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Color Magazina Predstavljamo Vam Sjajnu Ekipu [email protected] Magazina “Lepota I Zdravlje”, Koja Je Rado Pozirala Fotografu Mladenu Sekuliću Za Naslovnu Stranu

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Color Magazina Predstavljamo Vam Sjajnu Ekipu Montecolor@Cg.Yu Magazina “Lepota I Zdravlje”, Koja Je Rado Pozirala Fotografu Mladenu Sekuliću Za Naslovnu Stranu COLOR DECEMBAR ‘08 - FEBRUAR ‘09 FEBRUAR - ‘08 DECEMBAR MAGAZIN COLOR PRESS GROUP - KORPORATIVNI BilteN predstavljamo tim koji dobija Uvodna reč COLOR PRESS GROUP našoj kompaniji se već www.color.rs U krajem novembra oseća novogodišnja užurbanost i, osim što sumiramo utiske iz prethodne godine i analiziramo finansijske COLOR MEDIA INTERNATIONAL izveštaje, razmišljamo o budžetima tel./fax: +381(021) 489 71 00 i planovima za sledeću godinu. mail: [email protected] Jesenas se gotovo dve stotine ljudi zaposlenih u našoj centrali u Novom Sadu najzad preselilo COLOR MEDIA UNIVERSAL u istu zgradu u Temerinskoj ulici, u prostor čiji je vlasnik tel: +381 11 3 810 810 fax: +381 11 3 810 888 Color Press Group. Veoma smo ponosni što smo posle [email protected] sedamnaest godina vrednog rada, mnogo uspeha ali i problema zadržali poziciju lidera na izdavačkom tržištu i obećavamo vam da ćemo tako nastaviti. Kraj stare godine COLOR PRINT volimo i zbog mogućnosti za druženje sa našim poslovnim tel: +381 21 6417 334 fax: +381 21 6417 333 partnerima i kolegama... to je prilika da ih pitamo da li [email protected] nam zameraju nešto, šta smo mogli bolje da uradimo, kako da unapredimo komunikaciju sa njima... i uvek se trudimo da budemo bolji u narednoj godini. VIDEOTOP COLOR MEDIA Imamo i nove uspešne koleginice. Naime, Vesna Milanović, SLOVENIJA jedna od najboljih beogradskih novinarki, i Branka Jurišić, tel:+386 (0)2 330 33 00 profesionalac u oblasti marketinga i advertajzinga, [email protected] priključile su se CPG timu. Menadžment kompanije posetio je mnoge sajmove, seminare i započeli smo saradnju sa drugim uspešnim kompanijama... MEDIATOP INTERNATIONAL D.O.O. U protekla tri meseca organizovali smo nekoliko putovanja HRVATSKA na kojima su naši zaposleni razvijali i unapređivali timski tel: +385 (1) 377 8964 duh: urednice regionalnih izdanja magazina “Lepota i [email protected] zdravlje” provele su divnu nedelju na Jahorini; u hotelu “Park” u Novom Sadu organizovali smo seminar za sve naše kolege zaposlene u advertajzingu; na Zlatiboru MONTE COLOR D.O.O smo održali sada tradicionalni “team building” na kojem CRNA GORA učestvuju i zaposleni u distribuciji i u štampariji. U ovom tel./fax: 081/269-029, 206-155 broju Color magazina predstavljamo vam sjajnu ekipu [email protected] magazina “Lepota i zdravlje”, koja je rado pozirala fotografu Mladenu Sekuliću za naslovnu stranu. COLOR MEDIA B-H D.O.O. Do sledećeg, nadam se skorog, viđenja BIH srdačno vas pozdravlja tel./fax: (051) 347-200 marketing tim CPG [email protected] KOLOR MEDIA DOOEL MILICA Milić, direktor korporativnih komunikacija CPG, MAKEDONIJA [email protected] tel./fax: (02) 3116-567 JOVANA MANOJLović, PR asistent, [email protected] [email protected] DRAžen ćurčić, direktor promocije, [email protected] SVET PLUS INTERNATIONAL D.D.O. GORAN Aničić, web urednik, tel./fax: +381(021) 489 71 00 [email protected] [email protected] VERONIKA čONToš, analitičar, [email protected] NATaša DRAGišić, grafički urednik i dizajner, Color Press Group je član Federation of the Periodical Press [email protected] 2 Grafikon čitanosti izdanja prema istraživanjima SMMRI JAN. ‘05. - okt. ‘08. Rekordni rejting magazina “Svet” agazin “Svet” je u poslednjoj nedelji M avgusta (period merenja čitanosti: 25. 