer John Tauranac. City-region receptive ASIA WEEK The Madison Avenue BID was tour the “Neighborhood Partner” of Asia Week operators New York. This March event largely took doing place in the galleries on and immediately business with surrounding Madison Avenue, and attracted the Chinese collectors from throughout the world. visitors market. The NTA is the only U.S.- based trade association to have a tour operator HOLIDAY SEASON ADVERTISING qualification program approved by the China CAMPAIGN IN IN NEW YORK/WHERE National Tourism Administration. At the event The BID ran a series of advertisements in we facilitated one-on-one meetings between this visitor publication during the holiday the operators and interested businesses. season promoting new store openings on Twenty tour operators and nearly fifty Madison Avenue. businesses took part in this business-to- business event. The event kicked off with a HARPER’S BAZAAR CHINA GUIDE luncheon that included presentations from the TO MADISON AVENUE The Madison US Department of Commerce and the Avenue BID and Harper’s BAZAAR China Metropolitan Museum of Art. An official partnered to create a 20-page shopping representative from the Chinese National guide that featured editorial on Tourist Office also attended the meeting and participating stores extended her greetings to those assembled.
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