8. - 31. 8, Strategic Marketing) oborio sve dosadašnje rekorde postigavši rejting od 8,3% što znači da je taj broj pročitalo 449.821 građana Srbije. Najveću čitanost “Svet” beleži među stanovništvom starosne dobi od 20 do 29 godina (rejting 15,9%), zatim slede tinejdžeri (12 - 19 godina) među kojima je rejting “Sveta” 12,5% pa četrdesetogodišnjaci (40 - 49) - rejting 7,0% i oni između 30 i 39 godina - 6,7%. Najveća je čitanost “Sveta” u Beogradu - 11,1%, na drugom mestu je centralna Srbija - 7,7% a treća je Vojvodina - 7,4%. kategorijama: osnovnoškolsko - 8,8%, srednjoškolsko “Svet” gotovo podjednako čitaju žitelji urbanih (8,0%) i seoskih - 7,9% i univerzitetsko - 8,7%. “Svet” više čitaju žene - 11,6% a (8,9%) sredina a vrlo je dobra raspoređenost u obrazovnim muškarci su zastupljeni sa 5%. NOVOSTI 3 Pasoš za transformaciju Color Press Group na FIPP konferenciji u Njujorku redsednik Color Press Group ekonomsku krizu, odnosno “oluju”, P Robert Čoban učestovao je na kako je nazvao sve prisutniju recesiju konferenciji Međunarodne federacije i inflaciju u mnogim zemljama kao i izdavača magazina (FIPP) u Njujorku, krizu na monetarnom tržištu. “Međutim, pod nazivom “Pasoš za transformaciju”. izdavači moraju brzo da se prilagođavaju Ovo savetovanje bavilo se pre svega promenama od onih u sferi digitalizacije novostima u oblasti b2b magazina do promena koje očekuju čitaoci ali i (business to business) kao i ekspanzijom oglašivači, da bi svoje proizvode što digitalizacije u svim magazinskim bolje prilagodili njima a da pri tom ne sektorima. Konferencija je održana ugroze suštinu sopstvenog medija”, u legendarnom “Roosevelt Hotelu” rekao je Kumerfeld. okupivši više od 100 najvećih svetskih izdavača. Ceremonija otvaranja održana je na terasi restorana u Palati UN na East Riveru, a završna - na luksuznoj “World Yacht” koja je u večernjim satima krstarila MAGAZINI MORAJU oko Menhetna. BRZO DA SE U uvodnoj reči predsednik FIPP-a PRILAGOÐAVAJU: Donald Kumerfeld izrazio je uverenje da Donald Kumerfeld, će većina izdavača magazina prebroditi predsednik FIPP Novinarsko-urednička pretaču svoje znanje u praksu uređujući mesečniku “Joy” kao i u novom modnom neka od najtiražnijih izdanja CPG: Marko magazinu “L’Officel” koji se radi po škola “Color Press Group” Čavić je urednik časopisa “Mobi”, Jelena francuskoj licenci a od oktobra izlazi kao Nadaš radi “Bravo Girl”, Ivana Stanišić mesečnik. “TV Novele”, a Maja Tadić je zadužena za sklopu kompanije “Color Press “Lekovito bilje”. U Group” već četiri godine funkcioniše Saradnja između novinarsko-urednička škola koja će ove jeseni upisati devetu generaciju Advertajzing direktorka kompanija Novosti i CPG polaznika. Ova škola osnovana je u cilju edukacije mladih ljudi koji žele Cosmopolitana prešla da se bave ovim atraktivnim pozivom. anojlo Vukotić, prvi čovek Uz savremen i dinamičan pristup naši u Color Press Group! M kompanije “Novosti”, i predsednik predavači upoznaju polaznike sa svim CPG Robert Čoban dogovorili su bližu etapama posla u zaokruživanju jednog saradnju između ove dve kompanije. časopisa - od pisanja novinskog teksta ranka Jurišić, Za početak, “Novosti” će svakog četvrtka do uredničkih zaduženja - čime ih B dugogodišnja imati ekskluzivno pravo na objavljivanje osposobljavaju za različite poslove u direktorka najzanimljivijih detalja i fotografija medijskim kućama. Tokom tromesečnog advertajzinga iz novog broja licencnog magazina kursa predavači, iskusni novinari i urednici magazina “Hello!”. naše kompanije, pokušaće da prenesu “Cosmopolitan” koji Dogovoreno je da se saradnja proširi polaznicima svoje znanje, inače dokazano izdaje kompanija i na zajedničko izdavanje podlistaka i ogromnim tiražima novinskih izdanja Adria Media magazina kao i na oblast distribucije i koja rade. Po završetku kursa oni koji su Srbija, prihvatila štampanja. pokazali najbolje rezultate dobiće šansu je poslovni da se uključe u rad naše kompanije kao transfer prešavši u novinari-saradnici ili kao pomoćnici izdavačku kuću “Color Press Group”. urednika (za početak) na našim Branka će na novom radnom mestu mnogobrojnim izdanjima. rukovoditi advertajzingom u najčitanijem Nekadašnji polaznici ovog kursa danas ženskom licnenom magazinu u Srbiji, 4 Novosti CPG na Weekend Media Festivalu u Rovinju rvi seminar koji povezuje stručnjake iz oblasti medija P i celokupnu komunikacijsku industriju u regionu, Panel“Celebrity kultura u regiji” održan je od 18. do 21. septembra u Rovinju. Tokom trodnevnog “Weekend Media Festivala” predstavili su se najznačajniji svetski i regionalni stručnjaci iz oblasti komunikacija, kao i eksperti za komunikacije iz Srbije - Aleksandar Tijanić (glavni i odgovorni urednik RTS), Dragan Bjelogrlić (“Cobra film”), Dejan Restak (direktor web sajta B92.net), Ivan Vlatković (potpredsednik i direktor marketinga TV Pink), Vladimir Krulj (generalni direktor agencije “Pristop”), Robert Čoban (predsednik Color Press Group), Ivan Stanković (vlasnik i direktor “Communisa”) i mnogi drugi. Uz brojne predavače iz zemalja u regionu, na “Weekend Media Festivalu” predstavile su se i svetske zvezde: Blake Chandlee, pokretač Facebooka u Evropi i komercijalni Sutlić (tema - Državna televizija: Sluga ili gospodar direktor te popularne društvene mreže u Velikoj Britaniji, javnosti) kao i onaj na temu “Celebrity kultura u regiji” u Joseph Jaffe, jedan od najtraženijih savetnika velikih kojoj je Srbiju predstavljao Robert Čoban. globalnih korporacija i predavač na temu novi mediji, Uz nekoliko sitnijih početničkih grešaka, prvi zatim Ira Kurgan, jedan od WMF odlično je organizovan u velikom i čelnika “Fox Broadcasting Co” reprezentativnom prostoru stare fabrike i čovek sa više od 20 godina duvana u centru Rovinja, čiji je vlasnik iskustva u vrhu svetskog TV generalni pokrovitelj festivala “Adris grupa”, biznisa. odnosno Tvornica duhana Rovinj. Posećenost “Weekend Media Festival” je bila rekordna što je, između ostalog, ugostio je i sto najboljih posledica činjenice da je Rovinj grad koji studenata različitih fakulteta izaziva pozitivne emocije kako u građanima iz zemalja iz okruženja, koji će tako i u medijskim poslenicima iz cele prisustvovati predavanjima nekadašnje zajedničke države. i diskusiji o specifičnosti Pored
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